Organic Packaged Food in Spain

PROSPECTS

Bright outlook for organic packaged food

Organic packaged food remains underdeveloped in Spain. However, the prospects for this category are very positive, and the competition is expected to intensify over the forecast period.

Higher consumer confidence increases demand pool

The economic recovery has significantly improved the demand for organic packaged food in Spain, as consumers are more able to afford higher prices. A higher level of financial confidence also encourages an interest in health and sustainable food in general.

Wider product availability supports growth prospects

Modern grocery retailers dominate retail value sales of organic packaged food in Spain. In particular, supermarkets and hypermarkets are increasing their shelf space for these products.

COMPETITIVE LANDSCAPE

Specialised offer mushrooms

Carrefour opened its second Carrefour Bio outlet in March 2018. Both stores are located in Madrid and stock more than 2,000 products.

Developing private label offer

The leading player, Centros Comerciales Carrefour, presents over 150 private label products under Carrefour Bio. The French player benefits from a good value for money perception among local consumers.

Players put the spotlight on organic lines

Branded manufacturers are also growing and reformulating their offer of organic products. For example, both Ebro Foods (Happy Bio) and Corporación Alimentaria Peñasanta (Asana) have presented a new organic line.

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