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Strategy Briefing

Other Hot Drinks in Latin America

Aug 2018

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Other hot drinks is a traditional category in Latin America with ingredients such as chocolate, mate and cereals being indigenous to the region. Latin America is the largest market in terms of per capita consumption globally and remains fairly consolidated with Nestle in the lead. Growth prospects remain limited due to market saturation and economic downturns, however improving consumer confidence, new product launches and innovation paint a positive picture for other hot drinks in Latin America

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Key Findings

A market with traditional other hot drinks consumption

Latin America’s strong other hot drinks market is based on the long-standing consumption of chocolate-based flavoured powder drinks and other plant-based hot drinks. The ingredients used in other hot drinks, such as chocolate, mate and cereals are indigenous to the region, making many of these drinks tied to local customs in terms of preparation and consumption.

Market saturation and economic downturns hinder market growth

Latin America recorded USD3.7 billion in sales of other hot drinks in 2017, ahead of all other global regions except Asia Pacific. The region represents a saturated market with per capita consumption of other hot drinks being the highest globally in 2017. This coupled with economic downturns in key markets such as Brazil has limited growth of other hot drinks in the region over 2012-2017.

A fairly consolidated market with Nestlé in the lead

Other hot drinks in Latin America is a consolidated market with the top five companies accounting for over half of regional sales. Nestlé, with its key brands Nescau and Nesquik, leads the market in 2017 by a wide sales margin compared to its nearest competitor PepsiCo Inc. Performance of individual countries in the region continues to impact the overall competitive landscape, with markets such as Argentina pushing new brands in the top 10 list over 2012-2017.

Improving consumer confidence, product innovation and traditional consumption to support forecast growth

Positive growth is forecast for other hot drinks in Latin America. This growth will be driven by an improvement in consumer confidence in Brazil, and further supported by new product launches, product innovation, investment by key market players in ad campaigns and traditional consumption of the product in the region. Flavoured powder hot drinks, the largest category within other hot drinks, is set to be the key engine behind this growth, led by markets such as Brazil, Mexico

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Introduction

Scope

Key findings

Regional Overview

Latin America is the second largest market for other hot drinks

Market recovery forecast, driven by Brazil, Mexico and Colombia

Traditional positioning of other hot drinks keeps the market afloat

Other plant-based hot drinks witnesses healthy growth

Argentina and Chile drive growth in other plant-based hot drinks

Leading Companies and Brands

Other hot drinks remains fairly consolidated across most markets

Other plant-based hot drinks companies witness healthy growth

Multinationals have the widest presence in Lati n America

Argentina and Guatemala drive brand movements at the bottom

Forecast Projections

Improving consumer confidence in Brazil to support positive growth

Positive value growth anticipated in the forecast period

Country Snapshots

Brazil: market context

Brazil: competitive and retail landscape

Colombia: market context

Colombia: competitive and retail landscape

Argentina: market context

Argentina: competitive and retail landscape

Mexico: market context

Mexico: competitive and retail landscape

Guatemala: market context

Guatemala: competitive and retail landscape

Peru: market context

Peru: competitive and retail landscape

Uruguay: market context

Uruguay: competitive and retail landscape

Bolivia: market context

Bolivia: competitive and retail landscape

Chile: market context

Chile: competitive and retail landscape

Ecuador: market context

Ecuador: competitive and retail landscape

Costa Rica: market context

Costa Rica: competitive and retail landscape

Dominican Republic: market context

Dominican Republic: competitive and retail landscape

Venezuela: market context

Venezuela: competitive and retail landscape

Appendix: Competitor Analytics

Competitor Analytics tool

Overview

Competitors

Market overlap

Treemap

Overlap Matrices

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model

Soft drivers and the Industry Forecast Model

Growth decomposition explained

Significance and applications for growth decomposition

Key applications for Industry Forecast Model

Why buy this report?

Want to find out more about this report?

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Megatrends

Strategy Briefing

Other Hot Drinks in Latin America

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Key Findings

A market with traditional other hot drinks consumption

Market saturation and economic downturns hinder market growth

A fairly consolidated market with Nestlé in the lead

Improving consumer confidence, product innovation and traditional consumption to support forecast growth

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Regional Overview

Latin America is the second largest market for other hot drinks

Market recovery forecast, driven by Brazil, Mexico and Colombia

Traditional positioning of other hot drinks keeps the market afloat

Other plant-based hot drinks witnesses healthy growth

Argentina and Chile drive growth in other plant-based hot drinks

Leading Companies and Brands

Other hot drinks remains fairly consolidated across most markets

Other plant-based hot drinks companies witness healthy growth

Multinationals have the widest presence in Lati n America

Argentina and Guatemala drive brand movements at the bottom

Forecast Projections

Improving consumer confidence in Brazil to support positive growth

Positive value growth anticipated in the forecast period

Country Snapshots

Brazil: market context

Brazil: competitive and retail landscape

Colombia: market context

Colombia: competitive and retail landscape

Argentina: market context

Argentina: competitive and retail landscape

Mexico: market context

Mexico: competitive and retail landscape

Guatemala: market context

Guatemala: competitive and retail landscape

Peru: market context

Peru: competitive and retail landscape

Uruguay: market context

Uruguay: competitive and retail landscape

Bolivia: market context

Bolivia: competitive and retail landscape

Chile: market context

Chile: competitive and retail landscape

Ecuador: market context

Ecuador: competitive and retail landscape

Costa Rica: market context

Costa Rica: competitive and retail landscape

Dominican Republic: market context

Dominican Republic: competitive and retail landscape

Venezuela: market context

Venezuela: competitive and retail landscape

Appendix: Competitor Analytics

Competitor Analytics tool

Overview

Competitors

Market overlap

Treemap

Overlap Matrices

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model

Soft drivers and the Industry Forecast Model

Growth decomposition explained

Significance and applications for growth decomposition

Key applications for Industry Forecast Model

Why buy this report?

Want to find out more about this report?

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