Packaged Food in Brazil

Packaged Food in Brazil

EXECUTIVE SUMMARY

Packaged food returns to healthier growth

Despite slow economic recovery, higher consumer confidence propels sales of packaged food

Giants innovate to maintain share against private label and local brands

Convenience versus low prices: contrasting economic realities impact distribution

New labelling regulations will negatively impact several packaged food categories

FOODSERVICE

Sales to Foodservice

Higher employment rates and home delivery boosts sales to foodservice
Packaged food players tailor products and services to better meet the needs and demands of foodservice
E-commerce an ally for foodservice and smaller retailers

Consumer Foodservice

Apps for everything impact smaller outlets and main consumer foodservice chains alike
Vegan and vegetarian offers meet consumer demand and branding needs, without necessarily boosting sales
Changes in population dynamics and consumption habits make room for stronger growth

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2014-2019
Table 6 Sales of Packaged Food by Category: Value 2014-2019
Table 7 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 8 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 9 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 10 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 11 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 12 Penetration of Private Label by Category: % Value 2014-2019
Table 13 Distribution of Packaged Food by Format: % Value 2014-2019
Table 14 Distribution of Packaged Food by Format and Category: % Value 2019
Table 15 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources

Baked Goods in Brazil

HEADLINES

PROSPECTS

Bread consumption shifts further towards less industrially produced bread

Artisanal cake shops and a TV show influence the performance of unpackaged cakes

Convenience underlies the positive growth of dessert mixes

COMPETITIVE LANDSCAPE

Wickbold continues to evolve its range with naturally fermented baked goods

Technology features among brands’ innovative efforts

D Benta launches cake mixes inspired by television show

CATEGORY DATA

Table 19 Sales of Baked Goods by Category: Volume 2014-2019
Table 20 Sales of Baked Goods by Category: Value 2014-2019
Table 21 Sales of Baked Goods by Category: % Volume Growth 2014-2019
Table 22 Sales of Baked Goods by Category: % Value Growth 2014-2019
Table 23 Sales of Pastries by Type: % Value 2014-2019
Table 24 NBO Company Shares of Baked Goods: % Value 2015-2019
Table 25 LBN Brand Shares of Baked Goods: % Value 2016-2019
Table 26 Distribution of Baked Goods by Format: % Value 2014-2019
Table 27 Forecast Sales of Baked Goods by Category: Volume 2019-2024
Table 28 Forecast Sales of Baked Goods by Category: Value 2019-2024
Table 29 Forecast Sales of Baked Goods by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Baked Goods by Category: % Value Growth 2019-2024

Breakfast Cereals in Brazil

HEADLINES

PROSPECTS

Value growth of breakfast cereals is supported by increased consumer spending and launches of healthier products

Consumers shift away from ultra-processed and sugar-laden types of breakfast cereals

Hot cereals performs best amid the health and wellness trend

COMPETITIVE LANDSCAPE

PepsiCo do Brasil takes the lead in breakfast cereals due to its dominance of hot cereals

New launches continue to widen Nestlé’s portfolio

Smaller brands benefit from the consumer shift towards more natural products that use regional ingredients

CATEGORY DATA

Table 31 Sales of Breakfast Cereals by Category: Volume 2014-2019
Table 32 Sales of Breakfast Cereals by Category: Value 2014-2019
Table 33 Sales of Breakfast Cereals by Category: % Volume Growth 2014-2019
Table 34 Sales of Breakfast Cereals by Category: % Value Growth 2014-2019
Table 35 NBO Company Shares of Breakfast Cereals: % Value 2015-2019
Table 36 LBN Brand Shares of Breakfast Cereals: % Value 2016-2019
Table 37 Distribution of Breakfast Cereals by Format: % Value 2014-2019
Table 38 Forecast Sales of Breakfast Cereals by Category: Volume 2019-2024
Table 39 Forecast Sales of Breakfast Cereals by Category: Value 2019-2024
Table 40 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2019-2024
Table 41 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2019-2024

Processed Fruit and Vegetables in Brazil

HEADLINES

PROSPECTS

Convenience underpins the growth of processed fruit and vegetables

Shelf stable vegetables continues to dominate driven by consumption inertia and increased home cooking

Economic recovery and the readmission of carbs to consumers’ diets boost sales of frozen processed potatoes

COMPETITIVE LANDSCAPE

McCain defends its leading position in frozen processed potatoes through acquisitions and expansion of operations

Manufacturers are likely to benefit from changing consumers’ perception of the freshness and nutritional content of frozen processed fruit and vegetables

Private label is expected to gain penetration within processed fruit and vegetables

CATEGORY DATA

Table 42 Sales of Processed Fruit and Vegetables by Category: Volume 2014-2019
Table 43 Sales of Processed Fruit and Vegetables by Category: Value 2014-2019
Table 44 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2014-2019
Table 45 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2014-2019
Table 46 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2014-2019
Table 47 NBO Company Shares of Processed Fruit and Vegetables: % Value 2015-2019
Table 48 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2016-2019
Table 49 Distribution of Processed Fruit and Vegetables by Format: % Value 2014-2019
Table 50 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2019-2024
Table 51 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2019-2024
Table 52 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2019-2024
Table 53 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2019-2024

Processed Meat and Seafood in Brazil

HEADLINES

PROSPECTS

Processed meat sees its value growth boosted by economic recovery, external factors that raise input costs, and more premium launches

Consumption inertia supports sales of processed meat but processed seafood suffers from a negative health perception

Meat substitutes remains negligible in Brazil but increasing flexitarianism encourages manufacturers and foodservice chains to offer vegan/vegetarian options

COMPETITIVE LANDSCAPE

Innovation consolidates the dominance of Brf Brasil Foods in processed meat

JBS offers a portfolio that addresses diverse consumer demand and trends

Several brands launch meat substitutes in 2019

CATEGORY DATA

Table 54 Sales of Processed Meat and Seafood by Category: Volume 2014-2019
Table 55 Sales of Processed Meat and Seafood by Category: Value 2014-2019
Table 56 Sales of Processed Meat and Seafood by Category: % Volume Growth 2014-2019
Table 57 Sales of Processed Meat and Seafood by Category: % Value Growth 2014-2019
Table 58 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 59 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 60 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 61 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2014-2019
Table 62 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2014-2019
Table 63 NBO Company Shares of Processed Meat and Seafood: % Value 2015-2019
Table 64 LBN Brand Shares of Processed Meat and Seafood: % Value 2016-2019
Table 65 Distribution of Processed Meat and Seafood by Format: % Value 2014-2019
Table 66 Forecast Sales of Processed Meat and Seafood by Category: Volume 2019-2024
Table 67 Forecast Sales of Processed Meat and Seafood by Category: Value 2019-2024
Table 68 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2019-2024
Table 69 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2019-2024

Rice, Pasta and Noodles in Brazil

HEADLINES

PROSPECTS

Rice sales keep rice, pasta and noodles buoyant

Pasta consumption varies between regions

Manufacturers premiumise their pasta products as consumers become more able to trade up

COMPETITIVE LANDSCAPE

Tio João invests in research and development and new launches

Uncle Ben’s sets the standard for other brands to launch practical rice products

The level of publicity and marketing varies between rice, pasta and noodles

CATEGORY DATA

Table 70 Sales of Rice, Pasta and Noodles by Category: Volume 2014-2019
Table 71 Sales of Rice, Pasta and Noodles by Category: Value 2014-2019
Table 72 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2014-2019
Table 73 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2014-2019
Table 74 Sales of Instant Noodles by Leading Flavours: Rankings 2014-2019
Table 75 NBO Company Shares of Rice, Pasta and Noodles: % Value 2015-2019
Table 76 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2016-2019
Table 77 NBO Company Shares of Rice: % Value 2015-2019
Table 78 LBN Brand Shares of Rice: % Value 2016-2019
Table 79 NBO Company Shares of Pasta: % Value 2015-2019
Table 80 LBN Brand Shares of Pasta: % Value 2016-2019
Table 81 NBO Company Shares of Noodles: % Value 2015-2019
Table 82 LBN Brand Shares of Noodles: % Value 2016-2019
Table 83 Distribution of Rice, Pasta and Noodles by Format: % Value 2014-2019
Table 84 Distribution of Rice by Format: % Value 2014-2019
Table 85 Distribution of Pasta by Format: % Value 2014-2019
Table 86 Distribution of Noodles by Format: % Value 2014-2019
Table 87 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2019-2024
Table 88 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2019-2024
Table 89 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2019-2024
Table 90 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2019-2024

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