Packaged Food in Austria

Packaged Food in Austria

EXECUTIVE SUMMARY

Packaged food continues to record a good overall performance in 2018

Consumers opt for less meat, less sugar and for more superfoods

Intense competition and some new niche players

Discounters, supermarkets and hypermarkets dominate distribution

Steady course for packaged food over the forecast period

FOODSERVICE

Sales to Foodservice

Foodservice to profit from consumer willingness to both eat out and order in
The trend towards consuming less meat also visible in foodservice
Domestic suppliers to continue to profit

Consumer Foodservice

The race between independent and chained players to adjust to changes in consumer preferences
Innovative concepts from retail – a more favourable option to eating out
Potential in food trucks and pop-up restaurants

CATEGORY DATA

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Edible Oils in Austria

HEADLINES

PROSPECTS

Consumers to focus on quick and healthy meals prepared at home

Specific health benefits found in cold-pressed oils to grow in demand

Olive oil to profit from organic quality and infused flavours

COMPETITIVE LANDSCAPE

Domestic manufacturers to remain strong

International players to be increasingly faced with strong competition

Private label’s sophistication and quality improvement

CATEGORY DATA

Table 19 Sales of Edible Oils by Category: Volume 2013-2018
Table 20 Sales of Edible Oils by Category: Value 2013-2018
Table 21 Sales of Edible Oils by Category: % Volume Growth 2013-2018
Table 22 Sales of Edible Oils by Category: % Value Growth 2013-2018
Table 23 NBO Company Shares of Edible Oils: % Value 2014-2018
Table 24 LBN Brand Shares of Edible Oils: % Value 2015-2018
Table 25 Distribution of Edible Oils by Format: % Value 2013-2018
Table 26 Forecast Sales of Edible Oils by Category: Volume 2018-2023
Table 27 Forecast Sales of Edible Oils by Category: Value 2018-2023
Table 28 Forecast Sales of Edible Oils by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Edible Oils by Category: % Value Growth 2018-2023

Ready Meals in Austria

HEADLINES

PROSPECTS

Convenience to continue to drive the sales of ready meals

Fresh, uncomplicated and healthy – main selling features in ready meals

Vegetarian and vegan products, and super grains to gain momentum

COMPETITIVE LANDSCAPE

Private label to continue to focus on the quality improvement of its products

International players perceived as domestic helps boosts their sales

Different focus areas of global players and private label

CATEGORY DATA

Table 30 Sales of Ready Meals by Category: Volume 2013-2018
Table 31 Sales of Ready Meals by Category: Value 2013-2018
Table 32 Sales of Ready Meals by Category: % Volume Growth 2013-2018
Table 33 Sales of Ready Meals by Category: % Value Growth 2013-2018
Table 34 Sales of Chilled Ready Meals by Ethnicity: % Value 2013-2018
Table 35 Sales of Frozen Ready Meals by Ethnicity: % Value 2013-2018
Table 36 NBO Company Shares of Ready Meals: % Value 2014-2018
Table 37 LBN Brand Shares of Ready Meals: % Value 2015-2018
Table 38 Distribution of Ready Meals by Format: % Value 2013-2018
Table 39 Forecast Sales of Ready Meals by Category: Volume 2018-2023
Table 40 Forecast Sales of Ready Meals by Category: Value 2018-2023
Table 41 Forecast Sales of Ready Meals by Category: % Volume Growth 2018-2023
Table 42 Forecast Sales of Ready Meals by Category: % Value Growth 2018-2023

Sauces, Dressings and Condiments in Austria

HEADLINES

PROSPECTS

Convenience continues to attract increasingly busy Austrians

Sauces, dressings and condiments to continue to profit from year-round grilling

Innovative flavour mixes to become increasingly popular

COMPETITIVE LANDSCAPE

Strongly competitive landscape for sauces, dressings and condiments

Private label to focus on premium ethnic table sauces

Increasing competition from start-ups and their focus on innovation

CATEGORY DATA

Table 43 Sales of Sauces, Dressings and Condiments by Category: Volume 2013-2018
Table 44 Sales of Sauces, Dressings and Condiments by Category: Value 2013-2018
Table 45 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2013-2018
Table 46 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2013-2018
Table 47 Sales of Cooking Sauces by Type: % Value 2013-2018
Table 48 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2014-2018
Table 49 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2015-2018
Table 50 Distribution of Sauces, Dressings and Condiments by Format: % Value 2013-2018
Table 51 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2018-2023
Table 52 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2018-2023
Table 53 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2018-2023
Table 54 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2018-2023

Soup in Austria

HEADLINES

PROSPECTS

Convenience to continue to push the sales of soup

Snacking trend and consumption on-the-go to influence soups

Asian soup to see increasing demand due to rich flavour and nutritious properties

COMPETITIVE LANDSCAPE

Top two players to be main rivals over the forecast period

Private label is predicted to continue to invest in premiumisation

Focus on new product launches and natural ingredients

CATEGORY DATA

Table 55 Sales of Soup by Category: Volume 2013-2018
Table 56 Sales of Soup by Category: Value 2013-2018
Table 57 Sales of Soup by Category: % Volume Growth 2013-2018
Table 58 Sales of Soup by Category: % Value Growth 2013-2018
Table 59 Sales of Soup by by Leading Flavours: Rankings 2013-2018
Table 60 NBO Company Shares of Soup: % Value 2014-2018
Table 61 LBN Brand Shares of Soup: % Value 2015-2018
Table 62 Distribution of Soup by Format: % Value 2013-2018
Table 63 Forecast Sales of Soup by Category: Volume 2018-2023
Table 64 Forecast Sales of Soup by Category: Value 2018-2023
Table 65 Forecast Sales of Soup by Category: % Volume Growth 2018-2023
Table 66 Forecast Sales of Soup by Category: % Value Growth 2018-2023

Sweet Spreads in Austria

HEADLINES

PROSPECTS

Traditional Austrians prefer breakfast with butter and jam

Honey to continue to profit from its natural properties

Re-defining jams and preserves to bring additional profit

COMPETITIVE LANDSCAPE

Fierce competition between branded players and private label

Further focus on improvement of private label ranges

Nut and seed based spreads – niche with potential

CATEGORY DATA

Table 67 Sales of Sweet Spreads by Category: Volume 2013-2018
Table 68 Sales of Sweet Spreads by Category: Value 2013-2018
Table 69 Sales of Sweet Spreads by Category: % Volume Growth 2013-2018
Table 70 Sales of Sweet Spreads by Category: % Value Growth 2013-2018
Table 71 Sales of Jams and Preserves by Leading Flavours: Rankings 2013-2018
Table 72 NBO Company Shares of Sweet Spreads: % Value 2014-2018
Table 73 LBN Brand Shares of Sweet Spreads: % Value 2015-2018
Table 74 Distribution of Sweet Spreads by Format: % Value 2013-2018
Table 75 Forecast Sales of Sweet Spreads by Category: Volume 2018-2023
Table 76 Forecast Sales of Sweet Spreads by Category: Value 2018-2023
Table 77 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2018-2023
Table 78 Forecast Sales of Sweet Spreads by Category: % Value Growth 2018-2023

Baked Goods in Austria

HEADLINES

PROSPECTS

Health benefits and convenience boost sales of unpackaged bread

The future is vegan

Consumers to focus on unprocessed, self-made fast food

COMPETITIVE LANDSCAPE

Domination of artisanal producers

Branded manufacturers competing strongly with artisanal producers

Private label to remain strong competitor

CATEGORY DATA

Table 79 Sales of Baked Goods by Category: Volume 2013-2018
Table 80 Sales of Baked Goods by Category: Value 2013-2018
Table 81 Sales of Baked Goods by Category: % Volume Growth 2013-2018
Table 82 Sales of Baked Goods by Category: % Value Growth 2013-2018
Table 83 Sales of Pastries by Type: % Value 2013-2018
Table 84 NBO Company Shares of Baked Goods: % Value 2014-2018
Table 85 LBN Brand Shares of Baked Goods: % Value 2015-2018
Table 86 Distribution of Baked Goods by Format: % Value 2013-2018
Table 87 Forecast Sales of Baked Goods by Category: Volume 2018-2023
Table 88 Forecast Sales of Baked Goods by Category: Value 2018-2023
Table 89 Forecast Sales of Baked Goods by Category: % Volume Growth 2018-2023
Table 90 Forecast Sales of Baked Goods by Category: % Value Growth 2018-2023

Breakfast Cereals in Austria

HEADLINES

PROSPECTS

“No added sugar” to remain key selling point in breakfast cereals

Superfoods, naturally healthy and organic ingredients

Hot cereals going savoury

COMPETITIVE LANDSCAPE

Big global players to continue investing in new product launches

Private label to remain key competitor in breakfast cereals

Vegan/vegetarian products – potential for future growth

CATEGORY DATA

Table 91 Sales of Breakfast Cereals by Category: Volume 2013-2018
Table 92 Sales of Breakfast Cereals by Category: Value 2013-2018
Table 93 Sales of Breakfast Cereals by Category: % Volume Growth 2013-2018
Table 94 Sales of Breakfast Cereals by Category: % Value Growth 2013-2018
Table 95 NBO Company Shares of Breakfast Cereals: % Value 2014-2018
Table 96 LBN Brand Shares of Breakfast Cereals: % Value 2015-2018
Table 97 Distribution of Breakfast Cereals by Format: % Value 2013-2018
Table 98 Forecast Sales of Breakfast Cereals by Category: Volume 2018-2023
Table 99 Forecast Sales of Breakfast Cereals by Category: Value 2018-2023
Table 100 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
Table 101 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2018-2023

Processed Fruit and Vegetables in Austria

HEADLINES

PROSPECTS

Strong consumer focus on fresh fruit and vegetables

Fast preparation attracting consumers

Consumers to opt for regionally grown and processed produce

COMPETITIVE LANDSCAPE

Iglo Austria to continue to lead sales

Producers to focus on more transparent production

Innovative launches expected from private label

CATEGORY DATA

Table 102 Sales of Processed Fruit and Vegetables by Category: Volume 2013-2018
Table 103 Sales of Processed Fruit and Vegetables by Category: Value 2013-2018
Table 104 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2013-2018
Table 105 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2013-2018
Table 106 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2013-2018
Table 107 NBO Company Shares of Processed Fruit and Vegetables: % Value 2014-2018
Table 108 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2015-2018
Table 109 Distribution of Processed Fruit and Vegetables by Format: % Value 2013-2018
Table 110 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023
Table 111 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2018-2023
Table 112 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023
Table 113 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023

Processed Meat and Seafood in Austria

HEADLINES

PROSPECTS

Barbecuing remains popular trend

Consumers to increasingly inquire about products they consume

Meat substitutes to continue generating strong sales

COMPETITIVE LANDSCAPE

Domestic producers focusing on new product launches

Private label remains strong contender

International producers to remain active in niche areas

CATEGORY DATA

Table 114 Sales of Processed Meat and Seafood by Category: Volume 2013-2018
Table 115 Sales of Processed Meat and Seafood by Category: Value 2013-2018
Table 116 Sales of Processed Meat and Seafood by Category: % Volume Growth 2013-2018
Table 117 Sales of Processed Meat and Seafood by Category: % Value Growth 2013-2018
Table 118 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 119 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 120 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 121 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2013-2018
Table 122 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2013-2018
Table 123 NBO Company Shares of Processed Meat and Seafood: % Value 2014-2018
Table 124 LBN Brand Shares of Processed Meat and Seafood: % Value 2015-2018
Table 125 Distribution of Processed Meat and Seafood by Format: % Value 2013-2018
Table 126 Forecast Sales of Processed Meat and Seafood by Category: Volume 2018-2023
Table 127 Forecast Sales of Processed Meat and Seafood by Category: Value 2018-2023
Table 128 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2018-2023
Table 129 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2018-2023

Rice, Pasta and Noodles in Austria

HEADLINES

PROSPECTS

Pasta and noodles increasingly perceived as healthy

Convenience to remain key growth driver

Veganism to trigger new product launches

COMPETITIVE LANDSCAPE

Private label to continue to lead rice, pasta and noodles

Branded producers to focus on specific niches

Manufacturers to focus on alternative pasta and noodles due to health trend

CATEGORY DATA

Table 130 Sales of Rice, Pasta and Noodles by Category: Volume 2013-2018
Table 131 Sales of Rice, Pasta and Noodles by Category: Value 2013-2018
Table 132 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2013-2018
Table 133 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2013-2018
Table 134 Sales of Instant Noodles by Leading Flavours: Rankings 2013-2018
Table 135 NBO Company Shares of Rice, Pasta and Noodles: % Value 2014-2018
Table 136 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2015-2018
Table 137 NBO Company Shares of Rice: % Value 2014-2018
Table 138 LBN Brand Shares of Rice: % Value 2015-2018
Table 139 NBO Company Shares of Pasta: % Value 2014-2018
Table 140 LBN Brand Shares of Pasta: % Value 2015-2018
Table 141 NBO Company Shares of Noodles: % Value 2014-2018
Table 142 LBN Brand Shares of Noodles: % Value 2015-2018
Table 143 Distribution of Rice, Pasta and Noodles by Format: % Value 2013-2018
Table 144 Distribution of Rice by Format: % Value 2013-2018
Table 145 Distribution of Pasta by Format: % Value 2013-2018
Table 146 Distribution of Noodles by Format: % Value 2013-2018
Table 147 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023
Table 148 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2018-2023
Table 149 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023
Table 150 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023

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