Packaged Food in Colombia

December 2020
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Overview:

Understand the latest market trends and future growth opportunities for the Packaged Food industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Packaged Food industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Packaged Food in Colombia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Packaged Food in Colombia?
  • Which are the leading brands in Packaged Food in Colombia?
  • How are products distributed in Packaged Food in Colombia?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Packaged Food?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Colombia?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Packaged Food in Colombia

EXECUTIVE SUMMARY

COVID-19 impact on packaged food
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for packaged food?

FOODSERVICE

Sales to Foodservice
Impact of COVID-19 varies by foodservice business models Worker-facing restaurants face double blow Retail/foodservice symbiosis blocked by virus
Consumer Foodservice
Operational restrictions set to gut Colombia’s foodservice industry Necessity the mother of booming delivery sales Virus forces rethink of business models and creativity
Category Data
Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025 Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025 Table 1 Foodservice Sales of Packaged Food by Category: Volume 2015-2020 Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025 Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2015-2020 Table 6 Sales of Packaged Food by Category: Value 2015-2020 Table 7 Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 8 Sales of Packaged Food by Category: % Value Growth 2015-2020 Table 9 GBO Company Shares of Packaged Food: % Value 2016-2020 Table 10 NBO Company Shares of Packaged Food: % Value 2016-2020 Table 11 LBN Brand Shares of Packaged Food: % Value 2017-2020 Table 12 Penetration of Private Label by Category: % Value 2015-2020 Table 13 Distribution of Packaged Food by Format: % Value 2015-2020 Table 14 Distribution of Packaged Food by Format and Category: % Value 2020 Table 15 Forecast Sales of Packaged Food by Category: Volume 2020-2025 Table 16 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025 Table 17 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Edible Oils in Colombia

KEY DATA FINDINGS

2020 IMPACT

COVID-19 regulation boosts sales of edible oils as more consumers pushed into eating at home
Consumers looking to spend less, trade down as economic effects of virus bite
Health trends strengthen as virus concerns and awareness strengthen

RECOVERY AND OPPORTUNITIES

Shift to e-commerce likely to lift retail volume sales
Premiumisation trends set to see wider product ranges
Polarised edible oils still needs to keep full range of consumer on board

CATEGORY DATA

Table 18 Sales of Edible Oils by Category: Volume 2015-2020 Table 19 Sales of Edible Oils by Category: Value 2015-2020 Table 20 Sales of Edible Oils by Category: % Volume Growth 2015-2020 Table 21 Sales of Edible Oils by Category: % Value Growth 2015-2020 Table 22 NBO Company Shares of Edible Oils: % Value 2016-2020 Table 23 LBN Brand Shares of Edible Oils: % Value 2017-2020 Table 24 Distribution of Edible Oils by Format: % Value 2015-2020 Table 25 Forecast Sales of Edible Oils by Category: Volume 2020-2025 Table 26 Forecast Sales of Edible Oils by Category: Value 2020-2025 Table 27 Forecast Sales of Edible Oils by Category: % Volume Growth 2020-2025 Table 28 Forecast Sales of Edible Oils by Category: % Value Growth 2020-2025

Ready Meals in Colombia

KEY DATA FINDINGS

2020 IMPACT

Virus lifts ready meal demand, as workers and families stay at home
Poor health positioning becomes more of an issue during pandemic
Limited choice means limited sales, despite opportunity of virus

RECOVERY AND OPPORTUNITIES

E-commerce offer may be way to advance ready meals
Rising consumer sophistication offers opportunity for innovation, premiumisation
Changing Colombia offers opportunity for ready meals

CATEGORY DATA

Table 29 Sales of Ready Meals by Category: Volume 2015-2020 Table 30 Sales of Ready Meals by Category: Value 2015-2020 Table 31 Sales of Ready Meals by Category: % Volume Growth 2015-2020 Table 32 Sales of Ready Meals by Category: % Value Growth 2015-2020 Table 33 Sales of Chilled Ready Meals by Ethnicity: % Value 2015-2020 Table 34 Sales of Frozen Ready Meals by Ethnicity: % Value 2015-2020 Table 35 NBO Company Shares of Ready Meals: % Value 2016-2020 Table 36 LBN Brand Shares of Ready Meals: % Value 2017-2020 Table 37 Distribution of Ready Meals by Format: % Value 2015-2020 Table 38 Forecast Sales of Ready Meals by Category: Volume 2020-2025 Table 39 Forecast Sales of Ready Meals by Category: Value 2020-2025 Table 40 Forecast Sales of Ready Meals by Category: % Volume Growth 2020-2025 Table 41 Forecast Sales of Ready Meals by Category: % Value Growth 2020-2025

Sauces, Dressings and Condiments in Colombia

KEY DATA FINDINGS

2020 IMPACT

COVID-19 helps lift sales but staple nature of products limits better growth
Changing consumer habits in lockdown shape new demand trends
Health trends strengthen on the back of the virus and packaging laws

RECOVERY AND OPPORTUNITIES

Stronger health positioning essential for long term growth
Scope for premiumisation can strengthen values, lift prices
Larger retail outlets, e-commerce can help widen consumer choice

CATEGORY DATA

Table 42 Sales of Sauces, Dressings and Condiments by Category: Volume 2015-2020 Table 43 Sales of Sauces, Dressings and Condiments by Category: Value 2015-2020 Table 44 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2015-2020 Table 45 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2015-2020 Table 46 Sales of Cooking Sauces by Type: % Value 2015-2020 Table 47 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2016-2020 Table 48 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2017-2020 Table 49 Distribution of Sauces, Dressings and Condiments by Format: % Value 2015-2020 Table 50 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2020-2025 Table 51 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2020-2025 Table 52 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2020-2025 Table 53 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2020-2025

Sweet Spreads in Colombia

KEY DATA FINDINGS

2020 IMPACT

Virus helps grow sales, but not a key factor in 2020 success
Health less important than comfort, kid’s indulgence
Pricing drives growth, with rising economic concern leading consumers to trade down

RECOVERY AND OPPORTUNITIES

Artisanal and premium positioning could prove sweet for honey
Nut butters and new dietary trends to shape growth
Sustainability, ethical sourcing appeals to affluent middle class

CATEGORY DATA

Table 54 Sales of Sweet Spreads by Category: Volume 2015-2020 Table 55 Sales of Sweet Spreads by Category: Value 2015-2020 Table 56 Sales of Sweet Spreads by Category: % Volume Growth 2015-2020 Table 57 Sales of Sweet Spreads by Category: % Value Growth 2015-2020 Table 58 Sales of Jams and Preserves by Leading Flavours: Rankings 2015-2020 Table 59 NBO Company Shares of Sweet Spreads: % Value 2016-2020 Table 60 LBN Brand Shares of Sweet Spreads: % Value 2017-2020 Table 61 Distribution of Sweet Spreads by Format: % Value 2015-2020 Table 62 Forecast Sales of Sweet Spreads by Category: Volume 2020-2025 Table 63 Forecast Sales of Sweet Spreads by Category: Value 2020-2025 Table 64 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2020-2025 Table 65 Forecast Sales of Sweet Spreads by Category: % Value Growth 2020-2025

Soup in Colombia

KEY DATA FINDINGS

2020 IMPACT

Consumers reach for quick lunch solutions during lockdown
Poor consumer perception of soups and health awareness will limit stronger 2020 growth
Limited availability also restricts sales development

RECOVERY AND OPPORTUNITIES

Chilled soups can help premium positions, improve consumer perception
Impact of ‘clean’ labels
Price sensitivity set to linger over the forecast period

CATEGORY DATA

Table 66 Sales of Soup by Category: Volume 2015-2020 Table 67 Sales of Soup by Category: Value 2015-2020 Table 68 Sales of Soup by Category: % Volume Growth 2015-2020 Table 69 Sales of Soup by Category: % Value Growth 2015-2020 Table 70 Sales of Soup by Leading Flavours: Rankings 2015-2020 Table 71 NBO Company Shares of Soup: % Value 2016-2020 Table 72 LBN Brand Shares of Soup: % Value 2017-2020 Table 73 Distribution of Soup by Format: % Value 2015-2020 Table 74 Forecast Sales of Soup by Category: Volume 2020-2025 Table 75 Forecast Sales of Soup by Category: Value 2020-2025 Table 76 Forecast Sales of Soup by Category: % Volume Growth 2020-2025 Table 77 Forecast Sales of Soup by Category: % Value Growth 2020-2025

Baked Goods in Colombia

KEY DATA FINDINGS

2020 IMPACT

Virus has limited impact on total baked goods, although drives temporary shift in consumption habits
Health concerns offset by need for comfort
Self-isolation, working from home fuels demand for convenience

RECOVERY AND OPPORTUNITIES

Middle classes looking to eat less but better bread
Weight management appeals to increasing number of consumers
Switch from unpackaged to packaged, driven by convenience, set to continue

CATEGORY DATA

Table 78 Sales of Baked Goods by Category: Volume 2015-2020 Table 79 Sales of Baked Goods by Category: Value 2015-2020 Table 80 Sales of Baked Goods by Category: % Volume Growth 2015-2020 Table 81 Sales of Baked Goods by Category: % Value Growth 2015-2020 Table 82 Sales of Pastries by Type: % Value 2015-2020 Table 83 NBO Company Shares of Baked Goods: % Value 2016-2020 Table 84 LBN Brand Shares of Baked Goods: % Value 2017-2020 Table 85 Distribution of Baked Goods by Format: % Value 2015-2020 Table 86 Forecast Sales of Baked Goods by Category: Volume 2020-2025 Table 87 Forecast Sales of Baked Goods by Category: Value 2020-2025 Table 88 Forecast Sales of Baked Goods by Category: % Volume Growth 2020-2025 Table 89 Forecast Sales of Baked Goods by Category: % Value Growth 2020-2025

Breakfast Cereals in Colombia

KEY DATA FINDINGS

2020 IMPACT

Direct effects of pandemic and increased consumption occasions lift volume sales of breakfast cereals
Health concerns shape demand, but comfort and confinement rebuild demand for less healthy products
Health, weight and charity lift demand for hot cereals

RECOVERY AND OPPORTUNITIES

Functionality and differentiation can deliver value growth
Premium, adult granola trends set to strengthen
Convenience set to support price positioning going forward

CATEGORY DATA

Table 90 Sales of Breakfast Cereals by Category: Volume 2015-2020 Table 91 Sales of Breakfast Cereals by Category: Value 2015-2020 Table 92 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020 Table 93 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020 Table 94 NBO Company Shares of Breakfast Cereals: % Value 2016-2020 Table 95 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020 Table 96 Distribution of Breakfast Cereals by Format: % Value 2015-2020 Table 97 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025 Table 98 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025 Table 99 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025 Table 100 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2020-2025

Processed Meat and Seafood in Colombia

KEY DATA FINDINGS

2020 IMPACT

Limited shopping opportunities drive demand for longer lasting meat and seafood
Lockdown increases home cooking pressure, need for convenience
Health trends bubble under surface of rising volume growth

RECOVERY AND OPPORTUNITIES

New dietary trends offer opportunity
Innovation in convenience will add value growth as volume growth slows
Shift to working from home offers scope for foodservice brands in retail

CATEGORY DATA

Table 101 Sales of Processed Meat and Seafood by Category: Volume 2015-2020 Table 102 Sales of Processed Meat and Seafood by Category: Value 2015-2020 Table 103 Sales of Processed Meat and Seafood by Category: % Volume Growth 2015-2020 Table 104 Sales of Processed Meat and Seafood by Category: % Value Growth 2015-2020 Table 105 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 106 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 107 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 108 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2015-2020 Table 109 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2015-2020 Table 110 NBO Company Shares of Processed Meat and Seafood: % Value 2016-2020 Table 111 LBN Brand Shares of Processed Meat and Seafood: % Value 2017-2020 Table 112 Distribution of Processed Meat and Seafood by Format: % Value 2015-2020 Table 113 Forecast Sales of Processed Meat and Seafood by Category: Volume 2020-2025 Table 114 Forecast Sales of Processed Meat and Seafood by Category: Value 2020-2025 Table 115 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2020-2025 Table 116 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2020-2025

Processed Fruit and Vegetables in Colombia

KEY DATA FINDINGS

2020 IMPACT

Reduced consumer access to shops lifts sales, but limited variety, higher prices and consumer habit restrict better performance
Health trends help and hinder development of processed fruit and vegetables
Convenience, innovation, foodservice restrictions drive potato demand over 2020 and beyond

RECOVERY AND OPPORTUNITIES

Retail evolution can improve consumer access
Smaller packs can line up with changing consumer habits, preferences, demographics
Dietary trends offer scope for innovation, price strengthening

CATEGORY DATA

Table 117 Sales of Processed Fruit and Vegetables by Category: Volume 2015-2020 Table 118 Sales of Processed Fruit and Vegetables by Category: Value 2015-2020 Table 119 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2015-2020 Table 120 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2015-2020 Table 121 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2015-2020 Table 122 NBO Company Shares of Processed Fruit and Vegetables: % Value 2016-2020 Table 123 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2017-2020 Table 124 Distribution of Processed Fruit and Vegetables by Format: % Value 2015-2020 Table 125 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025 Table 126 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2020-2025 Table 127 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025 Table 128 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025

Rice, Pasta and Noodles in Colombia

KEY DATA FINDINGS

2020 IMPACT

Stockpiling, rising rice prices increases underpin value gains
Lockdown and quarantine increase domestic and retail demand
Convenience demand sees noodle sales rocket

RECOVERY AND OPPORTUNITIES

Scope for premiumisation and segmentation in rice
Pasta offers opportunity at top and bottom of price scale
Health trends may offer scope for brand building

CATEGORY DATA

Table 129 Sales of Rice, Pasta and Noodles by Category: Volume 2015-2020 Table 130 Sales of Rice, Pasta and Noodles by Category: Value 2015-2020 Table 131 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2015-2020 Table 132 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2015-2020 Table 133 Sales of Instant Noodles by Leading Flavours: Rankings 2015-2020 Table 134 NBO Company Shares of Rice, Pasta and Noodles: % Value 2016-2020 Table 135 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2017-2020 Table 136 NBO Company Shares of Rice: % Value 2016-2020 Table 137 LBN Brand Shares of Rice: % Value 2017-2020 Table 138 NBO Company Shares of Pasta: % Value 2016-2020 Table 139 LBN Brand Shares of Pasta: % Value 2017-2020 Table 140 NBO Company Shares of Noodles: % Value 2016-2020 Table 141 LBN Brand Shares of Noodles: % Value 2017-2020 Table 142 Distribution of Rice, Pasta and Noodles by Format: % Value 2015-2020 Table 143 Distribution of Rice by Format: % Value 2015-2020 Table 144 Distribution of Pasta by Format: % Value 2015-2020 Table 145 Distribution of Noodles by Format: % Value 2015-2020 Table 146 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025 Table 147 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2020-2025 Table 148 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025 Table 149 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025

Packaged Food

In packaged food we consider two aspects of food sales: 1) Retail sales. 2) Foodservice. Retail sales is defined as sales through establishments primarily engaged in the sale of fresh, packaged and prepared foods for home preparation and consumption. This excludes hotels, restaurant, cafés, duty free sales and institutional sales (canteens, prisons/jails, hospitals, army, etc). Our retail definition EXCLUDES the purchase of food products from foodservice outlets for consumption off-premises, eg impulse confectionery bought from counters of cafés/bars. This falls under foodservice sales. For foodservice, we capture all sales to foodservice outlets, regardless of whether the products are eventually consumed on-premise or off-premise. Foodservice sales is defined as sales to consumer foodservice outlets that serve the general public in a non-captive environment. Outlets include cafés/bars, FSR (full-service restaurants), fast food, 100% home delivery/takeaway, self-service cafeterias and street stalls/kiosks. Sales to semicaptive foodservice outlets are also included. This describes outlets located in leisure, travel and retail environments. 1) Retail refers to units located in retail outlets such as department stores, shopping malls, shopping centres, super/hypermarkets etc. 2) Leisure refers to units located in leisure establishments such as museums, health clubs, cinemas, theatres, theme parks and sports stadiums. 3) Travel refers to units located in based in airports, rail stations, coach stations, motorway service stations offering gas facilities etc. Beyond the scope of the foodservice research are captive foodservice units that serve captive populations around institutions such as hospitals, schools, and prisons. This is also known as institutional sales.

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This report originates from Passport, our Packaged Food research and analysis database.

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