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Country Report

Packaged food in

Packaged Food in Austria

266 pages, Dec 2017

US$7,150

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Strong performance for overall packaged food in 2017

Packaged food posted a robust performance in 2017 as a result of manufacturers’ sustained efforts to offer new and exciting concepts, which attracted many new consumers to more diverse categories. In terms of macro-categories, most successful in 2017 was cooking ingredients and meals, followed by snacks, staple foods and dairy products and alternatives.

Vegetarian, vegan and superfoods products as growth drivers

A more overt manifestation of the health and wellness trend led to deeper entrenchment of veganism and vegetarianism in Austria in 2017, as well as a growing presence of packaged food containing supergrains or superfruits. With a heightened sense of wellbeing prevalent among Austrians, many consumers also opted to try to avoid meat to a greater extent if they were not willing to give it up altogether.

Fierce competition between private label and branded manufacturers persists

Packaged food continued to show a strong level of competition in 2017. Despite a high level of sales of artisanal producers and private label, big global players remained strong in overall packaged food, and competed with strong advertising campaigns and new product launches.

Supermarkets lead distribution yet discounters see value share increase

Modern grocery retailers such as supermarkets, discounters and hypermarkets maintained their lead in the distribution of packaged food in Austria in 2017. With the growing popularity of private label in Austria in the preceding years as well as in 2017, discounters were able to profit across packaged food.

Good future performance expected for overall packaged food

Packaged food is predicted to see a continued positive performance over the forecast period, albeit at a slower rate in comparison to 2017. Packaged food will gain from manufacturers’ investment in research and development of new products and solutions.

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Samples

Packaged Food Sample Report Packaged Food Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Packaged food industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Packaged food industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from the category reports in Austria for free.

The Packaged food in Austria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Packaged food in Austria?
What are the major brands in Austria?
As economic prospects slowly improve, are consumers starting to eat out more and spending less time cooking at home?
How is private label performing in the wake of retail consolidation and the global economic hangover?
Do consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Want to find out more about this report?

Request more information

Packaged Food in Austria

EXECUTIVE SUMMARY

Strong performance for overall packaged food in 2017

Vegetarian, vegan and superfoods products as growth drivers

Fierce competition between private label and branded manufacturers persists

Supermarkets lead distribution yet discounters see value share increase

Good future performance expected for overall packaged food

KEY TRENDS AND DEVELOPMENTS

Greater availability of vegan and vegetarian products in Austria

Outlook

Super ingredients feature more prominently in Austrian retail outlets

Outlook

Fresh, convenient and gourmet – a mix of trends

Outlook

Snacking continues its trajectory towards ubiquity

Outlook

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: sales to foodservice

Trends: consumer foodservice

Prospects

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2012-2017
Table 6 Sales of Packaged Food by Category: Value 2012-2017
Table 7 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 8 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 10 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 11 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 12 Penetration of Private Label by Category: % Value 2012-2017
Table 13 Distribution of Packaged Food by Format: % Value 2012-2017
Table 14 Distribution of Packaged Food by Format and Category: % Value 2017
Table 15 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 16 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Packaged Food in Austria - Company Profiles

Berglandmilch GmbH in Packaged Food (Austria)

STRATEGIC DIRECTION

KEY FACTS

Summary 2 Berglandmilch GmbH: Key Facts
Summary 3 Berglandmilch GmbH: Operational Indicators

COMPETITIVE POSITIONING

Summary 4 Berglandmilch GmbH: Competitive Position 2017

Felix Austria GmbH in Packaged Food (Austria)

STRATEGIC DIRECTION

KEY FACTS

Summary 5 Felix Austria GmbH: Key Facts
Summary 6 Felix Austria GmbH: Operational Indicators

COMPETITIVE POSITIONING

Summary 7 Felix Austria GmbH: Competitive Position 2017

Handl Tyrol GmbH in Packaged Food (Austria)

STRATEGIC DIRECTION

KEY FACTS

Summary 8 Handl Tyrol GmbH: Key Facts

COMPETITIVE POSITIONING

Summary 9 Handl Tyrol GmbH: Competitive Position 2017

KRÖSWANG GmbH in Packaged Food (Austria)

STRATEGIC DIRECTION

KEY FACTS

Summary 10 Kröswang GmbH: Key Facts
Summary 11 Kröswang GmbH: Operational Indicators

COMPETITIVE POSITIONING

Mondelez Österreich GmbH in Packaged Food (Austria)

STRATEGIC DIRECTION

KEY FACTS

Summary 12 Mondelez Österreich GmbH: Key Facts

COMPETITIVE POSITIONING

Summary 13 Mondelez Österreich GmbH: Competitive Position 2017

Nöm AG in Packaged Food (Austria)

STRATEGIC DIRECTION

KEY FACTS

Summary 14 Nöm AG: Key Facts
Summary 15 Nöm AG: Operational Indicators

COMPETITIVE POSITIONING

Summary 16 Nöm AG: Competitive Position 2017

Rewe International AG in Packaged Food (Austria)

STRATEGIC DIRECTION

KEY FACTS

Summary 17 Rewe International AG: Key Facts
Summary 18 Rewe International AG: Operational Indicators

INTERNET STRATEGY

PRIVATE LABEL

Summary 19 Rewe International AG: Private Label Portfolio

COMPETITIVE POSITIONING

Summary 20 Rewe International AG: Competitive Position 2016

Unilever Austria GmbH in Packaged Food (Austria)

STRATEGIC DIRECTION

KEY FACTS

Summary 21 Unilever Austria GmbH: Key Facts

COMPETITIVE POSITIONING

Summary 22 Unilever Austria GmbH: Competitive Position 2017

Ready Meals in Austria

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 19 Sales of Ready Meals by Category: Volume 2012-2017
Table 20 Sales of Ready Meals by Category: Value 2012-2017
Table 21 Sales of Ready Meals by Category: % Volume Growth 2012-2017
Table 22 Sales of Ready Meals by Category: % Value Growth 2012-2017
Table 23 Sales of Chilled Ready Meals by Ethnicity: % Value 2012-2017
Table 24 Sales of Frozen Ready Meals by Ethnicity: % Value 2012-2017
Table 25 NBO Company Shares of Ready Meals: % Value 2013-2017
Table 26 LBN Brand Shares of Ready Meals: % Value 2014-2017
Table 27 Distribution of Ready Meals by Format: % Value 2012-2017
Table 28 Forecast Sales of Ready Meals by Category: Volume 2017-2022
Table 29 Forecast Sales of Ready Meals by Category: Value 2017-2022
Table 30 Forecast Sales of Ready Meals by Category: % Volume Growth 2017-2022
Table 31 Forecast Sales of Ready Meals by Category: % Value Growth 2017-2022

Sauces, Dressings and Condiments in Austria

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 32 Sales of Sauces, Dressings and Condiments by Category: Volume 2012-2017
Table 33 Sales of Sauces, Dressings and Condiments by Category: Value 2012-2017
Table 34 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2012-2017
Table 35 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2012-2017
Table 36 Sales of Cooking Sauces by Type: % Value 2012-2017
Table 37 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2013-2017
Table 38 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2014-2017
Table 39 Distribution of Sauces, Dressings and Condiments by Format: % Value 2012-2017
Table 40 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2017-2022
Table 41 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2017-2022
Table 42 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2017-2022
Table 43 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2017-2022

Soup in Austria

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 44 Sales of Soup by Category: Volume 2012-2017
Table 45 Sales of Soup by Category: Value 2012-2017
Table 46 Sales of Soup by Category: % Volume Growth 2012-2017
Table 47 Sales of Soup by Category: % Value Growth 2012-2017
Table 48 Sales of Soup by by Leading Flavours: Rankings 2012-2017
Table 49 NBO Company Shares of Soup: % Value 2013-2017
Table 50 LBN Brand Shares of Soup: % Value 2014-2017
Table 51 Distribution of Soup by Format: % Value 2012-2017
Table 52 Forecast Sales of Soup by Category: Volume 2017-2022
Table 53 Forecast Sales of Soup by Category: Value 2017-2022
Table 54 Forecast Sales of Soup by Category: % Volume Growth 2017-2022
Table 55 Forecast Sales of Soup by Category: % Value Growth 2017-2022

Spreads in Austria

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 56 Sales of Spreads by Category: Volume 2012-2017
Table 57 Sales of Spreads by Category: Value 2012-2017
Table 58 Sales of Spreads by Category: % Volume Growth 2012-2017
Table 59 Sales of Spreads by Category: % Value Growth 2012-2017
Table 60 Sales of Jams and Preserves by Leading Flavours: Rankings 2012-2017
Table 61 NBO Company Shares of Spreads: % Value 2013-2017
Table 62 LBN Brand Shares of Spreads: % Value 2014-2017
Table 63 Distribution of Spreads by Format: % Value 2012-2017
Table 64 Forecast Sales of Spreads by Category: Volume 2017-2022
Table 65 Forecast Sales of Spreads by Category: Value 2017-2022
Table 66 Forecast Sales of Spreads by Category: % Volume Growth 2017-2022
Table 67 Forecast Sales of Spreads by Category: % Value Growth 2017-2022

Baked Goods in Austria

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 68 Sales of Baked Goods by Category: Volume 2012-2017
Table 69 Sales of Baked Goods by Category: Value 2012-2017
Table 70 Sales of Baked Goods by Category: % Volume Growth 2012-2017
Table 71 Sales of Baked Goods by Category: % Value Growth 2012-2017
Table 72 NBO Company Shares of Baked Goods: % Value 2013-2017
Table 73 LBN Brand Shares of Baked Goods: % Value 2014-2017
Table 74 Distribution of Baked Goods by Format: % Value 2012-2017
Table 75 Forecast Sales of Baked Goods by Category: Volume 2017-2022
Table 76 Forecast Sales of Baked Goods by Category: Value 2017-2022
Table 77 Forecast Sales of Baked Goods by Category: % Volume Growth 2017-2022
Table 78 Forecast Sales of Baked Goods by Category: % Value Growth 2017-2022

Breakfast Cereals in Austria

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 79 Sales of Breakfast Cereals by Category: Volume 2012-2017
Table 80 Sales of Breakfast Cereals by Category: Value 2012-2017
Table 81 Sales of Breakfast Cereals by Category: % Volume Growth 2012-2017
Table 82 Sales of Breakfast Cereals by Category: % Value Growth 2012-2017
Table 83 NBO Company Shares of Breakfast Cereals: % Value 2013-2017
Table 84 LBN Brand Shares of Breakfast Cereals: % Value 2014-2017
Table 85 Distribution of Breakfast Cereals by Format: % Value 2012-2017
Table 86 Forecast Sales of Breakfast Cereals by Category: Volume 2017-2022
Table 87 Forecast Sales of Breakfast Cereals by Category: Value 2017-2022
Table 88 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2017-2022
Table 89 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2017-2022

Processed Fruit and Vegetables in Austria

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 90 Sales of Processed Fruit and Vegetables by Category: Volume 2012-2017
Table 91 Sales of Processed Fruit and Vegetables by Category: Value 2012-2017
Table 92 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2012-2017
Table 93 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2012-2017
Table 94 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2012-2017
Table 95 NBO Company Shares of Processed Fruit and Vegetables: % Value 2013-2017
Table 96 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2014-2017
Table 97 Distribution of Processed Fruit and Vegetables by Format: % Value 2012-2017
Table 98 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2017-2022
Table 99 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2017-2022
Table 100 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2017-2022
Table 101 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2017-2022

Processed Meat and Seafood in Austria

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 102 Sales of Processed Meat and Seafood by Category: Volume 2012-2017
Table 103 Sales of Processed Meat and Seafood by Category: Value 2012-2017
Table 104 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2012-2017
Table 105 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2012-2017
Table 106 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2012-2017
Table 107 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2012-2017
Table 108 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2012-2017
Table 109 NBO Company Shares of Processed Meat and Seafood: % Value 2013-2017
Table 110 LBN Brand Shares of Processed Meat and Seafood: % Value 2014-2017
Table 111 Distribution of Processed Meat and Seafood by Format: % Value 2012-2017
Table 112 Forecast Sales of Processed Meat and Seafood by Category: Volume 2017-2022
Table 113 Forecast Sales of Processed Meat and Seafood by Category: Value 2017-2022
Table 114 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2017-2022
Table 115 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2017-2022

Rice, Pasta and Noodles in Austria

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 116 Sales of Rice, Pasta and Noodles by Category: Volume 2012-2017
Table 117 Sales of Rice, Pasta and Noodles by Category: Value 2012-2017
Table 118 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2012-2017
Table 119 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2012-2017
Table 120 Sales of Instant Noodles by Leading Flavours: Rankings 2012-2017
Table 121 NBO Company Shares of Rice, Pasta and Noodles: % Value 2013-2017
Table 122 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2014-2017
Table 123 NBO Company Shares of Rice: % Value 2013-2017
Table 124 LBN Brand Shares of Rice: % Value 2014-2017
Table 125 NBO Company Shares of Pasta: % Value 2013-2017
Table 126 LBN Brand Shares of Pasta: % Value 2014-2017
Table 127 NBO Company Shares of Noodles: % Value 2013-2017
Table 128 LBN Brand Shares of Noodles: % Value 2014-2017
Table 129 Distribution of Rice, Pasta and Noodles by Format: % Value 2012-2017
Table 130 Distribution of Rice by Format: % Value 2012-2017
Table 131 Distribution of Pasta by Format: % Value 2012-2017
Table 132 Distribution of Noodles by Format: % Value 2012-2017
Table 133 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2017-2022
Table 134 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2017-2022
Table 135 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2017-2022
Table 136 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2017-2022

Edible Oils in Austria

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 137 Sales of Edible Oils by Category: Volume 2012-2017
Table 138 Sales of Edible Oils by Category: Value 2012-2017
Table 139 Sales of Edible Oils by Category: % Volume Growth 2012-2017
Table 140 Sales of Edible Oils by Category: % Value Growth 2012-2017
Table 141 NBO Company Shares of Edible Oils: % Value 2013-2017
Table 142 LBN Brand Shares of Edible Oils: % Value 2014-2017
Table 143 Distribution of Edible Oils by Format: % Value 2012-2017
Table 144 Forecast Sales of Edible Oils by Category: Volume 2017-2022
Table 145 Forecast Sales of Edible Oils by Category: Value 2017-2022
Table 146 Forecast Sales of Edible Oils by Category: % Volume Growth 2017-2022
Table 147 Forecast Sales of Edible Oils by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Packaged Food in Austria

New Report Guarantee

Executive Summary

New Report Guarantee

Strong performance for overall packaged food in 2017

Vegetarian, vegan and superfoods products as growth drivers

Fierce competition between private label and branded manufacturers persists

Supermarkets lead distribution yet discounters see value share increase

Good future performance expected for overall packaged food

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Packaged Food in Austria

EXECUTIVE SUMMARY

Strong performance for overall packaged food in 2017

Vegetarian, vegan and superfoods products as growth drivers

Fierce competition between private label and branded manufacturers persists

Supermarkets lead distribution yet discounters see value share increase

Good future performance expected for overall packaged food

KEY TRENDS AND DEVELOPMENTS

Greater availability of vegan and vegetarian products in Austria

Super ingredients feature more prominently in Austrian retail outlets

Fresh, convenient and gourmet – a mix of trends

Snacking continues its trajectory towards ubiquity

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: sales to foodservice

Trends: consumer foodservice

Prospects

Category Data

MARKET DATA

SOURCES

Packaged Food in Austria - Company Profiles

Berglandmilch GmbH in Packaged Food (Austria)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Felix Austria GmbH in Packaged Food (Austria)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Handl Tyrol GmbH in Packaged Food (Austria)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

KRÖSWANG GmbH in Packaged Food (Austria)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Mondelez Österreich GmbH in Packaged Food (Austria)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Nöm AG in Packaged Food (Austria)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Rewe International AG in Packaged Food (Austria)

STRATEGIC DIRECTION

KEY FACTS

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Unilever Austria GmbH in Packaged Food (Austria)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Ready Meals in Austria

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Sauces, Dressings and Condiments in Austria

HEADLINES