Executive Summary

Aug 2018
PROSPECTS
Cream declines in volume due to decreasing sour cream consumption

Cream is the largest category in other dairy in both volume and value terms. In Russia, cream sales in retail are determined to a great extent by sour cream sales.

After decline in volume in previous years, fromage frais and quark starts to recover

Fromage frais and quark is the second largest category in other dairy, in both volume and value. Declines in volume in previous years were due to the same reasons as declines in other dairy categories: increases in retail prices, declines in disposable incomes, and a strong presence of low quality and fake products.

Consumers switch from chilled snacks to more expensive chilled dairy desserts

Chilled snacks have existed in the Russian market for quite a long period of time, while chilled dairy desserts is a relatively new category. The retail price per pack of chilled snacks is low and, when disposable incomes declined during the economic downturn of 2015 and 2016, chilled snacks experienced noticeable volume growth, since they represented a good opportunity to buy something tasty at an affordable price.

COMPETITIVE LANDSCAPE
Cream, and fromage frais and quark are highly fragmented

Cream, and fromage frais and quark have traditionally been strong categories in Russia. Many manufacturers are present in each category, offering a large number of well-known national brands, small local brands and private label.

Condensed milk is a mature category with little room for innovation

Condensed milk is traditionally used in Russia for baking cakes and is also consumed on its own as a dessert. Condensed milk is very popular in part due to its affordable price.

Coffee whiteners is a stable category, with a limited number of brands

In-home consumption of coffee whiteners in Russia is limited, since milk – both cow’s and goat – and cream are traditionally used as an addition to coffee or tea. In contrast to other dairy categories, where a large number of brands is available, only a few brands are present in coffee whiteners.

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Other Dairy in Russia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Other dairy products industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Other dairy products industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Other dairy products in Russia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Other dairy products in Russia?
  • What are the major brands in Russia?
  • How are volatile farmgate prices for milk impacting retail prices and sales performance?
  • Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
  • How are soy-based products performing against traditional dairy items?

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This industry report originates from Passport, our Packaged Food market research database.

Packaged Food in Russia - Industry Overview

EXECUTIVE SUMMARY

Vulnerable economic environment places pressure on packaged food
Limited consumer spending and strong pressure for promotions
Consumers become more discerning as domestic production grows, imports recover and the health and wellness trend develops
Modern grocery retailers continue to grow, internet retailing on the rise
Moderate retail volume growth expected

FOODSERVICE

Sales to Foodservice
Sales to consumer foodservice through retail records strong growth
Well-known companies remain key suppliers to foodservice outlets
Sales of frozen semi-finished baked goods to foodservice grow rapidly
Consumer Foodservice
Fast food remains the key driver of consumer foodservice growth
Digitalisation and innovation drive consumer foodservice in Russia
Positive outlook for the future

CATEGORY DATA

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources