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Packaged Food in Argentina

December 2020
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Overview:

Understand the latest market trends and future growth opportunities for the Packaged Food industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Packaged Food industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Packaged Food in Argentina report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Packaged Food in Argentina?
  • Which are the leading brands in Packaged Food in Argentina?
  • How are products distributed in Packaged Food in Argentina?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Packaged Food?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Argentina?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Packaged Food in Argentina

COVID-19 impact on packaged food
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for packaged food?
Sales to Foodservice
Many clients go bust as lengthy lockdown takes its toll
Cheaper unpackaged food poses threat to packaged food suppliers
Even fast-food menus to reflect the growing health trend in coming years
Consumer Foodservice
Adapting to a new takeaway and delivery culture has its own headwinds
Brighter outlook for foodservice
Diversifying menus to cater better for blooming health and wellness trend
Category Data
Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 5 Sales of Packaged Food by Category: Volume 2015-2020
Table 6 Sales of Packaged Food by Category: Value 2015-2020
Table 7 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 8 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 9 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 10 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 11 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 12 Penetration of Private Label by Category: % Value 2015-2020
Table 13 Distribution of Packaged Food by Format: % Value 2015-2020
Table 14 Distribution of Packaged Food by Format and Category: % Value 2020
Table 15 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 16 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

Summary 1 Research Sources

Edible Oils in Argentina

KEY DATA FINDINGS

COVID-19 boosts retail demand but causes steep decline in foodservice sales
Panic buying and stockpiling bolster growth in retail volume sales of edible oils
Aceitera General Deheza maintains overall lead as private label lines gain ground
Retail and foodservice demand will stabilise as epidemiological conditions improve
Threat of bankruptcy still looms over Molino Cañuelas
Fallout of COVID-19 will continue to shape distribution trends
Table 19 Sales of Edible Oils by Category: Volume 2015-2020
Table 20 Sales of Edible Oils by Category: Value 2015-2020
Table 21 Sales of Edible Oils by Category: % Volume Growth 2015-2020
Table 22 Sales of Edible Oils by Category: % Value Growth 2015-2020
Table 23 NBO Company Shares of Edible Oils: % Value 2016-2020
Table 24 LBN Brand Shares of Edible Oils: % Value 2017-2020
Table 25 Distribution of Edible Oils by Format: % Value 2015-2020
Table 26 Forecast Sales of Edible Oils by Category: Volume 2020-2025
Table 27 Forecast Sales of Edible Oils by Category: Value 2020-2025
Table 28 Forecast Sales of Edible Oils by Category: % Volume Growth 2020-2025
Table 29 Forecast Sales of Edible Oils by Category: % Value Growth 2020-2025

Ready Meals in Argentina

KEY DATA FINDINGS

COVID-19 further depresses demand for frozen pizza and frozen ready meals
Supermarkets, hypermarkets and e-commerce make distribution gains
Molinos Río de la Plata strengthens its overall lead
Ready meals consumption expected to recover as the pandemic starts to subside
Pricing, health concerns and narrow range of choices will continue to limit demand
Commanding lead of Molinos Río de la Plata is unlikely to be threatened
Table 30 Sales of Ready Meals by Category: Volume 2015-2020
Table 31 Sales of Ready Meals by Category: Value 2015-2020
Table 32 Sales of Ready Meals by Category: % Volume Growth 2015-2020
Table 33 Sales of Ready Meals by Category: % Value Growth 2015-2020
Table 34 Sales of Frozen Ready Meals by Ethnicity: % Value 2015-2020
Table 35 NBO Company Shares of Ready Meals: % Value 2016-2020
Table 36 LBN Brand Shares of Ready Meals: % Value 2017-2020
Table 37 Distribution of Ready Meals by Format: % Value 2015-2020
Table 38 Forecast Sales of Ready Meals by Category: Volume 2020-2025
Table 39 Forecast Sales of Ready Meals by Category: Value 2020-2025
Table 40 Forecast Sales of Ready Meals by Category: % Volume Growth 2020-2025
Table 41 Forecast Sales of Ready Meals by Category: % Value Growth 2020-2025

