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Country Report

Packaged food in

Packaged Food in China

Nov 2019

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Executive Summary

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Urbanisation shaping demand trends

Ongoing urbanisation continued to play an important role in the development of packaged food in China in 2019. The rise in the number of small households, the rupture in traditional channels of passing on culinary skills, and the hectic pace of city life drove a growing demand for convenience at the end of the review period.

Health-awareness increasingly manifested in demand for natural products

2019 saw the rise in consumer health-consciousness underpin a growing interest in products with a natural positioning, which are widely perceived to be fresher and more nutritious than alternatives. Moreover, the trend is also leading consumers to become increasingly wary of products containing high levels of additives, which they fear may have harmful effects on human health, particularly if consumed over a long-term period.

Competitive environment favouring major brand manufacturers

While the Chinese packaged food market remains highly fragmented, partly as a result of the long-established presence of local players in categories with an important role to play in traditional Chinese cuisine, a number of factors are favouring the expansion of major brand manufacturers. Amongst these, smaller players are finding it increasingly difficult to comply with new regulations addressing issues such as pollution and counterfeit products.

Demand for convenience driving foodservice and shaping retail innovation

The rapid expansion of foodservice channels is exerting a growing influence on the development of packaged food in the Chinese market. The dynamic emergence of food home delivery apps is being underpinned by the strong demand for convenience amongst time-starved urban consumers, with an estimated 7% of Chinese people ordering food for home delivery at least once a day in 2019, three percentage points up from 2017.

Ongoing growth but with notable constraints

The Chinese packaged food market is expected to continue to grow over the forecast period, as hectic urban lifestyles and rising consumer health-consciousness contribute to maintaining the shift from unpackaged to packaged food and supporting demand for higher-value products. However, China’s second child policy is not having as strong an effect as was initially anticipated, and a decelerating birth rate and ageing population are placing growing pressure on packaged food manufacturers to extend their reach beyond first- and second-tier cities in order to maintain growth.

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Packaged Food Sample Report Packaged Food Data Sample

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Packaged food industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Packaged food industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from the category reports in China for free.

The Packaged food in China market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Packaged food in China?
What are the major brands in China?
As economic prospects slowly improve, are consumers starting to eat out more and spending less time cooking at home?
How is private label performing in the wake of retail consolidation and the global economic hangover?
Do consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Packaged Food in China

EXECUTIVE SUMMARY

Urbanisation shaping demand trends

Health-awareness increasingly manifested in demand for natural products

Competitive environment favouring major brand manufacturers

Demand for convenience driving foodservice and shaping retail innovation

Ongoing growth but with notable constraints

FOODSERVICE

Sales to Foodservice

Pressure to deliver quick but standardised food boosts demand for packaged products
Brand manufacturers increasingly looking to retail
Substitutes for milk performing well in foodservice

Consumer Foodservice

Growing emphasis on food innovation
Exposure through foodservice has the potential to boost retail sales
Blurring of distinctions between consumer foodservice and retail

CATEGORY DATA

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2014-2019
Table 6 Sales of Packaged Food by Category: Value 2014-2019
Table 7 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 8 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 9 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 10 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 11 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 12 Penetration of Private Label by Category: % Value 2014-2019
Table 13 Distribution of Packaged Food by Format: % Value 2014-2019
Table 14 Distribution of Packaged Food by Format and Category: % Value 2019
Table 15 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources

Edible Oils in China

HEADLINES

PROSPECTS

Blended oil market subject to new regulation

Other edible oil sees growth driven by rising consumer health-consciousness

Internet retailing and small packaging proving popular

COMPETITIVE LANDSCAPE

Challenging environment for smaller players

Yihai Kerry Oils & Grains (China) Co Ltd further consolidates its leading position

COFCO gains share thanks to synergy effect and considerable promotional support

CATEGORY DATA

Table 19 Sales of Edible Oils by Category: Volume 2014-2019
Table 20 Sales of Edible Oils by Category: Value 2014-2019
Table 21 Sales of Edible Oils by Category: % Volume Growth 2014-2019
Table 22 Sales of Edible Oils by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Edible Oils: % Value 2015-2019
Table 24 LBN Brand Shares of Edible Oils: % Value 2016-2019
Table 25 Distribution of Edible Oils by Format: % Value 2014-2019
Table 26 Forecast Sales of Edible Oils by Category: Volume 2019-2024
Table 27 Forecast Sales of Edible Oils by Category: Value 2019-2024
Table 28 Forecast Sales of Edible Oils by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Edible Oils by Category: % Value Growth 2019-2024

Sauces, Dressings and Condiments in China

HEADLINES

PROSPECTS

Cooking sauces gains traction in both retail and foodservice

Vinegar based salad dressing gaining in popularity amongst body-conscious consumers

Monosodium glutamate continues to see demand undermined by unhealthy image

COMPETITIVE LANDSCAPE

Haitian extends lead over Lee Kum Kee

Chongqing Fuling Zhacai (Group) Co Ltd reaches bottleneck in retail sales

Table 30 category remains fragmented

CATEGORY DATA

Table 31 Sales of Sauces, Dressings and Condiments by Category: Volume 2014-2019
Table 32 Sales of Sauces, Dressings and Condiments by Category: Value 2014-2019
Table 33 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2014-2019
Table 34 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2014-2019
Table 35 Sales of Cooking Sauces by Type: % Value 2014-2019
Table 36 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2015-2019
Table 37 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2016-2019
Table 38 Distribution of Sauces, Dressings and Condiments by Format: % Value 2014-2019
Table 39 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2019-2024
Table 40 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2019-2024
Table 41 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2019-2024
Table 42 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2019-2024

Soup in China

HEADLINES

PROSPECTS

Traditional Chinese speciality, hulatang, accounts for majority of dehydrated soup sales

New soup varieties aimed at stimulating sales of instant soup

Increasing health-awareness and lack of marketing support constrain soup

COMPETITIVE LANDSCAPE

Subo Foods Co Ltd consolidates its leading position with deep consumer understanding

The soup market is becoming increasingly concentrated

Unilever China Ltd focusing on localisation

CATEGORY DATA

Table 43 Sales of Soup by Category: Volume 2014-2019
Table 44 Sales of Soup by Category: Value 2014-2019
Table 45 Sales of Soup by Category: % Volume Growth 2014-2019
Table 46 Sales of Soup by Category: % Value Growth 2014-2019
Table 47 Sales of Soup by Leading Flavours: Rankings 2014-2019
Table 48 NBO Company Shares of Soup: % Value 2015-2019
Table 49 LBN Brand Shares of Soup: % Value 2016-2019
Table 50 Distribution of Soup by Format: % Value 2014-2019
Table 51 Forecast Sales of Soup by Category: Volume 2019-2024
Table 52 Forecast Sales of Soup by Category: Value 2019-2024
Table 53 Forecast Sales of Soup by Category: % Volume Growth 2019-2024
Table 54 Forecast Sales of Soup by Category: % Value Growth 2019-2024

Sweet Spreads in China

HEADLINES

PROSPECTS

Individual and convenient packaging continues to gain in popularity

Nut and seed based spreads face competition from traditional nut and seed based table sauces

Chocolate spreads continues to struggle in the face of concerns about calorie intake

COMPETITIVE LANDSCAPE

Guan Sheng Yuan Group Co Ltd experiences further share erosion

Competitive landscape stable in honey thanks to demand for authenticity

Shanghai Hormel Foods Co Ltd retains strong presence beyond honey

CATEGORY DATA

Table 55 Sales of Sweet Spreads by Category: Volume 2014-2019
Table 56 Sales of Sweet Spreads by Category: Value 2014-2019
Table 57 Sales of Sweet Spreads by Category: % Volume Growth 2014-2019
Table 58 Sales of Sweet Spreads by Category: % Value Growth 2014-2019
Table 59 Sales of Jams and Preserves by Leading Flavours: Rankings 2014-2019
Table 60 NBO Company Shares of Sweet Spreads: % Value 2015-2019
Table 61 LBN Brand Shares of Sweet Spreads: % Value 2016-2019
Table 62 Distribution of Sweet Spreads by Format: % Value 2014-2019
Table 63 Forecast Sales of Sweet Spreads by Category: Volume 2019-2024
Table 64 Forecast Sales of Sweet Spreads by Category: Value 2019-2024
Table 65 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2019-2024
Table 66 Forecast Sales of Sweet Spreads by Category: % Value Growth 2019-2024

Soup in China

HEADLINES

PROSPECTS

Traditional Chinese speciality, hulatang, accounts for majority of dehydrated soup sales

New soup varieties aimed at stimulating sales of instant soup

Increasing health-awareness and lack of marketing support constrain soup

COMPETITIVE LANDSCAPE

Subo Foods Co Ltd consolidates its leading position with deep consumer understanding

The soup market is becoming increasingly concentrated

Unilever China Ltd focusing on localisation

CATEGORY DATA

Table 67 Sales of Soup by Category: Volume 2014-2019
Table 68 Sales of Soup by Category: Value 2014-2019
Table 69 Sales of Soup by Category: % Volume Growth 2014-2019
Table 70 Sales of Soup by Category: % Value Growth 2014-2019
Table 71 Sales of Soup by Leading Flavours: Rankings 2014-2019
Table 72 NBO Company Shares of Soup: % Value 2015-2019
Table 73 LBN Brand Shares of Soup: % Value 2016-2019
Table 74 Distribution of Soup by Format: % Value 2014-2019
Table 75 Forecast Sales of Soup by Category: Volume 2019-2024
Table 76 Forecast Sales of Soup by Category: Value 2019-2024
Table 77 Forecast Sales of Soup by Category: % Volume Growth 2019-2024
Table 78 Forecast Sales of Soup by Category: % Value Growth 2019-2024

Processed Fruit and Vegetables in China

HEADLINES

PROSPECTS

Development of assorted products in response to competitive threats

Targeting the dessert segment

Processed vegetables reduced to side dishes

COMPETITIVE LANDSCAPE

Leader working to expand its own branded business

Dalian Leasun Food Co Ltd targets younger consumers

Shenzhen Grandness Industry Groups increasing cooperation with retailers

CATEGORY DATA

Table 79 Sales of Processed Fruit and Vegetables by Category: Volume 2014-2019
Table 80 Sales of Processed Fruit and Vegetables by Category: Value 2014-2019
Table 81 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2014-2019
Table 82 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2014-2019
Table 83 NBO Company Shares of Processed Fruit and Vegetables: % Value 2015-2019
Table 84 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2016-2019
Table 85 Distribution of Processed Fruit and Vegetables by Format: % Value 2014-2019
Table 86 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2019-2024
Table 87 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2019-2024
Table 88 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2019-2024
Table 89 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2019-2024

Processed Meat and Seafood in China

HEADLINES

PROSPECTS

African swine fever has limited impact

Manufacturers working to boost retail presence through premiumisation

Strong growth for meat substitutes

COMPETITIVE LANDSCAPE

WH Group retains lead despite share erosion and negative impact of African swine fever

Fujian Anjoy Food focusing on building retail presence

Major meat manufacturers yet to commit to meat substitutes

CATEGORY DATA

Table 90 Sales of Processed Meat and Seafood by Category: Volume 2014-2019
Table 91 Sales of Processed Meat and Seafood by Category: Value 2014-2019
Table 92 Sales of Processed Meat and Seafood by Category: % Volume Growth 2014-2019
Table 93 Sales of Processed Meat and Seafood by Category: % Value Growth 2014-2019
Table 94 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 95 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 96 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 97 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2014-2019
Table 98 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2014-2019
Table 99 NBO Company Shares of Processed Meat and Seafood: % Value 2015-2019
Table 100 LBN Brand Shares of Processed Meat and Seafood: % Value 2016-2019
Table 101 Distribution of Processed Meat and Seafood by Format: % Value 2014-2019
Table 102 Forecast Sales of Processed Meat and Seafood by Category: Volume 2019-2024
Table 103 Forecast Sales of Processed Meat and Seafood by Category: Value 2019-2024
Table 104 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2019-2024
Table 105 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2019-2024

Breakfast Cereals in China

HEADLINES

PROSPECTS

Muesli and granola proves compatible with modern consumer trends

Health-conscious demand boosts hot cereals

New flavours boost the performance of breakfast cereals

COMPETITIVE LANDSCAPE

PepsiCo increases commitment to healthy food in China

Calbee diversifies distribution in efforts to expand in China

Guilin Seamild Foods raises funds for future expansion

CATEGORY DATA

Table 106 Sales of Breakfast Cereals by Category: Volume 2014-2019
Table 107 Sales of Breakfast Cereals by Category: Value 2014-2019
Table 108 Sales of Breakfast Cereals by Category: % Volume Growth 2014-2019
Table 109 Sales of Breakfast Cereals by Category: % Value Growth 2014-2019
Table 110 NBO Company Shares of Breakfast Cereals: % Value 2015-2019
Table 111 LBN Brand Shares of Breakfast Cereals: % Value 2016-2019
Table 112 Distribution of Breakfast Cereals by Format: % Value 2014-2019
Table 113 Forecast Sales of Breakfast Cereals by Category: Volume 2019-2024
Table 114 Forecast Sales of Breakfast Cereals by Category: Value 2019-2024
Table 115 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2019-2024
Table 116 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2019-2024

Baked Goods in China

HEADLINES

PROSPECTS

Shorter shelf lives strengthen competitive standing of packaged products

Packaged pastries benefits from a diverse product offer

Smaller packaging proves compatible with modern habits

COMPETITIVE LANDSCAPE

Leader targets breakfast market

Shenyang Toly Bread sees strong growth through expanded coverage and innovation

Hui Tou Ke Food Group lacks supply chain to support expansion into short shelf life products

CATEGORY DATA

Table 117 Sales of Baked Goods by Category: Volume 2014-2019
Table 118 Sales of Baked Goods by Category: Value 2014-2019
Table 119 Sales of Baked Goods by Category: % Volume Growth 2014-2019
Table 120 Sales of Baked Goods by Category: % Value Growth 2014-2019
Table 121 Sales of Pastries by Type: % Value 2014-2019
Table 122 NBO Company Shares of Baked Goods: % Value 2015-2019
Table 123 LBN Brand Shares of Baked Goods: % Value 2016-2019
Table 124 Distribution of Baked Goods by Format: % Value 2014-2019
Table 125 Forecast Sales of Baked Goods by Category: Volume 2019-2024
Table 126 Forecast Sales of Baked Goods by Category: Value 2019-2024
Table 127 Forecast Sales of Baked Goods by Category: % Volume Growth 2019-2024
Table 128 Forecast Sales of Baked Goods by Category: % Value Growth 2019-2024

