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Country Report

Packaged food in

Packaged Food in Costa Rica

182 pages, Dec 2018

US$7,150

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Executive Summary

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Increasing segmentation and new value proposals during 2018

The offer of packaged foods continues to increase in complexity, based on the growing popularity of new dietary trends (such as gluten, sugar and dairy-free diets) and the rising availability of new added-value imported brands (thanks to free trade agreements with the EU, US and other Latin-American countries). As a result, this trend is fuelling polarisation of demand across most packaged foods areas.

Functional ingredient updates and new value for money proposals set the pace

The use and promotion of functional/natural ingredient formulations throughout most packaged foods areas, along with the further development of affordable value for money proposals (particularly Walmart’s Great Value private label range), were the two major trends responsible for stable sales performance during 2017-2018. While additional levels of innovation and healthier/functional new product developments continue to gain popularity across an expanding base of economically advantaged millennial consumers, their overall value impact remained marginal due to the growing relevance of priced base competition, even among imported and higher-end niche proposals.

New added value proposals and Walmart’s Great Value range gain presence

The most significant competitive environment developments within packaged foods in Costa Rica were associated with the growing availability of added value imported proposals, as well as Walmart’s Great Value private label range, which is positioned as a higher quality and affordable proposal targeted at mid and even upper end consumers interested in additional savings. In this scenario, a broader base of mid-end consumers continued to shift towards private label offers, particularly due to the efforts of Walmart (Great Value) and PriceSmart (Member’s Selection) to offer greater value for money based on higher quality.

Modern grocery retailers keep gaining ground

As average mid and high end modern local consumers continue to look for shopping convenience, product availability and affordability, the popularity of modern grocery retailers such as Walmart, PriceSmart and Auto Mercado continues to increase strongly in Costa Rica. In this context, private label offers, as well as retailers’ direct imports, are gaining additional shelf space, benefiting from appealing prices and offering retailers the opportunity to generate additional traffic.

Convenient, affordable and healthier options growing in popularity

Affordable, convenient and healthier packaged foods with a clear focus on providing more sustainable value proposals (packaging, distribution and manufacturing) targeted at mid and higher end millennial consumers are set to continue gaining momentum in Costa Rica. Such ranges are leveraging changing consumption trends, with both domestic and imported value alternatives trying to adapt to new demand patterns, especially among younger consumers.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Packaged food industry in Costa Rica with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Packaged food industry in Costa Rica, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from the category reports in Costa Rica for free.

The Packaged food in Costa Rica market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Packaged food in Costa Rica?
What are the major brands in Costa Rica?
As economic prospects slowly improve, are consumers starting to eat out more and spending less time cooking at home?
How is private label performing in the wake of retail consolidation and the global economic hangover?
Do consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Packaged Food in Costa Rica

EXECUTIVE SUMMARY

Increasing segmentation and new value proposals during 2018

Functional ingredient updates and new value for money proposals set the pace

New added value proposals and Walmart’s Great Value range gain presence

Modern grocery retailers keep gaining ground

Convenient, affordable and healthier options growing in popularity

FOODSERVICE

Sales to Foodservice

Further consolidation based on additional economy of scale savings
New auto service model attracting consumers
Technological innovations and new distribution centres set to further consolidate foodservice sales

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources

Chocolate Confectionery in Costa Rica

HEADLINES

PROSPECTS

Polarisation in value proposals set the pace in 2018

Local and regional brands continue to leverage on higher quality proposals

Further specialisation is expected to gain additional momentum by 2023

COMPETITIVE LANDSCAPE

Local player Dos Pinos leads chocolate confectionery

International and smaller scale local players lag behind in sales

CATEGORY DATA

Table 19 Sales of Chocolate Confectionery by Category: Volume 2013-2018
Table 20 Sales of Chocolate Confectionery by Category: Value 2013-2018
Table 21 Sales of Chocolate Confectionery by Category: % Volume Growth 2013-2018
Table 22 Sales of Chocolate Confectionery by Category: % Value Growth 2013-2018
Table 23 Sales of Chocolate Tablets by Type: % Value 2013-2018
Table 24 NBO Company Shares of Chocolate Confectionery: % Value 2014-2018
Table 25 LBN Brand Shares of Chocolate Confectionery: % Value 2015-2018
Table 26 Distribution of Chocolate Confectionery by Format: % Value 2013-2018
Table 27 Forecast Sales of Chocolate Confectionery by Category: Volume 2018-2023
Table 28 Forecast Sales of Chocolate Confectionery by Category: Value 2018-2023
Table 29 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023

