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Country Report

Organic Packaged Food in

Organic Packaged Food in Poland

19 pages, May 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Limited penetration of organic packaged food

Organic packaged food was the smallest HW category in Poland. Over the review period the increased presence of organic products, including through mainstream channels such as discounters and hypermarkets, was a key driver of growth, as it acquainted Poles with the products and made them more available.

Positive impact of veganism and convenience

The high growth of organic food can be attributed to growing interest in vegetarianism and veganism, as those Polish consumers were the most aware and most willing to pay extra for environmentally-friendly, organic products. In addition, consumers often regarded organic food as healthier and more natural than normal substitutes, as it was produced without the use of chemical fertilisers and pesticides.

High prices and low investment hindering growth

Slower retail value growth is expected over the next five years due to growing competition from other HW products, mainly NH and FF, which often claim similar attributes – natural properties, extra nutrition and clean growth process. However, growth will also be constrained by price competition, due to the rising number of competitors, including private label.

COMPETITIVE LANDSCAPE

Discounts and promotions attract customers

Organic packaged food products were often perceived as a premium option because prices were higher than those of standard products. In recent years, due to promotions and discounts offered by both local producers and large retailers, consumers were able to try organic products, which helped the small category to grow.

Leadership in hands of Hipp Polska SA

Hipp Polska Sp zoo led the fragmented organic packaged food category in 2017. The Hipp brand enjoyed parents’ trust due to its organic food certification and brand awareness.

Small presence of international players

Beyond Hipp Polska SA, the majority of companies with the highest sales in organic packaged food in 2017 were domestic manufacturers and specialist retailers offering ecological products under private label. Multinational players such as Danone Sp zoo, Unilever Polska SA and Nestlé Polska SA did not show much interest in launching organic products under their flagship brands.

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Samples

Organic Packaged Food Sample Report Organic Packaged Food Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview: Discover the latest market trends and uncover sources of future market growth for the Organic Packaged Food industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Organic Packaged Food in Poland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

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Organic Packaged Food in Poland - Category analysis

HEADLINES

PROSPECTS

Limited penetration of organic packaged food

Positive impact of veganism and convenience

High prices and low investment hindering growth

COMPETITIVE LANDSCAPE

Discounts and promotions attract customers

Leadership in hands of Hipp Polska SA

Small presence of international players

CATEGORY DATA

Table 1 Sales of Organic Packaged Food by Category: Value 2012-2017
Table 2 Sales of Organic Packaged Food by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Organic Packaged Food: % Value 2013-2017
Table 4 LBN Brand Shares of Organic Packaged Food: % Value 2014-2017
Table 5 Distribution of Organic Packaged Food by Format: % Value 2012-2017
Table 6 Forecast Sales of Organic Packaged Food by Category: Value 2017-2022
Table 7 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2017-2022

Health and Wellness in Poland - Industry Overview

EXECUTIVE SUMMARY

Demand for health and wellness products continues to grow

Improving offer and distribution of organic products

Large players continue to lead fragmented area

Diverse distribution

HW sales to continue growing

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2012-2017
Table 9 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 10 Sales of Health and Wellness by Category: Value 2012-2017
Table 11 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 14 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 15 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 16 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 18 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 20 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022

Megatrends

Country Report

Organic Packaged Food in Poland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Limited penetration of organic packaged food

Positive impact of veganism and convenience

High prices and low investment hindering growth

COMPETITIVE LANDSCAPE

Discounts and promotions attract customers

Leadership in hands of Hipp Polska SA

Small presence of international players

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Organic Packaged Food in Poland - Category analysis

HEADLINES

PROSPECTS

Limited penetration of organic packaged food

Positive impact of veganism and convenience

High prices and low investment hindering growth

COMPETITIVE LANDSCAPE

Discounts and promotions attract customers

Leadership in hands of Hipp Polska SA

Small presence of international players

CATEGORY DATA

Health and Wellness in Poland - Industry Overview

EXECUTIVE SUMMARY

Demand for health and wellness products continues to grow

Improving offer and distribution of organic products

Large players continue to lead fragmented area

Diverse distribution

HW sales to continue growing

MARKET DATA

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