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Convenience supports packaged food but consumers also demand healthier, local products
Convenience remained a stronger growth driver of packaged food in Austria in 2019, as busy time-constrained Austrians continued to look for packaged food that could be quickly heated up to prepare a meal or other products that complement prepared meals. This led to positive demand for cooking ingredients and meals including chilled ready meals and soup, in addition to pasta sauces, pre-mixes frozen vegetables, frozen fruit and frozen processed potatoes with the latter benefiting from a number of products that have reduced their cooking time.
Health trends continue to support demand for organic and plant-based products
Several trends continued to emerge strongly towards the end of the review period in Austrian packaged food. With consumers becoming increasingly concerned about the origins of what they eat, they are looking to organic packaged food to offer them assurances over how either animals or crops are farmed, leading to greater interest in local organic farming.
Intense competitive landscape led by artisanal and private label
Packaged food remained an intense competitive environment in Austria in 2019, between multinational players, artisanal producers and the strengthening presence of private label led by discounter Hofer, and other retailers such as Rewe International and Spar Österreichische Warenhandels AG. The latter are able to adapt quickly to consumers’ changing demands in line with the rising health trend, offering private label lines that are not only innovative but are also competitively priced, while benefiting from wide distribution networks across the country.
Dominant modern grocery retailers offers convenience but consumers still partial to indulgence, benefiting artisanal bakeries
Modern grocery retailers continued to dominate the distribution of packaged food in Austria in 2019, with a shift in share amongst the various channels. While supermarkets remained the most popular with Austrians, it lost some value share to discounters led by Hofer and Lidl, which enjoy widespread acceptance amongst local consumers and are able to compete strongly with other retailers such as Rewe and Spar with competitively-priced products that can quickly adapt to local changing preferences and trends.
Higher current value growth supported by demand for perceived healthier products for which consumers are willing to pay
Packaged food is predicted to experience stable demand in retail volume terms over the forecast period, while recording higher current value growth compared to the review period. This will be linked to producers addressing the ongoing demand for higher quality products, that use local ingredients, or organic products that consumers perceive to be healthier and offer greater specific value for which they are increasingly willing to pay.
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Overview
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Overview
Discover the latest market trends and uncover sources of future market growth for the Packaged food industry in Austria with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Packaged food industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.
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The Packaged food in Austria market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Packaged food in Austria?
- What are the major brands in Austria?
- As economic prospects slowly improve, are consumers starting to eat out more and spending less time cooking at home?
- How is private label performing in the wake of retail consolidation and the global economic hangover?
- Do consumers want value for money or added value?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Packaged Food market research database.
Table of Contents
Packaged Food in Austria
EXECUTIVE SUMMARY
Convenience supports packaged food but consumers also demand healthier, local products
Health trends continue to support demand for organic and plant-based products
Intense competitive landscape led by artisanal and private label
Dominant modern grocery retailers offers convenience but consumers still partial to indulgence, benefiting artisanal bakeries
Higher current value growth supported by demand for perceived healthier products for which consumers are willing to pay
FOODSERVICE
Sales to Foodservice
Foodservice suppliers must increasingly be able to offer convenient, healthy and local meal solutions to outlets
Flexitarian lifestyles mean that suppliers must also be flexible in their foodservice options
Increasing popularity of takeaway and delivery services offer food service providers chance to capture wider audience
Consumer Foodservice
Food trucks address demand for on-the-go fresh innovative meal options
Foodservice providers must look to new opportunities to expand target audience
Time-restricted consumers increasingly turn to retailers’ on-the-go meal solutions offering competition to foodservice
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024
MARKET DATA
Table 5 Sales of Packaged Food by Category: Volume 2014-2019
Table 6 Sales of Packaged Food by Category: Value 2014-2019
Table 7 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 8 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 9 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 10 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 11 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 12 Penetration of Private Label by Category: % Value 2014-2019
Table 13 Distribution of Packaged Food by Format: % Value 2014-2019
Table 14 Distribution of Packaged Food by Format and Category: % Value 2019
Table 15 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024
SOURCES
Summary 1 Research Sources
Chocolate Confectionery in Austria
HEADLINES
PROSPECTS
Portion-control, premiumisation and indulgence shape demand
Seasonal chocolate and boxed assortments benefit from gift purchases
Pressure to offer novelties with distinctive ingredients and convenience packaging
COMPETITIVE LANDSCAPE
Mondelez continues to benefit from product extensions
Challengers leverage high-quality reputations to maintain appeal
Private label struggles as brands satisfy indulgence and convenience needs
Summary 2 Other Chocolate Confectionery by Product Type: 2019
CATEGORY DATA
Table 19 Sales of Chocolate Confectionery by Category: Volume 2014-2019
Table 20 Sales of Chocolate Confectionery by Category: Value 2014-2019
Table 21 Sales of Chocolate Confectionery by Category: % Volume Growth 2014-2019
Table 22 Sales of Chocolate Confectionery by Category: % Value Growth 2014-2019
Table 23 Sales of Chocolate Tablets by Type: % Value 2014-2019
Table 24 NBO Company Shares of Chocolate Confectionery: % Value 2015-2019
Table 25 LBN Brand Shares of Chocolate Confectionery: % Value 2016-2019
Table 26 Distribution of Chocolate Confectionery by Format: % Value 2014-2019
Table 27 Forecast Sales of Chocolate Confectionery by Category: Volume 2019-2024
Table 28 Forecast Sales of Chocolate Confectionery by Category: Value 2019-2024
Table 29 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2019-2024
Gum in Austria
HEADLINES
PROSPECTS
Slow volume growth as consumers move to alternatives
Health trend shines a light on the poor image of gum
Sugar confectionery brands enter gum with sugar-free ranges
COMPETITIVE LANDSCAPE
Wrigley consolidates position with investments in research and advertising
New entrants pressure the leader with sugar-free options
Wide brand availability limits private label’s potential
CATEGORY DATA
Table 31 Sales of Gum by Category: Volume 2014-2019
Table 32 Sales of Gum by Category: Value 2014-2019
Table 33 Sales of Gum by Category: % Volume Growth 2014-2019
Table 34 Sales of Gum by Category: % Value Growth 2014-2019
Table 35 Sales of Gum by Flavour: Rankings 2014-2019
Table 36 NBO Company Shares of Gum: % Value 2015-2019
Table 37 LBN Brand Shares of Gum: % Value 2016-2019
Table 38 Distribution of Gum by Format: % Value 2014-2019
Table 39 Forecast Sales of Gum by Category: Volume 2019-2024
Table 40 Forecast Sales of Gum by Category: Value 2019-2024
Table 41 Forecast Sales of Gum by Category: % Volume Growth 2019-2024
Table 42 Forecast Sales of Gum by Category: % Value Growth 2019-2024
Ice Cream and Frozen Desserts in Austria
HEADLINES
PROSPECTS
Sugar intake concerns hit ice cream volumes
Category benefits from strong emotional aspect
Offer expands through premiumisation, new flavours and healthier options
COMPETITIVE LANDSCAPE
Unilever retains top position through innovation, advertising and cooperation
Emergence of plant-based ice cream reflects modern lifestyle choices
Private label expands via premiumisation and vegan and organic ranges
CATEGORY DATA
Table 43 Sales of Ice Cream and Frozen Desserts by Category: Volume 2014-2019
Table 44 Sales of Ice Cream and Frozen Desserts by Category: Value 2014-2019
Table 45 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2014-2019
Table 46 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2014-2019
Table 47 Sales of Ice Cream by Leading Flavours: Rankings 2014-2019
Table 48 Sales of Impulse Ice Cream by Format: % Value 2016-2019
Table 49 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2015-2019
Table 50 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2016-2019
Table 51 NBO Company Shares of Ice Cream: % Value 2015-2019
Table 52 LBN Brand Shares of Ice Cream: % Value 2016-2019
Table 53 NBO Company Shares of Impulse Ice Cream: % Value 2015-2019
Table 54 LBN Brand Shares of Impulse Ice Cream: % Value 2016-2019
Table 55 NBO Company Shares of Take-home Ice Cream: % Value 2015-2019
Table 56 LBN Brand Shares of Take-home Ice Cream: % Value 2016-2019
Table 57 NBO Company Shares of Frozen Desserts: % Value 2015-2019
Table 58 LBN Brand Shares of Frozen Desserts: % Value 2016-2019
Table 59 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2014-2019
Table 60 Distribution of Ice Cream by Format: % Value 2014-2019
Table 61 Distribution of Frozen Desserts by Format: % Value 2014-2019
Table 62 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2019-2024
Table 63 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2019-2024
Table 64 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2019-2024
Table 65 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2019-2024
Savoury Snacks in Austria
HEADLINES
PROSPECTS
Healthier options such as vegetable, pulse and bread chips see fast growth
Nuts, seeds and trail mixes fits well with health and lifestyle trends
Differentiation through provenance, health and premiumisation
COMPETITIVE LANDSCAPE
Kelly leverages strong local production to enhance its appeal
Local players focus on niches to compete with leaders with global reach
Private label benefits from wide range, good quality and premium options
Summary 3 Other Savoury Snacks by Product Type: 2019
CATEGORY DATA
Table 66 Sales of Savoury Snacks by Category: Volume 2014-2019
Table 67 Sales of Savoury Snacks by Category: Value 2014-2019
Table 68 Sales of Savoury Snacks by Category: % Volume Growth 2014-2019
Table 69 Sales of Savoury Snacks by Category: % Value Growth 2014-2019
Table 70 NBO Company Shares of Savoury Snacks: % Value 2015-2019
Table 71 LBN Brand Shares of Savoury Snacks: % Value 2016-2019
Table 72 Distribution of Savoury Snacks by Format: % Value 2014-2019
Table 73 Forecast Sales of Savoury Snacks by Category: Volume 2019-2024
Table 74 Forecast Sales of Savoury Snacks by Category: Value 2019-2024
Table 75 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2019-2024
Table 76 Forecast Sales of Savoury Snacks by Category: % Value Growth 2019-2024
Sugar Confectionery in Austria
HEADLINES
PROSPECTS
Struggle for volume sales due to high sugar intake fears
Medicated confectionery’s functionality boosts demand
Vegan/vegetarian pastilles, gums, jellies and chews ride the health wave
COMPETITIVE LANDSCAPE
Haribo and Storck lead due to innovation and high brand recognition
Local players are well represented in medicated confectionery
Low pricing and emotional attachment favours brands over private label
Summary 4 Other Sugar Confectionery by Product Type: 2019
CATEGORY DATA
Table 77 Sales of Sugar Confectionery by Category: Volume 2014-2019
Table 78 Sales of Sugar Confectionery by Category: Value 2014-2019
Table 79 Sales of Sugar Confectionery by Category: % Volume Growth 2014-2019
Table 80 Sales of Sugar Confectionery by Category: % Value Growth 2014-2019
Table 81 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2014-2019
Table 82 NBO Company Shares of Sugar Confectionery: % Value 2015-2019
Table 83 LBN Brand Shares of Sugar Confectionery: % Value 2016-2019
Table 84 Distribution of Sugar Confectionery by Format: % Value 2014-2019
Table 85 Forecast Sales of Sugar Confectionery by Category: Volume 2019-2024
Table 86 Forecast Sales of Sugar Confectionery by Category: Value 2019-2024
Table 87 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2019-2024
Table 88 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2019-2024
Sweet Biscuits, Snack Bars and Fruit Snacks in Austria
HEADLINES
PROSPECTS
Focus on health and convenience supports sales growth
Snack bars and fruit snacks fit with key trends and prosper
Sweet biscuits offers indulgence at home and in foodservice
COMPETITIVE LANDSCAPE
Josef Manner offers on-the-go and seasonal items to consolidate its leading position
Players respond to changing lifestyles with healthier and portion control options
Private label appeals through a strategy of comparable quality at lower prices
CATEGORY DATA
Table 89 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2014-2019
Table 90 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2014-2019
Table 91 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2014-2019
Table 92 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2014-2019
Table 93 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2015-2019
Table 94 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2016-2019
Table 95 NBO Company Shares of Sweet Biscuits: % Value 2015-2019
Table 96 LBN Brand Shares of Sweet Biscuits: % Value 2016-2019
Table 97 NBO Company Shares of Snack Bars: % Value 2015-2019
Table 98 LBN Brand Shares of Snack Bars: % Value 2016-2019
Table 99 NBO Company Shares of Fruit Snacks: % Value 2015-2019
Table 100 LBN Brand Shares of Fruit Snacks: % Value 2016-2019
Table 101 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2014-2019
Table 102 Distribution of Sweet Biscuits by Format: % Value 2014-2019
Table 103 Distribution of Snack Bars by Format: % Value 2014-2019
Table 104 Distribution of Fruit Snacks by Format: % Value 2014-2019
Table 105 Forecast Sales of Biscuits and Snack Bars by Category: Volume 2019-2024
Table 106 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2019-2024
Table 107 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2019-2024
Table 108 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2019-2024
Baby Food in Austria
HEADLINES
PROSPECTS
Baby food continues growing despite stagnating birth rate thanks to demand for convenience
Organic baby food continues to perform well – boosted by Hofer’s new range of organic products
Breastfeeding rate and products for older children influence sales
COMPETITIVE LANDSCAPE
International players lead the way with Hipp benefiting from long tradition and trust
Could Hofer’s new organic range boost the private label share?
Convenience still a sought-after attribute in baby food, as shown by other baby food’s strong growth
CATEGORY DATA
Table 109 Sales of Baby Food by Category: Volume 2014-2019
Table 110 Sales of Baby Food by Category: Value 2014-2019
Table 111 Sales of Baby Food by Category: % Volume Growth 2014-2019
Table 112 Sales of Baby Food by Category: % Value Growth 2014-2019
Table 113 NBO Company Shares of Baby Food: % Value 2015-2019
Table 114 LBN Brand Shares of Baby Food: % Value 2016-2019
Table 115 Distribution of Baby Food by Format: % Value 2014-2019
Table 116 Forecast Sales of Baby Food by Category: Volume 2019-2024
Table 117 Forecast Sales of Baby Food by Category: Value 2019-2024
Table 118 Forecast Sales of Baby Food by Category: % Volume Growth 2019-2024
Table 119 Forecast Sales of Baby Food by Category: % Value Growth 2019-2024
Butter and Spreads in Austria
HEADLINES
PROSPECTS
Heuwiesenmilchbutter organic butter highly valued by local consumers
Butter back in favour after earlier health fears, with healthy oils from avocados and other superfruits even being added to it
Although butter remains strong in Austria, there are niche opportunities for butter-like alternatives
COMPETITIVE LANDSCAPE
Unilever the leading butter and spreads player, but private label holds the biggest share
Savencia Fromage looking to appeal to health-conscious butter-lovers
With Brexit fast approaching, Kerrygold is looking for new markets, such as Austria
CATEGORY DATA
Table 120 Sales of Butter and Spreads by Category: Volume 2014-2019
Table 121 Sales of Butter and Spreads by Category: Value 2014-2019
Table 122 Sales of Butter and Spreads by Category: % Volume Growth 2014-2019
Table 123 Sales of Butter and Spreads by Category: % Value Growth 2014-2019
Table 124 NBO Company Shares of Butter and Spreads: % Value 2015-2019
Table 125 LBN Brand Shares of Butter and Spreads: % Value 2016-2019
Table 126 Distribution of Butter and Spreads by Format: % Value 2014-2019
Table 127 Forecast Sales of Butter and Spreads by Category: Volume 2019-2024
Table 128 Forecast Sales of Butter and Spreads by Category: Value 2019-2024
Table 129 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2019-2024
Table 130 Forecast Sales of Butter and Spreads by Category: % Value Growth 2019-2024
Cheese in Austria
HEADLINES
PROSPECTS
No cheese alternative – yet?
Cheese benefits from offering a healthy yet convenient snacking option
Austrian consumers: “no” to GM and “yes” to good animal welfare and authenticity
COMPETITIVE LANDSCAPE
Local players and private label lead the way in cheese
Berglandmilch launches mini mozzarella as Die Käsemacher tempts consumers with goat milk cheese
Kerrygold looking for new markets for cheddar but local player Rupp already offers an “Austrian cheddar”
CATEGORY DATA
Table 131 Sales of Cheese by Category: Volume 2014-2019
Table 132 Sales of Cheese by Category: Value 2014-2019
Table 133 Sales of Cheese by Category: % Volume Growth 2014-2019
Table 134 Sales of Cheese by Category: % Value Growth 2014-2019
Table 135 Sales of Spreadable Processed Cheese by Type: % Value 2014-2019
Table 136 Sales of Unprocessed Cheese by Type: % Value 2014-2019
Table 137 NBO Company Shares of Cheese: % Value 2015-2019
Table 138 LBN Brand Shares of Cheese: % Value 2016-2019
Table 139 Distribution of Cheese by Format: % Value 2014-2019
Table 140 Forecast Sales of Cheese by Category: Volume 2019-2024
Table 141 Forecast Sales of Cheese by Category: Value 2019-2024
Table 142 Forecast Sales of Cheese by Category: % Volume Growth 2019-2024
Table 143 Forecast Sales of Cheese by Category: % Value Growth 2019-2024
Drinking Milk Products in Austria
HEADLINES
PROSPECTS
The focus is falling increasingly on “green” oats in alternative milk products
Milk as the new energy drink?
A2 milk, milk drinks or oat drinks – what will the future hold?
COMPETITIVE LANDSCAPE
Oatly: animal welfare in one drink?
Austrian brands appeal, thanks to being both organic and regional
Private label expands in value-added organic milk and goat milk
CATEGORY DATA
Table 144 Sales of Drinking Milk Products by Category: Volume 2014-2019
Table 145 Sales of Drinking Milk Products by Category: Value 2014-2019
Table 146 Sales of Drinking Milk Products by Category: % Volume Growth 2014-2019
Table 147 Sales of Drinking Milk Products by Category: % Value Growth 2014-2019
Table 148 NBO Company Shares of Drinking Milk Products: % Value 2015-2019
Table 149 LBN Brand Shares of Drinking Milk Products: % Value 2016-2019
Table 150 Distribution of Drinking Milk Products by Format: % Value 2014-2019
Table 151 Forecast Sales of Drinking Milk Products Products by Category: Volume 2019-2024
Table 152 Forecast Sales of Drinking Milk Products Products by Category: Value 2019-2024
Table 153 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2019-2024
Table 154 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2019-2024
Other Dairy in Austria
HEADLINES
PROSPECTS
Health conscious consumers indulge less often but with products of a better quality
Healthy indulgence means less sugar
Chilled snacks – healthier than other desserts?
COMPETITIVE LANDSCAPE
Leader Danone launches new All I Want all-natural cottage cheese product
The Chilled Snack Company – producing “Made in Austria” dairy chilled snacks
Traditional Austrian brands to introduce plant-based alternatives?
CATEGORY DATA
Table 155 Sales of Other Dairy by Category: Volume 2014-2019
Table 156 Sales of Other Dairy by Category: Value 2014-2019
Table 157 Sales of Other Dairy by Category: % Volume Growth 2014-2019
Table 158 Sales of Other Dairy by Category: % Value Growth 2014-2019
Table 159 Sales of Cream by Type: % Value 2014-2019
Table 160 NBO Company Shares of Other Dairy: % Value 2015-2019
Table 161 LBN Brand Shares of Other Dairy: % Value 2016-2019
Table 162 Distribution of Other Dairy by Format: % Value 2014-2019
Table 163 Forecast Sales of Other Dairy by Category: Volume 2019-2024
Table 164 Forecast Sales of Other Dairy by Category: Value 2019-2024
Table 165 Forecast Sales of Other Dairy by Category: % Volume Growth 2019-2024
Table 166 Forecast Sales of Other Dairy by Category: % Value Growth 2019-2024
Yoghurt and Sour Milk Products in Austria
HEADLINES
PROSPECTS
War on sugar on focuses attention on healthy fats and harmful sugar
Austrian consumers want organic, domestic and natural characteristics in their yoghurt
COMPETITIVE LANDSCAPE
Domestic brands and private label lead the way in yoghurt
Flavoured yoghurt and the sugar battle – Schärdinger’s solution
High-protein yoghurts enjoy an increasing presence in the marketplace
CATEGORY DATA
Table 167 Sales of Yoghurt and Sour Milk Products by Category: Volume 2014-2019
Table 168 Sales of Yoghurt and Sour Milk Products by Category: Value 2014-2019
Table 169 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2014-2019
Table 170 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2014-2019
Table 171 Sales of Flavoured Yoghurt by Flavour: Rankings 2014-2019
Table 172 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2015-2019
Table 173 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2016-2019
Table 174 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2014-2019
Table 175 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2019-2024
Table 176 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2019-2024
Table 177 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2019-2024
Table 178 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2019-2024
Edible Oils in Austria
HEADLINES
PROSPECTS
Ongoing health trend supports demand for edible oils
Rapeseed oil continues to gain ground on popular olive oil due to regional production
Consumers appreciate cold pressed variants that add flavour to dishes supporting other edible oils
COMPETITIVE LANDSCAPE
Strong presence of national producers in edible oils
Long-standing player VOG continues to gain share with locally produced rapeseed oil Rapso
Private label’s continual efforts to invest in quality competitive products is rewarded
CATEGORY DATA
Table 179 Sales of Edible Oils by Category: Volume 2014-2019
Table 180 Sales of Edible Oils by Category: Value 2014-2019
Table 181 Sales of Edible Oils by Category: % Volume Growth 2014-2019
Table 182 Sales of Edible Oils by Category: % Value Growth 2014-2019
Table 183 NBO Company Shares of Edible Oils: % Value 2015-2019
Table 184 LBN Brand Shares of Edible Oils: % Value 2016-2019
Table 185 Distribution of Edible Oils by Format: % Value 2014-2019
Table 186 Forecast Sales of Edible Oils by Category: Volume 2019-2024
Table 187 Forecast Sales of Edible Oils by Category: Value 2019-2024
Table 188 Forecast Sales of Edible Oils by Category: % Volume Growth 2019-2024
Table 189 Forecast Sales of Edible Oils by Category: % Value Growth 2019-2024
Ready Meals in Austria
HEADLINES
PROSPECTS
Stronger demand for healthy convenient meal solutions supports ongoing growth for ready meals
Dinner mixes performs well due to popularity of meal kits
Vegetarian ready meals expands offer to appeal to wider audience
COMPETITIVE LANDSCAPE
Rewe strengthens leadership of ready meals supported by wide distribution network
Dr Oetker performs well due to its dominance of frozen pizzas
Intensifying competition amongst leading brands
CATEGORY DATA
Table 190 Sales of Ready Meals by Category: Volume 2014-2019
Table 191 Sales of Ready Meals by Category: Value 2014-2019
Table 192 Sales of Ready Meals by Category: % Volume Growth 2014-2019
Table 193 Sales of Ready Meals by Category: % Value Growth 2014-2019
Table 194 Sales of Chilled Ready Meals by Ethnicity: % Value 2014-2019
Table 195 Sales of Frozen Ready Meals by Ethnicity: % Value 2014-2019
Table 196 NBO Company Shares of Ready Meals: % Value 2015-2019
Table 197 LBN Brand Shares of Ready Meals: % Value 2016-2019
Table 198 Distribution of Ready Meals by Format: % Value 2014-2019
Table 199 Forecast Sales of Ready Meals by Category: Volume 2019-2024
Table 200 Forecast Sales of Ready Meals by Category: Value 2019-2024
Table 201 Forecast Sales of Ready Meals by Category: % Volume Growth 2019-2024
Table 202 Forecast Sales of Ready Meals by Category: % Value Growth 2019-2024
Sauces, Dressings and Condiments in Austria
HEADLINES
PROSPECTS
Consumers demand convenient and healthy products
Polarising performances for dips and the traditional pickled products
Ongoing demand for table sauces supported by barbecuing trend
COMPETITIVE LANDSCAPE
Unilever continues to benefit from strong brand awareness and following health trends
Domestic players have strong presence, appreciated for their use of locally-grown ingredients
Leading brand Felix benefits from wide portfolio and local origins
CATEGORY DATA
Table 203 Sales of Sauces, Dressings and Condiments by Category: Volume 2014-2019
Table 204 Sales of Sauces, Dressings and Condiments by Category: Value 2014-2019
Table 205 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2014-2019
Table 206 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2014-2019
Table 207 Sales of Cooking Sauces by Type: % Value 2014-2019
Table 208 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2015-2019
Table 209 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2016-2019
Table 210 Distribution of Sauces, Dressings and Condiments by Format: % Value 2014-2019
Table 211 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2019-2024
Table 212 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2019-2024
Table 213 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2019-2024
Table 214 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2019-2024
Soup in Austria
HEADLINES
PROSPECTS
Shelf stable soup producers look to premiumisation in attempt to improve image
Contrasting performances by niche soup types
New consumption occasions lead to soup on the go
COMPETITIVE LANDSCAPE
Dominant Unilever loses value share to private label despite consistent efforts to be innovative
Nestlé’s reliance on unpopular dehydrated soup leads to ongoing decline
Strong share gain for frozen soup players following Iglo’s exit but format does not offer strong potential moving forward
CATEGORY DATA
Table 215 Sales of Soup by Category: Volume 2014-2019
Table 216 Sales of Soup by Category: Value 2014-2019
Table 217 Sales of Soup by Category: % Volume Growth 2014-2019
Table 218 Sales of Soup by Category: % Value Growth 2014-2019
Table 219 Sales of Soup by Leading Flavours: Rankings 2014-2019
Table 220 NBO Company Shares of Soup: % Value 2015-2019
Table 221 LBN Brand Shares of Soup: % Value 2016-2019
Table 222 Distribution of Soup by Format: % Value 2014-2019
Table 223 Forecast Sales of Soup by Category: Volume 2019-2024
Table 224 Forecast Sales of Soup by Category: Value 2019-2024
Table 225 Forecast Sales of Soup by Category: % Volume Growth 2019-2024
Table 226 Forecast Sales of Soup by Category: % Value Growth 2019-2024
Sweet Spreads in Austria
HEADLINES
PROSPECTS
Improving performance for sweet spreads, with niche of nut and seed based spreads addressing health trend and alternative lifestyles
Home-made produce and farmers’ markets offer competition to retail sales
Producers begin to address concerns over high sugar content of sweet spreads
COMPETITIVE LANDSCAPE
Intense competition for leading players
Nutella is synonymous with chocolate spreads, supporting its dominance
Niche of nut and seed based spreads enables smaller players to attract consumers
CATEGORY DATA
Table 227 Sales of Sweet Spreads by Category: Volume 2014-2019
Table 228 Sales of Sweet Spreads by Category: Value 2014-2019
Table 229 Sales of Sweet Spreads by Category: % Volume Growth 2014-2019
Table 230 Sales of Sweet Spreads by Category: % Value Growth 2014-2019
Table 231 Sales of Jams and Preserves by Leading Flavours: Rankings 2014-2019
Table 232 NBO Company Shares of Sweet Spreads: % Value 2015-2019
Table 233 LBN Brand Shares of Sweet Spreads: % Value 2016-2019
Table 234 Distribution of Sweet Spreads by Format: % Value 2014-2019
Table 235 Forecast Sales of Sweet Spreads by Category: Volume 2019-2024
Table 236 Forecast Sales of Sweet Spreads by Category: Value 2019-2024
Table 237 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2019-2024
Table 238 Forecast Sales of Sweet Spreads by Category: % Value Growth 2019-2024
Baked Goods in Austria
HEADLINES
PROSPECTS
Maturity of leavened bread encourages producers to add value with more innovative formats and flavours
Consumers show increasing interest in health-positioned baked goods
Austrians’ appreciation of indulgence continues to benefit unpackaged pastries
COMPETITIVE LANDSCAPE
Artisanal bakeries continue to dominate due to fresh high quality perception
Leading branded players benefit from wide product portfolios
Smaller brands perform well within packaged flat bread
CATEGORY DATA
Table 239 Sales of Baked Goods by Category: Volume 2014-2019
Table 240 Sales of Baked Goods by Category: Value 2014-2019
Table 241 Sales of Baked Goods by Category: % Volume Growth 2014-2019
Table 242 Sales of Baked Goods by Category: % Value Growth 2014-2019
Table 243 Sales of Pastries by Type: % Value 2014-2019
Table 244 NBO Company Shares of Baked Goods: % Value 2015-2019
Table 245 LBN Brand Shares of Baked Goods: % Value 2016-2019
Table 246 Distribution of Baked Goods by Format: % Value 2014-2019
Table 247 Forecast Sales of Baked Goods by Category: Volume 2019-2024
Table 248 Forecast Sales of Baked Goods by Category: Value 2019-2024
Table 249 Forecast Sales of Baked Goods by Category: % Volume Growth 2019-2024
Table 250 Forecast Sales of Baked Goods by Category: % Value Growth 2019-2024
Breakfast Cereals in Austria
HEADLINES
PROSPECTS
Strong performance by muesli and granola drives growth of breakfast cereals
Producers of children’s breakfast cereals forced to address sugar concerns
Consumers look for natural, organic and local ingredients
COMPETITIVE LANDSCAPE
Multinationals lead breakfast cereals due to wide product portfolios
Muesli and granola players continue to address demand for healthier products
Private label offer strong competition to branded players, adapting to changing consumer demands
CATEGORY DATA
Table 251 Sales of Breakfast Cereals by Category: Volume 2014-2019
Table 252 Sales of Breakfast Cereals by Category: Value 2014-2019
Table 253 Sales of Breakfast Cereals by Category: % Volume Growth 2014-2019
Table 254 Sales of Breakfast Cereals by Category: % Value Growth 2014-2019
Table 255 NBO Company Shares of Breakfast Cereals: % Value 2015-2019
Table 256 LBN Brand Shares of Breakfast Cereals: % Value 2016-2019
Table 257 Distribution of Breakfast Cereals by Format: % Value 2014-2019
Table 258 Forecast Sales of Breakfast Cereals by Category: Volume 2019-2024
Table 259 Forecast Sales of Breakfast Cereals by Category: Value 2019-2024
Table 260 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2019-2024
Table 261 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2019-2024
Processed Fruit and Vegetables in Austria
HEADLINES
PROSPECTS
Ongoing stable demand as processed fruit and vegetables offer time-constrained consumers convenience
Frozen processed products continue to benefit from marketing campaigns
Frozen processed potatoes remains popular accompaniment to grilled meat dishes
COMPETITIVE LANDSCAPE
Iglo continues to gain ground, benefiting from positive perception amongst consumers
Despite some loss of share, private label continues to offer wide product portfolios
McCain continues to launch new products but struggles against strength of Iglo in frozen processed potatoes
CATEGORY DATA
Table 262 Sales of Processed Fruit and Vegetables by Category: Volume 2014-2019
Table 263 Sales of Processed Fruit and Vegetables by Category: Value 2014-2019
Table 264 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2014-2019
Table 265 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2014-2019
Table 266 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2014-2019
Table 267 NBO Company Shares of Processed Fruit and Vegetables: % Value 2015-2019
Table 268 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2016-2019
Table 269 Distribution of Processed Fruit and Vegetables by Format: % Value 2014-2019
Table 270 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2019-2024
Table 271 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2019-2024
Table 272 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2019-2024
Table 273 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2019-2024
Processed Meat and Seafood in Austria
HEADLINES
PROSPECTS
Chilled processed meat and seafood supported by trend for barbecuing
Consumers pay closer attention to origins and sustainability
Strong growth for meat substitutes supported by health trends and flexible lifestyles
COMPETITIVE LANDSCAPE
Strong private label presence led by Hofer with wide product offer to suit all budgets
Strong performances for players offering seafood
Strong potential of meat substitutes attracts attention from smaller brands
CATEGORY DATA
Table 274 Sales of Processed Meat and Seafood by Category: Volume 2014-2019
Table 275 Sales of Processed Meat and Seafood by Category: Value 2014-2019
Table 276 Sales of Processed Meat and Seafood by Category: % Volume Growth 2014-2019
Table 277 Sales of Processed Meat and Seafood by Category: % Value Growth 2014-2019
Table 278 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 279 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 280 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 281 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2014-2019
Table 282 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2014-2019
Table 283 NBO Company Shares of Processed Meat and Seafood: % Value 2015-2019
Table 284 LBN Brand Shares of Processed Meat and Seafood: % Value 2016-2019
Table 285 Distribution of Processed Meat and Seafood by Format: % Value 2014-2019
Table 286 Forecast Sales of Processed Meat and Seafood by Category: Volume 2019-2024
Table 287 Forecast Sales of Processed Meat and Seafood by Category: Value 2019-2024
Table 288 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2019-2024
Table 289 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2019-2024
Rice, Pasta and Noodles in Austria
HEADLINES
PROSPECTS
Rice, pasta and noodles offer convenience as side dish or main meal
Rice can benefit from expansive use in Asian cuisine which is gaining in popularity in Austria
Gluten-free and search for alternative pasta ingredients can add value over forecast period
COMPETITIVE LANDSCAPE
Strong presence of private label, offering wide product portfolios and ability to adapt to changing demands
Uncle Ben’s remains most popular rice but private label and specialist producers can offer competition
Leading pasta brand Recheis addresses health trend with vegan products
CATEGORY DATA
Table 290 Sales of Rice, Pasta and Noodles by Category: Volume 2014-2019
Table 291 Sales of Rice, Pasta and Noodles by Category: Value 2014-2019
Table 292 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2014-2019
Table 293 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2014-2019
Table 294 Sales of Instant Noodles by Leading Flavours: Rankings 2014-2019
Table 295 NBO Company Shares of Rice, Pasta and Noodles: % Value 2015-2019
Table 296 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2016-2019
Table 297 NBO Company Shares of Rice: % Value 2015-2019
Table 298 LBN Brand Shares of Rice: % Value 2016-2019
Table 299 NBO Company Shares of Pasta: % Value 2015-2019
Table 300 LBN Brand Shares of Pasta: % Value 2016-2019
Table 301 NBO Company Shares of Noodles: % Value 2015-2019
Table 302 LBN Brand Shares of Noodles: % Value 2016-2019
Table 303 Distribution of Rice, Pasta and Noodles by Format: % Value 2014-2019
Table 304 Distribution of Rice by Format: % Value 2014-2019
Table 305 Distribution of Pasta by Format: % Value 2014-2019
Table 306 Distribution of Noodles by Format: % Value 2014-2019
Table 307 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2019-2024
Table 308 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2019-2024
Table 309 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2019-2024
Table 310 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2019-2024