Packaged Food in Brazil

Packaged Food in Brazil

EXECUTIVE SUMMARY

Challenges and opportunities ahead

2018 truck driver crisis turns off the light at the end of the tunnel seen in late 2017

Incumbents lose share and mitigate with acquisitions, while regional players grow

High-end consumers seek convenience, while others continue to seek bargains

Post-election 2018 supports a positive outlook, while regulations create uncertainty

FOODSERVICE

Sales to foodservice

Retail volume sales to foodservice operators increase as manufacturers innovate with internet retailing
Several sauces, dressings and condiments categories continue to see growth
Snacks sales to bakery products fast food outlets, or padarias, suffer as convenience stores gain relevance

Consumer Foodservice

Slightly optimistic expectations for 2018 remain unmet, while future prospects call for modest growth
Consumers begin to prefer experiences over things and digital channels have increasing influence
Healthy living and experience trends begin to shape mindful eating, including sustainability and veganism

CATEGORY DATA

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources

Chocolate Confectionery in Brazil

HEADLINES

PROSPECTS

Record low inflation and interest rates encourage consumer spending

Packaging inherited from economic crisis answers consumer demand, driving growth

Higher value-added countlines and tablets help drive growth

COMPETITIVE LANDSCAPE

IBAC Indústria Brasileira de Alimentos e Chocolates Ltda continues to gain retail value share, but remains far behind leaders Nestlé and Mondelez

Snickers (from Mars Brasil Alimentos) proves the power of social media in youth-driven category

Competitive landscape remains fragmented among local players due to premium chocolate

CATEGORY DATA

Table 19 Sales of Chocolate Confectionery by Category: Volume 2013-2018
Table 20 Sales of Chocolate Confectionery by Category: Value 2013-2018
Table 21 Sales of Chocolate Confectionery by Category: % Volume Growth 2013-2018
Table 22 Sales of Chocolate Confectionery by Category: % Value Growth 2013-2018
Table 23 Sales of Chocolate Tablets by Type: % Value 2013-2018
Table 24 NBO Company Shares of Chocolate Confectionery: % Value 2014-2018
Table 25 LBN Brand Shares of Chocolate Confectionery: % Value 2015-2018
Table 26 Distribution of Chocolate Confectionery by Format: % Value 2013-2018
Table 27 Forecast Sales of Chocolate Confectionery by Category: Volume 2018-2023
Table 28 Forecast Sales of Chocolate Confectionery by Category: Value 2018-2023
Table 29 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023

Gum in Brazil

HEADLINES

PROSPECTS

Better economy improves food categories’ performance, including gum

Bubble gum records slower decline due to heavy social media marketing

Healthier and busier lifestyles will continue to support growth of products, packaging and distribution

COMPETITIVE LANDSCAPE

Kraft Foods, owned by Mondelez International, maintains leadership

Perfetti van Melle continues to gain share

Bubble gum player Riclan partners with teenage influencers to boost Buzzy sales

CATEGORY DATA

Table 31 Sales of Gum by Category: Volume 2013-2018
Table 32 Sales of Gum by Category: Value 2013-2018
Table 33 Sales of Gum by Category: % Volume Growth 2013-2018
Table 34 Sales of Gum by Category: % Value Growth 2013-2018
Table 35 Sales of Gum by Flavour: Rankings 2013-2018
Table 36 NBO Company Shares of Gum: % Value 2014-2018
Table 37 LBN Brand Shares of Gum: % Value 2015-2018
Table 38 Distribution of Gum by Format: % Value 2013-2018
Table 39 Forecast Sales of Gum by Category: Volume 2018-2023
Table 40 Forecast Sales of Gum by Category: Value 2018-2023
Table 41 Forecast Sales of Gum by Category: % Volume Growth 2018-2023
Table 42 Forecast Sales of Gum by Category: % Value Growth 2018-2023

Ice Cream and Frozen Desserts in Brazil

HEADLINES

PROSPECTS

Ice cream returns to growth

Consumers want traditional Brazilian flavours

Dairy growth impaired by prices of raw materials, while fruit ice cream benefits

COMPETITIVE LANDSCAPE

Unilever maintains leadership while local players slowly increase share

Third largest player Jundiá rebrands its traditional Napolitano following new product launch

Rochinha launches vegan, fortified, lactose- and sugar-free impulse ice creams

CATEGORY DATA

Table 43 Sales of Ice Cream and Frozen Desserts by Category: Volume 2013-2018
Table 44 Sales of Ice Cream and Frozen Desserts by Category: Value 2013-2018
Table 45 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2013-2018
Table 46 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2013-2018
Table 47 Sales of Ice Cream by Leading Flavours: Rankings 2013-2018
Table 48 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2014-2018
Table 49 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2015-2018
Table 50 NBO Company Shares of Ice Cream: % Value 2014-2018
Table 51 LBN Brand Shares of Ice Cream: % Value 2015-2018
Table 52 NBO Company Shares of Impulse Ice Cream: % Value 2014-2018
Table 53 LBN Brand Shares of Impulse Ice Cream: % Value 2015-2018
Table 54 NBO Company Shares of Take-home Ice Cream: % Value 2014-2018
Table 55 LBN Brand Shares of Take-home Ice Cream: % Value 2015-2018
Table 56 NBO Company Shares of Frozen Desserts: % Value 2014-2018
Table 57 LBN Brand Shares of Frozen Desserts: % Value 2015-2018
Table 58 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2013-2018
Table 59 Distribution of Ice Cream by Format: % Value 2013-2018
Table 60 Distribution of Frozen Desserts by Format: % Value 2013-2018
Table 61 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2018-2023
Table 62 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2018-2023
Table 63 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2018-2023
Table 64 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2018-2023

Savoury Snacks in Brazil

HEADLINES

PROSPECTS

As players continue to innovate, savoury snacks sees continuous growth

Vegetable, pulse and bread chips use local flavours to ignite growth

Independent small grocers and other grocery retailers drive impulse purchases

COMPETITIVE LANDSCAPE

PepsiCo do Brasil invests in partnership with celebrity Anitta as puffed snack Cheetos ambassador

Elma Chips responds to health trend with Fandangos whole grain puffed snack

General Mills’ Yoki popcorn gains share with FIFA World Cup 2018

CATEGORY DATA

Table 65 Sales of Savoury Snacks by Category: Volume 2013-2018
Table 66 Sales of Savoury Snacks by Category: Value 2013-2018
Table 67 Sales of Savoury Snacks by Category: % Volume Growth 2013-2018
Table 68 Sales of Savoury Snacks by Category: % Value Growth 2013-2018
Table 69 NBO Company Shares of Savoury Snacks: % Value 2014-2018
Table 70 LBN Brand Shares of Savoury Snacks: % Value 2015-2018
Table 71 Distribution of Savoury Snacks by Format: % Value 2013-2018
Table 72 Forecast Sales of Savoury Snacks by Category: Volume 2018-2023
Table 73 Forecast Sales of Savoury Snacks by Category: Value 2018-2023
Table 74 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2018-2023
Table 75 Forecast Sales of Savoury Snacks by Category: % Value Growth 2018-2023

Sugar Confectionery in Brazil

HEADLINES

PROSPECTS

Less competition from other product categories, but growth remains slow

Consumer health concerns continue to drive product innovation and positioning

Pastilles, gums, jellies and chews records growth due to new product developments

COMPETITIVE LANDSCAPE

Dori Indústria e Comércio Produto Alimentício releases Jubes, a jellies line positioned as a fruit snack

Sánchez Cano SA launches a new Fini honey and lemon jellies line

Arcor do Brasil’s dominance in toffees, caramels and nougat forces out Dori Indústria e Comércio Produto Alimentício

CATEGORY DATA

Table 76 Sales of Sugar Confectionery by Category: Volume 2013-2018
Table 77 Sales of Sugar Confectionery by Category: Value 2013-2018
Table 78 Sales of Sugar Confectionery by Category: % Volume Growth 2013-2018
Table 79 Sales of Sugar Confectionery by Category: % Value Growth 2013-2018
Table 80 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2013-2018
Table 81 NBO Company Shares of Sugar Confectionery: % Value 2014-2018
Table 82 LBN Brand Shares of Sugar Confectionery: % Value 2015-2018
Table 83 Distribution of Sugar Confectionery by Format: % Value 2013-2018
Table 84 Forecast Sales of Sugar Confectionery by Category: Volume 2018-2023
Table 85 Forecast Sales of Sugar Confectionery by Category: Value 2018-2023
Table 86 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023
Table 87 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2018-2023

Sweet Biscuits, Snack Bars and Fruit Snacks in Brazil

HEADLINES

PROSPECTS

Busier lifestyles require portable snacks, but health is not compromised

Fruit and nut bars lead growth, responding to both wellness and convenience

Sweet biscuits value sales grow due to healthier developments and premiumisation

COMPETITIVE LANDSCAPE

M Dias Branco SA Indústria e Comércio de Alimentos expands leadership by acquiring Piraquê

Mirroring acquisitions in other food categories, giant Unilever buys tiny Mãe Terra

Unilever reinvents Maizena line with ancient grains, staying ahead of the health trend

CATEGORY DATA

Table 88 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2013-2018
Table 89 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2013-2018
Table 90 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2013-2018
Table 91 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2013-2018
Table 92 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2014-2018
Table 93 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2015-2018
Table 94 NBO Company Shares of Sweet Biscuits: % Value 2014-2018
Table 95 LBN Brand Shares of Sweet Biscuits: % Value 2015-2018
Table 96 NBO Company Shares of Snack Bars: % Value 2014-2018
Table 97 LBN Brand Shares of Snack Bars: % Value 2015-2018
Table 98 NBO Company Shares of Fruit Snacks: % Value 2014-2018
Table 99 LBN Brand Shares of Fruit Snacks: % Value 2015-2018
Table 100 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2013-2018
Table 101 Distribution of Sweet Biscuits by Format: % Value 2013-2018
Table 102 Distribution of Snack Bars by Format: % Value 2013-2018
Table 103 Distribution of Fruit Snacks by Format: % Value 2013-2018
Table 104 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2018-2023
Table 105 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023
Table 106 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023
Table 107 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023

Baby Food in Brazil

HEADLINES

PROSPECTS

Milk formula as an answer to tight budgets and busy lifestyles

Competition from breastfeeding increases, but is still exclusive to niche social classes

Prepared baby food remains a premium product – and packaging trends reflect that

COMPETITIVE LANDSCAPE

Nestlé maintains comfortable leadership in baby food

Danone and Reckitt Benckiser Group gain share across some categories

Manufacturers’ biggest competitors are not each other

CATEGORY DATA

Table 108 Sales of Baby Food by Category: Volume 2013-2018
Table 109 Sales of Baby Food by Category: Value 2013-2018
Table 110 Sales of Baby Food by Category: % Volume Growth 2013-2018
Table 111 Sales of Baby Food by Category: % Value Growth 2013-2018
Table 112 NBO Company Shares of Baby Food: % Value 2014-2018
Table 113 LBN Brand Shares of Baby Food: % Value 2015-2018
Table 114 Distribution of Baby Food by Format: % Value 2013-2018
Table 115 Forecast Sales of Baby Food by Category: Volume 2018-2023
Table 116 Forecast Sales of Baby Food by Category: Value 2018-2023
Table 117 Forecast Sales of Baby Food by Category: % Volume Growth 2018-2023
Table 118 Forecast Sales of Baby Food by Category: % Value Growth 2018-2023

Butter and Spreads in Brazil

HEADLINES

PROSPECTS

Health and wellness trends continue to impact volume sales, but value rises

Butter and cooking fats suffer as manufacturers see raw material shortages

Demystification of butter and new product developments boost volume sales

COMPETITIVE LANDSCAPE

Gonçalves Salles Indústria e Comércio gains share with premium Aviação butter

JBS follows health and wellness trends with Doriana brand repositioning

Private label grows in importance due to low differentiation in low-cost options

CATEGORY DATA

Table 119 Sales of Butter and Spreads by Category: Volume 2013-2018
Table 120 Sales of Butter and Spreads by Category: Value 2013-2018
Table 121 Sales of Butter and Spreads by Category: % Volume Growth 2013-2018
Table 122 Sales of Butter and Spreads by Category: % Value Growth 2013-2018
Table 123 NBO Company Shares of Butter and Spreads: % Value 2014-2018
Table 124 LBN Brand Shares of Butter and Spreads: % Value 2015-2018
Table 125 Distribution of Butter and Spreads by Format: % Value 2013-2018
Table 126 Forecast Sales of Butter and Spreads by Category: Volume 2018-2023
Table 127 Forecast Sales of Butter and Spreads by Category: Value 2018-2023
Table 128 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
Table 129 Forecast Sales of Butter and Spreads by Category: % Value Growth 2018-2023

Cheese in Brazil

HEADLINES

PROSPECTS

Offsetting previous years’ gains, truck drivers’ crisis in May affects cheese production

Preference for traditional Brazilian cheeses intensifies sales of spreadable processed cheese and soft cheese

COMPETITIVE LANDSCAPE

Polenghi Indústrias Alimentícias maintains leadership in cheese

Grupo Lala enters the Brazilian market through Vigor acquisition

Groupe Lactalis attempts to develop its presence through acquisition, still unapproved

CATEGORY DATA

Table 130 Sales of Cheese by Category: Volume 2013-2018
Table 131 Sales of Cheese by Category: Value 2013-2018
Table 132 Sales of Cheese by Category: % Volume Growth 2013-2018
Table 133 Sales of Cheese by Category: % Value Growth 2013-2018
Table 134 Sales of Spreadable Processed Cheese by Type: % Value 2013-2018
Table 135 Sales of Unprocessed Cheese by Type: % Value 2013-2018
Table 136 NBO Company Shares of Cheese: % Value 2014-2018
Table 137 LBN Brand Shares of Cheese: % Value 2015-2018
Table 138 Distribution of Cheese by Format: % Value 2013-2018
Table 139 Forecast Sales of Cheese by Category: Volume 2018-2023
Table 140 Forecast Sales of Cheese by Category: Value 2018-2023
Table 141 Forecast Sales of Cheese by Category: % Volume Growth 2018-2023
Table 142 Forecast Sales of Cheese by Category: % Value Growth 2018-2023

Drinking Milk Products in Brazil

HEADLINES

PROSPECTS

Whilst milk enjoys good household penetration, truck drivers’ strike affects 2018 sales

Milk value sales rise due to inflationary effects of truck drivers’ crisis, whilst volume suffers

Other milk alternatives receive large-scale investments – ahead of their time?

COMPETITIVE LANDSCAPE

Coca-Cola saves Ades line through launching new almond and coconut milks

Anheuser-Busch InBev and Groupe Danone enter other milk alternatives

Dairy Partners Americas Brasil maintains leadership whilst Groupe Lactalis tries to consolidate its presence

CATEGORY DATA

Table 143 Sales of Drinking Milk Products by Category: Volume 2013-2018
Table 144 Sales of Drinking Milk Products by Category: Value 2013-2018
Table 145 Sales of Drinking Milk Products by Category: % Volume Growth 2013-2018
Table 146 Sales of Drinking Milk Products by Category: % Value Growth 2013-2018
Table 147 NBO Company Shares of Drinking Milk Products: % Value 2014-2018
Table 148 LBN Brand Shares of Drinking Milk Products: % Value 2015-2018
Table 149 Distribution of Drinking Milk Products by Format: % Value 2013-2018
Table 150 Forecast Sales of Drinking Milk Products Products by Category: Volume 2018-2023
Table 151 Forecast Sales of Drinking Milk Products Products by Category: Value 2018-2023
Table 152 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2018-2023
Table 153 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2018-2023

Other Dairy in Brazil

HEADLINES

PROSPECTS

Concerns with health and wellness reduce sales of chilled dairy desserts

Condensed milk and cream maintain positive performance

Fromage frais sees decline in volume, but growth in value sales due to packaging

COMPETITIVE LANDSCAPE

Nestlé Brasil leads other dairy products due to magnitude of condensed milk

Fromage frais dispute between Groupe Danone and Nestlé intensifies

Grupo Lala enters other dairy products through purchase of Vigor

CATEGORY DATA

Table 154 Sales of Other Dairy by Category: Volume 2013-2018
Table 155 Sales of Other Dairy by Category: Value 2013-2018
Table 156 Sales of Other Dairy by Category: % Volume Growth 2013-2018
Table 157 Sales of Other Dairy by Category: % Value Growth 2013-2018
Table 158 Sales of Cream by Type: % Value 2013-2018
Table 159 NBO Company Shares of Other Dairy: % Value 2014-2018
Table 160 LBN Brand Shares of Other Dairy: % Value 2015-2018
Table 161 Distribution of Other Dairy by Format: % Value 2013-2018
Table 162 Forecast Sales of Other Dairy by Category: Volume 2018-2023
Table 163 Forecast Sales of Other Dairy by Category: Value 2018-2023
Table 164 Forecast Sales of Other Dairy by Category: % Volume Growth 2018-2023
Table 165 Forecast Sales of Other Dairy by Category: % Value Growth 2018-2023

Yoghurt and Sour Milk Products in Brazil

HEADLINES

PROSPECTS

Effects of the economic recession are still being felt

A few yoghurt categories gain modest traction due to promotions and innovation

Strategy of changing consumption moments proves to be successful yet challenging

COMPETITIVE LANDSCAPE

Competitors follow Coca-Cola Co’s Verde Campo Natural Whey in protein frenzy

Groupe Danone continues to lead

Smaller players enter skyr yoghurt and increase share of “others”

CATEGORY DATA

Table 166 Sales of Yoghurt and Sour Milk Products by Category: Volume 2013-2018
Table 167 Sales of Yoghurt and Sour Milk Products by Category: Value 2013-2018
Table 168 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2013-2018
Table 169 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2013-2018
Table 170 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2014-2018
Table 171 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2015-2018
Table 172 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2013-2018
Table 173 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
Table 174 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
Table 175 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
Table 176 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023

Edible Oils in Brazil

HEADLINES

PROSPECTS

Shy signs of economic recovery allow consumers to trade up slowly in edible oils

Olive oil drives most value growth with price inflation due to currency fluctuation

Health and wellness trends continue to influence how consumers choose oil

COMPETITIVE LANDSCAPE

Multinationals Bunge and Cargill jointly continue to dominate edible oils in Brazil

Although still a small base, private label vegetable and seed oil grows steadily

The olive oil leadership remains with Gallo but Andorinha innovates with local flavour

CATEGORY DATA

Table 177 Sales of Edible Oils by Category: Volume 2013-2018
Table 178 Sales of Edible Oils by Category: Value 2013-2018
Table 179 Sales of Edible Oils by Category: % Volume Growth 2013-2018
Table 180 Sales of Edible Oils by Category: % Value Growth 2013-2018
Table 181 NBO Company Shares of Edible Oils: % Value 2014-2018
Table 182 LBN Brand Shares of Edible Oils: % Value 2015-2018
Table 183 Distribution of Edible Oils by Format: % Value 2013-2018
Table 184 Forecast Sales of Edible Oils by Category: Volume 2018-2023
Table 185 Forecast Sales of Edible Oils by Category: Value 2018-2023
Table 186 Forecast Sales of Edible Oils by Category: % Volume Growth 2018-2023
Table 187 Forecast Sales of Edible Oils by Category: % Value Growth 2018-2023

Ready Meals in Brazil

HEADLINES

PROSPECTS

With slight economic recovery, busy consumers seek practical options

Informal home-made ready meals see strong growth as a complement rather than a substitute

Frozen ready meals still lead, but prepared salads grow fastest

COMPETITIVE LANDSCAPE

Manufacturers invest in innovation to remain relevant amid consumer concerns

Popular foodservice outlets enter frozen ready meals in 2018

Shelf stable and dried ready meals grow through product and packaging innovations

CATEGORY DATA

Table 188 Sales of Ready Meals by Category: Volume 2013-2018
Table 189 Sales of Ready Meals by Category: Value 2013-2018
Table 190 Sales of Ready Meals by Category: % Volume Growth 2013-2018
Table 191 Sales of Ready Meals by Category: % Value Growth 2013-2018
Table 192 Sales of Frozen Ready Meals by Ethnicity: % Value 2013-2018
Table 193 NBO Company Shares of Ready Meals: % Value 2014-2018
Table 194 LBN Brand Shares of Ready Meals: % Value 2015-2018
Table 195 Distribution of Ready Meals by Format: % Value 2013-2018
Table 196 Forecast Sales of Ready Meals by Category: Volume 2018-2023
Table 197 Forecast Sales of Ready Meals by Category: Value 2018-2023
Table 198 Forecast Sales of Ready Meals by Category: % Volume Growth 2018-2023
Table 199 Forecast Sales of Ready Meals by Category: % Value Growth 2018-2023

Sauces, Dressings and Condiments in Brazil

HEADLINES

PROSPECTS

Signs of economic recovery and the “MasterChef effect” incite growth of sauces, dressings and condiments

Pasta sauces remains the largest category with significant growth

Manufacturers respond to niche food trends including gourmetisation and veganism

COMPETITIVE LANDSCAPE

Cargill remains the leading player and develops premium products to remain relevant

Heinz continues to steal share from Unilever due to pricing

Ajinomoto grows its brands through sweepstakes and social media campaigns

CATEGORY DATA

Table 200 Sales of Sauces, Dressings and Condiments by Category: Volume 2013-2018
Table 201 Sales of Sauces, Dressings and Condiments by Category: Value 2013-2018
Table 202 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2013-2018
Table 203 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2013-2018
Table 204 Sales of Cooking Sauces by Type: % Value 2013-2018
Table 205 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2014-2018
Table 206 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2015-2018
Table 207 Distribution of Sauces, Dressings and Condiments by Format: % Value 2013-2018
Table 208 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2018-2023
Table 209 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2018-2023
Table 210 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2018-2023
Table 211 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2018-2023

Soup in Brazil

HEADLINES

PROSPECTS

Volume sales continue to decline, while value sales increase slightly

Shelf stable soup prices and value sales rise due to local currency devaluation

Dehydrated soup remains the largest category

COMPETITIVE LANDSCAPE

Unilever brands continue to catch up with leading player Nestlé in soup

While Ajinomoto takes off in other categories, its high-sodium soups cause its share loss

Competition with other categories strengthens

CATEGORY DATA

Table 212 Sales of Soup by Category: Volume 2013-2018
Table 213 Sales of Soup by Category: Value 2013-2018
Table 214 Sales of Soup by Category: % Volume Growth 2013-2018
Table 215 Sales of Soup by Category: % Value Growth 2013-2018
Table 216 Sales of Soup by by Leading Flavours: Rankings 2013-2018
Table 217 NBO Company Shares of Soup: % Value 2014-2018
Table 218 LBN Brand Shares of Soup: % Value 2015-2018
Table 219 Distribution of Soup by Format: % Value 2013-2018
Table 220 Forecast Sales of Soup by Category: Volume 2018-2023
Table 221 Forecast Sales of Soup by Category: Value 2018-2023
Table 222 Forecast Sales of Soup by Category: % Volume Growth 2018-2023
Table 223 Forecast Sales of Soup by Category: % Value Growth 2018-2023

