Organic packaged food performed well overall, despite the disruption caused by COVID-19. While many consumers were pushed to cut back on non-essential products due to prevailing economic uncertainty, consumers of organic packaged food were not generally willing to switch back to standard products to make savings.
The average unit price of organic packaged food rose in 2020, reversing the downward trend seen over the review period. The main reasons for this were the increased costs of production and distribution due to new health and safety provisions that were introduced to control the spread of COVID-19, along with Poland becoming increasingly reliant on imports over the last few years of the review period.
Polish consumers generally favour modern grocery retailers when purchasing organic packaged food. Supermarkets and hypermarkets are preferred due to their wide selection, however many of these larger outlets saw growth slow as COVID-19 took hold with many people looking to avoid large crowds and long journeys.
Organic packaged food is expected to continue growing in both volume and value terms in the forecast period. However, growth is expected to be significantly slower than that seen during the review period.
Large retailers like Auchan, Jeronimo Martins, and Carrefour, as well as discounters, are embracing the health and wellness trend and thus are expanding their private label lines of organic packaged food. As such, their shares are expected to grow in the forecast period, while they are also likely to enter more categories.
Organic products are generally more expensive than standard alternatives and as incomes come under pressure it is likely that many people will be forced to reconsider their spending decisions. It is expected that the average unit price of organic packaged food will remain stable over the forecast period, but this still remains well above other areas of HW packaged food.
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This report originates from Passport, our Organic Packaged Food research and analysis database.
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