Packaged Food in Cameroon

December 2020
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Overview:

Understand the latest market trends and future growth opportunities for the Packaged Food industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Packaged Food industry in Cameroon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Packaged Food in Cameroon report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Packaged Food in Cameroon?
  • Which are the leading brands in Packaged Food in Cameroon?
  • How are products distributed in Packaged Food in Cameroon?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Packaged Food?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Cameroon?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Packaged Food in Cameroon

EXECUTIVE SUMMARY

COVID-19 impact on packaged food
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for packaged food?

FOODSERVICE

Sales to Foodservice
Edible oils sees dramatic drop in volumes sales due to restriction of foodservice Foodservice in hotels, airports and restaurants suffer largest value sales decline Ice cream and cheese in particular affected by hygiene concerns in foodservice
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2015-2020 Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025 Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2015-2020 Table 6 Sales of Packaged Food by Category: Value 2015-2020 Table 7 Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 8 Sales of Packaged Food by Category: % Value Growth 2015-2020 Table 9 GBO Company Shares of Packaged Food: % Value 2016-2020 Table 10 NBO Company Shares of Packaged Food: % Value 2016-2020 Table 11 LBN Brand Shares of Packaged Food: % Value 2017-2020 Table 12 Penetration of Private Label by Category: % Value 2015-2020 Table 13 Distribution of Packaged Food by Format: % Value 2015-2020 Table 14 Distribution of Packaged Food by Format and Category: % Value 2020 Table 15 Forecast Sales of Packaged Food by Category: Volume 2020-2025 Table 16 Forecast Sales of Packaged Food by Category: Value 2020-2025 Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025 Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Edible Oils in Cameroon

KEY DATA FINDINGS

2020 IMPACT

Edible oils unaffected by COVID-19 due to being seen as essential products
SCR Maya & Co leverages strong presence to hold leading position in edible oils
Rising demand for packaged edible oils spurs intense competition

RECOVERY AND OPPORTUNITIES

Edible oils is an essential cooking ingredient and considered recession proof
Local players will continue to gain value share over the forecast period
Low price positioning the most important factor for success

CATEGORY DATA

Table 19 Sales of Edible Oils by Category: Volume 2015-2020 Table 20 Sales of Edible Oils by Category: Value 2015-2020 Table 21 Sales of Edible Oils by Category: % Volume Growth 2015-2020 Table 22 Sales of Edible Oils by Category: % Value Growth 2015-2020 Table 23 NBO Company Shares of Edible Oils: % Value 2016-2020 Table 24 LBN Brand Shares of Edible Oils: % Value 2017-2020 Table 25 Distribution of Edible Oils by Format: % Value 2015-2020 Table 26 Forecast Sales of Edible Oils by Category: Volume 2020-2025 Table 27 Forecast Sales of Edible Oils by Category: Value 2020-2025 Table 28 Forecast Sales of Edible Oils by Category: % Volume Growth 2020-2025 Table 29 Forecast Sales of Edible Oils by Category: % Value Growth 2020-2025

Ready Meals in Cameroon

KEY DATA FINDINGS

2020 IMPACT

Consumers shift from ready meals to home cooking in 2020
No strong leader emerges due to fragmentation and lack of consistent supply
Lack of culture of ready meals is preventing value growth

RECOVERY AND OPPORTUNITIES

Ready meals expected to take few years to return to retail volume growth
Expansion of modern grocery retailers may spur sales growth
Opportunity for private label entrants in ready meals

CATEGORY DATA

Table 30 Sales of Ready Meals by Category: Volume 2015-2020 Table 31 Sales of Ready Meals by Category: Value 2015-2020 Table 32 Sales of Ready Meals by Category: % Volume Growth 2015-2020 Table 33 Sales of Ready Meals by Category: % Value Growth 2015-2020 Table 34 Distribution of Ready Meals by Format: % Value 2015-2020 Table 35 Forecast Sales of Ready Meals by Category: Volume 2020-2025 Table 36 Forecast Sales of Ready Meals by Category: Value 2020-2025 Table 37 Forecast Sales of Ready Meals by Category: % Volume Growth 2020-2025 Table 38 Forecast Sales of Ready Meals by Category: % Value Growth 2020-2025

