Organic packaged food performed well overall, despite the disruption caused by COVID-19. While many consumers were pushed to cut back on non-essential products due to prevailing economic uncertainty, consumers of organic packaged food were not generally willing to switch back to standard products to make savings.
Polish consumers generally favour modern grocery retailers when purchasing organic packaged food. Supermarkets and hypermarkets are preferred due to their wide selection, however many of these larger outlets saw growth slow as COVID-19 took hold with many people looking to avoid large crowds and long journeys.
Organic cereal is the newest product development to be seen in Poland within this product area and it is already seeing success. Organic cereal is available from most specialist retailers throughout Poland and likely appeals to consumers who already purchase other packaged food products.
Organic packaged food is expected to continue growing in both volume and value terms in the forecast period. This will be mainly due to the health and wellness trend which will continue growing and boosting the demand for such products.
Organic products are generally more expensive than standard alternatives and as incomes come under pressure it is likely that many people will be forced to reconsider their spending decisions. It is expected that the average unit price of organic packaged food will remain stable over the forecast period, but this still remains well above other areas of HW packaged food.
Over the forecast period, there is expected to be a new EU regulations regarding the criteria of which products can be labelled as organic. Currently, there are no clear regulations, which means many products claim to be organic without sufficient proof or justification.
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Understand the latest market trends and future growth opportunities for the Organic Packaged Food industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Organic Packaged Food
Certified organic products are those which have been produced, stored, processed, handled and marketed in accordance with precise technical specifications (standards) and certified as "organic" by a certification body such as the Soil Association in the UK, the European Union or the US Department of Agriculture. It is important to note that an organic label applies to the production process, ensuring that the product has been produced and processed in an ecologically sound manner. The organic label is therefore a production process claim as opposed to a product quality claim. Note: For organic products to be included, the organic aspect needs to form a significant part of the overall positioning/marketing of the product, including the organic certification label in the packaging. For product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Packaged Food, Hot Drinks, Soft Drinks.
See All of Our DefinitionsThis report originates from Passport, our Organic Packaged Food research and analysis database.
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