With consumers being more health-conscious and more self-disciplined in their diets, more people are searching out organic products as part of a path towards adopting a healthy diet. Consumers consider organic products to be more natural with no pesticide and chemical contamination, and thus better than regular products.
Parents are increasingly concerned about the nutritional benefits of baby food products. As parents are occupied with work, there are likely to generate greater demand for premium baby foods to make up for their lack of parenting time.
Manufacturers need to invest significant amounts of capital and time to qualify for organic product certification. This covers numerous aspects of the production process, ranging from the preparation of land, additional manpower requirements, to a smaller production scale, which ultimately raises the cost base.
Smaller brands such as Tai Tai, Great Harvest and Green Net are the leading brands in organic packaged food and also hold the majority share in organic rice. Moreover, all have registered consistent growth over the review period.
Thanks to growing interest in organic products, several supermarkets and hypermarkets are also catering to the organic trend. Tops Market and Gourmet Market have set up organic food sections featuring both imported and domestic brands.
Central Food Retail Company is a leading player in supermarkets. It has launched several private label products offering wide-ranging product assortments across quality and price segments to cater to a variety of consumer groups.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Organic Packaged Food industry in Thailand with research from Euromonitor's team of in-country analysts.
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The Organic Packaged Food in Thailand market research report includes:
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