Sauces, Dressings and Condiments in Cameroon

KEY DATA FINDINGS

2020 IMPACT

Sales boosted by increased home cooking and stockpiling as a result of COVID-19 in 2020
Nestlé remains dominant thanks leading brand in stock cubes and powders
Mayonnaise continues to be a popular choice among Cameroonians

RECOVERY AND OPPORTUNITIES

Slightly lower growth in 2021, due to degree of stockpiling
Expansion of modern grocery retailers will drive value sales over forecast period
Local players increasingly vying for value share over the forecast period

CATEGORY DATA

Table 39 Sales of Sauces, Dressings and Condiments by Category: Volume 2015-2020 Table 40 Sales of Sauces, Dressings and Condiments by Category: Value 2015-2020 Table 41 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2015-2020 Table 42 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2015-2020 Table 43 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2016-2020 Table 44 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2017-2020 Table 45 Distribution of Sauces, Dressings and Condiments by Format: % Value 2015-2020 Table 46 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2020-2025 Table 47 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2020-2025 Table 48 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2020-2025 Table 49 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2020-2025

Sweet Spreads in Cameroon

KEY DATA FINDINGS

2020 IMPACT

Consumers opt for more economically priced chocolate spreads in 2020
International brands remain dominant in all sweet spreads
Tartina continues to lead but there is increasing competition

RECOVERY AND OPPORTUNITIES

Positive outlook for chocolate spreads over the forecast period
Importance of bread in the local diet presents strong opportunities to sweet spreads
The spread of modern grocery retailers improves the availability of sweet spreads

CATEGORY DATA

Table 50 Sales of Sweet Spreads by Category: Volume 2015-2020 Table 51 Sales of Sweet Spreads by Category: Value 2015-2020 Table 52 Sales of Sweet Spreads by Category: % Volume Growth 2015-2020 Table 53 Sales of Sweet Spreads by Category: % Value Growth 2015-2020 Table 54 NBO Company Shares of Sweet Spreads: % Value 2016-2020 Table 55 LBN Brand Shares of Sweet Spreads: % Value 2017-2020 Table 56 Distribution of Sweet Spreads by Format: % Value 2015-2020 Table 57 Forecast Sales of Sweet Spreads by Category: Volume 2020-2025 Table 58 Forecast Sales of Sweet Spreads by Category: Value 2020-2025 Table 59 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2020-2025 Table 60 Forecast Sales of Sweet Spreads by Category: % Value Growth 2020-2025

Soup in Cameroon

KEY DATA FINDINGS

2020 IMPACT

Soup continues to register minimal value sales and is unaffected by COVID-19
No clear leader emerges in a highly fragmented category
Absence of company activity contributes to underdevelopment of the category

RECOVERY AND OPPORTUNITIES

Negative outlook for soup over the forecast period
The efforts of modern grocery retailers to promote packaged soup could spur growth
High unit prices remain a barrier to stronger sales growth in instant soup

CATEGORY DATA

Table 61 Sales of Soup by Category: Volume 2015-2020 Table 62 Sales of Soup by Category: Value 2015-2020 Table 63 Sales of Soup by Category: % Volume Growth 2015-2020 Table 64 Sales of Soup by Category: % Value Growth 2015-2020 Table 65 Distribution of Soup by Format: % Value 2015-2020 Table 66 Forecast Sales of Soup by Category: Volume 2020-2025 Table 67 Forecast Sales of Soup by Category: Value 2020-2025 Table 68 Forecast Sales of Soup by Category: % Volume Growth 2020-2025 Table 69 Forecast Sales of Soup by Category: % Value Growth 2020-2025

Baked Goods in Cameroon

KEY DATA FINDINGS

2020 IMPACT

Slight value gain in packaged baked goods due to fears around COVID-19
Artisanal products dominate sales as international names lead branded sales
Bread maintains its status as one of the most essential staple foodstuffs

RECOVERY AND OPPORTUNITIES

Bread is an essential staple and is inexpensive and will not be impacted if economy falters
Packaged baked goods unlikely to gain value share
Positive outlook for bread over the forecast period, with continued growth in retail outlets

CATEGORY DATA

Table 70 Sales of Baked Goods by Category: Volume 2015-2020 Table 71 Sales of Baked Goods by Category: Value 2015-2020 Table 72 Sales of Baked Goods by Category: % Volume Growth 2015-2020 Table 73 Sales of Baked Goods by Category: % Value Growth 2015-2020 Table 74 NBO Company Shares of Baked Goods: % Value 2016-2020 Table 75 LBN Brand Shares of Baked Goods: % Value 2017-2020 Table 76 Distribution of Baked Goods by Format: % Value 2015-2020 Table 77 Forecast Sales of Baked Goods by Category: Volume 2020-2025 Table 78 Forecast Sales of Baked Goods by Category: Value 2020-2025 Table 79 Forecast Sales of Baked Goods by Category: % Volume Growth 2020-2025 Table 80 Forecast Sales of Baked Goods by Category: % Value Growth 2020-2025

Breakfast Cereals in Cameroon

KEY DATA FINDINGS

2020 IMPACT

No disruption due to COVID-19 and growth on par with 2019
International brands continue to dominate
Private label continues to gain significant value share

RECOVERY AND OPPORTUNITIES

If economy falters due to COVID-19, breakfast cereals will take a hit
The lack of local players and dominance of imported products means high unit prices
Shift towards more Western breakfast habits likely to drive growth

CATEGORY DATA

Table 81 Sales of Breakfast Cereals by Category: Volume 2015-2020 Table 82 Sales of Breakfast Cereals by Category: Value 2015-2020 Table 83 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020 Table 84 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020 Table 85 NBO Company Shares of Breakfast Cereals: % Value 2016-2020 Table 86 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020 Table 87 Distribution of Breakfast Cereals by Format: % Value 2015-2020 Table 88 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025 Table 89 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025 Table 90 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025 Table 91 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2020-2025

Processed Meat and Seafood in Cameroon

KEY DATA FINDINGS

2020 IMPACT

COVID-19 has little effect with value and volume growth similar to review period
No clear winner in highly fragmented product area
The increasing interest in Western eating habits continues to drive value sales

RECOVERY AND OPPORTUNITIES

Cheaper brands will drive value sales as consumers become more price sensitive
International brands set to remain dominant
Developments in grocery retailing influence sales of processed meat and seafood

CATEGORY DATA

Table 92 Sales of Processed Meat and Seafood by Category: Volume 2015-2020 Table 93 Sales of Processed Meat and Seafood by Category: Value 2015-2020 Table 94 Sales of Processed Meat and Seafood by Category: % Volume Growth 2015-2020 Table 95 Sales of Processed Meat and Seafood by Category: % Value Growth 2015-2020 Table 96 Distribution of Processed Meat and Seafood by Format: % Value 2015-2020 Table 97 Forecast Sales of Processed Meat and Seafood by Category: Volume 2020-2025 Table 98 Forecast Sales of Processed Meat and Seafood by Category: Value 2020-2025 Table 99 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2020-2025 Table 100 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2020-2025

Processed Fruit and Vegetables in Cameroon

KEY DATA FINDINGS

2020 IMPACT

COVID-19 has little effect on value sales which continue to be low
Product area dominated by private label and international brands
Processed fruit and vegetables suffers from an image of being expensive and unhealthy

