Oriflame Cosmetics SA, the Swedish producer and direct seller of beauty products, has seen its sales heavily impacted by falling values in Russia, its largest single market. This has pushed the company to develop new international markets, and it has grown sales at high speed in markets including China and India. Market entry into Brazil and the US may be the next moves. At the same time, the company is developing a stronger skin care offer, with a more clinical position.
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Euromonitor International's report on Oriflame Cosmetics SA delivers a detailed strategic analysis of the company's business, examining its performance in the Beauty and Personal Care market and the global economy. Company and market share data provide a detailed look at the financial position of Oriflame Cosmetics SA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Oriflame Cosmetics SA.
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