The market size of organic packaged food grew in 2020 and 2021 in Saudi Arabia, underpinned by the increasing numbers of health-conscious consumers. The Coronavirus (COVID-19) experience increased awareness of the importance of healthy eating as a means of improving the immune system, to offer resistance to the virus, and as a general health measure, with a focus on health prevention over cure.
Organic packaged food continued to see signs of expansion in terms of distribution and ranges in 2021. Until the late review period, the distribution of organic packaged food in Saudi Arabia remained relatively limited.
International brands continued to dominate the competitive landscape of organic packaged food in Saudi Arabia in 2021. The relatively weak presence of local producers of organic packaged food remains an obstacle to the development of the category.
Organic packaged food is expected to boom over the forecast period, because of the increasing number of health-conscious consumers and companies directing their focus towards producing organic brands. For example, in 2021, the local company Sunbulah Group launched its Wellness brand, which offers only organic products, including flakes and peanut butter.
Numerous brands and products entered the fray in organic packaged food towards the end of the review period. The launch of new brands and products is regarded as a key development towards the expansion of organic packaged food, offer and consumption, in Saudi Arabia.
Strong value positioning is predicted to remain an important success factor in organic packaged food in the forecast period. In 2021, the local player Danya Foods Ltd’s Arla, is perceived as a more affordable brand than imported rivals by local consumers.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Organic Packaged Food industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Organic Packaged Food industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Organic Packaged Food
Certified organic products are those which have been produced, stored, processed, handled and marketed in accordance with precise technical specifications (standards) and certified as "organic" by a certification body such as the Soil Association in the UK, the European Union or the US Department of Agriculture. It is important to note that an organic label applies to the production process, ensuring that the product has been produced and processed in an ecologically sound manner. The organic label is therefore a production process claim as opposed to a product quality claim. Note: For organic products to be included, the organic aspect needs to form a significant part of the overall positioning/marketing of the product, including the organic certification label in the packaging. For product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Packaged Food, Hot Drinks, Soft Drinks.See All of Our Definitions
This report originates from Passport, our Organic Packaged Food research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!