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Learn moreApr 2019
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Sales of organic packaged food advanced strongly in 2018, as a consequence of the rising purchasing power that made the products available to mass consumers. Affordability improved as prices remained relatively stable or only saw inflationary increases, while average incomes improved substantially.
The main threat to organic packaged food comes from small individual farmers who are expected to successfully promote their products as healthy and natural even if they are not certified as organic. Such products are marketed as “bio” when sold in open or organised markets and are benefiting from being assimilated in the minds of consumers with organic food.
Organic spreads enjoyed strong growth in 2018, not only because of its low base but also because it has high growth potential determined by the traditional consumption of honey and jams. For these products, organic varieties are natural and tend to be unpackaged products, perceived by consumers as natural and healthy and similar to organic.
FrieslandCampina Romania retained its lead in organic packaged food in 2018 thanks to it organic variant of its flagship brand, Napolact. Advertising, extended distribution across all channels, the popularity of the Napolact brand and the brand’s presence across several categories all helped to boost the organic variant of the brand.
Covalact, part of Group Lactalis, made an entrance into the category in 2017. It enjoyed the strongest growth in 2018 thanks to the launch of its Covalact de Tara Bio brand in organic yoghurt.
The presence of private label in organic food increased substantially after modern grocery retailers allocated more shelf space to more specialised organic packaged food products. In addition to leading grocery retailer Carrefour, which is present with its Carrefour Bio organic range, Kaufland also launched a wide range of organic food under its private label K-Bio line, claiming, like Carrefour, to offer quality at advantageous prices.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Organic Packaged Food industry in Romania with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
The Organic Packaged Food in Romania market research report includes:
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This industry report originates from Passport, our Passport market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.