Packaged Food in Croatia

December 2020
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Overview:

Understand the latest market trends and future growth opportunities for the Packaged Food industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Packaged Food industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Packaged Food in Croatia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Packaged Food in Croatia?
  • Which are the leading brands in Packaged Food in Croatia?
  • How are products distributed in Packaged Food in Croatia?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Packaged Food?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Croatia?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Packaged Food in Croatia

EXECUTIVE SUMMARY

COVID-19 impact on packaged food
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for packaged food?

FOODSERVICE

Sales to Foodservice
The dependence of foodservice on tourism makes it particularly vulnerable to COVID-19 Home deliveries prove to be a life saver for foodservice demand Local foodservice industry is nothing if not resilient
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2015-2020 Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025 Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2015-2020 Table 6 Sales of Packaged Food by Category: Value 2015-2020 Table 7 Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 8 Sales of Packaged Food by Category: % Value Growth 2015-2020 Table 9 GBO Company Shares of Packaged Food: % Value 2016-2020 Table 10 NBO Company Shares of Packaged Food: % Value 2016-2020 Table 11 LBN Brand Shares of Packaged Food: % Value 2017-2020 Table 12 Penetration of Private Label by Category: % Value 2015-2020 Table 13 Distribution of Packaged Food by Format: % Value 2015-2020 Table 14 Distribution of Packaged Food by Format and Category: % Value 2020 Table 15 Forecast Sales of Packaged Food by Category: Volume 2020-2025 Table 16 Forecast Sales of Packaged Food by Category: Value 2020-2025 Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025 Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Chocolate Confectionery in Croatia

KEY DATA FINDINGS

2020 IMPACT

Croatians prioritise affordable chocolate confectionery in 2020, as economy falters
Kraš dd fends off strengthening international competitors thanks to strong consumer loyalty and a well-established portfolio
Innovation and co-branding is increasingly central as companies look to prevent decline

RECOVERY AND OPPORTUNITIES

Sustainability concerns unlikely to impact consumer choices in Croatia for the foreseeable future
Companies will increase variety and offer combination products to attract consumers to chocolate confectionery
Despite chocolate confectionery’s popularity, added value and price promotions will be needed to boost future sales

CATEGORY DATA

Table 19 Sales of Chocolate Confectionery by Category: Volume 2015-2020 Table 20 Sales of Chocolate Confectionery by Category: Value 2015-2020 Table 21 Sales of Chocolate Confectionery by Category: % Volume Growth 2015-2020 Table 22 Sales of Chocolate Confectionery by Category: % Value Growth 2015-2020 Table 23 Sales of Chocolate Tablets by Type: % Value 2015-2020 Table 24 NBO Company Shares of Chocolate Confectionery: % Value 2016-2020 Table 25 LBN Brand Shares of Chocolate Confectionery: % Value 2017-2020 Table 26 Distribution of Chocolate Confectionery by Format: % Value 2015-2020 Table 27 Forecast Sales of Chocolate Confectionery by Category: Volume 2020-2025 Table 28 Forecast Sales of Chocolate Confectionery by Category: Value 2020-2025 Table 29 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2020-2025 Table 30 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2020-2025

Gum in Croatia

KEY DATA FINDINGS

2020 IMPACT

Social restrictions impact foodservice and retail volume growth, but unit prices deliver slight increase in retail sales
Wrigley still dominates in Croatia, supported by strong marketing and advertising campaigns
Price is not everything for brand-loyal gum customers, despite current economic constraints

RECOVERY AND OPPORTUNITIES

Larger packaging trends to continue, as companies respond to consumer demand for convenient bulk-buy gum
Bubble gum will retain its impulse appeal among a resilient consumer base
Consumer interest in gum set to decline over the forecast period as product innovation dwindles

CATEGORY DATA

Table 31 Sales of Gum by Category: Volume 2015-2020 Table 32 Sales of Gum by Category: Value 2015-2020 Table 33 Sales of Gum by Category: % Volume Growth 2015-2020 Table 34 Sales of Gum by Category: % Value Growth 2015-2020 Table 35 NBO Company Shares of Gum: % Value 2016-2020 Table 36 LBN Brand Shares of Gum: % Value 2017-2020 Table 37 Distribution of Gum by Format: % Value 2015-2020 Table 38 Forecast Sales of Gum by Category: Volume 2020-2025 Table 39 Forecast Sales of Gum by Category: Value 2020-2025 Table 40 Forecast Sales of Gum by Category: % Volume Growth 2020-2025 Table 41 Forecast Sales of Gum by Category: % Value Growth 2020-2025

