Packaged Food in Canada

December 2020
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Overview:

Understand the latest market trends and future growth opportunities for the Packaged Food industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Packaged Food industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Packaged Food in Canada report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Packaged Food in Canada?
  • Which are the leading brands in Packaged Food in Canada?
  • How are products distributed in Packaged Food in Canada?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Packaged Food?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Canada?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Packaged Food in Canada

EXECUTIVE SUMMARY

COVID-19 impact on packaged food
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for packaged food?

FOODSERVICE

Sales to Foodservice
COVID-19 restrictions across Canada, severely impact sales of packaged food to foodservice Players adapt to the outbreak of COVID-19, managing their product capacities and moving stock into retailers Home meal replacement kits pose a threat to foodservice sales, providing affordable options to enjoy from home
Consumer Foodservice
Demand for courier delivery services boom, delivering foodservice options and groceries to consumers COVID-19 lockdowns and restrictions lead to a significant decline in consumer foodservice sales Consumer foodservice players respond to COVID-19 by creating and launching new products in retailers
Category Data
Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025 Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025 Table 1 Foodservice Sales of Packaged Food by Category: Volume 2015-2020 Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025 Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2015-2020 Table 6 Sales of Packaged Food by Category: Value 2015-2020 Table 7 Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 8 Sales of Packaged Food by Category: % Value Growth 2015-2020 Table 9 GBO Company Shares of Packaged Food: % Value 2016-2020 Table 10 NBO Company Shares of Packaged Food: % Value 2016-2020 Table 11 LBN Brand Shares of Packaged Food: % Value 2017-2020 Table 12 Penetration of Private Label by Category: % Value 2015-2020 Table 13 Distribution of Packaged Food by Format: % Value 2015-2020 Table 14 Distribution of Packaged Food by Format and Category: % Value 2020 Table 15 Forecast Sales of Packaged Food by Category: Volume 2020-2025 Table 16 Forecast Sales of Packaged Food by Category: Value 2020-2025 Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025 Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Edible Oils in Canada

KEY DATA FINDINGS

2020 IMPACT

Consumers stock up on edible oils with home cooking on the rise amid pandemic
Producer priorities forced to shift because of COVID-19 disruption
Deoleo strengthens its lead as consumers are forced to rationalise purchases

RECOVERY AND OPPORTUNITIES

Panic-buying effects to be felt in 2021 in retail as foodservice recovers
Rise in online presence and more frugal buying behaviour predicted
New trade agreements and legislation to boost category performance

CATEGORY DATA

Table 19 Sales of Edible Oils by Category: Volume 2015-2020 Table 20 Sales of Edible Oils by Category: Value 2015-2020 Table 21 Sales of Edible Oils by Category: % Volume Growth 2015-2020 Table 22 Sales of Edible Oils by Category: % Value Growth 2015-2020 Table 23 NBO Company Shares of Edible Oils: % Value 2016-2020 Table 24 LBN Brand Shares of Edible Oils: % Value 2017-2020 Table 25 Distribution of Edible Oils by Format: % Value 2015-2020 Table 26 Forecast Sales of Edible Oils by Category: Volume 2020-2025 Table 27 Forecast Sales of Edible Oils by Category: Value 2020-2025 Table 28 Forecast Sales of Edible Oils by Category: % Volume Growth 2020-2025 Table 29 Forecast Sales of Edible Oils by Category: % Value Growth 2020-2025

Ready Meals in Canada

KEY DATA FINDINGS

2020 IMPACT

Boom for dinner mixes as stay-at-home consumers turn to online food delivery
Growing snacks trend is good news for ready meals
Nestlé leads sales thanks to strong lead in popular frozen ready meals category

RECOVERY AND OPPORTUNITIES

Fortunes to reverse for several categories between 2020 and 2021, while retail players will take their cue from foodservice trends
Dinner mixes to lead sales growth again but profitability may remain an issue
Shelf stable and dried ready meals unlikely to maintain good 2020 performance

CATEGORY DATA

Table 30 Sales of Ready Meals by Category: Volume 2015-2020 Table 31 Sales of Ready Meals by Category: Value 2015-2020 Table 32 Sales of Ready Meals by Category: % Volume Growth 2015-2020 Table 33 Sales of Ready Meals by Category: % Value Growth 2015-2020 Table 34 Sales of Chilled Ready Meals by Ethnicity: % Value 2015-2020 Table 35 Sales of Frozen Ready Meals by Ethnicity: % Value 2015-2020 Table 36 NBO Company Shares of Ready Meals: % Value 2016-2020 Table 37 LBN Brand Shares of Ready Meals: % Value 2017-2020 Table 38 Distribution of Ready Meals by Format: % Value 2015-2020 Table 39 Forecast Sales of Ready Meals by Category: Volume 2020-2025 Table 40 Forecast Sales of Ready Meals by Category: Value 2020-2025 Table 41 Forecast Sales of Ready Meals by Category: % Volume Growth 2020-2025 Table 42 Forecast Sales of Ready Meals by Category: % Value Growth 2020-2025

Sauces, Dressings and Condiments in Canada

KEY DATA FINDINGS

2020 IMPACT

Consumers rush to stock up on these staples as COVID-19 lockdown comes in
The convenience trend strengthens influence on NPD and packaging
Kraft and McCormick consolidate their leading positions

RECOVERY AND OPPORTUNITIES

Chili sauces set for another hot streak once stockpiling effects cool
Competition set to intensify as UMSCA deal takes effect
Hybrid sauces trend likely to thicken in forecast period

CATEGORY DATA

Table 43 Sales of Sauces, Dressings and Condiments by Category: Volume 2015-2020 Table 44 Sales of Sauces, Dressings and Condiments by Category: Value 2015-2020 Table 45 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2015-2020 Table 46 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2015-2020 Table 47 Sales of Cooking Sauces by Type: % Value 2015-2020 Table 48 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2016-2020 Table 49 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2017-2020 Table 50 Distribution of Sauces, Dressings and Condiments by Format: % Value 2015-2020 Table 51 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2020-2025 Table 52 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2020-2025 Table 53 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2020-2025 Table 54 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2020-2025

Sweet Spreads in Canada

KEY DATA FINDINGS

2020 IMPACT

Staple nature of sweet spreads and extra meals at home see demand spike
Consumers swarm to stock up on honey
High-protein snacks increasingly popular

RECOVERY AND OPPORTUNITIES

Retail sales set to drop in 2021 as consumers are well stocked up
Lindt set to make further gains with its healthier and sophisticated chocolate spreads
New trade deals open the gates to new frontiers for sweet spreads

CATEGORY DATA

Table 55 Sales of Sweet Spreads by Category: Volume 2015-2020 Table 56 Sales of Sweet Spreads by Category: Value 2015-2020 Table 57 Sales of Sweet Spreads by Category: % Volume Growth 2015-2020 Table 58 Sales of Sweet Spreads by Category: % Value Growth 2015-2020 Table 59 Sales of Jams and Preserves by Leading Flavours: Rankings 2015-2020 Table 60 NBO Company Shares of Sweet Spreads: % Value 2016-2020 Table 61 LBN Brand Shares of Sweet Spreads: % Value 2017-2020 Table 62 Distribution of Sweet Spreads by Format: % Value 2015-2020 Table 63 Forecast Sales of Sweet Spreads by Category: Volume 2020-2025 Table 64 Forecast Sales of Sweet Spreads by Category: Value 2020-2025 Table 65 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2020-2025 Table 66 Forecast Sales of Sweet Spreads by Category: % Value Growth 2020-2025

Soup in Canada

KEY DATA FINDINGS

2020 IMPACT

Soup is another staple food stockpiled in 2020, with longer-lasting formats growing the most
2020 an oasis of growth in the desert for shelf stable soup
Sales are led by Campbell Soup Co

RECOVERY AND OPPORTUNITIES

Frozen soup to grow further after overall category normalises following stockpiling impact
Chilled soup and frozen soup face challenges of storage and diminished purchasing power
New, easier trading relations will reshape soup landscape

CATEGORY DATA

Table 67 Sales of Soup by Category: Volume 2015-2020 Table 68 Sales of Soup by Category: Value 2015-2020 Table 69 Sales of Soup by Category: % Volume Growth 2015-2020 Table 70 Sales of Soup by Category: % Value Growth 2015-2020 Table 71 Sales of Soup by Leading Flavours: Rankings 2015-2020 Table 72 NBO Company Shares of Soup: % Value 2016-2020 Table 73 LBN Brand Shares of Soup: % Value 2017-2020 Table 74 Distribution of Soup by Format: % Value 2015-2020 Table 75 Forecast Sales of Soup by Category: Volume 2020-2025 Table 76 Forecast Sales of Soup by Category: Value 2020-2025 Table 77 Forecast Sales of Soup by Category: % Volume Growth 2020-2025 Table 78 Forecast Sales of Soup by Category: % Value Growth 2020-2025

