Organic Packaged Food in the US

PROSPECTS

Increases in premiumisation for organic chocolate confectionery

Organic chocolate products differ from many conventional chocolate products in that they are often not viewed as indulgence items. The notion that chocolate provides a variety of health benefits is becoming more mainstream, and many of the consumers turning to chocolate for this reason are opting for the more premium and organic products.

Organic honey shows strong growth and heavily outshines conventional varieties

Similar to the changing dynamic within organic chocolate, organic honey continues to evolve in terms of consumer attitudes, new product offerings, and premiumisation. Honey is no longer viewed as a commodity - consumers are now presented with an array of options even including local honey.

Still underdeveloped, organic milk formula one of most promising segments

Among organic packaged food categories, the organic milk formula segment stands as one of the most promising for future expansion. Relative to other organic packaged food products, sales of organic milk formula are still somewhat small, leaving plenty of room for growth even after strong double-digit growth in many recent years.

COMPETITIVE LANDSCAPE

Private label gains share of organic olive oil

Private label brands have made considerable progress within the packaged food industry in recent years. As consumers have become more receptive to these brands, they are realising that private label products can often be of similar quality to branded products.

Organic certifications help brands to drive sales within savoury snacks

Despite rising diet trends and increasingly health-conscious consumers in the US, savoury snacks have continued to grow in sales for many years in a row. The health trends that are often talked about in the packaged food world are only followed by a subset of the population.

As ready meals grow, organic certification provides even greater opportunity

Ready meals has been a very strong recent performer within the US packaged food industry. Long associated with heavy processing and reliance on the use of preservatives, many manufacturers of ready meals have contributed to the achievement of a turnaround for the segment, revamping product ingredient lists and launching entirely new lines to appeal to increasingly health-conscious consumers prioritising foods perceived as natural.

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