Packaged Food in Canada

December 2020
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Overview:

Understand the latest market trends and future growth opportunities for the Packaged Food industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Packaged Food industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Packaged Food in Canada report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Packaged Food in Canada?
  • Which are the leading brands in Packaged Food in Canada?
  • How are products distributed in Packaged Food in Canada?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Packaged Food?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Canada?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Packaged Food in Canada

EXECUTIVE SUMMARY

COVID-19 impact on packaged food
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for packaged food?

FOODSERVICE

Sales to Foodservice
COVID-19 restrictions across Canada, severely impact sales of packaged food to foodservice Players adapt to the outbreak of COVID-19, managing their product capacities and moving stock into retailers Home meal replacement kits pose a threat to foodservice sales, providing affordable options to enjoy from home
Consumer Foodservice
Demand for courier delivery services boom, delivering foodservice options and groceries to consumers COVID-19 lockdowns and restrictions lead to a significant decline in consumer foodservice sales Consumer foodservice players respond to COVID-19 by creating and launching new products in retailers
Category Data
Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025 Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025 Table 1 Foodservice Sales of Packaged Food by Category: Volume 2015-2020 Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025 Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2015-2020 Table 6 Sales of Packaged Food by Category: Value 2015-2020 Table 7 Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 8 Sales of Packaged Food by Category: % Value Growth 2015-2020 Table 9 GBO Company Shares of Packaged Food: % Value 2016-2020 Table 10 NBO Company Shares of Packaged Food: % Value 2016-2020 Table 11 LBN Brand Shares of Packaged Food: % Value 2017-2020 Table 12 Penetration of Private Label by Category: % Value 2015-2020 Table 13 Distribution of Packaged Food by Format: % Value 2015-2020 Table 14 Distribution of Packaged Food by Format and Category: % Value 2020 Table 15 Forecast Sales of Packaged Food by Category: Volume 2020-2025 Table 16 Forecast Sales of Packaged Food by Category: Value 2020-2025 Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025 Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Chocolate Confectionery in Canada

KEY DATA FINDINGS

2020 IMPACT

Chocolate confectionery performs better overall during COVID-19 lockdown and home seclusion period, as Canadians strongly retain their snacking habits in 2020
Chocolate pouches and bags sees the fastest growth in 2020, benefitting from popularity of new bite-sized products in resealable bags and stand-up pouches
Leading players maintain their positions on the strength of brand recognition, distribution and – most importantly – product innovation in keeping with trends

RECOVERY AND OPPORTUNITIES

Chocolate confectionery is set to see solid growth, buttressed by new product developments and perhaps boosted by munchies following cannabis intake
Chocolate confectionery evolves in line with emerging trends in content and format, including larger tablets and flavour-infused products with superfood ingredients
Puratos Canada expands its Cacao-Trace programme and seeks to have least 50% of its customers use its sustainably sourced cocoa by 2025

CATEGORY DATA

Table 19 Sales of Chocolate Confectionery by Category: Volume 2015-2020 Table 20 Sales of Chocolate Confectionery by Category: Value 2015-2020 Table 21 Sales of Chocolate Confectionery by Category: % Volume Growth 2015-2020 Table 22 Sales of Chocolate Confectionery by Category: % Value Growth 2015-2020 Table 23 Sales of Chocolate Tablets by Type: % Value 2015-2020 Table 24 NBO Company Shares of Chocolate Confectionery: % Value 2016-2020 Table 25 LBN Brand Shares of Chocolate Confectionery: % Value 2017-2020 Table 26 Distribution of Chocolate Confectionery by Format: % Value 2015-2020 Table 27 Forecast Sales of Chocolate Confectionery by Category: Volume 2020-2025 Table 28 Forecast Sales of Chocolate Confectionery by Category: Value 2020-2025 Table 29 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2020-2025 Table 30 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2020-2025

Gum in Canada

KEY DATA FINDINGS

2020 IMPACT

Chewing gum posts steeper than expected decline in 2020 as COVID-19 lockdowns, restricted mobility and reduced social activities reduce impulse and normal sales
Mars Wrigley and Cadbury Adams maintain huge leads in gum, but more innovative players and brands are gaining greater traction in 2020
New generation of gum from innovative players reflects latest developments in snacking and health and wellness trends

RECOVERY AND OPPORTUNITIES

Volume and value decline seen over the review period is set to improve over the forecast period despite challenges, boosted by new product developments
Ferrero’s launch of sugar- and aspartame-free Tic Tac chewing gum along with other gum brands responding to health consciousness are set to perform well
Legalisation of cannabis-infused edibles presents new opportunities for Canada’s gum industry

