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Country Report

Organic Packaged Food in

Organic Packaged Food in South Africa

19 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Dynamic growth from a low base due to increased exposure on retail shelves

With the amount of shelf space given over to organic food set to increase substantially over the forecast period, the category is expected to benefit from higher exposure to consumers. In addition, the anticipated entry of more private label players can be expected to contribute to growth in the category.

High prices and scepticism about the benefits of organic food to suppress growth

One of the main reasons for the niche status of organic food in South Africa is that the majority of the population are not prepares to pay prices that are often considerably higher than what is charged for standard equivalents for products which they do not perceive as having any clear advantages. With South Africa’s economy still struggling, it has become even more difficult for organic food companies to generate sales growth as many consumers are taking steps to reduce their spending wherever possible.

Unit prices set to rise as manufacturers continue to target an affluent consumer base

The average unit price of organic food is set to increase over the forecast period and one of the main reasons for this is that the category rarely sees promotional activity such as price discounting or promotional offers. Moreover, although a wider range of organic packaged food is slowly becoming more widely available, especially in supermarkets, sales of organic packaged food are set to remain confined to a small niche of consumers and this is likely to mean that the companies and brands in the category have little incentive to engage in price discounting.

COMPETITIVE LANDSCAPE

Private label remains the dominant presence in organic packaged food

Private label continues to accounted for the vast majority of value sales in organic packaged food in South Africa in 2017 and this is mainly due to the very strong position of the Woolworths Organic product range. Woolworths has successfully positioned itself as South Africa’s most upmarket major grocery retailers chain and its Woolworths Organic private label is the clear leader in organic bakery products, organic dairy and organic confectionery.

Woolworths well ahead of Pick ‘n’ Pay in private label organic packaged food

The main rival to Woolworths in the offer of private label organic packaged food is Pick ‘n’ Pay and in recent years the company has made great strides in its attempts to develop its organic private label range. Nevertheless, Pick ‘n’ Pay still has a very long way to go before it comes even close to matching Woolworths and it remains a relatively insignificant player in the category.

Purity by Tiger Brands and Olli Organic by Allganix Foods remain the leading brands

The two leading brands in organic packaged food, Purity by Tiger Consumer Brands and Olli Organic by Allganix Foods, are both present in baby food. It is a general rule that consumers are more willing to spend extra money on organic products for their babies than for themselves as they always want the best for their babies and are usually prepared to spend as much as they can afford ensuring that the food that they feed their babies is pure and free from artificial ingredients and pesticide residues.

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Organic Packaged Food Sample Report Organic Packaged Food Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview: Discover the latest market trends and uncover sources of future market growth for the Organic Packaged Food industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Organic Packaged Food in South Africa market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

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Organic Packaged Food in South Africa - Category analysis

HEADLINES

PROSPECTS

Dynamic growth from a low base due to increased exposure on retail shelves

High prices and scepticism about the benefits of organic food to suppress growth

Unit prices set to rise as manufacturers continue to target an affluent consumer base

COMPETITIVE LANDSCAPE

Private label remains the dominant presence in organic packaged food

Woolworths well ahead of Pick ‘n’ Pay in private label organic packaged food

Purity by Tiger Brands and Olli Organic by Allganix Foods remain the leading brands

CATEGORY DATA

Table 1 Sales of Organic Packaged Food by Category: Value 2012-2017
Table 2 Sales of Organic Packaged Food by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Organic Packaged Food: % Value 2013-2017
Table 4 LBN Brand Shares of Organic Packaged Food: % Value 2014-2017
Table 5 Distribution of Organic Packaged Food by Format: % Value 2012-2017
Table 6 Forecast Sales of Organic Packaged Food by Category: Value 2017-2022
Table 7 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2017-2022

Health and Wellness in South Africa - Industry Overview

EXECUTIVE SUMMARY

Health and wellness continues to gain momentum despite economic constraints

The National Treasury reviews the proposed sugar tax announced in 2016

Tiger Consumer Brands and Coca-Cola South Africa continue to lead health and wellness

Modern chained retailers continue to lead

Health and wellness to benefit from consumers’ increased awareness of contents

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2012-2017
Table 9 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 10 Sales of Health and Wellness by Category: Value 2012-2017
Table 11 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 14 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 15 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 16 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 18 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 20 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022

Megatrends

Country Report

Organic Packaged Food in South Africa

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Executive Summary

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PROSPECTS

Dynamic growth from a low base due to increased exposure on retail shelves

High prices and scepticism about the benefits of organic food to suppress growth

Unit prices set to rise as manufacturers continue to target an affluent consumer base

COMPETITIVE LANDSCAPE

Private label remains the dominant presence in organic packaged food

Woolworths well ahead of Pick ‘n’ Pay in private label organic packaged food

Purity by Tiger Brands and Olli Organic by Allganix Foods remain the leading brands

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Overview

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Samples (FAQs about samples):

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Table of Contents

Organic Packaged Food in South Africa - Category analysis

HEADLINES

PROSPECTS

Dynamic growth from a low base due to increased exposure on retail shelves

High prices and scepticism about the benefits of organic food to suppress growth

Unit prices set to rise as manufacturers continue to target an affluent consumer base

COMPETITIVE LANDSCAPE

Private label remains the dominant presence in organic packaged food

Woolworths well ahead of Pick ‘n’ Pay in private label organic packaged food

Purity by Tiger Brands and Olli Organic by Allganix Foods remain the leading brands

CATEGORY DATA

Health and Wellness in South Africa - Industry Overview

EXECUTIVE SUMMARY

Health and wellness continues to gain momentum despite economic constraints

The National Treasury reviews the proposed sugar tax announced in 2016

Tiger Consumer Brands and Coca-Cola South Africa continue to lead health and wellness

Modern chained retailers continue to lead

Health and wellness to benefit from consumers’ increased awareness of contents

MARKET DATA

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