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Overview:
Understand the latest market trends and future growth opportunities for the Organic Packaged Food industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Organic Packaged Food industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Organic Packaged Food in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Organic Packaged Food in South Africa?
- What are the key health and wellness concerns driving sales in Organic Packaged Food?
- Is Organic Packaged Food a dynamic niche or mainstream concern in South Africa?
- Which are the leading brands in Organic Packaged Food in South Africa?
- How are products distributed in Organic Packaged Food in South Africa?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
Organic Packaged Food in South Africa - Category analysis
KEY DATA FINDINGS
2020 IMPACT
Organic remains niche despite widening availability
Organic baby food categories see moderate growth as parents increasingly seek healthier and safer food for their children
Strong growth for organic rice and organic pasta in line with home cooking trend
RECOVERY AND OPPORTUNITIES
Expense of organic packaged food to remain deterrent for many consumers
Health and wellness promotion set to focus on fortified over organic, leading to reduced awareness and appeal
Category expected to remain nice despite possible uptake from higher-income consumers
CATEGORY DATA
Table 1 Sales of Organic Packaged Food by Category: Value 2015-2020
Table 2 Sales of Organic Packaged Food by Category: % Value Growth 2016-2020
Table 3 NBO Company Shares of Organic Packaged Food: % Value 2016-2020
Table 4 LBN Brand Shares of Organic Packaged Food: % Value 2017-2020
Table 5 Distribution of Organic Packaged Food by Format: % Value 2015-2020
Table 6 Forecast Sales of Organic Packaged Food by Category: Value 2020-2025
Table 7 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2020-2025
Health and Wellness in South Africa - Industry Overview
EXECUTIVE SUMMARY
COVID-19 impact on health and wellness
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for health and wellness?
MARKET DATA
Table 8 Sales of Health and Wellness by Type: Value 2015-2020
Table 9 Sales of Health and Wellness by Type: % Value Growth 2015-2020
Table 10 Sales of Health and Wellness by Category: Value 2015-2020
Table 11 Sales of Health and Wellness by Category: % Value Growth 2015-2020
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2015-2020
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
Table 14 NBO Company Shares of Health and Wellness: % Value 2016-2020
Table 15 LBN Brand Shares of Health and Wellness: % Value 2017-2020
Table 16 Distribution of Health and Wellness by Format: % Value 2015-2020
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2020
Table 18 Forecast Sales of Health and Wellness by Type: Value 2020-2025
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025
Table 20 Forecast Sales of Health and Wellness by Category: Value 2020-2025
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources