Organic Packaged Food in Portugal

2020 IMPACT

Growing consumer concern over food traceability stimulated by fears over virus transmission

Traceability has been a key issue since the onset of COVID-19. Consumers are increasingly looking for reassurances with regards to the food chain, to which retailers are adapting in order to be as transparent as possible in the information they provide about the products they sell.

Retailer Continente extends its range of organic products

In order to meet the growing but still niche consumer demand for organic products, Continente further strengthened its offer in this category via its Continente Bio brand, which already features over 100 products. At a time when Portuguese consumers are increasingly aware of their food and the impact it has on their health and the environment, Continente aims to promote a more sustainable lifestyle, increase the consumption of fruits and vegetables, promote seasonal products and reduce food waste, continuing its commitment to democratizing access to organic and healthy products.

Origens Bio brand extended to include healthy snacks

During 2020, the Origens Bio brand by Equanto- Intercâmbio Comercial e Industrial SA was extended to include a new proposal for healthy snacks, with less fat and less salt than the traditional recipe for crackers. It is a crispy biscuit in three versions: original, chia and flaxseed.

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