Gum in Costa Rica

HEADLINES

PROSPECTS

Low levels of innovation merge with new launches and packaging updates in 2018

Flavour updates and multiple functional claims continue to set the pace

Additional benefits and more exotic flavour combinations anticipated by 2023

COMPETITIVE LANDSCAPE

Mondelez maintains its dominant position in 2018

Higher-end international brands follow in value terms

CATEGORY DATA

Table 31 Sales of Gum by Category: Volume 2013-2018
Table 32 Sales of Gum by Category: Value 2013-2018
Table 33 Sales of Gum by Category: % Volume Growth 2013-2018
Table 34 Sales of Gum by Category: % Value Growth 2013-2018
Table 35 NBO Company Shares of Gum: % Value 2014-2018
Table 36 LBN Brand Shares of Gum: % Value 2015-2018
Table 37 Distribution of Gum by Format: % Value 2013-2018
Table 38 Forecast Sales of Gum by Category: Volume 2018-2023
Table 39 Forecast Sales of Gum by Category: Value 2018-2023
Table 40 Forecast Sales of Gum by Category: % Volume Growth 2018-2023
Table 41 Forecast Sales of Gum by Category: % Value Growth 2018-2023

Ice Cream and Frozen Desserts in Costa Rica

HEADLINES

PROSPECTS

Customer experience at point of sale sets the pace during 2018

Additional consumption occasions leverage on rising snacking popularity

Healthier/natural proposals are anticipated to continue moving forward by 2023

COMPETITIVE LANDSCAPE

Local player Dos Pinos continues to dominate ice cream in 2018

Grupo Nutresa follows in distant second

Regional and smaller scale local players continue to divide remaining share base

CATEGORY DATA

Table 42 Sales of Ice Cream and Frozen Desserts by Category: Volume 2013-2018
Table 43 Sales of Ice Cream and Frozen Desserts by Category: Value 2013-2018
Table 44 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2013-2018
Table 45 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2013-2018
Table 46 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2014-2018
Table 47 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2015-2018
Table 48 NBO Company Shares of Ice Cream: % Value 2014-2018
Table 49 LBN Brand Shares of Ice Cream: % Value 2015-2018
Table 50 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2013-2018
Table 51 Distribution of Ice Cream by Format: % Value 2013-2018
Table 52 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2018-2023
Table 53 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2018-2023
Table 54 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2018-2023
Table 55 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2018-2023

Savoury Snacks in Costa Rica

HEADLINES

PROSPECTS

Healthier savoury snacks set the pace during 2018

Value-for-money alternatives with specific features also gain momentum

Affordable healthier proposals are set to gain momentum by 2023

COMPETITIVE LANDSCAPE

International players remain ahead in sales

Specific value options continue to increase in relevance, setting the path for 2023

CATEGORY DATA

Table 56 Sales of Savoury Snacks by Category: Volume 2013-2018
Table 57 Sales of Savoury Snacks by Category: Value 2013-2018
Table 58 Sales of Savoury Snacks by Category: % Volume Growth 2013-2018
Table 59 Sales of Savoury Snacks by Category: % Value Growth 2013-2018
Table 60 NBO Company Shares of Savoury Snacks: % Value 2014-2018
Table 61 LBN Brand Shares of Savoury Snacks: % Value 2015-2018
Table 62 Distribution of Savoury Snacks by Format: % Value 2013-2018
Table 63 Forecast Sales of Savoury Snacks by Category: Volume 2018-2023
Table 64 Forecast Sales of Savoury Snacks by Category: Value 2018-2023
Table 65 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2018-2023
Table 66 Forecast Sales of Savoury Snacks by Category: % Value Growth 2018-2023

Sugar Confectionery in Costa Rica

HEADLINES

PROSPECTS

Gallito relaunch continues to set the pace during 2018

Imported specific products continue gaining share of mid-income consumers

Natural developments and reduced alternatives expected to gain momentum

COMPETITIVE LANDSCAPE

Mondelez retains leadership in 2018

Dos Pinos ranks second

Regional and international proposals remain fragmented

CATEGORY DATA

Table 67 Sales of Sugar Confectionery by Category: Volume 2013-2018
Table 68 Sales of Sugar Confectionery by Category: Value 2013-2018
Table 69 Sales of Sugar Confectionery by Category: % Volume Growth 2013-2018
Table 70 Sales of Sugar Confectionery by Category: % Value Growth 2013-2018
Table 71 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2013-2018
Table 72 NBO Company Shares of Sugar Confectionery: % Value 2014-2018
Table 73 LBN Brand Shares of Sugar Confectionery: % Value 2015-2018
Table 74 Distribution of Sugar Confectionery by Format: % Value 2013-2018
Table 75 Forecast Sales of Sugar Confectionery by Category: Volume 2018-2023
Table 76 Forecast Sales of Sugar Confectionery by Category: Value 2018-2023
Table 77 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023
Table 78 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2018-2023

Sweet Biscuits, Snack Bars and Fruit Snacks in Costa Rica

HEADLINES

PROSPECTS

Functional and healthier snacking proposals strengthen relevance during 2018

Innovation concentrates on natural and functional ingredients claims

Health and wellness-orientated developments expected to continue moving forward

COMPETITIVE LANDSCAPE

International player Pozuelo maintains dominant position in 2018

Imported options gain additional penetration, increasing price-based competition

Local players align with healthier proposals, anticipating the forecast period

CATEGORY DATA

Table 79 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2013-2018
Table 80 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2013-2018
Table 81 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2013-2018
Table 82 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2013-2018
Table 83 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2014-2018
Table 84 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2015-2018
Table 85 NBO Company Shares of Sweet Biscuits: % Value 2014-2018
Table 86 LBN Brand Shares of Sweet Biscuits: % Value 2015-2018
Table 87 NBO Company Shares of Snack Bars: % Value 2014-2018
Table 88 LBN Brand Shares of Snack Bars: % Value 2015-2018
Table 89 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2013-2018
Table 90 Distribution of Sweet Biscuits by Format: % Value 2013-2018
Table 91 Distribution of Snack Bars by Format: % Value 2013-2018
Table 92 Distribution of Fruit Snacks by Format: % Value 2013-2018
Table 93 Forecast Sales of Biscuits and Snack Bars by Category: Volume 2018-2023
Table 94 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023
Table 95 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023
Table 96 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023

Baby Food in Costa Rica

HEADLINES

PROSPECTS

Higher-quality formulations gain penetration, targeting millennial families

Value-for-money options maintain their rising popularity with the average consumer

Natural and locally sourced options anticipated to set the pace over the forecast period

COMPETITIVE LANDSCAPE

Nestlé maintains its competitive edge during 2018

Added-value products anticipated to keep emerging

Local participants expected to keep emerging

CATEGORY DATA

Table 97 Sales of Baby Food by Category: Volume 2013-2018
Table 98 Sales of Baby Food by Category: Value 2013-2018
Table 99 Sales of Baby Food by Category: % Volume Growth 2013-2018
Table 100 Sales of Baby Food by Category: % Value Growth 2013-2018
Table 101 NBO Company Shares of Baby Food: % Value 2014-2018
Table 102 LBN Brand Shares of Baby Food: % Value 2015-2018
Table 103 Distribution of Baby Food by Format: % Value 2013-2018
Table 104 Forecast Sales of Baby Food by Category: Volume 2018-2023
Table 105 Forecast Sales of Baby Food by Category: Value 2018-2023
Table 106 Forecast Sales of Baby Food by Category: % Volume Growth 2018-2023
Table 107 Forecast Sales of Baby Food by Category: % Value Growth 2018-2023

Butter and Spreads in Costa Rica

HEADLINES

PROSPECTS

Limited innovation continues to characterise butter and spreads, but margarine sees dynamic growth in 2018

Ghee and artisanal butters attract upper-income consumers seeking healthier products

Added-value proposals anticipated to continue gaining penetration

COMPETITIVE LANDSCAPE

Cía Numar continues to lead category with focus on margarine and spreads

Cooperativa de Productos de Leche Do Pinos remains dominant in butter

Niche-orientated players and imported brands expected to continue growing

CATEGORY DATA

Table 108 Sales of Butter and Spreads by Category: Volume 2013-2018
Table 109 Sales of Butter and Spreads by Category: Value 2013-2018
Table 110 Sales of Butter and Spreads by Category: % Volume Growth 2013-2018
Table 111 Sales of Butter and Spreads by Category: % Value Growth 2013-2018
Table 112 NBO Company Shares of Butter and Spreads: % Value 2014-2018
Table 113 LBN Brand Shares of Butter and Spreads: % Value 2015-2018
Table 114 Distribution of Butter and Spreads by Format: % Value 2013-2018
Table 115 Forecast Sales of Butter and Spreads by Category: Volume 2018-2023
Table 116 Forecast Sales of Butter and Spreads by Category: Value 2018-2023
Table 117 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
Table 118 Forecast Sales of Butter and Spreads by Category: % Value Growth 2018-2023

Cheese in Costa Rica

HEADLINES

PROSPECTS

Polarisation and low innovation reflected in additional niche-orientated value proposals

Consumption inertia and taste tradition keep cheese sales growing at a stable pace

Non-dairy consumption trend expected to gain momentum

COMPETITIVE LANDSCAPE

Cooperativa de Productos de Leche Dos Pinos maintains its strong competitive edge during 2018

Sigma Alimentos maintains its strong competitive edge during 2018

Differentiated added-value proposals anticipated to gain additional penetration

CATEGORY DATA

Table 119 Sales of Cheese by Category: Volume 2013-2018
Table 120 Sales of Cheese by Category: Value 2013-2018
Table 121 Sales of Cheese by Category: % Volume Growth 2013-2018
Table 122 Sales of Cheese by Category: % Value Growth 2013-2018
Table 123 Sales of Spreadable Processed Cheese by Type: % Value 2013-2018
Table 124 NBO Company Shares of Cheese: % Value 2014-2018
Table 125 LBN Brand Shares of Cheese: % Value 2015-2018
Table 126 Distribution of Cheese by Format: % Value 2013-2018
Table 127 Forecast Sales of Cheese by Category: Volume 2018-2023
Table 128 Forecast Sales of Cheese by Category: Value 2018-2023
Table 129 Forecast Sales of Cheese by Category: % Volume Growth 2018-2023
Table 130 Forecast Sales of Cheese by Category: % Value Growth 2018-2023

Drinking Milk Products in Costa Rica

HEADLINES

PROSPECTS

Additional levels of segmentation continue to emerge across drinking milk products

Indulgence and children-orientated products continue to gain shelf presence

Other milk alternatives expected to consolidate over the forecast period

COMPETITIVE LANDSCAPE

Dos Pinos remains the dominant player

Purchase of the Gallito brand further benefits the leading player

New international players expected to increase presence

CATEGORY DATA

Table 131 Sales of Drinking Milk Products by Category: Volume 2013-2018
Table 132 Sales of Drinking Milk Products by Category: Value 2013-2018
Table 133 Sales of Drinking Milk Products by Category: % Volume Growth 2013-2018
Table 134 Sales of Drinking Milk Products by Category: % Value Growth 2013-2018
Table 135 NBO Company Shares of Drinking Milk Products: % Value 2014-2018
Table 136 LBN Brand Shares of Drinking Milk Products: % Value 2015-2018
Table 137 Distribution of Drinking Milk Products by Format: % Value 2013-2018
Table 138 Forecast Sales of Drinking Milk Products Products by Category: Volume 2018-2023
Table 139 Forecast Sales of Drinking Milk Products Products by Category: Value 2018-2023
Table 140 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2018-2023
Table 141 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2018-2023

Other Dairy in Costa Rica

HEADLINES

PROSPECTS

Brand tradition, pricing and availability set the pace

Little innovation seen in other dairy in 2017/2018

Healthier proposals and added-value options anticipated to be the focus

COMPETITIVE LANDSCAPE

International company Nestlé maintains its lead in other dairy

Local company Cooperativa de Productos de Leche Dos Pinos ranks second with strong double-digit value share

New competitors and added value will continue to emerge

CATEGORY DATA

Table 142 Sales of Other Dairy by Category: Volume 2013-2018
Table 143 Sales of Other Dairy by Category: Value 2013-2018
Table 144 Sales of Other Dairy by Category: % Volume Growth 2013-2018
Table 145 Sales of Other Dairy by Category: % Value Growth 2013-2018
Table 146 NBO Company Shares of Other Dairy: % Value 2014-2018
Table 147 LBN Brand Shares of Other Dairy: % Value 2015-2018
Table 148 Distribution of Other Dairy by Format: % Value 2013-2018
Table 149 Forecast Sales of Other Dairy by Category: Volume 2018-2023
Table 150 Forecast Sales of Other Dairy by Category: Value 2018-2023
Table 151 Forecast Sales of Other Dairy by Category: % Volume Growth 2018-2023
Table 152 Forecast Sales of Other Dairy by Category: % Value Growth 2018-2023

Yoghurt and Sour Milk Products in Costa Rica

HEADLINES

PROSPECTS

New line extensions continue to leverage on strong umbrella brands

Packaging innovations and functional ingredients claims set the pace during 2018

Added-value, functional proposals expected to continue gaining momentum

COMPETITIVE LANDSCAPE

Local dairy leader remains the main reference in yoghurt sales

Sigma Alimentos maintains strength with Yoplait

New players and added-value proposals will continue to boost yoghurt sales

CATEGORY DATA

Table 153 Sales of Yoghurt and Sour Milk Products by Category: Volume 2013-2018
Table 154 Sales of Yoghurt and Sour Milk Products by Category: Value 2013-2018
Table 155 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2013-2018
Table 156 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2013-2018
Table 157 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2014-2018
Table 158 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2015-2018
Table 159 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2013-2018
Table 160 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
Table 161 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
Table 162 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
Table 163 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023

Edible Oils in Costa Rica

HEADLINES

PROSPECTS

Additional levels of innovation reflected through healthier edible oil proposals

Price-orientated value alternatives also gain momentum among middle-income buyers

Further segmentation and niche-orientated proposals set the pace

COMPETITIVE LANDSCAPE

Cía Numar remains the major player in edible oils

Remaining shares are fragmented

Imports anticipated to continue growing

CATEGORY DATA

Table 164 Sales of Edible Oils by Category: Volume 2013-2018
Table 165 Sales of Edible Oils by Category: Value 2013-2018
Table 166 Sales of Edible Oils by Category: % Volume Growth 2013-2018
Table 167 Sales of Edible Oils by Category: % Value Growth 2013-2018
Table 168 NBO Company Shares of Edible Oils: % Value 2014-2018
Table 169 LBN Brand Shares of Edible Oils: % Value 2015-2018
Table 170 Distribution of Edible Oils by Format: % Value 2013-2018
Table 171 Forecast Sales of Edible Oils by Category: Volume 2018-2023
Table 172 Forecast Sales of Edible Oils by Category: Value 2018-2023
Table 173 Forecast Sales of Edible Oils by Category: % Volume Growth 2018-2023
Table 174 Forecast Sales of Edible Oils by Category: % Value Growth 2018-2023

Ready Meals in Costa Rica

HEADLINES

PROSPECTS

Additional segmentation continues to focus on economically-advantaged local buyers

Healthier ready meals set the pace

COMPETITIVE LANDSCAPE

Local pasta player Roma Prince remains ahead in terms of value sales

New value proposals continue to emerge

CATEGORY DATA

Table 175 Sales of Ready Meals by Category: Volume 2013-2018
Table 176 Sales of Ready Meals by Category: Value 2013-2018
Table 177 Sales of Ready Meals by Category: % Volume Growth 2013-2018
Table 178 Sales of Ready Meals by Category: % Value Growth 2013-2018
Table 179 NBO Company Shares of Ready Meals: % Value 2014-2018
Table 180 LBN Brand Shares of Ready Meals: % Value 2015-2018
Table 181 Distribution of Ready Meals by Format: % Value 2013-2018
Table 182 Forecast Sales of Ready Meals by Category: Volume 2018-2023
Table 183 Forecast Sales of Ready Meals by Category: Value 2018-2023
Table 184 Forecast Sales of Ready Meals by Category: % Volume Growth 2018-2023
Table 185 Forecast Sales of Ready Meals by Category: % Value Growth 2018-2023

Sauces, Dressings and Condiments in Costa Rica

HEADLINES

PROSPECTS

Further levels of segmentation leverage higher-end value proposals

Packaging segmentation and formulation improvements also gain momentum

Product specialisation continues to develop

COMPETITIVE LANDSCAPE

International player Unilever remains ahead in terms of value sales

Value for money proposals and added-value brands continue to emerge

CATEGORY DATA

Table 186 Sales of Sauces, Dressings and Condiments by Category: Volume 2013-2018
Table 187 Sales of Sauces, Dressings and Condiments by Category: Value 2013-2018
Table 188 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2013-2018
Table 189 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2013-2018
Table 190 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2014-2018
Table 191 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2015-2018
Table 192 Distribution of Sauces, Dressings and Condiments by Format: % Value 2013-2018
Table 193 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2018-2023
Table 194 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2018-2023
Table 195 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2018-2023
Table 196 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2018-2023

Soup in Costa Rica

HEADLINES

PROSPECTS

Brand, pricing and availability continue to boost soup sales

Niche-orientated proposals gain penetration among upper-end local buyers

Additional innovation continues to focus on “top-of-pyramid” local consumers

COMPETITIVE LANDSCAPE

Nestlé remains at the top

Smaller international and local proposals keep emerging

CATEGORY DATA

Table 197 Sales of Soup by Category: Volume 2013-2018
Table 198 Sales of Soup by Category: Value 2013-2018
Table 199 Sales of Soup by Category: % Volume Growth 2013-2018
Table 200 Sales of Soup by Category: % Value Growth 2013-2018
Table 201 NBO Company Shares of Soup: % Value 2014-2018
Table 202 LBN Brand Shares of Soup: % Value 2015-2018
Table 203 Distribution of Soup by Format: % Value 2013-2018
Table 204 Forecast Sales of Soup by Category: Volume 2018-2023
Table 205 Forecast Sales of Soup by Category: Value 2018-2023
Table 206 Forecast Sales of Soup by Category: % Volume Growth 2018-2023
Table 207 Forecast Sales of Soup by Category: % Value Growth 2018-2023

Sweet Spreads in Costa Rica

HEADLINES

PROSPECTS

New added-value alternatives gain additional sales momentum during 2018

Further levels of segmentation focus on millennial consumers

COMPETITIVE LANDSCAPE

Local players continue to dominate sweet spreads

New added-value proposals are expected to gain additional penetration

CATEGORY DATA

Table 208 Sales of Sweet Spreads by Category: Volume 2013-2018
Table 209 Sales of Sweet Spreads by Category: Value 2013-2018
Table 210 Sales of Sweet Spreads by Category: % Volume Growth 2013-2018
Table 211 Sales of Sweet Spreads by Category: % Value Growth 2013-2018
Table 212 NBO Company Shares of Sweet Spreads: % Value 2014-2018
Table 213 LBN Brand Shares of Sweet Spreads: % Value 2015-2018
Table 214 Distribution of Sweet Spreads by Format: % Value 2013-2018
Table 215 Forecast Sales of Sweet Spreads by Category: Volume 2018-2023
Table 216 Forecast Sales of Sweet Spreads by Category: Value 2018-2023
Table 217 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2018-2023
Table 218 Forecast Sales of Sweet Spreads by Category: % Value Growth 2018-2023

Baked Goods in Costa Rica

HEADLINES

PROSPECTS

Segmentation focuses on children and millennials

Added-value products and grocery retailers’ brands gain momentum

Further specialisation is anticipated by 2023

COMPETITIVE LANDSCAPE

Artisanal baked goods continue to dominate

Two ends of the spectrum

Local and international niche proposals will continue to emerge

CATEGORY DATA

Table 219 Sales of Baked Goods by Category: Volume 2013-2018
Table 220 Sales of Baked Goods by Category: Value 2013-2018
Table 221 Sales of Baked Goods by Category: % Volume Growth 2013-2018
Table 222 Sales of Baked Goods by Category: % Value Growth 2013-2018
Table 223 NBO Company Shares of Baked Goods: % Value 2014-2018
Table 224 LBN Brand Shares of Baked Goods: % Value 2015-2018
Table 225 Distribution of Baked Goods by Format: % Value 2013-2018
Table 226 Forecast Sales of Baked Goods by Category: Volume 2018-2023
Table 227 Forecast Sales of Baked Goods by Category: Value 2018-2023
Table 228 Forecast Sales of Baked Goods by Category: % Volume Growth 2018-2023
Table 229 Forecast Sales of Baked Goods by Category: % Value Growth 2018-2023

