Packaged Food in Brazil

Packaged Food in Brazil

EXECUTIVE SUMMARY

Packaged food returns to healthier growth

Despite slow economic recovery, higher consumer confidence propels sales of packaged food

Giants innovate to maintain share against private label and local brands

Convenience versus low prices: contrasting economic realities impact distribution

New labelling regulations will negatively impact several packaged food categories

FOODSERVICE

Sales to Foodservice

Higher employment rates and home delivery boosts sales to foodservice
Packaged food players tailor products and services to better meet the needs and demands of foodservice
E-commerce an ally for foodservice and smaller retailers

Consumer Foodservice

Apps for everything impact smaller outlets and main consumer foodservice chains alike
Vegan and vegetarian offers meet consumer demand and branding needs, without necessarily boosting sales
Changes in population dynamics and consumption habits make room for stronger growth

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2014-2019
Table 6 Sales of Packaged Food by Category: Value 2014-2019
Table 7 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 8 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 9 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 10 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 11 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 12 Penetration of Private Label by Category: % Value 2014-2019
Table 13 Distribution of Packaged Food by Format: % Value 2014-2019
Table 14 Distribution of Packaged Food by Format and Category: % Value 2019
Table 15 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources

Chocolate Confectionery in Brazil

HEADLINES

PROSPECTS

Sales growth accelerates, with consistently high growth slated for the forecast period

Tablets benefits from its dominance on retail shelves and interest in new launches

The rise of the health and wellness trend benefits sales of low-sugar dark chocolate

COMPETITIVE LANDSCAPE

Innovation, new launches help the leading multinational players maintain leadership

Cacau Show benefits from its direct selling model as it registers very strong growth

Affordable price positioning underpins strong sales growth for Hershey’s in 2019

CATEGORY DATA

Table 19 Sales of Chocolate Confectionery by Category: Volume 2014-2019
Table 20 Sales of Chocolate Confectionery by Category: Value 2014-2019
Table 21 Sales of Chocolate Confectionery by Category: % Volume Growth 2014-2019
Table 22 Sales of Chocolate Confectionery by Category: % Value Growth 2014-2019
Table 23 Sales of Chocolate Tablets by Type: % Value 2014-2019
Table 24 NBO Company Shares of Chocolate Confectionery: % Value 2015-2019
Table 25 LBN Brand Shares of Chocolate Confectionery: % Value 2016-2019
Table 26 Distribution of Chocolate Confectionery by Format: % Value 2014-2019
Table 27 Forecast Sales of Chocolate Confectionery by Category: Volume 2019-2024
Table 28 Forecast Sales of Chocolate Confectionery by Category: Value 2019-2024
Table 29 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2019-2024

Gum in Brazil

HEADLINES

PROSPECTS

Strong value performance related to premiumisation amidst marginal volume growth

Online marketing and digital influencing become central to promotional efforts

Health and wellness trends present challenges and opportunities to gum players

COMPETITIVE LANDSCAPE

Trident’s dominance is based on flavour innovation and attractive promotions

Mentos continues to generate strong growth on the basis of innovation

Bubbaloo cements leadership in bubble gum with digital marketing strategy

CATEGORY DATA

Table 31 Sales of Gum by Category: Volume 2014-2019
Table 32 Sales of Gum by Category: Value 2014-2019
Table 33 Sales of Gum by Category: % Volume Growth 2014-2019
Table 34 Sales of Gum by Category: % Value Growth 2014-2019
Table 35 Sales of Gum by Flavour: Rankings 2014-2019
Table 36 NBO Company Shares of Gum: % Value 2015-2019
Table 37 LBN Brand Shares of Gum: % Value 2016-2019
Table 38 Distribution of Gum by Format: % Value 2014-2019
Table 39 Forecast Sales of Gum by Category: Volume 2019-2024
Table 40 Forecast Sales of Gum by Category: Value 2019-2024
Table 41 Forecast Sales of Gum by Category: % Volume Growth 2019-2024
Table 42 Forecast Sales of Gum by Category: % Value Growth 2019-2024

Ice Cream and Frozen Desserts in Brazil

HEADLINES

PROSPECTS

Economic pressures throttle sales growth as frugal spending habits endure

Strong performance of water ice cream a sign of changing tastes and habits

Unit price growth comes from pack size reduction and premiumisation

COMPETITIVE LANDSCAPE

Fragmentation defines a category dominated by major global players and local rivals

Unilever and Nestlé remain firmly at the top of the rankings

Mondelez broadens the scope of its Lacta brand into ice cream and frozen desserts

CATEGORY DATA

Table 43 Sales of Ice Cream and Frozen Desserts by Category: Volume 2014-2019
Table 44 Sales of Ice Cream and Frozen Desserts by Category: Value 2014-2019
Table 45 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2014-2019
Table 46 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2014-2019
Table 47 Sales of Ice Cream by Leading Flavours: Rankings 2014-2019
Table 48 Sales of Impulse Ice Cream by Format: % Value 2016-2019
Table 49 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2015-2019
Table 50 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2016-2019
Table 51 NBO Company Shares of Ice Cream: % Value 2015-2019
Table 52 LBN Brand Shares of Ice Cream: % Value 2016-2019
Table 53 NBO Company Shares of Impulse Ice Cream: % Value 2015-2019
Table 54 LBN Brand Shares of Impulse Ice Cream: % Value 2016-2019
Table 55 NBO Company Shares of Take-home Ice Cream: % Value 2015-2019
Table 56 LBN Brand Shares of Take-home Ice Cream: % Value 2016-2019
Table 57 NBO Company Shares of Frozen Desserts: % Value 2015-2019
Table 58 LBN Brand Shares of Frozen Desserts: % Value 2016-2019
Table 59 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2014-2019
Table 60 Distribution of Ice Cream by Format: % Value 2014-2019
Table 61 Distribution of Frozen Desserts by Format: % Value 2014-2019
Table 62 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2019-2024
Table 63 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2019-2024
Table 64 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2019-2024
Table 65 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2019-2024

Savoury Snacks in Brazil

HEADLINES

PROSPECTS

Desire for healthy snacks benefits vegetable, pulse and bread chips and rice snacks

Average unit price growth is the result of rising input costs

Shift to healthier products likely to continue proving unfavourable for savoury biscuits

COMPETITIVE LANDSCAPE

PepsiCo’s ongoing leadership based on strong marketing clout

Pressure on incomes pushes sales of cheaper domestic brands

Niche players benefit from rising demand for healthier types of savoury snacks

CATEGORY DATA

Table 66 Sales of Savoury Snacks by Category: Volume 2014-2019
Table 67 Sales of Savoury Snacks by Category: Value 2014-2019
Table 68 Sales of Savoury Snacks by Category: % Volume Growth 2014-2019
Table 69 Sales of Savoury Snacks by Category: % Value Growth 2014-2019
Table 70 NBO Company Shares of Savoury Snacks: % Value 2015-2019
Table 71 LBN Brand Shares of Savoury Snacks: % Value 2016-2019
Table 72 Distribution of Savoury Snacks by Format: % Value 2014-2019
Table 73 Forecast Sales of Savoury Snacks by Category: Volume 2019-2024
Table 74 Forecast Sales of Savoury Snacks by Category: Value 2019-2024
Table 75 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2019-2024
Table 76 Forecast Sales of Savoury Snacks by Category: % Value Growth 2019-2024

Sugar Confectionery in Brazil

HEADLINES

PROSPECTS

Sugar’s PR problems continue to suppress the category’s growth potential

Pressure on the sugar supply from Brazil’s ethanol industry pushes unit prices

Toffees, caramels and nougat benefits from traditional image

COMPETITIVE LANDSCAPE

Arcor loses value share as economic situation in Argentina deteriorates

Local companies remain strong names in a fragmented category

Sanchez Cano continues to benefit from its focus on innovation

CATEGORY DATA

Table 77 Sales of Sugar Confectionery by Category: Volume 2014-2019
Table 78 Sales of Sugar Confectionery by Category: Value 2014-2019
Table 79 Sales of Sugar Confectionery by Category: % Volume Growth 2014-2019
Table 80 Sales of Sugar Confectionery by Category: % Value Growth 2014-2019
Table 81 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2014-2019
Table 82 NBO Company Shares of Sugar Confectionery: % Value 2015-2019
Table 83 LBN Brand Shares of Sugar Confectionery: % Value 2016-2019
Table 84 Distribution of Sugar Confectionery by Format: % Value 2014-2019
Table 85 Forecast Sales of Sugar Confectionery by Category: Volume 2019-2024
Table 86 Forecast Sales of Sugar Confectionery by Category: Value 2019-2024
Table 87 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2019-2024
Table 88 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2019-2024

Sweet Biscuits, Snack Bars and Fruit Snacks in Brazil

HEADLINES

PROSPECTS

Healthier options win as consumers minimise the health impacts of their snacking

Demand for chocolate coated biscuits remains robust despite health concerns

Healthier products likely to be launched in response to rising demand

COMPETITIVE LANDSCAPE

Local player M Dias Branco SA maintains its leading position

Nestlé and Mondelez remain the leading multinational players

Private label registers strong growth as consumers become more accepting

CATEGORY DATA

Table 89 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2014-2019
Table 90 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2014-2019
Table 91 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2014-2019
Table 92 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2014-2019
Table 93 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2015-2019
Table 94 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2016-2019
Table 95 NBO Company Shares of Sweet Biscuits: % Value 2015-2019
Table 96 LBN Brand Shares of Sweet Biscuits: % Value 2016-2019
Table 97 NBO Company Shares of Snack Bars: % Value 2015-2019
Table 98 LBN Brand Shares of Snack Bars: % Value 2016-2019
Table 99 NBO Company Shares of Fruit Snacks: % Value 2015-2019
Table 100 LBN Brand Shares of Fruit Snacks: % Value 2016-2019
Table 101 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2014-2019
Table 102 Distribution of Sweet Biscuits by Format: % Value 2014-2019
Table 103 Distribution of Snack Bars by Format: % Value 2014-2019
Table 104 Distribution of Fruit Snacks by Format: % Value 2014-2019
Table 105 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2019-2024
Table 106 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2019-2024
Table 107 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2019-2024
Table 108 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2019-2024

Baby Food in Brazil

HEADLINES

PROSPECTS

Official guidelines recommend breast milk, placing pressure on sales of milk formula

Rising female participation in the workforce supports sales of baby food

Prepared baby food outperforms milk formula as natural positioning wins new fans

COMPETITIVE LANDSCAPE

Nestlé’s leading position based on its strong reputation

Internet retailing continues to grow in importance for baby food distribution

Official government advice offers hope for probiotic and prebiotic milk formula

CATEGORY DATA

Table 109 Sales of Baby Food by Category: Volume 2014-2019
Table 110 Sales of Baby Food by Category: Value 2014-2019
Table 111 Sales of Baby Food by Category: % Volume Growth 2014-2019
Table 112 Sales of Baby Food by Category: % Value Growth 2014-2019
Table 113 NBO Company Shares of Baby Food: % Value 2015-2019
Table 114 LBN Brand Shares of Baby Food: % Value 2016-2019
Table 115 Distribution of Baby Food by Format: % Value 2014-2019
Table 116 Forecast Sales of Baby Food by Category: Volume 2019-2024
Table 117 Forecast Sales of Baby Food by Category: Value 2019-2024
Table 118 Forecast Sales of Baby Food by Category: % Volume Growth 2019-2024
Table 119 Forecast Sales of Baby Food by Category: % Value Growth 2019-2024

Butter and Spreads in Brazil

HEADLINES

PROSPECTS

Rising butter consumption supports overall sales growth

Margarine and spreads continues to benefit from low prices and value positioning

Cooking fat remains a minor category due to lack of tradition and unhealthy image

COMPETITIVE LANDSCAPE

Qualy remains atop the rankings due to innovation and strong advertising campaigns

