The Otto Group global company profile looks at Europe's second largest non-store retailer. Founded in 1949, Otto has evolved from a handmade catalogue company to one of Europe's largest multi-channel retailers. The profile analyses the performance of Otto during 2011 both in its domestic market, Germany, and in international markets. The profile also examines product and geographic expansion opportunities within non-store channels that the Group could undertake in the short to medium term.
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Euromonitor International's report on Otto Group delivers a detailed strategic analysis of the company's business, examining its performance in the Non-Store Retailing market and the global economy.
Company and market share data provide a detailed look at the financial position of Otto Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Otto Group.
Euromonitor International's company profile reports are written by our Non-Store Retailing research team, a dedicated group of analysts that knows the industry inside and out.
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