Organic certifications on packaged food products serve as a seal of quality to many consumers. For those that are focused on improving or maintaining their diet and health, organic foods are often viewed as a more favourable alternative to conventional products.
With many areas of the US economy shut down in 2020, many Americans are struggling financially. An economic recession generally leads to consumers being more frugal with their spending.
While health and wellbeing have been amongst the biggest concerns for consumers in 2020, sustainability and environmentalism are still important considerations for Americans when thinking about their daily habits and the products they purchase. Many US consumers want to live greener lives, and COVID-19 has not changed that.
Many consumers who purchase organic products do so because they believe they are healthier and higher-quality than conventional products. The organic seal on a product label serves as a mark of quality to many shoppers.
With many consumers looking to reduce their potential exposure to COVID-19 in 2020, e-commerce has grown considerably within grocery retailing. Not only have occasional online grocery shoppers begun using this channel more due to COVID-19, but 2020 has also seen many first-time online grocery shoppers.
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Understand the latest market trends and future growth opportunities for the Organic Packaged Food industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Organic Packaged Food research and analysis database.
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