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Country Report

Packaged food in

Packaged Food in Bolivia

172 pages, Dec 2018

US$7,150

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Executive Summary

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The economic slowdown leads to rational consumer expenditure

The Bolivian economy entered a period of economic slowdown in 2015 which remained the case into 2018. Despite this, packaged food achieved a positive performance over 2018 as a whole.

Bolivian lifestyles are changing, with consumers seeking easy preparation, convenience and quality products

Urbanisation has been a feature in Bolivia over the last decade, with increased population movement to the large cities. Busier, urban lifestyles have meant consumers have less time for preparing meals, leading them to seek convenient, healthy options of packaged food.

Domestic production remains strong in standard categories

Domestic companies led sales of packaged food in 2018, focusing largely on products such as rice, baked goods and dairy, the staples of the Bolivian diet. Artisanal products represent an important share, confirming that standard products are well positioned in the Bolivian market.

Distribution set to formalise

The distribution of packaged food over the 2015-2018 period witnessed a process of change from informality to business formalisation, particularly within other grocery retailers. Government policies introduced in 2015 oblige these outlets to provide formal receipts which can be checked by the tax authorities.

Packaged food to record low growth

The Bolivian economy is highly dependent on the extraction and export of natural resources, which are sensitive to international price variations. Public investment to innovate domestic production has been seriously weakened by low international gas prices, and this may well last into the forecast period.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Packaged food industry in Bolivia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Packaged food industry in Bolivia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from the category reports in Bolivia for free.

The Packaged food in Bolivia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Packaged food in Bolivia?
What are the major brands in Bolivia?
As economic prospects slowly improve, are consumers starting to eat out more and spending less time cooking at home?
How is private label performing in the wake of retail consolidation and the global economic hangover?
Do consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Packaged Food in Bolivia

EXECUTIVE SUMMARY

The economic slowdown leads to rational consumer expenditure

Bolivian lifestyles are changing, with consumers seeking easy preparation, convenience and quality products

Domestic production remains strong in standard categories

Distribution set to formalise

Packaged food to record low growth

FOODSERVICE

Sales to Foodservice

Changes in Bolivian lifestyles favour the development of foodservice
The leading companies supplying the retail channel are also the most prominent in supplying foodservice outlets
Domestic companies lead foodservice supply

CATEGORY DATA

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Chocolate Confectionery in Bolivia

HEADLINES

PROSPECTS

Local products lead sales of premium chocolate

Low-cost chocolate confectionery is highly fragmented

Chocolate confectionery reinvents itself by introducing new customs

COMPETITIVE LANDSCAPE

La Serrana continues to lead chocolate confectionery

International manufacturers lead sales of chocolate confectionery in Bolivia

Premium products are mostly positioned in hypermarkets/supermarkets and franchised stores

CATEGORY DATA

Table 19 Sales of Chocolate Confectionery by Category: Volume 2013-2018
Table 20 Sales of Chocolate Confectionery by Category: Value 2013-2018
Table 21 Sales of Chocolate Confectionery by Category: % Volume Growth 2013-2018
Table 22 Sales of Chocolate Confectionery by Category: % Value Growth 2013-2018
Table 23 Sales of Chocolate Tablets by Type: % Value 2013-2018
Table 24 NBO Company Shares of Chocolate Confectionery: % Value 2014-2018
Table 25 LBN Brand Shares of Chocolate Confectionery: % Value 2015-2018
Table 26 Distribution of Chocolate Confectionery by Format: % Value 2013-2018
Table 27 Forecast Sales of Chocolate Confectionery by Category: Volume 2018-2023
Table 28 Forecast Sales of Chocolate Confectionery by Category: Value 2018-2023
Table 29 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023

Gum in Bolivia

HEADLINES

PROSPECTS

Convenient access determines consumers’ choice of gum

New flavour launches refresh bubble gum category

Promotional focus to remain on younger consumers whilst gum becomes more widely available in rapidly expanding modern channels

COMPETITIVE LANDSCAPE

PROESA leads gum in 2018

La Serrana supports Top Line brand with two major campaigns

CATEGORY DATA

Table 31 Sales of Gum by Category: Volume 2013-2018
Table 32 Sales of Gum by Category: Value 2013-2018
Table 33 Sales of Gum by Category: % Volume Growth 2013-2018
Table 34 Sales of Gum by Category: % Value Growth 2013-2018
Table 35 NBO Company Shares of Gum: % Value 2014-2018
Table 36 LBN Brand Shares of Gum: % Value 2015-2018
Table 37 Distribution of Gum by Format: % Value 2013-2018
Table 38 Forecast Sales of Gum by Category: Volume 2018-2023
Table 39 Forecast Sales of Gum by Category: Value 2018-2023
Table 40 Forecast Sales of Gum by Category: % Volume Growth 2018-2023
Table 41 Forecast Sales of Gum by Category: % Value Growth 2018-2023

Ice Cream and Frozen Desserts in Bolivia

HEADLINES

PROSPECTS

Domestic players dominate ice cream and frozen desserts

Low prices and nutritional content push ice cream sales

Ice cream consumption does not stop in the wintertime

COMPETITIVE LANDSCAPE

Cía de Alimentos continues to lead in 2018

Pil Andina constantly offering promotions and new product developments

CATEGORY DATA

Table 42 Sales of Ice Cream and Frozen Desserts by Category: Volume 2013-2018
Table 43 Sales of Ice Cream and Frozen Desserts by Category: Value 2013-2018
Table 44 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2013-2018
Table 45 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2013-2018
Table 46 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2014-2018
Table 47 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2015-2018
Table 48 NBO Company Shares of Ice Cream: % Value 2014-2018
Table 49 LBN Brand Shares of Ice Cream: % Value 2015-2018
Table 50 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2013-2018
Table 51 Distribution of Ice Cream by Format: % Value 2013-2018
Table 52 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2018-2023
Table 53 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2018-2023
Table 54 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2018-2023
Table 55 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2018-2023

Savoury Snacks in Bolivia

HEADLINES

PROSPECTS

Potato chips is the major focus of product and packaging innovation

Popcorn concentrates consumption on packaged, unprepared products

High prices present the strongest barrier for sales growth of nuts, seeds and trail mixes

COMPETITIVE LANDSCAPE

Domestic players lead savoury biscuits during 2018

Availability of savoury snacks rises across channels

Pack sizes of savoury snacks vary according to different consumer needs

CATEGORY DATA

Table 56 Sales of Savoury Snacks by Category: Volume 2013-2018
Table 57 Sales of Savoury Snacks by Category: Value 2013-2018
Table 58 Sales of Savoury Snacks by Category: % Volume Growth 2013-2018
Table 59 Sales of Savoury Snacks by Category: % Value Growth 2013-2018
Table 60 NBO Company Shares of Savoury Snacks: % Value 2014-2018
Table 61 LBN Brand Shares of Savoury Snacks: % Value 2015-2018
Table 62 Distribution of Savoury Snacks by Format: % Value 2013-2018
Table 63 Forecast Sales of Savoury Snacks by Category: Volume 2018-2023
Table 64 Forecast Sales of Savoury Snacks by Category: Value 2018-2023
Table 65 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2018-2023
Table 66 Forecast Sales of Savoury Snacks by Category: % Value Growth 2018-2023

Sugar Confectionery in Bolivia

HEADLINES

PROSPECTS

Sugar confectionery players focus on attracting young people

Slowdown of Bolivian economy drives consumers to cheaper options

Halloween pushes sugar confectionery over review period

COMPETITIVE LANDSCAPE

La Serrana leads sugar confectionery with popular, well-distributed brands appealing to a wide audience

