Organic Packaged Food in South Africa

January 2022
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Organic Packaged Food industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Organic Packaged Food industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Organic Packaged Food in South Africa report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Organic Packaged Food in South Africa?
  • What are the key health and wellness concerns driving sales in Organic Packaged Food?
  • Is Organic Packaged Food a dynamic niche or mainstream concern in South Africa?
  • Which are the leading brands in Organic Packaged Food in South Africa?
  • How are products distributed in Organic Packaged Food in South Africa?
  • How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
  • Where is future growth expected to be most dynamic?

Organic Packaged Food in South Africa - Category analysis

KEY DATA FINDINGS

2021 DEVELOPMENTS

Organic remains a niche despite widening availability
Moderate growth for organic rice and organic pasta in line with home-cooking trend
Organic baby food gains traction despite having a higher price tag

PROSPECTS AND OPPORTUNITIES

Expense of organic packaged food to remain deterrent for many consumers
Health and wellness promotion set to focus on fortified over organic, leading to reduced awareness and appeal
Category expected to remain niche despite possible uptake from higher-income consumers

CATEGORY DATA

Table 1 Sales of Organic Packaged Food by Category: Value 2016-2021 Table 2 Sales of Organic Packaged Food by Category: % Value Growth 2016-2021 Table 3 NBO Company Shares of Organic Packaged Food: % Value 2017-2021 Table 4 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021 Table 5 Distribution of Organic Packaged Food by Format: % Value 2016-2021 Table 6 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026 Table 7 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026

Health and Wellness in South Africa - Industry Overview

EXECUTIVE SUMMARY

Health and wellness in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for health and wellness?

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2016-2021 Table 9 Sales of Health and Wellness by Type: % Value Growth 2016-2021 Table 10 Sales of Health and Wellness by Category: Value 2016-2021 Table 11 Sales of Health and Wellness by Category: % Value Growth 2016-2021 Table 12 Sales of Health and Wellness by Prime Positioning: Value 2016-2021 Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021 Table 14 NBO Company Shares of Health and Wellness: % Value 2017-2021 Table 15 LBN Brand Shares of Health and Wellness: % Value 2018-2021 Table 16 Distribution of Health and Wellness by Format: % Value 2016-2021 Table 17 Distribution of Health and Wellness by Format and Category: % Value 2021 Table 18 Forecast Sales of Health and Wellness by Type: Value 2021-2026 Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026 Table 20 Forecast Sales of Health and Wellness by Category: Value 2021-2026 Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026 Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026 Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources
The following categories and subcategories are included:

Organic Packaged Food

    • Organic Milk Formula
    • Organic Dried Baby Food
    • Organic Prepared Baby Food
    • Organic Other Baby Food
  • Organic Bread
  • Organic Breakfast Cereals
  • Organic Chilled Processed Meat and Seafood
    • Organic Chocolate Confectionery
    • Organic Sugar Confectionery
    • Organic Butter and Spreads
    • Organic Cheese
    • Organic Cream
    • Organic Flavoured Milk Drinks
    • Organic Fromage Frais and Quark
    • Organic Milk
    • Organic Sour Milk Products
    • Organic Yoghurt
    • Organic Olive Oil
    • Organic Vegetable and Seed Oil
  • Organic Frozen Meat, Seafood, Fruit and Vegetables
  • Organic Ice Cream
  • Organic Ready Meals
    • Organic Rice
    • Organic Pasta
  • Organic Sauces, Dressings and Condiments
    • Organic Nuts, Seeds and Trail Mixes
    • Organic Savoury Snacks Excl Nuts, Seeds and Trail Mixes
  • Organic Shelf Stable Meat, Seafood, Fruit and Vegetables
  • Organic Soup
    • Organic Spreads excl Honey
    • Organic Honey
    • Organic Cereal Bars
    • Organic Fruit Snacks
    • Organic Sweet Biscuits

Organic Packaged Food

Certified organic products are those which have been produced, stored, processed, handled and marketed in accordance with precise technical specifications (standards) and certified as "organic" by a certification body such as the Soil Association in the UK, the European Union or the US Department of Agriculture. It is important to note that an organic label applies to the production process, ensuring that the product has been produced and processed in an ecologically sound manner. The organic label is therefore a production process claim as opposed to a product quality claim. Note: For organic products to be included, the organic aspect needs to form a significant part of the overall positioning/marketing of the product, including the organic certification label in the packaging. For product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Packaged Food, Hot Drinks, Soft Drinks.

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This report originates from Passport, our Organic Packaged Food research and analysis database.

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