Packaged Food in Chile

December 2020
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Overview:

Understand the latest market trends and future growth opportunities for the Packaged Food industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Packaged Food industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Packaged Food in Chile report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Packaged Food in Chile?
  • Which are the leading brands in Packaged Food in Chile?
  • How are products distributed in Packaged Food in Chile?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Packaged Food?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Chile?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Packaged Food in Chile

EXECUTIVE SUMMARY

COVID-19 impact on packaged food
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for packaged food?

FOODSERVICE

Sales to Foodservice
COVID-19 hits foodservice particularly hard, as it shifted demand to retail channel Pandemic will slow, but not derail, demand growth for healthier and more natural ingredients COVID-19 and third party delivery apps are reshaping foodservice
Consumer Foodservice
COVID-19 turbocharges growth in the use of delivery apps Restaurants turn to packaged food and drive throughs to claw back lost volume sales Burger King dips its toe in plant-based burgers
Category Data
Chart 1 Packaged Food Value Sales Growth Scenarios: 2017-2024 Chart 2 Packaged Food Impact of Drivers on Value Sales: 2016-2024 Table 1 Foodservice Sales of Packaged Food by Category: Volume 2015-2020 Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025 Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2015-2020 Table 6 Sales of Packaged Food by Category: Value 2015-2020 Table 7 Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 8 Sales of Packaged Food by Category: % Value Growth 2015-2020 Table 9 GBO Company Shares of Packaged Food: % Value 2016-2020 Table 10 NBO Company Shares of Packaged Food: % Value 2016-2020 Table 11 LBN Brand Shares of Packaged Food: % Value 2017-2020 Table 12 Penetration of Private Label by Category: % Value 2015-2020 Table 13 Distribution of Packaged Food by Format: % Value 2015-2020 Table 14 Distribution of Packaged Food by Format and Category: % Value 2020 Table 15 Forecast Sales of Packaged Food by Category: Volume 2020-2025 Table 16 Forecast Sales of Packaged Food by Category: Value 2020-2025 Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025 Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Baked Goods in Chile

KEY DATA FINDINGS

2020 IMPACT

COVID-19 restrictions hammer retail current values sales of baked goods, with unpackaged products particularly badly hit
Modern grocery retailers prove more resilient than bakeries
COVID-19 sparks a boom in e-commerce

RECOVERY AND OPPORTUNITIES

Bread will remain the cornerstone of the Chilean diet
Unpackaged leavened bread to significantly outperform packaged leavened bread.
Naturally healthy bread will continue to grow in popularity among high-income consumers

CATEGORY DATA

Table 19 Sales of Baked Goods by Category: Volume 2015-2020 Table 20 Sales of Baked Goods by Category: Value 2015-2020 Table 21 Sales of Baked Goods by Category: % Volume Growth 2015-2020 Table 22 Sales of Baked Goods by Category: % Value Growth 2015-2020 Table 23 Sales of Pastries by Type: % Value 2015-2020 Table 24 NBO Company Shares of Baked Goods: % Value 2016-2020 Table 25 LBN Brand Shares of Baked Goods: % Value 2017-2020 Table 26 Distribution of Baked Goods by Format: % Value 2015-2020 Table 27 Forecast Sales of Baked Goods by Category: Volume 2020-2025 Table 28 Forecast Sales of Baked Goods by Category: Value 2020-2025 Table 29 Forecast Sales of Baked Goods by Category: % Volume Growth 2020-2025 Table 30 Forecast Sales of Baked Goods by Category: % Value Growth 2020-2025

Breakfast Cereals in Chile

KEY DATA FINDINGS

2020 IMPACT

Increased time spent at home boosts consumption of breakfast cereals
Manufacturers continue to adapt their products to tougher health regulations
Health and wellness a key factor in many product launches

RECOVERY AND OPPORTUNITIES

Retail volume sales of breakfast cereals set to decline in 2021, as life returns to normal
E-commerce shift will be put to the test as restrictions on movement ease
Embracing the power of the dark side

CATEGORY DATA

Table 31 Sales of Breakfast Cereals by Category: Volume 2015-2020 Table 32 Sales of Breakfast Cereals by Category: Value 2015-2020 Table 33 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020 Table 34 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020 Table 35 NBO Company Shares of Breakfast Cereals: % Value 2016-2020 Table 36 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020 Table 37 Distribution of Breakfast Cereals by Format: % Value 2015-2020 Table 38 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025 Table 39 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025 Table 40 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025 Table 41 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2020-2025

Processed Meat and Seafood in Chile

KEY DATA FINDINGS

2020 IMPACT

With consumers spending more time at home, COVID-19 is fuelling a surge in retail current value sales of processed meat and seafood
Shelf stable seafood sees the biggest beneficiary, as consumers turn to products with a long shelf life
Economic uncertainty helps to boost value share of private label

RECOVERY AND OPPORTUNITIES

Processed meat and seafood to suffer a post-COVID-19 hangover, with
E-commerce boom will outlast COVID-19
As some seek to reduce their meat consumption, retail current value sales of frozen meat substitutes will exhibit strong growth

CATEGORY DATA

Table 42 Sales of Processed Meat and Seafood by Category: Volume 2015-2020 Table 43 Sales of Processed Meat and Seafood by Category: Value 2015-2020 Table 44 Sales of Processed Meat and Seafood by Category: % Volume Growth 2015-2020 Table 45 Sales of Processed Meat and Seafood by Category: % Value Growth 2015-2020 Table 46 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 47 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 48 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2015-2020 Table 49 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2015-2020 Table 50 NBO Company Shares of Processed Meat and Seafood: % Value 2016-2020 Table 51 LBN Brand Shares of Processed Meat and Seafood: % Value 2017-2020 Table 52 Distribution of Processed Meat and Seafood by Format: % Value 2015-2020 Table 53 Forecast Sales of Processed Meat and Seafood by Category: Volume 2020-2025 Table 54 Forecast Sales of Processed Meat and Seafood by Category: Value 2020-2025 Table 55 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2020-2025 Table 56 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2020-2025

Processed Fruit and Vegetables in Chile

KEY DATA FINDINGS

2020 IMPACT

With restaurants closed and consumers spending more time at home, volume sales of processed fruit and vegetables have shifted from foodservice to retail
Convenience is still king
Manufacturers look to salt- and sugar-free offerings to appeal to increasingly health conscious consumers

RECOVERY AND OPPORTUNITIES

With demand mature, growth in retail current value sales will be modest
Frozen products will gain value share from shelf stable offerings
Walmart Chile Sa and Cencosud Retail SA will continue to drive growth in private label

CATEGORY DATA

Table 57 Sales of Processed Fruit and Vegetables by Category: Volume 2015-2020 Table 58 Sales of Processed Fruit and Vegetables by Category: Value 2015-2020 Table 59 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2015-2020 Table 60 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2015-2020 Table 61 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2015-2020 Table 62 NBO Company Shares of Processed Fruit and Vegetables: % Value 2016-2020 Table 63 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2017-2020 Table 64 Distribution of Processed Fruit and Vegetables by Format: % Value 2015-2020 Table 65 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025 Table 66 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2020-2025 Table 67 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025 Table 68 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025

Rice, Pasta and Noodles in Chile

KEY DATA FINDINGS

2020 IMPACT

Growth in retail current value sales of rice and pasta significantly boosted by COVID-19 lockdown
Relatively cheap and with a long shelf life, dried pasta is the perfect lockdown food
A wide brand portfolio and strong marketing help Empresas Carozzi SA maintain its leadership

RECOVERY AND OPPORTUNITIES

Rising popularity of quinoa poses a threat to rice
Chilled pasta will outperform dried pasta
With price the main point of differentiation between brands, private label will continue to grow in importance in rice

CATEGORY DATA

Table 69 Sales of Rice, Pasta and Noodles by Category: Volume 2015-2020 Table 70 Sales of Rice, Pasta and Noodles by Category: Value 2015-2020 Table 71 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2015-2020 Table 72 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2015-2020 Table 73 Sales of Instant Noodles by Leading Flavours: Rankings 2015-2020 Table 74 NBO Company Shares of Rice, Pasta and Noodles: % Value 2016-2020 Table 75 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2017-2020 Table 76 NBO Company Shares of Rice: % Value 2016-2020 Table 77 LBN Brand Shares of Rice: % Value 2017-2020 Table 78 NBO Company Shares of Pasta: % Value 2016-2020 Table 79 LBN Brand Shares of Pasta: % Value 2017-2020 Table 80 NBO Company Shares of Noodles: % Value 2016-2020 Table 81 LBN Brand Shares of Noodles: % Value 2017-2020 Table 82 Distribution of Rice, Pasta and Noodles by Format: % Value 2015-2020 Table 83 Distribution of Rice by Format: % Value 2015-2020 Table 84 Distribution of Pasta by Format: % Value 2015-2020 Table 85 Distribution of Noodles by Format: % Value 2015-2020 Table 86 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025 Table 87 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2020-2025 Table 88 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025 Table 89 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025

Edible Oils in Chile

KEY DATA FINDINGS

2020 IMPACT

Edible oils sees dynamic growth due to stockpiling and lockdown, boosting at-home consumption
Olive oil production disrupted by lockdown restrictions
Price-sensitivity is encouraged further by the complex economic landscape

RECOVERY AND OPPORTUNITIES

Decreased demand will be a delayed consequence of stockpiling
Private label will continue increasing value share due to economising
Consumers more willing to try niche products with added health benefits

CATEGORY DATA

Table 90 Sales of Edible Oils by Category: Volume 2015-2020 Table 91 Sales of Edible Oils by Category: Value 2015-2020 Table 92 Sales of Edible Oils by Category: % Volume Growth 2015-2020 Table 93 Sales of Edible Oils by Category: % Value Growth 2015-2020 Table 94 NBO Company Shares of Edible Oils: % Value 2016-2020 Table 95 LBN Brand Shares of Edible Oils: % Value 2017-2020 Table 96 Distribution of Edible Oils by Format: % Value 2015-2020 Table 97 Forecast Sales of Edible Oils by Category: Volume 2020-2025 Table 98 Forecast Sales of Edible Oils by Category: Value 2020-2025 Table 99 Forecast Sales of Edible Oils by Category: % Volume Growth 2020-2025 Table 100 Forecast Sales of Edible Oils by Category: % Value Growth 2020-2025

Ready Meals in Chile

KEY DATA FINDINGS

2020 IMPACT

Busy parents favour ready meals for their children during lockdown
Companies take inspiration for innovation for traditional Chilean meals
Prepared salads benefits from consumers focusing on their health

RECOVERY AND OPPORTUNITIES

The reopening of the foodservice industry will result in plummeting value sales
High unit prices will be an issue amidst the economic crisis
A growing interest in quinoa to be expected, following the health and wellness trend

CATEGORY DATA

Table 101 Sales of Ready Meals by Category: Volume 2015-2020 Table 102 Sales of Ready Meals by Category: Value 2015-2020 Table 103 Sales of Ready Meals by Category: % Volume Growth 2015-2020 Table 104 Sales of Ready Meals by Category: % Value Growth 2015-2020 Table 105 Sales of Chilled Ready Meals by Ethnicity: % Value 2015-2020 Table 106 Sales of Frozen Ready Meals by Ethnicity: % Value 2015-2020 Table 107 NBO Company Shares of Ready Meals: % Value 2016-2020 Table 108 LBN Brand Shares of Ready Meals: % Value 2017-2020 Table 109 Distribution of Ready Meals by Format: % Value 2015-2020 Table 110 Forecast Sales of Ready Meals by Category: Volume 2020-2025 Table 111 Forecast Sales of Ready Meals by Category: Value 2020-2025 Table 112 Forecast Sales of Ready Meals by Category: % Volume Growth 2020-2025 Table 113 Forecast Sales of Ready Meals by Category: % Value Growth 2020-2025

Sauces, Dressings and Condiments in Chile

KEY DATA FINDINGS

2020 IMPACT

Home seclusion leads to increased consumption
Consumers prioritise value for money and value for size products
Decline in social occasions prove detrimental for barbeque sauces that heavily relies on special events

RECOVERY AND OPPORTUNITIES

Declining sales expected as purchasing power is reduced due to the complicated economic backdrop
Manufacturers will likely adapt product offerings in order to appeal to changing consumer preferences
The recovery of the foodservice industry will negatively impact sauces, dressings and condiments

CATEGORY DATA

Table 114 Sales of Sauces, Dressings and Condiments by Category: Volume 2015-2020 Table 115 Sales of Sauces, Dressings and Condiments by Category: Value 2015-2020 Table 116 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2015-2020 Table 117 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2015-2020 Table 118 Sales of Cooking Sauces by Type: % Value 2015-2020 Table 119 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2016-2020 Table 120 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2017-2020 Table 121 Distribution of Sauces, Dressings and Condiments by Format: % Value 2015-2020 Table 122 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2020-2025 Table 123 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2020-2025 Table 124 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2020-2025 Table 125 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2020-2025

Sweet Spreads in Chile

KEY DATA FINDINGS

2020 IMPACT

Honey shows the most dynamic growth due to its immunity boosting properties
Watt’s remains the leading player thanks to its popularity of reduced sugar products
Consumers want to indulge but remain price sensitive

RECOVERY AND OPPORTUNITIES

Growth will be impaired by lockdown easing but will recover from 2022
Dulce de leche will continue to pose a threat to sweet spreads
Smaller players more likely to focus on innovation over the forecast period

CATEGORY DATA

Table 126 Sales of Sweet Spreads by Category: Volume 2015-2020 Table 127 Sales of Sweet Spreads by Category: Value 2015-2020 Table 128 Sales of Sweet Spreads by Category: % Volume Growth 2015-2020 Table 129 Sales of Sweet Spreads by Category: % Value Growth 2015-2020 Table 130 Sales of Jams and Preserves by Leading Flavours: Rankings 2015-2020 Table 131 NBO Company Shares of Sweet Spreads: % Value 2016-2020 Table 132 LBN Brand Shares of Sweet Spreads: % Value 2017-2020 Table 133 Distribution of Sweet Spreads by Format: % Value 2015-2020 Table 134 Forecast Sales of Sweet Spreads by Category: Volume 2020-2025 Table 135 Forecast Sales of Sweet Spreads by Category: Value 2020-2025 Table 136 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2020-2025 Table 137 Forecast Sales of Sweet Spreads by Category: % Value Growth 2020-2025

Soup in Chile

KEY DATA FINDINGS

2020 IMPACT

Staple food soup benefits from increased consumption and stockpiling
Players modify dehydrated soup ingredients in response to labelling law
Dehydrated soup remains most popular due to wide offerings available

RECOVERY AND OPPORTUNITIES

Soup will initially suffer from lockdown easing before returning to pre pandemic patterns
More variations in packaging to be expected over the forecast period
Natural products to become more popular in response to the health crisis

CATEGORY DATA

Table 138 Sales of Soup by Category: Volume 2015-2020 Table 139 Sales of Soup by Category: Value 2015-2020 Table 140 Sales of Soup by Category: % Volume Growth 2015-2020 Table 141 Sales of Soup by Category: % Value Growth 2015-2020 Table 142 Sales of Soup by Leading Flavours: Rankings 2015-2020 Table 143 NBO Company Shares of Soup: % Value 2016-2020 Table 144 LBN Brand Shares of Soup: % Value 2017-2020 Table 145 Distribution of Soup by Format: % Value 2015-2020 Table 146 Forecast Sales of Soup by Category: Volume 2020-2025 Table 147 Forecast Sales of Soup by Category: Value 2020-2025 Table 148 Forecast Sales of Soup by Category: % Volume Growth 2020-2025 Table 149 Forecast Sales of Soup by Category: % Value Growth 2020-2025

Packaged Food

In packaged food we consider two aspects of food sales: 1) Retail sales. 2) Foodservice. Retail sales is defined as sales through establishments primarily engaged in the sale of fresh, packaged and prepared foods for home preparation and consumption. This excludes hotels, restaurant, cafés, duty free sales and institutional sales (canteens, prisons/jails, hospitals, army, etc). Our retail definition EXCLUDES the purchase of food products from foodservice outlets for consumption off-premises, eg impulse confectionery bought from counters of cafés/bars. This falls under foodservice sales. For foodservice, we capture all sales to foodservice outlets, regardless of whether the products are eventually consumed on-premise or off-premise. Foodservice sales is defined as sales to consumer foodservice outlets that serve the general public in a non-captive environment. Outlets include cafés/bars, FSR (full-service restaurants), fast food, 100% home delivery/takeaway, self-service cafeterias and street stalls/kiosks. Sales to semicaptive foodservice outlets are also included. This describes outlets located in leisure, travel and retail environments. 1) Retail refers to units located in retail outlets such as department stores, shopping malls, shopping centres, super/hypermarkets etc. 2) Leisure refers to units located in leisure establishments such as museums, health clubs, cinemas, theatres, theme parks and sports stadiums. 3) Travel refers to units located in based in airports, rail stations, coach stations, motorway service stations offering gas facilities etc. Beyond the scope of the foodservice research are captive foodservice units that serve captive populations around institutions such as hospitals, schools, and prisons. This is also known as institutional sales.

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This report originates from Passport, our Packaged Food research and analysis database.

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