Orkla Group in Packaged Food

Company Profile

About This Report

Mar 2019

Focused on Scandinavia, the Baltic and Central Europe, Orkla Group is one of the strongest packaged food players in these regions, with a large basket of leading local brands. Its growing presence in India, as well as cross-country launches, acquisitions and investments in sustainability and wellness products, place the company in a good position to capitalise on momentum in fast-growing markets, and increased consumer sophistication in mature ones.

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Orkla Group in Packaged Food

Euromonitor International's report on Orkla Group delivers a detailed strategic analysis of the company's business, examining its performance in the Packaged food market and the global economy.

Company and market share data provide a detailed look at the financial position of Orkla Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Orkla Group.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Orkla Group provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Packaged food research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Scope of the Report

Scope

Introduction

Executive Summary

State of Play

Companies at a glance
Global footprint
Company overview
Orkla’s delivers on its promise of more healthy options
Market momentum and acquisitions drive Orkla sales growth

Exposure to Future Growth

Norway and India drive future growth

Competitive Positioning

Winning in Western Europe, lagging in the East
Unilever, the global rival after repeated Orkla acquisitions
A Scandinavian footprint
Orkla, a deeply regional player, with India the only global bet
Orkla brands: not one to rule them all

Cooking Ingredients and Meals

India, a wise bet in cooking ingredients and meals
Ready meals set for a stronger Orkla presence

Snacks

Scandinavia delivers the bulk of snacks sales
New prospects with brand extensions and cross-border launches

Staples

Growing role for staples after wave of acquisitions
Bleak prospects for dominant categories

Key Findings

Executive Summary

Appendix

Projected Company Sales: FAQs (1)
Projected Company Sales: FAQs (2)