Becel to become a more popular brand due to the actions of its new owner Bunge

Butter brands resurgent despite general lack of innovation

CATEGORY DATA

Table 120 Sales of Butter and Spreads by Category: Volume 2014-2019
Table 121 Sales of Butter and Spreads by Category: Value 2014-2019
Table 122 Sales of Butter and Spreads by Category: % Volume Growth 2014-2019
Table 123 Sales of Butter and Spreads by Category: % Value Growth 2014-2019
Table 124 NBO Company Shares of Butter and Spreads: % Value 2015-2019
Table 125 LBN Brand Shares of Butter and Spreads: % Value 2016-2019
Table 126 Distribution of Butter and Spreads by Format: % Value 2014-2019
Table 127 Forecast Sales of Butter and Spreads by Category: Volume 2019-2024
Table 128 Forecast Sales of Butter and Spreads by Category: Value 2019-2024
Table 129 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2019-2024
Table 130 Forecast Sales of Butter and Spreads by Category: % Value Growth 2019-2024

Cheese in Brazil

HEADLINES

PROSPECTS

Dynamism in spreadable processed cheese due to traditional demand and economic recovery

Strong growth in cheese linked to widespread love of all types of cheeses

Regulatory control of artisanal cheese production likely to prove decisive

COMPETITIVE LANDSCAPE

Tirolez bets on rising demand for healthy and indulgent types of cheeses

Lactalis expands its range of Président cheeses in order to capture rising demand

Expanding local production set to benefit the category over the forecast period

CATEGORY DATA

Table 131 Sales of Cheese by Category: Volume 2014-2019
Table 132 Sales of Cheese by Category: Value 2014-2019
Table 133 Sales of Cheese by Category: % Volume Growth 2014-2019
Table 134 Sales of Cheese by Category: % Value Growth 2014-2019
Table 135 Sales of Spreadable Processed Cheese by Type: % Value 2014-2019
Table 136 Sales of Unprocessed Cheese by Type: % Value 2014-2019
Table 137 NBO Company Shares of Cheese: % Value 2015-2019
Table 138 LBN Brand Shares of Cheese: % Value 2016-2019
Table 139 Distribution of Cheese by Format: % Value 2014-2019
Table 140 Forecast Sales of Cheese by Category: Volume 2019-2024
Table 141 Forecast Sales of Cheese by Category: Value 2019-2024
Table 142 Forecast Sales of Cheese by Category: % Volume Growth 2019-2024
Table 143 Forecast Sales of Cheese by Category: % Value Growth 2019-2024

Drinking Milk Products in Brazil

HEADLINES

PROSPECTS

Very dynamic growth in other milk alternatives a sign of changing demand patterns

Rising unit prices the result of the increasing cost of milk and other production inputs

Concerns over high sugar content suppress demand for flavoured milk drinks

COMPETITIVE LANDSCAPE

Dairy Partners Americas maintains its leading position via a wide product range

Major global player Lactalis continues with its attempts to expand its sales in Brazil

A Tal da Castanhaset to translate its success in foodservice sales to retail sales

CATEGORY DATA

Table 144 Sales of Drinking Milk Products by Category: Volume 2014-2019
Table 145 Sales of Drinking Milk Products by Category: Value 2014-2019
Table 146 Sales of Drinking Milk Products by Category: % Volume Growth 2014-2019
Table 147 Sales of Drinking Milk Products by Category: % Value Growth 2014-2019
Table 148 NBO Company Shares of Drinking Milk Products: % Value 2015-2019
Table 149 LBN Brand Shares of Drinking Milk Products: % Value 2016-2019
Table 150 Distribution of Drinking Milk Products by Format: % Value 2014-2019
Table 151 Forecast Sales of Drinking Milk Products Products by Category: Volume 2019-2024
Table 152 Forecast Sales of Drinking Milk Products Products by Category: Value 2019-2024
Table 153 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2019-2024
Table 154 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2019-2024

Other Dairy in Brazil

HEADLINES

PROSPECTS

Condensed milk remains popular despite price rises

Cream remains popular, with trading down to cheaper products also seen in 2019

Fromage frais and quark the most dynamic category as consumers aim for healthy eating

COMPETITIVE LANDSCAPE

Nestlé focuses on condensed milk to reinforce its leading position in other dairy

Danone bets on innovation in its efforts to challenge Nestlé

Vigor bets on indulgence trend to present a strong challenge to the category leaders

CATEGORY DATA

Table 155 Sales of Other Dairy by Category: Volume 2014-2019
Table 156 Sales of Other Dairy by Category: Value 2014-2019
Table 157 Sales of Other Dairy by Category: % Volume Growth 2014-2019
Table 158 Sales of Other Dairy by Category: % Value Growth 2014-2019
Table 159 Sales of Cream by Type: % Value 2014-2019
Table 160 NBO Company Shares of Other Dairy: % Value 2015-2019
Table 161 LBN Brand Shares of Other Dairy: % Value 2016-2019
Table 162 Distribution of Other Dairy by Format: % Value 2014-2019
Table 163 Forecast Sales of Other Dairy by Category: Volume 2019-2024
Table 164 Forecast Sales of Other Dairy by Category: Value 2019-2024
Table 165 Forecast Sales of Other Dairy by Category: % Volume Growth 2019-2024
Table 166 Forecast Sales of Other Dairy by Category: % Value Growth 2019-2024

Yoghurt and Sour Milk Products in Brazil

HEADLINES

PROSPECTS

Recovery in consumer spending, desire for healthier snacking favourable for yoghurt

Category players respond to rising demand by launching healthy premium options

Drinking yoghurt a strong performer as consumers look for greater convenience

COMPETITIVE LANDSCAPE

Danone’s leadership in yoghurt underpinned by its focus on high-income consumers

New product launches at the core of Vigor’s strategy

Itambé focuses on new launches as Moo continues to bet on skyr

CATEGORY DATA

Table 167 Sales of Yoghurt and Sour Milk Products by Category: Volume 2014-2019
Table 168 Sales of Yoghurt and Sour Milk Products by Category: Value 2014-2019
Table 169 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2014-2019
Table 170 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2014-2019
Table 171 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2015-2019
Table 172 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2016-2019
Table 173 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2014-2019
Table 174 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2019-2024
Table 175 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2019-2024
Table 176 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2019-2024
Table 177 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2019-2024

Edible Oils in Brazil

HEADLINES

PROSPECTS

Soy oil continues to dominate edible oils for its affordability

Consumers continue to trade back up to olive oil although per capita consumption remains low

Consumers’ pursuit of health and wellness supports sales of other edible oils

COMPETITIVE LANDSCAPE

The leading brands Soya and Liza focus on sustainability

Portuguese brands lead olive oil with a focus on premium products and sustainability

Private label maintains a small base but grows slowly

CATEGORY DATA

Table 178 Sales of Edible Oils by Category: Volume 2014-2019
Table 179 Sales of Edible Oils by Category: Value 2014-2019
Table 180 Sales of Edible Oils by Category: % Volume Growth 2014-2019
Table 181 Sales of Edible Oils by Category: % Value Growth 2014-2019
Table 182 NBO Company Shares of Edible Oils: % Value 2015-2019
Table 183 LBN Brand Shares of Edible Oils: % Value 2016-2019
Table 184 Distribution of Edible Oils by Format: % Value 2014-2019
Table 185 Forecast Sales of Edible Oils by Category: Volume 2019-2024
Table 186 Forecast Sales of Edible Oils by Category: Value 2019-2024
Table 187 Forecast Sales of Edible Oils by Category: % Volume Growth 2019-2024
Table 188 Forecast Sales of Edible Oils by Category: % Value Growth 2019-2024

Ready Meals in Brazil

HEADLINES

PROSPECTS

Consumers continue to seek healthier ready meals with a home-made feel

Demand for convenient and practical options continues to drive significant growth in ready meals

Retailers meet the demand for practical ready meal solutions with a wider offering of chilled products and private label ranges

COMPETITIVE LANDSCAPE

Ifood Loop poses a threat to ready meals

JBS moves into negligible chilled ready meals with Seara Rotisserie

Smaller companies offer new products in niche food segments

CATEGORY DATA

Table 189 Sales of Ready Meals by Category: Volume 2014-2019
Table 190 Sales of Ready Meals by Category: Value 2014-2019
Table 191 Sales of Ready Meals by Category: % Volume Growth 2014-2019
Table 192 Sales of Ready Meals by Category: % Value Growth 2014-2019
Table 193 Sales of Frozen Ready Meals by Ethnicity: % Value 2014-2019
Table 194 NBO Company Shares of Ready Meals: % Value 2015-2019
Table 195 LBN Brand Shares of Ready Meals: % Value 2016-2019
Table 196 Distribution of Ready Meals by Format: % Value 2014-2019
Table 197 Forecast Sales of Ready Meals by Category: Volume 2019-2024
Table 198 Forecast Sales of Ready Meals by Category: Value 2019-2024
Table 199 Forecast Sales of Ready Meals by Category: % Volume Growth 2019-2024
Table 200 Forecast Sales of Ready Meals by Category: % Value Growth 2019-2024

Sauces, Dressings and Condiments in Brazil

HEADLINES

PROSPECTS

The development of sauces, dressings and condiments is limited by seasonings and dressings grown and made at home

Sauces, dressings and condiments that are healthier and help replicate restaurant dishes support value growth

Cooking and entertaining at home boosts sales of cooking sauces and barbecue sauces

COMPETITIVE LANDSCAPE

Bouillon brands launch healthier products with more natural ingredients

Pasta sauces continues to lead sales of sauces, dressings and condiments for the practicality of the products

Niche food trends continue to grow within sauces, dressings and condiments

CATEGORY DATA

Table 201 Sales of Sauces, Dressings and Condiments by Category: Volume 2014-2019
Table 202 Sales of Sauces, Dressings and Condiments by Category: Value 2014-2019
Table 203 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2014-2019
Table 204 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2014-2019
Table 205 Sales of Cooking Sauces by Type: % Value 2014-2019
Table 206 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2015-2019
Table 207 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2016-2019
Table 208 Distribution of Sauces, Dressings and Condiments by Format: % Value 2014-2019
Table 209 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2019-2024
Table 210 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2019-2024
Table 211 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2019-2024
Table 212 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2019-2024

Soup in Brazil

HEADLINES

PROSPECTS

Busy consumer lifestyles and nostalgia are expected to improve soup’s fortunes in the forecast period

Healthier options are expected to halt the decline in sales of instant soup

Promotions boost volume sales of shelf stable soup

COMPETITIVE LANDSCAPE

Unilever gains on Nestlé in soup

Vono regains sales by suggesting recipes on social media

Competition from other quick meal options perceived as healthier continues to hinder soup sales

CATEGORY DATA

Table 213 Sales of Soup by Category: Volume 2014-2019
Table 214 Sales of Soup by Category: Value 2014-2019
Table 215 Sales of Soup by Category: % Volume Growth 2014-2019
Table 216 Sales of Soup by Category: % Value Growth 2014-2019
Table 217 Sales of Soup by Leading Flavours: Rankings 2014-2019
Table 218 NBO Company Shares of Soup: % Value 2015-2019
Table 219 LBN Brand Shares of Soup: % Value 2016-2019
Table 220 Distribution of Soup by Format: % Value 2014-2019
Table 221 Forecast Sales of Soup by Category: Volume 2019-2024
Table 222 Forecast Sales of Soup by Category: Value 2019-2024
Table 223 Forecast Sales of Soup by Category: % Volume Growth 2019-2024
Table 224 Forecast Sales of Soup by Category: % Value Growth 2019-2024

Sweet Spreads in Brazil

HEADLINES

PROSPECTS

Honey’s health appeal supports its value sales

Positive growth continues in jams and preserves due to new consumption occasions and inventive food pairings

Chocolate spreads and nut and seed based spreads continue to gain popularity

COMPETITIVE LANDSCAPE

Nutella continues to dominate chocolate spreads with strategies to reach more consumers

The fitness trend and the indulgence appeal attract consumers to peanut butter

Queensberry maintains its lead in jams and preserves with new flavours and wider distribution

CATEGORY DATA

Table 225 Sales of Sweet Spreads by Category: Volume 2014-2019
Table 226 Sales of Sweet Spreads by Category: Value 2014-2019
Table 227 Sales of Sweet Spreads by Category: % Volume Growth 2014-2019
Table 228 Sales of Sweet Spreads by Category: % Value Growth 2014-2019
Table 229 Sales of Jams and Preserves by Leading Flavours: Rankings 2014-2019
Table 230 NBO Company Shares of Sweet Spreads: % Value 2015-2019
Table 231 LBN Brand Shares of Sweet Spreads: % Value 2016-2019
Table 232 Distribution of Sweet Spreads by Format: % Value 2014-2019
Table 233 Forecast Sales of Sweet Spreads by Category: Volume 2019-2024
Table 234 Forecast Sales of Sweet Spreads by Category: Value 2019-2024
Table 235 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2019-2024
Table 236 Forecast Sales of Sweet Spreads by Category: % Value Growth 2019-2024

Baked Goods in Brazil

HEADLINES

PROSPECTS

Bread consumption shifts further towards less industrially produced bread

Artisanal cake shops and a TV show influence the performance of unpackaged cakes

Convenience underlies the positive growth of dessert mixes

COMPETITIVE LANDSCAPE

Wickbold continues to evolve its range with naturally fermented baked goods

Technology features among brands’ innovative efforts

D Benta launches cake mixes inspired by television show

CATEGORY DATA

Table 237 Sales of Baked Goods by Category: Volume 2014-2019
Table 238 Sales of Baked Goods by Category: Value 2014-2019
Table 239 Sales of Baked Goods by Category: % Volume Growth 2014-2019
Table 240 Sales of Baked Goods by Category: % Value Growth 2014-2019
Table 241 Sales of Pastries by Type: % Value 2014-2019
Table 242 NBO Company Shares of Baked Goods: % Value 2015-2019
Table 243 LBN Brand Shares of Baked Goods: % Value 2016-2019
Table 244 Distribution of Baked Goods by Format: % Value 2014-2019
Table 245 Forecast Sales of Baked Goods by Category: Volume 2019-2024
Table 246 Forecast Sales of Baked Goods by Category: Value 2019-2024
Table 247 Forecast Sales of Baked Goods by Category: % Volume Growth 2019-2024
Table 248 Forecast Sales of Baked Goods by Category: % Value Growth 2019-2024

Breakfast Cereals in Brazil

HEADLINES

PROSPECTS

Value growth of breakfast cereals is supported by increased consumer spending and launches of healthier products

Consumers shift away from ultra-processed and sugar-laden types of breakfast cereals

Hot cereals performs best amid the health and wellness trend

COMPETITIVE LANDSCAPE

PepsiCo do Brasil takes the lead in breakfast cereals due to its dominance of hot cereals

New launches continue to widen Nestlé’s portfolio

Smaller brands benefit from the consumer shift towards more natural products that use regional ingredients

CATEGORY DATA

Table 249 Sales of Breakfast Cereals by Category: Volume 2014-2019
Table 250 Sales of Breakfast Cereals by Category: Value 2014-2019
Table 251 Sales of Breakfast Cereals by Category: % Volume Growth 2014-2019
Table 252 Sales of Breakfast Cereals by Category: % Value Growth 2014-2019
Table 253 NBO Company Shares of Breakfast Cereals: % Value 2015-2019
Table 254 LBN Brand Shares of Breakfast Cereals: % Value 2016-2019
Table 255 Distribution of Breakfast Cereals by Format: % Value 2014-2019
Table 256 Forecast Sales of Breakfast Cereals by Category: Volume 2019-2024
Table 257 Forecast Sales of Breakfast Cereals by Category: Value 2019-2024
Table 258 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2019-2024
Table 259 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2019-2024

Processed Fruit and Vegetables in Brazil

HEADLINES

PROSPECTS

Convenience underpins the growth of processed fruit and vegetables

Shelf stable vegetables continues to dominate driven by consumption inertia and increased home cooking

Economic recovery and the readmission of carbs to consumers’ diets boost sales of frozen processed potatoes

COMPETITIVE LANDSCAPE

McCain defends its leading position in frozen processed potatoes through acquisitions and expansion of operations

Manufacturers are likely to benefit from changing consumers’ perception of the freshness and nutritional content of frozen processed fruit and vegetables

