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Organic packaged food remains small within overall health and wellness packaged food in 2019. However, it is growing rapidly and looks set to continue to do so over the forecast period.
Organic baby food holds both the largest value and volume share of organic packaged food, with organic prepared baby food recording the greatest increase in 2019. Organic baby food is expected to continue its prominent growth over the forecast period, remaining a key driver of organic packaged food development.
While some brands of organic rice, organic chocolate confectionery and organic sweet biscuits can be found on retailers’ shelves, the level of consumer awareness of organic products is low in Russia. Consumers often do not understand the difference between organic and non-organic products, which, along with the relatively high retail prices of organic alternatives, has been hampering the development of organic packaged food in the country.
Hipp Rus OOO retained its outright lead in organic packaged food in 2019. The company’s highly popular Hipp brand dominates organic baby food overall, as well as holding all the value and volume share of organic milk formula, and almost all of organic dried baby food, organic prepared baby food, and organic other baby food.
Progress OAO is one of the leading producers of prepared baby food in Russia. The company is particularly strong in baby fruit puree and frequently invests in innovations that drive category development.
EFKO Group, one of the largest companies in Russia’s food industry, has been active in packaged food for over 15 years. Its leading brand, Sloboda, has been traditionally strong in vegetable and seed oil, mayonnaise, ketchup and table sauces, consistently maintaining its organic positioning.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Organic Packaged Food industry in Russia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
The Organic Packaged Food in Russia market research report includes:
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.