The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreMar 2020
US$990Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
At the end of the review period, organic prepared baby food remained one of the largest categories of organic packaged food. For many years, the category’s key players have been investing heavily in the development of the category via innovation and new product launches, widening the range of products available.
In the United Arab Emirates, all organic products are positioned as premium products, carrying considerably higher prices than standard alternatives in most categories. While this has benefited the category by boosting value sales and value growth, it is also narrow the consumer base somewhat as many people object to paying higher prices for limited perceived benefits.
Towards the end of the review period, demand for health and wellness packaged food shifted towards organic categories as consumers who have long held an interest in better nutrition come to understand the inherent benefits of organic products. One illustrative example is pasta, where initial health and wellness trends saw a shift towards better for you products such as whole wheat pasta.
Al Safi Danone remained the leading player in organic packaged food at the end of the review period, dominating sales via its ownership of Activia and Actimel, the two leading brands in the category. The company and its much long-standing presence in the country and its wide distribution, which ensures high visibility for Activia and Actimel in the chiller cabinets of supermarkets and hypermarkets throughout the country.
Although sales of organic frozen meat, seafood, fruit and vegetables remained marginal in the United Arab Emirates at the end of the review period, the category holds strong growth potential and this has not gone unnoticed by many of the leading players in frozen processed food. Among companies seeking to take advantage of the rising interest in organic food is Federal Foods, which has established strong connections between the image for high quality that organic products hold and the convenience that frozen fruit and frozen processed vegetables represent with the Middle East-wide launch of a range of frozen fruit and frozen processed vegetables under its Emborg brand.
The fact that organic packaged food in the United Arab Emirates remains a highly underdeveloped category means that there remain strong opportunities for new companies and brands to enter the category. In addition, there remain strong opportunities for incumbent players to launch new products.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview: Discover the latest market trends and uncover sources of future market growth for the Organic Packaged Food industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
The Organic Packaged Food in United Arab Emirates market research report includes:
Why buy this report?
This industry report originates from Passport, our Passport market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.