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Country Report

Packaged food in

Packaged Food in Austria

204 pages, Nov 2018

US$7,150

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Executive Summary

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Packaged food continues to record a good overall performance in 2018

Packaged food in Austria continued to profit from an abundance of new product launches in 2018. The efforts of manufacturers to introduce new and attractive concepts did not go unnoticed, with many consumers spending more on new and innovative products.

Consumers opt for less meat, less sugar and for more superfoods

Packaged food was influenced by three distinctive trends in 2018. With increasing consumer interest in the food that they consume, more people in Austria are realising that certain ingredients, if consumed excessively, can be potentially harmful to health.

Intense competition and some new niche players

The intensely competitive environment continued to mark packaged food in 2018. Apart from artisanal producers and private label, large global manufacturers maintained their strong positions in overall packaged food, competing for shares with comprehensive advertising campaigns and a strong focus on research and development of new products.

Discounters, supermarkets and hypermarkets dominate distribution

The distribution of packaged food in 2018 continued to be led by modern grocery retailers such as supermarkets, discounters and hypermarkets. Hard discounters, mainly Hofer and Lidl, are able to profit across packaged food, benefiting strongly from the overall acceptance and good performance of private label products in Austria over the review period, as well as in 2018.

Steady course for packaged food over the forecast period

As the number of players and brands in the packaged food market will likely remain high in the future, share will largely be won through new product launches and strong advertising activity. Producers are expected to continue to focus on innovative solutions and convenience, as well as the health aspect, in order to reach a wide consumer base.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Packaged food industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Packaged food industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from the category reports in Austria for free.

The Packaged food in Austria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Packaged food in Austria?
What are the major brands in Austria?
As economic prospects slowly improve, are consumers starting to eat out more and spending less time cooking at home?
How is private label performing in the wake of retail consolidation and the global economic hangover?
Do consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Packaged Food in Austria

EXECUTIVE SUMMARY

Packaged food continues to record a good overall performance in 2018

Consumers opt for less meat, less sugar and for more superfoods

Intense competition and some new niche players

Discounters, supermarkets and hypermarkets dominate distribution

Steady course for packaged food over the forecast period

FOODSERVICE

Sales to Foodservice

Foodservice to profit from consumer willingness to both eat out and order in
The trend towards consuming less meat also visible in foodservice
Domestic suppliers to continue to profit

Consumer Foodservice

The race between independent and chained players to adjust to changes in consumer preferences
Innovative concepts from retail – a more favourable option to eating out
Potential in food trucks and pop-up restaurants

CATEGORY DATA

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Chocolate Confectionery in Austria

HEADLINES

PROSPECTS

The snacking trend –at home, at work and on the go

Seasonal chocolate continues to benefit overall chocolate confectionery

Increasing interplay between chocolate confectionery and other packaged food categories

COMPETITIVE LANDSCAPE

Big global players profit from being perceived as high-quality, trusted companies

Domestic producers continue to struggle due to their more traditional image

Private label to continue to invest in improving the quality of its brands

Summary 2 Other Chocolate Confectionery by Product Type:

CATEGORY DATA

Table 19 Sales of Chocolate Confectionery by Category: Volume 2013-2018
Table 20 Sales of Chocolate Confectionery by Category: Value 2013-2018
Table 21 Sales of Chocolate Confectionery by Category: % Volume Growth 2013-2018
Table 22 Sales of Chocolate Confectionery by Category: % Value Growth 2013-2018
Table 23 Sales of Chocolate Tablets by Type: % Value 2013-2018
Table 24 NBO Company Shares of Chocolate Confectionery: % Value 2014-2018
Table 25 LBN Brand Shares of Chocolate Confectionery: % Value 2015-2018
Table 26 Distribution of Chocolate Confectionery by Format: % Value 2013-2018
Table 27 Forecast Sales of Chocolate Confectionery by Category: Volume 2018-2023
Table 28 Forecast Sales of Chocolate Confectionery by Category: Value 2018-2023
Table 29 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023

Gum in Austria

HEADLINES

PROSPECTS

Radiant smile and healthy teeth as a sign of strong confidence

Gum benefits from being widely available in stores across Austria

Consumers expected to reduce their daily intake of sugar

COMPETITIVE LANDSCAPE

Wrigley continues to profit from its strong advertising activity

Other producers in gum to remain present in niche segments

Private label unable to compete with big international brands

CATEGORY DATA

Table 31 Sales of Gum by Category: Volume 2013-2018
Table 32 Sales of Gum by Category: Value 2013-2018
Table 33 Sales of Gum by Category: % Volume Growth 2013-2018
Table 34 Sales of Gum by Category: % Value Growth 2013-2018
Table 35 Sales of Gum by Flavour: Rankings 2013-2018
Table 36 NBO Company Shares of Gum: % Value 2014-2018
Table 37 LBN Brand Shares of Gum: % Value 2015-2018
Table 38 Distribution of Gum by Format: % Value 2013-2018
Table 39 Forecast Sales of Gum by Category: Volume 2018-2023
Table 40 Forecast Sales of Gum by Category: Value 2018-2023
Table 41 Forecast Sales of Gum by Category: % Volume Growth 2018-2023
Table 42 Forecast Sales of Gum by Category: % Value Growth 2018-2023

Ice Cream and Frozen Desserts in Austria

HEADLINES

PROSPECTS

Ice cream and frozen desserts perceived as small daily indulgences

Frozen yoghurt to continue registering good performance

Almond milk vs cow’s milk – vegan varieties on the rise

COMPETITIVE LANDSCAPE

Joined forces of Unilever and Ferrero result in Kinder ice cream

Big global players continue to dominate whilst domestic players focus on artisanal ice cream

Private label to remain strong competition for branded products

CATEGORY DATA

Table 43 Sales of Ice Cream and Frozen Desserts by Category: Volume 2013-2018
Table 44 Sales of Ice Cream and Frozen Desserts by Category: Value 2013-2018
Table 45 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2013-2018
Table 46 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2013-2018
Table 47 Sales of Ice Cream by Leading Flavours: Rankings 2013-2018
Table 48 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2014-2018
Table 49 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2015-2018
Table 50 NBO Company Shares of Ice Cream: % Value 2014-2018
Table 51 LBN Brand Shares of Ice Cream: % Value 2015-2018
Table 52 NBO Company Shares of Impulse Ice Cream: % Value 2014-2018
Table 53 LBN Brand Shares of Impulse Ice Cream: % Value 2015-2018
Table 54 NBO Company Shares of Take-home Ice Cream: % Value 2014-2018
Table 55 LBN Brand Shares of Take-home Ice Cream: % Value 2015-2018
Table 56 NBO Company Shares of Frozen Desserts: % Value 2014-2018
Table 57 LBN Brand Shares of Frozen Desserts: % Value 2015-2018
Table 58 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2013-2018
Table 59 Distribution of Ice Cream by Format: % Value 2013-2018
Table 60 Distribution of Frozen Desserts by Format: % Value 2013-2018
Table 61 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2018-2023
Table 62 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2018-2023
Table 63 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2018-2023
Table 64 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2018-2023

Savoury Snacks in Austria

HEADLINES

PROSPECTS

Savoury snacks to be perceived as a healthy alternative to confectionery

Interesting flavour combinations of sweet and savoury increasingly attract consumers’ attention

Ethical and healthy ingredients and super grains – main future trends

COMPETITIVE LANDSCAPE

Kelly remains the leader in savoury snacks in Austria

Domestic producers focus on premium products in niche segments

Private label to remain strong competition to branded producers

Summary 3 Other Savoury Snacks by Product Type:

CATEGORY DATA

Table 65 Sales of Savoury Snacks by Category: Volume 2013-2018
Table 66 Sales of Savoury Snacks by Category: Value 2013-2018
Table 67 Sales of Savoury Snacks by Category: % Volume Growth 2013-2018
Table 68 Sales of Savoury Snacks by Category: % Value Growth 2013-2018
Table 69 NBO Company Shares of Savoury Snacks: % Value 2014-2018
Table 70 LBN Brand Shares of Savoury Snacks: % Value 2015-2018
Table 71 Distribution of Savoury Snacks by Format: % Value 2013-2018
Table 72 Forecast Sales of Savoury Snacks by Category: Volume 2018-2023
Table 73 Forecast Sales of Savoury Snacks by Category: Value 2018-2023
Table 74 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2018-2023
Table 75 Forecast Sales of Savoury Snacks by Category: % Value Growth 2018-2023

Sugar Confectionery in Austria

HEADLINES

PROSPECTS

Consumers expected to continue to reduce their daily sugar intake

Vegan and vegetarian sugar confectionery continues to be in demand

Producers focus on exploiting weakness of youngest consumers for sugar confectionery

COMPETITIVE LANDSCAPE

International companies continue to lead sales in sugar confectionery

Domestic producers to continue focussing on medicated confectionery

Private label struggling to compete against big global brands

Summary 4 Other Sugar Confectionery by Product Type:

CATEGORY DATA

Table 76 Sales of Sugar Confectionery by Category: Volume 2013-2018
Table 77 Sales of Sugar Confectionery by Category: Value 2013-2018
Table 78 Sales of Sugar Confectionery by Category: % Volume Growth 2013-2018
Table 79 Sales of Sugar Confectionery by Category: % Value Growth 2013-2018
Table 80 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2013-2018
Table 81 NBO Company Shares of Sugar Confectionery: % Value 2014-2018
Table 82 LBN Brand Shares of Sugar Confectionery: % Value 2015-2018
Table 83 Distribution of Sugar Confectionery by Format: % Value 2013-2018
Table 84 Forecast Sales of Sugar Confectionery by Category: Volume 2018-2023
Table 85 Forecast Sales of Sugar Confectionery by Category: Value 2018-2023
Table 86 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023
Table 87 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2018-2023

Sweet Biscuits, Snack Bars and Fruit Snacks in Austria

HEADLINES

PROSPECTS

Consumers to opt for small and controlled amounts of healthy products

Snacking on the go drives performance of sweet biscuits

Coffee with biscuits tradition to bring benefits in the future also

COMPETITIVE LANDSCAPE

Manner continues to lead sales by remaining innovative and traditional

International producers post an overall better performance in 2018

Private label continues to profit from its good quality and low prices

CATEGORY DATA

Table 88 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2013-2018
Table 89 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2013-2018
Table 90 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2013-2018
Table 91 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2013-2018
Table 92 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2014-2018
Table 93 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2015-2018
Table 94 NBO Company Shares of Sweet Biscuits: % Value 2014-2018
Table 95 LBN Brand Shares of Sweet Biscuits: % Value 2015-2018
Table 96 NBO Company Shares of Snack Bars: % Value 2014-2018
Table 97 LBN Brand Shares of Snack Bars: % Value 2015-2018
Table 98 NBO Company Shares of Fruit Snacks: % Value 2014-2018
Table 99 LBN Brand Shares of Fruit Snacks: % Value 2015-2018
Table 100 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2013-2018
Table 101 Distribution of Sweet Biscuits by Format: % Value 2013-2018
Table 102 Distribution of Snack Bars by Format: % Value 2013-2018
Table 103 Distribution of Fruit Snacks by Format: % Value 2013-2018
Table 104 Forecast Sales of Biscuits and Snack Bars by Category: Volume 2018-2023
Table 105 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023
Table 106 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023
Table 107 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023

Baby Food in Austria

HEADLINES

PROSPECTS

Parents continue to seek convenience

Demand rises for healthier baby food products with a low sugar content

Breastfeeding rate and products for older children influence sales

COMPETITIVE LANDSCAPE

Strong competition between the leading global players

Domestic manufacturers remain weak

Influence of private label set to remain marginal

CATEGORY DATA

Table 108 Sales of Baby Food by Category: Volume 2013-2018
Table 109 Sales of Baby Food by Category: Value 2013-2018
Table 110 Sales of Baby Food by Category: % Volume Growth 2013-2018
Table 111 Sales of Baby Food by Category: % Value Growth 2013-2018
Table 112 NBO Company Shares of Baby Food: % Value 2014-2018
Table 113 LBN Brand Shares of Baby Food: % Value 2015-2018
Table 114 Distribution of Baby Food by Format: % Value 2013-2018
Table 115 Forecast Sales of Baby Food by Category: Volume 2018-2023
Table 116 Forecast Sales of Baby Food by Category: Value 2018-2023
Table 117 Forecast Sales of Baby Food by Category: % Volume Growth 2018-2023
Table 118 Forecast Sales of Baby Food by Category: % Value Growth 2018-2023

