Organic Packaged Food in Spain

2020 IMPACT

COVID-19 leads to sharp acceleration in retail current value sales growth, as consumers seek to reinforce their natural defences against the pandemic

COVID-19 led to a surge in demand for organic packaged food during 2020, with the growth rate of retail current value sales almost doubling, to reach its highest level in 13 years. Organic products sit well with the health and wellness and naturalness trends, both of which were given a significant boost by the pandemic, as consumers sought out possible ways to bolster their general health in an effort to strengthen their immune systems.

Carrefour broadens distribution of organic offerings

Even before the onset of COVID-19, demand growth for organic packaged food had been strong, with retail current value sales rising by more than 40% during the forecast period, with baby food, dairy, edible oils, honey and shelf stable meat, seafood, fruit and vegetables accounting for the bulk of retail current value sales. Apart from health and wellness and naturalness, these products also appeal to consumers on the grounds of sustainability.

Local manufacturer uses organic positioning in an effort to bolster the appeal of processed meat

Processed meat, particularly processed red meat, is increasingly perceived as unhealthy by Spanish consumers due to extensive media reporting of studies that have found some of the ingredients of these products to be carcinogenic. Local manufacturer Cárnicos Serrano is trying to ameliorate this negative perception through the use of organic ingredients, launching Bio Chorizo in late 2019.

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