Breakfast Cereals in Costa Rica

HEADLINES

PROSPECTS

Healthier formulations and functional ingredients claims set the pace

Low prices and wide availability dictate sales in breakfast cereals

Functional/healthier proposals are set to continue gaining popularity

COMPETITIVE LANDSCAPE

International players remain ahead in value terms

More specialised options are offered

Polarisation of demand is expected to continue towards 2023

CATEGORY DATA

Table 230 Sales of Breakfast Cereals by Category: Volume 2013-2018
Table 231 Sales of Breakfast Cereals by Category: Value 2013-2018
Table 232 Sales of Breakfast Cereals by Category: % Volume Growth 2013-2018
Table 233 Sales of Breakfast Cereals by Category: % Value Growth 2013-2018
Table 234 NBO Company Shares of Breakfast Cereals: % Value 2014-2018
Table 235 LBN Brand Shares of Breakfast Cereals: % Value 2015-2018
Table 236 Distribution of Breakfast Cereals by Format: % Value 2013-2018
Table 237 Forecast Sales of Breakfast Cereals by Category: Volume 2018-2023
Table 238 Forecast Sales of Breakfast Cereals by Category: Value 2018-2023
Table 239 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
Table 240 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2018-2023

Processed Fruit and Vegetables in Costa Rica

HEADLINES

PROSPECTS

New imported proposals increase the price competition and product assortment

Healthier formulations and functional claims are set to increase in relevance

Expanding the consumer base

COMPETITIVE LANDSCAPE

Local traditional players remain ahead in value terms

Fragmented balance of share

Further polarisation should continue to ensure competition

CATEGORY DATA

Table 241 Sales of Processed Fruit and Vegetables by Category: Volume 2013-2018
Table 242 Sales of Processed Fruit and Vegetables by Category: Value 2013-2018
Table 243 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2013-2018
Table 244 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2013-2018
Table 245 NBO Company Shares of Processed Fruit and Vegetables: % Value 2014-2018
Table 246 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2015-2018
Table 247 Distribution of Processed Fruit and Vegetables by Format: % Value 2013-2018
Table 248 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023
Table 249 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2018-2023
Table 250 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023
Table 251 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023

Processed Meat and Seafood in Costa Rica

HEADLINES

PROSPECTS

Pricing, quality perceptions and healthier eating set the pace

Further segmentation and new brand extensions

Healthier/functional proposals are expected to gain momentum

COMPETITIVE LANDSCAPE

Consolidated international and regional players remain ahead

Fragmentation after the top few players

Imported value for money proposals are anticipated to gain momentum

CATEGORY DATA

Table 252 Sales of Processed Meat and Seafood by Category: Volume 2013-2018
Table 253 Sales of Processed Meat and Seafood by Category: Value 2013-2018
Table 254 Sales of Processed Meat and Seafood by Category: % Volume Growth 2013-2018
Table 255 Sales of Processed Meat and Seafood by Category: % Value Growth 2013-2018
Table 256 NBO Company Shares of Processed Meat and Seafood: % Value 2014-2018
Table 257 LBN Brand Shares of Processed Meat and Seafood: % Value 2015-2018
Table 258 Distribution of Processed Meat and Seafood by Format: % Value 2013-2018
Table 259 Forecast Sales of Processed Meat and Seafood by Category: Volume 2018-2023
Table 260 Forecast Sales of Processed Meat and Seafood by Category: Value 2018-2023
Table 261 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2018-2023
Table 262 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2018-2023

