Organic milk formula has continued to show dynamism in 2020 despite the pandemic. Parents have become especially interested in organic products for their babies, particularly in wake of the ongoing health crisis.
Organic dairy product areas such as organic milk and yoghurt have continued to perform well in 2020, however growth has slowed slightly as a result of the pandemic. Nonetheless, these product areas have been benefiting from increased availability via e-commerce.
In 2020, growth of organic olive oil has slowed slightly, nonetheless, the product area will continue to perform dynamically overall. As a consequence of the pandemic, the health and wellness trend has been gaining traction which has led more consumers to adapt their diets to become healthier.
Over the forecast period, organic dairy products is expected to become increasingly available from supermarkets. During the pandemic, supermarkets increased its sales via e-commerce as many consumers wanted to reduce their contact with the virus.
Over the forecast period, organic baby food is expected to continue showing dynamic growth, likely as the COVID-19 pandemic has increased consumers’ awareness surrounding overall health. Although prepared products are expensive, and many parents prefer to prepare their own organic food at home, organic baby food is expected to attract more entrants over the forecast period, due to the parents’ concern.
Some of the factors encouraging growth over the forecast period will have little to do with the consequences of the pandemic. For example, there are many media outlets, ranging from mass media to specialist blogs, that talk about nutrition and the possible harm of genetically modified food.
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Understand the latest market trends and future growth opportunities for the Organic Packaged Food industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Organic Packaged Food research and analysis database.
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