Organic Packaged Food in Ukraine

PROSPECTS

Organic products expected to become more widely available via traditional channels

Organic packaged food remained the smallest of the main health and wellness packaged food categories in Ukraine in value terms in 2018. While there were approximately 375 officially certified organic food producers active in the country, most of their output was exported or sold in unpackaged/bulk format.

Organic milk formula retains potential for expansion

Organic milk formula remained a relatively small category in Ukraine in 2018. It was dominated by Hipp, with other brands such as Holle and Similac Organic accounting for a very small share of current value sales.

Outlook for organic confectionery remains poor

Organic confectionery is still at a nascent stage of development in Ukraine, and remained by far the smallest health and wellness confectionery category in the country in value terms in 2018. Such products are mainly available in big cities, where they are sold by modern grocery retailers, specialist health food stroes and online retailers.

COMPETITIVE LANDSCAPE

Local companies Etnoprodukt and Organic Milk gain ground in 2018

Etnoprodukt TOV and Organic Milk TOV were the most dynamic performers within organic packaged food in terms of overall current value sales growth in 2018. These two companies are among the best known organic producers in Ukraine, and were the first players to successfully distribute organic products via mainstream grocery retailers channels such as supermarkets and hypermarkets.

Auchan is the only retailer to offer private label organic products

Auchan was the only grocery retailer in Ukraine to offer private label organic packaged food products in 2018. The company’s Bio Auchan range covers several categories, including organic confectionery, sweet biscuits and sauces, dressings and condiments.

HiPP consolidates its lead in organic baby food

HiPP Ukraine TOV was the dominant player in organic baby food in 2018, with Vedara Trade TOV, distributor of the Humana brand, finishing a distant second. Vedara’s value share in this category declined dramatically towards the end of the review period as a competitive pricing strategy and the expansion of its portfolio enabled HiPP to consolidate its lead.

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