Sugar Confectionery in Croatia

KEY DATA FINDINGS

2020 IMPACT

Consumer awareness of dangers of excessive sugar consumption likely to hamper sales of sugar confectionery in 2020
There is some demand for economy sugar confectionery among a base of price-conscious Croatians
Haribo and other international players use strong marketing to seek out niche growth in sugar confectionery in Croatia

RECOVERY AND OPPORTUNITIES

Sugar confectionery unlikely to see significant change over the forecast period
Local players can rely on a strong consumer preference for domestic sugar confectionery products, but should be wary of complacency
Medicated confectionery could capitalise on greater focus on health and wellness over the forecast period

CATEGORY DATA

Table 42 Sales of Sugar Confectionery by Category: Volume 2015-2020 Table 43 Sales of Sugar Confectionery by Category: Value 2015-2020 Table 44 Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020 Table 45 Sales of Sugar Confectionery by Category: % Value Growth 2015-2020 Table 46 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2015-2020 Table 47 NBO Company Shares of Sugar Confectionery: % Value 2016-2020 Table 48 LBN Brand Shares of Sugar Confectionery: % Value 2017-2020 Table 49 Distribution of Sugar Confectionery by Format: % Value 2015-2020 Table 50 Forecast Sales of Sugar Confectionery by Category: Volume 2020-2025 Table 51 Forecast Sales of Sugar Confectionery by Category: Value 2020-2025 Table 52 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025 Table 53 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2020-2025

Sweet Biscuits, Snack Bars and Fruit Snacks in Croatia

KEY DATA FINDINGS

2020 IMPACT

Consumers turn towards economy and private label sweet biscuits, snack bars and fruit snacks in 2020, as budgets tighten
Kraš dd leads sales thanks to its long history and superior quality sweet biscuits
Products with a more wholesome image become more visible in retail outlets in 2020

RECOVERY AND OPPORTUNITIES

Local companies cannot be complacent as long-term stability is not guaranteed
Opportunities for growth within fruit snacks and snack bars, but consumers will remain concerned about high pricing
Modern grocery retailers to increase dominance as sales distributors, as consumers’ enthusiasm for impulse buying dwindles

CATEGORY DATA

Table 54 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2015-2020 Table 55 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2015-2020 Table 56 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2015-2020 Table 57 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2015-2020 Table 58 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2016-2020 Table 59 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2017-2020 Table 60 NBO Company Shares of Sweet Biscuits: % Value 2016-2020 Table 61 LBN Brand Shares of Sweet Biscuits: % Value 2017-2020 Table 62 NBO Company Shares of Snack Bars: % Value 2016-2020 Table 63 LBN Brand Shares of Snack Bars: % Value 2017-2020 Table 64 NBO Company Shares of Fruit Snacks: % Value 2016-2020 Table 65 LBN Brand Shares of Fruit Snacks: % Value 2017-2020 Table 66 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2015-2020 Table 67 Distribution of Sweet Biscuits by Format: % Value 2015-2020 Table 68 Distribution of Snack Bars by Format: % Value 2015-2020 Table 69 Distribution of Fruit Snacks by Format: % Value 2015-2020 Table 70 Forecast Sales of Biscuits and Snack Bars by Category: Volume 2020-2025 Table 71 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025 Table 72 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025 Table 73 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025

Ice Cream and Frozen Desserts in Croatia

KEY DATA FINDINGS

2020 IMPACT

Ice cream sales affected by loss of tourists and new trends in home-made recipes in 2020
Ledo is a formidable obstacle in the quest to gain share in ice cream and frozen desserts in Croatia
Frozen yoghurt remains a novel niche for now, as take-home ice cream takes the limelight

RECOVERY AND OPPORTUNITIES

Croatia’s climate and tourist influx define the seasonal demand for ice cream
Take-home ice cream gathers momentum thanks to cost-savings and convenience
Private label will struggle to challenge Ledo’s dominance across price ranges, but could make gains as consumers seek value for money

CATEGORY DATA

Table 74 Sales of Ice Cream and Frozen Desserts by Category: Volume 2015-2020 Table 75 Sales of Ice Cream and Frozen Desserts by Category: Value 2015-2020 Table 76 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2015-2020 Table 77 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2015-2020 Table 78 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2016-2020 Table 79 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2017-2020 Table 80 NBO Company Shares of Ice Cream: % Value 2016-2020 Table 81 LBN Brand Shares of Ice Cream: % Value 2017-2020 Table 82 NBO Company Shares of Frozen Desserts: % Value 2016-2020 Table 83 LBN Brand Shares of Frozen Desserts: % Value 2017-2020 Table 84 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2015-2020 Table 85 Distribution of Ice Cream by Format: % Value 2015-2020 Table 86 Distribution of Frozen Desserts by Format: % Value 2015-2020 Table 87 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2020-2025 Table 88 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2020-2025 Table 89 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2020-2025 Table 90 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2020-2025

Savoury Snacks in Croatia

KEY DATA FINDINGS

2020 IMPACT

Savoury snacks in Croatia impacted significantly by lockdown and sporting fixture cancellations in 2020
Local player Adria Snack doo dominates sales in a highly competitive field, thanks to strategic merging and spin-off company
Health and wellness trend sees increase in popularity in 2020, but price remains a key factor in determining growth

RECOVERY AND OPPORTUNITIES

Rice snacks to benefit from healthy perception among consumers across the forecast period
Premiumisation trend unlikely to pick up pace as price-conscious consumers favour economy products
Local players Kraš dd and Atlantic Grupa dd will vie for share in the rankings, in a highly fragmented arena

CATEGORY DATA

Table 91 Sales of Savoury Snacks by Category: Volume 2015-2020 Table 92 Sales of Savoury Snacks by Category: Value 2015-2020 Table 93 Sales of Savoury Snacks by Category: % Volume Growth 2015-2020 Table 94 Sales of Savoury Snacks by Category: % Value Growth 2015-2020 Table 95 NBO Company Shares of Savoury Snacks: % Value 2016-2020 Table 96 LBN Brand Shares of Savoury Snacks: % Value 2017-2020 Table 97 Distribution of Savoury Snacks by Format: % Value 2015-2020 Table 98 Forecast Sales of Savoury Snacks by Category: Volume 2020-2025 Table 99 Forecast Sales of Savoury Snacks by Category: Value 2020-2025 Table 100 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2020-2025 Table 101 Forecast Sales of Savoury Snacks by Category: % Value Growth 2020-2025

Baby Food in Croatia

KEY DATA FINDINGS

2020 IMPACT

In a fragile economic climate Podravka dd leads overall, thanks to strength in both dried and prepared baby food
Demographic trends and emigration have a negative impact on sales of baby food
Nestlé invests in technology in an effort to boost milk formula, which lags behind breastfeeding in the popularity stakes

RECOVERY AND OPPORTUNITIES

Traceability is highly significant in baby food, offering local players an opportunity for growth in the future
Premium positioning sees private label remains niche, but offering good value for money could boost share as the local economy recovers
Liquid milk formula must work harder to compete against the tradition of dried baby food

CATEGORY DATA

Table 102 Sales of Baby Food by Category: Volume 2015-2020 Table 103 Sales of Baby Food by Category: Value 2015-2020 Table 104 Sales of Baby Food by Category: % Volume Growth 2015-2020 Table 105 Sales of Baby Food by Category: % Value Growth 2015-2020 Table 106 NBO Company Shares of Baby Food: % Value 2016-2020 Table 107 LBN Brand Shares of Baby Food: % Value 2017-2020 Table 108 Distribution of Baby Food by Format: % Value 2015-2020 Table 109 Forecast Sales of Baby Food by Category: Volume 2020-2025 Table 110 Forecast Sales of Baby Food by Category: Value 2020-2025 Table 111 Forecast Sales of Baby Food by Category: % Volume Growth 2020-2025 Table 112 Forecast Sales of Baby Food by Category: % Value Growth 2020-2025

Butter and Spreads in Croatia

KEY DATA FINDINGS

2020 IMPACT

Butter retains its appeal in 2020, tapping into consumer preference for natural dairy produce, but foodservice takes a hit
Zvijezda dd leads margarine and spreads with natural positioning, while Dukat leads butter thanks to a healthy supply of raw milk
Croatia’s reliance on foreign supply is exposed in 2020 as price rises hinder volume growth

RECOVERY AND OPPORTUNITIES

Butter-based spreads will appeal to consumers in terms of both taste and convenience, and will see greater investment as a result
New retail legislation heralds a more level playing field for smaller domestic companies
Unpackaged butter and margarines are unlikely to become mainstream for the foreseeable future, but discounters will benefit as the local economy struggles to recover

CATEGORY DATA

Table 113 Sales of Butter and Spreads by Category: Volume 2015-2020 Table 114 Sales of Butter and Spreads by Category: Value 2015-2020 Table 115 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020 Table 116 Sales of Butter and Spreads by Category: % Value Growth 2015-2020 Table 117 NBO Company Shares of Butter and Spreads: % Value 2016-2020 Table 118 LBN Brand Shares of Butter and Spreads: % Value 2017-2020 Table 119 Distribution of Butter and Spreads by Format: % Value 2015-2020 Table 120 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025 Table 121 Forecast Sales of Butter and Spreads by Category: Value 2020-2025 Table 122 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025 Table 123 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025

Cheese in Croatia

KEY DATA FINDINGS

2020 IMPACT

Retail sales in cheese decline slightly in 2020, but foodservice sales plummet as bars and restaurants close during lockdown
Dukat dd remains the runaway leader in cheese in 2020, with the best-selling brands in a category with traditionally low brand loyalty
Establishing milk provenance is increasingly difficult in Croatia, but local production gains appeal among consumers

RECOVERY AND OPPORTUNITIES

Croatians still crave higher-quality cheese, but tight budgets will see price promotions and cheaper imports become more popular
Local dairy farmers will continue to decline as they struggle to compete against cheaper imports and consumers seek out cheaper cheese options
Soft cheese will see investment from players seeking to persuade Croatians of its health benefits and convenience

CATEGORY DATA

Table 124 Sales of Cheese by Category: Volume 2015-2020 Table 125 Sales of Cheese by Category: Value 2015-2020 Table 126 Sales of Cheese by Category: % Volume Growth 2015-2020 Table 127 Sales of Cheese by Category: % Value Growth 2015-2020 Table 128 Sales of Spreadable Processed Cheese by Type: % Value 2015-2020 Table 129 NBO Company Shares of Cheese: % Value 2016-2020 Table 130 LBN Brand Shares of Cheese: % Value 2017-2020 Table 131 Distribution of Cheese by Format: % Value 2015-2020 Table 132 Forecast Sales of Cheese by Category: Volume 2020-2025 Table 133 Forecast Sales of Cheese by Category: Value 2020-2025 Table 134 Forecast Sales of Cheese by Category: % Volume Growth 2020-2025 Table 135 Forecast Sales of Cheese by Category: % Value Growth 2020-2025

Drinking Milk Products in Croatia

KEY DATA FINDINGS

2020 IMPACT

Domestic production of milk is increasingly marginalised by imports, but local farmers could see some short-term relief from industry guarantee
Dukat leads through strong media presence and preferential shelf space, while Vindija dd’s preference for local production resonates well with local consumers
Recently reintroduced tax on plastic packaging is seen as an unfair hindrance to milk production in Croatia

RECOVERY AND OPPORTUNITIES

Milk alternatives are still niche, but there is scope for significant growth as health and wellness trends dovetail with ethical concerns
Microfiltered variants will freshen interest in milk in Croatia, while local origin products offer reassurance to worried consumers
Price will remain the key in milk, with importers maintaining an edge over local players

CATEGORY DATA

Table 136 Sales of Drinking Milk Products by Category: Volume 2015-2020 Table 137 Sales of Drinking Milk Products by Category: Value 2015-2020 Table 138 Sales of Drinking Milk Products by Category: % Volume Growth 2015-2020 Table 139 Sales of Drinking Milk Products by Category: % Value Growth 2015-2020 Table 140 NBO Company Shares of Drinking Milk Products: % Value 2016-2020 Table 141 LBN Brand Shares of Drinking Milk Products: % Value 2017-2020 Table 142 Distribution of Drinking Milk Products by Format: % Value 2015-2020 Table 143 Forecast Sales of Drinking Milk Products Products by Category: Volume 2020-2025 Table 144 Forecast Sales of Drinking Milk Products Products by Category: Value 2020-2025 Table 145 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2020-2025 Table 146 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2020-2025

Yoghurt and Sour Milk Products in Croatia

KEY DATA FINDINGS

2020 IMPACT

Yoghurt sales suffer in both retail and foodservice sales in 2020, but may benefit from having a healthier image than other forms of dairy
Dukat dd remains leader with a strong media presence, while Vindija dd’s preference for local production resonates well with local consumers
Danone actively showcases Activia and Actimel, but smaller players struggle to compete in an arena with high brand loyalty

RECOVERY AND OPPORTUNITIES

Retail volume sales in drinking yoghurt will rise as Croatians opt for healthy dairy that can be consumed on-the-go
International varieties of spoonable yoghurt will see a boost as consumers become more curious
Despite EFA findings, consumers will remain convinced of the health benefits of probiotics in yoghurt and sour milk products

CATEGORY DATA

Table 147 Sales of Yoghurt and Sour Milk Products by Category: Volume 2015-2020 Table 148 Sales of Yoghurt and Sour Milk Products by Category: Value 2015-2020 Table 149 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2015-2020 Table 150 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2015-2020 Table 151 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2016-2020 Table 152 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2017-2020 Table 153 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2015-2020 Table 154 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025 Table 155 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025 Table 156 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025 Table 157 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025

Other Dairy in Croatia

KEY DATA FINDINGS

2020 IMPACT

Retail sales of cream see good growth in 2020, as stay-at-home trends favour its versatility in home cooking
Dukat retains lead in 2020 as part of powerful multinational, while Vindija succeeds thanks to quality of its products and word-of-mouth recommendations
High brand loyalty and quality concerns restrict lesser known names and private label

RECOVERY AND OPPORTUNITIES

A national favourite, sir i vrhnje will support growth in other dairy across the forecast period
Quark will make inroads in Croatia, thanks to its healthy image, while chilled and shelf stable desserts will record sustained growth
Other dairy will remain competitive and record growth over the forecast period, with fromage frais and quark leading the way in innovation

CATEGORY DATA

Table 158 Sales of Other Dairy by Category: Volume 2015-2020 Table 159 Sales of Other Dairy by Category: Value 2015-2020 Table 160 Sales of Other Dairy by Category: % Volume Growth 2015-2020 Table 161 Sales of Other Dairy by Category: % Value Growth 2015-2020 Table 162 NBO Company Shares of Other Dairy: % Value 2016-2020 Table 163 LBN Brand Shares of Other Dairy: % Value 2017-2020 Table 164 Distribution of Other Dairy by Format: % Value 2015-2020 Table 165 Forecast Sales of Other Dairy by Category: Volume 2020-2025 Table 166 Forecast Sales of Other Dairy by Category: Value 2020-2025 Table 167 Forecast Sales of Other Dairy by Category: % Volume Growth 2020-2025 Table 168 Forecast Sales of Other Dairy by Category: % Value Growth 2020-2025

Edible Oils in Croatia

KEY DATA FINDINGS

2020 IMPACT

COVID-19 stockpiling and restaurant closures help push retail current value sales growth in edible oils to a nine-year high
Sunflower oil makes a comeback, as the pandemic makes consumers more price sensitive
Lacking the resources to fund new product development, leader Zvijezda dd gets create with its marketing

RECOVERY AND OPPORTUNITIES

Health and wellness and gourmet trends will continue to drive strong growth in demand for olive oil
Small manufacturers will exploit online marketing to gain value share
Grocery retailers could re-energise their lacklustre private label offer

CATEGORY DATA

Table 169 Sales of Edible Oils by Category: Volume 2015-2020 Table 170 Sales of Edible Oils by Category: Value 2015-2020 Table 171 Sales of Edible Oils by Category: % Volume Growth 2015-2020 Table 172 Sales of Edible Oils by Category: % Value Growth 2015-2020 Table 173 NBO Company Shares of Edible Oils: % Value 2016-2020 Table 174 LBN Brand Shares of Edible Oils: % Value 2017-2020 Table 175 Distribution of Edible Oils by Format: % Value 2015-2020 Table 176 Forecast Sales of Edible Oils by Category: Volume 2020-2025 Table 177 Forecast Sales of Edible Oils by Category: Value 2020-2025 Table 178 Forecast Sales of Edible Oils by Category: % Volume Growth 2020-2025 Table 179 Forecast Sales of Edible Oils by Category: % Value Growth 2020-2025

Ready Meals in Croatia

KEY DATA FINDINGS

2020 IMPACT

With many having more time to cook at home and cutting back their spending, COVID-19 will have a negative effect on retail current value sales of ready meals
Affordability is key to the ongoing dominance of shelf stable products
With a wide portfolio of meat- and seafood-based products, Podravka dd continues to lead

RECOVERY AND OPPORTUNITIES

As working life returns to normal, prepared salads will remain the top performer in ready meals
Increased cosmopolitanism bodes well for sushi
Boosted by COVID-19, e-commerce will continue to grow in importance as a distribution channel

CATEGORY DATA

Table 180 Sales of Ready Meals by Category: Volume 2015-2020 Table 181 Sales of Ready Meals by Category: Value 2015-2020 Table 182 Sales of Ready Meals by Category: % Volume Growth 2015-2020 Table 183 Sales of Ready Meals by Category: % Value Growth 2015-2020 Table 184 NBO Company Shares of Ready Meals: % Value 2016-2020 Table 185 LBN Brand Shares of Ready Meals: % Value 2017-2020 Table 186 Distribution of Ready Meals by Format: % Value 2015-2020 Table 187 Forecast Sales of Ready Meals by Category: Volume 2020-2025 Table 188 Forecast Sales of Ready Meals by Category: Value 2020-2025 Table 189 Forecast Sales of Ready Meals by Category: % Volume Growth 2020-2025 Table 190 Forecast Sales of Ready Meals by Category: % Value Growth 2020-2025

Sauces, Dressings and Condiments in Croatia

KEY DATA FINDINGS

2020 IMPACT

With home-bound consumers spending more time in the kitchen, COVID-19 will boost demand for sauces, dressing and condiments
Pandemic curbs demand growth for barbeque and chilli sauces and liquid stocks and fonds
In spite of trimming its product portfolio, Podravka dd remains the clear leader

RECOVERY AND OPPORTUNITIES

Herbs and spices and pickled products will suffer a post-pandemic hangover
Consumers will become even more willing to experiment with international recipes
Podravka dd will remain ahead of international challengers

CATEGORY DATA

Table 191 Sales of Sauces, Dressings and Condiments by Category: Volume 2015-2020 Table 192 Sales of Sauces, Dressings and Condiments by Category: Value 2015-2020 Table 193 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2015-2020 Table 194 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2015-2020 Table 195 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2016-2020 Table 196 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2017-2020 Table 197 Distribution of Sauces, Dressings and Condiments by Format: % Value 2015-2020 Table 198 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2020-2025 Table 199 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2020-2025 Table 200 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2020-2025 Table 201 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2020-2025

Sweet Spreads in Croatia

KEY DATA FINDINGS

2020 IMPACT

Economic impact of COVID-19 weakens premiumisation trend
Long-term premiumisation trend is deepening honey’s dominance of value sales of sweet spreads
Row over product formulation helps local challenger Lino Lada narrows the gap to leader Nutella in chocolate spreads

RECOVERY AND OPPORTUNITIES

Lingering economic impact of COVID-19 will continue to undermine demand for premium products into 2021
With domestic honey growing scarcer, imported products are likely to proliferate on supermarket shelves
Premium local brands will see strong sales growth, but their value share will remain marginal

CATEGORY DATA

Table 202 Sales of Sweet Spreads by Category: Volume 2015-2020 Table 203 Sales of Sweet Spreads by Category: Value 2015-2020 Table 204 Sales of Sweet Spreads by Category: % Volume Growth 2015-2020 Table 205 Sales of Sweet Spreads by Category: % Value Growth 2015-2020 Table 206 NBO Company Shares of Sweet Spreads: % Value 2016-2020 Table 207 LBN Brand Shares of Sweet Spreads: % Value 2017-2020 Table 208 Distribution of Sweet Spreads by Format: % Value 2015-2020 Table 209 Forecast Sales of Sweet Spreads by Category: Volume 2020-2025 Table 210 Forecast Sales of Sweet Spreads by Category: Value 2020-2025 Table 211 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2020-2025 Table 212 Forecast Sales of Sweet Spreads by Category: % Value Growth 2020-2025

Soup in Croatia

KEY DATA FINDINGS

2020 IMPACT

COVID-19 has little impact on demand for packaged soup, as most local consumers still prefer to make their own
With little in the way of demand growth, the leading manufacturers see little reason to innovate
Podravka dd remains dominant, but private label and small manufacturers are nibbling at its value share

RECOVERY AND OPPORTUNITIES

Instant soup will outperform dehydrated soup thanks to offering convenience
Potential for chilled soup if manufacturers can shift perceptions
Price competition likely to intensify as distribution of private label widens

