Organic Packaged Food in the United Arab Emirates

2020 IMPACT

Organic packaged food mirrors standard packaged food in many respects

Organic packaged food is in many ways the most mature and developed category of health and wellness packaged food in the United Arab Emirates. This is reflected in the close correlation that exists between trends in organic packaged food and trends in regular packaged food.

Rising at-home consumption boosts demand across organic packaged food

As mentioned above, growth rates in organic packaged food were boosted during 2020 by the shift in consumption from the on-trade to the off-trade. In addition to the quarantine lockdown that was enforced in various different emirates for several weeks during the early stages of the COVID-19 pandemic, many consumers felt reluctant to socialise outside of the home throughout the year due to the perceived high risk of catching or spreading the COVID-19 virus.

Organic baby food remains a major category of organic packaged food

2020 saw organic baby food remain one of the most important categories of organic food in the United Arab Emirates. Parents are generally very interested in ensuring the optimum nutrition for their babies and young children and organic baby food is now seen as a good option due to the reduced likelihood that these products will contain harmful chemicals and residues.

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