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Organic Packaged Food in
Turkey

Country Report

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Executive Summary

Apr 2019
PROSPECTS
Concern about potential harm of genetically modified food increases sales

There are many media outlets ranging from mass media to specialist blogs about nutrition that talk about the possible harm of genetically modified food. Not only the food produced but, for animal products, also the food that the animals are fed could be genetically modified.

Increasing availability of organic alternatives is boosting sales

Chained grocery channels like Carrefour and Migros are dedicating larger shelves for organic food such as eggs, dairy products, animal products, cereals, grains, spreads, honey and nuts, and the availability of these products is increasing. Higher competition is expected between organic products and the mass brands that have realised that the organic trend is boosting sales.

Parents are concerned about the potential harm of non-organic food for baby health

Parents are becoming more concerned about the unhealthy content in the food they buy and the potentially harmful effects that pesticides, additives, and genetically modified foods can have on their babies’ health and growth. Many baby food companies are benefiting from this trend by launching organic baby food.

COMPETITIVE LANDSCAPE
Pinar Organic Milk brand continues to lead

Pinar organic milk from Pinar Süt Mamülleri (Yasar Holding) is the first organic milk launched by a mass brand. The company enjoyed increased demand in 2018, especially from parents looking to improve their children’s diets, and the company’s wide distribution network has allowed the brand to spread to the smallest outlets possible.

City Farm faces higher competition in offline channels

City Farm, as one of the oldest and most well established organic brands, used to reach its consumers via its online sales website. However, in the last couple of years the company has enjoyed its wider distribution to offline channels via chained supermarkets.

Hipp baby food enjoys increasing demand for healthier baby diets

Parents are becoming very sensitive to the diet of their babies. Many parents do not give any processed food to their babies, and many more are ready to pay more if the food is organic.

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Organic Packaged Food in Turkey

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Overview: Discover the latest market trends and uncover sources of future market growth for the Organic Packaged Food industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Organic Packaged Food in Turkey market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

Organic Packaged Food in Turkey - Category analysis

HEADLINES

PROSPECTS

Concern about potential harm of genetically modified food increases sales
Increasing availability of organic alternatives is boosting sales
Parents are concerned about the potential harm of non-organic food for baby health

COMPETITIVE LANDSCAPE

Pinar Organic Milk brand continues to lead
City Farm faces higher competition in offline channels
Hipp baby food enjoys increasing demand for healthier baby diets

CATEGORY DATA

Table 1 Sales of Organic Packaged Food by Category: Value 2013-2018
Table 2 Sales of Organic Packaged Food by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Organic Packaged Food: % Value 2014-2018
Table 4 LBN Brand Shares of Organic Packaged Food: % Value 2015-2018
Table 5 Distribution of Organic Packaged Food by Format: % Value 2013-2018
Table 6 Forecast Sales of Organic Packaged Food by Category: Value 2018-2023
Table 7 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2018-2023

Health and Wellness in Turkey - Industry Overview

EXECUTIVE SUMMARY

Health and wellness in Turkey registers double-digit growth in 2018
Consumer demand for healthy, additive-free and natural products is on the rise
H&W competitive environment is highly fragmented
Independent small grocers lose share to supermarkets
H&W is expected to demonstrate a positive constant value growth over the forecast period

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2013-2018
Table 9 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 10 Sales of Health and Wellness by Category: Value 2013-2018
Table 11 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 14 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 15 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 16 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 18 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 20 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources