Organic Packaged Food in Turkey

2020 IMPACT

Parents increasingly demand organic food for their babies, especially amidst the pandemic

Organic milk formula has continued to show dynamism in 2020 despite the pandemic. Parents have become especially interested in organic products for their babies, particularly in wake of the ongoing health crisis.

Organic milk and yoghurt becomes increasingly available via e-commerce

Organic dairy product areas such as organic milk and yoghurt have continued to perform well in 2020, however growth has slowed slightly as a result of the pandemic. Nonetheless, these product areas have been benefiting from increased availability via e-commerce.

Supermarkets extend their range of lower-price organic olive oil brands

In 2020, growth of organic olive oil has slowed slightly, nonetheless, the product area will continue to perform dynamically overall. As a consequence of the pandemic, the health and wellness trend has been gaining traction which has led more consumers to adapt their diets to become healthier.

RECOVERY AND OPPORTUNITIES

Supermarkets increase its value share both on- and offline

Over the forecast period, organic dairy products is expected to become increasingly available from supermarkets. During the pandemic, supermarkets increased its sales via e-commerce as many consumers wanted to reduce their contact with the virus.

More organic offerings expected to be introduce over the forecast period

Over the forecast period, organic baby food is expected to continue showing dynamic growth, likely as the COVID-19 pandemic has increased consumers’ awareness surrounding overall health. Although prepared products are expensive, and many parents prefer to prepare their own organic food at home, organic baby food is expected to attract more entrants over the forecast period, due to the parents’ concern.

Consumers become increasingly mindful of the food they eat

Some of the factors encouraging growth over the forecast period will have little to do with the consequences of the pandemic. For example, there are many media outlets, ranging from mass media to specialist blogs, that talk about nutrition and the possible harm of genetically modified food.