Organic Packaged Food in Russia

PROSPECTS

New regulations provide favourable conditions for growth of organic dairy

Organic packaged food remains small within overall health and wellness packaged food in 2019. However, it is growing rapidly and looks set to continue to do so over the forecast period.

Organic baby food remains primary driver of organic packaged food growth

Organic baby food holds both the largest value and volume share of organic packaged food, with organic prepared baby food recording the greatest increase in 2019. Organic baby food is expected to continue its prominent growth over the forecast period, remaining a key driver of organic packaged food development.

New legislation set to boost consumer awareness of benefits of organic packaged food

While some brands of organic rice, organic chocolate confectionery and organic sweet biscuits can be found on retailers’ shelves, the level of consumer awareness of organic products is low in Russia. Consumers often do not understand the difference between organic and non-organic products, which, along with the relatively high retail prices of organic alternatives, has been hampering the development of organic packaged food in the country.

COMPETITIVE LANDSCAPE

Hipp Rus remains uncontested leader in organic packaged food

Hipp Rus OOO retained its outright lead in organic packaged food in 2019. The company’s highly popular Hipp brand dominates organic baby food overall, as well as holding all the value and volume share of organic milk formula, and almost all of organic dried baby food, organic prepared baby food, and organic other baby food.

Local manufacturers launch baby food products within new organic framework

Progress OAO is one of the leading producers of prepared baby food in Russia. The company is particularly strong in baby fruit puree and frequently invests in innovations that drive category development.

Organic packaged food set to expand over the forecast period

EFKO Group, one of the largest companies in Russia’s food industry, has been active in packaged food for over 15 years. Its leading brand, Sloboda, has been traditionally strong in vegetable and seed oil, mayonnaise, ketchup and table sauces, consistently maintaining its organic positioning.

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