Packaged Food in Austria

Packaged Food in Austria

EXECUTIVE SUMMARY

Convenience supports packaged food but consumers also demand healthier, local products

Health trends continue to support demand for organic and plant-based products

Intense competitive landscape led by artisanal and private label

Dominant modern grocery retailers offers convenience but consumers still partial to indulgence, benefiting artisanal bakeries

Higher current value growth supported by demand for perceived healthier products for which consumers are willing to pay

FOODSERVICE

Sales to Foodservice

Foodservice suppliers must increasingly be able to offer convenient, healthy and local meal solutions to outlets
Flexitarian lifestyles mean that suppliers must also be flexible in their foodservice options
Increasing popularity of takeaway and delivery services offer food service providers chance to capture wider audience

Consumer Foodservice

Food trucks address demand for on-the-go fresh innovative meal options
Foodservice providers must look to new opportunities to expand target audience
Time-restricted consumers increasingly turn to retailers’ on-the-go meal solutions offering competition to foodservice

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2014-2019
Table 6 Sales of Packaged Food by Category: Value 2014-2019
Table 7 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 8 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 9 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 10 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 11 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 12 Penetration of Private Label by Category: % Value 2014-2019
Table 13 Distribution of Packaged Food by Format: % Value 2014-2019
Table 14 Distribution of Packaged Food by Format and Category: % Value 2019
Table 15 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources

Chocolate Confectionery in Austria

HEADLINES

PROSPECTS

Portion-control, premiumisation and indulgence shape demand

Seasonal chocolate and boxed assortments benefit from gift purchases

Pressure to offer novelties with distinctive ingredients and convenience packaging

COMPETITIVE LANDSCAPE

Mondelez continues to benefit from product extensions

Challengers leverage high-quality reputations to maintain appeal

Private label struggles as brands satisfy indulgence and convenience needs

Summary 2 Other Chocolate Confectionery by Product Type: 2019

CATEGORY DATA

Table 19 Sales of Chocolate Confectionery by Category: Volume 2014-2019
Table 20 Sales of Chocolate Confectionery by Category: Value 2014-2019
Table 21 Sales of Chocolate Confectionery by Category: % Volume Growth 2014-2019
Table 22 Sales of Chocolate Confectionery by Category: % Value Growth 2014-2019
Table 23 Sales of Chocolate Tablets by Type: % Value 2014-2019
Table 24 NBO Company Shares of Chocolate Confectionery: % Value 2015-2019
Table 25 LBN Brand Shares of Chocolate Confectionery: % Value 2016-2019
Table 26 Distribution of Chocolate Confectionery by Format: % Value 2014-2019
Table 27 Forecast Sales of Chocolate Confectionery by Category: Volume 2019-2024
Table 28 Forecast Sales of Chocolate Confectionery by Category: Value 2019-2024
Table 29 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2019-2024

Gum in Austria

HEADLINES

PROSPECTS

Slow volume growth as consumers move to alternatives

Health trend shines a light on the poor image of gum

Sugar confectionery brands enter gum with sugar-free ranges

COMPETITIVE LANDSCAPE

Wrigley consolidates position with investments in research and advertising

New entrants pressure the leader with sugar-free options

Wide brand availability limits private label’s potential

CATEGORY DATA

Table 31 Sales of Gum by Category: Volume 2014-2019
Table 32 Sales of Gum by Category: Value 2014-2019
Table 33 Sales of Gum by Category: % Volume Growth 2014-2019
Table 34 Sales of Gum by Category: % Value Growth 2014-2019
Table 35 Sales of Gum by Flavour: Rankings 2014-2019
Table 36 NBO Company Shares of Gum: % Value 2015-2019
Table 37 LBN Brand Shares of Gum: % Value 2016-2019
Table 38 Distribution of Gum by Format: % Value 2014-2019
Table 39 Forecast Sales of Gum by Category: Volume 2019-2024
Table 40 Forecast Sales of Gum by Category: Value 2019-2024
Table 41 Forecast Sales of Gum by Category: % Volume Growth 2019-2024
Table 42 Forecast Sales of Gum by Category: % Value Growth 2019-2024

Ice Cream and Frozen Desserts in Austria

HEADLINES

PROSPECTS

Sugar intake concerns hit ice cream volumes

Category benefits from strong emotional aspect

Offer expands through premiumisation, new flavours and healthier options

COMPETITIVE LANDSCAPE

Unilever retains top position through innovation, advertising and cooperation

Emergence of plant-based ice cream reflects modern lifestyle choices

Private label expands via premiumisation and vegan and organic ranges

CATEGORY DATA

Table 43 Sales of Ice Cream and Frozen Desserts by Category: Volume 2014-2019
Table 44 Sales of Ice Cream and Frozen Desserts by Category: Value 2014-2019
Table 45 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2014-2019
Table 46 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2014-2019
Table 47 Sales of Ice Cream by Leading Flavours: Rankings 2014-2019
Table 48 Sales of Impulse Ice Cream by Format: % Value 2016-2019
Table 49 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2015-2019
Table 50 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2016-2019
Table 51 NBO Company Shares of Ice Cream: % Value 2015-2019
Table 52 LBN Brand Shares of Ice Cream: % Value 2016-2019
Table 53 NBO Company Shares of Impulse Ice Cream: % Value 2015-2019
Table 54 LBN Brand Shares of Impulse Ice Cream: % Value 2016-2019
Table 55 NBO Company Shares of Take-home Ice Cream: % Value 2015-2019
Table 56 LBN Brand Shares of Take-home Ice Cream: % Value 2016-2019
Table 57 NBO Company Shares of Frozen Desserts: % Value 2015-2019
Table 58 LBN Brand Shares of Frozen Desserts: % Value 2016-2019
Table 59 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2014-2019
Table 60 Distribution of Ice Cream by Format: % Value 2014-2019
Table 61 Distribution of Frozen Desserts by Format: % Value 2014-2019
Table 62 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2019-2024
Table 63 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2019-2024
Table 64 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2019-2024
Table 65 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2019-2024

Savoury Snacks in Austria

HEADLINES

PROSPECTS

Healthier options such as vegetable, pulse and bread chips see fast growth

Nuts, seeds and trail mixes fits well with health and lifestyle trends

Differentiation through provenance, health and premiumisation

COMPETITIVE LANDSCAPE

Kelly leverages strong local production to enhance its appeal

Local players focus on niches to compete with leaders with global reach

Private label benefits from wide range, good quality and premium options

Summary 3 Other Savoury Snacks by Product Type: 2019

CATEGORY DATA

Table 66 Sales of Savoury Snacks by Category: Volume 2014-2019
Table 67 Sales of Savoury Snacks by Category: Value 2014-2019
Table 68 Sales of Savoury Snacks by Category: % Volume Growth 2014-2019
Table 69 Sales of Savoury Snacks by Category: % Value Growth 2014-2019
Table 70 NBO Company Shares of Savoury Snacks: % Value 2015-2019
Table 71 LBN Brand Shares of Savoury Snacks: % Value 2016-2019
Table 72 Distribution of Savoury Snacks by Format: % Value 2014-2019
Table 73 Forecast Sales of Savoury Snacks by Category: Volume 2019-2024
Table 74 Forecast Sales of Savoury Snacks by Category: Value 2019-2024
Table 75 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2019-2024
Table 76 Forecast Sales of Savoury Snacks by Category: % Value Growth 2019-2024

Sugar Confectionery in Austria

HEADLINES

PROSPECTS

Struggle for volume sales due to high sugar intake fears

Medicated confectionery’s functionality boosts demand

Vegan/vegetarian pastilles, gums, jellies and chews ride the health wave

COMPETITIVE LANDSCAPE

Haribo and Storck lead due to innovation and high brand recognition

Local players are well represented in medicated confectionery

Low pricing and emotional attachment favours brands over private label

Summary 4 Other Sugar Confectionery by Product Type: 2019

CATEGORY DATA

Table 77 Sales of Sugar Confectionery by Category: Volume 2014-2019
Table 78 Sales of Sugar Confectionery by Category: Value 2014-2019
Table 79 Sales of Sugar Confectionery by Category: % Volume Growth 2014-2019
Table 80 Sales of Sugar Confectionery by Category: % Value Growth 2014-2019
Table 81 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2014-2019
Table 82 NBO Company Shares of Sugar Confectionery: % Value 2015-2019
Table 83 LBN Brand Shares of Sugar Confectionery: % Value 2016-2019
Table 84 Distribution of Sugar Confectionery by Format: % Value 2014-2019
Table 85 Forecast Sales of Sugar Confectionery by Category: Volume 2019-2024
Table 86 Forecast Sales of Sugar Confectionery by Category: Value 2019-2024
Table 87 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2019-2024
Table 88 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2019-2024

Sweet Biscuits, Snack Bars and Fruit Snacks in Austria

HEADLINES

PROSPECTS

Focus on health and convenience supports sales growth

Snack bars and fruit snacks fit with key trends and prosper

Sweet biscuits offers indulgence at home and in foodservice

COMPETITIVE LANDSCAPE

Josef Manner offers on-the-go and seasonal items to consolidate its leading position

Players respond to changing lifestyles with healthier and portion control options

Private label appeals through a strategy of comparable quality at lower prices

CATEGORY DATA

Table 89 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2014-2019
Table 90 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2014-2019
Table 91 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2014-2019
Table 92 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2014-2019
Table 93 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2015-2019
Table 94 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2016-2019
Table 95 NBO Company Shares of Sweet Biscuits: % Value 2015-2019
Table 96 LBN Brand Shares of Sweet Biscuits: % Value 2016-2019
Table 97 NBO Company Shares of Snack Bars: % Value 2015-2019
Table 98 LBN Brand Shares of Snack Bars: % Value 2016-2019
Table 99 NBO Company Shares of Fruit Snacks: % Value 2015-2019
Table 100 LBN Brand Shares of Fruit Snacks: % Value 2016-2019
Table 101 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2014-2019
Table 102 Distribution of Sweet Biscuits by Format: % Value 2014-2019
Table 103 Distribution of Snack Bars by Format: % Value 2014-2019
Table 104 Distribution of Fruit Snacks by Format: % Value 2014-2019
Table 105 Forecast Sales of Biscuits and Snack Bars by Category: Volume 2019-2024
Table 106 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2019-2024
Table 107 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2019-2024
Table 108 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2019-2024

Baby Food in Austria

HEADLINES

PROSPECTS

Baby food continues growing despite stagnating birth rate thanks to demand for convenience

Organic baby food continues to perform well – boosted by Hofer’s new range of organic products

Breastfeeding rate and products for older children influence sales

COMPETITIVE LANDSCAPE

International players lead the way with Hipp benefiting from long tradition and trust

Could Hofer’s new organic range boost the private label share?

Convenience still a sought-after attribute in baby food, as shown by other baby food’s strong growth

CATEGORY DATA

Table 109 Sales of Baby Food by Category: Volume 2014-2019
Table 110 Sales of Baby Food by Category: Value 2014-2019
Table 111 Sales of Baby Food by Category: % Volume Growth 2014-2019
Table 112 Sales of Baby Food by Category: % Value Growth 2014-2019
Table 113 NBO Company Shares of Baby Food: % Value 2015-2019
Table 114 LBN Brand Shares of Baby Food: % Value 2016-2019
Table 115 Distribution of Baby Food by Format: % Value 2014-2019
Table 116 Forecast Sales of Baby Food by Category: Volume 2019-2024
Table 117 Forecast Sales of Baby Food by Category: Value 2019-2024
Table 118 Forecast Sales of Baby Food by Category: % Volume Growth 2019-2024
Table 119 Forecast Sales of Baby Food by Category: % Value Growth 2019-2024

Butter and Spreads in Austria

HEADLINES

PROSPECTS

Heuwiesenmilchbutter organic butter highly valued by local consumers

Butter back in favour after earlier health fears, with healthy oils from avocados and other superfruits even being added to it

Although butter remains strong in Austria, there are niche opportunities for butter-like alternatives

COMPETITIVE LANDSCAPE

Unilever the leading butter and spreads player, but private label holds the biggest share

Savencia Fromage looking to appeal to health-conscious butter-lovers

With Brexit fast approaching, Kerrygold is looking for new markets, such as Austria

CATEGORY DATA

Table 120 Sales of Butter and Spreads by Category: Volume 2014-2019
Table 121 Sales of Butter and Spreads by Category: Value 2014-2019
Table 122 Sales of Butter and Spreads by Category: % Volume Growth 2014-2019
Table 123 Sales of Butter and Spreads by Category: % Value Growth 2014-2019
Table 124 NBO Company Shares of Butter and Spreads: % Value 2015-2019
Table 125 LBN Brand Shares of Butter and Spreads: % Value 2016-2019
Table 126 Distribution of Butter and Spreads by Format: % Value 2014-2019
Table 127 Forecast Sales of Butter and Spreads by Category: Volume 2019-2024
Table 128 Forecast Sales of Butter and Spreads by Category: Value 2019-2024
Table 129 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2019-2024
Table 130 Forecast Sales of Butter and Spreads by Category: % Value Growth 2019-2024

Cheese in Austria

HEADLINES

PROSPECTS

No cheese alternative – yet?

Cheese benefits from offering a healthy yet convenient snacking option

Austrian consumers: “no” to GM and “yes” to good animal welfare and authenticity

COMPETITIVE LANDSCAPE

Local players and private label lead the way in cheese

Berglandmilch launches mini mozzarella as Die Käsemacher tempts consumers with goat milk cheese

Kerrygold looking for new markets for cheddar but local player Rupp already offers an “Austrian cheddar”

CATEGORY DATA

Table 131 Sales of Cheese by Category: Volume 2014-2019
Table 132 Sales of Cheese by Category: Value 2014-2019
Table 133 Sales of Cheese by Category: % Volume Growth 2014-2019
Table 134 Sales of Cheese by Category: % Value Growth 2014-2019
Table 135 Sales of Spreadable Processed Cheese by Type: % Value 2014-2019
Table 136 Sales of Unprocessed Cheese by Type: % Value 2014-2019
Table 137 NBO Company Shares of Cheese: % Value 2015-2019
Table 138 LBN Brand Shares of Cheese: % Value 2016-2019
Table 139 Distribution of Cheese by Format: % Value 2014-2019
Table 140 Forecast Sales of Cheese by Category: Volume 2019-2024
Table 141 Forecast Sales of Cheese by Category: Value 2019-2024
Table 142 Forecast Sales of Cheese by Category: % Volume Growth 2019-2024
Table 143 Forecast Sales of Cheese by Category: % Value Growth 2019-2024

Drinking Milk Products in Austria

HEADLINES

PROSPECTS

The focus is falling increasingly on “green” oats in alternative milk products

Milk as the new energy drink?

A2 milk, milk drinks or oat drinks – what will the future hold?

COMPETITIVE LANDSCAPE

Oatly: animal welfare in one drink?

Austrian brands appeal, thanks to being both organic and regional

Private label expands in value-added organic milk and goat milk

CATEGORY DATA

Table 144 Sales of Drinking Milk Products by Category: Volume 2014-2019
Table 145 Sales of Drinking Milk Products by Category: Value 2014-2019
Table 146 Sales of Drinking Milk Products by Category: % Volume Growth 2014-2019
Table 147 Sales of Drinking Milk Products by Category: % Value Growth 2014-2019
Table 148 NBO Company Shares of Drinking Milk Products: % Value 2015-2019
Table 149 LBN Brand Shares of Drinking Milk Products: % Value 2016-2019
Table 150 Distribution of Drinking Milk Products by Format: % Value 2014-2019
Table 151 Forecast Sales of Drinking Milk Products Products by Category: Volume 2019-2024
Table 152 Forecast Sales of Drinking Milk Products Products by Category: Value 2019-2024
Table 153 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2019-2024
Table 154 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2019-2024

Other Dairy in Austria

HEADLINES

PROSPECTS

Health conscious consumers indulge less often but with products of a better quality

Healthy indulgence means less sugar

Chilled snacks – healthier than other desserts?

COMPETITIVE LANDSCAPE

Leader Danone launches new All I Want all-natural cottage cheese product

The Chilled Snack Company – producing “Made in Austria” dairy chilled snacks

Traditional Austrian brands to introduce plant-based alternatives?

CATEGORY DATA

Table 155 Sales of Other Dairy by Category: Volume 2014-2019
Table 156 Sales of Other Dairy by Category: Value 2014-2019
Table 157 Sales of Other Dairy by Category: % Volume Growth 2014-2019
Table 158 Sales of Other Dairy by Category: % Value Growth 2014-2019
Table 159 Sales of Cream by Type: % Value 2014-2019
Table 160 NBO Company Shares of Other Dairy: % Value 2015-2019
Table 161 LBN Brand Shares of Other Dairy: % Value 2016-2019
Table 162 Distribution of Other Dairy by Format: % Value 2014-2019
Table 163 Forecast Sales of Other Dairy by Category: Volume 2019-2024
Table 164 Forecast Sales of Other Dairy by Category: Value 2019-2024
Table 165 Forecast Sales of Other Dairy by Category: % Volume Growth 2019-2024
Table 166 Forecast Sales of Other Dairy by Category: % Value Growth 2019-2024

Yoghurt and Sour Milk Products in Austria

HEADLINES

PROSPECTS

War on sugar on focuses attention on healthy fats and harmful sugar

Austrian consumers want organic, domestic and natural characteristics in their yoghurt

COMPETITIVE LANDSCAPE

Domestic brands and private label lead the way in yoghurt

Flavoured yoghurt and the sugar battle – Schärdinger’s solution

High-protein yoghurts enjoy an increasing presence in the marketplace

CATEGORY DATA

Table 167 Sales of Yoghurt and Sour Milk Products by Category: Volume 2014-2019
Table 168 Sales of Yoghurt and Sour Milk Products by Category: Value 2014-2019
Table 169 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2014-2019
Table 170 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2014-2019
Table 171 Sales of Flavoured Yoghurt by Flavour: Rankings 2014-2019
Table 172 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2015-2019
Table 173 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2016-2019
Table 174 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2014-2019
Table 175 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2019-2024
Table 176 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2019-2024
Table 177 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2019-2024
Table 178 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2019-2024

Edible Oils in Austria

HEADLINES

PROSPECTS

Ongoing health trend supports demand for edible oils

Rapeseed oil continues to gain ground on popular olive oil due to regional production

Consumers appreciate cold pressed variants that add flavour to dishes supporting other edible oils

COMPETITIVE LANDSCAPE

Strong presence of national producers in edible oils

Long-standing player VOG continues to gain share with locally produced rapeseed oil Rapso

Private label’s continual efforts to invest in quality competitive products is rewarded

CATEGORY DATA

Table 179 Sales of Edible Oils by Category: Volume 2014-2019
Table 180 Sales of Edible Oils by Category: Value 2014-2019
Table 181 Sales of Edible Oils by Category: % Volume Growth 2014-2019
Table 182 Sales of Edible Oils by Category: % Value Growth 2014-2019
Table 183 NBO Company Shares of Edible Oils: % Value 2015-2019
Table 184 LBN Brand Shares of Edible Oils: % Value 2016-2019
Table 185 Distribution of Edible Oils by Format: % Value 2014-2019
Table 186 Forecast Sales of Edible Oils by Category: Volume 2019-2024
Table 187 Forecast Sales of Edible Oils by Category: Value 2019-2024
Table 188 Forecast Sales of Edible Oils by Category: % Volume Growth 2019-2024
Table 189 Forecast Sales of Edible Oils by Category: % Value Growth 2019-2024

Ready Meals in Austria

HEADLINES

PROSPECTS

Stronger demand for healthy convenient meal solutions supports ongoing growth for ready meals

Dinner mixes performs well due to popularity of meal kits

Vegetarian ready meals expands offer to appeal to wider audience

COMPETITIVE LANDSCAPE

Rewe strengthens leadership of ready meals supported by wide distribution network

Dr Oetker performs well due to its dominance of frozen pizzas

Intensifying competition amongst leading brands

CATEGORY DATA

Table 190 Sales of Ready Meals by Category: Volume 2014-2019
Table 191 Sales of Ready Meals by Category: Value 2014-2019
Table 192 Sales of Ready Meals by Category: % Volume Growth 2014-2019
Table 193 Sales of Ready Meals by Category: % Value Growth 2014-2019
Table 194 Sales of Chilled Ready Meals by Ethnicity: % Value 2014-2019
Table 195 Sales of Frozen Ready Meals by Ethnicity: % Value 2014-2019
Table 196 NBO Company Shares of Ready Meals: % Value 2015-2019
Table 197 LBN Brand Shares of Ready Meals: % Value 2016-2019
Table 198 Distribution of Ready Meals by Format: % Value 2014-2019
Table 199 Forecast Sales of Ready Meals by Category: Volume 2019-2024
Table 200 Forecast Sales of Ready Meals by Category: Value 2019-2024
Table 201 Forecast Sales of Ready Meals by Category: % Volume Growth 2019-2024
Table 202 Forecast Sales of Ready Meals by Category: % Value Growth 2019-2024

Sauces, Dressings and Condiments in Austria

HEADLINES

PROSPECTS

Consumers demand convenient and healthy products

Polarising performances for dips and the traditional pickled products

Ongoing demand for table sauces supported by barbecuing trend

COMPETITIVE LANDSCAPE

Unilever continues to benefit from strong brand awareness and following health trends

Domestic players have strong presence, appreciated for their use of locally-grown ingredients

Leading brand Felix benefits from wide portfolio and local origins

CATEGORY DATA

Table 203 Sales of Sauces, Dressings and Condiments by Category: Volume 2014-2019
Table 204 Sales of Sauces, Dressings and Condiments by Category: Value 2014-2019
Table 205 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2014-2019
Table 206 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2014-2019
Table 207 Sales of Cooking Sauces by Type: % Value 2014-2019
Table 208 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2015-2019
Table 209 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2016-2019
Table 210 Distribution of Sauces, Dressings and Condiments by Format: % Value 2014-2019
Table 211 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2019-2024
Table 212 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2019-2024
Table 213 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2019-2024
Table 214 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2019-2024

Soup in Austria

HEADLINES

PROSPECTS

Shelf stable soup producers look to premiumisation in attempt to improve image

Contrasting performances by niche soup types

New consumption occasions lead to soup on the go

COMPETITIVE LANDSCAPE

Dominant Unilever loses value share to private label despite consistent efforts to be innovative

Nestlé’s reliance on unpopular dehydrated soup leads to ongoing decline

Strong share gain for frozen soup players following Iglo’s exit but format does not offer strong potential moving forward

CATEGORY DATA

Table 215 Sales of Soup by Category: Volume 2014-2019
Table 216 Sales of Soup by Category: Value 2014-2019
Table 217 Sales of Soup by Category: % Volume Growth 2014-2019
Table 218 Sales of Soup by Category: % Value Growth 2014-2019
Table 219 Sales of Soup by Leading Flavours: Rankings 2014-2019
Table 220 NBO Company Shares of Soup: % Value 2015-2019
Table 221 LBN Brand Shares of Soup: % Value 2016-2019
Table 222 Distribution of Soup by Format: % Value 2014-2019
Table 223 Forecast Sales of Soup by Category: Volume 2019-2024
Table 224 Forecast Sales of Soup by Category: Value 2019-2024
Table 225 Forecast Sales of Soup by Category: % Volume Growth 2019-2024
Table 226 Forecast Sales of Soup by Category: % Value Growth 2019-2024

Sweet Spreads in Austria

HEADLINES

PROSPECTS

Improving performance for sweet spreads, with niche of nut and seed based spreads addressing health trend and alternative lifestyles

Home-made produce and farmers’ markets offer competition to retail sales

Producers begin to address concerns over high sugar content of sweet spreads

COMPETITIVE LANDSCAPE

Intense competition for leading players

Nutella is synonymous with chocolate spreads, supporting its dominance

Niche of nut and seed based spreads enables smaller players to attract consumers

CATEGORY DATA

Table 227 Sales of Sweet Spreads by Category: Volume 2014-2019
Table 228 Sales of Sweet Spreads by Category: Value 2014-2019
Table 229 Sales of Sweet Spreads by Category: % Volume Growth 2014-2019
Table 230 Sales of Sweet Spreads by Category: % Value Growth 2014-2019
Table 231 Sales of Jams and Preserves by Leading Flavours: Rankings 2014-2019
Table 232 NBO Company Shares of Sweet Spreads: % Value 2015-2019
Table 233 LBN Brand Shares of Sweet Spreads: % Value 2016-2019
Table 234 Distribution of Sweet Spreads by Format: % Value 2014-2019
Table 235 Forecast Sales of Sweet Spreads by Category: Volume 2019-2024
Table 236 Forecast Sales of Sweet Spreads by Category: Value 2019-2024
Table 237 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2019-2024
Table 238 Forecast Sales of Sweet Spreads by Category: % Value Growth 2019-2024

Baked Goods in Austria

HEADLINES

PROSPECTS

Maturity of leavened bread encourages producers to add value with more innovative formats and flavours

Consumers show increasing interest in health-positioned baked goods

Austrians’ appreciation of indulgence continues to benefit unpackaged pastries

COMPETITIVE LANDSCAPE

Artisanal bakeries continue to dominate due to fresh high quality perception

Leading branded players benefit from wide product portfolios

Smaller brands perform well within packaged flat bread

CATEGORY DATA

Table 239 Sales of Baked Goods by Category: Volume 2014-2019
Table 240 Sales of Baked Goods by Category: Value 2014-2019
Table 241 Sales of Baked Goods by Category: % Volume Growth 2014-2019
Table 242 Sales of Baked Goods by Category: % Value Growth 2014-2019
Table 243 Sales of Pastries by Type: % Value 2014-2019
Table 244 NBO Company Shares of Baked Goods: % Value 2015-2019
Table 245 LBN Brand Shares of Baked Goods: % Value 2016-2019
Table 246 Distribution of Baked Goods by Format: % Value 2014-2019
Table 247 Forecast Sales of Baked Goods by Category: Volume 2019-2024
Table 248 Forecast Sales of Baked Goods by Category: Value 2019-2024
Table 249 Forecast Sales of Baked Goods by Category: % Volume Growth 2019-2024
Table 250 Forecast Sales of Baked Goods by Category: % Value Growth 2019-2024

Breakfast Cereals in Austria

HEADLINES

PROSPECTS

Strong performance by muesli and granola drives growth of breakfast cereals

Producers of children’s breakfast cereals forced to address sugar concerns

Consumers look for natural, organic and local ingredients

COMPETITIVE LANDSCAPE

Multinationals lead breakfast cereals due to wide product portfolios

Muesli and granola players continue to address demand for healthier products

Private label offer strong competition to branded players, adapting to changing consumer demands

CATEGORY DATA

Table 251 Sales of Breakfast Cereals by Category: Volume 2014-2019
Table 252 Sales of Breakfast Cereals by Category: Value 2014-2019
Table 253 Sales of Breakfast Cereals by Category: % Volume Growth 2014-2019
Table 254 Sales of Breakfast Cereals by Category: % Value Growth 2014-2019
Table 255 NBO Company Shares of Breakfast Cereals: % Value 2015-2019
Table 256 LBN Brand Shares of Breakfast Cereals: % Value 2016-2019
Table 257 Distribution of Breakfast Cereals by Format: % Value 2014-2019
Table 258 Forecast Sales of Breakfast Cereals by Category: Volume 2019-2024
Table 259 Forecast Sales of Breakfast Cereals by Category: Value 2019-2024
Table 260 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2019-2024
Table 261 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2019-2024

Processed Fruit and Vegetables in Austria

HEADLINES

PROSPECTS

Ongoing stable demand as processed fruit and vegetables offer time-constrained consumers convenience

Frozen processed products continue to benefit from marketing campaigns

Frozen processed potatoes remains popular accompaniment to grilled meat dishes

COMPETITIVE LANDSCAPE

Iglo continues to gain ground, benefiting from positive perception amongst consumers