Rice, Pasta and Noodles in China

HEADLINES

PROSPECTS

Plain noodles benefiting from innovation

Instant noodles see growth driven by premiumisation

Rice being replaced by alternative products

COMPETITIVE LANDSCAPE

Leader moves upmarket

Kemen Noodle sees strong growth

Opportunities for foreign brands

CATEGORY DATA

Table 129 Sales of Rice, Pasta and Noodles by Category: Volume 2014-2019
Table 130 Sales of Rice, Pasta and Noodles by Category: Value 2014-2019
Table 131 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2014-2019
Table 132 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2014-2019
Table 133 Sales of Instant Noodles by Leading Flavours: Rankings 2014-2019
Table 134 NBO Company Shares of Rice, Pasta and Noodles: % Value 2015-2019
Table 135 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2016-2019
Table 136 NBO Company Shares of Rice: % Value 2015-2019
Table 137 LBN Brand Shares of Rice: % Value 2016-2019
Table 138 NBO Company Shares of Pasta: % Value 2015-2019
Table 139 LBN Brand Shares of Pasta: % Value 2016-2019
Table 140 NBO Company Shares of Noodles: % Value 2015-2019
Table 141 LBN Brand Shares of Noodles: % Value 2016-2019
Table 142 Distribution of Rice, Pasta and Noodles by Format: % Value 2014-2019
Table 143 Distribution of Rice by Format: % Value 2014-2019
Table 144 Distribution of Pasta by Format: % Value 2014-2019
Table 145 Distribution of Noodles by Format: % Value 2014-2019
Table 146 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2019-2024
Table 147 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2019-2024
Table 148 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2019-2024
Table 149 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2019-2024

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Megatrends

Country Report

Packaged Food in China

New Report Guarantee

Executive Summary

New Report Guarantee

Urbanisation shaping demand trends

Health-awareness increasingly manifested in demand for natural products

Competitive environment favouring major brand manufacturers

Demand for convenience driving foodservice and shaping retail innovation

Ongoing growth but with notable constraints

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Packaged Food in China

EXECUTIVE SUMMARY

Urbanisation shaping demand trends

Health-awareness increasingly manifested in demand for natural products

Competitive environment favouring major brand manufacturers

Demand for convenience driving foodservice and shaping retail innovation

Ongoing growth but with notable constraints

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

CATEGORY DATA

MARKET DATA

SOURCES

Edible Oils in China

HEADLINES

PROSPECTS

Blended oil market subject to new regulation

Other edible oil sees growth driven by rising consumer health-consciousness

Internet retailing and small packaging proving popular

COMPETITIVE LANDSCAPE

Challenging environment for smaller players

Yihai Kerry Oils & Grains (China) Co Ltd further consolidates its leading position

COFCO gains share thanks to synergy effect and considerable promotional support

CATEGORY DATA

Sauces, Dressings and Condiments in China

HEADLINES

PROSPECTS

Cooking sauces gains traction in both retail and foodservice

Vinegar based salad dressing gaining in popularity amongst body-conscious consumers

Monosodium glutamate continues to see demand undermined by unhealthy image

COMPETITIVE LANDSCAPE

Haitian extends lead over Lee Kum Kee

Chongqing Fuling Zhacai (Group) Co Ltd reaches bottleneck in retail sales

Table 30 category remains fragmented

CATEGORY DATA

Soup in China

HEADLINES

PROSPECTS

Traditional Chinese speciality, hulatang, accounts for majority of dehydrated soup sales

New soup varieties aimed at stimulating sales of instant soup

Increasing health-awareness and lack of marketing support constrain soup

COMPETITIVE LANDSCAPE

Subo Foods Co Ltd consolidates its leading position with deep consumer understanding

The soup market is becoming increasingly concentrated

Unilever China Ltd focusing on localisation

CATEGORY DATA

Sweet Spreads in China

HEADLINES

PROSPECTS

Individual and convenient packaging continues to gain in popularity

Nut and seed based spreads face competition from traditional nut and seed based table sauces

Chocolate spreads continues to struggle in the face of concerns about calorie intake

COMPETITIVE LANDSCAPE

Guan Sheng Yuan Group Co Ltd experiences further share erosion

Competitive landscape stable in honey thanks to demand for authenticity

Shanghai Hormel Foods Co Ltd retains strong presence beyond honey

CATEGORY DATA

Soup in China

HEADLINES

PROSPECTS

Traditional Chinese speciality, hulatang, accounts for majority of dehydrated soup sales

New soup varieties aimed at stimulating sales of instant soup

Increasing health-awareness and lack of marketing support constrain soup