CATEGORY DATA

Table 213 Sales of Soup by Category: Volume 2015-2020 Table 214 Sales of Soup by Category: Value 2015-2020 Table 215 Sales of Soup by Category: % Volume Growth 2015-2020 Table 216 Sales of Soup by Category: % Value Growth 2015-2020 Table 217 NBO Company Shares of Soup: % Value 2016-2020 Table 218 LBN Brand Shares of Soup: % Value 2017-2020 Table 219 Distribution of Soup by Format: % Value 2015-2020 Table 220 Forecast Sales of Soup by Category: Volume 2020-2025 Table 221 Forecast Sales of Soup by Category: Value 2020-2025 Table 222 Forecast Sales of Soup by Category: % Volume Growth 2020-2025 Table 223 Forecast Sales of Soup by Category: % Value Growth 2020-2025

Baked Goods in Croatia

KEY DATA FINDINGS

2020 IMPACT

COVID-19 leads to a decline in retail volume sales of baked goods, as it has driven a resurgence in home baking
Artisanal bakeries make a comeback by focusing on quality
With retail current value sales in decline, manufacturers have little incentive to innovate

RECOVERY AND OPPORTUNITIES

Packaged products will drive post-pandemic rebound
Shift to packaged products will help to drive concentration in baked goods
Discounters could inject more price competition into bread

CATEGORY DATA

Table 224 Sales of Baked Goods by Category: Volume 2015-2020 Table 225 Sales of Baked Goods by Category: Value 2015-2020 Table 226 Sales of Baked Goods by Category: % Volume Growth 2015-2020 Table 227 Sales of Baked Goods by Category: % Value Growth 2015-2020 Table 228 NBO Company Shares of Baked Goods: % Value 2016-2020 Table 229 LBN Brand Shares of Baked Goods: % Value 2017-2020 Table 230 Distribution of Baked Goods by Format: % Value 2015-2020 Table 231 Forecast Sales of Baked Goods by Category: Volume 2020-2025 Table 232 Forecast Sales of Baked Goods by Category: Value 2020-2025 Table 233 Forecast Sales of Baked Goods by Category: % Volume Growth 2020-2025 Table 234 Forecast Sales of Baked Goods by Category: % Value Growth 2020-2025

Breakfast Cereals in Croatia

KEY DATA FINDINGS

2020 IMPACT

COVID-19 drives slowdown in retail current value sales growth of breakfast cereals, as convenience became less of a priority to consumers during the lockdown
Health and wellness dominates new product development
Economies of scale in marketing help Nestlé Adriatic doo maintain its leadership

RECOVERY AND OPPORTUNITIES

Retail current value sales growth will take several years to return to pre-pandemic levels, as the economic impact of COVID-19 lingers
Generational divide in breakfast cereal consumption will continue to fade
Post-COVID economic hangover will boost value share of private label

CATEGORY DATA

Table 235 Sales of Breakfast Cereals by Category: Volume 2015-2020 Table 236 Sales of Breakfast Cereals by Category: Value 2015-2020 Table 237 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020 Table 238 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020 Table 239 NBO Company Shares of Breakfast Cereals: % Value 2016-2020 Table 240 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020 Table 241 Distribution of Breakfast Cereals by Format: % Value 2015-2020 Table 242 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025 Table 243 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025 Table 244 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025 Table 245 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2020-2025

Processed Meat and Seafood in Croatia

KEY DATA FINDINGS

2020 IMPACT

COVID-19 helps processed meat manufacturers put past scandals behind them
Increased preference for locally produced processed meat sees a return to unit price growth
COVID-19 helps leading domestic players stabilise their value shares

RECOVERY AND OPPORTUNITIES

With consumers increasingly health conscious, frozen processed poultry will outperform processed red meat in terms of retail current value sales growth
Retail value sales of processed seafood has significant growth potential, but manufacturers need to start treating it as more than an afterthought
Meat substitutes have significant growth potential, but prices will have to fall before this can be realised

CATEGORY DATA

Table 246 Sales of Processed Meat and Seafood by Category: Volume 2015-2020 Table 247 Sales of Processed Meat and Seafood by Category: Value 2015-2020 Table 248 Sales of Processed Meat and Seafood by Category: % Volume Growth 2015-2020 Table 249 Sales of Processed Meat and Seafood by Category: % Value Growth 2015-2020 Table 250 NBO Company Shares of Processed Meat and Seafood: % