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Organic packaged food remains underdeveloped in Spain. Nonetheless, the outlook is bright, with retail volume and current value sales expected to continue to enjoy strong growth over the forecast period.
As in naturally healthy packaged food, the economic recovery has boosted the demand for organic options in Spain. Higher disposable incomes and growing awareness of nutrition and sustainable food have seen consumers become more willing and able to afford the higher prices of organic packaged food.
Organic ranges continue to penetrate packaged food categories in Spain. For example, Mondelez expanded its assortment of organic chocolate confectionery at the end of 2018.
Modern grocery retailers, led by supermarkets, continues to dominate retail value sales of organic packaged food. These grocery retailers demonstrate their strong commitment to organic packaged food by expanding the assortments and shelf space for branded and private label references.
Branded manufacturers are also expanding and reformulating their offer of organic products. For example, large processed meat players are extending their product lines and increasing their production capabilities to develop new organic products.
Nestlé is an increasingly strong challenger to the leader Storck Ibérica in organic baby food. The company’s retail value share growth owes much to new product development towards the end of the review period, such as Nidina Premium Bio milk formula and a complete organic range of infant feeding products, under the subbrand NaturNes Bio.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Organic Packaged Food industry in Spain with research from Euromonitor's team of in-country analysts.
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The Organic Packaged Food in Spain market research report includes:
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.