OSI Restaurant Partners Inc in Consumer Foodservice

Company Profile

About This Report

Jul 2009

Operating eight full-service restaurant brands, OSI Restaurant Partners Inc is most known for its casual dining Outback Steakhouse brand, the largest chain of the group with a global presence. Following several years of strong performance, OSI Restaurant Partners struggled in 2008, in light of the economic slowdown. The company faces a number of challenges and now hopes that a stronger focus on its core brands and lower price points for Outback Steakhouse will help improve the company’s future p

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OSI Restaurant Partners Inc in Consumer Foodservice

Euromonitor International's report on OSI Restaurant Partners Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Foodservice by Location market and the global economy.

Company and market share data provide a detailed look at the financial position of OSI Restaurant Partners Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of OSI Restaurant Partners Inc.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of OSI Restaurant Partners Inc provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Consumer Foodservice by Location research team, a dedicated group of analysts that knows the industry inside and out.

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Strategic Evaluation

Key Company Facts
SWOT – OSI Restaurant Partners LLC
Key Strategic Objectives and Challenges
Operational and Franchise Structure
Technology Offers Savings, Opportunities
Challenges Lie Ahead for OSI

Competitive Positioning

OSI Growth Slows
OSI’s Market Share Threatened
Segment Fragmentation
Casual Dining Price Wars

Market Assessment

Global Forecast for Casual Dining by Region
Global Full-Service Restaurant Prospects Stumble
Consumers Chase Value
Opportunities in Non-Traditional Outlet Locations

Geographic Opportunities

Outback’s International Presence
Asian Growth Profile

Brand Strategy

OSI Brand Strategy
Core Brand, Outback, Focuses on Updating its Image
Other Brands Offer a Themed Dining Experience


Glimmers of Hope for OSI