Despite some loss of share, private label continues to offer wide product portfolios

McCain continues to launch new products but struggles against strength of Iglo in frozen processed potatoes

CATEGORY DATA

Table 262 Sales of Processed Fruit and Vegetables by Category: Volume 2014-2019
Table 263 Sales of Processed Fruit and Vegetables by Category: Value 2014-2019
Table 264 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2014-2019
Table 265 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2014-2019
Table 266 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2014-2019
Table 267 NBO Company Shares of Processed Fruit and Vegetables: % Value 2015-2019
Table 268 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2016-2019
Table 269 Distribution of Processed Fruit and Vegetables by Format: % Value 2014-2019
Table 270 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2019-2024
Table 271 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2019-2024
Table 272 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2019-2024
Table 273 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2019-2024

Processed Meat and Seafood in Austria

HEADLINES

PROSPECTS

Chilled processed meat and seafood supported by trend for barbecuing

Consumers pay closer attention to origins and sustainability

Strong growth for meat substitutes supported by health trends and flexible lifestyles

COMPETITIVE LANDSCAPE

Strong private label presence led by Hofer with wide product offer to suit all budgets

Strong performances for players offering seafood

Strong potential of meat substitutes attracts attention from smaller brands

CATEGORY DATA

Table 274 Sales of Processed Meat and Seafood by Category: Volume 2014-2019
Table 275 Sales of Processed Meat and Seafood by Category: Value 2014-2019
Table 276 Sales of Processed Meat and Seafood by Category: % Volume Growth 2014-2019
Table 277 Sales of Processed Meat and Seafood by Category: % Value Growth 2014-2019
Table 278 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 279 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 280 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 281 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2014-2019
Table 282 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2014-2019
Table 283 NBO Company Shares of Processed Meat and Seafood: % Value 2015-2019
Table 284 LBN Brand Shares of Processed Meat and Seafood: % Value 2016-2019
Table 285 Distribution of Processed Meat and Seafood by Format: % Value 2014-2019
Table 286 Forecast Sales of Processed Meat and Seafood by Category: Volume 2019-2024
Table 287 Forecast Sales of Processed Meat and Seafood by Category: Value 2019-2024
Table 288 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2019-2024
Table 289 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2019-2024

Rice, Pasta and Noodles in Austria

HEADLINES

PROSPECTS

Rice, pasta and noodles offer convenience as side dish or main meal

Rice can benefit from expansive use in Asian cuisine which is gaining in popularity in Austria

Gluten-free and search for alternative pasta ingredients can add value over forecast period

COMPETITIVE LANDSCAPE

Strong presence of private label, offering wide product portfolios and ability to adapt to changing demands

Uncle Ben’s remains most popular rice but private label and specialist producers can offer competition

Leading pasta brand Recheis addresses health trend with vegan products

CATEGORY DATA

Table 290 Sales of Rice, Pasta and Noodles by Category: Volume 2014-2019
Table 291 Sales of Rice, Pasta and Noodles by Category: Value 2014-2019
Table 292 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2014-2019
Table 293 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2014-2019
Table 294 Sales of Instant Noodles by Leading Flavours: Rankings 2014-2019
Table 295 NBO Company Shares of Rice, Pasta and Noodles: % Value 2015-2019
Table 296 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2016-2019
Table 297 NBO Company Shares of Rice: % Value 2015-2019
Table 298 LBN Brand Shares of Rice: % Value 2016-2019
Table 299 NBO Company Shares of Pasta: % Value 2015-2019
Table 300 LBN Brand Shares of Pasta: % Value 2016-2019
Table 301 NBO Company Shares of Noodles: % Value 2015-2019
Table 302 LBN Brand Shares of Noodles: % Value 2016-2019
Table 303 Distribution of Rice, Pasta and Noodles by Format: % Value 2014-2019
Table 304 Distribution of Rice by Format: % Value 2014-2019
Table 305 Distribution of Pasta by Format: % Value 2014-2019
Table 306 Distribution of Noodles by Format: % Value 2014-2019
Table 307 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2019-2024
Table 308 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2019-2024
Table 309 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2019-2024
Table 310 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2019-2024

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