CATEGORY DATA

Table 31 Sales of Gum by Category: Volume 2015-2020 Table 32 Sales of Gum by Category: Value 2015-2020 Table 33 Sales of Gum by Category: % Volume Growth 2015-2020 Table 34 Sales of Gum by Category: % Value Growth 2015-2020 Table 35 Sales of Gum by Flavour: Rankings 2015-2020 Table 36 NBO Company Shares of Gum: % Value 2016-2020 Table 37 LBN Brand Shares of Gum: % Value 2017-2020 Table 38 Distribution of Gum by Format: % Value 2015-2020 Table 39 Forecast Sales of Gum by Category: Volume 2020-2025 Table 40 Forecast Sales of Gum by Category: Value 2020-2025 Table 41 Forecast Sales of Gum by Category: % Volume Growth 2020-2025 Table 42 Forecast Sales of Gum by Category: % Value Growth 2020-2025

Sugar Confectionery in Canada

KEY DATA FINDINGS

2020 IMPACT

Due to HW trends, sugar confectionery’s growth lift during COVID-19-related home seclusion, lockdowns and a period of limited consumer mobility is likely temporary
Pre-pandemic mint launches lose their shareability and portability advantages during an extended period of social distancing and restricted mobility
Cadbury Adams and Hersey’s tantalise target consumers with NPDs in pastilles, jellies, gums and chews, while Halls strengthens its value share with little such effort

RECOVERY AND OPPORTUNITIES

When normal shopping and choice patterns resume, sugar confectionery is set to see stable value and volume growth, limited by growing aversion to sugary products
Potential taxing and labelling legislation by national and/or provincial governments will shape prospects of sugar confectionery over the forecast period
Among other issues: Cannabis-infused edibles will challenge standard types of sugar confectionery, while trade agreements affecting the category may or may not change

CATEGORY DATA

Summary 2 Other Sugar Confectionery by Product Type: 2020 Table 43 Sales of Sugar Confectionery by Category: Volume 2015-2020 Table 44 Sales of Sugar Confectionery by Category: Value 2015-2020 Table 45 Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020 Table 46 Sales of Sugar Confectionery by Category: % Value Growth 2015-2020 Table 47 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2015-2020 Table 48 NBO Company Shares of Sugar Confectionery: % Value 2016-2020 Table 49 LBN Brand Shares of Sugar Confectionery: % Value 2017-2020 Table 50 Distribution of Sugar Confectionery by Format: % Value 2015-2020 Table 51 Forecast Sales of Sugar Confectionery by Category: Volume 2020-2025 Table 52 Forecast Sales of Sugar Confectionery by Category: Value 2020-2025 Table 53 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025 Table 54 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2020-2025

Sweet Biscuits, Snack Bars and Fruit Snacks in Canada

KEY DATA FINDINGS

2020 IMPACT

Though HW fruit snacks and snack bars see the strongest growth in 2020, sales of sweet biscuits flourish as consumers indulge in these snacks during home seclusion
Addressing health and wellness concerns, snack bars and fruit snacks see the highest growth, causing competition from smaller players in this arena to intensify
Mondelez Canada and General Mills maintain their leads, but lose value share to other players ibn 2020

RECOVERY AND OPPORTUNITIES

Growth patterns of various sweet biscuits, fruit snacks and snack bars categories are expected to be in line with HW trends seen over the review period
Growth of snack bars and fruit snacks, respectively are expected to surpass that of sweet biscuits as they meet consumer demand for healthier portable products
Manufacturers continue to launch products that respond to growing demand for smaller pack sizes, which should boost both volume and value growth going forward

CATEGORY DATA

Table 55 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2015-2020 Table 56 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2015-2020 Table 57 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2015-2020 Table 58 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2015-2020 Table 59 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2016-2020 Table 60 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2017-2020 Table 61 NBO Company Shares of Sweet Biscuits: % Value 2016-2020 Table 62 LBN Brand Shares of Sweet Biscuits: % Value 2017-2020 Table 63 NBO Company Shares of Snack Bars: % Value 2016-2020 Table 64 LBN Brand Shares of Snack Bars: % Value 2017-2020 Table 65 NBO Company Shares of Fruit Snacks: % Value 2016-2020 Table 66 LBN Brand Shares of Fruit Snacks: % Value 2017-2020 Table 67 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2015-2020 Table 68 Distribution of Sweet Biscuits by Format: % Value 2015-2020 Table 69 Distribution of Snack Bars by Format: % Value 2015-2020 Table 70 Distribution of Fruit Snacks by Format: % Value 2015-2020 Table 71 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2020-2025 Table 72 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025 Table 73 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025 Table 74 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025

Ice Cream and Frozen Desserts in Canada

KEY DATA FINDINGS

2020 IMPACT

As lockdowns and reduced mobility limit impulse sales, take-home ice cream is the sole category of ice cream and frozen desserts to see positive growth in 2020
Biggest push of leading and other players is towards introducing reduced-sugar and dairy-free ice cream and frozen desserts in 2020
Nestlé and Unilever maintain their dominance in ice cream and frozen desserts, but players focussed on health and wellness positioning have been gaining more traction

RECOVERY AND OPPORTUNITIES

Demand for dairy-free and reduced-sugar ice cream mounts in line with growing health concerns as well as concerns about animal welfare and sustainability
Halo Top and CoolWay make steady inroads into Unilever and Nestlé territory with their interesting and attractive offers of low-fat ice cream and light frozen desserts
Nestlé maintains its portfolio in Canada, but its transfer of US ownership of some ice cream brands indicates that its participation in ice cream may be changing

CATEGORY DATA

Table 75 Sales of Ice Cream and Frozen Desserts by Category: Volume 2015-2020 Table 76 Sales of Ice Cream and Frozen Desserts by Category: Value 2015-2020 Table 77 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2015-2020 Table 78 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2015-2020 Table 79 Sales of Ice Cream by Leading Flavours: Rankings 2015-2020 Table 80 Sales of Impulse Ice Cream by Format: % Value 2015-2020 Table 81 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2016-2020 Table 82 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2017-2020 Table 83 NBO Company Shares of Ice Cream: % Value 2016-2020 Table 84 LBN Brand Shares of Ice Cream: % Value 2017-2020 Table 85 NBO Company Shares of Impulse Ice Cream: % Value 2016-2020 Table 86 LBN Brand Shares of Impulse Ice Cream: % Value 2017-2020 Table 87 NBO Company Shares of Take-home Ice Cream: % Value 2016-2020 Table 88 LBN Brand Shares of Take-home Ice Cream: % Value 2017-2020 Table 89 NBO Company Shares of Frozen Desserts: % Value 2016-2020 Table 90 LBN Brand Shares of Frozen Desserts: % Value 2017-2020 Table 91 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2015-2020 Table 92 Distribution of Ice Cream by Format: % Value 2015-2020 Table 93 Distribution of Frozen Desserts by Format: % Value 2015-2020 Table 94 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2020-2025 Table 95 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2020-2025 Table 96 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2020-2025 Table 97 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2020-2025

Savoury Snacks in Canada

KEY DATA FINDINGS

2020 IMPACT

Impulse sales slow down during COVID-19 lockdowns and reduced mobility, but demand for savoury snacks surges as Canadians spend more time bingeing at home
Vegetable, pulse and bread chips and meat snacks offering higher protein see highest growth in 2020, while tortilla chips benefits from health and wellness trends
Frito-Lay remains the leading player, but strives to improve nutritional profile of its products as players focussed on health and wellness trends gain more traction

RECOVERY AND OPPORTUNITIES

Savoury snacks that offer consumers healthier options and meat snacks that provide more protein are set to register strong volume and value growth
Three newer, smaller and innovative players with products appealing to health-conscious consumers are set to gain traction over the forecast period
Legalisation of recreational cannabis and cannabis-infused edibles create development opportunities while current usage creates demand for munchies

CATEGORY DATA

Summary 3 Other Savoury Snacks by Product Type: 2020 Table 98 Sales of Savoury Snacks by Category: Volume 2015-2020 Table 99 Sales of Savoury Snacks by Category: Value 2015-2020 Table 100 Sales of Savoury Snacks by Category: % Volume Growth 2015-2020 Table 101 Sales of Savoury Snacks by Category: % Value Growth 2015-2020 Table 102 NBO Company Shares of Savoury Snacks: % Value 2016-2020 Table 103 LBN Brand Shares of Savoury Snacks: % Value 2017-2020 Table 104 Distribution of Savoury Snacks by Format: % Value 2015-2020 Table 105 Forecast Sales of Savoury Snacks by Category: Volume 2020-2025 Table 106 Forecast Sales of Savoury Snacks by Category: Value 2020-2025 Table 107 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2020-2025 Table 108 Forecast Sales of Savoury Snacks by Category: % Value Growth 2020-2025

Baby Food in Canada

KEY DATA FINDINGS

2020 IMPACT

Strong growth as COVID-19 lockdowns lead to stockpiling
The move towards organic products continues and milk formula returns to dynamism
Organic players fare well, at the expense of the leaders

RECOVERY AND OPPORTUNITIES

After a decline in 2021, stability set to return to baby food in 2022
More organic entrants expected due to the potential in this segment
Potential for goat milk formula along with opening of new production facility

CATEGORY DATA

Table 109 Sales of Baby Food by Category: Volume 2015-2020 Table 110 Sales of Baby Food by Category: Value 2015-2020 Table 111 Sales of Baby Food by Category: % Volume Growth 2015-2020 Table 112 Sales of Baby Food by Category: % Value Growth 2015-2020 Table 113 NBO Company Shares of Baby Food: % Value 2016-2020 Table 114 LBN Brand Shares of Baby Food: % Value 2017-2020 Table 115 Distribution of Baby Food by Format: % Value 2015-2020 Table 116 Forecast Sales of Baby Food by Category: Volume 2020-2025 Table 117 Forecast Sales of Baby Food by Category: Value 2020-2025 Table 118 Forecast Sales of Baby Food by Category: % Volume Growth 2020-2025 Table 119 Forecast Sales of Baby Food by Category: % Value Growth 2020-2025

Butter and Spreads in Canada

KEY DATA FINDINGS

2020 IMPACT

More time at home switches consumption from foodservice to retail
Butter grows due to its natural image, but plant-based products also do well
Smaller players perform well and the government steps in due to COVID-19

RECOVERY AND OPPORTUNITIES

Rebound expected for foodservice, but retail will struggle to achieve volume growth
Butter set to drive growth, although some plant-based products also likely to do well
Premiumisation set to lead to higher value than volume growth

CATEGORY DATA

Table 120 Sales of Butter and Spreads by Category: Volume 2015-2020 Table 121 Sales of Butter and Spreads by Category: Value 2015-2020 Table 122 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020 Table 123 Sales of Butter and Spreads by Category: % Value Growth 2015-2020 Table 124 NBO Company Shares of Butter and Spreads: % Value 2016-2020 Table 125 LBN Brand Shares of Butter and Spreads: % Value 2017-2020 Table 126 Distribution of Butter and Spreads by Format: % Value 2015-2020 Table 127 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025 Table 128 Forecast Sales of Butter and Spreads by Category: Value 2020-2025 Table 129 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025 Table 130 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025

Cheese in Canada

KEY DATA FINDINGS

2020 IMPACT

Strong growth for cheese as more consumers cook at home
The emergence of plant-based, snack-sized and goat milk cheese products
Leaders invest in product development and marketing to stay ahead

RECOVERY AND OPPORTUNITIES

A return to more stable rates of growth expected from 2022
Trade agreements will lead to new product availability and greater competition
Major players likely to follow smaller players into niches to maintain growth

CATEGORY DATA

Table 131 Sales of Cheese by Category: Volume 2015-2020 Table 132 Sales of Cheese by Category: Value 2015-2020 Table 133 Sales of Cheese by Category: % Volume Growth 2015-2020 Table 134 Sales of Cheese by Category: % Value Growth 2015-2020 Table 135 Sales of Spreadable Processed Cheese by Type: % Value 2015-2020 Table 136 Sales of Unprocessed Cheese by Type: % Value 2015-2020 Table 137 NBO Company Shares of Cheese: % Value 2016-2020 Table 138 LBN Brand Shares of Cheese: % Value 2017-2020 Table 139 Distribution of Cheese by Format: % Value 2015-2020 Table 140 Forecast Sales of Cheese by Category: Volume 2020-2025 Table 141 Forecast Sales of Cheese by Category: Value 2020-2025 Table 142 Forecast Sales of Cheese by Category: % Volume Growth 2020-2025 Table 143 Forecast Sales of Cheese by Category: % Value Growth 2020-2025

Drinking Milk Products in Canada

KEY DATA FINDINGS

2020 IMPACT

Dynamic growth due to lockdown and the essential nature of such products
Milk alternatives and goat milk perform well as more consumers shun cow’s milk
The leaders’ shares suffer due to their low presence in milk alternatives

RECOVERY AND OPPORTUNITIES

A return to growth patterns seen before the pandemic, with volume decline
Growth expected for super-premium products, poor performance for shelf-stable milk
A possible new direction for milk alternatives

CATEGORY DATA

Table 144 Sales of Drinking Milk Products by Category: Volume 2015-2020 Table 145 Sales of Drinking Milk Products by Category: Value 2015-2020 Table 146 Sales of Drinking Milk Products by Category: % Volume Growth 2015-2020 Table 147 Sales of Drinking Milk Products by Category: % Value Growth 2015-2020 Table 148 NBO Company Shares of Drinking Milk Products: % Value 2016-2020 Table 149 LBN Brand Shares of Drinking Milk Products: % Value 2017-2020 Table 150 Distribution of Drinking Milk Products by Format: % Value 2015-2020 Table 151 Forecast Sales of Drinking Milk Products Products by Category: Volume 2020-2025 Table 152 Forecast Sales of Drinking Milk Products Products by Category: Value 2020-2025 Table 153 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2020-2025 Table 154 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2020-2025

Yoghurt and Sour Milk Products in Canada

KEY DATA FINDINGS

2020 IMPACT

Growth driven by home consumption and sour milk products
Shift to natural and plant-based yoghurts
Players constantly offer new launches and marketing to maintain consumers’ interest

RECOVERY AND OPPORTUNITIES

Foodservice set to rebound as consumers spend more time outside of the home
Organic drinking yoghurt and skyr likely to provide growth opportunities
Plant-based yoghurt will benefit from certification programmes

CATEGORY DATA

Table 155 Sales of Yoghurt and Sour Milk Products by Category: Volume 2015-2020 Table 156 Sales of Yoghurt and Sour Milk Products by Category: Value 2015-2020 Table 157 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2015-2020 Table 158 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2015-2020 Table 159 Sales of Flavoured Yoghurt by Flavour: Rankings 2015-2020 Table 160 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2016-2020 Table 161 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2017-2020 Table 162 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2015-2020 Table 163 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025 Table 164 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025 Table 165 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025 Table 166 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025

Other Dairy in Canada

KEY DATA FINDINGS

2020 IMPACT

Stockpiling and the Canadian love of coffee maintain the growth of coffee whiteners
Home cooking contributes to the growth of cream and fromage frais and quark
The leaders extend their shares due to their strength in the largest category, cream

RECOVERY AND OPPORTUNITIES

After a year of growth correction, stabilisation expected from 2022
Struggles expected for shelf-stable desserts as consumers have different demands
The Canadian coffee culture and plat-based products set to drive growth

CATEGORY DATA

Table 167 Sales of Other Dairy by Category: Volume 2015-2020 Table 168 Sales of Other Dairy by Category: Value 2015-2020 Table 169 Sales of Other Dairy by Category: % Volume Growth 2015-2020 Table 170 Sales of Other Dairy by Category: % Value Growth 2015-2020 Table 171 Sales of Cream by Type: % Value 2015-2020 Table 172 NBO Company Shares of Other Dairy: % Value 2016-2020 Table 173 LBN Brand Shares of Other Dairy: % Value 2017-2020 Table 174 Distribution of Other Dairy by Format: % Value 2015-2020 Table 175 Forecast Sales of Other Dairy by Category: Volume 2020-2025 Table 176 Forecast Sales of Other Dairy by Category: Value 2020-2025 Table 177 Forecast Sales of Other Dairy by Category: % Volume Growth 2020-2025 Table 178 Forecast Sales of Other Dairy by Category: % Value Growth 2020-2025

Edible Oils in Canada

KEY DATA FINDINGS

2020 IMPACT

Consumers stock up on edible oils with home cooking on the rise amid pandemic
Producer priorities forced to shift because of COVID-19 disruption
Deoleo strengthens its lead as consumers are forced to rationalise purchases

RECOVERY AND OPPORTUNITIES

Panic-buying effects to be felt in 2021 in retail as foodservice recovers
Rise in online presence and more frugal buying behaviour predicted
New trade agreements and legislation to boost category performance

CATEGORY DATA

Table 179 Sales of Edible Oils by Category: Volume 2015-2020 Table 180 Sales of Edible Oils by Category: Value 2015-2020 Table 181 Sales of Edible Oils by Category: % Volume Growth 2015-2020 Table 182 Sales of Edible Oils by Category: % Value Growth 2015-2020 Table 183 NBO Company Shares of Edible Oils: % Value 2016-2020 Table 184 LBN Brand Shares of Edible Oils: % Value 2017-2020 Table 185 Distribution of Edible Oils by Format: % Value 2015-2020 Table 186 Forecast Sales of Edible Oils by Category: Volume 2020-2025 Table 187 Forecast Sales of Edible Oils by Category: Value 2020-2025 Table 188 Forecast Sales of Edible Oils by Category: % Volume Growth 2020-2025 Table 189 Forecast Sales of Edible Oils by Category: % Value Growth 2020-2025

Ready Meals in Canada

KEY DATA FINDINGS

2020 IMPACT

Boom for dinner mixes as stay-at-home consumers turn to online food delivery
Growing snacks trend is good news for ready meals
Nestlé leads sales thanks to strong lead in popular frozen ready meals category

RECOVERY AND OPPORTUNITIES

Fortunes to reverse for several categories between 2020 and 2021, while retail players will take their cue from foodservice trends
Dinner mixes to lead sales growth again but profitability may remain an issue
Shelf stable and dried ready meals unlikely to maintain good 2020 performance

CATEGORY DATA

Table 190 Sales of Ready Meals by Category: Volume 2015-2020 Table 191 Sales of Ready Meals by Category: Value 2015-2020 Table 192 Sales of Ready Meals by Category: % Volume Growth 2015-2020 Table 193 Sales of Ready Meals by Category: % Value Growth 2015-2020 Table 194 Sales of Chilled Ready Meals by Ethnicity: % Value 2015-2020 Table 195 Sales of Frozen Ready Meals by Ethnicity: % Value 2015-2020 Table 196 NBO Company Shares of Ready Meals: % Value 2016-2020 Table 197 LBN Brand Shares of Ready Meals: % Value 2017-2020 Table 198 Distribution of Ready Meals by Format: % Value 2015-2020 Table 199 Forecast Sales of Ready Meals by Category: Volume 2020-2025 Table 200 Forecast Sales of Ready Meals by Category: Value 2020-2025 Table 201 Forecast Sales of Ready Meals by Category: % Volume Growth 2020-2025 Table 202 Forecast Sales of Ready Meals by Category: % Value Growth 2020-2025

Sauces, Dressings and Condiments in Canada

KEY DATA FINDINGS

2020 IMPACT

Consumers rush to stock up on these staples as COVID-19 lockdown comes in
The convenience trend strengthens influence on NPD and packaging
Kraft and McCormick consolidate their leading positions

RECOVERY AND OPPORTUNITIES

Chili sauces set for another hot streak once stockpiling effects cool
Competition set to intensify as UMSCA deal takes effect
Hybrid sauces trend likely to thicken in forecast period

CATEGORY DATA

Table 203 Sales of Sauces, Dressings and Condiments by Category: Volume 2015-2020 Table 204 Sales of Sauces, Dressings and Condiments by Category: Value 2015-2020 Table 205 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2015-2020 Table 206 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2015-2020 Table 207 Sales of Cooking Sauces by Type: % Value 2015-2020 Table 208 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2016-2020 Table 209 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2017-2020 Table 210 Distribution of Sauces, Dressings and Condiments by Format: % Value 2015-2020 Table 211 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2020-2025 Table 212 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2020-2025 Table 213 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2020-2025 Table 214 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2020-2025

Sweet Spreads in Canada

KEY DATA FINDINGS

2020 IMPACT

Staple nature of sweet spreads and extra meals at home see demand spike
Consumers swarm to stock up on honey
High-protein snacks increasingly popular

RECOVERY AND OPPORTUNITIES

Retail sales set to drop in 2021 as consumers are well stocked up
Lindt set to make further gains with its healthier and sophisticated chocolate spreads
New trade deals open the gates to new frontiers for sweet spreads

CATEGORY DATA

Table 215 Sales of Sweet Spreads by Category: Volume 2015-2020 Table 216 Sales of Sweet Spreads by Category: Value 2015-2020 Table 217 Sales of Sweet Spreads by Category: % Volume Growth 2015-2020 Table 218 Sales of Sweet Spreads by Category: % Value Growth 2015-2020 Table 219 Sales of Jams and Preserves by Leading Flavours: Rankings 2015-2020 Table 220 NBO Company Shares of Sweet Spreads: % Value 2016-2020 Table 221 LBN Brand Shares of Sweet Spreads: % Value 2017-2020 Table 222 Distribution of Sweet Spreads by Format: % Value 2015-2020 Table 223 Forecast Sales of Sweet Spreads by Category: Volume 2020-2025 Table 224 Forecast Sales of Sweet Spreads by Category: Value 2020-2025 Table 225 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2020-2025 Table 226 Forecast Sales of Sweet Spreads by Category: % Value Growth 2020-2025

