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Country Report

Packaged food in

Packaged Food in Costa Rica

222 pages, Nov 2017

US$7,150

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Additional levels of segmentation and more-rational purchasing decisions characterise the 2017 performance

As the competitive dynamics within packaged food continue to rise in Costa Rica, the development of additional levels of segmentation capable of reaching a polarising base of low- and high-end consumers continued to characterise the performance of packaged food in 2017. The prevalent low inflation and exchange rate also helped to strengthen more-rational purchasing decisions and additional price-based competition amongst a broader range of mid-income consumers.

Private label and directly imported brands gain additional momentum

As a result of the rising competitive pressure driven by the further expansion of modern and traditional grocery retailers, price-based competition and discounts continued to be major trends within packaged food in Costa Rica during 2017. As a result, the main grocery retailers in the country opted to increase their profit margins and competitive capacities by increasing the positioning they gave to their own lines of imported products (such as in the case of Walmart and Automercado).

Competition dynamics continue to rise within packaged food, while unit prices post modest updates

The local competitive environment continued to favour the role of modern grocery retailers as major benchmark references in terms of packaged food unit prices, mostly due to the rising presence of directly imported brands and private label amongst a wider base of local consumers from all socioeconomic groups. In such a context, most packaged food players reduced their profit margins, not being able to adopt their usual yearly price updates due to the risk of losing sales to more-affordable proposals, which also tend to benefit from additional trade market advantages and their point-of-sale presence.

Modern channels set the pace, while traditional outlets hold their ground

While modern grocery outlets continued to maintain strong growth based on new outlet openings and the further penetration of their own imported brands and private label proposals, the response of the main traditional grocery outlets continued alongside the rising presence of Chinese mini-supermarkets across the country. The economies-of-scale concept that is behind the value offered by modern grocery outlets has also been adopted by most Chinese grocery retailers.

Further segmentation and polarisation expected over the forecast period

While the demand for more-affordable value proposals is set to continue to increase over the forecast period, the adoption of additional levels of product segmentation will characterise the further development of most categories of packaged food in Costa Rica. Within such an environment, the development of added-value proposals will continue alongside the further availability of economic alternatives targeted at lower-end buyers.

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Packaged Food Sample Report Packaged Food Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Packaged food industry in Costa Rica with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Packaged food industry in Costa Rica, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from the category reports in Costa Rica for free.

The Packaged food in Costa Rica market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Packaged food in Costa Rica?
What are the major brands in Costa Rica?
As economic prospects slowly improve, are consumers starting to eat out more and spending less time cooking at home?
How is private label performing in the wake of retail consolidation and the global economic hangover?
Do consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Packaged Food in Costa Rica

EXECUTIVE SUMMARY

Additional levels of segmentation and more-rational purchasing decisions characterise the 2017 performance

Private label and directly imported brands gain additional momentum

Competition dynamics continue to rise within packaged food, while unit prices post modest updates

Modern channels set the pace, while traditional outlets hold their ground

Further segmentation and polarisation expected over the forecast period

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2012-2017
Table 6 Sales of Packaged Food by Category: Value 2012-2017
Table 7 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 8 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 10 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 11 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 12 Penetration of Private Label by Category: % Value 2012-2017
Table 13 Distribution of Packaged Food by Format: % Value 2012-2017
Table 14 Distribution of Packaged Food by Format and Category: % Value 2017
Table 15 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 16 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

DEFINITIONS

SOURCES

Summary 1 Research Sources

Packaged Food in Costa Rica - Company Profiles

Alimentos Prosalud SA in Packaged Food (Costa Rica)

STRATEGIC DIRECTION

KEY FACTS

Summary 2 Alimentos Prosalud SA: Key Facts

COMPETITIVE POSITIONING

Summary 3 Alimentos Prosalud SA: Competitive Position 2017

Centro Internacional de Inversiones (Grupo El Arreo SA) in Packaged Food (Costa Rica)

STRATEGIC DIRECTION

KEY FACTS

Summary 4 Centro Internacional de Inversiones (Grupo El Arreo SA): Key Facts

COMPETITIVE POSITIONING

Cía Numar SA in Packaged Food (Costa Rica)

STRATEGIC DIRECTION

KEY FACTS

Summary 5 Cía Numar SA: Key Facts

COMPETITIVE POSITIONING

Summary 6 Cía Numar SA: Competitive Position 2017

Cooperativa de Productos de Leche Dos Pinos, RL in Packaged Food (Costa Rica)

STRATEGIC DIRECTION

KEY FACTS

Summary 7 Cooperativa de Productos de Leche Dos Pinos, RL: Key Facts

COMPETITIVE POSITIONING

Summary 8 Cooperativa de Productos de Leche Dos Pinos: Competitive Position 2017

Megatrends

Country Report

Packaged Food in Costa Rica

New Report Guarantee

Executive Summary

New Report Guarantee

Additional levels of segmentation and more-rational purchasing decisions characterise the 2017 performance

Private label and directly imported brands gain additional momentum

Competition dynamics continue to rise within packaged food, while unit prices post modest updates

Modern channels set the pace, while traditional outlets hold their ground

Further segmentation and polarisation expected over the forecast period

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Packaged Food in Costa Rica

EXECUTIVE SUMMARY

Additional levels of segmentation and more-rational purchasing decisions characterise the 2017 performance

Private label and directly imported brands gain additional momentum

Competition dynamics continue to rise within packaged food, while unit prices post modest updates

Modern channels set the pace, while traditional outlets hold their ground

Further segmentation and polarisation expected over the forecast period

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

MARKET DATA

DEFINITIONS

SOURCES

Packaged Food in Costa Rica - Company Profiles

Alimentos Prosalud SA in Packaged Food (Costa Rica)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Centro Internacional de Inversiones (Grupo El Arreo SA) in Packaged Food (Costa Rica)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Cía Numar SA in Packaged Food (Costa Rica)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Cooperativa de Productos de Leche Dos Pinos, RL in Packaged Food (Costa Rica)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Mayca Distribuidores SA in Packaged Food (Costa Rica)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

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