Packaged Food in Brazil

January 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Packaged Food industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Packaged Food industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Packaged Food in Brazil report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Packaged Food in Brazil?
  • Which are the leading brands in Packaged Food in Brazil?
  • How are products distributed in Packaged Food in Brazil?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Packaged Food?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Brazil?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Packaged Food in Brazil

EXECUTIVE SUMMARY

COVID-19 impact on packaged food
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for packaged food?

FOODSERVICE

Sales to Foodservice
Permanent outlet closures to delay sales recovery Rising unemployment diminishes meal voucher usage Manufacturers tailoring their foodservice offering more closely
Consumer Foodservice
Demand for takeaway and home-delivery likely to remain at higher level Home-made dishes could challenge foodservice sales during recession Convenience of foodservice and home delivery becoming more significant
Category Data
Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025 Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025 Table 1 Foodservice Sales of Packaged Food by Category: Volume 2015-2020 Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025 Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2015-2020 Table 6 Sales of Packaged Food by Category: Value 2015-2020 Table 7 Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 8 Sales of Packaged Food by Category: % Value Growth 2015-2020 Table 9 GBO Company Shares of Packaged Food: % Value 2016-2020 Table 10 NBO Company Shares of Packaged Food: % Value 2016-2020 Table 11 LBN Brand Shares of Packaged Food: % Value 2017-2020 Table 12 Penetration of Private Label by Category: % Value 2015-2020 Table 13 Distribution of Packaged Food by Format: % Value 2015-2020 Table 14 Distribution of Packaged Food by Format and Category: % Value 2020 Table 15 Forecast Sales of Packaged Food by Category: Volume 2020-2025 Table 16 Forecast Sales of Packaged Food by Category: Value 2020-2025 Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025 Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Chocolate Confectionery in Brazil

KEY DATA FINDINGS

2020 IMPACT

Key manufacturers bet on e-commerce and partnership with third party delivery apps
Largest franchise specialists in chocolate confectionery also react quickly
Digital transformation impacts the category

RECOVERY AND OPPORTUNITIES

Sales of chocolate are less affected compared to other impulse snacks
E-commerce, virtual stores and delivery apps will increase their partnerships with key chocolate manufacturers over the forecast period
Recovery of losses in 2021 followed by further healthy growth from 2022
Summary 2 Other Chocolate Confectionery by Product Type: 2020

CATEGORY DATA

Table 19 Sales of Chocolate Confectionery by Category: Volume 2015-2020 Table 20 Sales of Chocolate Confectionery by Category: Value 2015-2020 Table 21 Sales of Chocolate Confectionery by Category: % Volume Growth 2015-2020 Table 22 Sales of Chocolate Confectionery by Category: % Value Growth 2015-2020 Table 23 Sales of Chocolate Tablets by Type: % Value 2015-2020 Table 24 NBO Company Shares of Chocolate Confectionery: % Value 2016-2020 Table 25 LBN Brand Shares of Chocolate Confectionery: % Value 2017-2020 Table 26 Distribution of Chocolate Confectionery by Format: % Value 2015-2020 Table 27 Forecast Sales of Chocolate Confectionery by Category: Volume 2020-2025 Table 28 Forecast Sales of Chocolate Confectionery by Category: Value 2020-2025 Table 29 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2020-2025 Table 30 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2020-2025

Gum in Brazil

KEY DATA FINDINGS

2020 IMPACT

Gum suffers with the closure of non-essential stores and reduced footfall in physical stores
Bubble gum shows deep sales drop due to health concerns
Industry players face a dichotomy in terms of premiumisation

RECOVERY AND OPPORTUNITIES

Bubble gum will continue losing volume sales over the forecast period
Sugar-free chewing gum will continue to be most dynamic over the forecast period
Gum is a highly concentrated and mature category

CATEGORY DATA

Table 31 Sales of Gum by Category: Volume 2015-2020 Table 32 Sales of Gum by Category: Value 2015-2020 Table 33 Sales of Gum by Category: % Volume Growth 2015-2020 Table 34 Sales of Gum by Category: % Value Growth 2015-2020 Table 35 Sales of Gum by Flavour: Rankings 2015-2020 Table 36 NBO Company Shares of Gum: % Value 2016-2020 Table 37 LBN Brand Shares of Gum: % Value 2017-2020 Table 38 Distribution of Gum by Format: % Value 2015-2020 Table 39 Forecast Sales of Gum by Category: Volume 2020-2025 Table 40 Forecast Sales of Gum by Category: Value 2020-2025 Table 41 Forecast Sales of Gum by Category: % Volume Growth 2020-2025 Table 42 Forecast Sales of Gum by Category: % Value Growth 2020-2025

Sugar Confectionery in Brazil

KEY DATA FINDINGS

2020 IMPACT

Children staying at home affects impulse purchases of sugar confectionery
Drugstores, an essential channel during the pandemic, favours sales of medicated confectionery
Both domestic and multinational manufacturers experience challenging times during the pandemic period

RECOVERY AND OPPORTUNITIES

Closures to prevent the spread of COVID-19 will impact sugar confectionery in 2020
Reopening of non-essential stores and foodservice channel outlets will improve sales of sugar confectionery from 2021
Mixed retailers should help drive category sales from 2021

CATEGORY DATA

Table 43 Sales of Sugar Confectionery by Category: Volume 2015-2020 Table 44 Sales of Sugar Confectionery by Category: Value 2015-2020 Table 45 Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020 Table 46 Sales of Sugar Confectionery by Category: % Value Growth 2015-2020 Table 47 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2015-2020 Table 48 NBO Company Shares of Sugar Confectionery: % Value 2016-2020 Table 49 LBN Brand Shares of Sugar Confectionery: % Value 2017-2020 Table 50 Distribution of Sugar Confectionery by Format: % Value 2015-2020 Table 51 Forecast Sales of Sugar Confectionery by Category: Volume 2020-2025 Table 52 Forecast Sales of Sugar Confectionery by Category: Value 2020-2025 Table 53 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025 Table 54 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2020-2025

Sweet Biscuits, Snack Bars and Fruit Snacks in Brazil

KEY DATA FINDINGS

2020 IMPACT

Sweet biscuits performs well in 2020 driven by indulgence and self-pampering amidst the COVID-19 pandemic
Cost pressures also impacting unit prices of sweet biscuits
Closures negatively affect sales of snack bars in 2020

RECOVERY AND OPPORTUNITIES

Sweet biscuits will continue to dominate overall sales over the forecast period
E-commerce, marketplace agreements and virtual stores should favour snack bars in the coming years
Opportunity for acquisitions in a fragmented category

CATEGORY DATA

Table 55 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2015-2020 Table 56 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2015-2020 Table 57 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2015-2020 Table 58 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2015-2020 Table 59 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2016-2020 Table 60 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2017-2020 Table 61 NBO Company Shares of Sweet Biscuits: % Value 2016-2020 Table 62 LBN Brand Shares of Sweet Biscuits: % Value 2017-2020 Table 63 NBO Company Shares of Snack Bars: % Value 2016-2020 Table 64 LBN Brand Shares of Snack Bars: % Value 2017-2020 Table 65 NBO Company Shares of Fruit Snacks: % Value 2016-2020 Table 66 LBN Brand Shares of Fruit Snacks: % Value 2017-2020 Table 67 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2015-2020 Table 68 Distribution of Sweet Biscuits by Format: % Value 2015-2020 Table 69 Distribution of Snack Bars by Format: % Value 2015-2020 Table 70 Distribution of Fruit Snacks by Format: % Value 2015-2020 Table 71 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2020-2025 Table 72 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025 Table 73 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025 Table 74 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025

Ice Cream and Frozen Desserts in Brazil

KEY DATA FINDINGS

2020 IMPACT

After a strong retail performance in 2019, 2020 is a big challenge for many ice cream manufacturers
Foodservice sales plummet due to the closure of small ice cream parlours
Multinationals step up their activities during the COVID-19 pandemic

RECOVERY AND OPPORTUNITIES

Year-on-year sales performance improvements expected from 2021, helped by innovation in pack sizes and flavours
HW limited in ice cream and frozen desserts but premium versions offer opportunities
Institutional campaign intended to boost future sales

CATEGORY DATA

Table 75 Sales of Ice Cream and Frozen Desserts by Category: Volume 2015-2020 Table 76 Sales of Ice Cream and Frozen Desserts by Category: Value 2015-2020 Table 77 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2015-2020 Table 78 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2015-2020 Table 79 Sales of Ice Cream by Leading Flavours: Rankings 2015-2020 Table 80 Sales of Impulse Ice Cream by Format: % Value 2015-2020 Table 81 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2016-2020 Table 82 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2017-2020 Table 83 NBO Company Shares of Ice Cream: % Value 2016-2020 Table 84 LBN Brand Shares of Ice Cream: % Value 2017-2020 Table 85 NBO Company Shares of Impulse Ice Cream: % Value 2016-2020 Table 86 LBN Brand Shares of Impulse Ice Cream: % Value 2017-2020 Table 87 NBO Company Shares of Take-home Ice Cream: % Value 2016-2020 Table 88 LBN Brand Shares of Take-home Ice Cream: % Value 2017-2020 Table 89 NBO Company Shares of Frozen Desserts: % Value 2016-2020 Table 90 LBN Brand Shares of Frozen Desserts: % Value 2017-2020 Table 91 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2015-2020 Table 92 Distribution of Ice Cream by Format: % Value 2015-2020 Table 93 Distribution of Frozen Desserts by Format: % Value 2015-2020 Table 94 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2020-2025 Table 95 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2020-2025 Table 96 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2020-2025 Table 97 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2020-2025

Savoury Snacks in Brazil

KEY DATA FINDINGS

2020 IMPACT

Quarantine period favours sales of savoury snacks in 2020
School closures and heightened anxiety levels positively impact sales of savoury snacks
Companies prioritise key channels during the pandemic-induced restriction measures

RECOVERY AND OPPORTUNITIES

New label legislation will alert consumers to sodium and fat levels
E-commerce expected to improve its share over the forecast period
Healthy snacks will return to growth over the forecast period

CATEGORY DATA

Table 98 Sales of Savoury Snacks by Category: Volume 2015-2020 Table 99 Sales of Savoury Snacks by Category: Value 2015-2020 Table 100 Sales of Savoury Snacks by Category: % Volume Growth 2015-2020 Table 101 Sales of Savoury Snacks by Category: % Value Growth 2015-2020 Table 102 NBO Company Shares of Savoury Snacks: % Value 2016-2020 Table 103 LBN Brand Shares of Savoury Snacks: % Value 2017-2020 Table 104 Distribution of Savoury Snacks by Format: % Value 2015-2020 Table 105 Forecast Sales of Savoury Snacks by Category: Volume 2020-2025 Table 106 Forecast Sales of Savoury Snacks by Category: Value 2020-2025 Table 107 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2020-2025 Table 108 Forecast Sales of Savoury Snacks by Category: % Value Growth 2020-2025

Baby Food in Brazil

KEY DATA FINDINGS

2020 IMPACT

Panic buying boosts sales of milk formula at the start of the COVID-19 outbreak
Dominant player Nestlé Brasil reinforces production of milk-based products
With more time at home, parents are more likely to prepare home-made baby food

RECOVERY AND OPPORTUNITIES

COVID-19 is not expected to have any long-term negative effects for baby food
More women joining the workforce supports sales of baby food
Dried baby food to record the deepest volume decline over the forecast period

CATEGORY DATA

Table 109 Sales of Baby Food by Category: Volume 2015-2020 Table 110 Sales of Baby Food by Category: Value 2015-2020 Table 111 Sales of Baby Food by Category: % Volume Growth 2015-2020 Table 112 Sales of Baby Food by Category: % Value Growth 2015-2020 Table 113 NBO Company Shares of Baby Food: % Value 2016-2020 Table 114 LBN Brand Shares of Baby Food: % Value 2017-2020 Table 115 Distribution of Baby Food by Format: % Value 2015-2020 Table 116 Forecast Sales of Baby Food by Category: Volume 2020-2025 Table 117 Forecast Sales of Baby Food by Category: Value 2020-2025 Table 118 Forecast Sales of Baby Food by Category: % Volume Growth 2020-2025 Table 119 Forecast Sales of Baby Food by Category: % Value Growth 2020-2025

Butter and Spreads in Brazil

KEY DATA FINDINGS

2020 IMPACT

COVID-19 positively impacts sales of butter and spreads in 2020...
...but the pandemic also further drives up the costs of producing butter
Major changes in the margarine and spreads competitive landscape

RECOVERY AND OPPORTUNITIES

New legislation should increase consumer awareness
Natural fats in dairy products likely to benefit from being seen as good for the health
Premiumisation as a way to expand sales in butter and spreads

CATEGORY DATA

Table 120 Sales of Butter and Spreads by Category: Volume 2015-2020 Table 121 Sales of Butter and Spreads by Category: Value 2015-2020 Table 122 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020 Table 123 Sales of Butter and Spreads by Category: % Value Growth 2015-2020 Table 124 NBO Company Shares of Butter and Spreads: % Value 2016-2020 Table 125 LBN Brand Shares of Butter and Spreads: % Value 2017-2020 Table 126 Distribution of Butter and Spreads by Format: % Value 2015-2020 Table 127 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025 Table 128 Forecast Sales of Butter and Spreads by Category: Value 2020-2025 Table 129 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025 Table 130 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025

Cheese in Brazil

KEY DATA FINDINGS

2020 IMPACT

Cheese the most negatively affected dairy category by COVID-19
Spreadable processed cheese sees a deep decline in volume sales in 2020
Soft cheese less affected than other categories, driven by consumption of mozzarella

RECOVERY AND OPPORTUNITIES

Foodservice channel should slowly recover its lost sales during the forecast period
Premium cheese should increase its share over the forecast period
Mozzarella, prato, and minas frescal will account for the largest share in soft cheese

CATEGORY DATA

Table 131 Sales of Cheese by Category: Volume 2015-2020 Table 132 Sales of Cheese by Category: Value 2015-2020 Table 133 Sales of Cheese by Category: % Volume Growth 2015-2020 Table 134 Sales of Cheese by Category: % Value Growth 2015-2020 Table 135 Sales of Spreadable Processed Cheese by Type: % Value 2015-2020 Table 136 Sales of Unprocessed Cheese by Type: % Value 2015-2020 Table 137 NBO Company Shares of Cheese: % Value 2016-2020 Table 138 LBN Brand Shares of Cheese: % Value 2017-2020 Table 139 Distribution of Cheese by Format: % Value 2015-2020 Table 140 Forecast Sales of Cheese by Category: Volume 2020-2025 Table 141 Forecast Sales of Cheese by Category: Value 2020-2025 Table 142 Forecast Sales of Cheese by Category: % Volume Growth 2020-2025 Table 143 Forecast Sales of Cheese by Category: % Value Growth 2020-2025

Drinking Milk Products in Brazil

KEY DATA FINDINGS

2020 IMPACT

Home seclusion and stockpiling favour retail sales of shelf stable milk
Powder milk is also stockpiled during the COVID-19 pandemic
Sales of flavoured milk drinks suffer from school closures, while milk alternatives gain share among high-income consumers

RECOVERY AND OPPORTUNITIES

Cow’s milk will remain the top product within drinking milk products over the forecast period
Changing competitive landscape due to acquisitions and other deals
Drinking milk products incorporating immune benefits due to strong demand during COVID-19

CATEGORY DATA

Table 144 Sales of Drinking Milk Products by Category: Volume 2015-2020 Table 145 Sales of Drinking Milk Products by Category: Value 2015-2020 Table 146 Sales of Drinking Milk Products by Category: % Volume Growth 2015-2020 Table 147 Sales of Drinking Milk Products by Category: % Value Growth 2015-2020 Table 148 NBO Company Shares of Drinking Milk Products: % Value 2016-2020 Table 149 LBN Brand Shares of Drinking Milk Products: % Value 2017-2020 Table 150 Distribution of Drinking Milk Products by Format: % Value 2015-2020 Table 151 Forecast Sales of Drinking Milk Products Products by Category: Volume 2020-2025 Table 152 Forecast Sales of Drinking Milk Products Products by Category: Value 2020-2025 Table 153 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2020-2025 Table 154 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2020-2025

Yoghurt and Sour Milk Products in Brazil

KEY DATA FINDINGS

2020 IMPACT

COVID-19 has a negative impact on all yoghurt categories in 2020
Family packaging and plain yoghurt stand out during the pandemic
Multinationals in the category help small traders and guarantee supplies to large retail chains

RECOVERY AND OPPORTUNITIES

The search for immunity-boosting yoghurts should see above-average growth
Drinking yoghurt will continue to be the largest category in yoghurt and sour milk products
DPA and Nestlé plan to dissolve their partnership in yoghurt

CATEGORY DATA

Table 155 Sales of Yoghurt and Sour Milk Products by Category: Volume 2015-2020 Table 156 Sales of Yoghurt and Sour Milk Products by Category: Value 2015-2020 Table 157 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2015-2020 Table 158 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2015-2020 Table 159 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2016-2020 Table 160 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2017-2020 Table 161 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2015-2020 Table 162 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025 Table 163 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025 Table 164 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025 Table 165 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025

Other Dairy in Brazil

KEY DATA FINDINGS

2020 IMPACT

COVID-19 positively impacts other dairy in 2020
Home seclusion also helps drive sales of chilled dairy desserts and flavoured fromage frais
In uncertain economic times, family packaging increases its share

RECOVERY AND OPPORTUNITIES

New label regulation likely to affect the largest categories in other dairy
Domestic companies will continue to threaten Nestlé Brasil's lead
Reopening of schools should boost demand for on-the-go packaging

CATEGORY DATA

Table 166 Sales of Other Dairy by Category: Volume 2015-2020 Table 167 Sales of Other Dairy by Category: Value 2015-2020 Table 168 Sales of Other Dairy by Category: % Volume Growth 2015-2020 Table 169 Sales of Other Dairy by Category: % Value Growth 2015-2020 Table 170 Sales of Cream by Type: % Value 2015-2020 Table 171 NBO Company Shares of Other Dairy: % Value 2016-2020 Table 172 LBN Brand Shares of Other Dairy: % Value 2017-2020 Table 173 Distribution of Other Dairy by Format: % Value 2015-2020 Table 174 Forecast Sales of Other Dairy by Category: Volume 2020-2025 Table 175 Forecast Sales of Other Dairy by Category: Value 2020-2025 Table 176 Forecast Sales of Other Dairy by Category: % Volume Growth 2020-2025 Table 177 Forecast Sales of Other Dairy by Category: % Value Growth 2020-2025

Edible Oils in Brazil

KEY DATA FINDINGS

2020 IMPACT

Shift from foodservice to retail and stockpiling due to COVID-19 boost sales in 2020
Soy oil continues to dominate edible oils due to its affordability
Multinationals Bunge Alimentos and Cargill Agrícola lead with a focus on sustainability

RECOVERY AND OPPORTUNITIES

More home cooking to drive future growth
Interest in healthier diets and premium ingredients to benefit olive oil
Consumers’ pursuit of health and wellness supports sales of other edible oils

CATEGORY DATA

Table 178 Sales of Edible Oils by Category: Volume 2015-2020 Table 179 Sales of Edible Oils by Category: Value 2015-2020 Table 180 Sales of Edible Oils by Category: % Volume Growth 2015-2020 Table 181 Sales of Edible Oils by Category: % Value Growth 2015-2020 Table 182 NBO Company Shares of Edible Oils: % Value 2016-2020 Table 183 LBN Brand Shares of Edible Oils: % Value 2017-2020 Table 184 Distribution of Edible Oils by Format: % Value 2015-2020 Table 185 Forecast Sales of Edible Oils by Category: Volume 2020-2025 Table 186 Forecast Sales of Edible Oils by Category: Value 2020-2025 Table 187 Forecast Sales of Edible Oils by Category: % Volume Growth 2020-2025 Table 188 Forecast Sales of Edible Oils by Category: % Value Growth 2020-2025

Ready Meals in Brazil

KEY DATA FINDINGS

2020 IMPACT

Home seclusion and stockpiling give sales a boost in 2020
Frozen ready meals provide a practical solution
BRF and JBS lead, but smaller companies offer new products in niche food segments

RECOVERY AND OPPORTUNITIES

More time spent at home to ensure further growth
A clear positioning will be key to remain competitive
Potential for negligible chilled ready meals to develop

CATEGORY DATA

Table 189 Sales of Ready Meals by Category: Volume 2015-2020 Table 190 Sales of Ready Meals by Category: Value 2015-2020 Table 191 Sales of Ready Meals by Category: % Volume Growth 2015-2020 Table 192 Sales of Ready Meals by Category: % Value Growth 2015-2020 Table 193 Sales of Frozen Ready Meals by Ethnicity: % Value 2015-2020 Table 194 NBO Company Shares of Ready Meals: % Value 2016-2020 Table 195 LBN Brand Shares of Ready Meals: % Value 2017-2020 Table 196 Distribution of Ready Meals by Format: % Value 2015-2020 Table 197 Forecast Sales of Ready Meals by Category: Volume 2020-2025 Table 198 Forecast Sales of Ready Meals by Category: Value 2020-2025 Table 199 Forecast Sales of Ready Meals by Category: % Volume Growth 2020-2025 Table 200 Forecast Sales of Ready Meals by Category: % Value Growth 2020-2025

Sauces, Dressings and Condiments in Brazil

KEY DATA FINDINGS

2020 IMPACT

Channel shifts and home seclusion due to COVID-19 benefit 2020 sales
Category development limited by seasonings and dressings grown and made at home
Cargill Agrícola SA leads with its popular pasta sauce brand

RECOVERY AND OPPORTUNITIES

New products to benefit table sauces
Convenient and affordable stock cubes and powders to remain a strong category
Products that are healthier and help replicate restaurant dishes support value growth

CATEGORY DATA

Table 201 Sales of Sauces, Dressings and Condiments by Category: Volume 2015-2020 Table 202 Sales of Sauces, Dressings and Condiments by Category: Value 2015-2020 Table 203 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2015-2020 Table 204 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2015-2020 Table 205 Sales of Cooking Sauces by Type: % Value 2015-2020 Table 206 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2016-2020 Table 207 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2017-2020 Table 208 Distribution of Sauces, Dressings and Condiments by Format: % Value 2015-2020 Table 209 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2020-2025 Table 210 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2020-2025 Table 211 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2020-2025 Table 212 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2020-2025

Sweet Spreads in Brazil

KEY DATA FINDINGS

2020 IMPACT

Indulgent sweet spreads benefit from home seclusion in 2020
Health concerns support sales of honey and nut and seed based spreads
Ferrero leads with its popular Nutella chocolate spread

RECOVERY AND OPPORTUNITIES

Positive future with more consumers cooking at home
Healthy products set to enjoy growth
Increasing presence of private label to 2025

CATEGORY DATA

Table 213 Sales of Sweet Spreads by Category: Volume 2015-2020 Table 214 Sales of Sweet Spreads by Category: Value 2015-2020 Table 215 Sales of Sweet Spreads by Category: % Volume Growth 2015-2020 Table 216 Sales of Sweet Spreads by Category: % Value Growth 2015-2020 Table 217 Sales of Jams and Preserves by Leading Flavours: Rankings 2015-2020 Table 218 NBO Company Shares of Sweet Spreads: % Value 2016-2020 Table 219 LBN Brand Shares of Sweet Spreads: % Value 2017-2020 Table 220 Distribution of Sweet Spreads by Format: % Value 2015-2020 Table 221 Forecast Sales of Sweet Spreads by Category: Volume 2020-2025 Table 222 Forecast Sales of Sweet Spreads by Category: Value 2020-2025 Table 223 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2020-2025 Table 224 Forecast Sales of Sweet Spreads by Category: % Value Growth 2020-2025

Soup in Brazil

KEY DATA FINDINGS

2020 IMPACT

Popularity of homemade soup limits demand for prepared soup
Competition from other quick meal options perceived as healthier continues to hinder soup sales
Nestlé leads with its strong Maggi brand

RECOVERY AND OPPORTUNITIES

Healthier and affordable homemade soup to remain the biggest threat
Potential of chilled soups that offer other consumption occasions

CATEGORY DATA

Table 225 Sales of Soup by Category: Volume 2015-2020 Table 226 Sales of Soup by Category: Value 2015-2020 Table 227 Sales of Soup by Category: % Volume Growth 2015-2020 Table 228 Sales of Soup by Category: % Value Growth 2015-2020 Table 229 Sales of Soup by Leading Flavours: Rankings 2015-2020 Table 230 NBO Company Shares of Soup: % Value 2016-2020 Table 231 LBN Brand Shares of Soup: % Value 2017-2020 Table 232 Distribution of Soup by Format: % Value 2015-2020 Table 233 Forecast Sales of Soup by Category: Volume 2020-2025 Table 234 Forecast Sales of Soup by Category: Value 2020-2025 Table 235 Forecast Sales of Soup by Category: % Volume Growth 2020-2025 Table 236 Forecast Sales of Soup by Category: % Value Growth 2020-2025

Baked Goods in Brazil

KEY DATA FINDINGS

2020 IMPACT

Consumption of leavened bread increases during the COVID-19 pandemic
Ongoing growth for artisanal baked goods
Severe decline in individual packaged cakes for children as schools close

RECOVERY AND OPPORTUNITIES

A return to more moderate consumption growth going forward
Frozen baked goods to remain popular going forward
Health and wellness increasingly important in baked goods

CATEGORY DATA

Table 237 Sales of Baked Goods by Category: Volume 2015-2020 Table 238 Sales of Baked Goods by Category: Value 2015-2020 Table 239 Sales of Baked Goods by Category: % Volume Growth 2015-2020 Table 240 Sales of Baked Goods by Category: % Value Growth 2015-2020 Table 241 Sales of Pastries by Type: % Value 2015-2020 Table 242 NBO Company Shares of Baked Goods: % Value 2016-2020 Table 243 LBN Brand Shares of Baked Goods: % Value 2017-2020 Table 244 Distribution of Baked Goods by Format: % Value 2015-2020 Table 245 Forecast Sales of Baked Goods by Category: Volume 2020-2025 Table 246 Forecast Sales of Baked Goods by Category: Value 2020-2025 Table 247 Forecast Sales of Baked Goods by Category: % Volume Growth 2020-2025 Table 248 Forecast Sales of Baked Goods by Category: % Value Growth 2020-2025

Breakfast Cereals in Brazil

KEY DATA FINDINGS

2020 IMPACT

Brazilians cut back their consumption of breakfast cereals due to high unit prices during the COVID-19 pandemic
Home schooling negatively impacts consumption
Even hot cereals suffers during the pandemic

RECOVERY AND OPPORTUNITIES

Slow return to growth for breakfast cereals
Manufacturers aim to make breakfast cereals more appealing to Brazilian tastes
Health and wellness increasingly important

CATEGORY DATA

Table 249 Sales of Breakfast Cereals by Category: Volume 2015-2020 Table 250 Sales of Breakfast Cereals by Category: Value 2015-2020 Table 251 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020 Table 252 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020 Table 253 NBO Company Shares of Breakfast Cereals: % Value 2016-2020 Table 254 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020 Table 255 Distribution of Breakfast Cereals by Format: % Value 2015-2020 Table 256 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025 Table 257 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025 Table 258 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025 Table 259 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2020-2025

Processed Meat and Seafood in Brazil

KEY DATA FINDINGS

2020 IMPACT

Stockpiling early in the lockdown period benefits sales of processed meat and seafood
Convenience trumps health concerns for many during the pandemic
Accelerating growth for meat substitutes

