Organic packaged food will remain the strongest performer in current value terms within health and wellness packaged food in 2021, although it will also remain the smallest category. Therefore, its impressive performance is somewhat due to its low sales base.
Organic rice and organic pasta will register moderate growth in 2021, albeit from a low base, driven by greater demand for organic versions of staple products. This is due to consumers spending greater time cooking at home during lockdown, a trend continuing over much of the year even as restrictions eased.
Organic baby food is set to experience increasing demand in 2021 despite the difficult financial circumstances for many consumers. Whilst the pandemic hit many consumers’ disposable incomes and led to greater levels of unemployment, it also highlighted food safety and the importance of good health.
Affordability is set to remain a barrier to growth for organic packaged food over the forecast period. The pandemic has caused significant economic instability throughout the country that will have lasting effects for years to come.
Over the forecast period, educational communication from brands and retailers is likely to focus on fortified products rather than organic options. This is due to the increasing interest in improving immunity to illness.
Organic packaged food is predicted to remain a niche in South Africa over the forecast period, despite possible increasing demand from high-income consumers. Grocery retailers located in upmarket areas are set to continue to expand their organic packaged food portfolios, which will drive growth amongst this target group.
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Understand the latest market trends and future growth opportunities for the Organic Packaged Food industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Organic Packaged Food
Certified organic products are those which have been produced, stored, processed, handled and marketed in accordance with precise technical specifications (standards) and certified as "organic" by a certification body such as the Soil Association in the UK, the European Union or the US Department of Agriculture. It is important to note that an organic label applies to the production process, ensuring that the product has been produced and processed in an ecologically sound manner. The organic label is therefore a production process claim as opposed to a product quality claim. Note: For organic products to be included, the organic aspect needs to form a significant part of the overall positioning/marketing of the product, including the organic certification label in the packaging. For product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Packaged Food, Hot Drinks, Soft Drinks.
See All of Our DefinitionsThis report originates from Passport, our Organic Packaged Food research and analysis database.
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