Sauces, Dressings and Condiments in Argentina

KEY DATA FINDINGS

COVID-19 has sharply divergent impacts on retail and foodservice volume sales
Product types offering versatility benefit most from home cooking trend
Unilever and Arcor experience supply shortages following factory closures
Demand for sauces, dressings and condiments set to stabilise from 2022
Health and wellness is expected to be a focal point for innovation
Economic challenges will continue to shape the competitive environment
Table 42 Sales of Sauces, Dressings and Condiments by Category: Volume 2015-2020
Table 43 Sales of Sauces, Dressings and Condiments by Category: Value 2015-2020
Table 44 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2015-2020
Table 45 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2015-2020
Table 46 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2016-2020
Table 47 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2017-2020
Table 48 Distribution of Sauces, Dressings and Condiments by Format: % Value 2015-2020
Table 49 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2020-2025
Table 50 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2020-2025
Table 51 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2020-2025
Table 52 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2020-2025

Sweet Spreads in Argentina

KEY DATA FINDINGS

Stockpiling and home seclusion bolster retail consumption of sweet spreads
Chocolate spreads is the most dynamic category in 2020
New e-commerce portal helps Arcor to strengthen its lead
Greater economic stability should support steady growth in volume sales
Pricing will remain a key battleground in sweet spreads
Health and wellness trend will continue to stimulate innovation
Table 53 Sales of Sweet Spreads by Category: Volume 2015-2020
Table 54 Sales of Sweet Spreads by Category: Value 2015-2020
Table 55 Sales of Sweet Spreads by Category: % Volume Growth 2015-2020
Table 56 Sales of Sweet Spreads by Category: % Value Growth 2015-2020
Table 57 Sales of Jams and Preserves by Leading Flavours: Rankings 2015-2020
Table 58 NBO Company Shares of Sweet Spreads: % Value 2016-2020
Table 59 LBN Brand Shares of Sweet Spreads: % Value 2017-2020
Table 60 Distribution of Sweet Spreads by Format: % Value 2015-2020
Table 61 Forecast Sales of Sweet Spreads by Category: Volume 2020-2025
Table 62 Forecast Sales of Sweet Spreads by Category: Value 2020-2025
Table 63 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
Table 64 Forecast Sales of Sweet Spreads by Category: % Value Growth 2020-2025

Soup in Argentina

KEY DATA FINDINGS

Panic buying and stockpiling boost soup retail volume sales in 2020
Chilled soup shows strongest performance thanks to success of Green Seed
Unilever continues to dominate soup with its Knorr brand
Improved economic climate should support recovery in soup consumption
Chilled soup will remain the most dynamic category
Unilever’s dominance is unlikely to be challenged
Table 65 Sales of Soup by Category: Volume 2015-2020
Table 66 Sales of Soup by Category: Value 2015-2020
Table 67 Sales of Soup by Category: % Volume Growth 2015-2020
Table 68 Sales of Soup by Category: % Value Growth 2015-2020
Table 69 Sales of Soup by Leading Flavours: Rankings 2015-2020
Table 70 NBO Company Shares of Soup: % Value 2016-2020
Table 71 LBN Brand Shares of Soup: % Value 2017-2020
Table 72 Distribution of Soup by Format: % Value 2015-2020
Table 73 Forecast Sales of Soup by Category: Volume 2020-2025
Table 74 Forecast Sales of Soup by Category: Value 2020-2025
Table 75 Forecast Sales of Soup by Category: % Volume Growth 2020-2025
Table 76 Forecast Sales of Soup by Category: % Value Growth 2020-2025

