Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Organic Packaged Food in

Organic Packaged Food in the US

25 pages, Jun 2018

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Organic milk sees saturation, leading to uncertainty

As organic food and drinks surged in popularity in recent years, with consumers increasingly purchasing products perceived to be fresher and more natural, food manufacturers migrated towards greater organic production, to meet consumer demand and generate higher profits. For years, this strategy paid dividends; this was especially true in organic milk, which experienced dependable growth thanks to organic products.

Organic continues to be a driver of growth within struggling categories

Amidst rapidly shifting consumer food preferences, many traditionally profitable packaged food manufacturers have faced severe struggles, as the categories in which they operate become less aligned with current consumer preferences. For instance, sales in categories such as breakfast cereals and soup have declined significantly and consistently for years, with players now battling for fewer growth opportunities and to maintain margins.

Organic bread charts a path for the future

Organic bread has managed to achieve a level of success, innovation and excitement unheard of in the bread aisle. Sales of bread struggled in the current era of prioritising fresh and natural products and on-the-go lifestyles.

COMPETITIVE LANDSCAPE

The giants continue to look to organic for growth

Organic is increasingly being looked to as a reliable avenue for sales growth in all categories, even those which are not struggling. As organic products become more mainstream and affordable, packaged food giants are recognising that such products need to become a core pillar of their strategy for growth to be sustainable, as consumers continue to migrate towards purchasing organic.

Nut milk producers seek to erode the prospects for organic milk

Already chipping away at the previously strong demand for organic milk, manufacturers of nut-based milk alternatives sought to exert even greater pressure on organic milk and further boost their own sales in 2017. As many of the consumers migrating to nut milks were previous purchasers of organic milk, in 2017 some nut milk producers sought organic certification for their products, in the hope that this might resonate even more strongly with consumers.

No limits to the reach of organic, with the launch of Lunchables Organic

During the organic revolution, sales were dominated by fresh staple items. Fruits and vegetables, fresh meats and grain-based items comprised a significant share of organic products, which resonated well with consumers and produced strong sales.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Organic Packaged Food Sample Report Organic Packaged Food Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview: Discover the latest market trends and uncover sources of future market growth for the Organic Packaged Food industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Organic Packaged Food in USA market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

Want to find out more about this report?

Request more information

Organic Packaged Food in the US - Category analysis

HEADLINES

PROSPECTS

Organic milk sees saturation, leading to uncertainty

Organic continues to be a driver of growth within struggling categories

Organic bread charts a path for the future

COMPETITIVE LANDSCAPE

The giants continue to look to organic for growth

Nut milk producers seek to erode the prospects for organic milk

No limits to the reach of organic, with the launch of Lunchables Organic

CATEGORY DATA

Table 1 Sales of Organic Packaged Food by Category: Value 2012-2017
Table 2 Sales of Organic Packaged Food by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Organic Packaged Food: % Value 2013-2017
Table 4 LBN Brand Shares of Organic Packaged Food: % Value 2014-2017
Table 5 Distribution of Organic Packaged Food by Format: % Value 2012-2017
Table 6 Forecast Sales of Organic Packaged Food by Category: Value 2017-2022
Table 7 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2017-2022

Health and Wellness in the US - Industry Overview

EXECUTIVE SUMMARY

Health-conscious consumers avoid sugar and seek out new ingredients

Reformulating for a cleaner tomorrow

Aggressive mergers materialise as the path to growth in the increasingly competitive health and wellness environment

Farmers’ markets reach to keep up with the digital age

Clean label trends to drive forecast growth

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2012-2017
Table 9 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 10 Sales of Health and Wellness by Category: Value 2012-2017
Table 11 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 14 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 15 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 16 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 18 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 20 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022

Megatrends

Country Report

Organic Packaged Food in the US

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Organic milk sees saturation, leading to uncertainty

Organic continues to be a driver of growth within struggling categories

Organic bread charts a path for the future

COMPETITIVE LANDSCAPE

The giants continue to look to organic for growth

Nut milk producers seek to erode the prospects for organic milk

No limits to the reach of organic, with the launch of Lunchables Organic

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Organic Packaged Food in the US - Category analysis

HEADLINES

PROSPECTS

Organic milk sees saturation, leading to uncertainty

Organic continues to be a driver of growth within struggling categories

Organic bread charts a path for the future

COMPETITIVE LANDSCAPE

The giants continue to look to organic for growth

Nut milk producers seek to erode the prospects for organic milk

No limits to the reach of organic, with the launch of Lunchables Organic

CATEGORY DATA

Health and Wellness in the US - Industry Overview

EXECUTIVE SUMMARY

Health-conscious consumers avoid sugar and seek out new ingredients

Reformulating for a cleaner tomorrow

Aggressive mergers materialise as the path to growth in the increasingly competitive health and wellness environment

Farmers’ markets reach to keep up with the digital age

Clean label trends to drive forecast growth

MARKET DATA

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports