Organic Packaged Food in South Africa

2020 IMPACT

Organic remains niche despite widening availability

Organic packaged food will continue to record the strongest growth in both retail current value terms within health and wellness packaged food in 2020, although it will also remain the smallest category. Therefore, its impressive performance is somewhat thanks to its low sales base.

Organic baby food categories see moderate growth as parents increasingly seek healthier and safer food for their children

Organic baby food categories will all post moderate growth in 2020 despite the difficult financial circumstances for many consumers. Whilst the COVID-19 pandemic hit many consumers incomes and led to greater levels of unemployment, it also highlighted food safety and the importance of good health.

Strong growth for organic rice and organic pasta in line with home cooking trend

Organic rice and organic pasta will register strong growth in 2020, albeit from a low base, as the category experienced greater demand for organic versions of staple products. This is due to consumers spending more time cooking at home during lockdown and in the rest of the year when they spent more time at home.

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