Packaged Food in Costa Rica

Packaged Food in Costa Rica

EXECUTIVE SUMMARY

Increasing segmentation and new value-added products

Functional ingredients and new value-for-money products set the pace

New added-value products and Wal-Mart’s Great Value range gain presence

Modern grocery retailers keep gaining ground

Convenient, affordable and healthier options to help drive growth

FOODSERVICE

Sales to Foodservice

Further consolidation based on additional economy-of-scale savings
Mayca expanding its new self-service model
Technological innovations and new distribution centres set to further consolidate foodservice sales

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2014-2019
Table 6 Sales of Packaged Food by Category: Value 2014-2019
Table 7 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 8 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 9 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 10 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 11 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 12 Penetration of Private Label by Category: % Value 2014-2019
Table 13 Distribution of Packaged Food by Format: % Value 2014-2019
Table 14 Distribution of Packaged Food by Format and Category: % Value 2019
Table 15 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources

Edible Oils in Costa Rica

HEADLINES

PROSPECTS

Functional oils benefit from health and wellness focus

Denomination of origin and health claims continue to boost edible oils

Added-value imports with good prospects

COMPETITIVE LANDSCAPE

Cía Numar SA, Coopeagropal RL, Inolasa and Wal-Mart account for three quarters of edible oil sales

Supermarkets’ imports help increase added-value offering in edible oils

Further development of organic and functional products expected

CATEGORY DATA

Table 19 Sales of Edible Oils by Category: Volume 2014-2019
Table 20 Sales of Edible Oils by Category: Value 2014-2019
Table 21 Sales of Edible Oils by Category: % Volume Growth 2014-2019
Table 22 Sales of Edible Oils by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Edible Oils: % Value 2015-2019
Table 24 LBN Brand Shares of Edible Oils: % Value 2016-2019
Table 25 Distribution of Edible Oils by Format: % Value 2014-2019
Table 26 Forecast Sales of Edible Oils by Category: Volume 2019-2024
Table 27 Forecast Sales of Edible Oils by Category: Value 2019-2024
Table 28 Forecast Sales of Edible Oils by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Edible Oils by Category: % Value Growth 2019-2024

Ready Meals in Costa Rica

HEADLINES

PROSPECTS

Frozen ready meal choice and distribution continue to expand

Innovation tends to be targeted at higher-end consumers

Healthy ready meal products should see rising demand over the forecast period

COMPETITIVE LANDSCAPE

Leaders Roma Prince and Centro Internacional de Inversiones dominate ready meals sales

Wal-Mart’s Great Value private label line performing well in frozen ready meals

Company activity will place a focus on developing healthier ready meals

CATEGORY DATA

Table 30 Sales of Ready Meals by Category: Volume 2014-2019
Table 31 Sales of Ready Meals by Category: Value 2014-2019
Table 32 Sales of Ready Meals by Category: % Volume Growth 2014-2019
Table 33 Sales of Ready Meals by Category: % Value Growth 2014-2019
Table 34 NBO Company Shares of Ready Meals: % Value 2015-2019
Table 35 LBN Brand Shares of Ready Meals: % Value 2016-2019
Table 36 Distribution of Ready Meals by Format: % Value 2014-2019
Table 37 Forecast Sales of Ready Meals by Category: Volume 2019-2024
Table 38 Forecast Sales of Ready Meals by Category: Value 2019-2024
Table 39 Forecast Sales of Ready Meals by Category: % Volume Growth 2019-2024
Table 40 Forecast Sales of Ready Meals by Category: % Value Growth 2019-2024

Sauces, Dressings and Condiments in Costa Rica

HEADLINES

PROSPECTS

Added-value products helping to drive sales in sauces, dressings and condiments

Modern grocery retailers pushing ethnic flavours and fusion cuisine

Healthier products expected to be in demand

COMPETITIVE LANDSCAPE

Behind the dominant leaders sauces, dressings and condiments is very fragmented

Retail chains looking to increase penetration with directly imported products

Both added-value and value-for-money products will be in demand over the forecast period

CATEGORY DATA

Table 41 Sales of Sauces, Dressings and Condiments by Category: Volume 2014-2019
Table 42 Sales of Sauces, Dressings and Condiments by Category: Value 2014-2019
Table 43 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2014-2019
Table 44 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2014-2019
Table 45 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2015-2019
Table 46 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2016-2019
Table 47 Distribution of Sauces, Dressings and Condiments by Format: % Value 2014-2019
Table 48 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2019-2024
Table 49 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2019-2024
Table 50 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2019-2024
Table 51 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2019-2024

