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Overview:
Understand the latest market trends and future growth opportunities for the Packaged Food industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Packaged Food industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Packaged Food in Costa Rica report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Packaged Food in Costa Rica?
- Which are the leading brands in Packaged Food in Costa Rica?
- How are products distributed in Packaged Food in Costa Rica?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Packaged Food?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Costa Rica?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Packaged Food in Costa Rica
EXECUTIVE SUMMARY
COVID-19 impact on packaged food
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for packaged food?
FOODSERVICE
Sales to Foodservice
COVID-19 lockdown restrictions cause foodservice outlets to close, dampening demand for packaged food from foodservice suppliers
Foodservice suppliers resort to offering packaged food products direct to consumers to help offset reduced demand from restaurants
Retailers Florida and Britt offer support to local foodservice businesses in Costa Rica in 2020
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025
MARKET DATA
Table 5 Sales of Packaged Food by Category: Volume 2015-2020
Table 6 Sales of Packaged Food by Category: Value 2015-2020
Table 7 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 8 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 9 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 10 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 11 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 12 Penetration of Private Label by Category: % Value 2015-2020
Table 13 Distribution of Packaged Food by Format: % Value 2015-2020
Table 14 Distribution of Packaged Food by Format and Category: % Value 2020
Table 15 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 16 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
Chocolate Confectionery in Costa Rica
KEY DATA FINDINGS
2020 IMPACT
Current retail sales remain healthy during COVID-19, as consumers turn to chocolate confectionery for comfort eating
The top players continue to benefit from strong distribution networks and high brand recognition
Social media is increasingly used to reach a wider audience in 2020
RECOVERY AND OPPORTUNITIES
Potential dark clouds ahead if tourism does not recover in the forecast period
E-commerce expected to surge in the forecast period.
Demand for healthier, functional chocolate will continue to grow during the forecast period
CATEGORY DATA
Table 19 Sales of Chocolate Confectionery by Category: Volume 2015-2020
Table 20 Sales of Chocolate Confectionery by Category: Value 2015-2020
Table 21 Sales of Chocolate Confectionery by Category: % Volume Growth 2015-2020
Table 22 Sales of Chocolate Confectionery by Category: % Value Growth 2015-2020
Table 23 Sales of Chocolate Tablets by Type: % Value 2015-2020
Table 24 NBO Company Shares of Chocolate Confectionery: % Value 2016-2020
Table 25 LBN Brand Shares of Chocolate Confectionery: % Value 2017-2020
Table 26 Distribution of Chocolate Confectionery by Format: % Value 2015-2020
Table 27 Forecast Sales of Chocolate Confectionery by Category: Volume 2020-2025
Table 28 Forecast Sales of Chocolate Confectionery by Category: Value 2020-2025
Table 29 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2020-2025
Table 30 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2020-2025
Gum in Costa Rica
KEY DATA FINDINGS
2020 IMPACT
Volume decline in 2020, as a result of gum being less socially acceptable
Mondelez and Mars continue to dominate, with local player Chiclera losing value share
Bubble gum in particular suffers from unhealthy image during the review period
RECOVERY AND OPPORTUNITIES
If economy is hit, as a result of COVID-19, then gum will suffer
Gums with functional benefits will see the most growth during the forecast period
Manufacturers will increasingly engage with consumers online during the forecast period
CATEGORY DATA
Table 31 Sales of Gum by Category: Volume 2015-2020
Table 32 Sales of Gum by Category: Value 2015-2020
Table 33 Sales of Gum by Category: % Volume Growth 2015-2020
Table 34 Sales of Gum by Category: % Value Growth 2015-2020
Table 35 NBO Company Shares of Gum: % Value 2016-2020
Table 36 LBN Brand Shares of Gum: % Value 2017-2020
Table 37 Distribution of Gum by Format: % Value 2015-2020
Table 38 Forecast Sales of Gum by Category: Volume 2020-2025
Table 39 Forecast Sales of Gum by Category: Value 2020-2025
Table 40 Forecast Sales of Gum by Category: % Volume Growth 2020-2025
Table 41 Forecast Sales of Gum by Category: % Value Growth 2020-2025
Sugar Confectionery in Costa Rica
KEY DATA FINDINGS
2020 IMPACT
Subdued retail value growth in 2020, as a result of COVID-19
Mondelez profits from popularity of medicated confectionery
Modern grocery retailers compete on price but independent small grocers important for impulse purchases
RECOVERY AND OPPORTUNITIES
As a result of COVID-19, affordability becomes increasingly important
Functional and natural key trends
Mints gain from gum’s tarnished image
CATEGORY DATA
Table 42 Sales of Sugar Confectionery by Category: Volume 2015-2020
Table 43 Sales of Sugar Confectionery by Category: Value 2015-2020
Table 44 Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020
Table 45 Sales of Sugar Confectionery by Category: % Value Growth 2015-2020
Table 46 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2015-2020
Table 47 NBO Company Shares of Sugar Confectionery: % Value 2016-2020
Table 48 LBN Brand Shares of Sugar Confectionery: % Value 2017-2020
Table 49 Distribution of Sugar Confectionery by Format: % Value 2015-2020
Table 50 Forecast Sales of Sugar Confectionery by Category: Volume 2020-2025
Table 51 Forecast Sales of Sugar Confectionery by Category: Value 2020-2025
Table 52 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025
Table 53 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2020-2025
Sweet Biscuits, Snack Bars and Fruit Snacks in Costa Rica
KEY DATA FINDINGS
2020 IMPACT
Product area benefits from COVID-19, as consumers snack more while at home
Pozuelo’s strength underpinned by diverse range
Tosh benefits from health and wellness trend
RECOVERY AND OPPORTUNITIES
Product area will return to normal growth during the forecast period
Affordable and healthier will be key during forecast period
Different consumer segments set to stimulate specific product developments
CATEGORY DATA
Table 54 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2015-2020
Table 55 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2015-2020
Table 56 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2015-2020
Table 57 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2015-2020
Table 58 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2016-2020
Table 59 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2017-2020
Table 60 NBO Company Shares of Sweet Biscuits: % Value 2016-2020
Table 61 LBN Brand Shares of Sweet Biscuits: % Value 2017-2020
Table 62 NBO Company Shares of Snack Bars: % Value 2016-2020
Table 63 LBN Brand Shares of Snack Bars: % Value 2017-2020
Table 64 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2015-2020
Table 65 Distribution of Sweet Biscuits by Format: % Value 2015-2020
Table 66 Distribution of Snack Bars by Format: % Value 2015-2020
Table 67 Distribution of Fruit Snacks by Format: % Value 2015-2020
Table 68 Forecast Sales of Biscuits and Snack Bars by Category: Volume 2020-2025
Table 69 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025
Table 70 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025
Table 71 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025
Ice Cream and Frozen Desserts in Costa Rica
KEY DATA FINDINGS
2020 IMPACT
Retail volume stagnant and foodservice severely hit due to COVID-19
Dos Pinos maintain its dominant value share by constantly innovating
Modern grocery retailers gain value share
RECOVERY AND OPPORTUNITIES
Foodservice may not recover during the forecast period
Health and wellness shall drive innovation during the forecast period
The e-commerce space shall see a surge
CATEGORY DATA
Table 72 Sales of Ice Cream and Frozen Desserts by Category: Volume 2015-2020
Table 73 Sales of Ice Cream and Frozen Desserts by Category: Value 2015-2020
Table 74 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2015-2020
Table 75 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2015-2020
Table 76 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2016-2020
Table 77 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2017-2020
Table 78 NBO Company Shares of Ice Cream: % Value 2016-2020
Table 79 LBN Brand Shares of Ice Cream: % Value 2017-2020
Table 80 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2015-2020
Table 81 Distribution of Ice Cream by Format: % Value 2015-2020
Table 82 Distribution of Frozen Desserts by Format: % Value 2015-2020
Table 83 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2020-2025
Table 84 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2020-2025
Table 85 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2020-2025
Table 86 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2020-2025
