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Country Report

Organic Packaged Food in

Organic Packaged Food in Russia

22 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Penetration and product availability to remain limited

Penetration of organic food remains relatively low in Russia, with available product assortments also being limited. Organic baby food, together with organic sauces, dressings and condiments and organic sweet biscuits, dominated value sales within organic packaged food in 2017, with the presence of organic products remaining marginal in other areas.

Government set to lower legislative barriers to aid organic food development

Obtaining an organic certificate in Russia remained practically impossible throughout the review period due to the lack of a legal framework in this area. At the same time, obtaining certification from foreign regulatory bodies is expensive for smaller manufacturers and leads to a significant increase in unit price.

Low consumer awareness remains threat to sales

Apart from improving legislation, higher consumer awareness is also needed to boost sales. Only a very small number of Russian consumers are informed about products in this area, with few manufacturers opting to engage in high-cost production of organic food.

COMPETITIVE LANDSCAPE

International manufacturers dominate organic sales

Since obtaining an organic certificate is a very difficult and costly procedure for domestic manufacturers, sales in this area have historically been dominated by imported products of international manufacturers. As a result, the top five leading manufacturers of organic packaged food in 2017 were international companies, with no notable domestic players currently operating in the area.

Lack of advertising and new product development

Apart from certification signs, organic packaged food products seldom have a distinctive feature differentiating them from regular alternatives. As a result, the fact that manufacturers make little effort to emphasise the organic origin of their products will continue to limit growth over the coming years.

Sales remain fragmented

Organic packaged food remains highly fragmented in Russia, with “others” accounting for over half of value sales in 2017. Indeed, apart from several leading manufacturers like Hipp Rus and Ameria Rus, brand presence is often sporadic.

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Organic Packaged Food Sample Report Organic Packaged Food Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview: Discover the latest market trends and uncover sources of future market growth for the Organic Packaged Food industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Organic Packaged Food in Russia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

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Organic Packaged Food in Russia - Category analysis

HEADLINES

PROSPECTS

Penetration and product availability to remain limited

Government set to lower legislative barriers to aid organic food development

Low consumer awareness remains threat to sales

COMPETITIVE LANDSCAPE

International manufacturers dominate organic sales

Lack of advertising and new product development

Sales remain fragmented

CATEGORY DATA

Table 1 Sales of Organic Packaged Food by Category: Value 2012-2017
Table 2 Sales of Organic Packaged Food by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Organic Packaged Food: % Value 2013-2017
Table 4 LBN Brand Shares of Organic Packaged Food: % Value 2014-2017
Table 5 Distribution of Organic Packaged Food by Format: % Value 2012-2017
Table 6 Forecast Sales of Organic Packaged Food by Category: Value 2017-2022
Table 7 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2017-2022

Health and Wellness in Russia - Industry Overview

EXECUTIVE SUMMARY

Health and wellness witnesses slow growth as the Russian economy stabilises

Snacking trend becomes evident in health and wellness

Major international players continue to lead

Independent food stores gain strength

Health and wellness to remain dependent on macroeconomic trends

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2012-2017
Table 9 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 10 Sales of Health and Wellness by Category: Value 2012-2017
Table 11 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 14 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 15 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 16 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 18 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 20 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022

Megatrends

Country Report

Organic Packaged Food in Russia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Penetration and product availability to remain limited

Government set to lower legislative barriers to aid organic food development

Low consumer awareness remains threat to sales

COMPETITIVE LANDSCAPE

International manufacturers dominate organic sales

Lack of advertising and new product development

Sales remain fragmented

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Organic Packaged Food in Russia - Category analysis

HEADLINES

PROSPECTS

Penetration and product availability to remain limited

Government set to lower legislative barriers to aid organic food development

Low consumer awareness remains threat to sales

COMPETITIVE LANDSCAPE

International manufacturers dominate organic sales

Lack of advertising and new product development

Sales remain fragmented

CATEGORY DATA

Health and Wellness in Russia - Industry Overview

EXECUTIVE SUMMARY

Health and wellness witnesses slow growth as the Russian economy stabilises

Snacking trend becomes evident in health and wellness

Major international players continue to lead

Independent food stores gain strength

Health and wellness to remain dependent on macroeconomic trends

MARKET DATA

SOURCES

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