Other Dairy in Bosnia-Herzegovina

PROSPECTS

Cream dominates other dairy

Cream is the dominant variety in other dairy to the point that the reported numbers and growth are represented almost entirely by cream. Hence, the weak performance of other dairy at the end of the review period actually represents weakness in cream sales.

Chilled snacks receive strong advertising support

Chilled snacks recorded the strongest retail value growth in other dairy in 2018 and over the entire review period. Chilled snacks have penetrated modern grocery retailers which opened up opportunities for the format by introducing refrigerated self-service shelf space.

Dairy desserts lack convenience

Unlike chilled snacks, dairy desserts are positioned to target a wider consumer audience, including children and adults, typically packed in plastic jars or cups, with the main shortcoming being that these products typically need to be consumed with a spoon, while the spoon is not included in the pack itself. This is why on-the-go consumers often skip this option for a quick convenient dessert, which is actually the audience that this format was originally developed for.

COMPETITIVE LANDSCAPE

Focus on shelf space

As in yoghurt and sour milk drinks and much of the traditional dairy formats, the same players claim top spots in other dairy albeit in a different order: Meggle, Danube Foods and Dukat, all competing closely. These players have the largest production facilities in Bosnia-Herzegovina, which gives them significant negotiating power within their value chain.

Independent player performs well with a traditional product

Mljekara Padeni is an independent manufacturer which excelled across dairy, including other dairy, at the end of the review period in Bosnia-Herzegovina. It recorded a strong increase in its value share in 2018.

International players dominate dairy desserts and chilled snacks

Outside of cream, Zott is the leader, offering several brands, with the most recognisable Monte. Monte was originally positioned as a children’s dairy dessert, although during the review period the brand range diversified and even expanded to chilled snacks, an area previously exclusive to Ferrero Group.

Files are delivered directly into your account within a few minutes of purchase.