Packaged Food in Austria

December 2020
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Overview:

Understand the latest market trends and future growth opportunities for the Packaged Food industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Packaged Food industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Packaged Food in Austria report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Packaged Food in Austria?
  • Which are the leading brands in Packaged Food in Austria?
  • How are products distributed in Packaged Food in Austria?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Packaged Food?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Austria?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Packaged Food in Austria

EXECUTIVE SUMMARY

COVID-19 impact on packaged food
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for packaged food?

FOODSERVICE

Sales to Foodservice
The lockdown causes sales to decline, while ongoing restrictions reduce foodservice orders Increase in takeaway and delivery services, as foodservice outlets close during lockdown Retail sales of packaged food are set to compensate for low foodservice figures
Consumer Foodservice
Closures and ongoing regulations restrict sales for consumer foodservice The impact of COVID-19 on tourism dampens sales for consumer foodservice COVID-19 impacts consumer foodservice sales at Christmas, as restrictions remain in place
Category Data
Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025 Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025 Table 1 Foodservice Sales of Packaged Food by Category: Volume 2015-2020 Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025 Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2015-2020 Table 6 Sales of Packaged Food by Category: Value 2015-2020 Table 7 Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 8 Sales of Packaged Food by Category: % Value Growth 2015-2020 Table 9 GBO Company Shares of Packaged Food: % Value 2016-2020 Table 10 NBO Company Shares of Packaged Food: % Value 2016-2020 Table 11 LBN Brand Shares of Packaged Food: % Value 2017-2020 Table 12 Penetration of Private Label by Category: % Value 2015-2020 Table 13 Distribution of Packaged Food by Format: % Value 2015-2020 Table 14 Distribution of Packaged Food by Format and Category: % Value 2020 Table 15 Forecast Sales of Packaged Food by Category: Volume 2020-2025 Table 16 Forecast Sales of Packaged Food by Category: Value 2020-2025 Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025 Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Chocolate Confectionery in Austria

KEY DATA FINDINGS

2020 IMPACT

Collapse in sales of boxed assortments results in overall chocolate confectionery decline
Dark chocolate benefits from its healthier perception among local consumers; vegan products also on the rise
Snacking important in a chocolate confectionery category still clearly led by Mondelez Österreich

RECOVERY AND OPPORTUNITIES

Seasonal chocolate and boxed assortments will be most dynamic after 2020
Organic, FF, vegan and dark chocolate to benefit from the health and wellness trend
Portion-control, premiumisation and indulgence shape demand
Summary 2 Other Chocolate Confectionery by Product Type: 2020

CATEGORY DATA

Table 19 Sales of Chocolate Confectionery by Category: Volume 2015-2020 Table 20 Sales of Chocolate Confectionery by Category: Value 2015-2020 Table 21 Sales of Chocolate Confectionery by Category: % Volume Growth 2015-2020 Table 22 Sales of Chocolate Confectionery by Category: % Value Growth 2015-2020 Table 23 Sales of Chocolate Tablets by Type: % Value 2015-2020 Table 24 NBO Company Shares of Chocolate Confectionery: % Value 2016-2020 Table 25 LBN Brand Shares of Chocolate Confectionery: % Value 2017-2020 Table 26 Distribution of Chocolate Confectionery by Format: % Value 2015-2020 Table 27 Forecast Sales of Chocolate Confectionery by Category: Volume 2020-2025 Table 28 Forecast Sales of Chocolate Confectionery by Category: Value 2020-2025 Table 29 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2020-2025 Table 30 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2020-2025

Gum in Austria

KEY DATA FINDINGS

2020 IMPACT

Previously stable demand for gum sees a marked downward trend in 2020
Self-service checkouts could negatively affect sales of gum products
Wrigley Austria continues to lead gum

RECOVERY AND OPPORTUNITIES

Added value will continue to be in demand over the forecast period
Health and wellness will continue to influence gum
Slightly faster value than volume growth expected over the forecast period

CATEGORY DATA

Table 31 Sales of Gum by Category: Volume 2015-2020 Table 32 Sales of Gum by Category: Value 2015-2020 Table 33 Sales of Gum by Category: % Volume Growth 2015-2020 Table 34 Sales of Gum by Category: % Value Growth 2015-2020 Table 35 Sales of Gum by Flavour: Rankings 2015-2020 Table 36 NBO Company Shares of Gum: % Value 2016-2020 Table 37 LBN Brand Shares of Gum: % Value 2017-2020 Table 38 Distribution of Gum by Format: % Value 2015-2020 Table 39 Forecast Sales of Gum by Category: Volume 2020-2025 Table 40 Forecast Sales of Gum by Category: Value 2020-2025 Table 41 Forecast Sales of Gum by Category: % Volume Growth 2020-2025 Table 42 Forecast Sales of Gum by Category: % Value Growth 2020-2025

Sugar Confectionery in Austria

KEY DATA FINDINGS

2020 IMPACT

Sugar confectionery continues to suffer from its image as sugar-packed candy
Medicated confectionery continues to record the strongest growth in sugar confectionery
Storck continues to close the gap on Haribo

RECOVERY AND OPPORTUNITIES

Health and wellness features to combat saturation
Local players are well represented in medicated confectionery
Vegan/vegetarian sugar confectionery a rising trend, driven by Katjes Fassin
Summary 3 Other Sugar Confectionery by Product Type: 2020

CATEGORY DATA

Table 43 Sales of Sugar Confectionery by Category: Volume 2015-2020 Table 44 Sales of Sugar Confectionery by Category: Value 2015-2020 Table 45 Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020 Table 46 Sales of Sugar Confectionery by Category: % Value Growth 2015-2020 Table 47 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2015-2020 Table 48 NBO Company Shares of Sugar Confectionery: % Value 2016-2020 Table 49 LBN Brand Shares of Sugar Confectionery: % Value 2017-2020 Table 50 Distribution of Sugar Confectionery by Format: % Value 2015-2020 Table 51 Forecast Sales of Sugar Confectionery by Category: Volume 2020-2025 Table 52 Forecast Sales of Sugar Confectionery by Category: Value 2020-2025 Table 53 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025 Table 54 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2020-2025

Sweet Biscuits, Snack Bars and Fruit Snacks in Austria

KEY DATA FINDINGS

2020 IMPACT

Seasonal products remain a strong driver of the positive overall category performance
Healthy snacking trend continues to be the main driver for snack bars and fruit snacks growth
Josef Manner maintains the leading position

RECOVERY AND OPPORTUNITIES

Products with a focus on health will continue to see a positive development
Fruit snacks fit with key trends and prosper

CATEGORY DATA

Table 55 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2015-2020 Table 56 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2015-2020 Table 57 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2015-2020 Table 58 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2015-2020 Table 59 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2016-2020 Table 60 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2017-2020 Table 61 NBO Company Shares of Sweet Biscuits: % Value 2016-2020 Table 62 LBN Brand Shares of Sweet Biscuits: % Value 2017-2020 Table 63 NBO Company Shares of Snack Bars: % Value 2016-2020 Table 64 LBN Brand Shares of Snack Bars: % Value 2017-2020 Table 65 NBO Company Shares of Fruit Snacks: % Value 2016-2020 Table 66 LBN Brand Shares of Fruit Snacks: % Value 2017-2020 Table 67 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2015-2020 Table 68 Distribution of Sweet Biscuits by Format: % Value 2015-2020 Table 69 Distribution of Snack Bars by Format: % Value 2015-2020 Table 70 Distribution of Fruit Snacks by Format: % Value 2015-2020 Table 71 Forecast Sales of Biscuits and Snack Bars by Category: Volume 2020-2025 Table 72 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025 Table 73 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025 Table 74 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025

Ice Cream and Frozen Desserts in Austria

KEY DATA FINDINGS

2020 IMPACT

Loss of on-the-go and impulse sales affects the ice cream performance in 2020
Emergence of plant-based ice cream reflects modern lifestyle choices
Unilever dominates ice cream sales in Austria

RECOVERY AND OPPORTUNITIES

Innovation will continue to be needed to keep consumers interested
Consumers are looking for an interesting combinations
Private label players targeting innovation, matched with still low prices

CATEGORY DATA

Table 75 Sales of Ice Cream and Frozen Desserts by Category: Volume 2015-2020 Table 76 Sales of Ice Cream and Frozen Desserts by Category: Value 2015-2020 Table 77 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2015-2020 Table 78 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2015-2020 Table 79 Sales of Ice Cream by Leading Flavours: Rankings 2015-2020 Table 80 Sales of Impulse Ice Cream by Format: % Value 2015-2020 Table 81 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2016-2020 Table 82 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2017-2020 Table 83 NBO Company Shares of Ice Cream: % Value 2016-2020 Table 84 LBN Brand Shares of Ice Cream: % Value 2017-2020 Table 85 NBO Company Shares of Impulse Ice Cream: % Value 2016-2020 Table 86 LBN Brand Shares of Impulse Ice Cream: % Value 2017-2020 Table 87 NBO Company Shares of Take-home Ice Cream: % Value 2016-2020 Table 88 LBN Brand Shares of Take-home Ice Cream: % Value 2017-2020 Table 89 NBO Company Shares of Frozen Desserts: % Value 2016-2020 Table 90 LBN Brand Shares of Frozen Desserts: % Value 2017-2020 Table 91 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2015-2020 Table 92 Distribution of Ice Cream by Format: % Value 2015-2020 Table 93 Distribution of Frozen Desserts by Format: % Value 2015-2020 Table 94 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2020-2025 Table 95 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2020-2025 Table 96 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2020-2025 Table 97 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2020-2025

Savoury Snacks in Austria

KEY DATA FINDINGS

2020 IMPACT

More time spent at home during lockdown helps drive sales of savoury snacks
Consumers looking for healthier savoury snacks
Kelly still the clear leader in savoury snacks, leveraging on its local provenance

RECOVERY AND OPPORTUNITIES

Further strong growth expected over the forecast period
Nuts, seeds and trail mixes fits well with health and lifestyle trends
Private label share continues growing
Summary 4 Other Savoury Snacks by Product Type: 2020

CATEGORY DATA

Table 98 Sales of Savoury Snacks by Category: Volume 2015-2020 Table 99 Sales of Savoury Snacks by Category: Value 2015-2020 Table 100 Sales of Savoury Snacks by Category: % Volume Growth 2015-2020 Table 101 Sales of Savoury Snacks by Category: % Value Growth 2015-2020 Table 102 NBO Company Shares of Savoury Snacks: % Value 2016-2020 Table 103 LBN Brand Shares of Savoury Snacks: % Value 2017-2020 Table 104 Distribution of Savoury Snacks by Format: % Value 2015-2020 Table 105 Forecast Sales of Savoury Snacks by Category: Volume 2020-2025 Table 106 Forecast Sales of Savoury Snacks by Category: Value 2020-2025 Table 107 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2020-2025 Table 108 Forecast Sales of Savoury Snacks by Category: % Value Growth 2020-2025

Baby Food in Austria

KEY DATA FINDINGS

2020 IMPACT

After initial panic buying boost, ongoing growth is expected in 2020 thanks to demand for convenience
Organic baby food continues to perform well – boosted by Hofer’s new range of organic products
International players lead the way with Hipp benefiting from long tradition and trust in uncertain times.

RECOVERY AND OPPORTUNITIES

Breastfeeding rate and products for older children to shape forecast period sales
Opportunities for private label and domestic players to capitalise on higher price-sensitivity in forecast period
Convenience still a sought-after attribute in baby food, as shown by other baby food’s strong growth forecast

CATEGORY DATA

Table 109 Sales of Baby Food by Category: Volume 2015-2020 Table 110 Sales of Baby Food by Category: Value 2015-2020 Table 111 Sales of Baby Food by Category: % Volume Growth 2015-2020 Table 112 Sales of Baby Food by Category: % Value Growth 2015-2020 Table 113 NBO Company Shares of Baby Food: % Value 2016-2020 Table 114 LBN Brand Shares of Baby Food: % Value 2017-2020 Table 115 Distribution of Baby Food by Format: % Value 2015-2020 Table 116 Forecast Sales of Baby Food by Category: Volume 2020-2025 Table 117 Forecast Sales of Baby Food by Category: Value 2020-2025 Table 118 Forecast Sales of Baby Food by Category: % Volume Growth 2020-2025 Table 119 Forecast Sales of Baby Food by Category: % Value Growth 2020-2025

Butter and Spreads in Austria

KEY DATA FINDINGS

2020 IMPACT

After the closure of foodservice outlets in lockdown hits sales, quarantine baking trends compensate
Upfield Holdings the leading butter and spreads player, but private label takes the lion’s share with lower unit prices
Savencia Fromage looking to appeal to health-conscious butter-lovers and Kerry Gold seeks entry

RECOVERY AND OPPORTUNITIES

Health and wellness trends will lead to stagnating butter sales, but margarine and lower fat alternatives may compensate over the forecast period
Rising unit prices to bolster butter current value sales in the forecast period
Heuwiesenmilchbutter organic butter will continue to be highly valued by local consumers over the forecast period

CATEGORY DATA

Table 120 Sales of Butter and Spreads by Category: Volume 2015-2020 Table 121 Sales of Butter and Spreads by Category: Value 2015-2020 Table 122 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020 Table 123 Sales of Butter and Spreads by Category: % Value Growth 2015-2020 Table 124 NBO Company Shares of Butter and Spreads: % Value 2016-2020 Table 125 LBN Brand Shares of Butter and Spreads: % Value 2017-2020 Table 126 Distribution of Butter and Spreads by Format: % Value 2015-2020 Table 127 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025 Table 128 Forecast Sales of Butter and Spreads by Category: Value 2020-2025 Table 129 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025 Table 130 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025

Cheese in Austria

KEY DATA FINDINGS

2020 IMPACT

Home baking boosts retail while foodservice volume is hit hard by lockdowns in 2020
Berglandmilch and local players continue to lead cheese thanks to consumer demand for authentic Austrian produce
Private label continues to make headway with diverse product offering

RECOVERY AND OPPORTUNITIES

Stable growth forecast for cheese partly due to a lack of alternatives
Increasing interest in local sourcing and regional products means a bright future for domestic cheese over the forecast period
A cheese-loving nation expected to stay loyal even with rising unit prices in the forecast period

CATEGORY DATA

Table 131 Sales of Cheese by Category: Volume 2015-2020 Table 132 Sales of Cheese by Category: Value 2015-2020 Table 133 Sales of Cheese by Category: % Volume Growth 2015-2020 Table 134 Sales of Cheese by Category: % Value Growth 2015-2020 Table 135 Sales of Spreadable Processed Cheese by Type: % Value 2015-2020 Table 136 Sales of Unprocessed Cheese by Type: % Value 2015-2020 Table 137 NBO Company Shares of Cheese: % Value 2016-2020 Table 138 LBN Brand Shares of Cheese: % Value 2017-2020 Table 139 Distribution of Cheese by Format: % Value 2015-2020 Table 140 Forecast Sales of Cheese by Category: Volume 2020-2025 Table 141 Forecast Sales of Cheese by Category: Value 2020-2025 Table 142 Forecast Sales of Cheese by Category: % Volume Growth 2020-2025 Table 143 Forecast Sales of Cheese by Category: % Value Growth 2020-2025

Drinking Milk Products in Austria

KEY DATA FINDINGS

2020 IMPACT

Lockdown shifts demand to shelf stable milk and creates sharp decline in foodservice volume sales
Berglandmilch will struggle to maintain lead due to private label dominance in organic milk products
Oatly benefits from several concomitant lifestyle trends

RECOVERY AND OPPORTUNITIES

Fresh Austrian milk will recover, with a focus on semi-skimmed fresh milk
Milk as the new energy and protein drink?
The focus is falling increasingly on “green” oats and other milk alternatives

CATEGORY DATA

Table 144 Sales of Drinking Milk Products by Category: Volume 2015-2020 Table 145 Sales of Drinking Milk Products by Category: Value 2015-2020 Table 146 Sales of Drinking Milk Products by Category: % Volume Growth 2015-2020 Table 147 Sales of Drinking Milk Products by Category: % Value Growth 2015-2020 Table 148 NBO Company Shares of Drinking Milk Products: % Value 2016-2020 Table 149 LBN Brand Shares of Drinking Milk Products: % Value 2017-2020 Table 150 Distribution of Drinking Milk Products by Format: % Value 2015-2020 Table 151 Forecast Sales of Drinking Milk Products Products by Category: Volume 2020-2025 Table 152 Forecast Sales of Drinking Milk Products Products by Category: Value 2020-2025 Table 153 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2020-2025 Table 154 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2020-2025

Yoghurt and Sour Milk Products in Austria

KEY DATA FINDINGS

2020 IMPACT

COVID-19 restrictions curtail foodservice volume sales, but suppliers find a silver lining in increasing health and wellness trends
Nöm benefits from consumer demand for Austrian authenticity and Danone launches new products to compete
Private label continues to make headway in yoghurt and sour milk products with lower unit prices and new products

RECOVERY AND OPPORTUNITIES

A spoonful of sugar helps sales go down amongst health-conscious consumers
Flavoured yoghurt and drinking yoghurt also pivot to a low sugar future
Austrian consumers want organic, domestic and natural characteristics in their yoghurt

CATEGORY DATA

Table 155 Sales of Yoghurt and Sour Milk Products by Category: Volume 2015-2020 Table 156 Sales of Yoghurt and Sour Milk Products by Category: Value 2015-2020 Table 157 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2015-2020 Table 158 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2015-2020 Table 159 Sales of Flavoured Yoghurt by Flavour: Rankings 2015-2020 Table 160 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2016-2020 Table 161 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2017-2020 Table 162 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2015-2020 Table 163 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025 Table 164 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025 Table 165 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025 Table 166 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025

Other Dairy in Austria

KEY DATA FINDINGS

2020 IMPACT

Foodservice volume sales suffer in lockdown, while panic buying and home cooking trends gives other dairy a welcome boost
Leader Danone capitalises on its strong position in well-performing categories
Domestic producers face growing competition from private label’s lower prices and new products.

RECOVERY AND OPPORTUNITIES

Fromage frais and quark in vogue, while antiquated coffee whiteners and condensed milk fall out of favour in the forecast period
Chilled snacks – healthier than other desserts?
Health conscious consumers indulge less often but with products of a better quality in the forecast period

CATEGORY DATA

Table 167 Sales of Other Dairy by Category: Volume 2015-2020 Table 168 Sales of Other Dairy by Category: Value 2015-2020 Table 169 Sales of Other Dairy by Category: % Volume Growth 2015-2020 Table 170 Sales of Other Dairy by Category: % Value Growth 2015-2020 Table 171 Sales of Cream by Type: % Value 2015-2020 Table 172 NBO Company Shares of Other Dairy: % Value 2016-2020 Table 173 LBN Brand Shares of Other Dairy: % Value 2017-2020 Table 174 Distribution of Other Dairy by Format: % Value 2015-2020 Table 175 Forecast Sales of Other Dairy by Category: Volume 2020-2025 Table 176 Forecast Sales of Other Dairy by Category: Value 2020-2025 Table 177 Forecast Sales of Other Dairy by Category: % Volume Growth 2020-2025 Table 178 Forecast Sales of Other Dairy by Category: % Value Growth 2020-2025

Edible Oils in Austria

KEY DATA FINDINGS

2020 IMPACT

Retail value sales of edible oils spike in 2020 as consumers prepare more meals at home due to COVID-19
Rapeseed oil to post strong double-digit value sales growth in 2020
With strong stable of brands, Vereinigte Fettwarenindustrie maintains leadership in edible oils in 2020

RECOVERY AND OPPORTUNITIES

Value sales of edible oils to dip in 2021 but then bounce back for remainder of forecast period
Popularity of private label products expected to continue over the forecast period
Growth in popularity of rapeseed oil expected to continue to grow over the forecast period

CATEGORY DATA

Table 179 Sales of Edible Oils by Category: Volume 2015-2020 Table 180 Sales of Edible Oils by Category: Value 2015-2020 Table 181 Sales of Edible Oils by Category: % Volume Growth 2015-2020 Table 182 Sales of Edible Oils by Category: % Value Growth 2015-2020 Table 183 NBO Company Shares of Edible Oils: % Value 2016-2020 Table 184 LBN Brand Shares of Edible Oils: % Value 2017-2020 Table 185 Distribution of Edible Oils by Format: % Value 2015-2020 Table 186 Forecast Sales of Edible Oils by Category: Volume 2020-2025 Table 187 Forecast Sales of Edible Oils by Category: Value 2020-2025 Table 188 Forecast Sales of Edible Oils by Category: % Volume Growth 2020-2025 Table 189 Forecast Sales of Edible Oils by Category: % Value Growth 2020-2025

Ready Meals in Austria

KEY DATA FINDINGS

2020 IMPACT

Value sales of ready meals spike in 2020 as consumers settle in at home due to pandemic-related restrictions
Dinner mixes sees value sales surge in 2020 as Austrians seek better meal options during pandemic
Despite slip in value share, Rewe International maintains leadership in ready meals in 2020

RECOVERY AND OPPORTUNITIES

Value sales of ready meals to bounce back with steady growth over the forecast period
Ready meals to continue to address growing demand for healthier but convenient meal solutions
Freshness expected to become more important for ready meals over the forecast period

CATEGORY DATA

Table 190 Sales of Ready Meals by Category: Volume 2015-2020 Table 191 Sales of Ready Meals by Category: Value 2015-2020 Table 192 Sales of Ready Meals by Category: % Volume Growth 2015-2020 Table 193 Sales of Ready Meals by Category: % Value Growth 2015-2020 Table 194 Sales of Chilled Ready Meals by Ethnicity: % Value 2015-2020 Table 195 Sales of Frozen Ready Meals by Ethnicity: % Value 2015-2020 Table 196 NBO Company Shares of Ready Meals: % Value 2016-2020 Table 197 LBN Brand Shares of Ready Meals: % Value 2017-2020 Table 198 Distribution of Ready Meals by Format: % Value 2015-2020 Table 199 Forecast Sales of Ready Meals by Category: Volume 2020-2025 Table 200 Forecast Sales of Ready Meals by Category: Value 2020-2025 Table 201 Forecast Sales of Ready Meals by Category: % Volume Growth 2020-2025 Table 202 Forecast Sales of Ready Meals by Category: % Value Growth 2020-2025

Sauces, Dressings and Condiments in Austria

KEY DATA FINDINGS

2020 IMPACT

Austrians spend more time at home in 2020 due to COVID-19, driving sharp rise in meal preparation
Rising demand for table sauces as Austrians consume more meals at home during the pandemic
Bolstered by strong brands, Unilever Austria to maintain leadership in sauces, dressings and condiments in 2020

RECOVERY AND OPPORTUNITIES

Value sales projected to rebound and resume steady growth over the forecast period
Increased demand likely to be buttressed by greater use of local ingredients
Private label set to see growth over forecast period

CATEGORY DATA

Table 203 Sales of Sauces, Dressings and Condiments by Category: Volume 2015-2020 Table 204 Sales of Sauces, Dressings and Condiments by Category: Value 2015-2020 Table 205 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2015-2020 Table 206 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2015-2020 Table 207 Sales of Cooking Sauces by Type: % Value 2015-2020 Table 208 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2016-2020 Table 209 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2017-2020 Table 210 Distribution of Sauces, Dressings and Condiments by Format: % Value 2015-2020 Table 211 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2020-2025 Table 212 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2020-2025 Table 213 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2020-2025 Table 214 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2020-2025

Sweet Spreads in Austria

KEY DATA FINDINGS

2020 IMPACT

Demand for sweet spreads rises in 2020 as Austrians have breakfast at home more often during pandemic
Health-conscious consumers increasingly demanding sweet spreads with reduced sugar
Posting strong value share, Adolf Darbo keeps strong lead in sweet spreads in 2020

RECOVERY AND OPPORTUNITIES

Value sales of sweet spreads to rebound over the forecast period
Health-conscious consumers expected to drive increased demand for nut and seed based spreads over the forecast period
Private label likely to continue to grow over the forecast period

CATEGORY DATA

Table 215 Sales of Sweet Spreads by Category: Volume 2015-2020 Table 216 Sales of Sweet Spreads by Category: Value 2015-2020 Table 217 Sales of Sweet Spreads by Category: % Volume Growth 2015-2020 Table 218 Sales of Sweet Spreads by Category: % Value Growth 2015-2020 Table 219 Sales of Jams and Preserves by Leading Flavours: Rankings 2015-2020 Table 220 NBO Company Shares of Sweet Spreads: % Value 2016-2020 Table 221 LBN Brand Shares of Sweet Spreads: % Value 2017-2020 Table 222 Distribution of Sweet Spreads by Format: % Value 2015-2020 Table 223 Forecast Sales of Sweet Spreads by Category: Volume 2020-2025 Table 224 Forecast Sales of Sweet Spreads by Category: Value 2020-2025 Table 225 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2020-2025 Table 226 Forecast Sales of Sweet Spreads by Category: % Value Growth 2020-2025

Soup in Austria

KEY DATA FINDINGS

2020 IMPACT

Value sales of soup see sharp rise as Austrians, home-bound due to COVID-19, look for quick and easy meal solutions
Increased demand in 2020 showcases consumers’ changing soup preferences
Despite slight decline in value share, Unilever Austria and its Knorr brand continue to dominate soup in 2020

RECOVERY AND OPPORTUNITIES

Value sales to rebound but only minimal growth projected over the forecast period as soup seeks to promote healthier image
Shelf stable soup to rely on innovation to boost value sales over the forecast period
Soup to increasingly an on-the-go option

CATEGORY DATA

Table 227 Sales of Soup by Category: Volume 2015-2020 Table 228 Sales of Soup by Category: Value 2015-2020 Table 229 Sales of Soup by Category: % Volume Growth 2015-2020 Table 230 Sales of Soup by Category: % Value Growth 2015-2020 Table 231 Sales of Soup by Leading Flavours: Rankings 2015-2020 Table 232 NBO Company Shares of Soup: % Value 2016-2020 Table 233 LBN Brand Shares of Soup: % Value 2017-2020 Table 234 Distribution of Soup by Format: % Value 2015-2020 Table 235 Forecast Sales of Soup by Category: Volume 2020-2025 Table 236 Forecast Sales of Soup by Category: Value 2020-2025 Table 237 Forecast Sales of Soup by Category: % Volume Growth 2020-2025 Table 238 Forecast Sales of Soup by Category: % Value Growth 2020-2025

Baked Goods in Austria

KEY DATA FINDINGS

2020 IMPACT

Packaged bread such as toast and sandwich bread gains popularity
Growth for cakes and products containing superfoods during the crisis
Artisanal producers dominate, but private label continues to rise

RECOVERY AND OPPORTUNITIES

Normalisation of growth rates from 2022 and a return to bakeries despite competition
Digitalisation set to have more of an impact on baked goods
Innovation, quality, regionality and nutritional awareness

CATEGORY DATA

Table 239 Sales of Baked Goods by Category: Volume 2015-2020 Table 240 Sales of Baked Goods by Category: Value 2015-2020 Table 241 Sales of Baked Goods by Category: % Volume Growth 2015-2020 Table 242 Sales of Baked Goods by Category: % Value Growth 2015-2020 Table 243 Sales of Pastries by Type: % Value 2015-2020 Table 244 NBO Company Shares of Baked Goods: % Value 2016-2020 Table 245 LBN Brand Shares of Baked Goods: % Value 2017-2020 Table 246 Distribution of Baked Goods by Format: % Value 2015-2020 Table 247 Forecast Sales of Baked Goods by Category: Volume 2020-2025 Table 248 Forecast Sales of Baked Goods by Category: Value 2020-2025 Table 249 Forecast Sales of Baked Goods by Category: % Volume Growth 2020-2025 Table 250 Forecast Sales of Baked Goods by Category: % Value Growth 2020-2025

Breakfast Cereals in Austria

KEY DATA FINDINGS

2020 IMPACT

Home working and school closures lead to higher retail growth
Health trends are increasingly emerging
Nestlé and Bioquelle perform well, increasing their shares

RECOVERY AND OPPORTUNITIES

Normalisation of purchasing patterns expected
More producers move to healthier products and environmentally-friendly packaging
Online orders only expected to remain relevant in the premium segment

CATEGORY DATA

Table 251 Sales of Breakfast Cereals by Category: Volume 2015-2020 Table 252 Sales of Breakfast Cereals by Category: Value 2015-2020 Table 253 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020 Table 254 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020 Table 255 NBO Company Shares of Breakfast Cereals: % Value 2016-2020 Table 256 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020 Table 257 Distribution of Breakfast Cereals by Format: % Value 2015-2020 Table 258 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025 Table 259 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025 Table 260 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025 Table 261 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2020-2025

Processed Meat and Seafood in Austria

KEY DATA FINDINGS

2020 IMPACT

More frequent home cooking increases retail growth at the expense of foodservice
Meat substitutes is becoming increasingly successful
The origin of meat is becoming an increasingly strong selling point

RECOVERY AND OPPORTUNITIES

Foodservice to see a strong rebound due to more socialising outside the home
The strong trend towards meat substitutes is set to continue
Superfoods, regionality and origin likely to be increasingly important

CATEGORY DATA

Table 262 Sales of Processed Meat and Seafood by Category: Volume 2015-2020 Table 263 Sales of Processed Meat and Seafood by Category: Value 2015-2020 Table 264 Sales of Processed Meat and Seafood by Category: % Volume Growth 2015-2020 Table 265 Sales of Processed Meat and Seafood by Category: % Value Growth 2015-2020 Table 266 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 267 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 268 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 269 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2015-2020 Table 270 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2015-2020 Table 271 NBO Company Shares of Processed Meat and Seafood: % Value 2016-2020 Table 272 LBN Brand Shares of Processed Meat and Seafood: % Value 2017-2020 Table 273 Distribution of Processed Meat and Seafood by Format: % Value 2015-2020 Table 274 Forecast Sales of Processed Meat and Seafood by Category: Volume 2020-2025 Table 275 Forecast Sales of Processed Meat and Seafood by Category: Value 2020-2025 Table 276 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2020-2025 Table 277 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2020-2025

Processed Fruit and Vegetables in Austria

KEY DATA FINDINGS

2020 IMPACT

Pandemic leads to a strong increase in retail demand
New labelling requirement gives customers a better overview of product origin
Major players see rising sales due to COVID-19

RECOVERY AND OPPORTUNITIES

Growth for both retail and foodservice throughout the forecast period
More cooking due to more time spent at home
Health and convenience trends expected to become more important

CATEGORY DATA

Table 278 Sales of Processed Fruit and Vegetables by Category: Volume 2015-2020 Table 279 Sales of Processed Fruit and Vegetables by Category: Value 2015-2020 Table 280 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2015-2020 Table 281 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2015-2020 Table 282 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2015-2020 Table 283 NBO Company Shares of Processed Fruit and Vegetables: % Value 2016-2020 Table 284 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2017-2020 Table 285 Distribution of Processed Fruit and Vegetables by Format: % Value 2015-2020 Table 286 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025 Table 287 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2020-2025 Table 288 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025 Table 289 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025

Rice, Pasta and Noodles in Austria

KEY DATA FINDINGS

2020 IMPACT

Pasta, rice and noodles is one of the categories most affected by COVID-19
Pasta sees a strong increase due to its wide uses and long shelf life
Value shares remain largely stable

RECOVERY AND OPPORTUNITIES

Longer-term growth expected in both retail and foodservice
New and limited packaging is on the rise
Companies will address consumer demand for sustainability and different ingredients

CATEGORY DATA

Table 290 Sales of Rice, Pasta and Noodles by Category: Volume 2015-2020 Table 291 Sales of Rice, Pasta and Noodles by Category: Value 2015-2020 Table 292 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2015-2020 Table 293 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2015-2020 Table 294 Sales of Instant Noodles by Leading Flavours: Rankings 2015-2020 Table 295 NBO Company Shares of Rice, Pasta and Noodles: % Value 2016-2020 Table 296 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2017-2020 Table 297 NBO Company Shares of Rice: % Value 2016-2020 Table 298 LBN Brand Shares of Rice: % Value 2017-2020 Table 299 NBO Company Shares of Pasta: % Value 2016-2020 Table 300 LBN Brand Shares of Pasta: % Value 2017-2020 Table 301 NBO Company Shares of Noodles: % Value 2016-2020 Table 302 LBN Brand Shares of Noodles: % Value 2017-2020 Table 303 Distribution of Rice, Pasta and Noodles by Format: % Value 2015-2020 Table 304 Distribution of Rice by Format: % Value 2015-2020 Table 305 Distribution of Pasta by Format: % Value 2015-2020 Table 306 Distribution of Noodles by Format: % Value 2015-2020 Table 307 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025 Table 308 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2020-2025 Table 309 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025 Table 310 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
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This report originates from Passport, our Packaged Food research and analysis database.

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