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Country Report

Packaged food in

Packaged Food in Australia

Dec 2018

US$7,150

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Executive Summary

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Adventurous consumer palates drive innovation across packaged food

In 2018, packaged food sales increased modestly overall in Australia. However, some areas performed more strongly, particularly those offering health and wellness, convenience and practicality.

Product narrative key in driving consumer engagement in 2018

Product narrative will continue to be an essential component in driving and establishing brand loyalty, especially as consumer outlook becomes more global. Brands paying homage to their roots through packaging design or flavour have been successful in 2018, heightening the level of authenticity and quality consumers attach to a product.

Private label continues to capture sales from branded products

In 2018, Aldi Supermarket Stores captured a considerable share of sales across packaged food, with this trend set to continue over the forecast period. This success is based on the ability to offer cheaper grocery staple alternatives.

Supermarkets continue to lead food distribution

Store based retailing outperforms non store-based outlets when it comes to where consumers purchase packaged food. Despite the growth of internet-based retailing, supermarkets account for the majority of packaged food distribution.

Portion control and on-the-go solutions to drive growth

Packaged food will continue to grow at a conservative pace over the forecast period, with pockets of significantly strong growth in areas like baby food, ready meals and snacks, where innovation is a lot more pronounced. Nutritional profile will be an overriding concern for consumers when purchasing packaged food.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Packaged food industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Packaged food industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from the category reports in Australia for free.

The Packaged food in Australia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Packaged food in Australia?
What are the major brands in Australia?
As economic prospects slowly improve, are consumers starting to eat out more and spending less time cooking at home?
How is private label performing in the wake of retail consolidation and the global economic hangover?
Do consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Packaged Food in Australia

EXECUTIVE SUMMARY

Adventurous consumer palates drive innovation across packaged food

Product narrative key in driving consumer engagement in 2018

Private label continues to capture sales from branded products

Supermarkets continue to lead food distribution

Portion control and on-the-go solutions to drive growth

FOODSERVICE

Sales to Foodservice

Health and wellness drives growth

Consumer Foodservice

Desire for new experiences and health and wellness boost the consumer foodservice performance

CATEGORY DATA

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Chocolate Confectionery in Australia

HEADLINES

PROSPECTS

Growing interest in product narrative has created momentum for product innovation

Permissible indulgences closes gap between health consciousness and indulgent snacking

Gourmet trends driving enthusiasm for premium products

COMPETITIVE LANDSCAPE

Multinationals continue to lead

Gifting drives growth for seasonal chocolates and boxed assortments

Violet Crumble back in Australian ownership

Summary 2 Other Chocolate Confectionery by Product Type:

CATEGORY DATA

Table 19 Sales of Chocolate Confectionery by Category: Volume 2013-2018
Table 20 Sales of Chocolate Confectionery by Category: Value 2013-2018
Table 21 Sales of Chocolate Confectionery by Category: % Volume Growth 2013-2018
Table 22 Sales of Chocolate Confectionery by Category: % Value Growth 2013-2018
Table 23 Sales of Chocolate Tablets by Type: % Value 2013-2018
Table 24 NBO Company Shares of Chocolate Confectionery: % Value 2014-2018
Table 25 LBN Brand Shares of Chocolate Confectionery: % Value 2015-2018
Table 26 Distribution of Chocolate Confectionery by Format: % Value 2013-2018
Table 27 Forecast Sales of Chocolate Confectionery by Category: Volume 2018-2023
Table 28 Forecast Sales of Chocolate Confectionery by Category: Value 2018-2023
Table 29 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023

Gum in Australia

HEADLINES

PROSPECTS

Bubble gum continues to decline

Flavour innovation remains limited

Mars Wrigley makes a conscious effort to boost sustainable agricultural practices

COMPETITIVE LANDSCAPE

Mars continues to dominate the maturing gum category

Functional properties invite innovation

Distribution defines demand

CATEGORY DATA

Table 31 Sales of Gum by Category: Volume 2013-2018
Table 32 Sales of Gum by Category: Value 2013-2018
Table 33 Sales of Gum by Category: % Volume Growth 2013-2018
Table 34 Sales of Gum by Category: % Value Growth 2013-2018
Table 35 Sales of Gum by Flavour: Rankings 2013-2018
Table 36 NBO Company Shares of Gum: % Value 2014-2018
Table 37 LBN Brand Shares of Gum: % Value 2015-2018
Table 38 Distribution of Gum by Format: % Value 2013-2018
Table 39 Forecast Sales of Gum by Category: Volume 2018-2023
Table 40 Forecast Sales of Gum by Category: Value 2018-2023
Table 41 Forecast Sales of Gum by Category: % Volume Growth 2018-2023
Table 42 Forecast Sales of Gum by Category: % Value Growth 2018-2023

Ice Cream and Frozen Desserts in Australia

HEADLINES

PROSPECTS

Joint branding drives product and marketing innovations

Health and wellness continues to dominate new product development

The sharing experience drives volume growth

COMPETITIVE LANDSCAPE

Bulla and Streets Paddle Pop extend their product profiles with nostalgic treats

Sara Lee launched new “portionable indulgences”

Weis acquired by Unilever Group

CATEGORY DATA

Table 43 Sales of Ice Cream and Frozen Desserts by Category: Volume 2013-2018
Table 44 Sales of Ice Cream and Frozen Desserts by Category: Value 2013-2018
Table 45 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2013-2018
Table 46 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2013-2018
Table 47 Sales of Ice Cream by Leading Flavours: Rankings 2013-2018
Table 48 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2014-2018
Table 49 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2015-2018
Table 50 NBO Company Shares of Ice Cream: % Value 2014-2018
Table 51 LBN Brand Shares of Ice Cream: % Value 2015-2018
Table 52 NBO Company Shares of Impulse Ice Cream: % Value 2014-2018
Table 53 LBN Brand Shares of Impulse Ice Cream: % Value 2015-2018
Table 54 NBO Company Shares of Take-home Ice Cream: % Value 2014-2018
Table 55 LBN Brand Shares of Take-home Ice Cream: % Value 2015-2018
Table 56 NBO Company Shares of Frozen Desserts: % Value 2014-2018
Table 57 LBN Brand Shares of Frozen Desserts: % Value 2015-2018
Table 58 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2013-2018
Table 59 Distribution of Ice Cream by Format: % Value 2013-2018
Table 60 Distribution of Frozen Desserts by Format: % Value 2013-2018
Table 61 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2018-2023
Table 62 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2018-2023
Table 63 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2018-2023
Table 64 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2018-2023

Savoury Snacks in Australia

HEADLINES

PROSPECTS

Consumers demand more adventurous flavours

Premiumisation to continue to drive product innovation

Brands continue to innovate to include taste and nutrition simultaneously

COMPETITIVE LANDSCAPE

Industry still controlled by key players across categories

Plant-based ingredients become increasingly popular

Doritos and Carman’s Fine Foods extend product offering to savoury biscuits

Summary 3 Other Savoury Snacks by Product Type:

CATEGORY DATA

Table 65 Sales of Savoury Snacks by Category: Volume 2013-2018
Table 66 Sales of Savoury Snacks by Category: Value 2013-2018
Table 67 Sales of Savoury Snacks by Category: % Volume Growth 2013-2018
Table 68 Sales of Savoury Snacks by Category: % Value Growth 2013-2018
Table 69 NBO Company Shares of Savoury Snacks: % Value 2014-2018
Table 70 LBN Brand Shares of Savoury Snacks: % Value 2015-2018
Table 71 Distribution of Savoury Snacks by Format: % Value 2013-2018
Table 72 Forecast Sales of Savoury Snacks by Category: Volume 2018-2023
Table 73 Forecast Sales of Savoury Snacks by Category: Value 2018-2023
Table 74 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2018-2023
Table 75 Forecast Sales of Savoury Snacks by Category: % Value Growth 2018-2023

Sugar Confectionery in Australia

HEADLINES

PROSPECTS

Sugar confectionery growth remains conservative as a result of cross-category competition

Allen’s collaborates with Peters Ice Cream to create a sweet Australian hybrid

Visibility is what makes the difference

COMPETITIVE LANDSCAPE

Nestlé Australia and Mondelez Australia remain the leaders across categories

Darrell Lea bought by private equity firm

Private label growth is stunted by leading players and small manufacturers

Summary 4 Other Sugar Confectionery by Product Type:

