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Strategy Briefing
Owning Health: The Move Towards Self-care and Implications for Marketers
74 pages, Jul 2010
US$2,600
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About This Report
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As governments look at ways to shift responsibility for healthcare onto the consumer in the face of rising costs and ageing populations, people themselves are seeking more control over every aspect of their lives. This new global briefing examines the way in which these factors, plus a growing awareness of the need for preventative health, are driving a move towards self-care, thus creating an array of opportunities for providers of private health services and consumer health products alike.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
What this report includes
- Top-level strategic analysis of how major consumer trends will influence global markets
- Consumer insight
- Impact across all relevant consumer markets
- Unique graphics and case studies
- Key market snapshots
- Accompanying presentation to synthesise main findings
Why buy this report
- Identify factors driving change now and in the future
- Understand motivation
- Forward-looking outlook
- Briefings and presentation should provoke lively discussion at senior level
- Take a step back from micro trends
- Get up to date estimates and comment
Delivery format
PDF/Word
Downloadable from MyPages
Want to find out more about this report?
Request more informationTable of Contents
Owning Health: The Move Towards Self-care and Implications for Marketers
EXECUTIVE SUMMARY
Demand Factors
Summary 1 Factors Influencing Move Towards Self-CareConsumer Expenditure and Trends
Chart 1 Consumer Expenditure on Health in Leading MarketsConsumer Health Products Trends
Chart 2 Consumer Health Products – Leading Sector Shares 2009Outlook
INTRODUCTION AND DEFINITIONS
Overview
Power to the peopleRising cost of healthcare
Move towards self-care
The role of pharma companies
Going private
Data Definitions
Government expenditure on healthPublic health expenditure
Private health expenditure
Consumer expenditure on health goods and medical services
DEMOGRAPHIC FACTORS
Ageing Populations
People are living longerWestern Europe has highest share of over 65s
Life expectancy greatest in Japan
Chart 3 Percentage Population Aged 65+ by Region 2004/2009/2014
Care for the Elderly
A burden on public coffersLack of funding leading to inadequate care
Franchising home care
Table 1 Average Life Expectancy at Birth in Selected Countries 2004/2009
Implications for Marketers
THE ROLE OF GOVERNMENT
Government Expenditure on Healthcare
The need to curb costsTable 2 Government Expenditure on Health in Selected Markets 2004/2009
Table 3 Government Expenditure on Health as a % Total Expenditure 2004/2009
National Healthcare Systems
Socialised healthcare prevalent in EuropeDiffering levels of government involvement
Working towards a perfect system
Obama passes controversial US health reform bill
China and India to restore universal care
Summary 2 Universal Healthcare Systems in Key Markets 2009
Delisting
Raising Medical Fees
Public Health Campaigns
Encouraging healthy lifestylesFocus on obesity and smoking
Promoting self-medication
Controlling pandemics
Rx-to-OTC Switching
Higher switch activityMajor switches boost US market
EU centralised switches
Emergency contraception
Emerging categories
Changes to Japan’s switch process
Summary 3 Major Switches 2008-2010
Drug Safety
PSE restrictions stepped upCodeine addition gives cause for concern
The debate continues over children’s cough and cold remedies
The Changing Role of Chemists/Pharmacists
Extending chemists/pharmacists’ powersLiberalising retail markets
Drop-in surgeries
The war on illegal drugs
RETAILING TRENDS
Consolidation
Chart 4 Global Market Shares of Leading 10 Parapharmacy/Drugstore Chains 2009Communication Strategies
The Growth of Private Label
Discounting
CONSUMER TRENDS
Consumer Expenditure on Health
Americans are the top spendersLack of government funding forces Chinese consumers to pay more
Brazil and Russia witness dramatic growth in health spending
Chart 5 Per Capita Expenditure on Health Goods and Medical Services by Country 2009
Table 4 Consumer Expenditure on Health Goods and Medical Services 2004/2009
Table 5 Health Goods and Medical Services as % Total Consumer Expenditure by Country 2004/2009
Private Healthcare
Private funding needed to ease government burdenAll change in the USA?