Savoury Snacks in Costa Rica
KEY DATA FINDINGS
2020 IMPACT
A silver lining for savoury snacks in 2020
Fierce competition helps affordability in 2020
Healthier savoury snacks continue to appeal to consumers in 2020
RECOVERY AND OPPORTUNITIES
Growth will return to normal levels during the forecast period
Smaller, niche players will increasingly operate online during the forecast period
The less traditional savoury snack products will see healthy growth during the forecast period
CATEGORY DATA
Table 87 Sales of Savoury Snacks by Category: Volume 2015-2020
Table 88 Sales of Savoury Snacks by Category: Value 2015-2020
Table 89 Sales of Savoury Snacks by Category: % Volume Growth 2015-2020
Table 90 Sales of Savoury Snacks by Category: % Value Growth 2015-2020
Table 91 NBO Company Shares of Savoury Snacks: % Value 2016-2020
Table 92 LBN Brand Shares of Savoury Snacks: % Value 2017-2020
Table 93 Distribution of Savoury Snacks by Format: % Value 2015-2020
Table 94 Forecast Sales of Savoury Snacks by Category: Volume 2020-2025
Table 95 Forecast Sales of Savoury Snacks by Category: Value 2020-2025
Table 96 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2020-2025
Table 97 Forecast Sales of Savoury Snacks by Category: % Value Growth 2020-2025
Baby Food in Costa Rica
KEY DATA FINDINGS
2020 IMPACT
Stockpiling leads to healthy value growth in 2020
Milk formula increasingly competitive due to Nan’s growing value share
Parents want functional, healthy baby food
RECOVERY AND OPPORTUNITIES
Value growth subdued in 2021 as sales normalise following 2020 stockpiling
Parents look for high quality in baby food
Manufacturers target millennial parents online
CATEGORY DATA
Table 98 Sales of Baby Food by Category: Volume 2015-2020
Table 99 Sales of Baby Food by Category: Value 2015-2020
Table 100 Sales of Baby Food by Category: % Volume Growth 2015-2020
Table 101 Sales of Baby Food by Category: % Value Growth 2015-2020
Table 102 NBO Company Shares of Baby Food: % Value 2016-2020
Table 103 LBN Brand Shares of Baby Food: % Value 2017-2020
Table 104 Distribution of Baby Food by Format: % Value 2015-2020
Table 105 Forecast Sales of Baby Food by Category: Volume 2020-2025
Table 106 Forecast Sales of Baby Food by Category: Value 2020-2025
Table 107 Forecast Sales of Baby Food by Category: % Volume Growth 2020-2025
Table 108 Forecast Sales of Baby Food by Category: % Value Growth 2020-2025
Butter and Spreads in Costa Rica
KEY DATA FINDINGS
2020 IMPACT
Butter and spreads benefits from COVID-19 as people eat at home more
Two local players dominate with affordable pricing
Vegetable-based spreads promote multiple claims
RECOVERY AND OPPORTUNITIES
Subdued growth expected well into the forecast period
Increased specialisation during the forecast period
E-commerce and online marketing will be the new battleground during the forecast period
CATEGORY DATA
Table 109 Sales of Butter and Spreads by Category: Volume 2015-2020
Table 110 Sales of Butter and Spreads by Category: Value 2015-2020
Table 111 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020
Table 112 Sales of Butter and Spreads by Category: % Value Growth 2015-2020
Table 113 NBO Company Shares of Butter and Spreads: % Value 2016-2020
Table 114 LBN Brand Shares of Butter and Spreads: % Value 2017-2020
Table 115 Distribution of Butter and Spreads by Format: % Value 2015-2020
Table 116 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025
Table 117 Forecast Sales of Butter and Spreads by Category: Value 2020-2025
Table 118 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
Table 119 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025
Cheese in Costa Rica
KEY DATA FINDINGS
2020 IMPACT
Cheese benefits from its versatility as a snacking option, during COVID-19
RL Cooperativa and Sigma dominate thanks to wide coverage and affordable prices
Healthier and affordable is the key formula
RECOVERY AND OPPORTUNITIES
Premium products may struggle in forecast period due to economic uncertainty
Upper-income consumers interested in value-added cheese and its alternatives
Cheese should benefit from the growing interest in e-commerce during the forecast period
CATEGORY DATA
Table 120 Sales of Cheese by Category: Volume 2015-2020
Table 121 Sales of Cheese by Category: Value 2015-2020
Table 122 Sales of Cheese by Category: % Volume Growth 2015-2020
Table 123 Sales of Cheese by Category: % Value Growth 2015-2020
Table 124 Sales of Spreadable Processed Cheese by Type: % Value 2015-2020
Table 125 NBO Company Shares of Cheese: % Value 2016-2020
Table 126 LBN Brand Shares of Cheese: % Value 2017-2020
Table 127 Distribution of Cheese by Format: % Value 2015-2020
Table 128 Forecast Sales of Cheese by Category: Volume 2020-2025
Table 129 Forecast Sales of Cheese by Category: Value 2020-2025
Table 130 Forecast Sales of Cheese by Category: % Volume Growth 2020-2025
Table 131 Forecast Sales of Cheese by Category: % Value Growth 2020-2025
Drinking Milk Products in Costa Rica
KEY DATA FINDINGS
2020 IMPACT
Overall, milk performs well during 2020, but COVID-19 changes purchasing patterns
Though still dominant, Dos Pinos sees increasing competition due to strong new product development from competitors
Milk alternatives continue their upward growth trajectory due to healthy image
RECOVERY AND OPPORTUNITIES
Subdued growth in 2021 as benefits of COVID-19 fade
Milk alternatives and functional drinking milk products will benefit from health and wellness trend
E-commerce the new battleground during the forecast period
CATEGORY DATA
Table 132 Sales of Drinking Milk Products by Category: Volume 2015-2020
Table 133 Sales of Drinking Milk Products by Category: Value 2015-2020
Table 134 Sales of Drinking Milk Products by Category: % Volume Growth 2015-2020
Table 135 Sales of Drinking Milk Products by Category: % Value Growth 2015-2020
Table 136 NBO Company Shares of Drinking Milk Products: % Value 2016-2020
Table 137 LBN Brand Shares of Drinking Milk Products: % Value 2017-2020
Table 138 Distribution of Drinking Milk Products by Format: % Value 2015-2020
Table 139 Forecast Sales of Drinking Milk Products Products by Category: Volume 2020-2025
Table 140 Forecast Sales of Drinking Milk Products Products by Category: Value 2020-2025
Table 141 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2020-2025
Table 142 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2020-2025
Yoghurt and Sour Milk Products in Costa Rica
KEY DATA FINDINGS
2020 IMPACT
Yoghurt benefits from consumers seeking healthy snacks
Dos Pinos dominates thanks to wide reach but faces competition from new entrant Grupo Lala
Functional yoghurt continues to grow as consumers seek healthy options
RECOVERY AND OPPORTUNITIES
Growth potential could be dampened during the forecast period if tourists do not return
Yoghurt will benefit from healthier snacking trends during the forecast period
Affordability and high-quality important trends during the forecast period
CATEGORY DATA
Table 143 Sales of Yoghurt and Sour Milk Products by Category: Volume 2015-2020
Table 144 Sales of Yoghurt and Sour Milk Products by Category: Value 2015-2020
Table 145 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2015-2020
Table 146 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2015-2020
Table 147 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2016-2020
Table 148 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2017-2020
Table 149 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2015-2020
Table 150 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025
Table 151 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025
Table 152 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025
Table 153 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025
Other Dairy in Costa Rica
KEY DATA FINDINGS
2020 IMPACT
Other dairy benefits from increased home baking during 2020
Nestlé and Dos Pinos remain dominant in stagnant product area
Limited growth and innovation during the review period
RECOVERY AND OPPORTUNITIES
Only modest current retail value growth in a stagnant product area during the forecast period
Other dairy emulates properties of plain yoghurt
Innovation and functionality will be promoted online
CATEGORY DATA
Table 154 Sales of Other Dairy by Category: Volume 2015-2020
Table 155 Sales of Other Dairy by Category: Value 2015-2020
Table 156 Sales of Other Dairy by Category: % Volume Growth 2015-2020
Table 157 Sales of Other Dairy by Category: % Value Growth 2015-2020
Table 158 NBO Company Shares of Other Dairy: % Value 2016-2020
Table 159 LBN Brand Shares of Other Dairy: % Value 2017-2020
Table 160 Distribution of Other Dairy by Format: % Value 2015-2020
Table 161 Forecast Sales of Other Dairy by Category: Volume 2020-2025
Table 162 Forecast Sales of Other Dairy by Category: Value 2020-2025
Table 163 Forecast Sales of Other Dairy by Category: % Volume Growth 2020-2025
Table 164 Forecast Sales of Other Dairy by Category: % Value Growth 2020-2025
Baked Goods in Costa Rica
KEY DATA FINDINGS
2020 IMPACT
Sales of packaged leavened and flat breads in Costa Rica rises in 2020, though demand for packaged cakes and pastries falls
Companies focus on online advertising during the pandemic
Artisanal products dominate in 2020, with Bimbo and Gruma the main branded players
RECOVERY AND OPPORTUNITIES
Added-value and health and wellness claims to continue recording strong growth
Brands’ online presence will become increasingly important as consumers switch to e-commerce into forecast period
New development opportunities for added-value, healthier products
CATEGORY DATA
Table 165 Sales of Baked Goods by Category: Volume 2015-2020
Table 166 Sales of Baked Goods by Category: Value 2015-2020
Table 167 Sales of Baked Goods by Category: % Volume Growth 2015-2020
Table 168 Sales of Baked Goods by Category: % Value Growth 2015-2020
Table 169 NBO Company Shares of Baked Goods: % Value 2016-2020
Table 170 LBN Brand Shares of Baked Goods: % Value 2017-2020
Table 171 Distribution of Baked Goods by Format: % Value 2015-2020
Table 172 Forecast Sales of Baked Goods by Category: Volume 2020-2025
Table 173 Forecast Sales of Baked Goods by Category: Value 2020-2025
Table 174 Forecast Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 175 Forecast Sales of Baked Goods by Category: % Value Growth 2020-2025
Breakfast Cereals in Costa Rica
KEY DATA FINDINGS
2020 IMPACT
Lockdown restrictions boost demand for breakfast cereals in Costa Rica in 2020
Kellogg and Nestlé still lead, but Wal-Mart continues to gain share
Muesli and granola benefiting from an increased focus on healthier products
RECOVERY AND OPPORTUNITIES
Added-value, healthier formulations will offer good development opportunities
Availability, brand awareness and quality will remain important criteria in breakfast cereals into forecast period
Breakfast cereal companies likely to shift online into forecast period
CATEGORY DATA
Table 176 Sales of Breakfast Cereals by Category: Volume 2015-2020
Table 177 Sales of Breakfast Cereals by Category: Value 2015-2020
Table 178 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020
Table 179 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020
Table 180 NBO Company Shares of Breakfast Cereals: % Value 2016-2020
Table 181 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020
Table 182 Distribution of Breakfast Cereals by Format: % Value 2015-2020
Table 183 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 184 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025
Table 185 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 186 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
Processed Meat and Seafood in Costa Rica
KEY DATA FINDINGS
2020 IMPACT
COVID-19 lockdown boosts demand for processed meat and seafood as consumers stockpile convenient products
Leading players Cargill, Alimentos Prosalud and Sigma Alimentos retain lead in 2020
Advertising becomes increasingly important in 2020, while Cargill invests in direct delivery services
RECOVERY AND OPPORTUNITIES
Segmentation and specialisation likely to remain among the tools used to push sales
Private label brands expected to see strong demand into forecast period
Healthier products to continue gaining momentum over the forecast period
CATEGORY DATA
Table 187 Sales of Processed Meat and Seafood by Category: Volume 2015-2020
Table 188 Sales of Processed Meat and Seafood by Category: Value 2015-2020
Table 189 Sales of Processed Meat and Seafood by Category: % Volume Growth 2015-2020
Table 190 Sales of Processed Meat and Seafood by Category: % Value Growth 2015-2020
Table 191 NBO Company Shares of Processed Meat and Seafood: % Value 2016-2020
Table 192 LBN Brand Shares of Processed Meat and Seafood: % Value 2017-2020
Table 193 Distribution of Processed Meat and Seafood by Format: % Value 2015-2020
Table 194 Forecast Sales of Processed Meat and Seafood by Category: Volume 2020-2025
Table 195 Forecast Sales of Processed Meat and Seafood by Category: Value 2020-2025
Table 196 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2020-2025
Table 197 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2020-2025
Processed Fruit and Vegetables in Costa Rica
KEY DATA FINDINGS
2020 IMPACT
COVID-19 lockdown boosts demand for processed fruit and vegetables, as consumers stockpile
Irex de Costa Rica and Distribuidora Lucema still the clear leaders in 2020
Behind the two main players, processed fruit and vegetable sales continue to be relatively fragmented in 2020
RECOVERY AND OPPORTUNITIES
All-natural dehydrated and freeze-dried products will appeal to health-conscious consumers in coming years
Social media and online platform will become increasingly important for brands into the forecast period
Segmentation, added-value and value for money will remain key trends in processed fruit and vegetables into the forecast period
CATEGORY DATA
Table 198 Sales of Processed Fruit and Vegetables by Category: Volume 2015-2020
Table 199 Sales of Processed Fruit and Vegetables by Category: Value 2015-2020
Table 200 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2015-2020
Table 201 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2015-2020
Table 202 NBO Company Shares of Processed Fruit and Vegetables: % Value 2016-2020
Table 203 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2017-2020
Table 204 Distribution of Processed Fruit and Vegetables by Format: % Value 2015-2020
Table 205 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
Table 206 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
Table 207 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
Table 208 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
Rice, Pasta and Noodles in Costa Rica
KEY DATA FINDINGS
2020 IMPACT
COVID-19 boosts demand for rice, pasta and noodles as an affordable staple product
Local players still dominate the country’s main staple of rice in 2020
Brand promotion important in 2020
RECOVERY AND OPPORTUNITIES
Lower-income consumers will continue to seek value for money into the forecast period
Segmentation and specialisation will become increasingly important in coming years
Brand extensions in other product areas expected to raise awareness
CATEGORY DATA
Table 209 Sales of Rice, Pasta and Noodles by Category: Volume 2015-2020
Table 210 Sales of Rice, Pasta and Noodles by Category: Value 2015-2020
Table 211 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2015-2020
Table 212 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2015-2020
Table 213 NBO Company Shares of Rice, Pasta and Noodles: % Value 2016-2020
Table 214 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2017-2020
Table 215 NBO Company Shares of Rice: % Value 2016-2020
Table 216 LBN Brand Shares of Rice: % Value 2017-2020
Table 217 NBO Company Shares of Pasta: % Value 2016-2020
Table 218 LBN Brand Shares of Pasta: % Value 2017-2020
Table 219 NBO Company Shares of Noodles: % Value 2016-2020
Table 220 LBN Brand Shares of Noodles: % Value 2017-2020
Table 221 Distribution of Rice, Pasta and Noodles by Format: % Value 2015-2020
Table 222 Distribution of Rice by Format: % Value 2015-2020
Table 223 Distribution of Pasta by Format: % Value 2015-2020
Table 224 Distribution of Noodles by Format: % Value 2015-2020
Table 225 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 226 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 227 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 228 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
Edible Oils in Costa Rica
KEY DATA FINDINGS
2020 IMPACT
Lockdown restrictions boost demand for affordable edible oil in 2020 as consumers cook more meals at home
Online advertising becomes increasingly important in 2020
Cía Numar SA, Coopeagropal RL, Inolasa and Wal-Mart account for almost three quarters of edible oil sales in 2020
RECOVERY AND OPPORTUNITIES
Functional oils will benefit from health and wellness focus into forecast period
Companies expected to focus on brand positioning into the forecast period, investing in online presence and new product launches
Added-value imports with good prospects into forecast period
CATEGORY DATA
Table 229 Sales of Edible Oils by Category: Volume 2015-2020
Table 230 Sales of Edible Oils by Category: Value 2015-2020
Table 231 Sales of Edible Oils by Category: % Volume Growth 2015-2020
Table 232 Sales of Edible Oils by Category: % Value Growth 2015-2020
Table 233 NBO Company Shares of Edible Oils: % Value 2016-2020
Table 234 LBN Brand Shares of Edible Oils: % Value 2017-2020
Table 235 Distribution of Edible Oils by Format: % Value 2015-2020
Table 236 Forecast Sales of Edible Oils by Category: Volume 2020-2025
Table 237 Forecast Sales of Edible Oils by Category: Value 2020-2025
Table 238 Forecast Sales of Edible Oils by Category: % Volume Growth 2020-2025
Table 239 Forecast Sales of Edible Oils by Category: % Value Growth 2020-2025
Ready Meals in Costa Rica
KEY DATA FINDINGS
2020 IMPACT
Demand for ready meal products increases in first half of 2020 due to lockdown restrictions, though low disposable incomes limits growth
Leaders Roma Prince and Centro Internacional de Inversiones dominate ready meals sales in 2020
Wal-Mart’s Great Value private label line performs well in 2020 in frozen ready meals
RECOVERY AND OPPORTUNITIES
Healthy ready meal products should see rising demand over the forecast period
Social media will become increasingly important for attracting consumers in coming years
Innovation will tend to be targeted at higher-end consumers
CATEGORY DATA
Table 240 Sales of Ready Meals by Category: Volume 2015-2020
Table 241 Sales of Ready Meals by Category: Value 2015-2020
Table 242 Sales of Ready Meals by Category: % Volume Growth 2015-2020
