Like other products, chocolate-based drinks have seen an increase in price pressure in 2021, with volume growth outstripping growth in real value terms. These are by some distance the largest part of the other hot drinks category in Belarus, and as such shape the whole category.
Volume sale of malt-based products continue to drop in Belarus in 2021, despite the solid health positioning of these products that should align with shifting consumer trends. The benefits of the products – and indeed, the products themselves – are not well-known in Belarus, with limited products choice.
Other plant-based hot drinks are set to see the strongest growth in both retail volume and value terms in 2021, albeit from a very low base. Sales are being driven by an increase in consumer awareness of these products, and widening variety and availability across retail.
Prices sensitivity is expected to affect chocolate-based drinks over the forecast period, with consumers trading down. Producers will have to optimise their costs, with price discounts stimulating volume sales.
Other plant-based drinks, particularly chicory, are expected to see solid volume sales growth during the forecast period. The increased availability of these products, a large number of players and their affordable prices will stimulate the consumption of chicory, which is the best-known plant-based drink in Belarus.
Other hot drinks have suffered from a lack of promotion and advertisement in Belarus over the review period. This has limited sales of malt-based drinks for example, and restricted sales of most products except chocolate-based drinks.
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Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.See All of Our Definitions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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