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City Market Report
Packaged Food in Ahmedabad
18 pages, Jan 2018
US$375
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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Ahmedabad offers packaged food companies an opportunity to explore different types of snacks and introduce those products. The people of Ahmedabad are traditional and prefer locally-made food as it resembles authentic Gujarati tastes and preferences. Due to the influx of migrants, packaged food is gradually becoming popular as it complements their faster-paced lifestyles. The city offers a plethora of snacking options and unique products.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Home-made food remains top priority despite entry of packaged food
People in Ahmedabad prefer home-made food and food made from nearby sweet stores as the general perception is that packaged food is not healthy and is not authentic in taste. Some of the players including PepsiCo, Haldiram, Bikanervala and Bikano have had to adapt their products to meet Gujarati taste specifications to attract consumer demand.
Use of wide variety of spices and other ingredients to make foods
People in Gujarat indulge in a wide variety of side dishes called farsan. These farsans are generally served as side dishes and each of the dishes requires unique spices and ingredients to prepare. These unique ingredients and spices are widely available across the city.
Snacking culture in the city underpinned by wide availability of different varieties of snacks
Snacking is a key cultural element in Gujarat and people of all ages snack on a frequent basis. There is a wide variety of snacking options with easy availability across the city. Some of the snacks are very unique and are only available in Gujarat. Millennials have also adopted the snacking culture as some of the products are low in calorie.
Craft ice cream and indigenous ice cream popular among consumers
People are fond of craft ice cream and indigenous ice cream called golas.Citizens consume these ice creams during family outings. These gola ice cream shops are a common sight on the streets of the city. Modern ice cream parlours are also introducing outlets similar to gola stands.
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Introduction
Ahmedabad profile: fast-growing, embracing new industries
Consumer profile: traditional, simple and evolving
A typical day
Key findings
Traditional and home-made remain preferred choices
Packaged food makes small inroads through localisation
Gujarati cuisine includes a wide variety of unique ingredients
Traditional “chatneys” now available in packaged format
Consumers snack on traditional savoury snacks
Dry fruits used for gifting, snacking and protein supplements
Gola, a popular form of ice cream in the city
Ice cream manufacturers focus on freshly-made products
Gwalia Sweets Pvt Ltd
Induben Khakhrawala Foods Pvt Ltd
Samrat Namkeen Pvt Ltd
Key takeaways
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
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Complete Catalogue
Strategy Reports
- New Emerging Markets: Nigeria, Indonesia, Mexico, The Philippines and Turkey | Jan 2015
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- The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor | Nov 2011
- The Power of Proximity: The Complex Story of 21st Century Cities | Oct 2011
- The War on Meat: How Low-meat and No-meat Diets are Impacting Consumer Markets | Aug 2011
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- The Way We Eat Now | Nov 2008
- Single Living: How Atomisation - The Rise of Singles and One-person Households - Is Affecting Consumer Purchasing Habits | Jul 2008
- Big World: Impact of the Obesity Pandemic on Global Marketing Strategies | Jun 2008
- 25 Global Consumer Trends 2008: Back to Basics – it’s Still the Old Economy in a Cool Climate | Jun 2008
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Country Reports
- Packaged Food in Algeria | Dec 2018
- Packaged Food in Angola | Dec 2018
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- Packaged Food in Australia | Dec 2018
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- Packaged Food in France | Dec 2018
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- Packaged Food in Germany | Dec 2018
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- Packaged Food in Greece | Dec 2018
- Packaged Food in Guatemala | Dec 2018
- Packaged Food in Honduras | Feb 2019
- Packaged Food in Hong Kong, China | Dec 2018
- Packaged Food in Hungary | Dec 2018
- Packaged Food in India | Nov 2018
- Packaged Food in Indonesia | Dec 2018
- Packaged Food in Iraq | Feb 2019
- Packaged Food in Ireland | Dec 2018
- Packaged Food in Israel | Dec 2018
- Packaged Food in Italy | Dec 2018
- Packaged Food in Japan | Dec 2018
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- Packaged Food in Kuwait | Feb 2019
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- Packaged Food in Lebanon | Feb 2019
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- Packaged Food in Macedonia | Dec 2018
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- Packaged Food in Mexico | Dec 2018
- Packaged Food in Morocco | Dec 2018
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- Packaged Food in New Zealand | Dec 2018
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- Packaged Food in Saudi Arabia | Aug 2018
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- Packaged Food in Singapore | Dec 2018
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- Packaged Food in South Africa | Dec 2018
- Packaged Food in South Korea | Dec 2018
- Packaged Food in Spain | Dec 2018
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- Packaged Food in Sweden | Dec 2018
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- Packaged Food in Uruguay | Dec 2018
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