The high dynamics of organic packaged food in Romania in 2021 were the result of the big jump in sales in 2020 and, because of the pandemic, Romanians were more careful as to what they were consuming and their health state. Organic food was perceived as providing advantages such as the absence of preservatives, additives and genetic modifications, a natural source and farm origin.
The period 2020-2021 shows the transition of organic food in Romania from a fashionable trend to a consumption phenomenon. The main credit goes to manufacturers in Romania.
Beyond the efforts of manufacturers, retailers have also taken important steps to make organic packaged food available to a large number of consumers. Accordingly, consumer access to organic food improved after retailers organised separate spaces for the products inside their stores.
Organic packaged food is projected to continue to achieve strong volume and value growth rates over the forecast period. Organic is expected to be mentioned first by Romanians when referring to health and wellness food.
While the increasing affordability of organic packaged food, particularly dairy products, is likely to see retail volumes continue to grow throughout the forecast period, growth will also be restrained by the competition from artisanal products which is expected to increase over the forecast period, based on the attractiveness of these products to consumers who are aiming to return to natural products made according to traditional recipes with natural ingredients only. Accordingly, products sold directly from the production farm are perceived, in consumers’ eyes, as organic especially as the producers claim that they are “bio”, although there is no certification for them.
E-commerce is to make an important contribution to the performance of organic packaged food over the forecast period. The online channel recorded tremendous growth for organic packaged food in 2020, and the trend continued in 2021.
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Understand the latest market trends and future growth opportunities for the Organic Packaged Food industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Organic Packaged Food
Certified organic products are those which have been produced, stored, processed, handled and marketed in accordance with precise technical specifications (standards) and certified as "organic" by a certification body such as the Soil Association in the UK, the European Union or the US Department of Agriculture. It is important to note that an organic label applies to the production process, ensuring that the product has been produced and processed in an ecologically sound manner. The organic label is therefore a production process claim as opposed to a product quality claim. Note: For organic products to be included, the organic aspect needs to form a significant part of the overall positioning/marketing of the product, including the organic certification label in the packaging. For product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Packaged Food, Hot Drinks, Soft Drinks.See All of Our Definitions
This report originates from Passport, our Organic Packaged Food research and analysis database.
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