Executive Summary

Jan 2019
Packaged food grows steadily mainly thanks to convenience, premiumisation and health trends

Packaged food in China is managing to attract Chinese customers who are increasingly valuing convenience, premiumisation and healthiness due to accelerating urbanisation and increasing disposable incomes. Premiumisation in terms of either content or packaging is occurring in almost all the categories.

Packaged food posts steady current value growth in 2018, with the young generation being particularly targeted

Packaged food grew steadily in 2018, with dairy products and staple foods contributing higher revenue growth. Benefiting from westernisation increasing in China, categories such as baked goods and breakfast cereals maintained healthy growth.

Leading players consolidate their positions while other players shine in niches

Leading players in packaged food further consolidated their positions in 2018, such as PepsiCo Inc in snacks and breakfast cereals, Ting Hsin International Group in instant noodles and Mondelez International Inc in snacks. The packaged food market is becoming more concentrated, as leading giants continue to upgrade their products as well as leverage their wide distribution channels to expand sales.

Internet retailing and convenience stores continue to gain share

Internet retailing continued to boom in 2018, with WeChat e-commerce gaining momentum. Since WeChat is China’s main social platform integrated with a financing function, doing business through WeChat is an attractive option as Chinese people are more dependent on recommendations from friends and family.

Packaged food is set for steady current value growth

Despite some categories suffering from sluggish demand, such as chocolate confectionery, other categories will register robust growth in the forecast period, for example baked goods. Packaged food overall will post steady current value growth, aided by catering to the health trend and expanding consumption occasions.

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Packaged Food in China

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Overview

Discover the latest market trends and uncover sources of future market growth for the Packaged food industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Packaged food industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

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The Packaged food in China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Packaged food in China?
  • What are the major brands in China?
  • As economic prospects slowly improve, are consumers starting to eat out more and spending less time cooking at home?
  • How is private label performing in the wake of retail consolidation and the global economic hangover?
  • Do consumers want value for money or added value?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Packaged Food in China

EXECUTIVE SUMMARY

Packaged food grows steadily mainly thanks to convenience, premiumisation and health trends
Packaged food posts steady current value growth in 2018, with the young generation being particularly targeted
Leading players consolidate their positions while other players shine in niches
Internet retailing and convenience stores continue to gain share
Packaged food is set for steady current value growth

FOODSERVICE

Sales to Foodservice
Rising health-awareness underpins sales of healthy food in foodservice
Foodservice-customised packaged food is on the rise
Foodservice is more concentrated than retail
Consumer Foodservice
The preference for light food is reshaping consumer foodservice
Changing consumer habits underpin the growth of consumer foodservice

CATEGORY DATA

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Edible Oils in China

HEADLINES

PROSPECTS

Healthy types of edible oils prevail
Small pack sizes of edible oils increasingly gain popularity
High oleic acid peanut oil emerges as a premium oil

COMPETITIVE LANDSCAPE

Yihai Kerry Oils & Grains (China) Co Ltd continues to lead edible oils
COFCO increases transparency

CATEGORY DATA

Table 19 Sales of Edible Oils by Category: Volume 2013-2018
Table 20 Sales of Edible Oils by Category: Value 2013-2018
Table 21 Sales of Edible Oils by Category: % Volume Growth 2013-2018
Table 22 Sales of Edible Oils by Category: % Value Growth 2013-2018
Table 23 NBO Company Shares of Edible Oils: % Value 2014-2018
Table 24 LBN Brand Shares of Edible Oils: % Value 2015-2018
Table 25 Distribution of Edible Oils by Format: % Value 2013-2018
Table 26 Forecast Sales of Edible Oils by Category: Volume 2018-2023
Table 27 Forecast Sales of Edible Oils by Category: Value 2018-2023
Table 28 Forecast Sales of Edible Oils by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Edible Oils by Category: % Value Growth 2018-2023

Ready Meals in China

HEADLINES

PROSPECTS

Collective product upgrading slows down the decline rate of shelf stable ready meals
Frozen ready meals confronts the challenge posed by vigorous food delivery service
The robust expansion of convenience stores underpins the growth of chilled ready meals

COMPETITIVE LANDSCAPE

Zhengzhou Sanquan Food Co Ltd consolidates its leading position
Xiamen Yinlu Food Co Ltd sees its sales growth turn positive
The growth momentum of private label remains strong

CATEGORY DATA

Table 30 Sales of Ready Meals by Category: Volume 2013-2018
Table 31 Sales of Ready Meals by Category: Value 2013-2018
Table 32 Sales of Ready Meals by Category: % Volume Growth 2013-2018
Table 33 Sales of Ready Meals by Category: % Value Growth 2013-2018
Table 34 Sales of Chilled Ready Meals by Ethnicity: % Value 2013-2018
Table 35 NBO Company Shares of Ready Meals: % Value 2014-2018
Table 36 LBN Brand Shares of Ready Meals: % Value 2015-2018
Table 37 Distribution of Ready Meals by Format: % Value 2013-2018
Table 38 Forecast Sales of Ready Meals by Category: Volume 2018-2023
Table 39 Forecast Sales of Ready Meals by Category: Value 2018-2023
Table 40 Forecast Sales of Ready Meals by Category: % Volume Growth 2018-2023
Table 41 Forecast Sales of Ready Meals by Category: % Value Growth 2018-2023

Sauces, Dressings and Condiments in China

HEADLINES

PROSPECTS

Sauces, dressings and condiments gains more traction from foodservice
Clean label is increasingly emphasised in soy sauces
Industrial upgrading underpins the growth of pickled products

COMPETITIVE LANDSCAPE

New retailing brings vitality into China’s time-honoured brands
Foshan Haitian Flavouring & Food Ltd remains the standout leading player
Synergy effect among channels boosts sales for Sichuan Haidilao Foodservice Co Ltd

CATEGORY DATA

Table 42 Sales of Sauces, Dressings and Condiments by Category: Volume 2013-2018
Table 43 Sales of Sauces, Dressings and Condiments by Category: Value 2013-2018
Table 44 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2013-2018
Table 45 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2013-2018
Table 46 Sales of Cooking Sauces by Type: % Value 2013-2018
Table 47 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2014-2018
Table 48 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2015-2018
Table 49 Distribution of Sauces, Dressings and Condiments by Format: % Value 2013-2018
Table 50 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2018-2023
Table 51 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2018-2023
Table 52 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2018-2023
Table 53 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2018-2023

Soup in China

HEADLINES

PROSPECTS

Soup faces increasing competition from substitutes in retail
Soup sees greater potential in foodservice thanks to its convenience
Instant soup outperforms dehydrated soup with more soup features

COMPETITIVE LANDSCAPE

Subo Foods Co Ltd consolidates its leading position with deep consumer understanding
Unilever China Ltd tends to seize consumers by localisation

CATEGORY DATA

Table 54 Sales of Soup by Category: Volume 2013-2018
Table 55 Sales of Soup by Category: Value 2013-2018
Table 56 Sales of Soup by Category: % Volume Growth 2013-2018
Table 57 Sales of Soup by Category: % Value Growth 2013-2018
Table 58 Sales of Soup by by Leading Flavours: Rankings 2013-2018
Table 59 NBO Company Shares of Soup: % Value 2014-2018
Table 60 LBN Brand Shares of Soup: % Value 2015-2018
Table 61 Distribution of Soup by Format: % Value 2013-2018
Table 62 Forecast Sales of Soup by Category: Volume 2018-2023
Table 63 Forecast Sales of Soup by Category: Value 2018-2023
Table 64 Forecast Sales of Soup by Category: % Volume Growth 2018-2023
Table 65 Forecast Sales of Soup by Category: % Value Growth 2018-2023

Sweet Spreads in China

HEADLINES

PROSPECTS

Multiserving functions foster the growth of sweet spreads
Fruit pulp content is an indication of freshness in jams
Small and convenient packaging is on the rise

COMPETITIVE LANDSCAPE

The leading position of Guan Sheng Yuan Group Co Ltd is weakened
Beijing Baihua Bee Product Co Ltd is closing the gap with the leading player

CATEGORY DATA

Table 66 Sales of Sweet Spreads by Category: Volume 2013-2018
Table 67 Sales of Sweet Spreads by Category: Value 2013-2018
Table 68 Sales of Sweet Spreads by Category: % Volume Growth 2013-2018
Table 69 Sales of Sweet Spreads by Category: % Value Growth 2013-2018
Table 70 Sales of Jams and Preserves by Leading Flavours: Rankings 2013-2018
Table 71 NBO Company Shares of Sweet Spreads: % Value 2014-2018
Table 72 LBN Brand Shares of Sweet Spreads: % Value 2015-2018
Table 73 Distribution of Sweet Spreads by Format: % Value 2013-2018
Table 74 Forecast Sales of Sweet Spreads by Category: Volume 2018-2023
Table 75 Forecast Sales of Sweet Spreads by Category: Value 2018-2023
Table 76 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2018-2023
Table 77 Forecast Sales of Sweet Spreads by Category: % Value Growth 2018-2023