Organic Packaged Food in Spain

PROSPECTS

Bright outlook as organic’s share of packaged food sales rises

Organic packaged food remains underdeveloped in Spain. Nonetheless, the outlook is bright, with retail volume and current value sales expected to continue to enjoy strong growth over the forecast period.

Higher purchasing power encourages demand for higher-priced organic options

As in naturally healthy packaged food, the economic recovery has boosted the demand for organic options in Spain. Higher disposable incomes and growing awareness of nutrition and sustainable food have seen consumers become more willing and able to afford the higher prices of organic packaged food.

Nutrition and indulgence product types see expansion of organic varieties

Organic ranges continue to penetrate packaged food categories in Spain. For example, Mondelez expanded its assortment of organic chocolate confectionery at the end of 2018.

COMPETITIVE LANDSCAPE

Key retailers expand their ranges and shelf space to gain a competitive edge

Modern grocery retailers, led by supermarkets, continues to dominate retail value sales of organic packaged food. These grocery retailers demonstrate their strong commitment to organic packaged food by expanding the assortments and shelf space for branded and private label references.

Manufacturers extend and reformulate their offer to develop the category

Branded manufacturers are also expanding and reformulating their offer of organic products. For example, large processed meat players are extending their product lines and increasing their production capabilities to develop new organic products.

New product developments boost Nestlé’s presence in organic packaged food

Nestlé is an increasingly strong challenger to the leader Storck Ibérica in organic baby food. The company’s retail value share growth owes much to new product development towards the end of the review period, such as Nidina Premium Bio milk formula and a complete organic range of infant feeding products, under the subbrand NaturNes Bio.

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