Baked Goods in Argentina

KEY DATA FINDINGS

COVID-19 fallout bolsters retail consumption of leavened bread
Dessert mixes shows the fastest development in 2020
Artisanal producers continue to dominate baked goods
Recovery in baked goods consumption expected to continue
Economic improvements should boost demand for unpackaged pastries and cakes
VAT change could see traditional grocery retailers lose ground in distribution
Table 77 Sales of Baked Goods by Category: Volume 2015-2020
Table 78 Sales of Baked Goods by Category: Value 2015-2020
Table 79 Sales of Baked Goods by Category: % Volume Growth 2015-2020
Table 80 Sales of Baked Goods by Category: % Value Growth 2015-2020
Table 81 Sales of Pastries by Type: % Value 2015-2020
Table 82 NBO Company Shares of Baked Goods: % Value 2016-2020
Table 83 LBN Brand Shares of Baked Goods: % Value 2017-2020
Table 84 Distribution of Baked Goods by Format: % Value 2015-2020
Table 85 Forecast Sales of Baked Goods by Category: Volume 2020-2025
Table 86 Forecast Sales of Baked Goods by Category: Value 2020-2025
Table 87 Forecast Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 88 Forecast Sales of Baked Goods by Category: % Value Growth 2020-2025

Breakfast Cereals in Argentina

KEY DATA FINDINGS

Stockpiling and home seclusion drive recovery in demand
Children’s breakfast cereals is the most dynamic category in 2020
Alimentos Granix consolidates its overall lead in breakfast cereals
Breakfast cereals consumption set to recover as economic conditions improve
Wave of new launches expected early in the forecast period
Further distribution gains likely for e-commerce, supermarkets and hypermarkets
Table 89 Sales of Breakfast Cereals by Category: Volume 2015-2020
Table 90 Sales of Breakfast Cereals by Category: Value 2015-2020
Table 91 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020
Table 92 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020
Table 93 NBO Company Shares of Breakfast Cereals: % Value 2016-2020
Table 94 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020
Table 95 Distribution of Breakfast Cereals by Format: % Value 2015-2020
Table 96 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 97 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025
Table 98 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 99 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2020-2025

Processed Meat and Seafood in Argentina

KEY DATA FINDINGS

COVID-19 fuels recovery in retail demand but causes foodservice sales to plummet
Stockpiling and increased price-sensitivity drive demand for shelf stable products
Private label lines gain ground as consumers tighten spending
Processed meat and seafood retail volume sales set to grow steadily from 2022
Health and wellness trend will continue to shape demand and innovation
Economic improvements will drive recovery in foodservice volume sales
Table 100 Sales of Processed Meat and Seafood by Category: Volume 2015-2020
Table 101 Sales of Processed Meat and Seafood by Category: Value 2015-2020
Table 102 Sales of Processed Meat and Seafood by Category: % Volume Growth 2015-2020
Table 103 Sales of Processed Meat and Seafood by Category: % Value Growth 2015-2020
Table 104 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2015-2020
Table 105 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2015-2020
Table 106 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2015-2020
Table 107 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2015-2020
Table 108 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2015-2020
Table 109 NBO Company Shares of Processed Meat and Seafood: % Value 2016-2020
Table 110 LBN Brand Shares of Processed Meat and Seafood: % Value 2017-2020
Table 111 Distribution of Processed Meat and Seafood by Format: % Value 2015-2020
Table 112 Forecast Sales of Processed Meat and Seafood by Category: Volume 2020-2025
Table 113 Forecast Sales of Processed Meat and Seafood by Category: Value 2020-2025
Table 114 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2020-2025
Table 115 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2020-2025