Private label is expected to gain penetration within processed fruit and vegetables

CATEGORY DATA

Table 260 Sales of Processed Fruit and Vegetables by Category: Volume 2014-2019
Table 261 Sales of Processed Fruit and Vegetables by Category: Value 2014-2019
Table 262 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2014-2019
Table 263 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2014-2019
Table 264 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2014-2019
Table 265 NBO Company Shares of Processed Fruit and Vegetables: % Value 2015-2019
Table 266 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2016-2019
Table 267 Distribution of Processed Fruit and Vegetables by Format: % Value 2014-2019
Table 268 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2019-2024
Table 269 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2019-2024
Table 270 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2019-2024
Table 271 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2019-2024

Processed Meat and Seafood in Brazil

HEADLINES

PROSPECTS

Processed meat sees its value growth boosted by economic recovery, external factors that raise input costs, and more premium launches

Consumption inertia supports sales of processed meat but processed seafood suffers from a negative health perception

Meat substitutes remains negligible in Brazil but increasing flexitarianism encourages manufacturers and foodservice chains to offer vegan/vegetarian options

COMPETITIVE LANDSCAPE

Innovation consolidates the dominance of Brf Brasil Foods in processed meat

JBS offers a portfolio that addresses diverse consumer demand and trends

Several brands launch meat substitutes in 2019

CATEGORY DATA

Table 272 Sales of Processed Meat and Seafood by Category: Volume 2014-2019
Table 273 Sales of Processed Meat and Seafood by Category: Value 2014-2019
Table 274 Sales of Processed Meat and Seafood by Category: % Volume Growth 2014-2019
Table 275 Sales of Processed Meat and Seafood by Category: % Value Growth 2014-2019
Table 276 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 277 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 278 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 279 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2014-2019
Table 280 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2014-2019
Table 281 NBO Company Shares of Processed Meat and Seafood: % Value 2015-2019
Table 282 LBN Brand Shares of Processed Meat and Seafood: % Value 2016-2019
Table 283 Distribution of Processed Meat and Seafood by Format: % Value 2014-2019
Table 284 Forecast Sales of Processed Meat and Seafood by Category: Volume 2019-2024
Table 285 Forecast Sales of Processed Meat and Seafood by Category: Value 2019-2024
Table 286 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2019-2024
Table 287 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2019-2024

Rice, Pasta and Noodles in Brazil

HEADLINES

PROSPECTS

Rice sales keep rice, pasta and noodles buoyant

Pasta consumption varies between regions

Manufacturers premiumise their pasta products as consumers become more able to trade up

COMPETITIVE LANDSCAPE

Tio João invests in research and development and new launches

Uncle Ben’s sets the standard for other brands to launch practical rice products

The level of publicity and marketing varies between rice, pasta and noodles

CATEGORY DATA

Table 288 Sales of Rice, Pasta and Noodles by Category: Volume 2014-2019
Table 289 Sales of Rice, Pasta and Noodles by Category: Value 2014-2019
Table 290 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2014-2019
Table 291 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2014-2019
Table 292 Sales of Instant Noodles by Leading Flavours: Rankings 2014-2019
Table 293 NBO Company Shares of Rice, Pasta and Noodles: % Value 2015-2019
Table 294 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2016-2019
Table 295 NBO Company Shares of Rice: % Value 2015-2019
Table 296 LBN Brand Shares of Rice: % Value 2016-2019
Table 297 NBO Company Shares of Pasta: % Value 2015-2019
Table 298 LBN Brand Shares of Pasta: % Value 2016-2019
Table 299 NBO Company Shares of Noodles: % Value 2015-2019
Table 300 LBN Brand Shares of Noodles: % Value 2016-2019
Table 301 Distribution of Rice, Pasta and Noodles by Format: % Value 2014-2019
Table 302 Distribution of Rice by Format: % Value 2014-2019
Table 303 Distribution of Pasta by Format: % Value 2014-2019
Table 304 Distribution of Noodles by Format: % Value 2014-2019
Table 305 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2019-2024
Table 306 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2019-2024
Table 307 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2019-2024
Table 308 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2019-2024

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