RECOVERY AND OPPORTUNITIES

Good ongoing growth over the forecast period
Players recognise the potential of meat substitutes
Players invest more in products designed for home consumption

CATEGORY DATA

Table 260 Sales of Processed Meat and Seafood by Category: Volume 2015-2020 Table 261 Sales of Processed Meat and Seafood by Category: Value 2015-2020 Table 262 Sales of Processed Meat and Seafood by Category: % Volume Growth 2015-2020 Table 263 Sales of Processed Meat and Seafood by Category: % Value Growth 2015-2020 Table 264 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 265 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 266 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 267 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2015-2020 Table 268 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2015-2020 Table 269 NBO Company Shares of Processed Meat and Seafood: % Value 2016-2020 Table 270 LBN Brand Shares of Processed Meat and Seafood: % Value 2017-2020 Table 271 Distribution of Processed Meat and Seafood by Format: % Value 2015-2020 Table 272 Forecast Sales of Processed Meat and Seafood by Category: Volume 2020-2025 Table 273 Forecast Sales of Processed Meat and Seafood by Category: Value 2020-2025 Table 274 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2020-2025 Table 275 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2020-2025

Processed Fruit and Vegetables in Brazil

KEY DATA FINDINGS

2020 IMPACT

Processed fruit and vegetables receives a boost from some stockpiling early in the lockdown period
Vegetables the stars of shelf stable fruit and vegetables
Potatoes and vegetables drive growth in frozen formats

RECOVERY AND OPPORTUNITIES

Good growth going forward
Frozen processed potatoes to continue to witness development
Frozen processed vegetables increasingly popular

CATEGORY DATA

Table 276 Sales of Processed Fruit and Vegetables by Category: Volume 2015-2020 Table 277 Sales of Processed Fruit and Vegetables by Category: Value 2015-2020 Table 278 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2015-2020 Table 279 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2015-2020 Table 280 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2015-2020 Table 281 NBO Company Shares of Processed Fruit and Vegetables: % Value 2016-2020 Table 282 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2017-2020 Table 283 Distribution of Processed Fruit and Vegetables by Format: % Value 2015-2020 Table 284 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025 Table 285 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2020-2025 Table 286 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025 Table 287 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025

Rice, Pasta and Noodles in Brazil

KEY DATA FINDINGS

2020 IMPACT

Many supermarkets ration sales of rice, pasta and noodles due to stockpiling in the early stages of the pandemic
Limited government income support supports sales
Price increases later in the year make it difficult for many consumers

RECOVERY AND OPPORTUNITIES

Ongoing moderate growth going forward
Smaller and regional brands set to grow
New flavours in instant noodles

CATEGORY DATA

Table 288 Sales of Rice, Pasta and Noodles by Category: Volume 2015-2020 Table 289 Sales of Rice, Pasta and Noodles by Category: Value 2015-2020 Table 290 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2015-2020 Table 291 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2015-2020 Table 292 Sales of Instant Noodles by Leading Flavours: Rankings 2015-2020 Table 293 NBO Company Shares of Rice, Pasta and Noodles: % Value 2016-2020 Table 294 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2017-2020 Table 295 NBO Company Shares of Rice: % Value 2016-2020 Table 296 LBN Brand Shares of Rice: % Value 2017-2020 Table 297 NBO Company Shares of Pasta: % Value 2016-2020 Table 298 LBN Brand Shares of Pasta: % Value 2017-2020 Table 299 NBO Company Shares of Noodles: % Value 2016-2020 Table 300 LBN Brand Shares of Noodles: % Value 2017-2020 Table 301 Distribution of Rice, Pasta and Noodles by Format: % Value 2015-2020 Table 302 Distribution of Rice by Format: % Value 2015-2020 Table 303 Distribution of Pasta by Format: % Value 2015-2020 Table 304 Distribution of Noodles by Format: % Value 2015-2020 Table 305 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025 Table 306 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2020-2025 Table 307 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025 Table 308 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
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This report originates from Passport, our Packaged Food research and analysis database.

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