Soup in Canada

KEY DATA FINDINGS

2020 IMPACT

Soup is another staple food stockpiled in 2020, with longer-lasting formats growing the most
2020 an oasis of growth in the desert for shelf stable soup
Sales are led by Campbell Soup Co

RECOVERY AND OPPORTUNITIES

Frozen soup to grow further after overall category normalises following stockpiling impact
Chilled soup and frozen soup face challenges of storage and diminished purchasing power
New, easier trading relations will reshape soup landscape

CATEGORY DATA

Table 227 Sales of Soup by Category: Volume 2015-2020 Table 228 Sales of Soup by Category: Value 2015-2020 Table 229 Sales of Soup by Category: % Volume Growth 2015-2020 Table 230 Sales of Soup by Category: % Value Growth 2015-2020 Table 231 Sales of Soup by Leading Flavours: Rankings 2015-2020 Table 232 NBO Company Shares of Soup: % Value 2016-2020 Table 233 LBN Brand Shares of Soup: % Value 2017-2020 Table 234 Distribution of Soup by Format: % Value 2015-2020 Table 235 Forecast Sales of Soup by Category: Volume 2020-2025 Table 236 Forecast Sales of Soup by Category: Value 2020-2025 Table 237 Forecast Sales of Soup by Category: % Volume Growth 2020-2025 Table 238 Forecast Sales of Soup by Category: % Value Growth 2020-2025

Baked Goods in Canada

KEY DATA FINDINGS

2020 IMPACT

Sales of baked goods increase, however, packaged cakes and pastries face competition from the home baking trend
Foodservice is set to record a double-digit decline as consumers avoid public places
George Weston Ltd retains its lead as e-commerce records growth due to the outbreak of COVID-19

RECOVERY AND OPPORTUNITY

Baked goods is set to record a decline in 2021, before recording positive growth driven by flat breads
Players focus on digital strategies as e-commerce grows following the outbreak of COVID-19
Gluten-free and edible cannabis provide long-term opportunities for players

CATEGORY DATA

Table 239 Sales of Baked Goods by Category: Volume 2015-2020 Table 240 Sales of Baked Goods by Category: Value 2015-2020 Table 241 Sales of Baked Goods by Category: % Volume Growth 2015-2020 Table 242 Sales of Baked Goods by Category: % Value Growth 2015-2020 Table 243 NBO Company Shares of Baked Goods: % Value 2016-2020 Table 244 LBN Brand Shares of Baked Goods: % Value 2017-2020 Table 245 Distribution of Baked Goods by Format: % Value 2015-2020 Table 246 Forecast Sales of Baked Goods by Category: Volume 2020-2025 Table 247 Forecast Sales of Baked Goods by Category: Value 2020-2025 Table 248 Forecast Sales of Baked Goods by Category: % Volume Growth 2020-2025 Table 249 Forecast Sales of Baked Goods by Category: % Value Growth 2020-2025

Breakfast Cereals in Canada

KEY DATA FINDINGS

2020 IMPACT

Lockdown and the closure of foodservice operators boosts sales of breakfast cereals in 2020
Hot cereals and muesli and granola record heightened sales as consumers reach for healthier options during COVID-19
Players report positive year-on-year performances, while Kellogg Canada Inc retains its lead

RECOVERY AND OPPORTUNITIES

E-commerce and home deliveries shakeup the landscape across the next five years
The premiumisation trend is on hold, as players focus on brand equity during the economic recession
Food service will remain challenged across the early forecast period, and some players move into retail

CATEGORY DATA

Table 250 Sales of Breakfast Cereals by Category: Volume 2015-2020 Table 251 Sales of Breakfast Cereals by Category: Value 2015-2020 Table 252 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020 Table 253 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020 Table 254 NBO Company Shares of Breakfast Cereals: % Value 2016-2020 Table 255 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020 Table 256 Distribution of Breakfast Cereals by Format: % Value 2015-2020 Table 257 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025 Table 258 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025 Table 259 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025 Table 260 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2020-2025

Processed Meat and Seafood in Canada

KEY DATA FINDINGS

2020 IMPACT

Stockpiling boosts sales of shelf stable meat and frozen processed meat, while chilled meat substitutes drive growth
Foodservice and specialist retailers are both challenged by the outbreak of COVID-19, while supermarket sales increase
Schneider Corp and Maple Leaf Foods lead, while Beyond Meat shifts its foodservice stock into retail

RECOVERY AND OPPORTUNITIES

Meat substitutes continue to drive growth as the health and wellness trend is boosted by the outbreak of COVID-19
The landscape fares well during the economic recession; however, players are set to focus on promotions, deals and popular products
Healthy snacking will support sales growth in processed meat and seafood

CATEGORY DATA

Table 261 Sales of Processed Meat and Seafood by Category: Volume 2015-2020 Table 262 Sales of Processed Meat and Seafood by Category: Value 2015-2020 Table 263 Sales of Processed Meat and Seafood by Category: % Volume Growth 2015-2020 Table 264 Sales of Processed Meat and Seafood by Category: % Value Growth 2015-2020 Table 265 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 266 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 267 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 268 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2015-2020 Table 269 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2015-2020 Table 270 NBO Company Shares of Processed Meat and Seafood: % Value 2016-2020 Table 271 LBN Brand Shares of Processed Meat and Seafood: % Value 2017-2020 Table 272 Distribution of Processed Meat and Seafood by Format: % Value 2015-2020 Table 273 Forecast Sales of Processed Meat and Seafood by Category: Volume 2020-2025 Table 274 Forecast Sales of Processed Meat and Seafood by Category: Value 2020-2025 Table 275 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2020-2025 Table 276 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2020-2025

Processed Fruit and Vegetables in Canada

KEY DATA FINDINGS

2020 IMPACT

COVID-19 leads to stockpiling of shelf stable beans, causing supply issues in stores
Frozen processed food and vegetables records rising demand aligned to the health and wellness trend
Major multinational players retain their leads, as companies adapt to the increase in demand

RECOVERY AND OPPORTUNITIES

Growth is stifled across the forecast period as concerns surrounding preservatives and sugar dampen sales
The rise of plant-based protein creates opportunities for positive growth
Shelf stable beans continues to drive sales, benefiting from healthy attributes and appealing price points

CATEGORY DATA

Table 277 Sales of Processed Fruit and Vegetables by Category: Volume 2015-2020 Table 278 Sales of Processed Fruit and Vegetables by Category: Value 2015-2020 Table 279 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2015-2020 Table 280 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2015-2020 Table 281 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2015-2020 Table 282 NBO Company Shares of Processed Fruit and Vegetables: % Value 2016-2020 Table 283 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2017-2020 Table 284 Distribution of Processed Fruit and Vegetables by Format: % Value 2015-2020 Table 285 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025 Table 286 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2020-2025 Table 287 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025 Table 288 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025

Rice, Pasta and Noodles in Canada

KEY DATA FINDINGS

2020 IMPACT

Sales of rice, pasta and noodles benefit from the rise in home cooking, as consumers stockpile goods
Pasta, rice and noodles benefits from the rising interest in health and the demand for plant-based protein
Catelli Foods Corp and Mars Canada both increase their share and record double-digit growth, as consumers stockpile their offerings

RECOVERY AND OPPORTUNITIES

Growth is driven by noodles, as dried pasta records a value decline
Rice benefits from the rising health and wellness trend, while some consumers avoid eating wheat
E-commerce grows across the forecast period, with consumers appreciating its convenience

CATEGORY DATA

Table 289 Sales of Rice, Pasta and Noodles by Category: Volume 2015-2020 Table 290 Sales of Rice, Pasta and Noodles by Category: Value 2015-2020 Table 291 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2015-2020 Table 292 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2015-2020 Table 293 Sales of Instant Noodles by Leading Flavours: Rankings 2015-2020 Table 294 NBO Company Shares of Rice, Pasta and Noodles: % Value 2016-2020 Table 295 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2017-2020 Table 296 NBO Company Shares of Rice: % Value 2016-2020 Table 297 LBN Brand Shares of Rice: % Value 2017-2020 Table 298 NBO Company Shares of Pasta: % Value 2016-2020 Table 299 LBN Brand Shares of Pasta: % Value 2017-2020 Table 300 NBO Company Shares of Noodles: % Value 2016-2020 Table 301 LBN Brand Shares of Noodles: % Value 2017-2020 Table 302 Distribution of Rice, Pasta and Noodles by Format: % Value 2015-2020 Table 303 Distribution of Rice by Format: % Value 2015-2020 Table 304 Distribution of Pasta by Format: % Value 2015-2020 Table 305 Distribution of Noodles by Format: % Value 2015-2020 Table 306 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025 Table 307 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2020-2025 Table 308 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025 Table 309 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
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This report originates from Passport, our Packaged Food research and analysis database.

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