Packaged Food in Azerbaijan

December 2020
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Overview:

Understand the latest market trends and future growth opportunities for the Packaged Food industry in Azerbaijan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Packaged Food industry in Azerbaijan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Packaged Food in Azerbaijan report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Packaged Food in Azerbaijan?
  • Which are the leading brands in Packaged Food in Azerbaijan?
  • How are products distributed in Packaged Food in Azerbaijan?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Packaged Food?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Azerbaijan?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Packaged Food in Azerbaijan

EXECUTIVE SUMMARY

COVID-19 impact on packaged food
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for packaged food?

FOODSERVICE

Sales to Foodservice
COVID-19 severely affects sales of packaged food to foodservice outlets Foodservice outlets able to adapt to changing economic times are anticipated to continue to fare well Companies with diverse portfolios are likely to fare better
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2015-2020 Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025 Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 5 Sales of Packaged Food by Category: Value 2015-2020 Table 6 Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 7 Sales of Packaged Food by Category: % Value Growth 2015-2020 Table 8 GBO Company Shares of Packaged Food: % Value 2016-2020 Table 9 NBO Company Shares of Packaged Food: % Value 2016-2020 Table 10 LBN Brand Shares of Packaged Food: % Value 2017-2020 Table 11 Distribution of Packaged Food by Format: % Value 2015-2020 Table 12 Distribution of Packaged Food by Format and Category: % Value 2020 Table 13 Forecast Sales of Packaged Food by Category: Volume 2020-2025 Table 14 Forecast Sales of Packaged Food by Category: Value 2020-2025 Table 15 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025 Table 16 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Chocolate Confectionery in Azerbaijan

KEY DATA FINDINGS

2020 IMPACT

Chocolate confectionery suffers in 2020 as consumers prioritise more essential food
Chocolate confectionery continues to be controlled by international players with Kross Ltd the leading players
Modern grocery retailers continue to gain value shares despite the COVID-19 crisis due to frequent promotions

RECOVERY AND OPPORTUNITIES

Chocolate confectionery will make an immediate recovery as consumers return to daily routines
Seasonal chocolate will gain popularity over the forecast period as Azerbaijanis become increasingly influenced by Western culture
Russian exports will continue to dominate sales in Azerbaijan over the forecast period

CATEGORY DATA

Table 17 Sales of Chocolate Confectionery by Category: Volume 2015-2020 Table 18 Sales of Chocolate Confectionery by Category: Value 2015-2020 Table 19 Sales of Chocolate Confectionery by Category: % Volume Growth 2015-2020 Table 20 Sales of Chocolate Confectionery by Category: % Value Growth 2015-2020 Table 21 Sales of Chocolate Tablets by Type: % Value 2015-2020 Table 22 NBO Company Shares of Chocolate Confectionery: % Value 2016-2020 Table 23 LBN Brand Shares of Chocolate Confectionery: % Value 2017-2020 Table 24 Distribution of Chocolate Confectionery by Format: % Value 2015-2020 Table 25 Forecast Sales of Chocolate Confectionery by Category: Volume 2020-2025 Table 26 Forecast Sales of Chocolate Confectionery by Category: Value 2020-2025 Table 27 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2020-2025 Table 28 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2020-2025

Gum in Azerbaijan

KEY DATA FINDINGS

2020 IMPACT

Gum will be severely impacted in 2020 due to travel restrictions
Mars Inc dominates heavily international gum for the second year in a row
Modern grocery retailers continue to gain value shares during lockdown due to consumers’ attraction to promotions

RECOVERY AND OPPORTUNITIES

Gum will perform well post lockdown due to heavy promotions and discounts
Modern retailing becomes increasingly appealing to consumers who are left in financial peril post lockdown
Chewing gum will continue outperforming bubble gum due to its healthier disposition

CATEGORY DATA

Table 29 Sales of Gum by Category: Volume 2015-2020 Table 30 Sales of Gum by Category: Value 2015-2020 Table 31 Sales of Gum by Category: % Volume Growth 2015-2020 Table 32 Sales of Gum by Category: % Value Growth 2015-2020 Table 33 NBO Company Shares of Gum: % Value 2016-2020 Table 34 LBN Brand Shares of Gum: % Value 2017-2020 Table 35 Distribution of Gum by Format: % Value 2015-2020 Table 36 Forecast Sales of Gum by Category: Volume 2020-2025 Table 37 Forecast Sales of Gum by Category: Value 2020-2025 Table 38 Forecast Sales of Gum by Category: % Volume Growth 2020-2025 Table 39 Forecast Sales of Gum by Category: % Value Growth 2020-2025

Sugar Confectionery in Azerbaijan

KEY DATA FINDINGS

2020 IMPACT

Sugar confectionery will be negatively impacted in 2020 by the pandemic as Azerbaijanis prioritise essential food
International players continue dominating sugar confectionery in 2020 whilst local manufacturing remains negligible
Developing economy stagnates in 2020 due to the COVID-19 outbreak

RECOVERY AND OPPORTUNITIES

Sugar confectionery will make an instant recovery as consumers return to pre pandemic shopping habits
Health and wellness trend will encourage consumers to opt for sugar free products
Medicated confectionery will benefit from increased accessibility via modern grocery retailers over the forecast period
Summary 2 Other Sugar Confectionery by Product Type: 2020

CATEGORY DATA

Table 40 Sales of Sugar Confectionery by Category: Volume 2015-2020 Table 41 Sales of Sugar Confectionery by Category: Value 2015-2020 Table 42 Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020 Table 43 Sales of Sugar Confectionery by Category: % Value Growth 2015-2020 Table 44 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2015-2020 Table 45 NBO Company Shares of Sugar Confectionery: % Value 2016-2020 Table 46 LBN Brand Shares of Sugar Confectionery: % Value 2017-2020 Table 47 Distribution of Sugar Confectionery by Format: % Value 2015-2020 Table 48 Forecast Sales of Sugar Confectionery by Category: Volume 2020-2025 Table 49 Forecast Sales of Sugar Confectionery by Category: Value 2020-2025 Table 50 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025 Table 51 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2020-2025

Sweet Biscuits, Snack Bars and Fruit Snacks in Azerbaijan

KEY DATA FINDINGS

2020 IMPACT

Sweet biscuits, snack bars and fruit snacks will benefit overall in 2020 from consumers increased snacking habits
Veyseloglu Shirketler Grupu remains leading player of highly fragmented sweet biscuit, snack bars and fruit snacks
Modern grocery retailers’ attributes appeal to consumers financially impacted by the pandemic

RECOVERY AND OPPORTUNITIES

Cash-strapped consumers will favour wafers and plain biscuits at the beginning of the forecast period
The health and wellness trend will continue benefiting fruit snacks and snack bars
Modern grocery retailers will continue gaining value shares post pandemic

CATEGORY DATA

Table 52 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2015-2020 Table 53 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2015-2020 Table 54 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2015-2020 Table 55 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2015-2020 Table 56 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2016-2020 Table 57 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2017-2020 Table 58 NBO Company Shares of Sweet Biscuits: % Value 2016-2020 Table 59 LBN Brand Shares of Sweet Biscuits: % Value 2017-2020 Table 60 NBO Company Shares of Snack Bars: % Value 2016-2020 Table 61 LBN Brand Shares of Snack Bars: % Value 2017-2020 Table 62 NBO Company Shares of Fruit Snacks: % Value 2016-2020 Table 63 LBN Brand Shares of Fruit Snacks: % Value 2017-2020 Table 64 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2015-2020 Table 65 Distribution of Sweet Biscuits by Format: % Value 2015-2020 Table 66 Distribution of Snack Bars by Format: % Value 2015-2020 Table 67 Distribution of Fruit Snacks by Format: % Value 2015-2020 Table 68 Forecast Sales of Biscuits and Snack Bars by Category: Volume 2020-2025 Table 69 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025 Table 70 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025 Table 71 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025

Ice Cream and Frozen Desserts in Azerbaijan

KEY DATA FINDINGS

2020 IMPACT

Ice cream and frozen desserts will be drastically impacted in 2020 as consumers avoid purchasing due to health anxieties
Azfp maintains its lead value share in 2020 due to its appealing economy brand Milla
Multi-pack dairy ice cream benefits from increasing availability from modern grocery retailers

RECOVERY AND OPPORTUNITIES

Ice cream and frozen desserts will recover slowly over the forecast period
Players will try to reduce seasonality of demand over the forecast period
Modern grocery retailers will continue expanding over the forecast period due to their competitive prices

CATEGORY DATA

Table 72 Sales of Ice Cream and Frozen Desserts by Category: Volume 2015-2020 Table 73 Sales of Ice Cream and Frozen Desserts by Category: Value 2015-2020 Table 74 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2015-2020 Table 75 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2015-2020 Table 76 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2016-2020 Table 77 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2017-2020 Table 78 NBO Company Shares of Ice Cream: % Value 2016-2020 Table 79 LBN Brand Shares of Ice Cream: % Value 2017-2020 Table 80 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2015-2020 Table 81 Distribution of Ice Cream by Format: % Value 2015-2020 Table 82 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2020-2025 Table 83 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2020-2025 Table 84 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2020-2025 Table 85 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2020-2025

Savoury Snacks in Azerbaijan

KEY DATA FINDINGS

2020 IMPACT

Potato chips remains the preferred snack of choice in 2020 despite the COVID-19 crisis
Frito Lay Mfg leads savour snacks whilst PepsiCo leads the dynamic potato chips in 2020
Modern grocery retailers appeal to consumers during the crisis due to their lower unit prices

RECOVERY AND OPPORTUNITIES

Savoury snacks will recover slowly as economic climate impacts consumer shopping habits
Savoury snacks will benefit from the growing on-the-go trend
Nuts, seeds and trail mixes will benefit from the health and wellness trend post pandemic
Summary 3 Other Savoury Snacks by Product Type: 2020

CATEGORY DATA

Table 86 Sales of Savoury Snacks by Category: Volume 2015-2020 Table 87 Sales of Savoury Snacks by Category: Value 2015-2020 Table 88 Sales of Savoury Snacks by Category: % Volume Growth 2015-2020 Table 89 Sales of Savoury Snacks by Category: % Value Growth 2015-2020 Table 90 NBO Company Shares of Savoury Snacks: % Value 2016-2020 Table 91 LBN Brand Shares of Savoury Snacks: % Value 2017-2020 Table 92 Distribution of Savoury Snacks by Format: % Value 2015-2020 Table 93 Forecast Sales of Savoury Snacks by Category: Volume 2020-2025 Table 94 Forecast Sales of Savoury Snacks by Category: Value 2020-2025 Table 95 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2020-2025 Table 96 Forecast Sales of Savoury Snacks by Category: % Value Growth 2020-2025

Baby Food in Azerbaijan

KEY DATA FINDINGS

2020 IMPACT

E-commerce gathers pace in response to lockdown
Veyseloglu Shirketler Grupu maintains it led due to different price levels
Government continues to encourage breastfeeding with multiple sanctions

RECOVERY AND OPPORTUNITIES

Milk formula will be impacted by the economy post lockdown
Declining birth rates will prove positive for baby food
On-the-go baby food will grow in demand as more women enter the workforce

CATEGORY DATA

Table 97 Sales of Baby Food by Category: Volume 2015-2020 Table 98 Sales of Baby Food by Category: Value 2015-2020 Table 99 Sales of Baby Food by Category: % Volume Growth 2015-2020 Table 100 Sales of Baby Food by Category: % Value Growth 2015-2020 Table 101 NBO Company Shares of Baby Food: % Value 2016-2020 Table 102 LBN Brand Shares of Baby Food: % Value 2017-2020 Table 103 Distribution of Baby Food by Format: % Value 2015-2020 Table 104 Forecast Sales of Baby Food by Category: Volume 2020-2025 Table 105 Forecast Sales of Baby Food by Category: Value 2020-2025 Table 106 Forecast Sales of Baby Food by Category: % Volume Growth 2020-2025 Table 107 Forecast Sales of Baby Food by Category: % Value Growth 2020-2025

Butter and Spreads in Azerbaijan

KEY DATA FINDINGS

2020 IMPACT

Cash-strapped consumers favour margarine and spreads during lockdown
Importations threaten local players
Unit prices drop significantly in 2020

RECOVERY AND OPPORTUNITIES

Margarine and spreads will benefit from the post lockdown recession whilst butter will suffer
A shift away from unpackaged butter is to be expected
Shifts in retailing post lockdown as modern grocery retailers flourish

CATEGORY DATA

Table 108 Sales of Butter and Spreads by Category: Volume 2015-2020 Table 109 Sales of Butter and Spreads by Category: Value 2015-2020 Table 110 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020 Table 111 Sales of Butter and Spreads by Category: % Value Growth 2015-2020 Table 112 NBO Company Shares of Butter and Spreads: % Value 2016-2020 Table 113 LBN Brand Shares of Butter and Spreads: % Value 2017-2020 Table 114 Distribution of Butter and Spreads by Format: % Value 2015-2020 Table 115 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025 Table 116 Forecast Sales of Butter and Spreads by Category: Value 2020-2025 Table 117 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025 Table 118 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025

Cheese in Azerbaijan

KEY DATA FINDINGS

2020 IMPACT

Unpackaged hard cheese suffers over concerns of catching the virus
Milk-Pro Ltd continue to lead but faces threat from growing competition
Soft cheese remains consumer favourite despite the pandemic

RECOVERY AND OPPORTUNITIES

Processed cheese will be unhindered by the pandemic
Unpackaged hard cheese will recover slowly post lockdown
Retail distribution will shift in response to modernisation

CATEGORY DATA

Table 119 Sales of Cheese by Category: Volume 2015-2020 Table 120 Sales of Cheese by Category: Value 2015-2020 Table 121 Sales of Cheese by Category: % Volume Growth 2015-2020 Table 122 Sales of Cheese by Category: % Value Growth 2015-2020 Table 123 Sales of Spreadable Processed Cheese by Type: % Value 2015-2020 Table 124 NBO Company Shares of Cheese: % Value 2016-2020 Table 125 LBN Brand Shares of Cheese: % Value 2017-2020 Table 126 Distribution of Cheese by Format: % Value 2015-2020 Table 127 Forecast Sales of Cheese by Category: Volume 2020-2025 Table 128 Forecast Sales of Cheese by Category: Value 2020-2025 Table 129 Forecast Sales of Cheese by Category: % Volume Growth 2020-2025 Table 130 Forecast Sales of Cheese by Category: % Value Growth 2020-2025

Drinking Milk Products in Azerbaijan

KEY DATA FINDINGS

2020 IMPACT

Fresh milk suffers from the pandemic whilst full fat shelf stable milk benefits
Second player benefits from products with added health benefits amidst the pandemic
Establishment of trade association promises to improve local dairy industry

RECOVERY AND OPPORTUNITIES

Fresh milk will start to recover slowly from as soon as 2021
Flavoured milk will thrive despite post lockdown implications
Milk alternatives are expected to grow in demand over the forecast period

CATEGORY DATA

Table 131 Sales of Drinking Milk Products by Category: Volume 2015-2020 Table 132 Sales of Drinking Milk Products by Category: Value 2015-2020 Table 133 Sales of Drinking Milk Products by Category: % Volume Growth 2015-2020 Table 134 Sales of Drinking Milk Products by Category: % Value Growth 2015-2020 Table 135 NBO Company Shares of Drinking Milk Products: % Value 2016-2020 Table 136 LBN Brand Shares of Drinking Milk Products: % Value 2017-2020 Table 137 Distribution of Drinking Milk Products by Format: % Value 2015-2020 Table 138 Forecast Sales of Drinking Milk Products Products by Category: Volume 2020-2025 Table 139 Forecast Sales of Drinking Milk Products Products by Category: Value 2020-2025 Table 140 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2020-2025 Table 141 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2020-2025

Yoghurt and Sour Milk Products in Azerbaijan

KEY DATA FINDINGS

2020 IMPACT

Consumers avoid unpackaged sour milk amidst the pandemic
Azfp Co Ltd MMC remains the leading player with popular brand Milla
Consumers favour supermarkets during lockdown

RECOVERY AND OPPORTUNITIES

Sweet varieties will continue to perform well despite the pandemic
Health benefits of drinking yoghurt will propel its success
Kid’s yoghurts will grow in demand due to the on-the-go appeal

CATEGORY DATA

Table 142 Sales of Yoghurt and Sour Milk Products by Category: Volume 2015-2020 Table 143 Sales of Yoghurt and Sour Milk Products by Category: Value 2015-2020 Table 144 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2015-2020 Table 145 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2015-2020 Table 146 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2016-2020 Table 147 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2017-2020 Table 148 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2015-2020 Table 149 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025 Table 150 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025 Table 151 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025 Table 152 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025

Other Dairy in Azerbaijan

KEY DATA FINDINGS

2020 IMPACT

Azerbaijanis prioritise essential food over other dairy
Room for local and international players to succeed in 2020
Modern grocery retailers increases value share in 2020

RECOVERY AND OPPORTUNITIES

Other dairy recovers slowly due to economic hardship
Innovations and new variations expected over the forecast period
Chilled snacks will continue to benefit from increasingly busy lifestyles

CATEGORY DATA

Table 153 Sales of Other Dairy by Category: Volume 2015-2020 Table 154 Sales of Other Dairy by Category: Value 2015-2020 Table 155 Sales of Other Dairy by Category: % Volume Growth 2015-2020 Table 156 Sales of Other Dairy by Category: % Value Growth 2015-2020 Table 157 NBO Company Shares of Other Dairy: % Value 2016-2020 Table 158 LBN Brand Shares of Other Dairy: % Value 2017-2020 Table 159 Distribution of Other Dairy by Format: % Value 2015-2020 Table 160 Forecast Sales of Other Dairy by Category: Volume 2020-2025 Table 161 Forecast Sales of Other Dairy by Category: Value 2020-2025 Table 162 Forecast Sales of Other Dairy by Category: % Volume Growth 2020-2025 Table 163 Forecast Sales of Other Dairy by Category: % Value Growth 2020-2025

Edible Oils in Azerbaijan

KEY DATA FINDINGS

2020 IMPACT

Home seclusion boosts edible oil consumption
Economic slowdown temporarily affects growth in olive oil due to cost concerns
Baku Yag & Gida Senaye ASC maintains lead thanks to strong relationships with modern grocery retailers

RECOVERY AND OPPORTUNITIES

Domestic players are expected to dominate in the forecast period as international brands feel the squeeze on imports
Due to their lower average unit price, demand for oil mixes is anticipated to grow
The strengthening of modern retailing is expected to help drive growth of edible oils

CATEGORY DATA

Table 164 Sales of Edible Oils by Category: Volume 2015-2020 Table 165 Sales of Edible Oils by Category: Value 2015-2020 Table 166 Sales of Edible Oils by Category: % Volume Growth 2015-2020 Table 167 Sales of Edible Oils by Category: % Value Growth 2015-2020 Table 168 NBO Company Shares of Edible Oils: % Value 2016-2020 Table 169 LBN Brand Shares of Edible Oils: % Value 2017-2020 Table 170 Distribution of Edible Oils by Format: % Value 2015-2020 Table 171 Forecast Sales of Edible Oils by Category: Volume 2020-2025 Table 172 Forecast Sales of Edible Oils by Category: Value 2020-2025 Table 173 Forecast Sales of Edible Oils by Category: % Volume Growth 2020-2025 Table 174 Forecast Sales of Edible Oils by Category: % Value Growth 2020-2025

Ready Meals in Azerbaijan

KEY DATA FINDINGS

2020 IMPACT

Lockdown benefits shelf stable ready meals and frozen pizza sales
Development of modern grocery retailers supports ready meals sales
Avrora continues to lead ready meals in 2020 thanks to strong brands and distribution

