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Country Report

Packaged food in

Packaged Food in Brazil

243 pages, Dec 2017

US$7,150

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Executive Summary

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Despite a challenging environment, packaged food records an increase in current value terms in 2017, but a decline in retail volume terms

With a challenging year in 2017 involving both political and economic crises, packaged food posted a reasonable performance in current value terms, although categories such as snacks and dairy products were the most affected by these crises. Several product areas posted strong declines in retail volume terms, including confectionery, ice cream and yoghurt, which are generally perceived by consumers to be non-essential items.

Introduction of small packaging and investments in promotional activities help to support the performance in 2017

During 2017, leading manufacturers adjusted their strategies to face difficult times in terms of the economic slowdown in Brazil. In this way, considering that low- and middle-income consumers had less money in their pockets and with a tight budget to spend on superfluous products, a key strategy adopted by companies was the reduction of pack sizes in important categories such as biscuits, confectionery, ice cream and dairy products, and in particular, yoghurt.

Leading companies battle to hold their positions in 2017

In a very fragmented market, multinationals held the top five positions in packaged food, with their combined value share declining marginally compared to in the previous year. Worldwide players, including Nestlé SA, Mondelez International Inc, PepsiCo Inc, Unilever Group and Danone Groupe held their top positions in 2017.

Modern grocery retailers lead, although mixed retailers records a strong increase

Within packaged food, modern grocery retailers, mainly supermarkets, hypermarkets and independent small grocers, accounted for a 75% value share in 2017. The high dominance of such channels is explained by the greater pursuit of product and brand variety, as well as the attractive prices offered by retail stores.

Packaged food set to perform positively

Packaged food is set to record a positive performance over the forecast period in both volume terms and at constant 2017 prices. Macroeconomic factors are set to improve, with inflation under control and higher GDP growth over the forecast period.

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Samples

Packaged Food Sample Report Packaged Food Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Packaged food industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Packaged food industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from the category reports in Brazil for free.

The Packaged food in Brazil market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Packaged food in Brazil?
What are the major brands in Brazil?
As economic prospects slowly improve, are consumers starting to eat out more and spending less time cooking at home?
How is private label performing in the wake of retail consolidation and the global economic hangover?
Do consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Request more information

Packaged Food in Brazil

EXECUTIVE SUMMARY

Despite a challenging environment, packaged food records an increase in current value terms in 2017, but a decline in retail volume terms

Introduction of small packaging and investments in promotional activities help to support the performance in 2017

Leading companies battle to hold their positions in 2017

Modern grocery retailers lead, although mixed retailers records a strong increase

Packaged food set to perform positively

KEY TRENDS AND DEVELOPMENTS

Multinationals are acquiring companies that provide food products positioned as healthy

Outlook

The impacts of the economic crisis on Brazilians’ routines

Outlook

Food packaging is adapting to difficult economic times

Outlook

Movements in the competitive landscape

Outlook

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2012-2017
Table 6 Sales of Packaged Food by Category: Value 2012-2017
Table 7 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 8 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 10 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 11 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 12 Penetration of Private Label by Category: % Value 2012-2017
Table 13 Distribution of Packaged Food by Format: % Value 2012-2017
Table 14 Distribution of Packaged Food by Format and Category: % Value 2017
Table 15 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 16 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

DEFINITIONS

SOURCES

Summary 1 Research Sources

Packaged Food in Brazil - Company Profiles

Brf Brasil Foods SA in Packaged Food (Brazil)

STRATEGIC DIRECTION

KEY FACTS

Summary 2 Brf Brasil Foods SA: Key Facts
Summary 3 Brf Brasil Foods SA: Operational Indicators

COMPETITIVE POSITIONING

Summary 4 Brf Brasil Foods SA: Competitive Position 2017

Cia Brasileira de Distribuição in Packaged Food (Brazil)

STRATEGIC DIRECTION

KEY FACTS

Summary 5 Cia Brasileira de Distribuição: Key Facts
Summary 6 Cia Brasileira de Distribuição: Operational Indicators

INTERNET STRATEGY

PRIVATE LABEL

Summary 7 Cia Brasileira de Distribuição: Private Label

COMPETITIVE POSITIONING

Summary 8 Cia Brasileira de Distribuição: Competitive Position 2017

Danone Ltda in Packaged Food (Brazil)

