Other hot drinks recorded slight volume growth in 2018, supported by the health and wellness trend, which is resulting in greater interest in caffeine-free hot drinks. Similar to the review period, the fastest volume growth was recorded within other plant-based hot drinks, especially chicory, due to its wide presence in modern retailers.
Demand continues to increase for inexpensive chocolate-based flavoured powder drinks. Such drinks are quick to prepare and sold in a type of cocoa mix with other cheaper ingredients, such as sugar, flavour, etc.
The health and wellness trend is encouraging a growing number of local consumers to switch to non-caffeine drinks. This is stimulating chicory sales, although product variety remains quite limited.
Competition remained very narrow within other hot drinks in 2018, with only a few key players leading overall sales. Flavoured powder drinks continues to be dominated by Nestlé’s Nesquik brand, which benefits from widespread availability and promotion.
Other hot drinks did not see any new product developments in 2018. However, the ongoing expansion of modern retailers continues to increase the availability of other hot drinks throughout Belarus.
Other hot drinks producers are offering price discounts on their products, thus helping to attract economising medium-low income local consumers and making coffee substitutes increasingly attractive. Over the forecast period, the availability of other hot drinks is expected to continue to rise, with price discounting set to further stimulate volume sales.
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This industry report originates from Passport, our Hot Drinks market research database.