RECOVERY AND OPPORTUNITIES

Increasing prominence of supermarkets will benefit ready meals sales
For future product introductions to be successful, health benefits will be key
International brands are anticipated to continue to lead due to consumer confidence in globally recognised brands

CATEGORY DATA

Table 175 Sales of Ready Meals by Category: Volume 2015-2020 Table 176 Sales of Ready Meals by Category: Value 2015-2020 Table 177 Sales of Ready Meals by Category: % Volume Growth 2015-2020 Table 178 Sales of Ready Meals by Category: % Value Growth 2015-2020 Table 179 NBO Company Shares of Ready Meals: % Value 2016-2020 Table 180 LBN Brand Shares of Ready Meals: % Value 2017-2020 Table 181 Distribution of Ready Meals by Format: % Value 2015-2020 Table 182 Forecast Sales of Ready Meals by Category: Volume 2020-2025 Table 183 Forecast Sales of Ready Meals by Category: Value 2020-2025 Table 184 Forecast Sales of Ready Meals by Category: % Volume Growth 2020-2025 Table 185 Forecast Sales of Ready Meals by Category: % Value Growth 2020-2025

Sauces, Dressings and Condiments in Azerbaijan

KEY DATA FINDINGS

2020 IMPACT

Lockdown boosts sales of sauces, dressings and condiments through retail
Development of modern grocery retailers alters demand for and offer of sauces, dressings and condiments
Veyseloglu Shirketler Grupu remains leader thanks to offer of well-known international brands

RECOVERY AND OPPORTUNITIES

Herbs and spices benefits from growing appeal of traditional cuisine but ketchup remains strong thanks to low prices
Local players to complement traditional offerings with more novel products
New product launches are anticipated to tap into the health trend

CATEGORY DATA

Table 186 Sales of Sauces, Dressings and Condiments by Category: Volume 2015-2020 Table 187 Sales of Sauces, Dressings and Condiments by Category: Value 2015-2020 Table 188 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2015-2020 Table 189 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2015-2020 Table 190 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2016-2020 Table 191 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2017-2020 Table 192 Distribution of Sauces, Dressings and Condiments by Format: % Value 2015-2020 Table 193 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2020-2025 Table 194 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2020-2025 Table 195 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2020-2025 Table 196 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2020-2025

Sweet Spreads in Azerbaijan

KEY DATA FINDINGS

2020 IMPACT

Economic uncertainty leads consumers to opt for economy sized jams and preserves and locally produced chocolate spreads
Urbanisation and rapid retail network development are among the factors that contribute to the growth of packaged sweet spreads
Qafqaz benefits from owner’s influence and strong brands

RECOVERY AND OPPORTUNITIES

Incipient niche areas are expected to grow, while mature products are to benefit from a transition to packaged formats over the forecast period
Domestic players will remain strong thanks to good understanding of local consumers’ needs
Independent small grocers lose share to supermarkets but remain strong thanks to convenient locations

CATEGORY DATA

Table 197 Sales of Sweet Spreads by Category: Volume 2015-2020 Table 198 Sales of Sweet Spreads by Category: Value 2015-2020 Table 199 Sales of Sweet Spreads by Category: % Volume Growth 2015-2020 Table 200 Sales of Sweet Spreads by Category: % Value Growth 2015-2020 Table 201 NBO Company Shares of Sweet Spreads: % Value 2016-2020 Table 202 LBN Brand Shares of Sweet Spreads: % Value 2017-2020 Table 203 Distribution of Sweet Spreads by Format: % Value 2015-2020 Table 204 Forecast Sales of Sweet Spreads by Category: Volume 2020-2025 Table 205 Forecast Sales of Sweet Spreads by Category: Value 2020-2025 Table 206 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2020-2025 Table 207 Forecast Sales of Sweet Spreads by Category: % Value Growth 2020-2025

Soup in Azerbaijan

KEY DATA FINDINGS

2020 IMPACT

Lockdown boosts sales of packaged soup as consumers stockpile
Instant soup remains largest in value sales, while dehydrated soup posts higher retail volume sales due to lockdown
Avrora continues to lead soup thanks to well-promoted Rollton brand in 2020

RECOVERY AND OPPORTUNITIES

Packaged soup is expected to perform strongly due to busy lifestyles
Lack of profitability is a fly in the soup for domestic players
For new product introductions to be successful, manufacturers need to tap into the health trend

CATEGORY DATA

Table 208 Sales of Soup by Category: Volume 2015-2020 Table 209 Sales of Soup by Category: Value 2015-2020 Table 210 Sales of Soup by Category: % Volume Growth 2015-2020 Table 211 Sales of Soup by Category: % Value Growth 2015-2020 Table 212 NBO Company Shares of Soup: % Value 2016-2020 Table 213 LBN Brand Shares of Soup: % Value 2017-2020 Table 214 Distribution of Soup by Format: % Value 2015-2020 Table 215 Forecast Sales of Soup by Category: Volume 2020-2025 Table 216 Forecast Sales of Soup by Category: Value 2020-2025 Table 217 Forecast Sales of Soup by Category: % Volume Growth 2020-2025 Table 218 Forecast Sales of Soup by Category: % Value Growth 2020-2025

Baked Goods in Azerbaijan

KEY DATA FINDINGS

2020 IMPACT

At-home baking substitutes packaged baked goods during lockdown
A modern sales landscape takes shape
Domestic brands continue to dominate baked goods due to consumer concerns about the freshness of imported products

RECOVERY AND OPPORTUNITIES

Baked goods sales are expected to grow due to demographic factors
Convenience trend will be the main driver behind packaged baked goods sales
Starting from a low base, dessert mixes is expected to account for the highest volume growth

CATEGORY DATA

Table 219 Sales of Baked Goods by Category: Volume 2015-2020 Table 220 Sales of Baked Goods by Category: Value 2015-2020 Table 221 Sales of Baked Goods by Category: % Volume Growth 2015-2020 Table 222 Sales of Baked Goods by Category: % Value Growth 2015-2020 Table 223 NBO Company Shares of Baked Goods: % Value 2016-2020 Table 224 LBN Brand Shares of Baked Goods: % Value 2017-2020 Table 225 Distribution of Baked Goods by Format: % Value 2015-2020 Table 226 Forecast Sales of Baked Goods by Category: Volume 2020-2025 Table 227 Forecast Sales of Baked Goods by Category: Value 2020-2025 Table 228 Forecast Sales of Baked Goods by Category: % Volume Growth 2020-2025 Table 229 Forecast Sales of Baked Goods by Category: % Value Growth 2020-2025

Breakfast Cereals in Azerbaijan

KEY DATA FINDINGS

2020 IMPACT

Consumers opt for a traditional breakfast with bread during quarantine
Azerbaijanis are migrating to modern outlets
Nestlé tops sales with a variety of cereals

RECOVERY AND OPPORTUNITIES

Breakfast cereals has room to grow in Azerbaijan
Local breakfast cereals yet to emerge
Consumers that are more health aware will demand healthier products

CATEGORY DATA

Table 230 Sales of Breakfast Cereals by Category: Volume 2015-2020 Table 231 Sales of Breakfast Cereals by Category: Value 2015-2020 Table 232 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020 Table 233 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020 Table 234 NBO Company Shares of Breakfast Cereals: % Value 2016-2020 Table 235 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020 Table 236 Distribution of Breakfast Cereals by Format: % Value 2015-2020 Table 237 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025 Table 238 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025 Table 239 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025 Table 240 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2020-2025

Processed Meat and Seafood in Azerbaijan

KEY DATA FINDINGS

2020 IMPACT

Lockdown boosts sales of processed meat and seafood as consumers stockpile shelf stable variants
Products positioned as halal are gaining momentum
Well-established brand Kral remains leader during 2020

RECOVERY AND OPPORTUNITIES

Smaller packs offer consumers numerous advantages
Modern outlets close the gap on traditional points of sale
Busier lifestyles will drive demand for processed meat and seafood

CATEGORY DATA

Table 241 Sales of Processed Meat and Seafood by Category: Volume 2015-2020 Table 242 Sales of Processed Meat and Seafood by Category: Value 2015-2020 Table 243 Sales of Processed Meat and Seafood by Category: % Volume Growth 2015-2020 Table 244 Sales of Processed Meat and Seafood by Category: % Value Growth 2015-2020 Table 245 NBO Company Shares of Processed Meat and Seafood: % Value 2016-2020 Table 246 LBN Brand Shares of Processed Meat and Seafood: % Value 2017-2020 Table 247 Distribution of Processed Meat and Seafood by Format: % Value 2015-2020 Table 248 Forecast Sales of Processed Meat and Seafood by Category: Volume 2020-2025 Table 249 Forecast Sales of Processed Meat and Seafood by Category: Value 2020-2025 Table 250 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2020-2025 Table 251 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2020-2025

Processed Fruit and Vegetables in Azerbaijan

KEY DATA FINDINGS

2020 IMPACT

Lockdown boosts sales of shelf stable vegetables and frozen processed potatoes through retail as foodservice outlets are forced to close
More shoppers are getting their five a day from modern grocery retailers
Qafqaz-Konserv Zavodu MMC is expected to remain leader in 2020 thanks to extensive promotion, wide distribution and a rich product assortment

RECOVERY AND OPPORTUNITIES

Growing urbanisation is anticipated to stimulate shelf stable fruit and vegetables sales
Frozen processed vegetables is likely to see a reversal of fortune thanks to the modernisation of retail
Local players have the know-how for the domestic market

CATEGORY DATA

Table 252 Sales of Processed Fruit and Vegetables by Category: Volume 2015-2020 Table 253 Sales of Processed Fruit and Vegetables by Category: Value 2015-2020 Table 254 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2015-2020 Table 255 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2015-2020 Table 256 NBO Company Shares of Processed Fruit and Vegetables: % Value 2016-2020 Table 257 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2017-2020 Table 258 Distribution of Processed Fruit and Vegetables by Format: % Value 2015-2020 Table 259 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025 Table 260 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2020-2025 Table 261 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025 Table 262 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025

Rice, Pasta and Noodles in Azerbaijan

KEY DATA FINDINGS

2020 IMPACT

Consumers stockpile rice, pasta and noodles in the early stages of the lockdown
Rice is integral to national dishes and resistant to economic downturns
Miad fluffs up its lead in rice, pasta and noodles

RECOVERY AND OPPORTUNITIES

Rice will remain the major driver of value and volume sales in rice, pasta and noodles
The chain effect will draw more consumers to modern grocery retailers
Imported names are expected to proliferate in rice due to quality requirement

CATEGORY DATA

Table 263 Sales of Rice, Pasta and Noodles by Category: Volume 2015-2020 Table 264 Sales of Rice, Pasta and Noodles by Category: Value 2015-2020 Table 265 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2015-2020 Table 266 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2015-2020 Table 267 NBO Company Shares of Rice, Pasta and Noodles: % Value 2016-2020 Table 268 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2017-2020 Table 269 NBO Company Shares of Rice: % Value 2016-2020 Table 270 LBN Brand Shares of Rice: % Value 2017-2020 Table 271 NBO Company Shares of Pasta: % Value 2016-2020 Table 272 LBN Brand Shares of Pasta: % Value 2017-2020 Table 273 NBO Company Shares of Noodles: % Value 2016-2020 Table 274 LBN Brand Shares of Noodles: % Value 2017-2020 Table 275 Distribution of Rice, Pasta and Noodles by Format: % Value 2015-2020 Table 276 Distribution of Rice by Format: % Value 2015-2020 Table 277 Distribution of Pasta by Format: % Value 2015-2020 Table 278 Distribution of Noodles by Format: % Value 2015-2020 Table 279 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025 Table 280 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2020-2025 Table 281 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025 Table 282 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
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This report originates from Passport, our Packaged Food research and analysis database.

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