STRATEGIC DIRECTION

KEY FACTS

Summary 9 Danone Ltda: Key Facts

COMPETITIVE POSITIONING

Summary 10 Danone Ltda: Competitive Position 2017

M Dias Branco SA Indústria e Comércio de Alimentos in Packaged Food (Brazil)

STRATEGIC DIRECTION

KEY FACTS

Summary 11 M Dias Branco SA Indústria e Comércio de Alimentos: Key Facts
Summary 12 M Dias Branco SA Indústria e Comércio de Alimentos: Operational Indicators

COMPETITIVE POSITIONING

Summary 13 M Dias Branco SA Indústria e Comércio de Alimentos: Competitive Position 2017

Mondelez Brasil Ltda in Packaged Food (Brazil)

STRATEGIC DIRECTION

KEY FACTS

Summary 14 Mondelez Brasil Ltda: Key Facts

COMPETITIVE POSITIONING

Summary 15 Mondelez Brasil Ltda: Competitive Position 2017

Nestlé Brasil Ltda in Packaged Food (Brazil)

STRATEGIC DIRECTION

KEY FACTS

Summary 16 Nestlé Brasil Ltda: Key Facts
Summary 17 Nestlé Brasil Ltda: Operational Indicators

COMPETITIVE POSITIONING

Summary 18 Nestlé Brasil Ltda: Competitive Position 2017

Pandurata Alimentos Ltda in Packaged Food (Brazil)

STRATEGIC DIRECTION

KEY FACTS

Summary 19 Pandurata Alimentos Ltda: Key Facts

COMPETITIVE POSITIONING

Summary 20 Pandurata Alimentos Ltda: Competitive Position 2017

Unilever Food Solutions Brasil in Packaged Food (Brazil)

STRATEGIC DIRECTION

KEY FACTS

Summary 21 Unilever Food Solutions Brasil: Key Facts

COMPETITIVE POSITIONING

Ready Meals in Brazil

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 19 Sales of Ready Meals by Category: Volume 2012-2017
Table 20 Sales of Ready Meals by Category: Value 2012-2017
Table 21 Sales of Ready Meals by Category: % Volume Growth 2012-2017
Table 22 Sales of Ready Meals by Category: % Value Growth 2012-2017
Table 23 Sales of Frozen Ready Meals by Ethnicity: % Value 2012-2017
Table 24 NBO Company Shares of Ready Meals: % Value 2013-2017
Table 25 LBN Brand Shares of Ready Meals: % Value 2014-2017
Table 26 Distribution of Ready Meals by Format: % Value 2012-2017
Table 27 Forecast Sales of Ready Meals by Category: Volume 2017-2022
Table 28 Forecast Sales of Ready Meals by Category: Value 2017-2022
Table 29 Forecast Sales of Ready Meals by Category: % Volume Growth 2017-2022
Table 30 Forecast Sales of Ready Meals by Category: % Value Growth 2017-2022

Sauces, Dressings and Condiments in Brazil

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 31 Sales of Sauces, Dressings and Condiments by Category: Volume 2012-2017
Table 32 Sales of Sauces, Dressings and Condiments by Category: Value 2012-2017
Table 33 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2012-2017
Table 34 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2012-2017
Table 35 Sales of Cooking Sauces by Type: % Value 2012-2017
Table 36 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2013-2017
Table 37 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2014-2017
Table 38 Distribution of Sauces, Dressings and Condiments by Format: % Value 2012-2017
Table 39 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2017-2022
Table 40 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2017-2022
Table 41 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2017-2022
Table 42 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2017-2022

Soup in Brazil

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 43 Sales of Soup by Category: Volume 2012-2017
Table 44 Sales of Soup by Category: Value 2012-2017
Table 45 Sales of Soup by Category: % Volume Growth 2012-2017
Table 46 Sales of Soup by Category: % Value Growth 2012-2017
Table 47 Sales of Soup by by Leading Flavours: Rankings 2012-2017
Table 48 NBO Company Shares of Soup: % Value 2013-2017
Table 49 LBN Brand Shares of Soup: % Value 2014-2017
Table 50 Distribution of Soup by Format: % Value 2012-2017
Table 51 Forecast Sales of Soup by Category: Volume 2017-2022
Table 52 Forecast Sales of Soup by Category: Value 2017-2022
Table 53 Forecast Sales of Soup by Category: % Volume Growth 2017-2022
Table 54 Forecast Sales of Soup by Category: % Value Growth 2017-2022

Spreads in Brazil

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 55 Sales of Spreads by Category: Volume 2012-2017
Table 56 Sales of Spreads by Category: Value 2012-2017
Table 57 Sales of Spreads by Category: % Volume Growth 2012-2017
Table 58 Sales of Spreads by Category: % Value Growth 2012-2017
Table 59 Sales of Jams and Preserves by Leading Flavours: Rankings 2012-2017
Table 60 NBO Company Shares of Spreads: % Value 2013-2017
Table 61 LBN Brand Shares of Spreads: % Value 2014-2017
Table 62 Distribution of Spreads by Format: % Value 2012-2017
Table 63 Forecast Sales of Spreads by Category: Volume 2017-2022
Table 64 Forecast Sales of Spreads by Category: Value 2017-2022
Table 65 Forecast Sales of Spreads by Category: % Volume Growth 2017-2022
Table 66 Forecast Sales of Spreads by Category: % Value Growth 2017-2022

Baked Goods in Brazil

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 67 Sales of Baked Goods by Category: Volume 2012-2017
Table 68 Sales of Baked Goods by Category: Value 2012-2017
Table 69 Sales of Baked Goods by Category: % Volume Growth 2012-2017
Table 70 Sales of Baked Goods by Category: % Value Growth 2012-2017
Table 71 Sales of Pastries by Type: % Value 2012-2017
Table 72 NBO Company Shares of Baked Goods: % Value 2013-2017
Table 73 LBN Brand Shares of Baked Goods: % Value 2014-2017
Table 74 Distribution of Baked Goods by Format: % Value 2012-2017
Table 75 Forecast Sales of Baked Goods by Category: Volume 2017-2022
Table 76 Forecast Sales of Baked Goods by Category: Value 2017-2022
Table 77 Forecast Sales of Baked Goods by Category: % Volume Growth 2017-2022
Table 78 Forecast Sales of Baked Goods by Category: % Value Growth 2017-2022

Breakfast Cereals in Brazil

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 79 Sales of Breakfast Cereals by Category: Volume 2012-2017
Table 80 Sales of Breakfast Cereals by Category: Value 2012-2017
Table 81 Sales of Breakfast Cereals by Category: % Volume Growth 2012-2017
Table 82 Sales of Breakfast Cereals by Category: % Value Growth 2012-2017
Table 83 NBO Company Shares of Breakfast Cereals: % Value 2013-2017
Table 84 LBN Brand Shares of Breakfast Cereals: % Value 2014-2017
Table 85 Distribution of Breakfast Cereals by Format: % Value 2012-2017
Table 86 Forecast Sales of Breakfast Cereals by Category: Volume 2017-2022
Table 87 Forecast Sales of Breakfast Cereals by Category: Value 2017-2022
Table 88 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2017-2022
Table 89 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2017-2022

Processed Fruit and Vegetables in Brazil

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 90 Sales of Processed Fruit and Vegetables by Category: Volume 2012-2017
Table 91 Sales of Processed Fruit and Vegetables by Category: Value 2012-2017
Table 92 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2012-2017
Table 93 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2012-2017
Table 94 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2012-2017
Table 95 NBO Company Shares of Processed Fruit and Vegetables: % Value 2013-2017
Table 96 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2014-2017
Table 97 Distribution of Processed Fruit and Vegetables by Format: % Value 2012-2017
Table 98 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2017-2022
Table 99 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2017-2022
Table 100 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2017-2022
Table 101 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2017-2022

Processed Meat and Seafood in Brazil

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 102 Sales of Processed Meat and Seafood by Category: Volume 2012-2017
Table 103 Sales of Processed Meat and Seafood by Category: Value 2012-2017
Table 104 Sales of Processed Meat and Seafood by Category: % Volume Growth 2012-2017
Table 105 Sales of Processed Meat and Seafood by Category: % Value Growth 2012-2017
Table 106 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2012-2017
Table 107 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2012-2017
Table 108 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2012-2017
Table 109 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2012-2017
Table 110 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2012-2017
Table 111 NBO Company Shares of Processed Meat and Seafood: % Value 2013-2017
Table 112 LBN Brand Shares of Processed Meat and Seafood: % Value 2014-2017
Table 113 Distribution of Processed Meat and Seafood by Format: % Value 2012-2017
Table 114 Forecast Sales of Processed Meat and Seafood by Category: Volume 2017-2022
Table 115 Forecast Sales of Processed Meat and Seafood by Category: Value 2017-2022
Table 116 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2017-2022
Table 117 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2017-2022

Rice, Pasta and Noodles in Brazil

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 118 Sales of Rice, Pasta and Noodles by Category: Volume 2012-2017
Table 119 Sales of Rice, Pasta and Noodles by Category: Value 2012-2017
Table 120 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2012-2017
Table 121 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2012-2017
Table 122 Sales of Instant Noodles by Leading Flavours: Rankings 2012-2017
Table 123 NBO Company Shares of Rice, Pasta and Noodles: % Value 2013-2017
Table 124 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2014-2017
Table 125 NBO Company Shares of Rice: % Value 2013-2017
Table 126 LBN Brand Shares of Rice: % Value 2014-2017
Table 127 NBO Company Shares of Pasta: % Value 2013-2017
Table 128 LBN Brand Shares of Pasta: % Value 2014-2017
Table 129 NBO Company Shares of Noodles: % Value 2013-2017
Table 130 LBN Brand Shares of Noodles: % Value 2014-2017
Table 131 Distribution of Rice, Pasta and Noodles by Format: % Value 2012-2017
Table 132 Distribution of Rice by Format: % Value 2012-2017
Table 133 Distribution of Pasta by Format: % Value 2012-2017
Table 134 Distribution of Noodles by Format: % Value 2012-2017
Table 135 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2017-2022
Table 136 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2017-2022
Table 137 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2017-2022
Table 138 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2017-2022

Edible Oils in Brazil

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 139 Sales of Edible Oils by Category: Volume 2012-2017
Table 140 Sales of Edible Oils by Category: Value 2012-2017
Table 141 Sales of Edible Oils by Category: % Volume Growth 2012-2017
Table 142 Sales of Edible Oils by Category: % Value Growth 2012-2017
Table 143 NBO Company Shares of Edible Oils: % Value 2013-2017
Table 144 LBN Brand Shares of Edible Oils: % Value 2014-2017
Table 145 Distribution of Edible Oils by Format: % Value 2012-2017
Table 146 Forecast Sales of Edible Oils by Category: Volume 2017-2022
Table 147 Forecast Sales of Edible Oils by Category: Value 2017-2022
Table 148 Forecast Sales of Edible Oils by Category: % Volume Growth 2017-2022
Table 149 Forecast Sales of Edible Oils by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Packaged Food in Brazil

New Report Guarantee

Executive Summary

New Report Guarantee

Despite a challenging environment, packaged food records an increase in current value terms in 2017, but a decline in retail volume terms

Introduction of small packaging and investments in promotional activities help to support the performance in 2017

Leading companies battle to hold their positions in 2017

Modern grocery retailers lead, although mixed retailers records a strong increase

Packaged food set to perform positively

Samples

Overview

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Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Packaged Food in Brazil

EXECUTIVE SUMMARY

Despite a challenging environment, packaged food records an increase in current value terms in 2017, but a decline in retail volume terms

Introduction of small packaging and investments in promotional activities help to support the performance in 2017

Leading companies battle to hold their positions in 2017

Modern grocery retailers lead, although mixed retailers records a strong increase

Packaged food set to perform positively

KEY TRENDS AND DEVELOPMENTS

Multinationals are acquiring companies that provide food products positioned as healthy

The impacts of the economic crisis on Brazilians’ routines

Food packaging is adapting to difficult economic times

Movements in the competitive landscape

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

MARKET DATA

DEFINITIONS

SOURCES

Packaged Food in Brazil - Company Profiles

Brf Brasil Foods SA in Packaged Food (Brazil)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Cia Brasileira de Distribuição in Packaged Food (Brazil)

STRATEGIC DIRECTION

KEY FACTS

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Danone Ltda in Packaged Food (Brazil)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

M Dias Branco SA Indústria e Comércio de Alimentos in Packaged Food (Brazil)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Mondelez Brasil Ltda in Packaged Food (Brazil)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Nestlé Brasil Ltda in Packaged Food (Brazil)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Pandurata Alimentos Ltda in Packaged Food (Brazil)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Unilever Food Solutions Brasil in Packaged Food (Brazil)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Ready Meals in Brazil

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Sauces, Dressings and Condiments in Brazil