Organic packaged food is in many ways the most mature and developed category of health and wellness packaged food in the United Arab Emirates. This is reflected in the close correlation that exists between trends in organic packaged food and trends in regular packaged food.
As mentioned above, growth rates in organic packaged food were boosted during 2020 by the shift in consumption from the on-trade to the off-trade. In addition to the quarantine lockdown that was enforced in various different emirates for several weeks during the early stages of the COVID-19 pandemic, many consumers felt reluctant to socialise outside of the home throughout the year due to the perceived high risk of catching or spreading the COVID-19 virus.
2020 saw organic baby food remain one of the most important categories of organic food in the United Arab Emirates. Parents are generally very interested in ensuring the optimum nutrition for their babies and young children and organic baby food is now seen as a good option due to the reduced likelihood that these products will contain harmful chemicals and residues.
The forecast period is expected to see sales organic packaged food record steady positive growth. The category experienced some pressure on demand during 2020 as the higher prices charged for organic food generally placed the entire category at a disadvantage due to the adverse economic environment that unfolded over the course of 2020 due to the COVID-19 pandemic.
Organic olive oil is expected to continue registering strong positive sales growth over the forecast period. Organic olive oil is a good example of a product that is able to benefit from multiple health and wellness characteristics as olive oil is a naturally healthy product.
Private label gained a stronger foothold in organic packaged food over the review period and it is expected that the forecast period will see further growth in sales of these products in the United Arab Emirates. The positive growth recorded in sales of private label organic packaged food during the review period can be attributed mainly to the success of the Carrefour Bio range, which has successfully appealed to consumers via a combination of high-quality and affordable prices.
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Understand the latest market trends and future growth opportunities for the Organic Packaged Food industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Organic Packaged Food research and analysis database.
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