RECOVERY AND OPPORTUNITIES

Performance during forecast period is dependent on economy recovering quickly from COVID-19
Low value sales derived from general preference for fresh food and vegetables
The spread of modern grocery retailing set to improve growth prospects

CATEGORY DATA

Table 101 Sales of Processed Fruit and Vegetables by Category: Volume 2015-2020 Table 102 Sales of Processed Fruit and Vegetables by Category: Value 2015-2020 Table 103 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2015-2020 Table 104 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2015-2020 Table 105 Distribution of Processed Fruit and Vegetables by Format: % Value 2015-2020 Table 106 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025 Table 107 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2020-2025 Table 108 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025 Table 109 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025

Rice, Pasta and Noodles in Cameroon

KEY DATA FINDINGS

2020 IMPACT

Volume growth stymied a little by steep price rises
NGM leads sales due to its wide product portfolio
Local players making inroads

RECOVERY AND OPPORTUNITIES

If economy negatively affected by COVID-19, pasta and noodles will be hit
Rice is an important staple and will continue its growth trajectory over forecast period
Instants noodles struggle to make foothold

CATEGORY DATA

Table 110 Sales of Rice, Pasta and Noodles by Category: Volume 2015-2020 Table 111 Sales of Rice, Pasta and Noodles by Category: Value 2015-2020 Table 112 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2015-2020 Table 113 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2015-2020 Table 114 NBO Company Shares of Rice, Pasta and Noodles: % Value 2016-2020 Table 115 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2017-2020 Table 116 NBO Company Shares of Rice: % Value 2016-2020 Table 117 LBN Brand Shares of Rice: % Value 2017-2020 Table 118 NBO Company Shares of Pasta: % Value 2016-2020 Table 119 LBN Brand Shares of Pasta: % Value 2017-2020 Table 120 NBO Company Shares of Noodles: % Value 2016-2020 Table 121 LBN Brand Shares of Noodles: % Value 2017-2020 Table 122 Distribution of Rice, Pasta and Noodles by Format: % Value 2015-2020 Table 123 Distribution of Rice by Format: % Value 2015-2020 Table 124 Distribution of Pasta by Format: % Value 2015-2020 Table 125 Distribution of Noodles by Format: % Value 2015-2020 Table 126 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025 Table 127 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2020-2025 Table 128 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025 Table 129 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025

Packaged Food

In packaged food we consider two aspects of food sales: 1) Retail sales. 2) Foodservice. Retail sales is defined as sales through establishments primarily engaged in the sale of fresh, packaged and prepared foods for home preparation and consumption. This excludes hotels, restaurant, cafés, duty free sales and institutional sales (canteens, prisons/jails, hospitals, army, etc). Our retail definition EXCLUDES the purchase of food products from foodservice outlets for consumption off-premises, eg impulse confectionery bought from counters of cafés/bars. This falls under foodservice sales. For foodservice, we capture all sales to foodservice outlets, regardless of whether the products are eventually consumed on-premise or off-premise. Foodservice sales is defined as sales to consumer foodservice outlets that serve the general public in a non-captive environment. Outlets include cafés/bars, FSR (full-service restaurants), fast food, 100% home delivery/takeaway, self-service cafeterias and street stalls/kiosks. Sales to semicaptive foodservice outlets are also included. This describes outlets located in leisure, travel and retail environments. 1) Retail refers to units located in retail outlets such as department stores, shopping malls, shopping centres, super/hypermarkets etc. 2) Leisure refers to units located in leisure establishments such as museums, health clubs, cinemas, theatres, theme parks and sports stadiums. 3) Travel refers to units located in based in airports, rail stations, coach stations, motorway service stations offering gas facilities etc. Beyond the scope of the foodservice research are captive foodservice units that serve captive populations around institutions such as hospitals, schools, and prisons. This is also known as institutional sales.

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This report originates from Passport, our Packaged Food research and analysis database.

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