Processed Fruit and Vegetables in Argentina

KEY DATA FINDINGS

Retail demand surges due to COVID-19, while foodservice sales collapse
Shelf stable vegetables and beans show the strongest growth in retail volume terms
Private label set to claim the largest overall retail value share in 2020
Outlook for processed fruit and vegetables is bright overall
Private label expected to continue gaining ground
Supermarkets and hypermarkets will continue to dominate retail distribution
Table 116 Sales of Processed Fruit and Vegetables by Category: Volume 2015-2020
Table 117 Sales of Processed Fruit and Vegetables by Category: Value 2015-2020
Table 118 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2015-2020
Table 119 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2015-2020
Table 120 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2015-2020
Table 121 NBO Company Shares of Processed Fruit and Vegetables: % Value 2016-2020
Table 122 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2017-2020
Table 123 Distribution of Processed Fruit and Vegetables by Format: % Value 2015-2020
Table 124 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
Table 125 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
Table 126 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
Table 127 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025

Rice, Pasta and Noodles in Argentina

KEY DATA FINDINGS

Retail consumption of rice and pasta increases due to COVID-19 fallout
Noodles grows fastest in 2020 but remains a niche category
Molinos Río de la Plata maintains commanding lead despite value share decline
Retail and foodservice demand set to rise steadily in line with economic recovery
Health and wellness variants expected to gain ground in pasta
Distribution gains projected for supermarkets, hypermarkets and e-commerce
Table 128 Sales of Rice, Pasta and Noodles by Category: Volume 2015-2020
Table 129 Sales of Rice, Pasta and Noodles by Category: Value 2015-2020
Table 130 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2015-2020
Table 131 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2015-2020
Table 132 Sales of Instant Noodles by Leading Flavours: Rankings 2015-2020
Table 133 NBO Company Shares of Rice, Pasta and Noodles: % Value 2016-2020
Table 134 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2017-2020
Table 135 NBO Company Shares of Rice: % Value 2016-2020
Table 136 LBN Brand Shares of Rice: % Value 2017-2020
Table 137 NBO Company Shares of Pasta: % Value 2016-2020
Table 138 LBN Brand Shares of Pasta: % Value 2017-2020
Table 139 NBO Company Shares of Noodles: % Value 2016-2020
Table 140 LBN Brand Shares of Noodles: % Value 2017-2020
Table 141 Distribution of Rice, Pasta and Noodles by Format: % Value 2015-2020
Table 142 Distribution of Rice by Format: % Value 2015-2020
Table 143 Distribution of Pasta by Format: % Value 2015-2020
Table 144 Distribution of Noodles by Format: % Value 2015-2020
Table 145 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 146 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 147 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 148 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025

Packaged Food

In packaged food we consider two aspects of food sales: 1) Retail sales. 2) Foodservice. Retail sales is defined as sales through establishments primarily engaged in the sale of fresh, packaged and prepared foods for home preparation and consumption. This excludes hotels, restaurant, cafés, duty free sales and institutional sales (canteens, prisons/jails, hospitals, army, etc). Our retail definition EXCLUDES the purchase of food products from foodservice outlets for consumption off-premises, eg impulse confectionery bought from counters of cafés/bars. This falls under foodservice sales. For foodservice, we capture all sales to foodservice outlets, regardless of whether the products are eventually consumed on-premise or off-premise. Foodservice sales is defined as sales to consumer foodservice outlets that serve the general public in a non-captive environment. Outlets include cafés/bars, FSR (full-service restaurants), fast food, 100% home delivery/takeaway, self-service cafeterias and street stalls/kiosks. Sales to semicaptive foodservice outlets are also included. This describes outlets located in leisure, travel and retail environments. 1) Retail refers to units located in retail outlets such as department stores, shopping malls, shopping centres, super/hypermarkets etc. 2) Leisure refers to units located in leisure establishments such as museums, health clubs, cinemas, theatres, theme parks and sports stadiums. 3) Travel refers to units located in based in airports, rail stations, coach stations, motorway service stations offering gas facilities etc. Beyond the scope of the foodservice research are captive foodservice units that serve captive populations around institutions such as hospitals, schools, and prisons. This is also known as institutional sales.

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This report originates from Passport, our Packaged Food research and analysis database.

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