The rate of growth in retail current value sales of organic packaged food slowed for the third consecutive year during 2021 but remained relatively robust. Organic packaged food remains a niche in Russia, with demand largely confined to affluent and health local conscious consumers, but awareness of these products is gradually percolating down the income scale, which is in turn encouraging more packaged food manufacturers to launch organic offerings.
Organic baby food remained the largest category in organic packaged food during 2021, with regular new product launches making a significant contribution to its dynamism. Nestlé Russia OOO has launched its Gerber Organic brand in both organic prepared baby food and organic other baby food.
Although organic packaged food continues to be led by international players with imported brands, the competitive landscape remains quite fragmented, with very small players (i.e.
The rate of growth in retail current value sales of organic packaged food will continue to expand at a high single-digit rate throughout the forecast period. Local consumer awareness of organic products will continue to grow, while both distribution and the product offer will continue to widen.
Organic baby food will remain by far the largest category in organic packaged food throughout the forecast period. A lot of Russian parents are prepared to stretch their budgets to buy what they consider to be ‘the best’ for their offspring, even if they do not purchase organic packaged food for their own consumption.
Organic products will continue to become more visible in local grocery retail outlets. Stores have begun to allocate dedicated shelf space to organic packaged food in an effort to better attract consumers’ attention.
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Organic Packaged Food
Certified organic products are those which have been produced, stored, processed, handled and marketed in accordance with precise technical specifications (standards) and certified as "organic" by a certification body such as the Soil Association in the UK, the European Union or the US Department of Agriculture. It is important to note that an organic label applies to the production process, ensuring that the product has been produced and processed in an ecologically sound manner. The organic label is therefore a production process claim as opposed to a product quality claim. Note: For organic products to be included, the organic aspect needs to form a significant part of the overall positioning/marketing of the product, including the organic certification label in the packaging. For product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Packaged Food, Hot Drinks, Soft Drinks.See All of Our Definitions
This report originates from Passport, our Organic Packaged Food research and analysis database.
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