Table 243 Sales of Ready Meals by Category: % Value Growth 2015-2020
Table 244 NBO Company Shares of Ready Meals: % Value 2016-2020
Table 245 LBN Brand Shares of Ready Meals: % Value 2017-2020
Table 246 Distribution of Ready Meals by Format: % Value 2015-2020
Table 247 Forecast Sales of Ready Meals by Category: Volume 2020-2025
Table 248 Forecast Sales of Ready Meals by Category: Value 2020-2025
Table 249 Forecast Sales of Ready Meals by Category: % Volume Growth 2020-2025
Table 250 Forecast Sales of Ready Meals by Category: % Value Growth 2020-2025
Sauces, Dressings and Condiments in Costa Rica
KEY DATA FINDINGS
2020 IMPACT
COVID-19 lockdown measures boost demand for sauces, dressings and condiments in 2020 as consumers spend more time at home
Added-value products helping to drive sales in sauces, dressings and condiments in 2020
International giants lead in 2020, though behind these companies sauces, dressings and condiments remains fragmented
RECOVERY AND OPPORTUNITIES
Healthier products expected to be in demand into the forecast period
E-commerce expected to grow in importance into the forecast period
Both added-value and value-for-money products will be in demand over the forecast period
CATEGORY DATA
Table 251 Sales of Sauces, Dressings and Condiments by Category: Volume 2015-2020
Table 252 Sales of Sauces, Dressings and Condiments by Category: Value 2015-2020
Table 253 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2015-2020
Table 254 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2015-2020
Table 255 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2016-2020
Table 256 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2017-2020
Table 257 Distribution of Sauces, Dressings and Condiments by Format: % Value 2015-2020
Table 258 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2020-2025
Table 259 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2020-2025
Table 260 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2020-2025
Table 261 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2020-2025
Sweet Spreads in Costa Rica
KEY DATA FINDINGS
2020 IMPACT
COVID-19 lockdown restrictions boosts demand for sweet spreads in 2020
Added-value and value-for-money products help to drive sweet spreads sales in 2020
Productos Ujarrás remains the clear leader in 2020 with its affordable products and strong distribution
RECOVERY AND OPPORTUNITIES
Mass-orientated brands look to compete on low price and wide availability into forecast period
Online shopping expected to become increasingly important in coming years
Healthy products represent a good opportunity for growth in coming years
CATEGORY DATA
Table 262 Sales of Sweet Spreads by Category: Volume 2015-2020
Table 263 Sales of Sweet Spreads by Category: Value 2015-2020
Table 264 Sales of Sweet Spreads by Category: % Volume Growth 2015-2020
Table 265 Sales of Sweet Spreads by Category: % Value Growth 2015-2020
Table 266 NBO Company Shares of Sweet Spreads: % Value 2016-2020
Table 267 LBN Brand Shares of Sweet Spreads: % Value 2017-2020
Table 268 Distribution of Sweet Spreads by Format: % Value 2015-2020
Table 269 Forecast Sales of Sweet Spreads by Category: Volume 2020-2025
Table 270 Forecast Sales of Sweet Spreads by Category: Value 2020-2025
Table 271 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
Table 272 Forecast Sales of Sweet Spreads by Category: % Value Growth 2020-2025
Soup in Costa Rica
KEY DATA FINDINGS
2020 IMPACT
COVID-19 lockdown restrictions boost demand for soup in 2020, as consumers seek comfort food
Nestlé and Unilever lead in 2020 with their well-known Maggi and Knorr brands
Companies behind the leaders often concentrate on added-value products with natural ingredients
RECOVERY AND OPPORTUNITIES
Value for money and convenience are big draws for soup
Innovation likely to be in the direction of prevailing health trends
More organic and nutritional products expected to appear into forecast period
CATEGORY DATA
Table 273 Sales of Soup by Category: Volume 2015-2020
Table 274 Sales of Soup by Category: Value 2015-2020
Table 275 Sales of Soup by Category: % Volume Growth 2015-2020
Table 276 Sales of Soup by Category: % Value Growth 2015-2020
Table 277 NBO Company Shares of Soup: % Value 2016-2020
Table 278 LBN Brand Shares of Soup: % Value 2017-2020
Table 279 Distribution of Soup by Format: % Value 2015-2020
Table 280 Forecast Sales of Soup by Category: Volume 2020-2025
Table 281 Forecast Sales of Soup by Category: Value 2020-2025
Table 282 Forecast Sales of Soup by Category: % Volume Growth 2020-2025
Table 283 Forecast Sales of Soup by Category: % Value Growth 2020-2025