Executive Summary

Apr 2019
PROSPECTS
Healthy growth potential of organic products

With consumers being more health-conscious and more self-disciplined in their diets, more people are searching out organic products as part of a path towards adopting a healthy diet. Consumers consider organic products to be more natural with no pesticide and chemical contamination, and thus better than regular products.

Parents increasingly seek organic baby food

Parents are increasingly concerned about the nutritional benefits of baby food products. As parents are occupied with work, there are likely to generate greater demand for premium baby foods to make up for their lack of parenting time.

Consumer price-sensitivity remains a major obstacle for growth of organic products

Manufacturers need to invest significant amounts of capital and time to qualify for organic product certification. This covers numerous aspects of the production process, ranging from the preparation of land, additional manpower requirements, to a smaller production scale, which ultimately raises the cost base.

COMPETITIVE LANDSCAPE
Both major and niche brands compete for share

Smaller brands such as Tai Tai, Great Harvest and Green Net are the leading brands in organic packaged food and also hold the majority share in organic rice. Moreover, all have registered consistent growth over the review period.

Health food shops and online retailing introduce more independent niche brands

Thanks to growing interest in organic products, several supermarkets and hypermarkets are also catering to the organic trend. Tops Market and Gourmet Market have set up organic food sections featuring both imported and domestic brands.

My Choice provides affordable organic products

Central Food Retail Company is a leading player in supermarkets. It has launched several private label products offering wide-ranging product assortments across quality and price segments to cater to a variety of consumer groups.

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Organic Packaged Food in Thailand

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Overview: Discover the latest market trends and uncover sources of future market growth for the Organic Packaged Food industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Organic Packaged Food in Thailand market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

Organic Packaged Food in Thailand - Category analysis

HEADLINES

PROSPECTS

Healthy growth potential of organic products
Parents increasingly seek organic baby food
Consumer price-sensitivity remains a major obstacle for growth of organic products

COMPETITIVE LANDSCAPE

Both major and niche brands compete for share
Health food shops and online retailing introduce more independent niche brands
My Choice provides affordable organic products

CATEGORY DATA

Table 1 Sales of Organic Packaged Food by Category: Value 2013-2018
Table 2 Sales of Organic Packaged Food by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Organic Packaged Food: % Value 2014-2018
Table 4 LBN Brand Shares of Organic Packaged Food: % Value 2015-2018
Table 5 Distribution of Organic Packaged Food by Format: % Value 2013-2018
Table 6 Forecast Sales of Organic Packaged Food by Category: Value 2018-2023
Table 7 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2018-2023

Health and Wellness in Thailand - Industry Overview

EXECUTIVE SUMMARY

Ongoing growth for health and wellness in 2018
Online connectivity and marketing campaigns raise awareness of nutrition
Value shares of domestic and international players are comparable
Modern grocery retailers remain and important channel for health and wellness
Health and wellness set to experience further growth

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2013-2018
Table 9 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 10 Sales of Health and Wellness by Category: Value 2013-2018
Table 11 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 14 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 15 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 16 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 18 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 20 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources