Organic Packaged Food in Poland

2020 IMPACT

Demand for organic packaged food remains steady

Organic packaged food performed well overall, despite the disruption caused by COVID-19. While many consumers were pushed to cut back on non-essential products due to prevailing economic uncertainty, consumers of organic packaged food were not generally willing to switch back to standard products to make savings.

Prices rise as production costs increase in the face of COVID-19

The average unit price of organic packaged food rose in 2020, reversing the downward trend seen over the review period. The main reasons for this were the increased costs of production and distribution due to new health and safety provisions that were introduced to control the spread of COVID-19, along with Poland becoming increasingly reliant on imports over the last few years of the review period.

COVID-19 disrupts the distribution landscape

Polish consumers generally favour modern grocery retailers when purchasing organic packaged food. Supermarkets and hypermarkets are preferred due to their wide selection, however many of these larger outlets saw growth slow as COVID-19 took hold with many people looking to avoid large crowds and long journeys.

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