Organic Packaged Food in Switzerland

PROSPECTS

Positive outlook expected for organic food given the demand for clean label products

“Organic” is seen among Swiss consumers as being synonymous with high quality and products that undergo strict quality controls among Swiss consumers. Organic packaged food is therefore expected to continue to benefit from growing consumer demand for natural and healthy products of the highest quality.

Organic products increasing their share of baby food sales

Organic baby food is growing in popularity, with parents moving away from products containing artificial ingredients such as preservatives and synthetic colours and embracing products with all-natural ingredients. Sustainability is also a hot topic, with manufacturers emphasising the sustainable attributes of their products, for example the use of sustainable palm oil by Hero’s Organix brand or the Migros Mibébé line, with the latter’s products all sourced from sustainable agriculture and containing a minimum of 90% of Swiss raw materials from farms certified by Bio Suisse.

Organic soup will continue to see strong growth

Organic soup is expected to continue to record strong value sales growth during the forecast period. Chilled soup in particular is perceived as fresh and thus natural, healthy and convenient, with organic varieties predicted to do well in the forecast period.

COMPETITIVE LANDSCAPE

Coop Genossenschaft continues leading organic packaged food

Domestic retail giants Coop Genossenschaft and Migros Genossenschaftsbund are expected to continue to lead organic packaged food in Switzerland. Coop, which ranks first, is a pioneer in organic products and regularly launching new items.

Focus on regional products to satisfy Swiss consumers’ demands

Local players are expected to continue to focus on organic products that are produced locally and that consumers trust more because of the strict quality controls in Switzerland. Many Swiss consumers are expected to increasingly focus on domestic organic packaged food, not only because of its “bio” credentials, but also because it has less of an impact on the environment as transport occurs only within the country.

No major changes expected in organic food distribution

Supermarkets is expected to remain the major distribution channel, followed by hypermarkets. Discounters steadily gained share over the review period as these players increasingly focused on organic products as part of their premiumisation strategy.

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