Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Organic Packaged Food in

Organic Packaged Food in Romania

20 pages, Jun 2018

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Good foundations: Organic baby food posts rapid growth

Organic baby food retail value sales almost tripled over the review period, with the area’s share of overall organic sales rising strongly. Increased availability across channels, improved living standards, as well as better educated parents, are the main drivers of this trend.

Ever more present: Increased shelf space for organic products

Organic packaged food grew rapidly over the review period, with sales growing five times faster than for overall packaged food products, partly due to rising consumer spending power. Ecological products are more widely present, both in specialised stores and chained modern groceries, with all major retailers allocating more shelf space and visibility to such products.

Flat prices: Organic food unit prices stagnating

Booming demand and lagging supply pushed unit prices for organic products upwards over the review period. However, unit prices are expected to grow more modestly over the forecast period.

COMPETITIVE LANDSCAPE

Dorna Lactate continues to dominate sales

Dorna Lactate remains the leading player within organic food, with second placed Hipp Romania trailing far behind. The company’s good performance can be attributed to its early entrance, as well as good distribution capacity and strong brand awareness among mainstream dairy products.

Private label: An emerging force

Some retailers have shown early interest in developing organic private label ranges. Mega Image has offered Delhaize Bio since 2008.

Limited competition from other health and wellness categories

Organic products were among the fastest growing within health and wellness areas over the review period. This good performance was partly due to the fact that both areas are still in an early stage of development and relatively small compared to other categories.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Organic Packaged Food Sample Report Organic Packaged Food Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview: Discover the latest market trends and uncover sources of future market growth for the Organic Packaged Food industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Organic Packaged Food in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

Want to find out more about this report?

Request more information

Organic Packaged Food in Romania - Category analysis

HEADLINES

PROSPECTS

Good foundations: Organic baby food posts rapid growth

Ever more present: Increased shelf space for organic products

Flat prices: Organic food unit prices stagnating

COMPETITIVE LANDSCAPE

Dorna Lactate continues to dominate sales

Private label: An emerging force

Limited competition from other health and wellness categories

CATEGORY DATA

Table 1 Sales of Organic Packaged Food by Category: Value 2012-2017
Table 2 Sales of Organic Packaged Food by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Organic Packaged Food: % Value 2013-2017
Table 4 LBN Brand Shares of Organic Packaged Food: % Value 2014-2017
Table 5 Distribution of Organic Packaged Food by Format: % Value 2012-2017
Table 6 Forecast Sales of Organic Packaged Food by Category: Value 2017-2022
Table 7 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2017-2022

Health and Wellness in Romania - Industry Overview

EXECUTIVE SUMMARY

Health-awareness leads to market growth

The local supply of fruit and mineral water may be key to production

Low demand hampers the competitive environment

Hypermarkets is the main distribution channel

Health concerns may boost the market

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2012-2017
Table 9 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 10 Sales of Health and Wellness by Category: Value 2012-2017
Table 11 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 14 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 15 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 16 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 18 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 20 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022

Megatrends

Country Report

Organic Packaged Food in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Good foundations: Organic baby food posts rapid growth

Ever more present: Increased shelf space for organic products

Flat prices: Organic food unit prices stagnating

COMPETITIVE LANDSCAPE

Dorna Lactate continues to dominate sales

Private label: An emerging force

Limited competition from other health and wellness categories

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Organic Packaged Food in Romania - Category analysis

HEADLINES

PROSPECTS

Good foundations: Organic baby food posts rapid growth

Ever more present: Increased shelf space for organic products

Flat prices: Organic food unit prices stagnating

COMPETITIVE LANDSCAPE

Dorna Lactate continues to dominate sales

Private label: An emerging force

Limited competition from other health and wellness categories

CATEGORY DATA

Health and Wellness in Romania - Industry Overview

EXECUTIVE SUMMARY

Health-awareness leads to market growth

The local supply of fruit and mineral water may be key to production

Low demand hampers the competitive environment

Hypermarkets is the main distribution channel

Health concerns may boost the market

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports