Executive Summary

Apr 2019
PROSPECTS
Organic products expected to become more widely available via traditional channels

Organic packaged food remained the smallest of the main health and wellness packaged food categories in Ukraine in value terms in 2018. While there were approximately 375 officially certified organic food producers active in the country, most of their output was exported or sold in unpackaged/bulk format.

Organic milk formula retains potential for expansion

Organic milk formula remained a relatively small category in Ukraine in 2018. It was dominated by Hipp, with other brands such as Holle and Similac Organic accounting for a very small share of current value sales.

Outlook for organic confectionery remains poor

Organic confectionery is still at a nascent stage of development in Ukraine, and remained by far the smallest health and wellness confectionery category in the country in value terms in 2018. Such products are mainly available in big cities, where they are sold by modern grocery retailers, specialist health food stroes and online retailers.

COMPETITIVE LANDSCAPE
Local companies Etnoprodukt and Organic Milk gain ground in 2018

Etnoprodukt TOV and Organic Milk TOV were the most dynamic performers within organic packaged food in terms of overall current value sales growth in 2018. These two companies are among the best known organic producers in Ukraine, and were the first players to successfully distribute organic products via mainstream grocery retailers channels such as supermarkets and hypermarkets.

Auchan is the only retailer to offer private label organic products

Auchan was the only grocery retailer in Ukraine to offer private label organic packaged food products in 2018. The company’s Bio Auchan range covers several categories, including organic confectionery, sweet biscuits and sauces, dressings and condiments.

HiPP consolidates its lead in organic baby food

HiPP Ukraine TOV was the dominant player in organic baby food in 2018, with Vedara Trade TOV, distributor of the Humana brand, finishing a distant second. Vedara’s value share in this category declined dramatically towards the end of the review period as a competitive pricing strategy and the expansion of its portfolio enabled HiPP to consolidate its lead.

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Organic Packaged Food in Ukraine

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Overview: Discover the latest market trends and uncover sources of future market growth for the Organic Packaged Food industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Organic Packaged Food in Ukraine market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

Organic Packaged Food in Ukraine - Category analysis

HEADLINES

PROSPECTS

Organic products expected to become more widely available via traditional channels
Organic milk formula retains potential for expansion
Outlook for organic confectionery remains poor

COMPETITIVE LANDSCAPE

Local companies Etnoprodukt and Organic Milk gain ground in 2018
Auchan is the only retailer to offer private label organic products
HiPP consolidates its lead in organic baby food

CATEGORY DATA

Table 1 Sales of Organic Packaged Food by Category: Value 2013-2018
Table 2 Sales of Organic Packaged Food by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Organic Packaged Food: % Value 2014-2018
Table 4 LBN Brand Shares of Organic Packaged Food: % Value 2015-2018
Table 5 Distribution of Organic Packaged Food by Format: % Value 2013-2018
Table 6 Forecast Sales of Organic Packaged Food by Category: Value 2018-2023
Table 7 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2018-2023

Health and Wellness in Ukraine - Industry Overview

EXECUTIVE SUMMARY

Health and wellness current value sales continue to grow strongly
Influence of on-the-go consumption trend increasingly evident in 2018
International players continue to lead many categories
Modern grocery retailers expand their health and wellness assortments

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2013-2018
Table 9 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 10 Sales of Health and Wellness by Category: Value 2013-2018
Table 11 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 14 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 15 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 16 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 18 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 20 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources