Executive Summary

Nov 2019
Population growth and urbanisation drive rising sales despite ongoing headwinds

2019 saw further positive retail volume and value growth in sales packaged food in Cameroon. The main factors pushing growth remain the country’s rising population and internal migration, specifically away from regional settlements and rural areas towards the major urban areas of Yaoundé and Douala.

Sales growth in 2019 tempered by rising price sensitivity

The sales growth recorded in packaged food in 2019 was slightly slower than what was recorded in previous years of the review period. The main reason for this slowdown in sales growth was rising price sensitivity among the Cameroonian population.

Local players emerge strongly to challenge the leading international names

Nestlé was the leading player in packaged food in 2019, heading a strong field of international companies, mainly of European origin. These international players compete on the basis of their reputations for offering high-quality products.

Traditional channels dominate despite the ongoing spread of supermarkets

Traditional grocery retailers continues to dominate sales of packaged food in Cameroon. In particular, open markets, traditional local grocery stores and street stalls combined account for a very high proportion of the packaged food spending of Cameroon’s mostly low-income population.

Economic and political uncertainty threatens to cast a shadow over packaged food

Although growth rates remained positive at the end of the forecast period, there are signs that Cameroon’s packaged food industry could suffer the negative effects of the uncertain economic, social and political environment in the country during the forecast period. Despite the positive development seen in the industry in recent years, including the expansion of local production and rising income levels which have made imported products more affordable for a wider consumer group, the economic fallout from increased political conflict in 2018 and 2019 has the potential to suppress packaged food sales growth rates.

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Packaged Food in Cameroon

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Overview

Discover the latest market trends and uncover sources of future market growth for the Packaged food industry in Cameroon with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Packaged food industry in Cameroon, our research will save you time and money while empowering you to make informed, profitable decisions.

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The Packaged food in Cameroon market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Packaged food in Cameroon?
  • What are the major brands in Cameroon?
  • As economic prospects slowly improve, are consumers starting to eat out more and spending less time cooking at home?
  • How is private label performing in the wake of retail consolidation and the global economic hangover?
  • Do consumers want value for money or added value?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Packaged Food in Cameroon

EXECUTIVE SUMMARY

Population growth and urbanisation drive rising sales despite ongoing headwinds
Sales growth in 2019 tempered by rising price sensitivity
Local players emerge strongly to challenge the leading international names
Traditional channels dominate despite the ongoing spread of supermarkets
Economic and political uncertainty threatens to cast a shadow over packaged food

FOODSERVICE

Sales to Foodservice
Most foodservice players continue to purchase their packaged food supplies from retailers or via cash and carry
Cameroon’s consumer foodservice industry dominated by small-scale domestic players
Specialist suppliers continue to perform well in the supply of packaged food to foodservice players
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2014-2019
Table 6 Sales of Packaged Food by Category: Value 2014-2019
Table 7 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 8 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 9 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 10 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 11 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 12 Penetration of Private Label by Category: % Value 2014-2019
Table 13 Distribution of Packaged Food by Format: % Value 2014-2019
Table 14 Distribution of Packaged Food by Format and Category: % Value 2019
Table 15 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources

Sweet Biscuits, Snack Bars and Fruit Snacks in Cameroon

HEADLINES

PROSPECTS

Sales of sweet biscuits stand out, with most brand activity in this category
Prices, marketing and packaging used to attract lower-income consumers
More launches by local and international players to meet new consumer needs

COMPETITIVE LANDSCAPE

The dominance of local players due to pricing, promotion and distribution
International brands to perform well, but growth hampered by high prices
Growth in chained grocery retailers leads to rising share for private label

CATEGORY DATA

Table 19 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2014-2019
Table 20 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2014-2019
Table 21 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2014-2019
Table 22 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2014-2019
Table 23 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2014-2019
Table 24 Distribution of Sweet Biscuits by Format: % Value 2014-2019
Table 25 Distribution of Fruit Snacks by Format: % Value 2014-2019
Table 26 Forecast Sales of Biscuits and Snack Bars by Category: Volume 2019-2024
Table 27 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2019-2024
Table 28 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2019-2024

Sugar Confectionery in Cameroon

HEADLINES

PROSPECTS

Increasing local manufacturing to boost lollipops and boiled sweets
Rising health-consciousness only likely to limit growth in the longer-term
Despite competition from other snacks, growth set to continue due to low prices

COMPETITIVE LANDSCAPE

Tiger Brands and Ferrero lead, offering low prices
Local company Ok Foods boosts sales through strong distribution
Wide distribution favours locally-produced brands

CATEGORY DATA

Table 30 Sales of Sugar Confectionery by Category: Volume 2014-2019
Table 31 Sales of Sugar Confectionery by Category: Value 2014-2019
Table 32 Sales of Sugar Confectionery by Category: % Volume Growth 2014-2019
Table 33 Sales of Sugar Confectionery by Category: % Value Growth 2014-2019
Table 34 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2014-2019
Table 35 NBO Company Shares of Sugar Confectionery: % Value 2015-2019
Table 36 LBN Brand Shares of Sugar Confectionery: % Value 2016-2019
Table 37 Distribution of Sugar Confectionery by Format: % Value 2014-2019
Table 38 Forecast Sales of Sugar Confectionery by Category: Volume 2019-2024
Table 39 Forecast Sales of Sugar Confectionery by Category: Value 2019-2024
Table 40 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2019-2024
Table 41 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2019-2024

Savoury Snacks in Cameroon

HEADLINES

PROSPECTS

Changing consumer lifestyles and purchasing patterns will boost demand
Consumers continue to prefer local economy and standard brands
Growth for private label due to rise of modern retailing

COMPETITIVE LANDSCAPE

Pringles from Kellogg Co maintains its lead despite import and distribution setbacks
Private label remains a major force in savoury snacks
Brands with a negative quality perception struggle

CATEGORY DATA

Table 42 Sales of Savoury Snacks by Category: Volume 2014-2019
Table 43 Sales of Savoury Snacks by Category: Value 2014-2019
Table 44 Sales of Savoury Snacks by Category: % Volume Growth 2014-2019
Table 45 Sales of Savoury Snacks by Category: % Value Growth 2014-2019
Table 46 NBO Company Shares of Savoury Snacks: % Value 2015-2019
Table 47 LBN Brand Shares of Savoury Snacks: % Value 2016-2019
Table 48 Distribution of Savoury Snacks by Format: % Value 2014-2019
Table 49 Forecast Sales of Savoury Snacks by Category: Volume 2019-2024
Table 50 Forecast Sales of Savoury Snacks by Category: Value 2019-2024
Table 51 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2019-2024
Table 52 Forecast Sales of Savoury Snacks by Category: % Value Growth 2019-2024

Ice Cream and Frozen Desserts in Cameroon

HEADLINES

PROSPECTS

Demographic factors and lifestyle shifts to boost demand
Dairy ice cream to remain more popular than water ice cream
Rising number of distribution channels to positively impact growth

COMPETITIVE LANDSCAPE

Product range and pricing ensure private label maintains its lead
Fresh Products Corp is the leading branded player, with wide distribution
High prices limit the appeal of premium imported brands

CATEGORY DATA

Table 53 Sales of Ice Cream and Frozen Desserts by Category: Volume 2014-2019
Table 54 Sales of Ice Cream and Frozen Desserts by Category: Value 2014-2019
Table 55 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2014-2019
Table 56 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2014-2019
Table 57 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2015-2019
Table 58 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2016-2019
Table 59 NBO Company Shares of Ice Cream: % Value 2015-2019
Table 60 LBN Brand Shares of Ice Cream: % Value 2016-2019
Table 61 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2014-2019
Table 62 Distribution of Ice Cream by Format: % Value 2014-2019
Table 63 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2019-2024
Table 64 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2019-2024
Table 65 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2019-2024
Table 66 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2019-2024

Gum in Cameroon

HEADLINES

PROSPECTS

Continued growth due to launches and price rises
Convenient, easy to dispense packaging is important in gum
Sticks and pellets set to remain the most common gum formats

COMPETITIVE LANDSCAPE

Share of international brands set to grow with the entry of Wrigley
Chococam maintains its lead in a very fragmented category
Imported brands popular in supermarkets, local brands have increasing distribution

CATEGORY DATA

Table 67 Sales of Gum by Category: Volume 2014-2019
Table 68 Sales of Gum by Category: Value 2014-2019
Table 69 Sales of Gum by Category: % Volume Growth 2014-2019
Table 70 Sales of Gum by Category: % Value Growth 2014-2019
Table 71 NBO Company Shares of Gum: % Value 2015-2019
Table 72 LBN Brand Shares of Gum: % Value 2016-2019
Table 73 Distribution of Gum by Format: % Value 2014-2019
Table 74 Forecast Sales of Gum by Category: Volume 2019-2024
Table 75 Forecast Sales of Gum by Category: Value 2019-2024
Table 76 Forecast Sales of Gum by Category: % Volume Growth 2019-2024
Table 77 Forecast Sales of Gum by Category: % Value Growth 2019-2024

Chocolate Confectionery in Cameroon

HEADLINES

PROSPECTS

Significant potential for the future
Cheap imports and launches to drive growth, especially in supermarkets
Tablets to grow due to wide retail availability

COMPETITIVE LANDSCAPE

Chococam takes the lead from Ferrero
Imported brands dominate, but Chococam remains important
Toren rapidly increases thanks to wide availability and reasonable prices

CATEGORY DATA

Table 78 Sales of Chocolate Confectionery by Category: Volume 2014-2019
Table 79 Sales of Chocolate Confectionery by Category: Value 2014-2019
Table 80 Sales of Chocolate Confectionery by Category: % Volume Growth 2014-2019
Table 81 Sales of Chocolate Confectionery by Category: % Value Growth 2014-2019
Table 82 Sales of Chocolate Tablets by Type: % Value 2014-2019
Table 83 NBO Company Shares of Chocolate Confectionery: % Value 2015-2019
Table 84 LBN Brand Shares of Chocolate Confectionery: % Value 2016-2019
Table 85 Distribution of Chocolate Confectionery by Format: % Value 2014-2019
Table 86 Forecast Sales of Chocolate Confectionery by Category: Volume 2019-2024
Table 87 Forecast Sales of Chocolate Confectionery by Category: Value 2019-2024
Table 88 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2019-2024
Table 89 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2019-2024

Baby Food in Cameroon

HEADLINES

PROSPECTS

Demand increasing due to rising incomes, despite falling birth rate
Price sensitivity not applicable to baby food as consumers generally prioritise quality
Modern grocery retailers to dominate baby food sales during the forecast period

COMPETITIVE LANDSCAPE

Europe-based companies with international brands remain in control of baby food
Private label likely to emerge strongly in baby food in line with shifts in distribution
Nestlé’s performance hampered by the poor showing of Cerelac in dried baby food

CATEGORY DATA

Table 90 Sales of Baby Food by Category: Volume 2014-2019
Table 91 Sales of Baby Food by Category: Value 2014-2019
Table 92 Sales of Baby Food by Category: % Volume Growth 2014-2019
Table 93 Sales of Baby Food by Category: % Value Growth 2014-2019
Table 94 NBO Company Shares of Baby Food: % Value 2015-2019
Table 95 LBN Brand Shares of Baby Food: % Value 2016-2019
Table 96 Distribution of Baby Food by Format: % Value 2014-2019
Table 97 Forecast Sales of Baby Food by Category: Volume 2019-2024
Table 98 Forecast Sales of Baby Food by Category: Value 2019-2024
Table 99 Forecast Sales of Baby Food by Category: % Volume Growth 2019-2024
Table 100 Forecast Sales of Baby Food by Category: % Value Growth 2019-2024

Butter and Spreads in Cameroon

HEADLINES

PROSPECTS

Rising incomes boost sales in butter while margarine benefits from traditional demand
Demographic trends, innovation and price competition to spur sales growth
Supermarkets to extend share as dominant distribution channel

COMPETITIVE LANDSCAPE

Leader Groupe Lactalis benefits from strong distribution and reputation for quality
International players dominate, leaving little room for local rivals
Margarine and spreads defined by basic economy-priced products

CATEGORY DATA

Table 101 Sales of Butter and Spreads by Category: Volume 2014-2019
Table 102 Sales of Butter and Spreads by Category: Value 2014-2019
Table 103 Sales of Butter and Spreads by Category: % Volume Growth 2014-2019
Table 104 Sales of Butter and Spreads by Category: % Value Growth 2014-2019
Table 105 NBO Company Shares of Butter and Spreads: % Value 2015-2019
Table 106 LBN Brand Shares of Butter and Spreads: % Value 2016-2019
Table 107 Distribution of Butter and Spreads by Format: % Value 2014-2019
Table 108 Forecast Sales of Butter and Spreads by Category: Volume 2019-2024
Table 109 Forecast Sales of Butter and Spreads by Category: Value 2019-2024
Table 110 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2019-2024
Table 111 Forecast Sales of Butter and Spreads by Category: % Value Growth 2019-2024

Cheese in Cameroon

HEADLINES

PROSPECTS

Positive performance expected as demand expands thanks to rising incomes
Players increasingly tap into demand among less affluent consumers
Demand continues to be hindered by high prices and low average incomes

COMPETITIVE LANDSCAPE

Groupe Bel benefits from popularity and strong distribution of its leading brands
International players dominant due to superior distribution and high entry barriers
Private label set to become a stronger presence in cheese

CATEGORY DATA

Table 112 Sales of Cheese by Category: Volume 2014-2019
Table 113 Sales of Cheese by Category: Value 2014-2019
Table 114 Sales of Cheese by Category: % Volume Growth 2014-2019
Table 115 Sales of Cheese by Category: % Value Growth 2014-2019
Table 116 Sales of Spreadable Processed Cheese by Type: % Value 2014-2019
Table 117 NBO Company Shares of Cheese: % Value 2015-2019
Table 118 LBN Brand Shares of Cheese: % Value 2016-2019
Table 119 Distribution of Cheese by Format: % Value 2014-2019
Table 120 Forecast Sales of Cheese by Category: Volume 2019-2024
Table 121 Forecast Sales of Cheese by Category: Value 2019-2024
Table 122 Forecast Sales of Cheese by Category: % Volume Growth 2019-2024
Table 123 Forecast Sales of Cheese by Category: % Value Growth 2019-2024

Drinking Milk Products in Cameroon

HEADLINES

PROSPECTS

Price drops and strong consumer loyalty to underpin forecast period sales growth
Innovation and new product launches set to remain major features of the category
Segmentation according to region set to continue during forecast period

COMPETITIVE LANDSCAPE

High levels of competition sharpen focus of leading players in powder milk
Operating at regional level presents opportunities to expand to national scope
Africa Food Distribution’s Broli Milk brand debuts in flavoured milk drinks

CATEGORY DATA

Table 124 Sales of Drinking Milk Products by Category: Volume 2014-2019
Table 125 Sales of Drinking Milk Products by Category: Value 2014-2019
Table 126 Sales of Drinking Milk Products by Category: % Volume Growth 2014-2019
Table 127 Sales of Drinking Milk Products by Category: % Value Growth 2014-2019
Table 128 NBO Company Shares of Drinking Milk Products: % Value 2015-2019
Table 129 LBN Brand Shares of Drinking Milk Products: % Value 2016-2019
Table 130 Distribution of Drinking Milk Products by Format: % Value 2014-2019
Table 131 Forecast Sales of Drinking Milk Products Products by Category: Volume 2019-2024
Table 132 Forecast Sales of Drinking Milk Products Products by Category: Value 2019-2024
Table 133 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2019-2024
Table 134 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2019-2024

Other Dairy in Cameroon

HEADLINES

PROSPECTS

Other dairy sales struggling to extend beyond plain condensed milk and cream
Traditional grocery retailers remains dominant in distribution of other dairy
Appealing to high-income urban dwellers could offer key to expanding demand

COMPETITIVE LANDSCAPE

Nestlé relies on price competition to maintain its leading position
Competitively priced condensed milk brands also the most successful
African Food Distribution bets on condensed milk as part of its expansion strategy

CATEGORY DATA

Table 135 Sales of Other Dairy by Category: Volume 2014-2019
Table 136 Sales of Other Dairy by Category: Value 2014-2019
Table 137 Sales of Other Dairy by Category: % Volume Growth 2014-2019
Table 138 Sales of Other Dairy by Category: % Value Growth 2014-2019
Table 139 NBO Company Shares of Other Dairy: % Value 2015-2019
Table 140 LBN Brand Shares of Other Dairy: % Value 2016-2019
Table 141 Distribution of Other Dairy by Format: % Value 2014-2019
Table 142 Forecast Sales of Other Dairy by Category: Volume 2019-2024
Table 143 Forecast Sales of Other Dairy by Category: Value 2019-2024
Table 144 Forecast Sales of Other Dairy by Category: % Volume Growth 2019-2024
Table 145 Forecast Sales of Other Dairy by Category: % Value Growth 2019-2024

Yoghurt and Sour Milk Products in Cameroon

HEADLINES

PROSPECTS

Growth expected in a category that has traditionally struggled for appeal
Yoghurt’s healthy image underpinning strong and growing demand
Price competition and advertising to be more important as the category develops

COMPETITIVE LANDSCAPE

Local players remain in leading positions thanks to affordable prices and wide reach
Drinking yoghurt poised for higher sales due to new launches
Packaging innovation and price promotions used by MyL to boost demand

CATEGORY DATA

Table 146 Sales of Yoghurt and Sour Milk Products by Category: Volume 2014-2019
Table 147 Sales of Yoghurt and Sour Milk Products by Category: Value 2014-2019
Table 148 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2014-2019
Table 149 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2014-2019
Table 150 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2015-2019
Table 151 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2016-2019
Table 152 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2014-2019
Table 153 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2019-2024
Table 154 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2019-2024
Table 155 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2019-2024
Table 156 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2019-2024

Edible Oils in Cameroon

HEADLINES

PROSPECTS

Stronger influence of local players in cotton seed oil boosts growth in other edible oil
Palm oil remains the largest edible oils category
Rising demand for packaged edible oils spurs intense competition across the category

COMPETITIVE LANDSCAPE

SCR Maya & Co leverages strong presence to hold leading position in edible oils
Low price positioning remains the most important factor for success in the category
Rising demand for soy oil encourages new entrants

CATEGORY DATA

Table 157 Sales of Edible Oils by Category: Volume 2014-2019
Table 158 Sales of Edible Oils by Category: Value 2014-2019
Table 159 Sales of Edible Oils by Category: % Volume Growth 2014-2019
Table 160 Sales of Edible Oils by Category: % Value Growth 2014-2019
Table 161 NBO Company Shares of Edible Oils: % Value 2015-2019
Table 162 LBN Brand Shares of Edible Oils: % Value 2016-2019
Table 163 Distribution of Edible Oils by Format: % Value 2014-2019
Table 164 Forecast Sales of Edible Oils by Category: Volume 2019-2024
Table 165 Forecast Sales of Edible Oils by Category: Value 2019-2024
Table 166 Forecast Sales of Edible Oils by Category: % Volume Growth 2019-2024
Table 167 Forecast Sales of Edible Oils by Category: % Value Growth 2019-2024

Ready Meals in Cameroon

HEADLINES

PROSPECTS

Low consumer awareness and high prices continue to hamper demand
Lack of cultural pre-conditions for ready meals is holding the category back
Limited household penetration of microwaves and freezers holds back demand

COMPETITIVE LANDSCAPE

No strong leader emerges due to fragmentation and lack of genuine formality
The spread of modern grocery retailers likely to spur sales growth
The spread of modern grocery retailing pushes sales of private label ready meals

CATEGORY DATA

Table 168 Sales of Ready Meals by Category: Volume 2014-2019
Table 169 Sales of Ready Meals by Category: Value 2014-2019
Table 170 Sales of Ready Meals by Category: % Volume Growth 2014-2019
Table 171 Sales of Ready Meals by Category: % Value Growth 2014-2019
Table 172 Distribution of Ready Meals by Format: % Value 2014-2019
Table 173 Forecast Sales of Ready Meals by Category: Volume 2019-2024
Table 174 Forecast Sales of Ready Meals by Category: Value 2019-2024
Table 175 Forecast Sales of Ready Meals by Category: % Volume Growth 2019-2024
Table 176 Forecast Sales of Ready Meals by Category: % Value Growth 2019-2024

Sauces, Dressings and Condiments in Cameroon

HEADLINES

PROSPECTS

Stock cubes and powders remains the dominant category
More affluent and sophisticated consumers show interest in a wider range of products
The spread of modern grocery retailing positive for category sales growth

COMPETITIVE LANDSCAPE

Nestlé SA remains the leading player due to the dominant position of Maggi
The GB Foods SA increases its presence through innovation and new launches
New entrant Secret a sign that local players are starting to emerge strongly

CATEGORY DATA

Table 177 Sales of Sauces, Dressings and Condiments by Category: Volume 2014-2019
Table 178 Sales of Sauces, Dressings and Condiments by Category: Value 2014-2019
Table 179 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2014-2019
Table 180 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2014-2019
Table 181 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2015-2019
Table 182 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2016-2019
Table 183 Distribution of Sauces, Dressings and Condiments by Format: % Value 2014-2019
Table 184 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2019-2024
Table 185 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2019-2024
Table 186 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2019-2024
Table 187 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2019-2024

Soup in Cameroon

HEADLINES

PROSPECTS

Category sales remain low as packaged soup is by no means considered a priority
High unit prices remain a barrier to stronger sales growth in instant soup
The efforts of modern grocery retailers to promote packaged soup could spur growth

COMPETITIVE LANDSCAPE

No clear leader emerges in a highly fragmented category
Absence of company activity contributes to underdevelopment of the category
Local players unlikely to emerge in soup during the forecast period

CATEGORY DATA

Table 188 Sales of Soup by Category: Volume 2014-2019
Table 189 Sales of Soup by Category: Value 2014-2019
Table 190 Sales of Soup by Category: % Volume Growth 2014-2019
Table 191 Sales of Soup by Category: % Value Growth 2014-2019
Table 192 Distribution of Soup by Format: % Value 2014-2019
Table 193 Forecast Sales of Soup by Category: Volume 2019-2024
Table 194 Forecast Sales of Soup by Category: Value 2019-2024
Table 195 Forecast Sales of Soup by Category: % Volume Growth 2019-2024
Table 196 Forecast Sales of Soup by Category: % Value Growth 2019-2024

Sweet Spreads in Cameroon

HEADLINES

PROSPECTS

Importance of bread in the local diet presents strong opportunities to sweet spreads
The spread of modern grocery retailers improves the availability of sweet spreads
The novelty factor diminishes as sweet spreads becomes more mature

COMPETITIVE LANDSCAPE

Tiger Brands lead sales due to the popularity of its flagship brand Tartina
International brands remain dominant in all sweet spreads categories
Local players on the rise despite presenting little challenge to international incumbents

CATEGORY DATA

Table 197 Sales of Sweet Spreads by Category: Volume 2014-2019
Table 198 Sales of Sweet Spreads by Category: Value 2014-2019
Table 199 Sales of Sweet Spreads by Category: % Volume Growth 2014-2019
Table 200 Sales of Sweet Spreads by Category: % Value Growth 2014-2019
Table 201 NBO Company Shares of Sweet Spreads: % Value 2015-2019
Table 202 LBN Brand Shares of Sweet Spreads: % Value 2016-2019
Table 203 Distribution of Sweet Spreads by Format: % Value 2014-2019
Table 204 Forecast Sales of Sweet Spreads by Category: Volume 2019-2024
Table 205 Forecast Sales of Sweet Spreads by Category: Value 2019-2024
Table 206 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2019-2024
Table 207 Forecast Sales of Sweet Spreads by Category: % Value Growth 2019-2024

Baked Goods in Cameroon

HEADLINES

PROSPECTS

Bread maintains its status as one of the most essential staple foodstuffs
Packaged baked goods continue to struggle due to relatively high unit prices
Expansion of chained supermarkets and independent local bakeries drives growth

COMPETITIVE LANDSCAPE

Artisanal products dominate sales as international names lead branded sales
Local players continue to focus on artisanal products
Lack of novelty and absence of advertising continues to hold the category back

CATEGORY DATA

Table 208 Sales of Baked Goods by Category: Volume 2014-2019
Table 209 Sales of Baked Goods by Category: Value 2014-2019
Table 210 Sales of Baked Goods by Category: % Volume Growth 2014-2019
Table 211 Sales of Baked Goods by Category: % Value Growth 2014-2019
Table 212 NBO Company Shares of Baked Goods: % Value 2015-2019
Table 213 LBN Brand Shares of Baked Goods: % Value 2016-2019
Table 214 Distribution of Baked Goods by Format: % Value 2014-2019
Table 215 Forecast Sales of Baked Goods by Category: Volume 2019-2024
Table 216 Forecast Sales of Baked Goods by Category: Value 2019-2024
Table 217 Forecast Sales of Baked Goods by Category: % Volume Growth 2019-2024
Table 218 Forecast Sales of Baked Goods by Category: % Value Growth 2019-2024

Breakfast Cereals in Cameroon

HEADLINES

PROSPECTS

Sales growth in breakfast cereals spurred by population growth and urbanisation
The lack of local players and dominance of imported products means high unit prices
Shift towards more Western breakfast habits likely to support category growth

COMPETITIVE LANDSCAPE

International brands continue to dominate sales of breakfast cereals
Category players turn to economical jumbo pack sizes to generate higher demand
Private label continues to represent the best value for money in the category

CATEGORY DATA

Table 219 Sales of Breakfast Cereals by Category: Volume 2014-2019
Table 220 Sales of Breakfast Cereals by Category: Value 2014-2019
Table 221 Sales of Breakfast Cereals by Category: % Volume Growth 2014-2019
Table 222 Sales of Breakfast Cereals by Category: % Value Growth 2014-2019
Table 223 NBO Company Shares of Breakfast Cereals: % Value 2015-2019
Table 224 LBN Brand Shares of Breakfast Cereals: % Value 2016-2019
Table 225 Distribution of Breakfast Cereals by Format: % Value 2014-2019
Table 226 Forecast Sales of Breakfast Cereals by Category: Volume 2019-2024
Table 227 Forecast Sales of Breakfast Cereals by Category: Value 2019-2024
Table 228 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2019-2024
Table 229 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2019-2024

Processed Fruit and Vegetables in Cameroon

HEADLINES

PROSPECTS

Low category sales derived from general preference for fresh food and vegetables
Processed fruit and vegetables continues to suffer from an image of being expensive
The spread of modern grocery retailing set to improve category growth prospects

COMPETITIVE LANDSCAPE

The highly fragmented competitive environment makes it impossible to pick a leader
Local players remain largely absent from the category

CATEGORY DATA

Table 230 Sales of Processed Fruit and Vegetables by Category: Volume 2014-2019
Table 231 Sales of Processed Fruit and Vegetables by Category: Value 2014-2019
Table 232 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2014-2019
Table 233 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2014-2019
Table 234 Distribution of Processed Fruit and Vegetables by Format: % Value 2014-2019
Table 235 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2019-2024
Table 236 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2019-2024
Table 237 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2019-2024
Table 238 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2019-2024

Processed Meat and Seafood in Cameroon

HEADLINES

PROSPECTS

Developments in grocery retailing influence sales of processed meat and seafood
The increasing interest of Western eating habits continues to benefit category sales
Frozen processed meat unlikely to emerge strongly during the forecast period

COMPETITIVE LANDSCAPE

The category remains characterised by high fragmentation and low development
International brands set to remain dominant

CATEGORY DATA

Table 239 Sales of Processed Meat and Seafood by Category: Volume 2014-2019
Table 240 Sales of Processed Meat and Seafood by Category: Value 2014-2019
Table 241 Sales of Processed Meat and Seafood by Category: % Volume Growth 2014-2019
Table 242 Sales of Processed Meat and Seafood by Category: % Value Growth 2014-2019
Table 243 Distribution of Processed Meat and Seafood by Format: % Value 2014-2019
Table 244 Forecast Sales of Processed Meat and Seafood by Category: Volume 2019-2024
Table 245 Forecast Sales of Processed Meat and Seafood by Category: Value 2019-2024
Table 246 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2019-2024
Table 247 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2019-2024

Rice, Pasta and Noodles in Cameroon

HEADLINES

PROSPECTS

Rice remains a major staple
Consumers begin to pay more attention to pasta, spurring category growth
Population growth, rising incomes, urbanisation and spread of modern retailing spur growth

COMPETITIVE LANDSCAPE

NGM International BV leads sales due to its wide product portfolio
Local players begin to make inroads
Panzani bets on innovation to widen the appeal of its pasta

CATEGORY DATA

Table 248 Sales of Rice, Pasta and Noodles by Category: Volume 2014-2019
Table 249 Sales of Rice, Pasta and Noodles by Category: Value 2014-2019
Table 250 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2014-2019
Table 251 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2014-2019
Table 252 Sales of Instant Noodles by Leading Flavours: Rankings 2014-2019
Table 253 NBO Company Shares of Rice, Pasta and Noodles: % Value 2015-2019
Table 254 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2016-2019
Table 255 NBO Company Shares of Rice: % Value 2015-2019
Table 256 LBN Brand Shares of Rice: % Value 2016-2019
Table 257 NBO Company Shares of Pasta: % Value 2015-2019
Table 258 LBN Brand Shares of Pasta: % Value 2016-2019
Table 259 NBO Company Shares of Noodles: % Value 2015-2019
Table 260 LBN Brand Shares of Noodles: % Value 2016-2019
Table 261 Distribution of Rice, Pasta and Noodles by Format: % Value 2014-2019
Table 262 Distribution of Rice by Format: % Value 2014-2019
Table 263 Distribution of Pasta by Format: % Value 2014-2019
Table 264 Distribution of Noodles by Format: % Value 2014-2019
Table 265 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2019-2024
Table 266 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2019-2024
Table 267 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2019-2024
Table 268 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2019-2024