Other hot drinks volume has stagnated in 2020, as the category has seen worse performances than in the previous year in both retail and foodservice. Other chocolate-based flavoured powder drinks have managed to maintain positive growth during the year thanks both to the closure of schools supporting at-home consumption amongst children and the fact that Russian consumers do not see such products as child-specific and have looked to chocolate-based flavoured powder drinks for a small indulgence during home seclusion.
With many consumers experiencing a decline in disposable income as measures to contain the COVID-19 pandemic have had a significant economic impact, other plant-based hot drinks has been a notable victim of consumers’ growing focus on essential items. Prior to the COVID-19 crisis, chicory had become a prominent product on the shelves of convenience stores, supermarkets and independent small grocers in the Russian market.
Nestlé Russia has maintained a trend of share growth with its well-known Nesquik brand in 2020. The company has supported the ongoing expansion of Nesquik through the launch of a low-sugar variety aimed at the more health-conscious consumer, and especially parents looking to reduce their children’s sugar intake.
While some of the effects of the COVID-19 crisis are likely to be short-lived as consumer lifestyles return to normal, measures introduced to limit the spread of the pandemic are set to have an enduring impact. The challenging economic conditions are set to increase consumer budget-consciousness and continue to focus spending on essential items.
The health and wellness trend, which has been reinforced by the experiences of the COVID-19 pandemic, is expected to exert a growing influence across hot drinks during the forecast period. Other hot drinks is particularly vulnerable to the fact that consumers are becoming increasingly concerned about the role of sugar consumption in the development of a range of health conditions, including cardiovascular disease, type 2 diabetes and, particularly, childhood obesity.
While independent small grocers remains the largest retail channel for other hot drinks, modern grocery retailing channels such as supermarkets and convenience stores are expected to continue to gain share during the forecast period. These modern grocery retailing channels are expanding strongly into Russia’s regions and gaining an increasingly central role in consumers’ shopping habits around the country.
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Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Russia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Other Hot Drinks research and analysis database.
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