Organic Packaged Food in Poland

PROSPECTS

Organic packaged food records good growth with rising consumer awareness

Organic packaged food saw good overall growth in 2019 but remains small within naturally healthy packaged food. Low consumer awareness combined with a limited variety of available products continue to restrict sales of organic packaged food in Poland.

Labelling to prove organic origins reassures consumers

The packaging of organic packaged food has been an important factor for consumers when making purchasing decisions. As they pay more for organic variants, consumers require assurance that the products contain genuinely organic ingredients in line with the claims carried by packaging.

Organic packaged food remains niche in Poland

Organic food is on average 20-30% more expensive than non-organic food in Poland, which is off-putting to consumers, among whom price remains an important factor when selecting food products. Nevertheless, the volume sales of organic packaged food are expected to grow and cause prices to fall as the scale of production increases, and distribution widens across the entire country.

COMPETITIVE LANDSCAPE

Baby food producer HIPPA continues to lead organic packaged food in 2019

Hipp Polska Sp zoo continued to lead organic package food in 2019, followed by Bakoma Sp zoo and Mleczarnia Ekolukta Sp zoo. Organic baby food represents the largest share of values sales, thanks to the strength of Hipp Polska.

Major players still not tempted to invest in organic packaged food

Private label maintained a relatively small presence in organic packaged food in 2019. However, as retailers and discounters are expected to become increasingly active over the forecast period, private label is predicted to substantially increase its share.

Independent small grocers lose sales share to larger channels

Modern grocery retailers began to reshape the distribution of organic packaged food in 2019, at the expense of independent small grocers. Discounters, convenience stores, hypermarkets and supermarkets all increased their share of sales by offering wider varieties of both branded and private label organic products.

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