Cream is the largest category in other dairy in both volume and value terms. In Russia, cream sales in retail are determined to a great extent by sour cream sales.
Fromage frais and quark is the second largest category in other dairy, in both volume and value. Declines in volume in previous years were due to the same reasons as declines in other dairy categories: increases in retail prices, declines in disposable incomes, and a strong presence of low quality and fake products.
Chilled snacks have existed in the Russian market for quite a long period of time, while chilled dairy desserts is a relatively new category. The retail price per pack of chilled snacks is low and, when disposable incomes declined during the economic downturn of 2015 and 2016, chilled snacks experienced noticeable volume growth, since they represented a good opportunity to buy something tasty at an affordable price.
Cream, and fromage frais and quark have traditionally been strong categories in Russia. Many manufacturers are present in each category, offering a large number of well-known national brands, small local brands and private label.
Condensed milk is traditionally used in Russia for baking cakes and is also consumed on its own as a dessert. Condensed milk is very popular in part due to its affordable price.
In-home consumption of coffee whiteners in Russia is limited, since milk – both cow’s and goat – and cream are traditionally used as an addition to coffee or tea. In contrast to other dairy categories, where a large number of brands is available, only a few brands are present in coffee whiteners.
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This industry report originates from Passport, our Packaged Food market research database.