Private health ratio higher in developing markets...
...And drops drastically in Netherlands
Table 6 Private Health Expenditure as % Total Health Expenditure in Selected Markets 2004/2009
Changing Attitudes Towards Self-Care
Survey reveals national differencesTradition and regulations affect propensity to self-medicate
Easy access to Rx drugs causes confusion
Prevention is better than cure
Home testing
Men’s Health
Wider availability removes stigmaTargeting men through social media
Segmenting the market
Growing Interest in Alternative Healthcare
OverviewTraditional medicine dominates in countries of origin
CAM develops elsewhere
US consumers flock to alternative practitioners
Chart 6 Most Common CAM Therapies among US Adults 2007
Chart 7 CAM Use by Age in the USA 2007
Europeans favour homeopathy
Impact of the Internet
The rise of Dr GoogleOnline shopping
Illegal purchases
Health Tourism
Combining health with leisureEastern Europe catering to Western patients
Asian countries position themselves as emerging health destinations
Indian government promotes medical tourism
The emergence of specialist health tour operators
Table 7 Medical Tourism Revenues in Leading Markets 2004/2009
OTC MARKET TRENDS
Overview
Leading marketsChart 8 Leading Markets by Per Capita Sales of Consumer Health Products 2009
Table 8 Sales of Consumer Health Products in Selected Leading Markets 2004/2009
Sector trends
Table 9 Global Sales of Consumer Health Products by Broad Sector 2004/2009
Vitamins and Dietary Supplements
Preserving good healthVitamin D as a sun substitute
Children’s vitamins take off
Table 10 Global Sales of Vitamins and Dietary Supplements by Subsector 2004/2009
Herbal/Traditional Products
Table 11 Global Retail Sales of Herbal/Traditional Products 2004/2009MARKET SNAPSHOTS
Brazil
Attitudes towards self-careChart 9 Brazil: Consumer Expenditure on Health by Category 2004/2009
Consumer health products trends
Table 12 Brazil: Sales of Consumer Health Products by Leading Sector 2004/2009
China
Attitudes towards self-careChart 10 China: Consumer Expenditure on Health by Category 2004/2009
Consumer health products trends
Table 13 China: Sales of Consumer Health Products by Leading Sector 2004/2009
France
Attitudes towards self-careChart 11 France: Consumer Expenditure on Health by Category 2004/2009
Consumer health trends
Table 14 France: Sales of Consumer Health Products by Leading Sector 2004/2009
Germany
Attitudes towards self-careChart 12 Germany: Consumer Expenditure on Health by Category 2004/2009
Consumer health products trends
Table 15 Germany: Sales of Consumer Health Products by Leading Sector 2004/2009
Japan
Attitudes towards self-careChart 13 Japan: Consumer Expenditure on Health by Category 2004/2009
Consumer health products trends
Table 16 Japan: Sales of Consumer Health Products by Leading Sector 2004/2009
UK
Attitudes towards self-careChart 14 UK: Consumer Expenditure on Health by Category 2004/2009
Consumer health trends
Table 17 UK: Sales of Consumer Health Products by Leading Sector 2004/2009
USA
Attitudes towards self-careSurvey reveals mixed findings
Buying overseas
Chart 15 USA: Consumer Expenditure on Health by Category 2004/2009
Consumer health trends
Table 18 USA: Sales of Consumer Health Products by Leading Sector 2004/2009
FUTURE OUTLOOK
Trends to Watch
Greater move towards self-careOngoing health reforms
Age of robots on the horizon?
Further switches on the agenda
Safety first
Uncertain future for alternative healthcare
Strengthening the role of chemists/pharmacists
Innovation
Further segmentation on the cards
Medical tourism set to grow
Competition from functional food
The role of the Internet
Forecasts
Consumer expenditureTable 19 Forecast Per Capita Expenditure on Health Goods & Medical Services by Country 2009/2014
Consumer health products
Table 20 Forecast Sales of Consumer Health Products by Sector 2009/2014
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.