Packaged Food in Bosnia and Herzegovina

December 2020
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Overview:

Understand the latest market trends and future growth opportunities for the Packaged Food industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Packaged Food industry in Bosnia and Herzegovina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Packaged Food in Bosnia and Herzegovina report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Packaged Food in Bosnia and Herzegovina?
  • Which are the leading brands in Packaged Food in Bosnia and Herzegovina?
  • How are products distributed in Packaged Food in Bosnia and Herzegovina?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Packaged Food?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Bosnia and Herzegovina?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Packaged Food in Bosnia and Herzegovina

EXECUTIVE SUMMARY

COVID-19 impact on packaged food
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for packaged food?

FOODSERVICE

Sales to Foodservice
Foodservice needs flexibility, innovation to emerge succesfully from pandemic Variety of suffering by foodservice model, but packaged foods may suit reshaped industry Regulatory burden likely to increase
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2015-2020 Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025 Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2015-2020 Table 6 Sales of Packaged Food by Category: Value 2015-2020 Table 7 Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 8 Sales of Packaged Food by Category: % Value Growth 2015-2020 Table 9 GBO Company Shares of Packaged Food: % Value 2016-2020 Table 10 NBO Company Shares of Packaged Food: % Value 2016-2020 Table 11 LBN Brand Shares of Packaged Food: % Value 2017-2020 Table 12 Penetration of Private Label by Category: % Value 2015-2020 Table 13 Distribution of Packaged Food by Format: % Value 2015-2020 Table 14 Distribution of Packaged Food by Format and Category: % Value 2020 Table 15 Forecast Sales of Packaged Food by Category: Volume 2020-2025 Table 16 Forecast Sales of Packaged Food by Category: Value 2020-2025 Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025 Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Edible Oils in Bosnia and Herzegovina

KEY DATA FINDINGS

2020 IMPACT

Stockpiling and increased consumption proves beneficial for edible oils
Top players see shares decline due to newcomers during the pandemic
The health and wellness trend continues to influence consumption habits, especially amidst the health crisis

RECOVERY AND OPPORTUNITIES

The return to normality will stunt growth slightly as consumers spend less time at home
Health and wellness trend will continue benefiting other edible oils
Bad press continues to impact palm oil growth

CATEGORY DATA

Table 19 Sales of Edible Oils by Category: Volume 2015-2020 Table 20 Sales of Edible Oils by Category: Value 2015-2020 Table 21 Sales of Edible Oils by Category: % Volume Growth 2015-2020 Table 22 Sales of Edible Oils by Category: % Value Growth 2015-2020 Table 23 NBO Company Shares of Edible Oils: % Value 2016-2020 Table 24 LBN Brand Shares of Edible Oils: % Value 2017-2020 Table 25 Distribution of Edible Oils by Format: % Value 2015-2020 Table 26 Forecast Sales of Edible Oils by Category: Volume 2020-2025 Table 27 Forecast Sales of Edible Oils by Category: Value 2020-2025 Table 28 Forecast Sales of Edible Oils by Category: % Volume Growth 2020-2025 Table 29 Forecast Sales of Edible Oils by Category: % Value Growth 2020-2025

Ready Meals in Bosnia and Herzegovina

KEY DATA FINDINGS

2020 IMPACT

Ready meals benefits from home seclusion as consumers spend more time eating at home
International players possibly pose a threat to leading regional players
Frozen ready meals remains immature due to lack of presence

RECOVERY AND OPPORTUNITIES

Resumption of pre pandemic routines promotes growth
Possibility of prepared salads gaining visibility due to growing health and wellness trend
Modern grocery retailers focus on expansion post lockdown

CATEGORY DATA

Table 30 Sales of Ready Meals by Category: Volume 2015-2020 Table 31 Sales of Ready Meals by Category: Value 2015-2020 Table 32 Sales of Ready Meals by Category: % Volume Growth 2015-2020 Table 33 Sales of Ready Meals by Category: % Value Growth 2015-2020 Table 34 NBO Company Shares of Ready Meals: % Value 2016-2020 Table 35 LBN Brand Shares of Ready Meals: % Value 2017-2020 Table 36 Distribution of Ready Meals by Format: % Value 2015-2020 Table 37 Forecast Sales of Ready Meals by Category: Volume 2020-2025 Table 38 Forecast Sales of Ready Meals by Category: Value 2020-2025 Table 39 Forecast Sales of Ready Meals by Category: % Volume Growth 2020-2025 Table 40 Forecast Sales of Ready Meals by Category: % Value Growth 2020-2025

Sauces, Dressings and Condiments in Bosnia and Herzegovina

KEY DATA FINDINGS

2020 IMPACT

Tomato pastes and purées and pasta sauces benefit from increased mealtime opportunities
Podravka doo maintains its lead thanks to frequent launches across product areas
The health and wellness trend boosts demand for salad dressings

RECOVERY AND OPPORTUNITIES

Post lockdown routines will slightly hamper growth in 2021
The fast food industry benefits table sources upon reopening
Consumers inspired to try ethnic cuisines at home

CATEGORY DATA

Table 41 Sales of Sauces, Dressings and Condiments by Category: Volume 2015-2020 Table 42 Sales of Sauces, Dressings and Condiments by Category: Value 2015-2020 Table 43 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2015-2020 Table 44 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2015-2020 Table 45 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2016-2020 Table 46 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2017-2020 Table 47 Distribution of Sauces, Dressings and Condiments by Format: % Value 2015-2020 Table 48 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2020-2025 Table 49 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2020-2025 Table 50 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2020-2025 Table 51 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2020-2025

Sweet Spreads in Bosnia and Herzegovina

KEY DATA FINDINGS

2020 IMPACT

Consumers spend more time enjoying breakfast during lockdown
Ferrero & related parties maintains its leading position due to improved affordability
Thea health and wellness trend benefits honey and peanut butter

RECOVERY AND OPPORTUNITIES

Return to pre pandemic breakfast routines will hinder growth in 2021
Consumers favour healthier products in response to the health and wellness trend
Niche products continue to be popular amongst high-income consumers

CATEGORY DATA

Table 52 Sales of Sweet Spreads by Category: Volume 2015-2020 Table 53 Sales of Sweet Spreads by Category: Value 2015-2020 Table 54 Sales of Sweet Spreads by Category: % Volume Growth 2015-2020 Table 55 Sales of Sweet Spreads by Category: % Value Growth 2015-2020 Table 56 NBO Company Shares of Sweet Spreads: % Value 2016-2020 Table 57 LBN Brand Shares of Sweet Spreads: % Value 2017-2020 Table 58 Distribution of Sweet Spreads by Format: % Value 2015-2020 Table 59 Forecast Sales of Sweet Spreads by Category: Volume 2020-2025 Table 60 Forecast Sales of Sweet Spreads by Category: Value 2020-2025 Table 61 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2020-2025 Table 62 Forecast Sales of Sweet Spreads by Category: % Value Growth 2020-2025

Soup in Bosnia and Herzegovina

KEY DATA FINDINGS

2020 IMPACT

Soup benefits from increased consumption amidst lockdown
Domestic player Vispak dd benefits from its affordable offerings
Instant soup shows the most dynamic growth due to the stockpiling trend

RECOVERY AND OPPORTUNITIES

Soup will suffer slightly when lockdown eases and the foodservice industry reopens
Demand for instant soup from office workers will return as lockdown eases
Opportunities for shelf stable and chilled soup if positioned at a low price

CATEGORY DATA

Table 63 Sales of Soup by Category: Volume 2015-2020 Table 64 Sales of Soup by Category: Value 2015-2020 Table 65 Sales of Soup by Category: % Volume Growth 2015-2020 Table 66 Sales of Soup by Category: % Value Growth 2015-2020 Table 67 NBO Company Shares of Soup: % Value 2016-2020 Table 68 LBN Brand Shares of Soup: % Value 2017-2020 Table 69 Distribution of Soup by Format: % Value 2015-2020 Table 70 Forecast Sales of Soup by Category: Volume 2020-2025 Table 71 Forecast Sales of Soup by Category: Value 2020-2025 Table 72 Forecast Sales of Soup by Category: % Volume Growth 2020-2025 Table 73 Forecast Sales of Soup by Category: % Value Growth 2020-2025

Baked Goods in Bosnia and Herzegovina

KEY DATA FINDINGS

2020 IMPACT

Volume and values sales of baked goods drop in 2020 due to impact of COVID-19 pandemic
Consumers’ concerns about becoming infected with COVID-19 sustain demand for packaged versus unpackaged baked goods in 2020
Klas dd maintains leadership in highly fragmented baked goods category in 2020

RECOVERY AND OPPORTUNITIES

Demand for baked goods to rebound in 2021 and then moderate
Health and wellness likely to influence demand for baked goods over the forecast period
E-commerce to become established as a distribution channel over the forecast period

CATEGORY DATA

Table 74 Sales of Baked Goods by Category: Volume 2015-2020 Table 75 Sales of Baked Goods by Category: Value 2015-2020 Table 76 Sales of Baked Goods by Category: % Volume Growth 2015-2020 Table 77 Sales of Baked Goods by Category: % Value Growth 2015-2020 Table 78 NBO Company Shares of Baked Goods: % Value 2016-2020 Table 79 LBN Brand Shares of Baked Goods: % Value 2017-2020 Table 80 Distribution of Baked Goods by Format: % Value 2015-2020 Table 81 Forecast Sales of Baked Goods by Category: Volume 2020-2025 Table 82 Forecast Sales of Baked Goods by Category: Value 2020-2025 Table 83 Forecast Sales of Baked Goods by Category: % Volume Growth 2020-2025 Table 84 Forecast Sales of Baked Goods by Category: % Value Growth 2020-2025

Breakfast Cereals in Bosnia and Herzegovina

KEY DATA FINDINGS

2020 IMPACT

Home-bound consumers drive increased demand for breakfast cereals in 2020
Demand for healthy hot cereals strong as consumers focus on health in 2020
Nestlé Adriatic BH doo maintains strong lead in breakfast cereals in 2020

RECOVERY AND OPPORTUNITIES

Demand for breakfast cereals to moderate over forecast period after big rises in 2020
Price to be an increasingly strong factor in consumers’ purchase decisions over the forecast period, opening the door for private label
E-commerce expected to make distribution share gains over the forecast period

CATEGORY DATA

Table 85 Sales of Breakfast Cereals by Category: Volume 2015-2020 Table 86 Sales of Breakfast Cereals by Category: Value 2015-2020 Table 87 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020 Table 88 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020 Table 89 NBO Company Shares of Breakfast Cereals: % Value 2016-2020 Table 90 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020 Table 91 Distribution of Breakfast Cereals by Format: % Value 2015-2020 Table 92 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025 Table 93 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025 Table 94 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025 Table 95 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2020-2025

Processed Meat and Seafood in Bosnia and Herzegovina

KEY DATA FINDINGS

2020 IMPACT

Home-bound consumers spur increased demand for processed meat and seafood in 2020
Despite traditional eating habits and higher prices, demand for processed seafood soars in 2020
Akova Group remains the leader in fragmented processed meat and seafood category in 2020

RECOVERY AND OPPORTUNITIES

After pandemic-related spike in 2020, value sales of processed meat and seafood expected to moderate over the forecast period
Players likely to vie for value share by launching new products over the forecast period
Distribution of processed meat and seafood via e-commerce set to grow over the forecast period

CATEGORY DATA

Table 96 Sales of Processed Meat and Seafood by Category: Volume 2015-2020 Table 97 Sales of Processed Meat and Seafood by Category: Value 2015-2020 Table 98 Sales of Processed Meat and Seafood by Category: % Volume Growth 2015-2020 Table 99 Sales of Processed Meat and Seafood by Category: % Value Growth 2015-2020 Table 100 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 101 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 102 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 103 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2015-2020 Table 104 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2015-2020 Table 105 NBO Company Shares of Processed Meat and Seafood: % Value 2016-2020 Table 106 LBN Brand Shares of Processed Meat and Seafood: % Value 2017-2020 Table 107 Distribution of Processed Meat and Seafood by Format: % Value 2015-2020 Table 108 Forecast Sales of Processed Meat and Seafood by Category: Volume 2020-2025 Table 109 Forecast Sales of Processed Meat and Seafood by Category: Value 2020-2025 Table 110 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2020-2025 Table 111 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2020-2025

Processed Fruit and Vegetables in Bosnia and Herzegovina

KEY DATA FINDINGS

2020 IMPACT

Significant increase in demand for processed fruit and vegetables as consumers prepare more meals at home in 2020 due to COVID-19
Greater demand for easily storable frozen processed fruit and vegetables
Ledo doo maintains commanding lead in processed fruit and vegetables in 2020