Baked Goods in Canada

KEY DATA FINDINGS

2020 IMPACT

Sales of baked goods increase, however, packaged cakes and pastries face competition from the home baking trend
Foodservice is set to record a double-digit decline as consumers avoid public places
George Weston Ltd retains its lead as e-commerce records growth due to the outbreak of COVID-19

RECOVERY AND OPPORTUNITY

Baked goods is set to record a decline in 2021, before recording positive growth driven by flat breads
Players focus on digital strategies as e-commerce grows following the outbreak of COVID-19
Gluten-free and edible cannabis provide long-term opportunities for players

CATEGORY DATA

Table 79 Sales of Baked Goods by Category: Volume 2015-2020 Table 80 Sales of Baked Goods by Category: Value 2015-2020 Table 81 Sales of Baked Goods by Category: % Volume Growth 2015-2020 Table 82 Sales of Baked Goods by Category: % Value Growth 2015-2020 Table 83 NBO Company Shares of Baked Goods: % Value 2016-2020 Table 84 LBN Brand Shares of Baked Goods: % Value 2017-2020 Table 85 Distribution of Baked Goods by Format: % Value 2015-2020 Table 86 Forecast Sales of Baked Goods by Category: Volume 2020-2025 Table 87 Forecast Sales of Baked Goods by Category: Value 2020-2025 Table 88 Forecast Sales of Baked Goods by Category: % Volume Growth 2020-2025 Table 89 Forecast Sales of Baked Goods by Category: % Value Growth 2020-2025

Breakfast Cereals in Canada

KEY DATA FINDINGS

2020 IMPACT

Lockdown and the closure of foodservice operators boosts sales of breakfast cereals in 2020
Hot cereals and muesli and granola record heightened sales as consumers reach for healthier options during COVID-19
Players report positive year-on-year performances, while Kellogg Canada Inc retains its lead

RECOVERY AND OPPORTUNITIES

E-commerce and home deliveries shakeup the landscape across the next five years
The premiumisation trend is on hold, as players focus on brand equity during the economic recession
Food service will remain challenged across the early forecast period, and some players move into retail

CATEGORY DATA

Table 90 Sales of Breakfast Cereals by Category: Volume 2015-2020 Table 91 Sales of Breakfast Cereals by Category: Value 2015-2020 Table 92 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020 Table 93 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020 Table 94 NBO Company Shares of Breakfast Cereals: % Value 2016-2020 Table 95 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020 Table 96 Distribution of Breakfast Cereals by Format: % Value 2015-2020 Table 97 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025 Table 98 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025 Table 99 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025 Table 100 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2020-2025

Processed Meat and Seafood in Canada

KEY DATA FINDINGS

2020 IMPACT

Stockpiling boosts sales of shelf stable meat and frozen processed meat, while chilled meat substitutes drive growth
Foodservice and specialist retailers are both challenged by the outbreak of COVID-19, while supermarket sales increase
Schneider Corp and Maple Leaf Foods lead, while Beyond Meat shifts its foodservice stock into retail

RECOVERY AND OPPORTUNITIES

Meat substitutes continue to drive growth as the health and wellness trend is boosted by the outbreak of COVID-19
The landscape fares well during the economic recession; however, players are set to focus on promotions, deals and popular products
Healthy snacking will support sales growth in processed meat and seafood

CATEGORY DATA

Table 101 Sales of Processed Meat and Seafood by Category: Volume 2015-2020 Table 102 Sales of Processed Meat and Seafood by Category: Value 2015-2020 Table 103 Sales of Processed Meat and Seafood by Category: % Volume Growth 2015-2020 Table 104 Sales of Processed Meat and Seafood by Category: % Value Growth 2015-2020 Table 105 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 106 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 107 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 108 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2015-2020 Table 109 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2015-2020 Table 110 NBO Company Shares of Processed Meat and Seafood: % Value 2016-2020 Table 111 LBN Brand Shares of Processed Meat and Seafood: % Value 2017-2020 Table 112 Distribution of Processed Meat and Seafood by Format: % Value 2015-2020 Table 113 Forecast Sales of Processed Meat and Seafood by Category: Volume 2020-2025 Table 114 Forecast Sales of Processed Meat and Seafood by Category: Value 2020-2025 Table 115 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2020-2025 Table 116 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2020-2025

Processed Fruit and Vegetables in Canada

KEY DATA FINDINGS

2020 IMPACT

COVID-19 leads to stockpiling of shelf stable beans, causing supply issues in stores
Frozen processed food and vegetables records rising demand aligned to the health and wellness trend
Major multinational players retain their leads, as companies adapt to the increase in demand

RECOVERY AND OPPORTUNITIES

Growth is stifled across the forecast period as concerns surrounding preservatives and sugar dampen sales
The rise of plant-based protein creates opportunities for positive growth
Shelf stable beans continues to drive sales, benefiting from healthy attributes and appealing price points

CATEGORY DATA

Table 117 Sales of Processed Fruit and Vegetables by Category: Volume 2015-2020 Table 118 Sales of Processed Fruit and Vegetables by Category: Value 2015-2020 Table 119 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2015-2020 Table 120 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2015-2020 Table 121 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2015-2020 Table 122 NBO Company Shares of Processed Fruit and Vegetables: % Value 2016-2020 Table 123 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2017-2020 Table 124 Distribution of Processed Fruit and Vegetables by Format: % Value 2015-2020 Table 125 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025 Table 126 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2020-2025 Table 127 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025 Table 128 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025

Rice, Pasta and Noodles in Canada

KEY DATA FINDINGS

2020 IMPACT

Sales of rice, pasta and noodles benefit from the rise in home cooking, as consumers stockpile goods
Pasta, rice and noodles benefits from the rising interest in health and the demand for plant-based protein
Catelli Foods Corp and Mars Canada both increase their share and record double-digit growth, as consumers stockpile their offerings

RECOVERY AND OPPORTUNITIES

Growth is driven by noodles, as dried pasta records a value decline
Rice benefits from the rising health and wellness trend, while some consumers avoid eating wheat
E-commerce grows across the forecast period, with consumers appreciating its convenience

CATEGORY DATA

Table 129 Sales of Rice, Pasta and Noodles by Category: Volume 2015-2020 Table 130 Sales of Rice, Pasta and Noodles by Category: Value 2015-2020 Table 131 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2015-2020 Table 132 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2015-2020 Table 133 Sales of Instant Noodles by Leading Flavours: Rankings 2015-2020 Table 134 NBO Company Shares of Rice, Pasta and Noodles: % Value 2016-2020 Table 135 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2017-2020 Table 136 NBO Company Shares of Rice: % Value 2016-2020 Table 137 LBN Brand Shares of Rice: % Value 2017-2020 Table 138 NBO Company Shares of Pasta: % Value 2016-2020 Table 139 LBN Brand Shares of Pasta: % Value 2017-2020 Table 140 NBO Company Shares of Noodles: % Value 2016-2020 Table 141 LBN Brand Shares of Noodles: % Value 2017-2020 Table 142 Distribution of Rice, Pasta and Noodles by Format: % Value 2015-2020 Table 143 Distribution of Rice by Format: % Value 2015-2020 Table 144 Distribution of Pasta by Format: % Value 2015-2020 Table 145 Distribution of Noodles by Format: % Value 2015-2020 Table 146 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025 Table 147 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2020-2025 Table 148 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025 Table 149 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025

Packaged Food

In packaged food we consider two aspects of food sales: 1) Retail sales. 2) Foodservice. Retail sales is defined as sales through establishments primarily engaged in the sale of fresh, packaged and prepared foods for home preparation and consumption. This excludes hotels, restaurant, cafés, duty free sales and institutional sales (canteens, prisons/jails, hospitals, army, etc). Our retail definition EXCLUDES the purchase of food products from foodservice outlets for consumption off-premises, eg impulse confectionery bought from counters of cafés/bars. This falls under foodservice sales. For foodservice, we capture all sales to foodservice outlets, regardless of whether the products are eventually consumed on-premise or off-premise. Foodservice sales is defined as sales to consumer foodservice outlets that serve the general public in a non-captive environment. Outlets include cafés/bars, FSR (full-service restaurants), fast food, 100% home delivery/takeaway, self-service cafeterias and street stalls/kiosks. Sales to semicaptive foodservice outlets are also included. This describes outlets located in leisure, travel and retail environments. 1) Retail refers to units located in retail outlets such as department stores, shopping malls, shopping centres, super/hypermarkets etc. 2) Leisure refers to units located in leisure establishments such as museums, health clubs, cinemas, theatres, theme parks and sports stadiums. 3) Travel refers to units located in based in airports, rail stations, coach stations, motorway service stations offering gas facilities etc. Beyond the scope of the foodservice research are captive foodservice units that serve captive populations around institutions such as hospitals, schools, and prisons. This is also known as institutional sales.

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This report originates from Passport, our Packaged Food research and analysis database.

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