In response to the outbreak of COVID-19, other hot drinks will see declining volume growth rates, mainly due to the reduction of disposable incomes as a consequence of the pandemic. However, other hot drinks will not record too much of a drastic decline due to the plummeting on-trade sales, as consumption opportunities have switched from foodservice establishments to in the home.
Nestlé with its Nesquik brand will continue to be the clear leader in hot drinks in 2020. Flavoured powder drinks continues to be dominated by Nestlé’s Nesquik brand, which benefits from widespread availability and promotion.
Towards the end of the review period, flavoured chicory saw growing assortment of flavoured, such as chicory with the addition of healthy plants and extracts, including blueberries, ginseng, ginger and honey. The introduction of healthier versions of other hot drinks was also evident, such as chocolate-based hot drinks that attract health-conscious consumers, for example, Nestlé offered a new Nesquik with 30% less sugar.
Over the forecast period, malt-based hot drinks will continue to record volume decline due to its low popularity among young consumers as it is more common amongst elderly consumers. Malt-based hot drinks are somewhat traditional and suffer from of lack of advertising, which prevents the product to reach younger consumers.
Chocolate-based flavoured powder drinks will continue to see a stable performance over the forecast period, despite the growing health and wellness trend. It will continue being a popular hot drink for children of mainly pre-school age as children up to the age of seven rarely consume coffee or tea.
Over the forecast period, the health and wellness trend will continue having an impact on other hot drinks, especially in wake of the COVID-19 pandemic whereby more consumers have begun prioritising their overall health. Other plant-based hot drinks, mainly chicory, is anticipated to record the fastest volume growth, becoming a popular alternative to coffee or tea.
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This report originates from Passport, our Other Hot Drinks research and analysis database.
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