Packaged Food in Austria

Packaged Food in Austria

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

The lockdown causes sales to decline, while ongoing restrictions reduce foodservice orders
Increase in takeaway and delivery services, as foodservice outlets close during lockdown
Retail sales of packaged food are set to compensate for low foodservice figures

Consumer Foodservice

Closures and ongoing regulations restrict sales for consumer foodservice
The impact of COVID-19 on tourism dampens sales for consumer foodservice
COVID-19 impacts consumer foodservice sales at Christmas, as restrictions remain in place

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2015-2020
Table 6 Sales of Packaged Food by Category: Value 2015-2020
Table 7 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 8 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 9 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 10 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 11 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 12 Penetration of Private Label by Category: % Value 2015-2020
Table 13 Distribution of Packaged Food by Format: % Value 2015-2020
Table 14 Distribution of Packaged Food by Format and Category: % Value 2020
Table 15 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 16 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Chocolate Confectionery in Austria

KEY DATA FINDINGS

2020 IMPACT

Collapse in sales of boxed assortments results in overall chocolate confectionery decline

Dark chocolate benefits from its healthier perception among local consumers; vegan products also on the rise

Snacking important in a chocolate confectionery category still clearly led by Mondelez Österreich

RECOVERY AND OPPORTUNITIES

Seasonal chocolate and boxed assortments will be most dynamic after 2020

Organic, FF, vegan and dark chocolate to benefit from the health and wellness trend

Portion-control, premiumisation and indulgence shape demand

Summary 2 Other Chocolate Confectionery by Product Type: 2020

CATEGORY DATA

Table 19 Sales of Chocolate Confectionery by Category: Volume 2015-2020
Table 20 Sales of Chocolate Confectionery by Category: Value 2015-2020
Table 21 Sales of Chocolate Confectionery by Category: % Volume Growth 2015-2020
Table 22 Sales of Chocolate Confectionery by Category: % Value Growth 2015-2020
Table 23 Sales of Chocolate Tablets by Type: % Value 2015-2020
Table 24 NBO Company Shares of Chocolate Confectionery: % Value 2016-2020
Table 25 LBN Brand Shares of Chocolate Confectionery: % Value 2017-2020
Table 26 Distribution of Chocolate Confectionery by Format: % Value 2015-2020
Table 27 Forecast Sales of Chocolate Confectionery by Category: Volume 2020-2025
Table 28 Forecast Sales of Chocolate Confectionery by Category: Value 2020-2025
Table 29 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2020-2025
Table 30 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2020-2025

Gum in Austria

KEY DATA FINDINGS

2020 IMPACT

Previously stable demand for gum sees a marked downward trend in 2020

Self-service checkouts could negatively affect sales of gum products

Wrigley Austria continues to lead gum

RECOVERY AND OPPORTUNITIES

Added value will continue to be in demand over the forecast period

Health and wellness will continue to influence gum

Slightly faster value than volume growth expected over the forecast period

CATEGORY DATA

Table 31 Sales of Gum by Category: Volume 2015-2020
Table 32 Sales of Gum by Category: Value 2015-2020
Table 33 Sales of Gum by Category: % Volume Growth 2015-2020
Table 34 Sales of Gum by Category: % Value Growth 2015-2020
Table 35 Sales of Gum by Flavour: Rankings 2015-2020
Table 36 NBO Company Shares of Gum: % Value 2016-2020
Table 37 LBN Brand Shares of Gum: % Value 2017-2020
Table 38 Distribution of Gum by Format: % Value 2015-2020
Table 39 Forecast Sales of Gum by Category: Volume 2020-2025
Table 40 Forecast Sales of Gum by Category: Value 2020-2025
Table 41 Forecast Sales of Gum by Category: % Volume Growth 2020-2025
Table 42 Forecast Sales of Gum by Category: % Value Growth 2020-2025

Sugar Confectionery in Austria

KEY DATA FINDINGS

2020 IMPACT

Sugar confectionery continues to suffer from its image as sugar-packed candy

Medicated confectionery continues to record the strongest growth in sugar confectionery

Storck continues to close the gap on Haribo

RECOVERY AND OPPORTUNITIES

Health and wellness features to combat saturation

Local players are well represented in medicated confectionery

Vegan/vegetarian sugar confectionery a rising trend, driven by Katjes Fassin

Summary 3 Other Sugar Confectionery by Product Type: 2020

CATEGORY DATA

Table 43 Sales of Sugar Confectionery by Category: Volume 2015-2020
Table 44 Sales of Sugar Confectionery by Category: Value 2015-2020
Table 45 Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020
Table 46 Sales of Sugar Confectionery by Category: % Value Growth 2015-2020
Table 47 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2015-2020
Table 48 NBO Company Shares of Sugar Confectionery: % Value 2016-2020
Table 49 LBN Brand Shares of Sugar Confectionery: % Value 2017-2020
Table 50 Distribution of Sugar Confectionery by Format: % Value 2015-2020
Table 51 Forecast Sales of Sugar Confectionery by Category: Volume 2020-2025
Table 52 Forecast Sales of Sugar Confectionery by Category: Value 2020-2025
Table 53 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025
Table 54 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2020-2025

Sweet Biscuits, Snack Bars and Fruit Snacks in Austria

KEY DATA FINDINGS

2020 IMPACT

Seasonal products remain a strong driver of the positive overall category performance

Healthy snacking trend continues to be the main driver for snack bars and fruit snacks growth

Josef Manner maintains the leading position

RECOVERY AND OPPORTUNITIES

Products with a focus on health will continue to see a positive development

Fruit snacks fit with key trends and prosper

CATEGORY DATA

Table 55 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2015-2020
Table 56 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2015-2020
Table 57 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2015-2020
Table 58 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2015-2020
Table 59 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2016-2020
Table 60 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2017-2020
Table 61 NBO Company Shares of Sweet Biscuits: % Value 2016-2020
Table 62 LBN Brand Shares of Sweet Biscuits: % Value 2017-2020
Table 63 NBO Company Shares of Snack Bars: % Value 2016-2020
Table 64 LBN Brand Shares of Snack Bars: % Value 2017-2020
Table 65 NBO Company Shares of Fruit Snacks: % Value 2016-2020
Table 66 LBN Brand Shares of Fruit Snacks: % Value 2017-2020
Table 67 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2015-2020
Table 68 Distribution of Sweet Biscuits by Format: % Value 2015-2020
Table 69 Distribution of Snack Bars by Format: % Value 2015-2020
Table 70 Distribution of Fruit Snacks by Format: % Value 2015-2020
Table 71 Forecast Sales of Biscuits and Snack Bars by Category: Volume 2020-2025
Table 72 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025
Table 73 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025
Table 74 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025

Ice Cream and Frozen Desserts in Austria

KEY DATA FINDINGS

2020 IMPACT

Loss of on-the-go and impulse sales affects the ice cream performance in 2020

Emergence of plant-based ice cream reflects modern lifestyle choices

Unilever dominates ice cream sales in Austria

RECOVERY AND OPPORTUNITIES

Innovation will continue to be needed to keep consumers interested

Consumers are looking for an interesting combinations

Private label players targeting innovation, matched with still low prices

CATEGORY DATA

Table 75 Sales of Ice Cream and Frozen Desserts by Category: Volume 2015-2020
Table 76 Sales of Ice Cream and Frozen Desserts by Category: Value 2015-2020
Table 77 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2015-2020
Table 78 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2015-2020
Table 79 Sales of Ice Cream by Leading Flavours: Rankings 2015-2020
Table 80 Sales of Impulse Ice Cream by Format: % Value 2015-2020
Table 81 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2016-2020
Table 82 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2017-2020
Table 83 NBO Company Shares of Ice Cream: % Value 2016-2020
Table 84 LBN Brand Shares of Ice Cream: % Value 2017-2020
Table 85 NBO Company Shares of Impulse Ice Cream: % Value 2016-2020
Table 86 LBN Brand Shares of Impulse Ice Cream: % Value 2017-2020
Table 87 NBO Company Shares of Take-home Ice Cream: % Value 2016-2020
Table 88 LBN Brand Shares of Take-home Ice Cream: % Value 2017-2020
Table 89 NBO Company Shares of Frozen Desserts: % Value 2016-2020
Table 90 LBN Brand Shares of Frozen Desserts: % Value 2017-2020
Table 91 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2015-2020
Table 92 Distribution of Ice Cream by Format: % Value 2015-2020
Table 93 Distribution of Frozen Desserts by Format: % Value 2015-2020
Table 94 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2020-2025
Table 95 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2020-2025
Table 96 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2020-2025
Table 97 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2020-2025

Savoury Snacks in Austria

KEY DATA FINDINGS

2020 IMPACT

More time spent at home during lockdown helps drive sales of savoury snacks

Consumers looking for healthier savoury snacks

Kelly still the clear leader in savoury snacks, leveraging on its local provenance

RECOVERY AND OPPORTUNITIES

Further strong growth expected over the forecast period

Nuts, seeds and trail mixes fits well with health and lifestyle trends

Private label share continues growing

Summary 4 Other Savoury Snacks by Product Type: 2020

CATEGORY DATA

Table 98 Sales of Savoury Snacks by Category: Volume 2015-2020
Table 99 Sales of Savoury Snacks by Category: Value 2015-2020
Table 100 Sales of Savoury Snacks by Category: % Volume Growth 2015-2020
Table 101 Sales of Savoury Snacks by Category: % Value Growth 2015-2020
Table 102 NBO Company Shares of Savoury Snacks: % Value 2016-2020
Table 103 LBN Brand Shares of Savoury Snacks: % Value 2017-2020
Table 104 Distribution of Savoury Snacks by Format: % Value 2015-2020
Table 105 Forecast Sales of Savoury Snacks by Category: Volume 2020-2025
Table 106 Forecast Sales of Savoury Snacks by Category: Value 2020-2025
Table 107 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2020-2025
Table 108 Forecast Sales of Savoury Snacks by Category: % Value Growth 2020-2025

Baby Food in Austria

KEY DATA FINDINGS

2020 IMPACT

After initial panic buying boost, ongoing growth is expected in 2020 thanks to demand for convenience

Organic baby food continues to perform well – boosted by Hofer’s new range of organic products

International players lead the way with Hipp benefiting from long tradition and trust in uncertain times.

RECOVERY AND OPPORTUNITIES

Breastfeeding rate and products for older children to shape forecast period sales

Opportunities for private label and domestic players to capitalise on higher price-sensitivity in forecast period

Convenience still a sought-after attribute in baby food, as shown by other baby food’s strong growth forecast

CATEGORY DATA

Table 109 Sales of Baby Food by Category: Volume 2015-2020
Table 110 Sales of Baby Food by Category: Value 2015-2020
Table 111 Sales of Baby Food by Category: % Volume Growth 2015-2020
Table 112 Sales of Baby Food by Category: % Value Growth 2015-2020
Table 113 NBO Company Shares of Baby Food: % Value 2016-2020
Table 114 LBN Brand Shares of Baby Food: % Value 2017-2020
Table 115 Distribution of Baby Food by Format: % Value 2015-2020
Table 116 Forecast Sales of Baby Food by Category: Volume 2020-2025
Table 117 Forecast Sales of Baby Food by Category: Value 2020-2025
Table 118 Forecast Sales of Baby Food by Category: % Volume Growth 2020-2025
Table 119 Forecast Sales of Baby Food by Category: % Value Growth 2020-2025

Butter and Spreads in Austria

KEY DATA FINDINGS

2020 IMPACT

After the closure of foodservice outlets in lockdown hits sales, quarantine baking trends compensate

Upfield Holdings the leading butter and spreads player, but private label takes the lion’s share with lower unit prices

Savencia Fromage looking to appeal to health-conscious butter-lovers and Kerry Gold seeks entry

RECOVERY AND OPPORTUNITIES

Health and wellness trends will lead to stagnating butter sales, but margarine and lower fat alternatives may compensate over the forecast period

Rising unit prices to bolster butter current value sales in the forecast period

Heuwiesenmilchbutter organic butter will continue to be highly valued by local consumers over the forecast period

CATEGORY DATA

Table 120 Sales of Butter and Spreads by Category: Volume 2015-2020
Table 121 Sales of Butter and Spreads by Category: Value 2015-2020
Table 122 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020
Table 123 Sales of Butter and Spreads by Category: % Value Growth 2015-2020
Table 124 NBO Company Shares of Butter and Spreads: % Value 2016-2020
Table 125 LBN Brand Shares of Butter and Spreads: % Value 2017-2020
Table 126 Distribution of Butter and Spreads by Format: % Value 2015-2020
Table 127 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025
Table 128 Forecast Sales of Butter and Spreads by Category: Value 2020-2025
Table 129 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
Table 130 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025

Cheese in Austria

KEY DATA FINDINGS

2020 IMPACT

Home baking boosts retail while foodservice volume is hit hard by lockdowns in 2020

Berglandmilch and local players continue to lead cheese thanks to consumer demand for authentic Austrian produce

Private label continues to make headway with diverse product offering

RECOVERY AND OPPORTUNITIES

Stable growth forecast for cheese partly due to a lack of alternatives

Increasing interest in local sourcing and regional products means a bright future for domestic cheese over the forecast period

A cheese-loving nation expected to stay loyal even with rising unit prices in the forecast period

CATEGORY DATA

Table 131 Sales of Cheese by Category: Volume 2015-2020
Table 132 Sales of Cheese by Category: Value 2015-2020
Table 133 Sales of Cheese by Category: % Volume Growth 2015-2020
Table 134 Sales of Cheese by Category: % Value Growth 2015-2020
Table 135 Sales of Spreadable Processed Cheese by Type: % Value 2015-2020
Table 136 Sales of Unprocessed Cheese by Type: % Value 2015-2020
Table 137 NBO Company Shares of Cheese: % Value 2016-2020
Table 138 LBN Brand Shares of Cheese: % Value 2017-2020
Table 139 Distribution of Cheese by Format: % Value 2015-2020
Table 140 Forecast Sales of Cheese by Category: Volume 2020-2025
Table 141 Forecast Sales of Cheese by Category: Value 2020-2025
Table 142 Forecast Sales of Cheese by Category: % Volume Growth 2020-2025
Table 143 Forecast Sales of Cheese by Category: % Value Growth 2020-2025

Drinking Milk Products in Austria

KEY DATA FINDINGS

2020 IMPACT

Lockdown shifts demand to shelf stable milk and creates sharp decline in foodservice volume sales

Berglandmilch will struggle to maintain lead due to private label dominance in organic milk products

Oatly benefits from several concomitant lifestyle trends

RECOVERY AND OPPORTUNITIES

Fresh Austrian milk will recover, with a focus on semi-skimmed fresh milk

Milk as the new energy and protein drink?

The focus is falling increasingly on “green” oats and other milk alternatives

CATEGORY DATA

Table 144 Sales of Drinking Milk Products by Category: Volume 2015-2020
Table 145 Sales of Drinking Milk Products by Category: Value 2015-2020
Table 146 Sales of Drinking Milk Products by Category: % Volume Growth 2015-2020
Table 147 Sales of Drinking Milk Products by Category: % Value Growth 2015-2020
Table 148 NBO Company Shares of Drinking Milk Products: % Value 2016-2020
Table 149 LBN Brand Shares of Drinking Milk Products: % Value 2017-2020
Table 150 Distribution of Drinking Milk Products by Format: % Value 2015-2020
Table 151 Forecast Sales of Drinking Milk Products Products by Category: Volume 2020-2025
Table 152 Forecast Sales of Drinking Milk Products Products by Category: Value 2020-2025
Table 153 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2020-2025
Table 154 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2020-2025

Yoghurt and Sour Milk Products in Austria

KEY DATA FINDINGS

2020 IMPACT

COVID-19 restrictions curtail foodservice volume sales, but suppliers find a silver lining in increasing health and wellness trends

Nöm benefits from consumer demand for Austrian authenticity and Danone launches new products to compete

Private label continues to make headway in yoghurt and sour milk products with lower unit prices and new products

RECOVERY AND OPPORTUNITIES

A spoonful of sugar helps sales go down amongst health-conscious consumers

Flavoured yoghurt and drinking yoghurt also pivot to a low sugar future

Austrian consumers want organic, domestic and natural characteristics in their yoghurt

CATEGORY DATA

Table 155 Sales of Yoghurt and Sour Milk Products by Category: Volume 2015-2020
Table 156 Sales of Yoghurt and Sour Milk Products by Category: Value 2015-2020
Table 157 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2015-2020
Table 158 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2015-2020
Table 159 Sales of Flavoured Yoghurt by Flavour: Rankings 2015-2020
Table 160 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2016-2020
Table 161 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2017-2020
Table 162 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2015-2020
Table 163 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025
Table 164 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025
Table 165 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025
Table 166 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025

Other Dairy in Austria

KEY DATA FINDINGS

2020 IMPACT

Foodservice volume sales suffer in lockdown, while panic buying and home cooking trends gives other dairy a welcome boost

Leader Danone capitalises on its strong position in well-performing categories

Domestic producers face growing competition from private label’s lower prices and new products.

RECOVERY AND OPPORTUNITIES

Fromage frais and quark in vogue, while antiquated coffee whiteners and condensed milk fall out of favour in the forecast period

Chilled snacks – healthier than other desserts?

Health conscious consumers indulge less often but with products of a better quality in the forecast period

CATEGORY DATA

Table 167 Sales of Other Dairy by Category: Volume 2015-2020
Table 168 Sales of Other Dairy by Category: Value 2015-2020
Table 169 Sales of Other Dairy by Category: % Volume Growth 2015-2020
Table 170 Sales of Other Dairy by Category: % Value Growth 2015-2020
Table 171 Sales of Cream by Type: % Value 2015-2020
Table 172 NBO Company Shares of Other Dairy: % Value 2016-2020
Table 173 LBN Brand Shares of Other Dairy: % Value 2017-2020
Table 174 Distribution of Other Dairy by Format: % Value 2015-2020
Table 175 Forecast Sales of Other Dairy by Category: Volume 2020-2025
Table 176 Forecast Sales of Other Dairy by Category: Value 2020-2025
Table 177 Forecast Sales of Other Dairy by Category: % Volume Growth 2020-2025
Table 178 Forecast Sales of Other Dairy by Category: % Value Growth 2020-2025

Edible Oils in Austria

KEY DATA FINDINGS

2020 IMPACT

Retail value sales of edible oils spike in 2020 as consumers prepare more meals at home due to COVID-19

Rapeseed oil to post strong double-digit value sales growth in 2020

With strong stable of brands, Vereinigte Fettwarenindustrie maintains leadership in edible oils in 2020

RECOVERY AND OPPORTUNITIES

Value sales of edible oils to dip in 2021 but then bounce back for remainder of forecast period

Popularity of private label products expected to continue over the forecast period

Growth in popularity of rapeseed oil expected to continue to grow over the forecast period

CATEGORY DATA

Table 179 Sales of Edible Oils by Category: Volume 2015-2020
Table 180 Sales of Edible Oils by Category: Value 2015-2020
Table 181 Sales of Edible Oils by Category: % Volume Growth 2015-2020
Table 182 Sales of Edible Oils by Category: % Value Growth 2015-2020
Table 183 NBO Company Shares of Edible Oils: % Value 2016-2020
Table 184 LBN Brand Shares of Edible Oils: % Value 2017-2020
Table 185 Distribution of Edible Oils by Format: % Value 2015-2020
Table 186 Forecast Sales of Edible Oils by Category: Volume 2020-2025
Table 187 Forecast Sales of Edible Oils by Category: Value 2020-2025
Table 188 Forecast Sales of Edible Oils by Category: % Volume Growth 2020-2025
Table 189 Forecast Sales of Edible Oils by Category: % Value Growth 2020-2025

Ready Meals in Austria

KEY DATA FINDINGS

2020 IMPACT

Value sales of ready meals spike in 2020 as consumers settle in at home due to pandemic-related restrictions

Dinner mixes sees value sales surge in 2020 as Austrians seek better meal options during pandemic

Despite slip in value share, Rewe International maintains leadership in ready meals in 2020

RECOVERY AND OPPORTUNITIES

Value sales of ready meals to bounce back with steady growth over the forecast period

Ready meals to continue to address growing demand for healthier but convenient meal solutions

Freshness expected to become more important for ready meals over the forecast period

CATEGORY DATA

Table 190 Sales of Ready Meals by Category: Volume 2015-2020
Table 191 Sales of Ready Meals by Category: Value 2015-2020
Table 192 Sales of Ready Meals by Category: % Volume Growth 2015-2020
Table 193 Sales of Ready Meals by Category: % Value Growth 2015-2020
Table 194 Sales of Chilled Ready Meals by Ethnicity: % Value 2015-2020
Table 195 Sales of Frozen Ready Meals by Ethnicity: % Value 2015-2020
Table 196 NBO Company Shares of Ready Meals: % Value 2016-2020
Table 197 LBN Brand Shares of Ready Meals: % Value 2017-2020
Table 198 Distribution of Ready Meals by Format: % Value 2015-2020
Table 199 Forecast Sales of Ready Meals by Category: Volume 2020-2025
Table 200 Forecast Sales of Ready Meals by Category: Value 2020-2025
Table 201 Forecast Sales of Ready Meals by Category: % Volume Growth 2020-2025
Table 202 Forecast Sales of Ready Meals by Category: % Value Growth 2020-2025

Sauces, Dressings and Condiments in Austria

KEY DATA FINDINGS

2020 IMPACT

Austrians spend more time at home in 2020 due to COVID-19, driving sharp rise in meal preparation

Rising demand for table sauces as Austrians consume more meals at home during the pandemic

Bolstered by strong brands, Unilever Austria to maintain leadership in sauces, dressings and condiments in 2020

RECOVERY AND OPPORTUNITIES

Value sales projected to rebound and resume steady growth over the forecast period

Increased demand likely to be buttressed by greater use of local ingredients

Private label set to see growth over forecast period

CATEGORY DATA

Table 203 Sales of Sauces, Dressings and Condiments by Category: Volume 2015-2020
Table 204 Sales of Sauces, Dressings and Condiments by Category: Value 2015-2020
Table 205 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2015-2020
Table 206 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2015-2020
Table 207 Sales of Cooking Sauces by Type: % Value 2015-2020
Table 208 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2016-2020
Table 209 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2017-2020
Table 210 Distribution of Sauces, Dressings and Condiments by Format: % Value 2015-2020
Table 211 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2020-2025
Table 212 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2020-2025
Table 213 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2020-2025
Table 214 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2020-2025

Sweet Spreads in Austria

KEY DATA FINDINGS

2020 IMPACT

Demand for sweet spreads rises in 2020 as Austrians have breakfast at home more often during pandemic

Health-conscious consumers increasingly demanding sweet spreads with reduced sugar

Posting strong value share, Adolf Darbo keeps strong lead in sweet spreads in 2020

RECOVERY AND OPPORTUNITIES

Value sales of sweet spreads to rebound over the forecast period

Health-conscious consumers expected to drive increased demand for nut and seed based spreads over the forecast period

Private label likely to continue to grow over the forecast period

CATEGORY DATA

Table 215 Sales of Sweet Spreads by Category: Volume 2015-2020
Table 216 Sales of Sweet Spreads by Category: Value 2015-2020
Table 217 Sales of Sweet Spreads by Category: % Volume Growth 2015-2020
Table 218 Sales of Sweet Spreads by Category: % Value Growth 2015-2020
Table 219 Sales of Jams and Preserves by Leading Flavours: Rankings 2015-2020
Table 220 NBO Company Shares of Sweet Spreads: % Value 2016-2020
Table 221 LBN Brand Shares of Sweet Spreads: % Value 2017-2020
Table 222 Distribution of Sweet Spreads by Format: % Value 2015-2020
Table 223 Forecast Sales of Sweet Spreads by Category: Volume 2020-2025
Table 224 Forecast Sales of Sweet Spreads by Category: Value 2020-2025
Table 225 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
Table 226 Forecast Sales of Sweet Spreads by Category: % Value Growth 2020-2025

Soup in Austria

KEY DATA FINDINGS

2020 IMPACT

Value sales of soup see sharp rise as Austrians, home-bound due to COVID-19, look for quick and easy meal solutions

Increased demand in 2020 showcases consumers’ changing soup preferences

Despite slight decline in value share, Unilever Austria and its Knorr brand continue to dominate soup in 2020

RECOVERY AND OPPORTUNITIES

Value sales to rebound but only minimal growth projected over the forecast period as soup seeks to promote healthier image

Shelf stable soup to rely on innovation to boost value sales over the forecast period

Soup to increasingly an on-the-go option

CATEGORY DATA

Table 227 Sales of Soup by Category: Volume 2015-2020
Table 228 Sales of Soup by Category: Value 2015-2020
Table 229 Sales of Soup by Category: % Volume Growth 2015-2020
Table 230 Sales of Soup by Category: % Value Growth 2015-2020
Table 231 Sales of Soup by Leading Flavours: Rankings 2015-2020
Table 232 NBO Company Shares of Soup: % Value 2016-2020
Table 233 LBN Brand Shares of Soup: % Value 2017-2020
Table 234 Distribution of Soup by Format: % Value 2015-2020
Table 235 Forecast Sales of Soup by Category: Volume 2020-2025
Table 236 Forecast Sales of Soup by Category: Value 2020-2025
Table 237 Forecast Sales of Soup by Category: % Volume Growth 2020-2025
Table 238 Forecast Sales of Soup by Category: % Value Growth 2020-2025

Baked Goods in Austria

KEY DATA FINDINGS

2020 IMPACT

Packaged bread such as toast and sandwich bread gains popularity

Growth for cakes and products containing superfoods during the crisis

Artisanal producers dominate, but private label continues to rise

RECOVERY AND OPPORTUNITIES

Normalisation of growth rates from 2022 and a return to bakeries despite competition

Digitalisation set to have more of an impact on baked goods

Innovation, quality, regionality and nutritional awareness

CATEGORY DATA

Table 239 Sales of Baked Goods by Category: Volume 2015-2020
Table 240 Sales of Baked Goods by Category: Value 2015-2020
Table 241 Sales of Baked Goods by Category: % Volume Growth 2015-2020
Table 242 Sales of Baked Goods by Category: % Value Growth 2015-2020
Table 243 Sales of Pastries by Type: % Value 2015-2020
Table 244 NBO Company Shares of Baked Goods: % Value 2016-2020
Table 245 LBN Brand Shares of Baked Goods: % Value 2017-2020
Table 246 Distribution of Baked Goods by Format: % Value 2015-2020
Table 247 Forecast Sales of Baked Goods by Category: Volume 2020-2025
Table 248 Forecast Sales of Baked Goods by Category: Value 2020-2025
Table 249 Forecast Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 250 Forecast Sales of Baked Goods by Category: % Value Growth 2020-2025

Breakfast Cereals in Austria

KEY DATA FINDINGS

2020 IMPACT

Home working and school closures lead to higher retail growth

Health trends are increasingly emerging

Nestlé and Bioquelle perform well, increasing their shares

RECOVERY AND OPPORTUNITIES

Normalisation of purchasing patterns expected

More producers move to healthier products and environmentally-friendly packaging

Online orders only expected to remain relevant in the premium segment

CATEGORY DATA

Table 251 Sales of Breakfast Cereals by Category: Volume 2015-2020
Table 252 Sales of Breakfast Cereals by Category: Value 2015-2020
Table 253 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020
Table 254 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020
Table 255 NBO Company Shares of Breakfast Cereals: % Value 2016-2020
Table 256 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020
Table 257 Distribution of Breakfast Cereals by Format: % Value 2015-2020
Table 258 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 259 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025
Table 260 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 261 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2020-2025

Processed Meat and Seafood in Austria

KEY DATA FINDINGS

2020 IMPACT

More frequent home cooking increases retail growth at the expense of foodservice

Meat substitutes is becoming increasingly successful

The origin of meat is becoming an increasingly strong selling point

RECOVERY AND OPPORTUNITIES

Foodservice to see a strong rebound due to more socialising outside the home

The strong trend towards meat substitutes is set to continue

Superfoods, regionality and origin likely to be increasingly important

CATEGORY DATA

Table 262 Sales of Processed Meat and Seafood by Category: Volume 2015-2020
Table 263 Sales of Processed Meat and Seafood by Category: Value 2015-2020
Table 264 Sales of Processed Meat and Seafood by Category: % Volume Growth 2015-2020
Table 265 Sales of Processed Meat and Seafood by Category: % Value Growth 2015-2020
Table 266 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2015-2020
Table 267 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2015-2020
Table 268 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2015-2020
Table 269 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2015-2020
Table 270 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2015-2020
Table 271 NBO Company Shares of Processed Meat and Seafood: % Value 2016-2020
Table 272 LBN Brand Shares of Processed Meat and Seafood: % Value 2017-2020
Table 273 Distribution of Processed Meat and Seafood by Format: % Value 2015-2020
Table 274 Forecast Sales of Processed Meat and Seafood by Category: Volume 2020-2025
Table 275 Forecast Sales of Processed Meat and Seafood by Category: Value 2020-2025
Table 276 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2020-2025
Table 277 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2020-2025

Processed Fruit and Vegetables in Austria

KEY DATA FINDINGS

2020 IMPACT

Pandemic leads to a strong increase in retail demand

New labelling requirement gives customers a better overview of product origin

Major players see rising sales due to COVID-19

RECOVERY AND OPPORTUNITIES

Growth for both retail and foodservice throughout the forecast period

More cooking due to more time spent at home

Health and convenience trends expected to become more important

CATEGORY DATA

Table 278 Sales of Processed Fruit and Vegetables by Category: Volume 2015-2020
Table 279 Sales of Processed Fruit and Vegetables by Category: Value 2015-2020
Table 280 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2015-2020
Table 281 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2015-2020
Table 282 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2015-2020
Table 283 NBO Company Shares of Processed Fruit and Vegetables: % Value 2016-2020
Table 284 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2017-2020
Table 285 Distribution of Processed Fruit and Vegetables by Format: % Value 2015-2020
Table 286 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
Table 287 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
Table 288 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
Table 289 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025

Rice, Pasta and Noodles in Austria

KEY DATA FINDINGS

2020 IMPACT

Pasta, rice and noodles is one of the categories most affected by COVID-19

Pasta sees a strong increase due to its wide uses and long shelf life

Value shares remain largely stable

RECOVERY AND OPPORTUNITIES

Longer-term growth expected in both retail and foodservice

New and limited packaging is on the rise

Companies will address consumer demand for sustainability and different ingredients

CATEGORY DATA

Table 290 Sales of Rice, Pasta and Noodles by Category: Volume 2015-2020
Table 291 Sales of Rice, Pasta and Noodles by Category: Value 2015-2020
Table 292 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2015-2020
Table 293 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2015-2020
Table 294 Sales of Instant Noodles by Leading Flavours: Rankings 2015-2020
Table 295 NBO Company Shares of Rice, Pasta and Noodles: % Value 2016-2020
Table 296 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2017-2020
Table 297 NBO Company Shares of Rice: % Value 2016-2020
Table 298 LBN Brand Shares of Rice: % Value 2017-2020
Table 299 NBO Company Shares of Pasta: % Value 2016-2020
Table 300 LBN Brand Shares of Pasta: % Value 2017-2020
Table 301 NBO Company Shares of Noodles: % Value 2016-2020
Table 302 LBN Brand Shares of Noodles: % Value 2017-2020
Table 303 Distribution of Rice, Pasta and Noodles by Format: % Value 2015-2020
Table 304 Distribution of Rice by Format: % Value 2015-2020
Table 305 Distribution of Pasta by Format: % Value 2015-2020
Table 306 Distribution of Noodles by Format: % Value 2015-2020
Table 307 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 308 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 309 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 310 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025

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