During the review period prior to the onset of COVID-19, retail volume sales of other dairy exhibited a marginal decline, but 2020 saw a surge in demand, as consumers spend more time at home and ate more meals and snacks there, with retail volume sales expanding at their fastest rate in eight years. 2021 will see a reversal of this trend, with retail volume sales of other dairy set to decline at their fastest rate in well over a decade.
Plain fromage frais and quark dominates the wider fromage frais and quark category. Like cream, it is a traditional dairy product in Russia, with retail volume sales receiving a significant boost from the pandemic during 2020, when it significantly outperforming flavoured fromage frais and quark.
Despite the health and wellness trend, consumers continue to seek “permissible indulgence” with sweet treats to lift their spirits during uncertain times. Condensed milk is well suited to this type of indulgence, and it is also suitable for stockpiling.
Retail volume sales of other dairy will stabilise during the early part of the forecast period and begin to expand again from 2024. Nonetheless, during the forecast period as a whole, growth will be marginal.
Retail volume sales of fromage frais and quark will decline during the forecast period as a whole. Plain fromage frais will be the main source of weakness, as demand for this product is very mature, and it faces increased competition from plain yoghurt.
E-commerce grew in popularity as a distribution channel for other dairy during 2020, as more Russians did their grocery shopping online due to the threat posed by the pandemic. With local consumers steadily becoming more comfortable with internet retailers and grocery retail chains now paying more attention to this channel, this trend is likely to persist into the forecast period, even as the threat posed by COVID-19 begins to fade.
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