Sweet Spreads in Brazil

HEADLINES

PROSPECTS

Sales of sweet spreads increase as stocks remaining from 2017 finally sell

Chocolate spreads drives the growth of sweet spreads

Nut and seed based spreads also grows, but high prices remain a barrier

COMPETITIVE LANDSCAPE

Kiviks Markmav Indústria Alimentícia Ltda continues to lead sweet spreads

Beyond distribution, Ferrero partners with Starbucks to develop Nutella sweets

Nut and seed based spreads remains fragmented

CATEGORY DATA

Table 224 Sales of Sweet Spreads by Category: Volume 2013-2018
Table 225 Sales of Sweet Spreads by Category: Value 2013-2018
Table 226 Sales of Sweet Spreads by Category: % Volume Growth 2013-2018
Table 227 Sales of Sweet Spreads by Category: % Value Growth 2013-2018
Table 228 Sales of Jams and Preserves by Leading Flavours: Rankings 2013-2018
Table 229 NBO Company Shares of Sweet Spreads: % Value 2014-2018
Table 230 LBN Brand Shares of Sweet Spreads: % Value 2015-2018
Table 231 Distribution of Sweet Spreads by Format: % Value 2013-2018
Table 232 Forecast Sales of Sweet Spreads by Category: Volume 2018-2023
Table 233 Forecast Sales of Sweet Spreads by Category: Value 2018-2023
Table 234 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2018-2023
Table 235 Forecast Sales of Sweet Spreads by Category: % Value Growth 2018-2023

Baked Goods in Brazil

HEADLINES

PROSPECTS

Consumption habits adopted during economic crisis continue to impact sales

Unpackaged baked goods boosted by entrepreneurs and demand for comfort

Health and practicality to continue to shape consumer preferences in baked goods

COMPETITIVE LANDSCAPE

Struggling Bimbo Brasil remains leader of baked goods

WickBold & Nosso Pão Indústrias Alimentícias follows suit

Artisanal natural fermentation bakery specialists grow, posing increasing threat

CATEGORY DATA

Table 236 Sales of Baked Goods by Category: Volume 2013-2018
Table 237 Sales of Baked Goods by Category: Value 2013-2018
Table 238 Sales of Baked Goods by Category: % Volume Growth 2013-2018
Table 239 Sales of Baked Goods by Category: % Value Growth 2013-2018
Table 240 Sales of Pastries by Type: % Value 2013-2018
Table 241 NBO Company Shares of Baked Goods: % Value 2014-2018
Table 242 LBN Brand Shares of Baked Goods: % Value 2015-2018
Table 243 Distribution of Baked Goods by Format: % Value 2013-2018
Table 244 Forecast Sales of Baked Goods by Category: Volume 2018-2023
Table 245 Forecast Sales of Baked Goods by Category: Value 2018-2023
Table 246 Forecast Sales of Baked Goods by Category: % Volume Growth 2018-2023
Table 247 Forecast Sales of Baked Goods by Category: % Value Growth 2018-2023

Breakfast Cereals in Brazil

HEADLINES

PROSPECTS

Mild signs of economic recovery

Hot cereals and granola pull retail sales up while muesli struggles as players exit

Pack size polarisation continues to be important strategy to attract consumers

COMPETITIVE LANDSCAPE

Kellogg and PepsiCo remain leaders of breakfast cereals

In contrast, Kobber Alimentos Ltda grows

Other smaller, regional players gain share and post significant threat

CATEGORY DATA

Table 248 Sales of Breakfast Cereals by Category: Volume 2013-2018
Table 249 Sales of Breakfast Cereals by Category: Value 2013-2018
Table 250 Sales of Breakfast Cereals by Category: % Volume Growth 2013-2018
Table 251 Sales of Breakfast Cereals by Category: % Value Growth 2013-2018
Table 252 NBO Company Shares of Breakfast Cereals: % Value 2014-2018
Table 253 LBN Brand Shares of Breakfast Cereals: % Value 2015-2018
Table 254 Distribution of Breakfast Cereals by Format: % Value 2013-2018
Table 255 Forecast Sales of Breakfast Cereals by Category: Volume 2018-2023
Table 256 Forecast Sales of Breakfast Cereals by Category: Value 2018-2023
Table 257 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
Table 258 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2018-2023

