Chocolate-based flavoured powder drinks is the largest category within other hot drinks in retail volume terms and it continued to see strong growth in 2021. The category saw a surge in demand in 2020 as Russia introduced a raft of measures to contain the spread of COVID-19, including closing schools.
The only other significant category in other hot drinks is other plant-based other hot drinks, which is almost entirely represented by chicory. With many consumers experiencing a decline in disposable income as measures to contain the COVID-19 pandemic have had a significant economic impact, other plant-based hot drinks has been a notable victim of consumers’ growing focus on essential items.
Nestle Russia OOO remained the clear leader of other hot drinks in 2021 thanks to the dominance its Nesquik brand holds in chocolate-based flavoured powder drinks. High brand awareness and wide distribution provide it with a clear advantage over its closest competitors.
Chocolate-based flavoured powder drinks is expected to continue recording strong and stable growth over the forecast period in retail volume and value terms. These products are perceived to be an affordable indulgence, with the audience expected to continue expanding due to the growing popularity of hot chocolate among adults.
When it comes to other plant-based hot drinks it is chicory that is expected to remain the main source of sales, although the category is projected to see only modest gains in retail volume terms over the forecast period. Despite the appearance of more expensive products with a premium positioning, the main share will likely continue to be represented by affordable brands, including private label.
The health and wellness trend is expected to strengthen over the forecast period, with COVID-19 having pushed more consumers to reflect on their lifestyle choices. In terms of other hot drinks, this is likely to influence new product development with a stronger focus on delivering sugar free/reduced sugar options, while products which make use of natural ingredients are also expected to gain in popularity.
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Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.See All of Our Definitions
This report originates from Passport, our Other Hot Drinks research and analysis database.
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