Packaged Food in Austria

Packaged Food in Austria

EXECUTIVE SUMMARY

Convenience supports packaged food but consumers also demand healthier, local products

Health trends continue to support demand for organic and plant-based products

Intense competitive landscape led by artisanal and private label

Dominant modern grocery retailers offers convenience but consumers still partial to indulgence, benefiting artisanal bakeries

Higher current value growth supported by demand for perceived healthier products for which consumers are willing to pay

FOODSERVICE

Sales to Foodservice

Foodservice suppliers must increasingly be able to offer convenient, healthy and local meal solutions to outlets
Flexitarian lifestyles mean that suppliers must also be flexible in their foodservice options
Increasing popularity of takeaway and delivery services offer food service providers chance to capture wider audience

Consumer Foodservice

Food trucks address demand for on-the-go fresh innovative meal options
Foodservice providers must look to new opportunities to expand target audience
Time-restricted consumers increasingly turn to retailers’ on-the-go meal solutions offering competition to foodservice

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2014-2019
Table 6 Sales of Packaged Food by Category: Value 2014-2019
Table 7 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 8 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 9 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 10 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 11 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 12 Penetration of Private Label by Category: % Value 2014-2019
Table 13 Distribution of Packaged Food by Format: % Value 2014-2019
Table 14 Distribution of Packaged Food by Format and Category: % Value 2019
Table 15 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources

Edible Oils in Austria

HEADLINES

PROSPECTS

Ongoing health trend supports demand for edible oils

Rapeseed oil continues to gain ground on popular olive oil due to regional production

Consumers appreciate cold pressed variants that add flavour to dishes supporting other edible oils

COMPETITIVE LANDSCAPE

Strong presence of national producers in edible oils

Long-standing player VOG continues to gain share with locally produced rapeseed oil Rapso

Private label’s continual efforts to invest in quality competitive products is rewarded

CATEGORY DATA

Table 19 Sales of Edible Oils by Category: Volume 2014-2019
Table 20 Sales of Edible Oils by Category: Value 2014-2019
Table 21 Sales of Edible Oils by Category: % Volume Growth 2014-2019
Table 22 Sales of Edible Oils by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Edible Oils: % Value 2015-2019
Table 24 LBN Brand Shares of Edible Oils: % Value 2016-2019
Table 25 Distribution of Edible Oils by Format: % Value 2014-2019
Table 26 Forecast Sales of Edible Oils by Category: Volume 2019-2024
Table 27 Forecast Sales of Edible Oils by Category: Value 2019-2024
Table 28 Forecast Sales of Edible Oils by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Edible Oils by Category: % Value Growth 2019-2024

Ready Meals in Austria

HEADLINES

PROSPECTS

Stronger demand for healthy convenient meal solutions supports ongoing growth for ready meals

Dinner mixes performs well due to popularity of meal kits

Vegetarian ready meals expands offer to appeal to wider audience

COMPETITIVE LANDSCAPE

Rewe strengthens leadership of ready meals supported by wide distribution network

Dr Oetker performs well due to its dominance of frozen pizzas

Intensifying competition amongst leading brands

CATEGORY DATA

Table 30 Sales of Ready Meals by Category: Volume 2014-2019
Table 31 Sales of Ready Meals by Category: Value 2014-2019
Table 32 Sales of Ready Meals by Category: % Volume Growth 2014-2019
Table 33 Sales of Ready Meals by Category: % Value Growth 2014-2019
Table 34 Sales of Chilled Ready Meals by Ethnicity: % Value 2014-2019
Table 35 Sales of Frozen Ready Meals by Ethnicity: % Value 2014-2019
Table 36 NBO Company Shares of Ready Meals: % Value 2015-2019
Table 37 LBN Brand Shares of Ready Meals: % Value 2016-2019
Table 38 Distribution of Ready Meals by Format: % Value 2014-2019
Table 39 Forecast Sales of Ready Meals by Category: Volume 2019-2024
Table 40 Forecast Sales of Ready Meals by Category: Value 2019-2024
Table 41 Forecast Sales of Ready Meals by Category: % Volume Growth 2019-2024
Table 42 Forecast Sales of Ready Meals by Category: % Value Growth 2019-2024

Sauces, Dressings and Condiments in Austria

HEADLINES

PROSPECTS

Consumers demand convenient and healthy products

Polarising performances for dips and the traditional pickled products

Ongoing demand for table sauces supported by barbecuing trend

COMPETITIVE LANDSCAPE

Unilever continues to benefit from strong brand awareness and following health trends

Domestic players have strong presence, appreciated for their use of locally-grown ingredients

Leading brand Felix benefits from wide portfolio and local origins

CATEGORY DATA

Table 43 Sales of Sauces, Dressings and Condiments by Category: Volume 2014-2019
Table 44 Sales of Sauces, Dressings and Condiments by Category: Value 2014-2019
Table 45 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2014-2019
Table 46 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2014-2019
Table 47 Sales of Cooking Sauces by Type: % Value 2014-2019
Table 48 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2015-2019
Table 49 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2016-2019
Table 50 Distribution of Sauces, Dressings and Condiments by Format: % Value 2014-2019
Table 51 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2019-2024
Table 52 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2019-2024
Table 53 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2019-2024
Table 54 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2019-2024

Soup in Austria

HEADLINES

PROSPECTS

Shelf stable soup producers look to premiumisation in attempt to improve image

Contrasting performances by niche soup types

New consumption occasions lead to soup on the go

COMPETITIVE LANDSCAPE

Dominant Unilever loses value share to private label despite consistent efforts to be innovative

Nestlé’s reliance on unpopular dehydrated soup leads to ongoing decline

Strong share gain for frozen soup players following Iglo’s exit but format does not offer strong potential moving forward

CATEGORY DATA

Table 55 Sales of Soup by Category: Volume 2014-2019
Table 56 Sales of Soup by Category: Value 2014-2019
Table 57 Sales of Soup by Category: % Volume Growth 2014-2019
Table 58 Sales of Soup by Category: % Value Growth 2014-2019
Table 59 Sales of Soup by Leading Flavours: Rankings 2014-2019
Table 60 NBO Company Shares of Soup: % Value 2015-2019
Table 61 LBN Brand Shares of Soup: % Value 2016-2019
Table 62 Distribution of Soup by Format: % Value 2014-2019
Table 63 Forecast Sales of Soup by Category: Volume 2019-2024
Table 64 Forecast Sales of Soup by Category: Value 2019-2024
Table 65 Forecast Sales of Soup by Category: % Volume Growth 2019-2024
Table 66 Forecast Sales of Soup by Category: % Value Growth 2019-2024

Sweet Spreads in Austria

HEADLINES

PROSPECTS

Improving performance for sweet spreads, with niche of nut and seed based spreads addressing health trend and alternative lifestyles

Home-made produce and farmers’ markets offer competition to retail sales

Producers begin to address concerns over high sugar content of sweet spreads

COMPETITIVE LANDSCAPE

Intense competition for leading players

Nutella is synonymous with chocolate spreads, supporting its dominance

Niche of nut and seed based spreads enables smaller players to attract consumers

CATEGORY DATA

Table 67 Sales of Sweet Spreads by Category: Volume 2014-2019
Table 68 Sales of Sweet Spreads by Category: Value 2014-2019
Table 69 Sales of Sweet Spreads by Category: % Volume Growth 2014-2019
Table 70 Sales of Sweet Spreads by Category: % Value Growth 2014-2019
Table 71 Sales of Jams and Preserves by Leading Flavours: Rankings 2014-2019
Table 72 NBO Company Shares of Sweet Spreads: % Value 2015-2019
Table 73 LBN Brand Shares of Sweet Spreads: % Value 2016-2019
Table 74 Distribution of Sweet Spreads by Format: % Value 2014-2019
Table 75 Forecast Sales of Sweet Spreads by Category: Volume 2019-2024
Table 76 Forecast Sales of Sweet Spreads by Category: Value 2019-2024
Table 77 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2019-2024
Table 78 Forecast Sales of Sweet Spreads by Category: % Value Growth 2019-2024

Baked Goods in Austria

HEADLINES

PROSPECTS

Maturity of leavened bread encourages producers to add value with more innovative formats and flavours

Consumers show increasing interest in health-positioned baked goods

Austrians’ appreciation of indulgence continues to benefit unpackaged pastries

COMPETITIVE LANDSCAPE

Artisanal bakeries continue to dominate due to fresh high quality perception

Leading branded players benefit from wide product portfolios

Smaller brands perform well within packaged flat bread

CATEGORY DATA

Table 79 Sales of Baked Goods by Category: Volume 2014-2019
Table 80 Sales of Baked Goods by Category: Value 2014-2019
Table 81 Sales of Baked Goods by Category: % Volume Growth 2014-2019
Table 82 Sales of Baked Goods by Category: % Value Growth 2014-2019
Table 83 Sales of Pastries by Type: % Value 2014-2019
Table 84 NBO Company Shares of Baked Goods: % Value 2015-2019
Table 85 LBN Brand Shares of Baked Goods: % Value 2016-2019
Table 86 Distribution of Baked Goods by Format: % Value 2014-2019
Table 87 Forecast Sales of Baked Goods by Category: Volume 2019-2024
Table 88 Forecast Sales of Baked Goods by Category: Value 2019-2024
Table 89 Forecast Sales of Baked Goods by Category: % Volume Growth 2019-2024
Table 90 Forecast Sales of Baked Goods by Category: % Value Growth 2019-2024

Breakfast Cereals in Austria

HEADLINES

PROSPECTS

Strong performance by muesli and granola drives growth of breakfast cereals

Producers of children’s breakfast cereals forced to address sugar concerns

Consumers look for natural, organic and local ingredients

COMPETITIVE LANDSCAPE

Multinationals lead breakfast cereals due to wide product portfolios

Muesli and granola players continue to address demand for healthier products

Private label offer strong competition to branded players, adapting to changing consumer demands

CATEGORY DATA

Table 91 Sales of Breakfast Cereals by Category: Volume 2014-2019
Table 92 Sales of Breakfast Cereals by Category: Value 2014-2019
Table 93 Sales of Breakfast Cereals by Category: % Volume Growth 2014-2019
Table 94 Sales of Breakfast Cereals by Category: % Value Growth 2014-2019
Table 95 NBO Company Shares of Breakfast Cereals: % Value 2015-2019
Table 96 LBN Brand Shares of Breakfast Cereals: % Value 2016-2019
Table 97 Distribution of Breakfast Cereals by Format: % Value 2014-2019
Table 98 Forecast Sales of Breakfast Cereals by Category: Volume 2019-2024
Table 99 Forecast Sales of Breakfast Cereals by Category: Value 2019-2024
Table 100 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2019-2024
Table 101 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2019-2024

Processed Fruit and Vegetables in Austria

HEADLINES

PROSPECTS

Ongoing stable demand as processed fruit and vegetables offer time-constrained consumers convenience

Frozen processed products continue to benefit from marketing campaigns

Frozen processed potatoes remains popular accompaniment to grilled meat dishes

COMPETITIVE LANDSCAPE

Iglo continues to gain ground, benefiting from positive perception amongst consumers

Despite some loss of share, private label continues to offer wide product portfolios

McCain continues to launch new products but struggles against strength of Iglo in frozen processed potatoes

CATEGORY DATA

Table 102 Sales of Processed Fruit and Vegetables by Category: Volume 2014-2019
Table 103 Sales of Processed Fruit and Vegetables by Category: Value 2014-2019
Table 104 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2014-2019
Table 105 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2014-2019
Table 106 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2014-2019
Table 107 NBO Company Shares of Processed Fruit and Vegetables: % Value 2015-2019
Table 108 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2016-2019
Table 109 Distribution of Processed Fruit and Vegetables by Format: % Value 2014-2019
Table 110 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2019-2024
Table 111 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2019-2024
Table 112 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2019-2024
Table 113 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2019-2024

Processed Meat and Seafood in Austria

HEADLINES

PROSPECTS

Chilled processed meat and seafood supported by trend for barbecuing

Consumers pay closer attention to origins and sustainability

Strong growth for meat substitutes supported by health trends and flexible lifestyles

COMPETITIVE LANDSCAPE

Strong private label presence led by Hofer with wide product offer to suit all budgets

Strong performances for players offering seafood

Strong potential of meat substitutes attracts attention from smaller brands

CATEGORY DATA

Table 114 Sales of Processed Meat and Seafood by Category: Volume 2014-2019
Table 115 Sales of Processed Meat and Seafood by Category: Value 2014-2019
Table 116 Sales of Processed Meat and Seafood by Category: % Volume Growth 2014-2019
Table 117 Sales of Processed Meat and Seafood by Category: % Value Growth 2014-2019
Table 118 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 119 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 120 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 121 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2014-2019
Table 122 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2014-2019
Table 123 NBO Company Shares of Processed Meat and Seafood: % Value 2015-2019
Table 124 LBN Brand Shares of Processed Meat and Seafood: % Value 2016-2019
Table 125 Distribution of Processed Meat and Seafood by Format: % Value 2014-2019
Table 126 Forecast Sales of Processed Meat and Seafood by Category: Volume 2019-2024
Table 127 Forecast Sales of Processed Meat and Seafood by Category: Value 2019-2024
Table 128 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2019-2024
Table 129 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2019-2024

Rice, Pasta and Noodles in Austria

HEADLINES

PROSPECTS

Rice, pasta and noodles offer convenience as side dish or main meal

Rice can benefit from expansive use in Asian cuisine which is gaining in popularity in Austria

Gluten-free and search for alternative pasta ingredients can add value over forecast period

COMPETITIVE LANDSCAPE

Strong presence of private label, offering wide product portfolios and ability to adapt to changing demands

Uncle Ben’s remains most popular rice but private label and specialist producers can offer competition

Leading pasta brand Recheis addresses health trend with vegan products

CATEGORY DATA

Table 130 Sales of Rice, Pasta and Noodles by Category: Volume 2014-2019
Table 131 Sales of Rice, Pasta and Noodles by Category: Value 2014-2019
Table 132 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2014-2019
Table 133 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2014-2019
Table 134 Sales of Instant Noodles by Leading Flavours: Rankings 2014-2019
Table 135 NBO Company Shares of Rice, Pasta and Noodles: % Value 2015-2019
Table 136 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2016-2019
Table 137 NBO Company Shares of Rice: % Value 2015-2019
Table 138 LBN Brand Shares of Rice: % Value 2016-2019
Table 139 NBO Company Shares of Pasta: % Value 2015-2019
Table 140 LBN Brand Shares of Pasta: % Value 2016-2019
Table 141 NBO Company Shares of Noodles: % Value 2015-2019
Table 142 LBN Brand Shares of Noodles: % Value 2016-2019
Table 143 Distribution of Rice, Pasta and Noodles by Format: % Value 2014-2019
Table 144 Distribution of Rice by Format: % Value 2014-2019
Table 145 Distribution of Pasta by Format: % Value 2014-2019
Table 146 Distribution of Noodles by Format: % Value 2014-2019
Table 147 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2019-2024
Table 148 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2019-2024
Table 149 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2019-2024
Table 150 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2019-2024

---