Packaged Food in Brazil

January 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Packaged Food industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Packaged Food industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Packaged Food in Brazil report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Packaged Food in Brazil?
  • Which are the leading brands in Packaged Food in Brazil?
  • How are products distributed in Packaged Food in Brazil?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Packaged Food?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Brazil?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Packaged Food in Brazil

EXECUTIVE SUMMARY

COVID-19 impact on packaged food
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for packaged food?

FOODSERVICE

Sales to Foodservice
Permanent outlet closures to delay sales recovery Rising unemployment diminishes meal voucher usage Manufacturers tailoring their foodservice offering more closely
Consumer Foodservice
Demand for takeaway and home-delivery likely to remain at higher level Home-made dishes could challenge foodservice sales during recession Convenience of foodservice and home delivery becoming more significant
Category Data
Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025 Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025 Table 1 Foodservice Sales of Packaged Food by Category: Volume 2015-2020 Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025 Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2015-2020 Table 6 Sales of Packaged Food by Category: Value 2015-2020 Table 7 Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 8 Sales of Packaged Food by Category: % Value Growth 2015-2020 Table 9 GBO Company Shares of Packaged Food: % Value 2016-2020 Table 10 NBO Company Shares of Packaged Food: % Value 2016-2020 Table 11 LBN Brand Shares of Packaged Food: % Value 2017-2020 Table 12 Penetration of Private Label by Category: % Value 2015-2020 Table 13 Distribution of Packaged Food by Format: % Value 2015-2020 Table 14 Distribution of Packaged Food by Format and Category: % Value 2020 Table 15 Forecast Sales of Packaged Food by Category: Volume 2020-2025 Table 16 Forecast Sales of Packaged Food by Category: Value 2020-2025 Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025 Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Edible Oils in Brazil

KEY DATA FINDINGS

2020 IMPACT

Shift from foodservice to retail and stockpiling due to COVID-19 boost sales in 2020
Soy oil continues to dominate edible oils due to its affordability
Multinationals Bunge Alimentos and Cargill Agrícola lead with a focus on sustainability

RECOVERY AND OPPORTUNITIES

More home cooking to drive future growth
Interest in healthier diets and premium ingredients to benefit olive oil
Consumers’ pursuit of health and wellness supports sales of other edible oils

CATEGORY DATA

Table 19 Sales of Edible Oils by Category: Volume 2015-2020 Table 20 Sales of Edible Oils by Category: Value 2015-2020 Table 21 Sales of Edible Oils by Category: % Volume Growth 2015-2020 Table 22 Sales of Edible Oils by Category: % Value Growth 2015-2020 Table 23 NBO Company Shares of Edible Oils: % Value 2016-2020 Table 24 LBN Brand Shares of Edible Oils: % Value 2017-2020 Table 25 Distribution of Edible Oils by Format: % Value 2015-2020 Table 26 Forecast Sales of Edible Oils by Category: Volume 2020-2025 Table 27 Forecast Sales of Edible Oils by Category: Value 2020-2025 Table 28 Forecast Sales of Edible Oils by Category: % Volume Growth 2020-2025 Table 29 Forecast Sales of Edible Oils by Category: % Value Growth 2020-2025

Ready Meals in Brazil

KEY DATA FINDINGS

2020 IMPACT

Home seclusion and stockpiling give sales a boost in 2020
Frozen ready meals provide a practical solution
BRF and JBS lead, but smaller companies offer new products in niche food segments

RECOVERY AND OPPORTUNITIES

More time spent at home to ensure further growth
A clear positioning will be key to remain competitive
Potential for negligible chilled ready meals to develop

CATEGORY DATA

Table 30 Sales of Ready Meals by Category: Volume 2015-2020 Table 31 Sales of Ready Meals by Category: Value 2015-2020 Table 32 Sales of Ready Meals by Category: % Volume Growth 2015-2020 Table 33 Sales of Ready Meals by Category: % Value Growth 2015-2020 Table 34 Sales of Frozen Ready Meals by Ethnicity: % Value 2015-2020 Table 35 NBO Company Shares of Ready Meals: % Value 2016-2020 Table 36 LBN Brand Shares of Ready Meals: % Value 2017-2020 Table 37 Distribution of Ready Meals by Format: % Value 2015-2020 Table 38 Forecast Sales of Ready Meals by Category: Volume 2020-2025 Table 39 Forecast Sales of Ready Meals by Category: Value 2020-2025 Table 40 Forecast Sales of Ready Meals by Category: % Volume Growth 2020-2025 Table 41 Forecast Sales of Ready Meals by Category: % Value Growth 2020-2025

Sauces, Dressings and Condiments in Brazil

KEY DATA FINDINGS

2020 IMPACT

Channel shifts and home seclusion due to COVID-19 benefit 2020 sales
Category development limited by seasonings and dressings grown and made at home
Cargill Agrícola SA leads with its popular pasta sauce brand

RECOVERY AND OPPORTUNITIES

New products to benefit table sauces
Convenient and affordable stock cubes and powders to remain a strong category
Products that are healthier and help replicate restaurant dishes support value growth

CATEGORY DATA

Table 42 Sales of Sauces, Dressings and Condiments by Category: Volume 2015-2020 Table 43 Sales of Sauces, Dressings and Condiments by Category: Value 2015-2020 Table 44 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2015-2020 Table 45 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2015-2020 Table 46 Sales of Cooking Sauces by Type: % Value 2015-2020 Table 47 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2016-2020 Table 48 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2017-2020 Table 49 Distribution of Sauces, Dressings and Condiments by Format: % Value 2015-2020 Table 50 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2020-2025 Table 51 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2020-2025 Table 52 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2020-2025 Table 53 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2020-2025

Sweet Spreads in Brazil

KEY DATA FINDINGS

2020 IMPACT

Indulgent sweet spreads benefit from home seclusion in 2020
Health concerns support sales of honey and nut and seed based spreads
Ferrero leads with its popular Nutella chocolate spread

RECOVERY AND OPPORTUNITIES

Positive future with more consumers cooking at home
Healthy products set to enjoy growth
Increasing presence of private label to 2025

CATEGORY DATA

Table 54 Sales of Sweet Spreads by Category: Volume 2015-2020 Table 55 Sales of Sweet Spreads by Category: Value 2015-2020 Table 56 Sales of Sweet Spreads by Category: % Volume Growth 2015-2020 Table 57 Sales of Sweet Spreads by Category: % Value Growth 2015-2020 Table 58 Sales of Jams and Preserves by Leading Flavours: Rankings 2015-2020 Table 59 NBO Company Shares of Sweet Spreads: % Value 2016-2020 Table 60 LBN Brand Shares of Sweet Spreads: % Value 2017-2020 Table 61 Distribution of Sweet Spreads by Format: % Value 2015-2020 Table 62 Forecast Sales of Sweet Spreads by Category: Volume 2020-2025 Table 63 Forecast Sales of Sweet Spreads by Category: Value 2020-2025 Table 64 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2020-2025 Table 65 Forecast Sales of Sweet Spreads by Category: % Value Growth 2020-2025

Soup in Brazil

KEY DATA FINDINGS

2020 IMPACT

Popularity of homemade soup limits demand for prepared soup
Competition from other quick meal options perceived as healthier continues to hinder soup sales
Nestlé leads with its strong Maggi brand

RECOVERY AND OPPORTUNITIES

Healthier and affordable homemade soup to remain the biggest threat
Potential of chilled soups that offer other consumption occasions

CATEGORY DATA

Table 66 Sales of Soup by Category: Volume 2015-2020 Table 67 Sales of Soup by Category: Value 2015-2020 Table 68 Sales of Soup by Category: % Volume Growth 2015-2020 Table 69 Sales of Soup by Category: % Value Growth 2015-2020 Table 70 Sales of Soup by Leading Flavours: Rankings 2015-2020 Table 71 NBO Company Shares of Soup: % Value 2016-2020 Table 72 LBN Brand Shares of Soup: % Value 2017-2020 Table 73 Distribution of Soup by Format: % Value 2015-2020 Table 74 Forecast Sales of Soup by Category: Volume 2020-2025 Table 75 Forecast Sales of Soup by Category: Value 2020-2025 Table 76 Forecast Sales of Soup by Category: % Volume Growth 2020-2025 Table 77 Forecast Sales of Soup by Category: % Value Growth 2020-2025

Baked Goods in Brazil

KEY DATA FINDINGS

2020 IMPACT

Consumption of leavened bread increases during the COVID-19 pandemic
Ongoing growth for artisanal baked goods
Severe decline in individual packaged cakes for children as schools close

RECOVERY AND OPPORTUNITIES

A return to more moderate consumption growth going forward
Frozen baked goods to remain popular going forward
Health and wellness increasingly important in baked goods

CATEGORY DATA

Table 78 Sales of Baked Goods by Category: Volume 2015-2020 Table 79 Sales of Baked Goods by Category: Value 2015-2020 Table 80 Sales of Baked Goods by Category: % Volume Growth 2015-2020 Table 81 Sales of Baked Goods by Category: % Value Growth 2015-2020 Table 82 Sales of Pastries by Type: % Value 2015-2020 Table 83 NBO Company Shares of Baked Goods: % Value 2016-2020 Table 84 LBN Brand Shares of Baked Goods: % Value 2017-2020 Table 85 Distribution of Baked Goods by Format: % Value 2015-2020 Table 86 Forecast Sales of Baked Goods by Category: Volume 2020-2025 Table 87 Forecast Sales of Baked Goods by Category: Value 2020-2025 Table 88 Forecast Sales of Baked Goods by Category: % Volume Growth 2020-2025 Table 89 Forecast Sales of Baked Goods by Category: % Value Growth 2020-2025

Breakfast Cereals in Brazil

KEY DATA FINDINGS

2020 IMPACT

Brazilians cut back their consumption of breakfast cereals due to high unit prices during the COVID-19 pandemic
Home schooling negatively impacts consumption
Even hot cereals suffers during the pandemic

RECOVERY AND OPPORTUNITIES

Slow return to growth for breakfast cereals
Manufacturers aim to make breakfast cereals more appealing to Brazilian tastes
Health and wellness increasingly important

CATEGORY DATA

Table 90 Sales of Breakfast Cereals by Category: Volume 2015-2020 Table 91 Sales of Breakfast Cereals by Category: Value 2015-2020 Table 92 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020 Table 93 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020 Table 94 NBO Company Shares of Breakfast Cereals: % Value 2016-2020 Table 95 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020 Table 96 Distribution of Breakfast Cereals by Format: % Value 2015-2020 Table 97 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025 Table 98 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025 Table 99 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025 Table 100 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2020-2025

Processed Meat and Seafood in Brazil

KEY DATA FINDINGS

2020 IMPACT

Stockpiling early in the lockdown period benefits sales of processed meat and seafood
Convenience trumps health concerns for many during the pandemic
Accelerating growth for meat substitutes

RECOVERY AND OPPORTUNITIES

Good ongoing growth over the forecast period
Players recognise the potential of meat substitutes
Players invest more in products designed for home consumption

CATEGORY DATA

Table 101 Sales of Processed Meat and Seafood by Category: Volume 2015-2020 Table 102 Sales of Processed Meat and Seafood by Category: Value 2015-2020 Table 103 Sales of Processed Meat and Seafood by Category: % Volume Growth 2015-2020 Table 104 Sales of Processed Meat and Seafood by Category: % Value Growth 2015-2020 Table 105 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 106 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 107 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 108 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2015-2020 Table 109 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2015-2020 Table 110 NBO Company Shares of Processed Meat and Seafood: % Value 2016-2020 Table 111 LBN Brand Shares of Processed Meat and Seafood: % Value 2017-2020 Table 112 Distribution of Processed Meat and Seafood by Format: % Value 2015-2020 Table 113 Forecast Sales of Processed Meat and Seafood by Category: Volume 2020-2025 Table 114 Forecast Sales of Processed Meat and Seafood by Category: Value 2020-2025 Table 115 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2020-2025 Table 116 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2020-2025

Processed Fruit and Vegetables in Brazil

KEY DATA FINDINGS

2020 IMPACT

Processed fruit and vegetables receives a boost from some stockpiling early in the lockdown period
Vegetables the stars of shelf stable fruit and vegetables
Potatoes and vegetables drive growth in frozen formats

