In 2018, other dairy continued to outperform most of its competitors within dairy in terms of retail current value growth. Its performance is mostly a result of the frequent new launches resulting from the significant innovation efforts made by key players and manufacturers of other dairy products.
The versatile use of cream as both a meal and cooking ingredient contributes to its significant and robust volume and value sales within other dairy. Cream in Macedonia is very affordable due to its low unit prices; as such, it is very popular both as an individual other dairy product which can be consumed alone or, in most cases, used as a cooking ingredient, especially when cooking meats and vegetables in white, dairy-based sauces.
Frequent new launches based on innovation in terms of ingredients, flavours, combinations, design and packaging have a positive impact on other dairy in Macedonia. Chilled dairy desserts and chilled snacks are among the most dynamic.
In 2018, German-based company Zott GmbH & Co KG led other dairy with a moderately growing value share thanks to the solid performance and strength of its brand portfolio. Zott GmbH & Co KG owns the top-selling brand within other dairy, Monte Snack.
In 2018, the largest domestic dairy company IMB Mlekara Bitola ad ranked second within other dairy with a stagnant value share due to increased competition and the entry of a number of competitively-priced economy and standard brands. The company’s main competing brand in other dairy is Bitolska Kisela Pavlaka which enjoys excellent distribution and brand recognition among local consumers.
In 2018, other dairy remained under the dominance of international brands and manufacturers. Domestic companies, led by IMB Mlekara Bitola ad, Ideal Sipka ad, Zdravje Radovo doo and few other smaller players and brands, occupied the lesser value share of other dairy in Macedonia in 2018.
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Understand the latest market trends and future growth opportunities for the Other Dairy industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Other Dairy research and analysis database.
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