Processed Fruit and Vegetables in Brazil

HEADLINES

PROSPECTS

Signs of economic recovery drive consumption, but far from pre-crisis patterns

Truck drivers’ crisis helps boost sales of processed fruit and vegetables

Competition with fresh foods limits growth in demand due to convenience

COMPETITIVE LANDSCAPE

Heinz Brasil continues to lead and gain share

Private label to gain share in frozen fruit and vegetables

Healthy produce offers greatest competition to processed fruit and vegetables

CATEGORY DATA

Table 259 Sales of Processed Fruit and Vegetables by Category: Volume 2013-2018
Table 260 Sales of Processed Fruit and Vegetables by Category: Value 2013-2018
Table 261 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2013-2018
Table 262 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2013-2018
Table 263 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2013-2018
Table 264 NBO Company Shares of Processed Fruit and Vegetables: % Value 2014-2018
Table 265 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2015-2018
Table 266 Distribution of Processed Fruit and Vegetables by Format: % Value 2013-2018
Table 267 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023
Table 268 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2018-2023
Table 269 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023
Table 270 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023

Processed Meat and Seafood in Brazil

HEADLINES

PROSPECTS

Processed meat and seafood continues to benefit from recession behaviour

Safety scandals and health and wellness concerns hinder growth potential

Truck drivers’ crisis affects entire value chain in both the short and the long term

COMPETITIVE LANDSCAPE

Brf Brasil Foods consolidates leadership

JBS SA increases penetration through Seara’s development

Distribution is key for players, which successfully consolidate their leadership

CATEGORY DATA

Table 271 Sales of Processed Meat and Seafood by Category: Volume 2013-2018
Table 272 Sales of Processed Meat and Seafood by Category: Value 2013-2018
Table 273 Sales of Processed Meat and Seafood by Category: % Volume Growth 2013-2018
Table 274 Sales of Processed Meat and Seafood by Category: % Value Growth 2013-2018
Table 275 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 276 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 277 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 278 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2013-2018
Table 279 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2013-2018
Table 280 NBO Company Shares of Processed Meat and Seafood: % Value 2014-2018
Table 281 LBN Brand Shares of Processed Meat and Seafood: % Value 2015-2018
Table 282 Distribution of Processed Meat and Seafood by Format: % Value 2013-2018
Table 283 Forecast Sales of Processed Meat and Seafood by Category: Volume 2018-2023
Table 284 Forecast Sales of Processed Meat and Seafood by Category: Value 2018-2023
Table 285 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2018-2023
Table 286 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2018-2023

Rice, Pasta and Noodles in Brazil

HEADLINES

PROSPECTS

Rice, pasta and noodles continues to be important Brazilian staple

Sociodemographic trends and consumer demand for practicality shape category

Convenience stores and mixed retailers steal share from super and hypermarkets

COMPETITIVE LANDSCAPE

M Dias Branco SA and Pastifício Selmi SA continue to lead pasta

Successful marketing efforts help Nissin Foods do Brasil Ltda grow in noodles

With absence of innovation in rice, Mars attempts to revamp category’s future

CATEGORY DATA

Table 287 Sales of Rice, Pasta and Noodles by Category: Volume 2013-2018
Table 288 Sales of Rice, Pasta and Noodles by Category: Value 2013-2018
Table 289 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2013-2018
Table 290 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2013-2018
Table 291 Sales of Instant Noodles by Leading Flavours: Rankings 2013-2018
Table 292 NBO Company Shares of Rice, Pasta and Noodles: % Value 2014-2018
Table 293 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2015-2018
Table 294 NBO Company Shares of Rice: % Value 2014-2018
Table 295 LBN Brand Shares of Rice: % Value 2015-2018
Table 296 NBO Company Shares of Pasta: % Value 2014-2018
Table 297 LBN Brand Shares of Pasta: % Value 2015-2018
Table 298 NBO Company Shares of Noodles: % Value 2014-2018
Table 299 LBN Brand Shares of Noodles: % Value 2015-2018
Table 300 Distribution of Rice, Pasta and Noodles by Format: % Value 2013-2018
Table 301 Distribution of Rice by Format: % Value 2013-2018
Table 302 Distribution of Pasta by Format: % Value 2013-2018
Table 303 Distribution of Noodles by Format: % Value 2013-2018
Table 304 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023
Table 305 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2018-2023
Table 306 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023
Table 307 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023

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