Otto Group

Company Profile

About This Report

Jan 2019

In December 2018, Otto Group launched its last Otto catalogue and is fully embracing digitisation. Going forward, Otto Group will work on becoming a fully digitised retail and service company. As part of its strategy, Otto is working on entering the voice commerce area. Aside from its strong focus on digital transformation, Otto Group will also focus on brand diversification, stronger customer focus and international expansion.

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Otto Group

Euromonitor International's report on Otto Group delivers a detailed strategic analysis of the company's business, examining its performance in the Non-Store Retailing market and the global economy.

Company and market share data provide a detailed look at the financial position of Otto Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Otto Group.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Otto Group provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Non-Store Retailing research team, a dedicated group of analysts that knows the industry inside and out.

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Key company facts
Regional close-ups
Strategic objectives and challenges
Digital strategy details
Private label overview