Chilled snacks will see the most dynamic value growth in 2021 overall. The main reason for this is because consumers see chilled snacks as a healthy snacking option for both adults and children.
In 2021, traditional, mature and less healthy products, such as cream and plain condensed milk, are expected to continue seeing slowed growth. Increasingly health-aware consumers will have a wide assortment of more modern, healthier other dairy products from which to choose.
Savushkin Produkt will continue to lead other dairy in current retail value terms in 2021. Local manufacturers are expected to maintain their strong presence in nearly all product areas within other dairy, with the majority of current retail value share accounted for by local producers.
Other dairy is expected to post strong current retail value growth during the forecast period, due to the wide product variety and the positive consumer perception of these products. Nonetheless, economic downturn will have a large impact on the product area in terms of purchasing patterns.
Over the forecast period, chilled snacks will likely remain one of the strongest product areas. The main reason for this is because chilled snacks are seen as healthy, tasty options for both adults and children.
Into the forecast period, other dairy is likely to face intense competition from other rapidly growing and promoted products, such as drinking yoghurt. Due to its rapid growth and new product development, drinking yoghurt is occupying growing shelf space at the expense of other dairy products.
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Understand the latest market trends and future growth opportunities for the Other Dairy industry in Belarus with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Other Dairy research and analysis database.
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