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Organic packaged food witnessed improved current value growth in 2019 compared to the previous year, and faster than the overall packaged food environment. The share of organic packaged food however remains lower than in neighbouring countries Sweden and Denmark.
Consumer surveys and industry sources have stated that Norwegians want to purchase more organic food, but are constrained by a limited assortment of products and high prices. Private label has been expanding its offering, improving shelf-positioning and bridging the gap in terms of price between standard non-organic brands and branded organic options.
Organic Norway, an organisation that works to promote organic production, encouraged Norwegian parliament to define concrete and ambitious organic goals for production and consumption at the beginning of 2018. While sales of organic packaged food in Norway are increasing, the country notably lags behind neighbouring countries Denmark and Sweden in consumption levels.
Nestlé, the leading baby food player, relaunched its entire baby food range as organic in 2019. Nestlé was previously the leading non-organic player.
Most of the major organic packaged food players are found within dairy, baby food and bread, as these are the most mature organic categories. The majority of these leading players are performing well.
In 2016, Rema 1000 acquired Kolonihagen, an organic food specialist, to become the last major retailer in Norway to offer an organic and premium-positioned private label range, and this continued to perform well in 2019. Norgesgruppen and Coop have been present for many years with their respective ranges, Go Eco and Änglamark, which are also growing sales.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Organic Packaged Food industry in Norway with research from Euromonitor's team of in-country analysts.
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The Organic Packaged Food in Norway market research report includes:
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.