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Organic Packaged Food in
Peru

Country Report

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Executive Summary

Mar 2019
PROSPECTS
Consumers believe organic to be contradictory to packaged food

Studies conducted by universities show that local consumers associate organic with vegetables such as lettuce or tomatoes, but not with bread or meat. Therefore, the concept that Peruvians have of what organic represents is contradictory to what organic packaged food can actually offer.

Availability of organic products is limited

In Peru, organic packaged food was only offered by two product types in 2018; prepared baby food and pasta. There is very low participation in both of these categories, with only hypermarkets offering organic packaged food at the end of the review period.

Peruvian consumers are highly price sensitive

Despite lack of knowledge, the main threat to greater penetration of organic packaged food in Peru is the high unit price. Most brands are imported since the small category size does not make local production profitable, creating limited availability of organic products.

COMPETITIVE LANDSCAPE
Organic packaged food unattractive for national manufacturers

On a national level, only RAM Industries SA produces organic food, specifically in prepared baby food but at a high price, so its distribution remained extremely limited in 2018. The other available product, organic pasta, is imported and in small quantities, and offered by the likes of Pastificio Classico SAC and Adrimpex.

Distribution solely through hypermarkets

Organic packaged food was only distributed through hypermarkets in 2018. Some unpackaged organic produce (not included in this report) is available through small market fairs conducted over the weekends in some high-end neighbourhoods.

Focus on young consumers could be winning strategy

A successful strategy would be to focus on young professionals as well as in 1- to 2-people households where there are lower budget constraints. In addition, young consumers with access to the internet and have greater knowledge of the concept of organic packaged food and its benefits to health, are willing to pay a premium price for these products.

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Organic Packaged Food in Peru

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Overview: Discover the latest market trends and uncover sources of future market growth for the Organic Packaged Food industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Organic Packaged Food in Peru market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

Organic Packaged Food in Peru - Category analysis

HEADLINES

PROSPECTS

Consumers believe organic to be contradictory to packaged food
Availability of organic products is limited
Peruvian consumers are highly price sensitive

COMPETITIVE LANDSCAPE

Organic packaged food unattractive for national manufacturers
Distribution solely through hypermarkets
Focus on young consumers could be winning strategy

CATEGORY DATA

Table 1 Sales of Organic Packaged Food by Category: Value 2013-2018
Table 2 Sales of Organic Packaged Food by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Organic Packaged Food: % Value 2014-2018
Table 4 LBN Brand Shares of Organic Packaged Food: % Value 2015-2018
Table 5 Distribution of Organic Packaged Food by Format: % Value 2013-2018
Table 6 Forecast Sales of Organic Packaged Food by Category: Value 2018-2023
Table 7 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2018-2023

Health and Wellness in Peru - Industry Overview

EXECUTIVE SUMMARY

Health and wellness trend continues to drive Peruvians’ consumption behaviour
New regulations have mixed effects on health and wellness
Dynamic year for key players in health and wellness
Development of new alternatives in modern channel helps increase availability of health and wellness products
Health and wellness predicted to retain stable growth over forecast period

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2013-2018
Table 9 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 10 Sales of Health and Wellness by Category: Value 2013-2018
Table 11 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 14 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 15 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 16 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 18 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 20 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources