2019 saw further positive retail volume and value growth in sales packaged food in Cameroon. The main factors pushing growth remain the country’s rising population and internal migration, specifically away from regional settlements and rural areas towards the major urban areas of Yaoundé and Douala.
The sales growth recorded in packaged food in 2019 was slightly slower than what was recorded in previous years of the review period. The main reason for this slowdown in sales growth was rising price sensitivity among the Cameroonian population.
Nestlé was the leading player in packaged food in 2019, heading a strong field of international companies, mainly of European origin. These international players compete on the basis of their reputations for offering high-quality products.
Traditional grocery retailers continues to dominate sales of packaged food in Cameroon. In particular, open markets, traditional local grocery stores and street stalls combined account for a very high proportion of the packaged food spending of Cameroon’s mostly low-income population.
Although growth rates remained positive at the end of the forecast period, there are signs that Cameroon’s packaged food industry could suffer the negative effects of the uncertain economic, social and political environment in the country during the forecast period. Despite the positive development seen in the industry in recent years, including the expansion of local production and rising income levels which have made imported products more affordable for a wider consumer group, the economic fallout from increased political conflict in 2018 and 2019 has the potential to suppress packaged food sales growth rates.
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Discover the latest market trends and uncover sources of future market growth for the Packaged food industry in Cameroon with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Packaged Food market research database.