CATEGORY DATA

Table 76 Sales of Sugar Confectionery by Category: Volume 2013-2018
Table 77 Sales of Sugar Confectionery by Category: Value 2013-2018
Table 78 Sales of Sugar Confectionery by Category: % Volume Growth 2013-2018
Table 79 Sales of Sugar Confectionery by Category: % Value Growth 2013-2018
Table 80 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2013-2018
Table 81 NBO Company Shares of Sugar Confectionery: % Value 2014-2018
Table 82 LBN Brand Shares of Sugar Confectionery: % Value 2015-2018
Table 83 Distribution of Sugar Confectionery by Format: % Value 2013-2018
Table 84 Forecast Sales of Sugar Confectionery by Category: Volume 2018-2023
Table 85 Forecast Sales of Sugar Confectionery by Category: Value 2018-2023
Table 86 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023
Table 87 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2018-2023

Sweet Biscuits, Snack Bars and Fruit Snacks in Australia

HEADLINES

PROSPECTS

Consumers demand transparency and natural ingredients

Energy bars category is set to mature

Product positioning a key driver of growth

COMPETITIVE LANDSCAPE

Arnott’s leads in sweet biscuits

Carman’s Fine Foods dominates health and wellness categories

Fruit snacks category remains mature and stagnant

CATEGORY DATA

Table 88 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2013-2018
Table 89 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2013-2018
Table 90 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2013-2018
Table 91 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2013-2018
Table 92 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2014-2018
Table 93 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2015-2018
Table 94 NBO Company Shares of Sweet Biscuits: % Value 2014-2018
Table 95 LBN Brand Shares of Sweet Biscuits: % Value 2015-2018
Table 96 NBO Company Shares of Snack Bars: % Value 2014-2018
Table 97 LBN Brand Shares of Snack Bars: % Value 2015-2018
Table 98 NBO Company Shares of Fruit Snacks: % Value 2014-2018
Table 99 LBN Brand Shares of Fruit Snacks: % Value 2015-2018
Table 100 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2013-2018
Table 101 Distribution of Sweet Biscuits by Format: % Value 2013-2018
Table 102 Distribution of Snack Bars by Format: % Value 2013-2018
Table 103 Distribution of Fruit Snacks by Format: % Value 2013-2018
Table 104 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2018-2023
Table 105 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023
Table 106 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023
Table 107 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023

Baby Food in Australia

HEADLINES

PROSPECTS

Pitango enters baby food with the Little Goodness range

Strong potential for development of milk formula brands that treat infant reflux

Australia Post’s daigou initiative presents opportunities for local milk formula brands

COMPETITIVE LANDSCAPE

Wattle Health launches new baby food range in 2018

Bubs Australia acquires NuLac Foods

Freedom Foods introduces the Diamond pro+ line

CATEGORY DATA

Table 108 Sales of Baby Food by Category: Volume 2013-2018
Table 109 Sales of Baby Food by Category: Value 2013-2018
Table 110 Sales of Baby Food by Category: % Volume Growth 2013-2018
Table 111 Sales of Baby Food by Category: % Value Growth 2013-2018
Table 112 NBO Company Shares of Baby Food: % Value 2014-2018
Table 113 LBN Brand Shares of Baby Food: % Value 2015-2018
Table 114 Distribution of Baby Food by Format: % Value 2013-2018
Table 115 Forecast Sales of Baby Food by Category: Volume 2018-2023
Table 116 Forecast Sales of Baby Food by Category: Value 2018-2023
Table 117 Forecast Sales of Baby Food by Category: % Volume Growth 2018-2023
Table 118 Forecast Sales of Baby Food by Category: % Value Growth 2018-2023

Cheese in Australia

HEADLINES

PROSPECTS

Growing consumer sophistication fuels innovation in cheese

Potential for development of new probiotic feta cheese products increases

Flavoured cheese remains an encouraging area for innovation

COMPETITIVE LANDSCAPE

Lion remains well positioned to respond to evolving speciality cheese trends

In-store product placement increasingly influential in attracting consumers

Bulla Family Dairy introduces Bulla Spreadable Feta

CATEGORY DATA

Table 119 Sales of Cheese by Category: Volume 2013-2018
Table 120 Sales of Cheese by Category: Value 2013-2018
Table 121 Sales of Cheese by Category: % Volume Growth 2013-2018
Table 122 Sales of Cheese by Category: % Value Growth 2013-2018
Table 123 Sales of Spreadable Processed Cheese by Type: % Value 2013-2018
Table 124 Sales of Unprocessed Cheese by Type: % Value 2013-2018
Table 125 NBO Company Shares of Cheese: % Value 2014-2018
Table 126 LBN Brand Shares of Cheese: % Value 2015-2018
Table 127 Distribution of Cheese by Format: % Value 2013-2018
Table 128 Forecast Sales of Cheese by Category: Volume 2018-2023
Table 129 Forecast Sales of Cheese by Category: Value 2018-2023
Table 130 Forecast Sales of Cheese by Category: % Volume Growth 2018-2023
Table 131 Forecast Sales of Cheese by Category: % Value Growth 2018-2023

Drinking Milk Products in Australia

HEADLINES

PROSPECTS

Milk alternatives stands to benefit from rising health awareness among consumers

Sustainability concerns fuel discussion about use of glass milk bottles

A2 Dairy launches new powder milk product made with Manuka honey

COMPETITIVE LANDSCAPE

Private label lines benefit from rising demand for full fat fresh milk

Oak Plus taps into consumer demands for flavourful protein-rich products

The Complete Dairy introduces innovative cold filtration technique

CATEGORY DATA

Table 132 Sales of Drinking Milk Products by Category: Volume 2013-2018
Table 133 Sales of Drinking Milk Products by Category: Value 2013-2018
Table 134 Sales of Drinking Milk Products by Category: % Volume Growth 2013-2018
Table 135 Sales of Drinking Milk Products by Category: % Value Growth 2013-2018
Table 136 NBO Company Shares of Drinking Milk Products: % Value 2014-2018
Table 137 LBN Brand Shares of Drinking Milk Products: % Value 2015-2018
Table 138 Distribution of Drinking Milk Products by Format: % Value 2013-2018
Table 139 Forecast Sales of Drinking Milk Products Products by Category: Volume 2018-2023
Table 140 Forecast Sales of Drinking Milk Products Products by Category: Value 2018-2023
Table 141 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2018-2023
Table 142 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2018-2023

Other Dairy in Australia

HEADLINES

PROSPECTS

Organic cream products continue to gain popularity

Bulla extends its premium cream range with the launch of Pure Cream

COMPETITIVE LANDSCAPE

Lion remains the leading company in other dairy in 2018

Private label products maintain strong presence in other dairy categories

CATEGORY DATA

Table 143 Sales of Other Dairy by Category: Volume 2013-2018
Table 144 Sales of Other Dairy by Category: Value 2013-2018
Table 145 Sales of Other Dairy by Category: % Volume Growth 2013-2018
Table 146 Sales of Other Dairy by Category: % Value Growth 2013-2018
Table 147 Sales of Cream by Type: % Value 2013-2018
Table 148 NBO Company Shares of Other Dairy: % Value 2014-2018
Table 149 LBN Brand Shares of Other Dairy: % Value 2015-2018
Table 150 Distribution of Other Dairy by Format: % Value 2013-2018
Table 151 Forecast Sales of Other Dairy by Category: Volume 2018-2023
Table 152 Forecast Sales of Other Dairy by Category: Value 2018-2023
Table 153 Forecast Sales of Other Dairy by Category: % Volume Growth 2018-2023
Table 154 Forecast Sales of Other Dairy by Category: % Value Growth 2018-2023

Yoghurt and Sour Milk Products in Australia

HEADLINES

PROSPECTS

Focus on product narratives helps to reignite interest in older yoghurt brands

Protein-rich yoghurt remains an encouraging area for new product development

Packaging innovations aim to provide greater convenience to consumers

COMPETITIVE LANDSCAPE

Portion control trend leads yogurt companies to embrace smaller pack sizes

Successful brand messaging strategy supports value share gain for Jalna

CATEGORY DATA

Table 155 Sales of Yoghurt and Sour Milk Products by Category: Volume 2013-2018
Table 156 Sales of Yoghurt and Sour Milk Products by Category: Value 2013-2018
Table 157 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2013-2018
Table 158 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2013-2018
Table 159 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2014-2018
Table 160 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2015-2018
Table 161 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2013-2018
Table 162 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
Table 163 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
Table 164 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
Table 165 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023

Baked Goods in Australia

HEADLINES

PROSPECTS

Aversion to sugar and gluten fuels innovation within dessert mixes

Gluten-free bread will continue to drive demand

In-house bakeries challenge packaged alternatives

COMPETITIVE LANDSCAPE

Goodman Fielder leads bread

Private label leads packaged cakes

Green’s General Foods leads dessert mixes

CATEGORY DATA

Table 166 Sales of Baked Goods by Category: Volume 2013-2018
Table 167 Sales of Baked Goods by Category: Value 2013-2018
Table 168 Sales of Baked Goods by Category: % Volume Growth 2013-2018
Table 169 Sales of Baked Goods by Category: % Value Growth 2013-2018
Table 170 Sales of Pastries by Type: % Value 2013-2018
Table 171 NBO Company Shares of Baked Goods: % Value 2014-2018
Table 172 LBN Brand Shares of Baked Goods: % Value 2015-2018
Table 173 Distribution of Baked Goods by Format: % Value 2013-2018
Table 174 Forecast Sales of Baked Goods by Category: Volume 2018-2023
Table 175 Forecast Sales of Baked Goods by Category: Value 2018-2023
Table 176 Forecast Sales of Baked Goods by Category: % Volume Growth 2018-2023
Table 177 Forecast Sales of Baked Goods by Category: % Value Growth 2018-2023

Breakfast Cereals in Australia

HEADLINES

PROSPECTS

Health and wellness still at forefront of innovation

Sanitarium introduces cholesterol lowering Weet-Bix

Breakfast cereals to be challenged by snacking trend

COMPETITIVE LANDSCAPE

Kellogg (Australia) boosts healthy image to boost growth

FODMAP certification set to attract consumers

Uncle Toby’s leads growth for Nestlé

CATEGORY DATA

Table 178 Sales of Breakfast Cereals by Category: Volume 2013-2018
Table 179 Sales of Breakfast Cereals by Category: Value 2013-2018
Table 180 Sales of Breakfast Cereals by Category: % Volume Growth 2013-2018
Table 181 Sales of Breakfast Cereals by Category: % Value Growth 2013-2018
Table 182 NBO Company Shares of Breakfast Cereals: % Value 2014-2018
Table 183 LBN Brand Shares of Breakfast Cereals: % Value 2015-2018
Table 184 Distribution of Breakfast Cereals by Format: % Value 2013-2018
Table 185 Forecast Sales of Breakfast Cereals by Category: Volume 2018-2023
Table 186 Forecast Sales of Breakfast Cereals by Category: Value 2018-2023
Table 187 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
Table 188 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2018-2023

Processed Fruit and Vegetables in Australia

HEADLINES

PROSPECTS

Importance of country of origin labelling becomes more pronounced

Frozen potatoes drives value growth in line with health and wellness trends

New healthier options attracting consumers

COMPETITIVE LANDSCAPE

Shelf stable fruits and vegetables led by SPC Ardmona

Growing competition from private label

Frozen processed fruit and vegetables sales led by McCain and Simplot

CATEGORY DATA

Table 189 Sales of Processed Fruit and Vegetables by Category: Volume 2013-2018
Table 190 Sales of Processed Fruit and Vegetables by Category: Value 2013-2018
Table 191 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2013-2018
Table 192 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2013-2018
Table 193 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2013-2018
Table 194 NBO Company Shares of Processed Fruit and Vegetables: % Value 2014-2018
Table 195 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2015-2018
Table 196 Distribution of Processed Fruit and Vegetables by Format: % Value 2013-2018
Table 197 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023
Table 198 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2018-2023
Table 199 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023
Table 200 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023

Processed Meat and Seafood in Australia

HEADLINES

PROSPECTS

Smaller packing trend encourages innovation in chilled meat

Coles goes a step further in recycling initiatives

Flavour innovation to encourage growth in processed seafood

COMPETITIVE LANDSCAPE

Simplot Australia leads processed seafood

New flavours attracting consumers

Life Health Foods dominates meat substitutes sales

CATEGORY DATA

Table 201 Sales of Processed Meat and Seafood by Category: Volume 2013-2018
Table 202 Sales of Processed Meat and Seafood by Category: Value 2013-2018
Table 203 Sales of Processed Meat and Seafood by Category: % Volume Growth 2013-2018
Table 204 Sales of Processed Meat and Seafood by Category: % Value Growth 2013-2018
Table 205 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 206 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 207 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 208 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2013-2018
Table 209 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2013-2018
Table 210 NBO Company Shares of Processed Meat and Seafood: % Value 2014-2018
Table 211 LBN Brand Shares of Processed Meat and Seafood: % Value 2015-2018
Table 212 Distribution of Processed Meat and Seafood by Format: % Value 2013-2018
Table 213 Forecast Sales of Processed Meat and Seafood by Category: Volume 2018-2023
Table 214 Forecast Sales of Processed Meat and Seafood by Category: Value 2018-2023
Table 215 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2018-2023
Table 216 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2018-2023

Rice, Pasta and Noodles in Australia

HEADLINES

PROSPECTS

Ancient grains driving product innovation in rice

Filled pasta to drive chilled pasta growth

Vegan pasta to maintain engagement within pasta

COMPETITIVE LANDSCAPE

Rice Growers continues to dominate rice

San Remo Macaroni

Oriental Merchant remains sales leader

CATEGORY DATA

Table 217 Sales of Rice, Pasta and Noodles by Category: Volume 2013-2018
Table 218 Sales of Rice, Pasta and Noodles by Category: Value 2013-2018
Table 219 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2013-2018
Table 220 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2013-2018
Table 221 Sales of Instant Noodles by Leading Flavours: Rankings 2013-2018
Table 222 NBO Company Shares of Rice, Pasta and Noodles: % Value 2014-2018
Table 223 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2015-2018
Table 224 NBO Company Shares of Rice: % Value 2014-2018
Table 225 LBN Brand Shares of Rice: % Value 2015-2018
Table 226 NBO Company Shares of Pasta: % Value 2014-2018
Table 227 LBN Brand Shares of Pasta: % Value 2015-2018
Table 228 NBO Company Shares of Noodles: % Value 2014-2018
Table 229 LBN Brand Shares of Noodles: % Value 2015-2018
Table 230 Distribution of Rice, Pasta and Noodles by Format: % Value 2013-2018
Table 231 Distribution of Rice by Format: % Value 2013-2018
Table 232 Distribution of Pasta by Format: % Value 2013-2018
Table 233 Distribution of Noodles by Format: % Value 2013-2018
Table 234 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023
Table 235 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2018-2023
Table 236 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023
Table 237 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023

Edible Oils in Australia

HEADLINES

PROSPECTS

Provenance drives packaging innovation and design

Moro launches new blends in olive oil

Consumers demand fresher products

COMPETITIVE LANDSCAPE

Boundary Bend Ltd leads olive oil

Conga Foods Pty Ltd

Melrose Health Supplies continues to grow

CATEGORY DATA

Table 238 Sales of Edible Oils by Category: Volume 2013-2018
Table 239 Sales of Edible Oils by Category: Value 2013-2018
Table 240 Sales of Edible Oils by Category: % Volume Growth 2013-2018
Table 241 Sales of Edible Oils by Category: % Value Growth 2013-2018
Table 242 NBO Company Shares of Edible Oils: % Value 2014-2018
Table 243 LBN Brand Shares of Edible Oils: % Value 2015-2018
Table 244 Distribution of Edible Oils by Format: % Value 2013-2018
Table 245 Forecast Sales of Edible Oils by Category: Volume 2018-2023
Table 246 Forecast Sales of Edible Oils by Category: Value 2018-2023
Table 247 Forecast Sales of Edible Oils by Category: % Volume Growth 2018-2023
Table 248 Forecast Sales of Edible Oils by Category: % Value Growth 2018-2023

Ready Meals in Australia

HEADLINES

PROSPECTS

Vegan ready meals fills the health and wellness gap within category

Taste and quality to play even bigger roles than convenience

COMPETITIVE LANDSCAPE

Simplot to exit frozen ready meals

Promotional activity drives growth

Frozen food contributes to growth of ready meals

CATEGORY DATA

Table 249 Sales of Ready Meals by Category: Volume 2013-2018
Table 250 Sales of Ready Meals by Category: Value 2013-2018
Table 251 Sales of Ready Meals by Category: % Volume Growth 2013-2018
Table 252 Sales of Ready Meals by Category: % Value Growth 2013-2018
Table 253 Sales of Chilled Ready Meals by Ethnicity: % Value 2013-2018
Table 254 Sales of Frozen Ready Meals by Ethnicity: % Value 2013-2018
Table 255 NBO Company Shares of Ready Meals: % Value 2014-2018
Table 256 LBN Brand Shares of Ready Meals: % Value 2015-2018
Table 257 Distribution of Ready Meals by Format: % Value 2013-2018
Table 258 Forecast Sales of Ready Meals by Category: Volume 2018-2023
Table 259 Forecast Sales of Ready Meals by Category: Value 2018-2023
Table 260 Forecast Sales of Ready Meals by Category: % Volume Growth 2018-2023
Table 261 Forecast Sales of Ready Meals by Category: % Value Growth 2018-2023

Sauces, Dressings and Condiments in Australia

HEADLINES

PROSPECTS

Chris’ Dips dessert-inspired dips creates new occasion

Nestlé launches flexitarian cooking sauces under Maggi Marketplace

Yoghurt enters condiments with new squeezable packaging design

COMPETITIVE LANDSCAPE

Mars Australia leads sauces, dressings and condiments

Fish sauces remains most promising category

CATEGORY DATA

Table 262 Sales of Sauces, Dressings and Condiments by Category: Volume 2013-2018
Table 263 Sales of Sauces, Dressings and Condiments by Category: Value 2013-2018
Table 264 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2013-2018
Table 265 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2013-2018
Table 266 Sales of Cooking Sauces by Type: % Value 2013-2018
Table 267 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2014-2018
Table 268 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2015-2018
Table 269 Distribution of Sauces, Dressings and Condiments by Format: % Value 2013-2018
Table 270 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2018-2023
Table 271 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2018-2023
Table 272 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2018-2023
Table 273 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2018-2023

Soup in Australia

HEADLINES

PROSPECTS

Demand for fresher food will challenge growth of soup

Pouch and folding carton formats grow in popularity at the expense of canned soup

Pitango

COMPETITIVE LANDSCAPE

Unilever remains overall leader

Valcorp Fine Foods positively capitalises on health trends

Private label captures a strong presence across soup

CATEGORY DATA

Table 274 Sales of Soup by Category: Volume 2013-2018
Table 275 Sales of Soup by Category: Value 2013-2018
Table 276 Sales of Soup by Category: % Volume Growth 2013-2018
Table 277 Sales of Soup by Category: % Value Growth 2013-2018
Table 278 Sales of Soup by by Leading Flavours: Rankings 2013-2018
Table 279 NBO Company Shares of Soup: % Value 2014-2018
Table 280 LBN Brand Shares of Soup: % Value 2015-2018
Table 281 Distribution of Soup by Format: % Value 2013-2018
Table 282 Forecast Sales of Soup by Category: Volume 2018-2023
Table 283 Forecast Sales of Soup by Category: Value 2018-2023
Table 284 Forecast Sales of Soup by Category: % Volume Growth 2018-2023
Table 285 Forecast Sales of Soup by Category: % Value Growth 2018-2023

Sweet Spreads in Australia

HEADLINES

PROSPECTS

Adulterated honey negatively impacts sweet spreads

Lindt Chocolate introduces new chocolate spread to rival Nutella

Flavour innovation to drive curiosity and growth in jam and preserves

COMPETITIVE LANDSCAPE

Bega Cheese Ltd dominates nut and seed based spreads

Ferrero Australia Pty Ltd dominates chocolate spreads

Private label’s growth driven by Aldi Stores Supermarkets Pty Ltd

CATEGORY DATA

Table 286 Sales of Sweet Spreads by Category: Volume 2013-2018
Table 287 Sales of Sweet Spreads by Category: Value 2013-2018
Table 288 Sales of Sweet Spreads by Category: % Volume Growth 2013-2018
Table 289 Sales of Sweet Spreads by Category: % Value Growth 2013-2018
Table 290 Sales of Jams and Preserves by Leading Flavours: Rankings 2013-2018
Table 291 NBO Company Shares of Sweet Spreads: % Value 2014-2018
Table 292 LBN Brand Shares of Sweet Spreads: % Value 2015-2018
Table 293 Distribution of Sweet Spreads by Format: % Value 2013-2018
Table 294 Forecast Sales of Sweet Spreads by Category: Volume 2018-2023
Table 295 Forecast Sales of Sweet Spreads by Category: Value 2018-2023
Table 296 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2018-2023
Table 297 Forecast Sales of Sweet Spreads by Category: % Value Growth 2018-2023

Butter and Spreads in Australia

HEADLINES

PROSPECTS

Premiumisation trend creates opportunities for brand differentiation in butter

Butter makes gains at the expense of margarine and spreads

Australians show growing interest in cultured butter

COMPETITIVE LANDSCAPE

Nuttelex is a leading innovator in margarine and spreads

Fonterra Brands remains the top branded player in butter and spreads

Private label penetration remains high in butter and spreads

CATEGORY DATA

Table 298 Sales of Butter and Spreads by Category: Volume 2013-2018
Table 299 Sales of Butter and Spreads by Category: Value 2013-2018
Table 300 Sales of Butter and Spreads by Category: % Volume Growth 2013-2018
Table 301 Sales of Butter and Spreads by Category: % Value Growth 2013-2018
Table 302 NBO Company Shares of Butter and Spreads: % Value 2014-2018
Table 303 LBN Brand Shares of Butter and Spreads: % Value 2015-2018
Table 304 Distribution of Butter and Spreads by Format: % Value 2013-2018
Table 305 Forecast Sales of Butter and Spreads by Category: Volume 2018-2023
Table 306 Forecast Sales of Butter and Spreads by Category: Value 2018-2023
Table 307 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
Table 308 Forecast Sales of Butter and Spreads by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Packaged Food in Australia

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Executive Summary

New Report Guarantee

Adventurous consumer palates drive innovation across packaged food

Product narrative key in driving consumer engagement in 2018

Private label continues to capture sales from branded products

Supermarkets continue to lead food distribution

Portion control and on-the-go solutions to drive growth

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Overview

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Table of Contents

Packaged Food in Australia

EXECUTIVE SUMMARY

Adventurous consumer palates drive innovation across packaged food

Product narrative key in driving consumer engagement in 2018

Private label continues to capture sales from branded products

Supermarkets continue to lead food distribution

Portion control and on-the-go solutions to drive growth

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

CATEGORY DATA

MARKET DATA

SOURCES

Chocolate Confectionery in Australia

HEADLINES

PROSPECTS

Growing interest in product narrative has created momentum for product innovation

Permissible indulgences closes gap between health consciousness and indulgent snacking

Gourmet trends driving enthusiasm for premium products

COMPETITIVE LANDSCAPE

Multinationals continue to lead

Gifting drives growth for seasonal chocolates and boxed assortments

Violet Crumble back in Australian ownership

CATEGORY DATA

Gum in Australia

HEADLINES

PROSPECTS

Bubble gum continues to decline

Flavour innovation remains limited

Mars Wrigley makes a conscious effort to boost sustainable agricultural practices

COMPETITIVE LANDSCAPE

Mars continues to dominate the maturing gum category

Functional properties invite innovation

Distribution defines demand

CATEGORY DATA

Ice Cream and Frozen Desserts in Australia

HEADLINES

PROSPECTS

Joint branding drives product and marketing innovations

Health and wellness continues to dominate new product development

The sharing experience drives volume growth

COMPETITIVE LANDSCAPE

Bulla and Streets Paddle Pop extend their product profiles with nostalgic treats

Sara Lee launched new “portionable indulgences”

Weis acquired by Unilever Group

CATEGORY DATA

Savoury Snacks in Australia

HEADLINES

PROSPECTS

Consumers demand more adventurous flavours

Premiumisation to continue to drive product innovation

Brands continue to innovate to include taste and nutrition simultaneously

COMPETITIVE LANDSCAPE

Industry still controlled by key players across categories

Plant-based ingredients become increasingly popular

Doritos and Carman’s Fine Foods extend product offering to savoury biscuits

CATEGORY DATA

Sugar Confectionery in Australia

HEADLINES

PROSPECTS

Sugar confectionery growth remains conservative as a result of cross-category competition

Allen’s collaborates with Peters Ice Cream to create a sweet Australian hybrid

Visibility is what makes the difference