In Ukraine, it is common to regard organic packaged food as a category of inherently premium products. This is linked to the higher prices charged organic packaged food, in comparison with standard equivalents, as well as the efforts of category players to present their brands and products with a premium image to justify higher price tags.
One of the categories of packaged food in Ukraine with very strong potential for growth in demand for organic products is processed red meat and this is largely due to widespread consumer concern over the increasing use of industrial agricultural methods in Ukraine’s meat production industry and the potential that the situation presents for chemical residues to make their way into the diets of consumers. Whether or not fears over trace chemical contamination are well-founded, it is clear that there are now major opportunities for the suppliers of organic red meat to generate higher sales, with these products becoming increasingly visible on retail shelves.
One of the most important trends in organic packaged food in Ukraine recent years has been the huge increase seen in demand for organic baby food. The basis of this trend is that many parents of babies, infants and young children are increasingly aware of the importance of offering their offspring the ultimate in nutrition to maximise their physical and cognitive development and this means that they are increasingly prepared to pay more for products that will ensure better nutrition for their babies.
Rising consumer concerns over the use of artificial ingredients in the manufacture of packaged food and the use of antibiotics and animal husbandry are likely to underpin a strong performance for organic packaged food in Ukraine over the forecast period. In particular, concerns over artificial ingredients centre on baby food, the category in which parents are usually prepared to pay higher amounts for products that are perceived as natural as possible, not least due to concerns that potentially harmful additives can have a negative impact on the physical and cognitive development of their babies and young children.
One of the most important factors that is expected to support the development of organic packaged food in Ukraine during the forecast period is the forthcoming introduction of a comprehensive national certification programme for all organic products. The legislation underpinning this national certification system was signed into law during 2021 and the legislation defines which products can be labelled as “organic”, as well as setting out a set of regulations relating to the labelling and marketing of such products.
One of the main factors that has so far held back the development of organic packaged food in Ukraine is that there are only a few local players offering organic packaged food in the country. With the prices charged for imported organic products considered very high by average-income Ukrainians, the result of the low exchange value of the hryvnia against benchmark global currencies, the lack of viable local players in the category means that there is little in the way of price competition.
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Organic Packaged Food
Certified organic products are those which have been produced, stored, processed, handled and marketed in accordance with precise technical specifications (standards) and certified as "organic" by a certification body such as the Soil Association in the UK, the European Union or the US Department of Agriculture. It is important to note that an organic label applies to the production process, ensuring that the product has been produced and processed in an ecologically sound manner. The organic label is therefore a production process claim as opposed to a product quality claim. Note: For organic products to be included, the organic aspect needs to form a significant part of the overall positioning/marketing of the product, including the organic certification label in the packaging. For product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Packaged Food, Hot Drinks, Soft Drinks.See All of Our Definitions
This report originates from Passport, our Organic Packaged Food research and analysis database.
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