Rice, Pasta and Noodles in Costa Rica

HEADLINES

PROSPECTS

Further polarisation is seen during 2018

Healthier and functional value proposals are set to keep developing

Innovative and added-value brand extensions will develop

COMPETITIVE LANDSCAPE

Cía Arrocera Industrial remains ahead in value terms

Other notable players

Brand extensions in other channels will raise awareness

CATEGORY DATA

Table 263 Sales of Rice, Pasta and Noodles by Category: Volume 2013-2018
Table 264 Sales of Rice, Pasta and Noodles by Category: Value 2013-2018
Table 265 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2013-2018
Table 266 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2013-2018
Table 267 NBO Company Shares of Rice, Pasta and Noodles: % Value 2014-2018
Table 268 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2015-2018
Table 269 NBO Company Shares of Rice: % Value 2014-2018
Table 270 LBN Brand Shares of Rice: % Value 2015-2018
Table 271 NBO Company Shares of Pasta: % Value 2014-2018
Table 272 LBN Brand Shares of Pasta: % Value 2015-2018
Table 273 NBO Company Shares of Noodles: % Value 2014-2018
Table 274 LBN Brand Shares of Noodles: % Value 2015-2018
Table 275 Distribution of Rice, Pasta and Noodles by Format: % Value 2013-2018
Table 276 Distribution of Rice by Format: % Value 2013-2018
Table 277 Distribution of Pasta by Format: % Value 2013-2018
Table 278 Distribution of Noodles by Format: % Value 2013-2018
Table 279 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023
Table 280 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2018-2023
Table 281 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023
Table 282 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Packaged Food in Costa Rica

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Executive Summary

New Report Guarantee

Increasing segmentation and new value proposals during 2018

Functional ingredient updates and new value for money proposals set the pace

New added value proposals and Walmart’s Great Value range gain presence

Modern grocery retailers keep gaining ground

Convenient, affordable and healthier options growing in popularity

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Table of Contents

Packaged Food in Costa Rica

EXECUTIVE SUMMARY

Increasing segmentation and new value proposals during 2018

Functional ingredient updates and new value for money proposals set the pace

New added value proposals and Walmart’s Great Value range gain presence

Modern grocery retailers keep gaining ground

Convenient, affordable and healthier options growing in popularity

FOODSERVICE

Sales to Foodservice

Category Data

MARKET DATA

DEFINITIONS

SOURCES

Chocolate Confectionery in Costa Rica

HEADLINES

PROSPECTS

Polarisation in value proposals set the pace in 2018

Local and regional brands continue to leverage on higher quality proposals

Further specialisation is expected to gain additional momentum by 2023

COMPETITIVE LANDSCAPE

Local player Dos Pinos leads chocolate confectionery

International and smaller scale local players lag behind in sales

CATEGORY DATA

Gum in Costa Rica

HEADLINES

PROSPECTS

Low levels of innovation merge with new launches and packaging updates in 2018

Flavour updates and multiple functional claims continue to set the pace

Additional benefits and more exotic flavour combinations anticipated by 2023

COMPETITIVE LANDSCAPE

Mondelez maintains its dominant position in 2018

Higher-end international brands follow in value terms

CATEGORY DATA

Ice Cream and Frozen Desserts in Costa Rica

HEADLINES

PROSPECTS

Customer experience at point of sale sets the pace during 2018

Additional consumption occasions leverage on rising snacking popularity

Healthier/natural proposals are anticipated to continue moving forward by 2023

COMPETITIVE LANDSCAPE

Local player Dos Pinos continues to dominate ice cream in 2018

Grupo Nutresa follows in distant second

Regional and smaller scale local players continue to divide remaining share base

CATEGORY DATA

Savoury Snacks in Costa Rica

HEADLINES

PROSPECTS

Healthier savoury snacks set the pace during 2018

Value-for-money alternatives with specific features also gain momentum

Affordable healthier proposals are set to gain momentum by 2023

COMPETITIVE LANDSCAPE

International players remain ahead in sales

Specific value options continue to increase in relevance, setting the path for 2023

CATEGORY DATA

Sugar Confectionery in Costa Rica

HEADLINES

PROSPECTS

Gallito relaunch continues to set the pace during 2018

Imported specific products continue gaining share of mid-income consumers

Natural developments and reduced alternatives expected to gain momentum

COMPETITIVE LANDSCAPE

Mondelez retains leadership in 2018

Dos Pinos ranks second