Soup in Costa Rica

HEADLINES

PROSPECTS

Limited innovation and continued popularity of traditional flavours in soup

Value for money and convenience are big draws for soup

Innovation likely to be in the direction of prevailing health trends

COMPETITIVE LANDSCAPE

Nestlé and Unilever lead with their well-known Maggi and Knorr brands

Many in the chasing pack concentrate on added-value products with natural ingredients

More organic and nutritional products expected to appear

CATEGORY DATA

Table 52 Sales of Soup by Category: Volume 2014-2019
Table 53 Sales of Soup by Category: Value 2014-2019
Table 54 Sales of Soup by Category: % Volume Growth 2014-2019
Table 55 Sales of Soup by Category: % Value Growth 2014-2019
Table 56 NBO Company Shares of Soup: % Value 2015-2019
Table 57 LBN Brand Shares of Soup: % Value 2016-2019
Table 58 Distribution of Soup by Format: % Value 2014-2019
Table 59 Forecast Sales of Soup by Category: Volume 2019-2024
Table 60 Forecast Sales of Soup by Category: Value 2019-2024
Table 61 Forecast Sales of Soup by Category: % Volume Growth 2019-2024
Table 62 Forecast Sales of Soup by Category: % Value Growth 2019-2024

Sweet Spreads in Costa Rica

HEADLINES

PROSPECTS

Added-value and value-for-money products helping to drive sweet spreads sales

Modern grocery retailers imports help improve availability of sweet spreads

Healthy products represent a good opportunity for growth

COMPETITIVE LANDSCAPE

Productos Ujarrás remains the clear leader with its affordable products and strong distribution

Mass-orientated brands look to compete on low price and wide availability

Fruta Dulce targeting higher-end consumers with its Kaleia brand

CATEGORY DATA

Table 63 Sales of Sweet Spreads by Category: Volume 2014-2019
Table 64 Sales of Sweet Spreads by Category: Value 2014-2019
Table 65 Sales of Sweet Spreads by Category: % Volume Growth 2014-2019
Table 66 Sales of Sweet Spreads by Category: % Value Growth 2014-2019
Table 67 NBO Company Shares of Sweet Spreads: % Value 2015-2019
Table 68 LBN Brand Shares of Sweet Spreads: % Value 2016-2019
Table 69 Distribution of Sweet Spreads by Format: % Value 2014-2019
Table 70 Forecast Sales of Sweet Spreads by Category: Volume 2019-2024
Table 71 Forecast Sales of Sweet Spreads by Category: Value 2019-2024
Table 72 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2019-2024
Table 73 Forecast Sales of Sweet Spreads by Category: % Value Growth 2019-2024

Baked Goods in Costa Rica

HEADLINES

PROSPECTS

Segmentation continues to boost sales of baked goods

Smaller pack sizes for sweet products target a younger audience

Added-value and health and wellness claims to continue recording strong growth

COMPETITIVE LANDSCAPE

Artisanal products dominate, with Bimbo and Gruma the main branded players

Smaller players and private label offer attractive prices and products targeted at regional/provincial consumers

New development opportunities for added-value, healthier products

CATEGORY DATA

Table 74 Sales of Baked Goods by Category: Volume 2014-2019
Table 75 Sales of Baked Goods by Category: Value 2014-2019
Table 76 Sales of Baked Goods by Category: % Volume Growth 2014-2019
Table 77 Sales of Baked Goods by Category: % Value Growth 2014-2019
Table 78 NBO Company Shares of Baked Goods: % Value 2015-2019
Table 79 LBN Brand Shares of Baked Goods: % Value 2016-2019
Table 80 Distribution of Baked Goods by Format: % Value 2014-2019
Table 81 Forecast Sales of Baked Goods by Category: Volume 2019-2024
Table 82 Forecast Sales of Baked Goods by Category: Value 2019-2024
Table 83 Forecast Sales of Baked Goods by Category: % Volume Growth 2019-2024
Table 84 Forecast Sales of Baked Goods by Category: % Value Growth 2019-2024

Breakfast Cereals in Costa Rica

HEADLINES

PROSPECTS

Muesli and granola benefiting from an increased focus on healthier products

Availability, brand awareness and quality still important criteria in breakfast cereals

Added-value, healthier formulations offer good development opportunities

COMPETITIVE LANDSCAPE

Kellogg and Nestlé still lead, but Wal-Mart continues to gain share

Wal-Mart’s private label lines having a disruptive effect in breakfast cereal sales in modern grocery retailing

Healthier products will be to the fore in the coming years

CATEGORY DATA

Table 85 Sales of Breakfast Cereals by Category: Volume 2014-2019
Table 86 Sales of Breakfast Cereals by Category: Value 2014-2019
Table 87 Sales of Breakfast Cereals by Category: % Volume Growth 2014-2019
Table 88 Sales of Breakfast Cereals by Category: % Value Growth 2014-2019
Table 89 NBO Company Shares of Breakfast Cereals: % Value 2015-2019
Table 90 LBN Brand Shares of Breakfast Cereals: % Value 2016-2019
Table 91 Distribution of Breakfast Cereals by Format: % Value 2014-2019
Table 92 Forecast Sales of Breakfast Cereals by Category: Volume 2019-2024
Table 93 Forecast Sales of Breakfast Cereals by Category: Value 2019-2024
Table 94 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2019-2024
Table 95 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2019-2024

Processed Fruit and Vegetables in Costa Rica

HEADLINES

PROSPECTS

Segmentation, added value and value for money remain key trends in processed fruit and vegetables

Despite popularity of natural products low-income consumers will still be buying canned products

All-natural dehydrated and freeze-dried products will appeal to health-conscious consumers

COMPETITIVE LANDSCAPE

Irex de Costa Rica and Distribuidora Lucema still the clear leaders

Behind the two main players, processed fruit and vegetable sales continued to be relatively fragmented.

Players offering organic, all-natural and no-added-sugar products expected to do well

CATEGORY DATA

Table 96 Sales of Processed Fruit and Vegetables by Category: Volume 2014-2019
Table 97 Sales of Processed Fruit and Vegetables by Category: Value 2014-2019
Table 98 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2014-2019
Table 99 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2014-2019
Table 100 NBO Company Shares of Processed Fruit and Vegetables: % Value 2015-2019
Table 101 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2016-2019
Table 102 Distribution of Processed Fruit and Vegetables by Format: % Value 2014-2019
Table 103 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2019-2024
Table 104 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2019-2024
Table 105 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2019-2024
Table 106 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2019-2024

Processed Meat and Seafood in Costa Rica

HEADLINES

PROSPECTS

Segmentation and specialisation among the tools used to push sales

Some middle- and upper-end consumers are becoming more cautious in their processed meat consumption

Healthier products to continue gaining momentum over the forecast period

COMPETITIVE LANDSCAPE

Leading players Cargill, Alimentos Prosalud and Sigma Alimentos remain unchanged

Sales of Grupo Calvo and Wal-Mart continue growing

Imported products are expected to continue raising their profile

CATEGORY DATA

Table 107 Sales of Processed Meat and Seafood by Category: Volume 2014-2019
Table 108 Sales of Processed Meat and Seafood by Category: Value 2014-2019
Table 109 Sales of Processed Meat and Seafood by Category: % Volume Growth 2014-2019
Table 110 Sales of Processed Meat and Seafood by Category: % Value Growth 2014-2019
Table 111 NBO Company Shares of Processed Meat and Seafood: % Value 2015-2019
Table 112 LBN Brand Shares of Processed Meat and Seafood: % Value 2016-2019
Table 113 Distribution of Processed Meat and Seafood by Format: % Value 2014-2019
Table 114 Forecast Sales of Processed Meat and Seafood by Category: Volume 2019-2024
Table 115 Forecast Sales of Processed Meat and Seafood by Category: Value 2019-2024
Table 116 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2019-2024
Table 117 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2019-2024

Rice, Pasta and Noodles in Costa Rica

HEADLINES

PROSPECTS

Segmentation and specialisation to the fore in 2019...

...although lower-income consumers still look for value for money

Innovative and added-value brand extensions, particularly if health-based, to develop

COMPETITIVE LANDSCAPE

Local players still dominate the country’s main staple of rice

Higher-end products on the rise in rice and pasta

Brand extensions in other product areas to raise awareness

CATEGORY DATA

Table 118 Sales of Rice, Pasta and Noodles by Category: Volume 2014-2019
Table 119 Sales of Rice, Pasta and Noodles by Category: Value 2014-2019
Table 120 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2014-2019
Table 121 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2014-2019
Table 122 NBO Company Shares of Rice, Pasta and Noodles: % Value 2015-2019
Table 123 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2016-2019
Table 124 NBO Company Shares of Rice: % Value 2015-2019
Table 125 LBN Brand Shares of Rice: % Value 2016-2019
Table 126 NBO Company Shares of Pasta: % Value 2015-2019
Table 127 LBN Brand Shares of Pasta: % Value 2016-2019
Table 128 NBO Company Shares of Noodles: % Value 2015-2019
Table 129 LBN Brand Shares of Noodles: % Value 2016-2019
Table 130 Distribution of Rice, Pasta and Noodles by Format: % Value 2014-2019
Table 131 Distribution of Rice by Format: % Value 2014-2019
Table 132 Distribution of Pasta by Format: % Value 2014-2019
Table 133 Distribution of Noodles by Format: % Value 2014-2019
Table 134 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2019-2024
Table 135 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2019-2024
Table 136 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2019-2024
Table 137 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2019-2024

---