Local companies focus on low-income segments

Companies use a variety of promotional efforts to reach their target consumers

CATEGORY DATA

Table 67 Sales of Sugar Confectionery by Category: Volume 2013-2018
Table 68 Sales of Sugar Confectionery by Category: Value 2013-2018
Table 69 Sales of Sugar Confectionery by Category: % Volume Growth 2013-2018
Table 70 Sales of Sugar Confectionery by Category: % Value Growth 2013-2018
Table 71 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2013-2018
Table 72 NBO Company Shares of Sugar Confectionery: % Value 2014-2018
Table 73 LBN Brand Shares of Sugar Confectionery: % Value 2015-2018
Table 74 Distribution of Sugar Confectionery by Format: % Value 2013-2018
Table 75 Forecast Sales of Sugar Confectionery by Category: Volume 2018-2023
Table 76 Forecast Sales of Sugar Confectionery by Category: Value 2018-2023
Table 77 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023
Table 78 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2018-2023

Sweet Biscuits, Snack Bars and Fruit Snacks in Bolivia

HEADLINES

PROSPECTS

Consumers increasingly turn to snack bars for healthier meal choices

Fruit snacks lack clear message for consumers

Low prices and strong distribution push sweet biscuits sales

COMPETITIVE LANDSCAPE

Industrias Alimenticias Fagal continues to dominate category sales

New package presentation accompanied by TV advertising boosts sales of international brands

Imported brands are less competitive with domestic ones

CATEGORY DATA

Table 79 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2013-2018
Table 80 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2013-2018
Table 81 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2013-2018
Table 82 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2013-2018
Table 83 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2014-2018
Table 84 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2015-2018
Table 85 NBO Company Shares of Sweet Biscuits: % Value 2014-2018
Table 86 LBN Brand Shares of Sweet Biscuits: % Value 2015-2018
Table 87 NBO Company Shares of Snack Bars: % Value 2014-2018
Table 88 LBN Brand Shares of Snack Bars: % Value 2015-2018
Table 89 NBO Company Shares of Fruit Snacks: % Value 2014-2018
Table 90 LBN Brand Shares of Fruit Snacks: % Value 2015-2018
Table 91 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2013-2018
Table 92 Distribution of Sweet Biscuits by Format: % Value 2013-2018
Table 93 Distribution of Snack Bars by Format: % Value 2013-2018
Table 94 Distribution of Fruit Snacks by Format: % Value 2013-2018
Table 95 Forecast Sales of Biscuits and Snack Bars by Category: Volume 2018-2023
Table 96 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023
Table 97 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023
Table 98 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023

Baby Food in Bolivia

HEADLINES

PROSPECTS

Multinational companies lead dried baby food

Traditional brands continue to lead prepared baby food

Milk formula remains a niche for medium and high socioeconomic segments

COMPETITIVE LANDSCAPE

Nestlé Bolivia Srl pushes sales by strengthening its distribution

Domestic companies remain weak in baby food

Promotional campaigns are concentrated at points of sale

CATEGORY DATA

Table 99 Sales of Baby Food by Category: Volume 2013-2018
Table 100 Sales of Baby Food by Category: Value 2013-2018
Table 101 Sales of Baby Food by Category: % Volume Growth 2013-2018
Table 102 Sales of Baby Food by Category: % Value Growth 2013-2018
Table 103 NBO Company Shares of Baby Food: % Value 2014-2018
Table 104 LBN Brand Shares of Baby Food: % Value 2015-2018
Table 105 Distribution of Baby Food by Format: % Value 2013-2018
Table 106 Forecast Sales of Baby Food by Category: Volume 2018-2023
Table 107 Forecast Sales of Baby Food by Category: Value 2018-2023
Table 108 Forecast Sales of Baby Food by Category: % Volume Growth 2018-2023
Table 109 Forecast Sales of Baby Food by Category: % Value Growth 2018-2023

Butter and Spreads in Bolivia

HEADLINES

PROSPECTS

Innovative butter products present new alternatives for consumers

Healthy options replace need for cooking fats

COMPETITIVE LANDSCAPE

Regia is strongly positioned through the decades

Domestic players offer consumers quality and convenient prices

CATEGORY DATA

Table 110 Sales of Butter and Spreads by Category: Volume 2013-2018
Table 111 Sales of Butter and Spreads by Category: Value 2013-2018
Table 112 Sales of Butter and Spreads by Category: % Volume Growth 2013-2018
Table 113 Sales of Butter and Spreads by Category: % Value Growth 2013-2018
Table 114 NBO Company Shares of Butter and Spreads: % Value 2014-2018
Table 115 LBN Brand Shares of Butter and Spreads: % Value 2015-2018
Table 116 Distribution of Butter and Spreads by Format: % Value 2013-2018
Table 117 Forecast Sales of Butter and Spreads by Category: Volume 2018-2023
Table 118 Forecast Sales of Butter and Spreads by Category: Value 2018-2023
Table 119 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
Table 120 Forecast Sales of Butter and Spreads by Category: % Value Growth 2018-2023

Cheese in Bolivia

HEADLINES

PROSPECTS

Artisanal cheese flavours vary by region

Domestic companies develop high-quality cheese to compete with imported cheese

Cheese variants are expanding exclusively through modern channels

COMPETITIVE LANDSCAPE

Artisanal cheese is widely produced in Bolivia

Pil Andina is the leading domestic player

CATEGORY DATA

Table 121 Sales of Cheese by Category: Volume 2013-2018
Table 122 Sales of Cheese by Category: Value 2013-2018
Table 123 Sales of Cheese by Category: % Volume Growth 2013-2018
Table 124 Sales of Cheese by Category: % Value Growth 2013-2018
Table 125 Sales of Spreadable Processed Cheese by Type: % Value 2013-2018
Table 126 NBO Company Shares of Cheese: % Value 2014-2018
Table 127 LBN Brand Shares of Cheese: % Value 2015-2018
Table 128 Distribution of Cheese by Format: % Value 2013-2018
Table 129 Forecast Sales of Cheese by Category: Volume 2018-2023
Table 130 Forecast Sales of Cheese by Category: Value 2018-2023
Table 131 Forecast Sales of Cheese by Category: % Volume Growth 2018-2023
Table 132 Forecast Sales of Cheese by Category: % Value Growth 2018-2023

Drinking Milk Products in Bolivia

HEADLINES

PROSPECTS

Local players promote milk’s importance to elevate per capita consumption

Wide portfolio of drinking milk products pushes consumption amongst Bolivians

Soy drinks and innovative products enjoy increasing preference of consumers

COMPETITIVE LANDSCAPE

Pil Andina retains leadership of drinking milk products

International companies concentrate offers on powder milk

CATEGORY DATA

Table 133 Sales of Drinking Milk Products by Category: Volume 2013-2018
Table 134 Sales of Drinking Milk Products by Category: Value 2013-2018
Table 135 Sales of Drinking Milk Products by Category: % Volume Growth 2013-2018
Table 136 Sales of Drinking Milk Products by Category: % Value Growth 2013-2018
Table 137 NBO Company Shares of Drinking Milk Products: % Value 2014-2018
Table 138 LBN Brand Shares of Drinking Milk Products: % Value 2015-2018
Table 139 Distribution of Drinking Milk Products by Format: % Value 2013-2018
Table 140 Forecast Sales of Drinking Milk Products Products by Category: Volume 2018-2023
Table 141 Forecast Sales of Drinking Milk Products Products by Category: Value 2018-2023
Table 142 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2018-2023
Table 143 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2018-2023

Other Dairy in Bolivia

HEADLINES

PROSPECTS

Contraband negatively impacts other dairy

Shelf stable dairy desserts and coffee whiteners remain a niche

Condensed milk concentrates most representative value sales in other dairy

COMPETITIVE LANDSCAPE

Pil Andina leads other dairy

Domestic production benefits from lower prices compared to imported products

Premium dairy products remain scarce across the country

CATEGORY DATA

Table 144 Sales of Other Dairy by Category: Volume 2013-2018
Table 145 Sales of Other Dairy by Category: Value 2013-2018
Table 146 Sales of Other Dairy by Category: % Volume Growth 2013-2018
Table 147 Sales of Other Dairy by Category: % Value Growth 2013-2018
Table 148 NBO Company Shares of Other Dairy: % Value 2014-2018
Table 149 LBN Brand Shares of Other Dairy: % Value 2015-2018
Table 150 Distribution of Other Dairy by Format: % Value 2013-2018
Table 151 Forecast Sales of Other Dairy by Category: Volume 2018-2023
Table 152 Forecast Sales of Other Dairy by Category: Value 2018-2023
Table 153 Forecast Sales of Other Dairy by Category: % Volume Growth 2018-2023
Table 154 Forecast Sales of Other Dairy by Category: % Value Growth 2018-2023

Yoghurt and Sour Milk Products in Bolivia

HEADLINES

PROSPECTS

Small packaging is most popular option by consumers

Innovative developments drive yoghurt consumption

Convenient prices offered by domestic companies positively influence consumption

COMPETITIVE LANDSCAPE

Pil Andina continues to dominate yoghurt and sour milk products

Premium products are scarce in yoghurt and sour milk products

CATEGORY DATA

Table 155 Sales of Yoghurt and Sour Milk Products by Category: Volume 2013-2018
Table 156 Sales of Yoghurt and Sour Milk Products by Category: Value 2013-2018
Table 157 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2013-2018
Table 158 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2013-2018
Table 159 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2014-2018
Table 160 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2015-2018
Table 161 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2013-2018
Table 162 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
Table 163 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
Table 164 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
Table 165 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023

Edible Oils in Bolivia

HEADLINES

PROSPECTS

Olive oil enjoys greater visibility in modern grocery outlets

Multinational looks to revive vegetable and seed oils

COMPETITIVE LANDSCAPE

Alicorp acquires the two leading domestic companies

CATEGORY DATA

Table 166 Sales of Edible Oils by Category: Volume 2013-2018
Table 167 Sales of Edible Oils by Category: Value 2013-2018
Table 168 Sales of Edible Oils by Category: % Volume Growth 2013-2018
Table 169 Sales of Edible Oils by Category: % Value Growth 2013-2018
Table 170 NBO Company Shares of Edible Oils: % Value 2014-2018
Table 171 LBN Brand Shares of Edible Oils: % Value 2015-2018
Table 172 Distribution of Edible Oils by Format: % Value 2013-2018
Table 173 Forecast Sales of Edible Oils by Category: Volume 2018-2023
Table 174 Forecast Sales of Edible Oils by Category: Value 2018-2023
Table 175 Forecast Sales of Edible Oils by Category: % Volume Growth 2018-2023
Table 176 Forecast Sales of Edible Oils by Category: % Value Growth 2018-2023

Ready Meals in Bolivia

HEADLINES

PROSPECTS

Ready meals generally only purchased by middle- and upper-income consumers

Chilled and frozen ready meals remain emerging categories in Bolivia

COMPETITIVE LANDSCAPE

Masivos RyA Importaciones continues to lead ready meals

Foodservice establishments remain the biggest rivals to ready meals

Most ready meals in Bolivia have a standard positioning

CATEGORY DATA

Table 177 Sales of Ready Meals by Category: Volume 2013-2018
Table 178 Sales of Ready Meals by Category: Value 2013-2018
Table 179 Sales of Ready Meals by Category: % Volume Growth 2013-2018
Table 180 Sales of Ready Meals by Category: % Value Growth 2013-2018
Table 181 NBO Company Shares of Ready Meals: % Value 2014-2018
Table 182 Distribution of Ready Meals by Format: % Value 2013-2018
Table 183 Forecast Sales of Ready Meals by Category: Volume 2018-2023
Table 184 Forecast Sales of Ready Meals by Category: Value 2018-2023
Table 185 Forecast Sales of Ready Meals by Category: % Volume Growth 2018-2023
Table 186 Forecast Sales of Ready Meals by Category: % Value Growth 2018-2023

Sauces, Dressings and Condiments in Bolivia

HEADLINES

PROSPECTS

Table 187 the most popular products among Bolivian consumers

Condiments benefit from use in traditional Bolivian dishes

Other sauces, dressings and condiments remain niche products

COMPETITIVE LANDSCAPE

Industrias Venado remains the clear category leader

Unilever Andina Bolivia relaunches its Hellmann’s brand

Premium segment remains a niche

CATEGORY DATA

Table 188 Sales of Sauces, Dressings and Condiments by Category: Volume 2013-2018
Table 189 Sales of Sauces, Dressings and Condiments by Category: Value 2013-2018
Table 190 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2013-2018
Table 191 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2013-2018
Table 192 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2014-2018
Table 193 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2015-2018
Table 194 Distribution of Sauces, Dressings and Condiments by Format: % Value 2013-2018
Table 195 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2018-2023
Table 196 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2018-2023
Table 197 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2018-2023
Table 198 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2018-2023

Soup in Bolivia

HEADLINES

PROSPECTS

Changing lifestyles lead to a drop in consumption of homemade soup

Manufacturers adapt their instant soups to local taste preferences

COMPETITIVE LANDSCAPE

Nestlé Bolivia remains the leading player in soup

Unilever Andina invests in advertisements to push its Knorr soups

Local brands remain underdeveloped

CATEGORY DATA

Table 199 Sales of Soup by Category: Volume 2013-2018
Table 200 Sales of Soup by Category: Value 2013-2018
Table 201 Sales of Soup by Category: % Volume Growth 2013-2018
Table 202 Sales of Soup by Category: % Value Growth 2013-2018
Table 203 NBO Company Shares of Soup: % Value 2014-2018
Table 204 LBN Brand Shares of Soup: % Value 2015-2018
Table 205 Distribution of Soup by Format: % Value 2013-2018
Table 206 Forecast Sales of Soup by Category: Volume 2018-2023
Table 207 Forecast Sales of Soup by Category: Value 2018-2023
Table 208 Forecast Sales of Soup by Category: % Volume Growth 2018-2023
Table 209 Forecast Sales of Soup by Category: % Value Growth 2018-2023

Sweet Spreads in Bolivia

HEADLINES

PROSPECTS

Jams and preserves remain the most popular sweet spreads in Bolivia

Government aims to increase honey production

COMPETITIVE LANDSCAPE

Cordill leads sweet spreads thanks to a strong presence in traditional channels

Domestic producers remain the leading players in sweet spreads

Arcor the leading international manufacturer in sweet spreads

CATEGORY DATA

Table 210 Sales of Sweet Spreads by Category: Volume 2013-2018
Table 211 Sales of Sweet Spreads by Category: Value 2013-2018
Table 212 Sales of Sweet Spreads by Category: % Volume Growth 2013-2018
Table 213 Sales of Sweet Spreads by Category: % Value Growth 2013-2018
Table 214 NBO Company Shares of Sweet Spreads: % Value 2014-2018
Table 215 LBN Brand Shares of Sweet Spreads: % Value 2015-2018
Table 216 Distribution of Sweet Spreads by Format: % Value 2013-2018
Table 217 Forecast Sales of Sweet Spreads by Category: Volume 2018-2023
Table 218 Forecast Sales of Sweet Spreads by Category: Value 2018-2023
Table 219 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2018-2023
Table 220 Forecast Sales of Sweet Spreads by Category: % Value Growth 2018-2023

Baked Goods in Bolivia

HEADLINES

PROSPECTS

Bread prices are largely controlled by government policy

Sales of cakes are pushed by the strong development of cake shops

Supermarkets and hypermarkets offer convenient prices for baked goods

COMPETITIVE LANDSCAPE

Artisanal producers lead baked goods during 2018

Standard brands dominate

Christmas is the most important season for promotions

CATEGORY DATA

Table 221 Sales of Baked Goods by Category: Volume 2013-2018
Table 222 Sales of Baked Goods by Category: Value 2013-2018
Table 223 Sales of Baked Goods by Category: % Volume Growth 2013-2018
Table 224 Sales of Baked Goods by Category: % Value Growth 2013-2018
Table 225 NBO Company Shares of Baked Goods: % Value 2014-2018
Table 226 LBN Brand Shares of Baked Goods: % Value 2015-2018
Table 227 Distribution of Baked Goods by Format: % Value 2013-2018
Table 228 Forecast Sales of Baked Goods by Category: Volume 2018-2023
Table 229 Forecast Sales of Baked Goods by Category: Value 2018-2023
Table 230 Forecast Sales of Baked Goods by Category: % Volume Growth 2018-2023
Table 231 Forecast Sales of Baked Goods by Category: % Value Growth 2018-2023

Breakfast Cereals in Bolivia

HEADLINES

PROSPECTS

Changing breakfast habits amongst Bolivians increase consumption

Smuggling negatively affects sales of ready-to-eat cereals

Pre-cooked oats concentrate sales of hot cereals

COMPETITIVE LANDSCAPE

International companies lead breakfast cereals during 2018

Companies push sales of breakfast cereals based on price and distribution

Standard and economy brands dominate

CATEGORY DATA

Table 232 Sales of Breakfast Cereals by Category: Volume 2013-2018
Table 233 Sales of Breakfast Cereals by Category: Value 2013-2018
Table 234 Sales of Breakfast Cereals by Category: % Volume Growth 2013-2018
Table 235 Sales of Breakfast Cereals by Category: % Value Growth 2013-2018
Table 236 NBO Company Shares of Breakfast Cereals: % Value 2014-2018
Table 237 LBN Brand Shares of Breakfast Cereals: % Value 2015-2018
Table 238 Distribution of Breakfast Cereals by Format: % Value 2013-2018
Table 239 Forecast Sales of Breakfast Cereals by Category: Volume 2018-2023
Table 240 Forecast Sales of Breakfast Cereals by Category: Value 2018-2023
Table 241 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
Table 242 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2018-2023

Processed Fruit and Vegetables in Bolivia

HEADLINES

PROSPECTS

Shelf stable products are most representative in processed fruit and vegetables

Competition from smuggled products

Consumers prefer fresh products instead of frozen

COMPETITIVE LANDSCAPE

Cordill leads processed fruit and vegetables in Bolivia

International brands are well-recognised by consumers

No new packaging innovations seen

CATEGORY DATA

Table 243 Sales of Processed Fruit and Vegetables by Category: Volume 2013-2018
Table 244 Sales of Processed Fruit and Vegetables by Category: Value 2013-2018
Table 245 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2013-2018
Table 246 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2013-2018
Table 247 NBO Company Shares of Processed Fruit and Vegetables: % Value 2014-2018
Table 248 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2015-2018
Table 249 Distribution of Processed Fruit and Vegetables by Format: % Value 2013-2018
Table 250 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023
Table 251 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2018-2023
Table 252 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023
Table 253 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023

Processed Meat and Seafood in Bolivia

HEADLINES

PROSPECTS

Processed red meat and poultry increase strongly across the main cities

Easter pushes sales of processed seafood in Bolivia

The festivity of San Juan pushes sales of sausages

COMPETITIVE LANDSCAPE

Industrias de Aceite FINO leads processed meat and seafood during 2018

Marketing campaigns by leading players

Granja Avícola Integral Sofía is strong in processed red meat and poultry

CATEGORY DATA

Table 254 Sales of Processed Meat and Seafood by Category: Volume 2013-2018
Table 255 Sales of Processed Meat and Seafood by Category: Value 2013-2018
Table 256 Sales of Processed Meat and Seafood by Category: % Volume Growth 2013-2018
Table 257 Sales of Processed Meat and Seafood by Category: % Value Growth 2013-2018
Table 258 NBO Company Shares of Processed Meat and Seafood: % Value 2014-2018
Table 259 LBN Brand Shares of Processed Meat and Seafood: % Value 2015-2018
Table 260 Distribution of Processed Meat and Seafood by Format: % Value 2013-2018
Table 261 Forecast Sales of Processed Meat and Seafood by Category: Volume 2018-2023
Table 262 Forecast Sales of Processed Meat and Seafood by Category: Value 2018-2023
Table 263 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2018-2023
Table 264 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2018-2023

Rice, Pasta and Noodles in Bolivia

HEADLINES

PROSPECTS

The lower prices of pasta and rice push volume consumption during 2018

Smuggling has a negative effect

Instant noodles have gained favour amongst Bolivian consumers

COMPETITIVE LANDSCAPE

Domestic producers continue to lead rice, pasta and noodles in 2018

Players in rice, pasta and noodles focus promotional activities at points of sale

CATEGORY DATA

Table 265 Sales of Rice, Pasta and Noodles by Category: Volume 2013-2018
Table 266 Sales of Rice, Pasta and Noodles by Category: Value 2013-2018
Table 267 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2013-2018
Table 268 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2013-2018
Table 269 NBO Company Shares of Rice, Pasta and Noodles: % Value 2014-2018
Table 270 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2015-2018
Table 271 NBO Company Shares of Rice: % Value 2014-2018
Table 272 LBN Brand Shares of Rice: % Value 2015-2018
Table 273 NBO Company Shares of Pasta: % Value 2014-2018
Table 274 LBN Brand Shares of Pasta: % Value 2015-2018
Table 275 NBO Company Shares of Noodles: % Value 2014-2018
Table 276 LBN Brand Shares of Noodles: % Value 2015-2018
Table 277 Distribution of Rice, Pasta and Noodles by Format: % Value 2013-2018
Table 278 Distribution of Rice by Format: % Value 2013-2018
Table 279 Distribution of Pasta by Format: % Value 2013-2018
Table 280 Distribution of Noodles by Format: % Value 2013-2018
Table 281 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023
Table 282 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2018-2023
Table 283 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023
Table 284 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Packaged Food in Bolivia

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Executive Summary

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The economic slowdown leads to rational consumer expenditure

Bolivian lifestyles are changing, with consumers seeking easy preparation, convenience and quality products

Domestic production remains strong in standard categories

Distribution set to formalise

Packaged food to record low growth

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Table of Contents

Packaged Food in Bolivia

EXECUTIVE SUMMARY

The economic slowdown leads to rational consumer expenditure

Bolivian lifestyles are changing, with consumers seeking easy preparation, convenience and quality products

Domestic production remains strong in standard categories

Distribution set to formalise

Packaged food to record low growth

FOODSERVICE

Sales to Foodservice

CATEGORY DATA

MARKET DATA

SOURCES

Chocolate Confectionery in Bolivia

HEADLINES

PROSPECTS

Local products lead sales of premium chocolate

Low-cost chocolate confectionery is highly fragmented

Chocolate confectionery reinvents itself by introducing new customs

COMPETITIVE LANDSCAPE

La Serrana continues to lead chocolate confectionery

International manufacturers lead sales of chocolate confectionery in Bolivia

Premium products are mostly positioned in hypermarkets/supermarkets and franchised stores

CATEGORY DATA

Gum in Bolivia

HEADLINES

PROSPECTS

Convenient access determines consumers’ choice of gum

New flavour launches refresh bubble gum category

Promotional focus to remain on younger consumers whilst gum becomes more widely available in rapidly expanding modern channels

COMPETITIVE LANDSCAPE

PROESA leads gum in 2018

La Serrana supports Top Line brand with two major campaigns

CATEGORY DATA

Ice Cream and Frozen Desserts in Bolivia

HEADLINES

PROSPECTS

Domestic players dominate ice cream and frozen desserts

Low prices and nutritional content push ice cream sales

Ice cream consumption does not stop in the wintertime

COMPETITIVE LANDSCAPE

Cía de Alimentos continues to lead in 2018

Pil Andina constantly offering promotions and new product developments

CATEGORY DATA

Savoury Snacks in Bolivia

HEADLINES

PROSPECTS

Potato chips is the major focus of product and packaging innovation

Popcorn concentrates consumption on packaged, unprepared products

High prices present the strongest barrier for sales growth of nuts, seeds and trail mixes

COMPETITIVE LANDSCAPE

Domestic players lead savoury biscuits during 2018

Availability of savoury snacks rises across channels

Pack sizes of savoury snacks vary according to different consumer needs

CATEGORY DATA

Sugar Confectionery in Bolivia

HEADLINES

PROSPECTS

Sugar confectionery players focus on attracting young people

Slowdown of Bolivian economy drives consumers to cheaper options

Halloween pushes sugar confectionery over review period

COMPETITIVE LANDSCAPE

La Serrana leads sugar confectionery with popular, well-distributed brands appealing to a wide audience

Local companies focus on low-income segments