Butter and Spreads in Austria

HEADLINES

PROSPECTS

Butter shortage influences the category’s performance

Vegan products anticipated to continue to grow in importance

Demand expected to rise for avocado, coconut and olive oil-based products

COMPETITIVE LANDSCAPE

Unilever remains the leading player in butter and spreads

Domestic manufacturers expected to remain strong

Strong performance of private label predicted to continue

CATEGORY DATA

Table 119 Sales of Butter and Spreads by Category: Volume 2013-2018
Table 120 Sales of Butter and Spreads by Category: Value 2013-2018
Table 121 Sales of Butter and Spreads by Category: % Volume Growth 2013-2018
Table 122 Sales of Butter and Spreads by Category: % Value Growth 2013-2018
Table 123 NBO Company Shares of Butter and Spreads: % Value 2014-2018
Table 124 LBN Brand Shares of Butter and Spreads: % Value 2015-2018
Table 125 Distribution of Butter and Spreads by Format: % Value 2013-2018
Table 126 Forecast Sales of Butter and Spreads by Category: Volume 2018-2023
Table 127 Forecast Sales of Butter and Spreads by Category: Value 2018-2023
Table 128 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
Table 129 Forecast Sales of Butter and Spreads by Category: % Value Growth 2018-2023

Cheese in Austria

HEADLINES

PROSPECTS

New product launches to continue to support sales

Consumers set to increasingly look for quality reassurance through certification

Innovative cheese flavours set to remain in strong demand

COMPETITIVE LANDSCAPE

Domestic producers continue to command a large share of sales

Large global players set to continue to dominate unprocessed and soft cheese

Private label likely to continue to pose a serious threat to brand manufacturers

CATEGORY DATA

Table 130 Sales of Cheese by Category: Volume 2013-2018
Table 131 Sales of Cheese by Category: Value 2013-2018
Table 132 Sales of Cheese by Category: % Volume Growth 2013-2018
Table 133 Sales of Cheese by Category: % Value Growth 2013-2018
Table 134 Sales of Spreadable Processed Cheese by Type: % Value 2013-2018
Table 135 Sales of Unprocessed Cheese by Type: % Value 2013-2018
Table 136 NBO Company Shares of Cheese: % Value 2014-2018
Table 137 LBN Brand Shares of Cheese: % Value 2015-2018
Table 138 Distribution of Cheese by Format: % Value 2013-2018
Table 139 Forecast Sales of Cheese by Category: Volume 2018-2023
Table 140 Forecast Sales of Cheese by Category: Value 2018-2023
Table 141 Forecast Sales of Cheese by Category: % Volume Growth 2018-2023
Table 142 Forecast Sales of Cheese by Category: % Value Growth 2018-2023

Drinking Milk Products in Austria

HEADLINES

PROSPECTS

Growing demand for dairy alternatives is expected to continue

Vegan seals of approval to become increasingly popular

Mild lactose intolerance set to remain a hot topic

COMPETITIVE LANDSCAPE

Domestic consumers appreciate milk products from domestic farmers

Large global players predicted to face more pressure from domestic producers in the future

Private label likely to remain a threat to both domestic and global players

CATEGORY DATA

Table 143 Sales of Drinking Milk Products by Category: Volume 2013-2018
Table 144 Sales of Drinking Milk Products by Category: Value 2013-2018
Table 145 Sales of Drinking Milk Products by Category: % Volume Growth 2013-2018
Table 146 Sales of Drinking Milk Products by Category: % Value Growth 2013-2018
Table 147 NBO Company Shares of Drinking Milk Products: % Value 2014-2018
Table 148 LBN Brand Shares of Drinking Milk Products: % Value 2015-2018
Table 149 Distribution of Drinking Milk Products by Format: % Value 2013-2018
Table 150 Forecast Sales of Drinking Milk Products Products by Category: Volume 2018-2023
Table 151 Forecast Sales of Drinking Milk Products Products by Category: Value 2018-2023
Table 152 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2018-2023
Table 153 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2018-2023

Other Dairy in Austria

HEADLINES

PROSPECTS

Other dairy records solid growth in 2018 but faces an uncertain future

Portioned indulgent treats to remain in demand in spite of the “less sugar” trend

Healthy savoury snacks a potentially lucrative niche

COMPETITIVE LANDSCAPE

Large global producers set to remain strong in other dairy

Domestic players profit from cooperation with local farmers and dairies

Good prospects for private label

CATEGORY DATA

Table 154 Sales of Other Dairy by Category: Volume 2013-2018
Table 155 Sales of Other Dairy by Category: Value 2013-2018
Table 156 Sales of Other Dairy by Category: % Volume Growth 2013-2018
Table 157 Sales of Other Dairy by Category: % Value Growth 2013-2018
Table 158 Sales of Cream by Type: % Value 2013-2018
Table 159 NBO Company Shares of Other Dairy: % Value 2014-2018
Table 160 LBN Brand Shares of Other Dairy: % Value 2015-2018
Table 161 Distribution of Other Dairy by Format: % Value 2013-2018
Table 162 Forecast Sales of Other Dairy by Category: Volume 2018-2023
Table 163 Forecast Sales of Other Dairy by Category: Value 2018-2023
Table 164 Forecast Sales of Other Dairy by Category: % Volume Growth 2018-2023
Table 165 Forecast Sales of Other Dairy by Category: % Value Growth 2018-2023

Yoghurt and Sour Milk Products in Austria

HEADLINES

PROSPECTS

Yoghurt suffering from consumers looking to reduce their daily sugar intake

More superfruits and naturally healthy features

Less sugar and smaller pack sizes

COMPETITIVE LANDSCAPE

Fierce competition between domestic and global players set to continue

Private label players to increasingly focus on the development of yoghurt alternatives

More innovative small start-ups likely to emerge in yoghurt

CATEGORY DATA

Table 166 Sales of Yoghurt and Sour Milk Products by Category: Volume 2013-2018
Table 167 Sales of Yoghurt and Sour Milk Products by Category: Value 2013-2018
Table 168 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2013-2018
Table 169 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2013-2018
Table 170 Sales of Flavoured Yoghurt by Flavour: Rankings 2013-2018
Table 171 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2014-2018
Table 172 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2015-2018
Table 173 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2013-2018
Table 174 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
Table 175 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
Table 176 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
Table 177 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023

Edible Oils in Austria

HEADLINES

PROSPECTS

Consumers to focus on quick and healthy meals prepared at home

Specific health benefits found in cold-pressed oils to grow in demand

Olive oil to profit from organic quality and infused flavours

COMPETITIVE LANDSCAPE

Domestic manufacturers to remain strong

International players to be increasingly faced with strong competition

Private label’s sophistication and quality improvement

CATEGORY DATA

Table 178 Sales of Edible Oils by Category: Volume 2013-2018
Table 179 Sales of Edible Oils by Category: Value 2013-2018
Table 180 Sales of Edible Oils by Category: % Volume Growth 2013-2018
Table 181 Sales of Edible Oils by Category: % Value Growth 2013-2018
Table 182 NBO Company Shares of Edible Oils: % Value 2014-2018
Table 183 LBN Brand Shares of Edible Oils: % Value 2015-2018
Table 184 Distribution of Edible Oils by Format: % Value 2013-2018
Table 185 Forecast Sales of Edible Oils by Category: Volume 2018-2023
Table 186 Forecast Sales of Edible Oils by Category: Value 2018-2023
Table 187 Forecast Sales of Edible Oils by Category: % Volume Growth 2018-2023
Table 188 Forecast Sales of Edible Oils by Category: % Value Growth 2018-2023

Ready Meals in Austria

HEADLINES

PROSPECTS

Convenience to continue to drive the sales of ready meals

Fresh, uncomplicated and healthy – main selling features in ready meals

Vegetarian and vegan products, and super grains to gain momentum

COMPETITIVE LANDSCAPE

Private label to continue to focus on the quality improvement of its products

International players perceived as domestic helps boosts their sales

Different focus areas of global players and private label

CATEGORY DATA

Table 189 Sales of Ready Meals by Category: Volume 2013-2018
Table 190 Sales of Ready Meals by Category: Value 2013-2018
Table 191 Sales of Ready Meals by Category: % Volume Growth 2013-2018
Table 192 Sales of Ready Meals by Category: % Value Growth 2013-2018
Table 193 Sales of Chilled Ready Meals by Ethnicity: % Value 2013-2018
Table 194 Sales of Frozen Ready Meals by Ethnicity: % Value 2013-2018
Table 195 NBO Company Shares of Ready Meals: % Value 2014-2018
Table 196 LBN Brand Shares of Ready Meals: % Value 2015-2018
Table 197 Distribution of Ready Meals by Format: % Value 2013-2018
Table 198 Forecast Sales of Ready Meals by Category: Volume 2018-2023
Table 199 Forecast Sales of Ready Meals by Category: Value 2018-2023
Table 200 Forecast Sales of Ready Meals by Category: % Volume Growth 2018-2023
Table 201 Forecast Sales of Ready Meals by Category: % Value Growth 2018-2023

Sauces, Dressings and Condiments in Austria

HEADLINES

PROSPECTS

Convenience continues to attract increasingly busy Austrians

Sauces, dressings and condiments to continue to profit from year-round grilling

Innovative flavour mixes to become increasingly popular

COMPETITIVE LANDSCAPE

Strongly competitive landscape for sauces, dressings and condiments

Private label to focus on premium ethnic table sauces

Increasing competition from start-ups and their focus on innovation

CATEGORY DATA

Table 202 Sales of Sauces, Dressings and Condiments by Category: Volume 2013-2018
Table 203 Sales of Sauces, Dressings and Condiments by Category: Value 2013-2018
Table 204 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2013-2018
Table 205 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2013-2018
Table 206 Sales of Cooking Sauces by Type: % Value 2013-2018
Table 207 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2014-2018
Table 208 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2015-2018
Table 209 Distribution of Sauces, Dressings and Condiments by Format: % Value 2013-2018
Table 210 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2018-2023
Table 211 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2018-2023
Table 212 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2018-2023
Table 213 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2018-2023

Soup in Austria

HEADLINES

PROSPECTS

Convenience to continue to push the sales of soup

Snacking trend and consumption on-the-go to influence soups

Asian soup to see increasing demand due to rich flavour and nutritious properties

COMPETITIVE LANDSCAPE

Top two players to be main rivals over the forecast period

Private label is predicted to continue to invest in premiumisation

Focus on new product launches and natural ingredients

CATEGORY DATA

Table 214 Sales of Soup by Category: Volume 2013-2018
Table 215 Sales of Soup by Category: Value 2013-2018
Table 216 Sales of Soup by Category: % Volume Growth 2013-2018
Table 217 Sales of Soup by Category: % Value Growth 2013-2018
Table 218 Sales of Soup by by Leading Flavours: Rankings 2013-2018
Table 219 NBO Company Shares of Soup: % Value 2014-2018
Table 220 LBN Brand Shares of Soup: % Value 2015-2018
Table 221 Distribution of Soup by Format: % Value 2013-2018
Table 222 Forecast Sales of Soup by Category: Volume 2018-2023
Table 223 Forecast Sales of Soup by Category: Value 2018-2023
Table 224 Forecast Sales of Soup by Category: % Volume Growth 2018-2023
Table 225 Forecast Sales of Soup by Category: % Value Growth 2018-2023

Sweet Spreads in Austria

HEADLINES

PROSPECTS

Traditional Austrians prefer breakfast with butter and jam

Honey to continue to profit from its natural properties

Re-defining jams and preserves to bring additional profit

COMPETITIVE LANDSCAPE

Fierce competition between branded players and private label

Further focus on improvement of private label ranges

Nut and seed based spreads – niche with potential

CATEGORY DATA

Table 226 Sales of Sweet Spreads by Category: Volume 2013-2018
Table 227 Sales of Sweet Spreads by Category: Value 2013-2018
Table 228 Sales of Sweet Spreads by Category: % Volume Growth 2013-2018
Table 229 Sales of Sweet Spreads by Category: % Value Growth 2013-2018
Table 230 Sales of Jams and Preserves by Leading Flavours: Rankings 2013-2018
Table 231 NBO Company Shares of Sweet Spreads: % Value 2014-2018
Table 232 LBN Brand Shares of Sweet Spreads: % Value 2015-2018
Table 233 Distribution of Sweet Spreads by Format: % Value 2013-2018
Table 234 Forecast Sales of Sweet Spreads by Category: Volume 2018-2023
Table 235 Forecast Sales of Sweet Spreads by Category: Value 2018-2023
Table 236 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2018-2023
Table 237 Forecast Sales of Sweet Spreads by Category: % Value Growth 2018-2023

Baked Goods in Austria

HEADLINES

PROSPECTS

Health benefits and convenience boost sales of unpackaged bread

The future is vegan

Consumers to focus on unprocessed, self-made fast food

COMPETITIVE LANDSCAPE

Domination of artisanal producers

Branded manufacturers competing strongly with artisanal producers

Private label to remain strong competitor

CATEGORY DATA

Table 238 Sales of Baked Goods by Category: Volume 2013-2018
Table 239 Sales of Baked Goods by Category: Value 2013-2018
Table 240 Sales of Baked Goods by Category: % Volume Growth 2013-2018
Table 241 Sales of Baked Goods by Category: % Value Growth 2013-2018
Table 242 Sales of Pastries by Type: % Value 2013-2018
Table 243 NBO Company Shares of Baked Goods: % Value 2014-2018
Table 244 LBN Brand Shares of Baked Goods: % Value 2015-2018
Table 245 Distribution of Baked Goods by Format: % Value 2013-2018
Table 246 Forecast Sales of Baked Goods by Category: Volume 2018-2023
Table 247 Forecast Sales of Baked Goods by Category: Value 2018-2023
Table 248 Forecast Sales of Baked Goods by Category: % Volume Growth 2018-2023
Table 249 Forecast Sales of Baked Goods by Category: % Value Growth 2018-2023

Breakfast Cereals in Austria

HEADLINES

PROSPECTS

“No added sugar” to remain key selling point in breakfast cereals

Superfoods, naturally healthy and organic ingredients

Hot cereals going savoury

COMPETITIVE LANDSCAPE

Big global players to continue investing in new product launches

Private label to remain key competitor in breakfast cereals

Vegan/vegetarian products – potential for future growth

CATEGORY DATA

Table 250 Sales of Breakfast Cereals by Category: Volume 2013-2018
Table 251 Sales of Breakfast Cereals by Category: Value 2013-2018
Table 252 Sales of Breakfast Cereals by Category: % Volume Growth 2013-2018
Table 253 Sales of Breakfast Cereals by Category: % Value Growth 2013-2018
Table 254 NBO Company Shares of Breakfast Cereals: % Value 2014-2018
Table 255 LBN Brand Shares of Breakfast Cereals: % Value 2015-2018
Table 256 Distribution of Breakfast Cereals by Format: % Value 2013-2018
Table 257 Forecast Sales of Breakfast Cereals by Category: Volume 2018-2023
Table 258 Forecast Sales of Breakfast Cereals by Category: Value 2018-2023
Table 259 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
Table 260 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2018-2023

Processed Fruit and Vegetables in Austria

HEADLINES

PROSPECTS

Strong consumer focus on fresh fruit and vegetables

Fast preparation attracting consumers

Consumers to opt for regionally grown and processed produce

COMPETITIVE LANDSCAPE

Iglo Austria to continue to lead sales

Producers to focus on more transparent production

Innovative launches expected from private label

CATEGORY DATA

Table 261 Sales of Processed Fruit and Vegetables by Category: Volume 2013-2018
Table 262 Sales of Processed Fruit and Vegetables by Category: Value 2013-2018
Table 263 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2013-2018
Table 264 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2013-2018
Table 265 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2013-2018
Table 266 NBO Company Shares of Processed Fruit and Vegetables: % Value 2014-2018
Table 267 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2015-2018
Table 268 Distribution of Processed Fruit and Vegetables by Format: % Value 2013-2018
Table 269 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023
Table 270 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2018-2023
Table 271 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023
Table 272 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023

Processed Meat and Seafood in Austria

HEADLINES

PROSPECTS

Barbecuing remains popular trend

Consumers to increasingly inquire about products they consume

Meat substitutes to continue generating strong sales

COMPETITIVE LANDSCAPE

Domestic producers focusing on new product launches

Private label remains strong contender

International producers to remain active in niche areas

CATEGORY DATA

Table 273 Sales of Processed Meat and Seafood by Category: Volume 2013-2018
Table 274 Sales of Processed Meat and Seafood by Category: Value 2013-2018
Table 275 Sales of Processed Meat and Seafood by Category: % Volume Growth 2013-2018
Table 276 Sales of Processed Meat and Seafood by Category: % Value Growth 2013-2018
Table 277 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 278 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 279 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 280 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2013-2018
Table 281 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2013-2018
Table 282 NBO Company Shares of Processed Meat and Seafood: % Value 2014-2018
Table 283 LBN Brand Shares of Processed Meat and Seafood: % Value 2015-2018
Table 284 Distribution of Processed Meat and Seafood by Format: % Value 2013-2018
Table 285 Forecast Sales of Processed Meat and Seafood by Category: Volume 2018-2023
Table 286 Forecast Sales of Processed Meat and Seafood by Category: Value 2018-2023
Table 287 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2018-2023
Table 288 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2018-2023

Rice, Pasta and Noodles in Austria

HEADLINES

PROSPECTS

Pasta and noodles increasingly perceived as healthy

Convenience to remain key growth driver

Veganism to trigger new product launches

COMPETITIVE LANDSCAPE

Private label to continue to lead rice, pasta and noodles

Branded producers to focus on specific niches

Manufacturers to focus on alternative pasta and noodles due to health trend

CATEGORY DATA

Table 289 Sales of Rice, Pasta and Noodles by Category: Volume 2013-2018
Table 290 Sales of Rice, Pasta and Noodles by Category: Value 2013-2018
Table 291 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2013-2018
Table 292 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2013-2018
Table 293 Sales of Instant Noodles by Leading Flavours: Rankings 2013-2018
Table 294 NBO Company Shares of Rice, Pasta and Noodles: % Value 2014-2018
Table 295 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2015-2018
Table 296 NBO Company Shares of Rice: % Value 2014-2018
Table 297 LBN Brand Shares of Rice: % Value 2015-2018
Table 298 NBO Company Shares of Pasta: % Value 2014-2018
Table 299 LBN Brand Shares of Pasta: % Value 2015-2018
Table 300 NBO Company Shares of Noodles: % Value 2014-2018
Table 301 LBN Brand Shares of Noodles: % Value 2015-2018
Table 302 Distribution of Rice, Pasta and Noodles by Format: % Value 2013-2018
Table 303 Distribution of Rice by Format: % Value 2013-2018
Table 304 Distribution of Pasta by Format: % Value 2013-2018
Table 305 Distribution of Noodles by Format: % Value 2013-2018
Table 306 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023
Table 307 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2018-2023
Table 308 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023
Table 309 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Packaged Food in Austria

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Executive Summary

New Report Guarantee

Packaged food continues to record a good overall performance in 2018

Consumers opt for less meat, less sugar and for more superfoods

Intense competition and some new niche players

Discounters, supermarkets and hypermarkets dominate distribution

Steady course for packaged food over the forecast period

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Table of Contents

Packaged Food in Austria

EXECUTIVE SUMMARY

Packaged food continues to record a good overall performance in 2018

Consumers opt for less meat, less sugar and for more superfoods

Intense competition and some new niche players

Discounters, supermarkets and hypermarkets dominate distribution

Steady course for packaged food over the forecast period

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

CATEGORY DATA

MARKET DATA

SOURCES

Chocolate Confectionery in Austria

HEADLINES

PROSPECTS

The snacking trend –at home, at work and on the go

Seasonal chocolate continues to benefit overall chocolate confectionery

Increasing interplay between chocolate confectionery and other packaged food categories

COMPETITIVE LANDSCAPE

Big global players profit from being perceived as high-quality, trusted companies

Domestic producers continue to struggle due to their more traditional image

Private label to continue to invest in improving the quality of its brands

CATEGORY DATA

Gum in Austria

HEADLINES

PROSPECTS

Radiant smile and healthy teeth as a sign of strong confidence

Gum benefits from being widely available in stores across Austria

Consumers expected to reduce their daily intake of sugar

COMPETITIVE LANDSCAPE

Wrigley continues to profit from its strong advertising activity

Other producers in gum to remain present in niche segments

Private label unable to compete with big international brands

CATEGORY DATA

Ice Cream and Frozen Desserts in Austria

HEADLINES

PROSPECTS

Ice cream and frozen desserts perceived as small daily indulgences

Frozen yoghurt to continue registering good performance

Almond milk vs cow’s milk – vegan varieties on the rise

COMPETITIVE LANDSCAPE

Joined forces of Unilever and Ferrero result in Kinder ice cream

Big global players continue to dominate whilst domestic players focus on artisanal ice cream

Private label to remain strong competition for branded products

CATEGORY DATA

Savoury Snacks in Austria

HEADLINES

PROSPECTS

Savoury snacks to be perceived as a healthy alternative to confectionery

Interesting flavour combinations of sweet and savoury increasingly attract consumers’ attention

Ethical and healthy ingredients and super grains – main future trends

COMPETITIVE LANDSCAPE

Kelly remains the leader in savoury snacks in Austria

Domestic producers focus on premium products in niche segments

Private label to remain strong competition to branded producers

CATEGORY DATA

Sugar Confectionery in Austria

HEADLINES

PROSPECTS

Consumers expected to continue to reduce their daily sugar intake

Vegan and vegetarian sugar confectionery continues to be in demand

Producers focus on exploiting weakness of youngest consumers for sugar confectionery