Packaged Food in Costa Rica

Packaged Food in Costa Rica

EXECUTIVE SUMMARY

Increasing segmentation and new value proposals during 2018

Functional ingredient updates and new value for money proposals set the pace

New added value proposals and Walmart’s Great Value range gain presence

Modern grocery retailers keep gaining ground

Convenient, affordable and healthier options growing in popularity

FOODSERVICE

Sales to Foodservice

Further consolidation based on additional economy of scale savings
New auto service model attracting consumers
Technological innovations and new distribution centres set to further consolidate foodservice sales

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources

Baby Food in Costa Rica

HEADLINES

PROSPECTS

Higher-quality formulations gain penetration, targeting millennial families

Value-for-money options maintain their rising popularity with the average consumer

Natural and locally sourced options anticipated to set the pace over the forecast period

COMPETITIVE LANDSCAPE

Nestlé maintains its competitive edge during 2018

Added-value products anticipated to keep emerging

Local participants expected to keep emerging

CATEGORY DATA

Table 19 Sales of Baby Food by Category: Volume 2013-2018
Table 20 Sales of Baby Food by Category: Value 2013-2018
Table 21 Sales of Baby Food by Category: % Volume Growth 2013-2018
Table 22 Sales of Baby Food by Category: % Value Growth 2013-2018
Table 23 NBO Company Shares of Baby Food: % Value 2014-2018
Table 24 LBN Brand Shares of Baby Food: % Value 2015-2018
Table 25 Distribution of Baby Food by Format: % Value 2013-2018
Table 26 Forecast Sales of Baby Food by Category: Volume 2018-2023
Table 27 Forecast Sales of Baby Food by Category: Value 2018-2023
Table 28 Forecast Sales of Baby Food by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Baby Food by Category: % Value Growth 2018-2023

Butter and Spreads in Costa Rica

HEADLINES

PROSPECTS

Limited innovation continues to characterise butter and spreads, but margarine sees dynamic growth in 2018

Ghee and artisanal butters attract upper-income consumers seeking healthier products

Added-value proposals anticipated to continue gaining penetration

COMPETITIVE LANDSCAPE

Cía Numar continues to lead category with focus on margarine and spreads

Cooperativa de Productos de Leche Do Pinos remains dominant in butter

Niche-orientated players and imported brands expected to continue growing

CATEGORY DATA

Table 30 Sales of Butter and Spreads by Category: Volume 2013-2018
Table 31 Sales of Butter and Spreads by Category: Value 2013-2018
Table 32 Sales of Butter and Spreads by Category: % Volume Growth 2013-2018
Table 33 Sales of Butter and Spreads by Category: % Value Growth 2013-2018
Table 34 NBO Company Shares of Butter and Spreads: % Value 2014-2018
Table 35 LBN Brand Shares of Butter and Spreads: % Value 2015-2018
Table 36 Distribution of Butter and Spreads by Format: % Value 2013-2018
Table 37 Forecast Sales of Butter and Spreads by Category: Volume 2018-2023
Table 38 Forecast Sales of Butter and Spreads by Category: Value 2018-2023
Table 39 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
Table 40 Forecast Sales of Butter and Spreads by Category: % Value Growth 2018-2023

Cheese in Costa Rica

HEADLINES

PROSPECTS

Polarisation and low innovation reflected in additional niche-orientated value proposals

Consumption inertia and taste tradition keep cheese sales growing at a stable pace

Non-dairy consumption trend expected to gain momentum

COMPETITIVE LANDSCAPE

Cooperativa de Productos de Leche Dos Pinos maintains its strong competitive edge during 2018

Sigma Alimentos maintains its strong competitive edge during 2018

Differentiated added-value proposals anticipated to gain additional penetration

CATEGORY DATA

Table 41 Sales of Cheese by Category: Volume 2013-2018
Table 42 Sales of Cheese by Category: Value 2013-2018
Table 43 Sales of Cheese by Category: % Volume Growth 2013-2018
Table 44 Sales of Cheese by Category: % Value Growth 2013-2018
Table 45 Sales of Spreadable Processed Cheese by Type: % Value 2013-2018
Table 46 NBO Company Shares of Cheese: % Value 2014-2018
Table 47 LBN Brand Shares of Cheese: % Value 2015-2018
Table 48 Distribution of Cheese by Format: % Value 2013-2018
Table 49 Forecast Sales of Cheese by Category: Volume 2018-2023
Table 50 Forecast Sales of Cheese by Category: Value 2018-2023
Table 51 Forecast Sales of Cheese by Category: % Volume Growth 2018-2023
Table 52 Forecast Sales of Cheese by Category: % Value Growth 2018-2023

Drinking Milk Products in Costa Rica

HEADLINES

PROSPECTS

Additional levels of segmentation continue to emerge across drinking milk products

Indulgence and children-orientated products continue to gain shelf presence

Other milk alternatives expected to consolidate over the forecast period

COMPETITIVE LANDSCAPE

Dos Pinos remains the dominant player

Purchase of the Gallito brand further benefits the leading player

New international players expected to increase presence

CATEGORY DATA

Table 53 Sales of Drinking Milk Products by Category: Volume 2013-2018
Table 54 Sales of Drinking Milk Products by Category: Value 2013-2018
Table 55 Sales of Drinking Milk Products by Category: % Volume Growth 2013-2018
Table 56 Sales of Drinking Milk Products by Category: % Value Growth 2013-2018
Table 57 NBO Company Shares of Drinking Milk Products: % Value 2014-2018
Table 58 LBN Brand Shares of Drinking Milk Products: % Value 2015-2018
Table 59 Distribution of Drinking Milk Products by Format: % Value 2013-2018
Table 60 Forecast Sales of Drinking Milk Products Products by Category: Volume 2018-2023
Table 61 Forecast Sales of Drinking Milk Products Products by Category: Value 2018-2023
Table 62 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2018-2023
Table 63 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2018-2023

Other Dairy in Costa Rica

HEADLINES

PROSPECTS

Brand tradition, pricing and availability set the pace

Little innovation seen in other dairy in 2017/2018

Healthier proposals and added-value options anticipated to be the focus

COMPETITIVE LANDSCAPE

International company Nestlé maintains its lead in other dairy

Local company Cooperativa de Productos de Leche Dos Pinos ranks second with strong double-digit value share

New competitors and added value will continue to emerge

CATEGORY DATA

Table 64 Sales of Other Dairy by Category: Volume 2013-2018
Table 65 Sales of Other Dairy by Category: Value 2013-2018
Table 66 Sales of Other Dairy by Category: % Volume Growth 2013-2018
Table 67 Sales of Other Dairy by Category: % Value Growth 2013-2018
Table 68 NBO Company Shares of Other Dairy: % Value 2014-2018
Table 69 LBN Brand Shares of Other Dairy: % Value 2015-2018
Table 70 Distribution of Other Dairy by Format: % Value 2013-2018
Table 71 Forecast Sales of Other Dairy by Category: Volume 2018-2023
Table 72 Forecast Sales of Other Dairy by Category: Value 2018-2023
Table 73 Forecast Sales of Other Dairy by Category: % Volume Growth 2018-2023
Table 74 Forecast Sales of Other Dairy by Category: % Value Growth 2018-2023

Yoghurt and Sour Milk Products in Costa Rica

HEADLINES

PROSPECTS

New line extensions continue to leverage on strong umbrella brands

Packaging innovations and functional ingredients claims set the pace during 2018

Added-value, functional proposals expected to continue gaining momentum

COMPETITIVE LANDSCAPE

Local dairy leader remains the main reference in yoghurt sales

Sigma Alimentos maintains strength with Yoplait

New players and added-value proposals will continue to boost yoghurt sales

CATEGORY DATA

Table 75 Sales of Yoghurt and Sour Milk Products by Category: Volume 2013-2018
Table 76 Sales of Yoghurt and Sour Milk Products by Category: Value 2013-2018
Table 77 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2013-2018
Table 78 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2013-2018
Table 79 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2014-2018
Table 80 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2015-2018
Table 81 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2013-2018
Table 82 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
Table 83 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
Table 84 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
Table 85 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023

Edible Oils in Costa Rica

HEADLINES

PROSPECTS

Additional levels of innovation reflected through healthier edible oil proposals

Price-orientated value alternatives also gain momentum among middle-income buyers

Further segmentation and niche-orientated proposals set the pace

COMPETITIVE LANDSCAPE

Cía Numar remains the major player in edible oils

Remaining shares are fragmented

Imports anticipated to continue growing

CATEGORY DATA

Table 86 Sales of Edible Oils by Category: Volume 2013-2018
Table 87 Sales of Edible Oils by Category: Value 2013-2018
Table 88 Sales of Edible Oils by Category: % Volume Growth 2013-2018
Table 89 Sales of Edible Oils by Category: % Value Growth 2013-2018
Table 90 NBO Company Shares of Edible Oils: % Value 2014-2018
Table 91 LBN Brand Shares of Edible Oils: % Value 2015-2018
Table 92 Distribution of Edible Oils by Format: % Value 2013-2018
Table 93 Forecast Sales of Edible Oils by Category: Volume 2018-2023
Table 94 Forecast Sales of Edible Oils by Category: Value 2018-2023
Table 95 Forecast Sales of Edible Oils by Category: % Volume Growth 2018-2023
Table 96 Forecast Sales of Edible Oils by Category: % Value Growth 2018-2023

Ready Meals in Costa Rica

HEADLINES

PROSPECTS

Additional segmentation continues to focus on economically-advantaged local buyers

Healthier ready meals set the pace

COMPETITIVE LANDSCAPE

Local pasta player Roma Prince remains ahead in terms of value sales

New value proposals continue to emerge

CATEGORY DATA

Table 97 Sales of Ready Meals by Category: Volume 2013-2018
Table 98 Sales of Ready Meals by Category: Value 2013-2018
Table 99 Sales of Ready Meals by Category: % Volume Growth 2013-2018
Table 100 Sales of Ready Meals by Category: % Value Growth 2013-2018
Table 101 NBO Company Shares of Ready Meals: % Value 2014-2018
Table 102 LBN Brand Shares of Ready Meals: % Value 2015-2018
Table 103 Distribution of Ready Meals by Format: % Value 2013-2018
Table 104 Forecast Sales of Ready Meals by Category: Volume 2018-2023
Table 105 Forecast Sales of Ready Meals by Category: Value 2018-2023
Table 106 Forecast Sales of Ready Meals by Category: % Volume Growth 2018-2023
Table 107 Forecast Sales of Ready Meals by Category: % Value Growth 2018-2023

Sauces, Dressings and Condiments in Costa Rica

HEADLINES

PROSPECTS

Further levels of segmentation leverage higher-end value proposals

Packaging segmentation and formulation improvements also gain momentum

Product specialisation continues to develop

COMPETITIVE LANDSCAPE

International player Unilever remains ahead in terms of value sales

Value for money proposals and added-value brands continue to emerge

CATEGORY DATA

Table 108 Sales of Sauces, Dressings and Condiments by Category: Volume 2013-2018
Table 109 Sales of Sauces, Dressings and Condiments by Category: Value 2013-2018
Table 110 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2013-2018
Table 111 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2013-2018
Table 112 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2014-2018
Table 113 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2015-2018
Table 114 Distribution of Sauces, Dressings and Condiments by Format: % Value 2013-2018
Table 115 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2018-2023
Table 116 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2018-2023
Table 117 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2018-2023
Table 118 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2018-2023

Soup in Costa Rica

HEADLINES

PROSPECTS

Brand, pricing and availability continue to boost soup sales

Niche-orientated proposals gain penetration among upper-end local buyers

Additional innovation continues to focus on “top-of-pyramid” local consumers

COMPETITIVE LANDSCAPE

Nestlé remains at the top

Smaller international and local proposals keep emerging

CATEGORY DATA

Table 119 Sales of Soup by Category: Volume 2013-2018
Table 120 Sales of Soup by Category: Value 2013-2018
Table 121 Sales of Soup by Category: % Volume Growth 2013-2018
Table 122 Sales of Soup by Category: % Value Growth 2013-2018
Table 123 NBO Company Shares of Soup: % Value 2014-2018
Table 124 LBN Brand Shares of Soup: % Value 2015-2018
Table 125 Distribution of Soup by Format: % Value 2013-2018
Table 126 Forecast Sales of Soup by Category: Volume 2018-2023
Table 127 Forecast Sales of Soup by Category: Value 2018-2023
Table 128 Forecast Sales of Soup by Category: % Volume Growth 2018-2023
Table 129 Forecast Sales of Soup by Category: % Value Growth 2018-2023

Sweet Spreads in Costa Rica

HEADLINES

PROSPECTS

New added-value alternatives gain additional sales momentum during 2018

Further levels of segmentation focus on millennial consumers

COMPETITIVE LANDSCAPE

Local players continue to dominate sweet spreads

New added-value proposals are expected to gain additional penetration

CATEGORY DATA

Table 130 Sales of Sweet Spreads by Category: Volume 2013-2018
Table 131 Sales of Sweet Spreads by Category: Value 2013-2018
Table 132 Sales of Sweet Spreads by Category: % Volume Growth 2013-2018
Table 133 Sales of Sweet Spreads by Category: % Value Growth 2013-2018
Table 134 NBO Company Shares of Sweet Spreads: % Value 2014-2018
Table 135 LBN Brand Shares of Sweet Spreads: % Value 2015-2018
Table 136 Distribution of Sweet Spreads by Format: % Value 2013-2018
Table 137 Forecast Sales of Sweet Spreads by Category: Volume 2018-2023
Table 138 Forecast Sales of Sweet Spreads by Category: Value 2018-2023
Table 139 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2018-2023
Table 140 Forecast Sales of Sweet Spreads by Category: % Value Growth 2018-2023

Baked Goods in Costa Rica

HEADLINES

PROSPECTS

Segmentation focuses on children and millennials

Added-value products and grocery retailers’ brands gain momentum

Further specialisation is anticipated by 2023

COMPETITIVE LANDSCAPE

Artisanal baked goods continue to dominate

Two ends of the spectrum

Local and international niche proposals will continue to emerge

CATEGORY DATA

Table 141 Sales of Baked Goods by Category: Volume 2013-2018
Table 142 Sales of Baked Goods by Category: Value 2013-2018
Table 143 Sales of Baked Goods by Category: % Volume Growth 2013-2018
Table 144 Sales of Baked Goods by Category: % Value Growth 2013-2018
Table 145 NBO Company Shares of Baked Goods: % Value 2014-2018
Table 146 LBN Brand Shares of Baked Goods: % Value 2015-2018
Table 147 Distribution of Baked Goods by Format: % Value 2013-2018
Table 148 Forecast Sales of Baked Goods by Category: Volume 2018-2023
Table 149 Forecast Sales of Baked Goods by Category: Value 2018-2023
Table 150 Forecast Sales of Baked Goods by Category: % Volume Growth 2018-2023
Table 151 Forecast Sales of Baked Goods by Category: % Value Growth 2018-2023

Breakfast Cereals in Costa Rica

HEADLINES

PROSPECTS

Healthier formulations and functional ingredients claims set the pace

Low prices and wide availability dictate sales in breakfast cereals

Functional/healthier proposals are set to continue gaining popularity

COMPETITIVE LANDSCAPE

International players remain ahead in value terms

More specialised options are offered

Polarisation of demand is expected to continue towards 2023

CATEGORY DATA

Table 152 Sales of Breakfast Cereals by Category: Volume 2013-2018
Table 153 Sales of Breakfast Cereals by Category: Value 2013-2018
Table 154 Sales of Breakfast Cereals by Category: % Volume Growth 2013-2018
Table 155 Sales of Breakfast Cereals by Category: % Value Growth 2013-2018
Table 156 NBO Company Shares of Breakfast Cereals: % Value 2014-2018
Table 157 LBN Brand Shares of Breakfast Cereals: % Value 2015-2018
Table 158 Distribution of Breakfast Cereals by Format: % Value 2013-2018
Table 159 Forecast Sales of Breakfast Cereals by Category: Volume 2018-2023
Table 160 Forecast Sales of Breakfast Cereals by Category: Value 2018-2023
Table 161 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
Table 162 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2018-2023

Processed Fruit and Vegetables in Costa Rica

HEADLINES

PROSPECTS

New imported proposals increase the price competition and product assortment

Healthier formulations and functional claims are set to increase in relevance

Expanding the consumer base

COMPETITIVE LANDSCAPE

Local traditional players remain ahead in value terms

Fragmented balance of share

Further polarisation should continue to ensure competition

CATEGORY DATA

Table 163 Sales of Processed Fruit and Vegetables by Category: Volume 2013-2018
Table 164 Sales of Processed Fruit and Vegetables by Category: Value 2013-2018
Table 165 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2013-2018
Table 166 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2013-2018
Table 167 NBO Company Shares of Processed Fruit and Vegetables: % Value 2014-2018
Table 168 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2015-2018
Table 169 Distribution of Processed Fruit and Vegetables by Format: % Value 2013-2018
Table 170 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023
Table 171 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2018-2023
Table 172 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023
Table 173 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023

Processed Meat and Seafood in Costa Rica

HEADLINES

PROSPECTS

Pricing, quality perceptions and healthier eating set the pace

Further segmentation and new brand extensions

Healthier/functional proposals are expected to gain momentum

COMPETITIVE LANDSCAPE

Consolidated international and regional players remain ahead

Fragmentation after the top few players

Imported value for money proposals are anticipated to gain momentum

CATEGORY DATA

Table 174 Sales of Processed Meat and Seafood by Category: Volume 2013-2018
Table 175 Sales of Processed Meat and Seafood by Category: Value 2013-2018
Table 176 Sales of Processed Meat and Seafood by Category: % Volume Growth 2013-2018
Table 177 Sales of Processed Meat and Seafood by Category: % Value Growth 2013-2018
Table 178 NBO Company Shares of Processed Meat and Seafood: % Value 2014-2018
Table 179 LBN Brand Shares of Processed Meat and Seafood: % Value 2015-2018
Table 180 Distribution of Processed Meat and Seafood by Format: % Value 2013-2018
Table 181 Forecast Sales of Processed Meat and Seafood by Category: Volume 2018-2023
Table 182 Forecast Sales of Processed Meat and Seafood by Category: Value 2018-2023
Table 183 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2018-2023
Table 184 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2018-2023

Rice, Pasta and Noodles in Costa Rica

HEADLINES

PROSPECTS

Further polarisation is seen during 2018

Healthier and functional value proposals are set to keep developing

Innovative and added-value brand extensions will develop

COMPETITIVE LANDSCAPE

Cía Arrocera Industrial remains ahead in value terms

Other notable players

Brand extensions in other channels will raise awareness

CATEGORY DATA

Table 185 Sales of Rice, Pasta and Noodles by Category: Volume 2013-2018
Table 186 Sales of Rice, Pasta and Noodles by Category: Value 2013-2018
Table 187 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2013-2018
Table 188 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2013-2018
Table 189 NBO Company Shares of Rice, Pasta and Noodles: % Value 2014-2018
Table 190 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2015-2018
Table 191 NBO Company Shares of Rice: % Value 2014-2018
Table 192 LBN Brand Shares of Rice: % Value 2015-2018
Table 193 NBO Company Shares of Pasta: % Value 2014-2018
Table 194 LBN Brand Shares of Pasta: % Value 2015-2018
Table 195 NBO Company Shares of Noodles: % Value 2014-2018
Table 196 LBN Brand Shares of Noodles: % Value 2015-2018
Table 197 Distribution of Rice, Pasta and Noodles by Format: % Value 2013-2018
Table 198 Distribution of Rice by Format: % Value 2013-2018
Table 199 Distribution of Pasta by Format: % Value 2013-2018
Table 200 Distribution of Noodles by Format: % Value 2013-2018
Table 201 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023
Table 202 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2018-2023
Table 203 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023
Table 204 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023

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