RECOVERY AND OPPORTUNITIES

Good growth going forward
Frozen processed potatoes to continue to witness development
Frozen processed vegetables increasingly popular

CATEGORY DATA

Table 117 Sales of Processed Fruit and Vegetables by Category: Volume 2015-2020 Table 118 Sales of Processed Fruit and Vegetables by Category: Value 2015-2020 Table 119 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2015-2020 Table 120 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2015-2020 Table 121 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2015-2020 Table 122 NBO Company Shares of Processed Fruit and Vegetables: % Value 2016-2020 Table 123 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2017-2020 Table 124 Distribution of Processed Fruit and Vegetables by Format: % Value 2015-2020 Table 125 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025 Table 126 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2020-2025 Table 127 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025 Table 128 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025

Rice, Pasta and Noodles in Brazil

KEY DATA FINDINGS

2020 IMPACT

Many supermarkets ration sales of rice, pasta and noodles due to stockpiling in the early stages of the pandemic
Limited government income support supports sales
Price increases later in the year make it difficult for many consumers

RECOVERY AND OPPORTUNITIES

Ongoing moderate growth going forward
Smaller and regional brands set to grow
New flavours in instant noodles

CATEGORY DATA

Table 129 Sales of Rice, Pasta and Noodles by Category: Volume 2015-2020 Table 130 Sales of Rice, Pasta and Noodles by Category: Value 2015-2020 Table 131 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2015-2020 Table 132 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2015-2020 Table 133 Sales of Instant Noodles by Leading Flavours: Rankings 2015-2020 Table 134 NBO Company Shares of Rice, Pasta and Noodles: % Value 2016-2020 Table 135 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2017-2020 Table 136 NBO Company Shares of Rice: % Value 2016-2020 Table 137 LBN Brand Shares of Rice: % Value 2017-2020 Table 138 NBO Company Shares of Pasta: % Value 2016-2020 Table 139 LBN Brand Shares of Pasta: % Value 2017-2020 Table 140 NBO Company Shares of Noodles: % Value 2016-2020 Table 141 LBN Brand Shares of Noodles: % Value 2017-2020 Table 142 Distribution of Rice, Pasta and Noodles by Format: % Value 2015-2020 Table 143 Distribution of Rice by Format: % Value 2015-2020 Table 144 Distribution of Pasta by Format: % Value 2015-2020 Table 145 Distribution of Noodles by Format: % Value 2015-2020 Table 146 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025 Table 147 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2020-2025 Table 148 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025 Table 149 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025

Packaged Food

In packaged food we consider two aspects of food sales: 1) Retail sales. 2) Foodservice. Retail sales is defined as sales through establishments primarily engaged in the sale of fresh, packaged and prepared foods for home preparation and consumption. This excludes hotels, restaurant, cafés, duty free sales and institutional sales (canteens, prisons/jails, hospitals, army, etc). Our retail definition EXCLUDES the purchase of food products from foodservice outlets for consumption off-premises, eg impulse confectionery bought from counters of cafés/bars. This falls under foodservice sales. For foodservice, we capture all sales to foodservice outlets, regardless of whether the products are eventually consumed on-premise or off-premise. Foodservice sales is defined as sales to consumer foodservice outlets that serve the general public in a non-captive environment. Outlets include cafés/bars, FSR (full-service restaurants), fast food, 100% home delivery/takeaway, self-service cafeterias and street stalls/kiosks. Sales to semicaptive foodservice outlets are also included. This describes outlets located in leisure, travel and retail environments. 1) Retail refers to units located in retail outlets such as department stores, shopping malls, shopping centres, super/hypermarkets etc. 2) Leisure refers to units located in leisure establishments such as museums, health clubs, cinemas, theatres, theme parks and sports stadiums. 3) Travel refers to units located in based in airports, rail stations, coach stations, motorway service stations offering gas facilities etc. Beyond the scope of the foodservice research are captive foodservice units that serve captive populations around institutions such as hospitals, schools, and prisons. This is also known as institutional sales.

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This report originates from Passport, our Packaged Food research and analysis database.

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