RECOVERY AND OPPORTUNITIES

Value sales of processed fruit and vegetables set to moderate in 2021 and then post steady growth over the forecast period
Growing price-sensitivity to be significant factor in grocery shopping over the forecast period
Despite consumers’ search for lower prices, outlook dim for private label

CATEGORY DATA

Table 112 Sales of Processed Fruit and Vegetables by Category: Volume 2015-2020 Table 113 Sales of Processed Fruit and Vegetables by Category: Value 2015-2020 Table 114 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2015-2020 Table 115 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2015-2020 Table 116 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2015-2020 Table 117 NBO Company Shares of Processed Fruit and Vegetables: % Value 2016-2020 Table 118 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2017-2020 Table 119 Distribution of Processed Fruit and Vegetables by Format: % Value 2015-2020 Table 120 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025 Table 121 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2020-2025 Table 122 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025 Table 123 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025

Rice, Pasta and Noodles in Bosnia and Herzegovina

KEY DATA FINDINGS

2020 IMPACT

Strong demand for rice, pasta and instant noodles in 2020 as consumers hunker down at home due to pandemic
Despite growth in demand in 2020, noodles remains marginal in Bosnia-Herzegovina
Barilla Holding SpA maintains leadership in rice, pasta and noodles in 2020

RECOVERY AND OPPORTUNITIES

Strong demand for pasta to resume over the forecast period
Private label to maintain significant presence in rice and pasta over the forecast period
Health and wellness trend likely to influence consumers buying rice, pasta and noodles over the forecast period

CATEGORY DATA

Table 124 Sales of Rice, Pasta and Noodles by Category: Volume 2015-2020 Table 125 Sales of Rice, Pasta and Noodles by Category: Value 2015-2020 Table 126 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2015-2020 Table 127 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2015-2020 Table 128 Sales of Instant Noodles by Leading Flavours: Rankings 2015-2020 Table 129 NBO Company Shares of Rice, Pasta and Noodles: % Value 2016-2020 Table 130 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2017-2020 Table 131 NBO Company Shares of Rice: % Value 2016-2020 Table 132 LBN Brand Shares of Rice: % Value 2017-2020 Table 133 NBO Company Shares of Pasta: % Value 2016-2020 Table 134 LBN Brand Shares of Pasta: % Value 2017-2020 Table 135 NBO Company Shares of Noodles: % Value 2016-2020 Table 136 LBN Brand Shares of Noodles: % Value 2017-2020 Table 137 Distribution of Rice, Pasta and Noodles by Format: % Value 2015-2020 Table 138 Distribution of Rice by Format: % Value 2015-2020 Table 139 Distribution of Pasta by Format: % Value 2015-2020 Table 140 Distribution of Noodles by Format: % Value 2015-2020 Table 141 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025 Table 142 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2020-2025 Table 143 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025 Table 144 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025

Packaged Food

In packaged food we consider two aspects of food sales: 1) Retail sales. 2) Foodservice. Retail sales is defined as sales through establishments primarily engaged in the sale of fresh, packaged and prepared foods for home preparation and consumption. This excludes hotels, restaurant, cafés, duty free sales and institutional sales (canteens, prisons/jails, hospitals, army, etc). Our retail definition EXCLUDES the purchase of food products from foodservice outlets for consumption off-premises, eg impulse confectionery bought from counters of cafés/bars. This falls under foodservice sales. For foodservice, we capture all sales to foodservice outlets, regardless of whether the products are eventually consumed on-premise or off-premise. Foodservice sales is defined as sales to consumer foodservice outlets that serve the general public in a non-captive environment. Outlets include cafés/bars, FSR (full-service restaurants), fast food, 100% home delivery/takeaway, self-service cafeterias and street stalls/kiosks. Sales to semicaptive foodservice outlets are also included. This describes outlets located in leisure, travel and retail environments. 1) Retail refers to units located in retail outlets such as department stores, shopping malls, shopping centres, super/hypermarkets etc. 2) Leisure refers to units located in leisure establishments such as museums, health clubs, cinemas, theatres, theme parks and sports stadiums. 3) Travel refers to units located in based in airports, rail stations, coach stations, motorway service stations offering gas facilities etc. Beyond the scope of the foodservice research are captive foodservice units that serve captive populations around institutions such as hospitals, schools, and prisons. This is also known as institutional sales.

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This report originates from Passport, our Packaged Food research and analysis database.

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