In 2020, organic packaged food will post the strongest growth of all health and wellness packaged food categories. During times of uncertainty and health scares, consumers generally turn to organic food, which is considered healthier, contains fewer artificial ingredients, and is of the highest quality.
Organic baby food is growing in popularity, with parents moving away from products containing artificial ingredients such as preservatives and synthetic colours and embracing products with all-natural ingredients. Sustainability is also a hot topic, with manufacturers emphasising the sustainable attributes of their products, for example the use of sustainable palm oil by Hero’s Organix brand or the Migros Mibébé line, with the latter’s products all sourced from sustainable agriculture and containing a minimum of 90% of Swiss raw materials from farms certified by Bio Suisse.
Local players continue to focus on offering organic products that are produced locally. Consumers tend to trust these products due to the strict quality controls in Switzerland and also appreciate the reduced environmental impact of purchasing domestic organic packaged food.
Over the forecast period, organic packaged food is expected to post positive performance, with competition expected to intensify between Migros Genossenschaftsbund, Coop Genossenschaft and the German discounters. Coop’s Naturaplan will remain the leading organic brand over the forecast period but will be increasingly challenged by Migros’ Bio brand.
Over the forecast period, it is expected that there will be a strong category focus on “Swissness” as consumers increasingly favour locally sourced products. Demand for regional Swiss products will likely remain high because these products are considered safer than imported products due to the strict quality controls in packaged food in Switzerland.
Supermarkets is expected to remain the leading distribution channel, followed by hypermarkets for organic packaged food. The channels are well established with a wide range of products, including cheaper private label options, and form part of a weekly shopping habit that will be hard to change for many consumers.
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Understand the latest market trends and future growth opportunities for the Organic Packaged Food industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Organic Packaged Food industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Organic Packaged Food research and analysis database.
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