Other Pet Food in Russia

PROSPECTS

The appeal of small mammals and reptiles as pets is growing

While owning a cat or a dog is fairly common in Russia, keeping small mammals or reptiles as pets is less usual, but becoming more commonplace a consumers’ worlds are opened up by the internet and the food, and products required for such pets becomes more readily available. Urban living, often in apartments, with small living spaces and no garden are better suited to small mammals and reptiles, or fish.

Bird and fish food see minimal volume growth

Bird and fish food are seeing stable growth, due to the absence of any noticeable changes in the bird and fish populations. Both are expected to remain flat in terms of volume growth over the forecast period.

Pet shops dominates the distribution of other pet food

Pet shops and pet superstores continue to account for the dominant share of other pet food value sales. Compared to dog and cat food, the non-grocery specialists channel has much greater importance for sales of small mammal/reptile food, bird food and fish food.

COMPETITIVE LANDSCAPE

Tetra dominates tracked sales of fish food

Fish food is dominated by Spectrum Brands Holdings Inc, with the Tetra brand, followed by Sera GmbH and its Sera brand. The value shares of other brands are low, and there are no strong domestic players.

International manufacturers continue to lead bird food sales, but smaller players are not to be ignored

The bird food competitive landscape is more fragmented compared to fish food and dominated by several international players. Rio from Mealberry GmbH is the leading brand, followed by Vitakraft from Vitakraft Pet Care GmbH & Co KG and Padovan from Valman SRL.

Small mammal/reptile food remains concentrated

Mealberry GmbH continues to lead small mammal/reptile food with its Little One brand. The second- and third-placed players are also international: Vitakraft Pet Care GmbH & Co KG (Vitakraft) and Versele-Laga NV (Versele-Laga).

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