Organic Packaged Food in Switzerland

PROSPECTS

Further high demand for organic packaged food

Organic food, which has a longstanding tradition in Switzerland, is expected to become more popular since consumers are increasingly dissatisfied with packaged food products that contain artificial additives and preservatives. In addition to the fact that Swiss consumers perceive organic food to be the healthiest choice and of the highest quality, organic packaged food will also continue to benefit from its wide availability across the leading grocery retailers in Switzerland.

Organic soup to remain the best performer

Organic soup is expected to experience the strongest value sales growth during the forecast period due to the chilled and shelf stable organic soups offered. This is especially true in chilled soup, which is perceived as fresh and thus natural, healthy, and convenient, with organic varieties predicted to do well in the forecast period.

Positive outlook expected for organic given the demand for clean label products

Organic packaged food is expected to continue to benefit from growing consumer demand for natural and healthy products of the highest quality. With Swiss consumers expected to continue to perceive organic products as having the highest quality due to strict quality controls, organic packaged food is predicted to see an increase in sales over the forecast period.

COMPETITIVE LANDSCAPE

Coop Genossenschaft to continue leading sales of organic packaged food...

Domestic retail giants Coop Genossenschaft and Migros Genossenschaftsbund eG are expected to continue to lead organic packaged food in Switzerland. Both retailers benefit from a long experience in organic food and an already big and loyal consumer base.

...but competition is expected to intensify

Coop Genossenschaft, the leading private label producer of organic packaged food in Switzerland, was able to benefit from its wide range of organic packaged food products under the brands Coop Naturaplan, Naturafarm and Karma. However, during the review period, Coop’s leadership was threatened by Migros Genossenschaftsbund eG, not only through its brand Migros Bio, but principally because the retailer has been focusing on further developing its organic range by entering into a strategic partnership with the German retailer of organic goods, Alnatura.

Healthier food and organic products to remain strong trends in supermarkets

Over the forecast period, supermarkets are anticipated to continue focusing on offering healthier food options to capitalise on the prevailing trend in health and wellness. More Swiss consumers will be looking for fresh products and organic groceries than ever before.

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