Organic Packaged Food in Taiwan

PROSPECTS

Regulatory barriers and consumer uncertainty restrict the development of organic packaged food

Organic packaged food is growing slowly. It is not easy to produce real organic products in Taiwan due to the soil quality and unconducive local farming practices.

Imported organic products also face restrictions

Unique regulatory barriers also limit organic products imported into Taiwan, such as the requirement that imported organic products must apply to Taiwanese authorities for approval to be labelled as organic even if both have equivalent organic standards. This process often causes lengthy delays and incurs high expenses for those importing organic products.

Organic rice remains the largest category in organic packaged food

Organic rice accounted for the lion’s share of organic packaged food in 2018. Taiwan’s total organic land merely composed 0.

COMPETITIVE LANDSCAPE

Organic packaged food remains highly fragmented

Other than a handful of key players, organic packaged food remained highly fragmented in 2018. This category lacks well-known mainstream brands, as many consumers are sceptical of the organic labels on these products.

Organic players invest in stronger branding and improved packaging

The introduction of stronger branding and better packaging is a recent phenomenon in organic sauces, dressings and condiments. Kim Lan Foods pioneered this in November 2017, distributing its products in selected premium supermarkets due to its small production scale.

Rice producers remain the leading players in organic packaged food

Ying Chuan Food and Union Rice led the organic packaged food category in 2018, with their product lines in organic rice. Both players continued to gain share in 2018, while the category has grown more fragmented with smaller niche players making an entrance.

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