Organic Packaged Food in Ukraine

2020 IMPACT

Dairy producer Organic Milk expands into organic cheese category

Organic packaged food experienced a marked slowdown in total volume sales growth in 2020, as comparatively high prices meant such products were disproportionately affected as consumers tightened spending in response to the economic shock of COVID-19. Nonetheless, companies continued to introduce new organic products during the year despite the challenging trading environment.

Store-based and online distribution of organic products continues to improve

Despite the difficult trading conditions created by the COVID-19 pandemic, organic packaged food products became more widely available in Ukraine in 2020, and benefited from increased visibility on the shelves of major modern grocery retailers chains like Silpo, Billa, Metro and Velyka Kyshenya. Overall distribution was further strengthened by growth in the number of specialist e-commerce operators offering organic goods.

More international brands enter organic chocolate confectionery

While organic chocolate confectionery remains a negligible category in Ukraine, in line with the wider trend towards rising health awareness it has attracted greater attention from consumers in recent years. During the latter part of the review period, consumer interest was also strengthened by the entry of a number of international brands, including Cachet, Belgian and Kaoka.

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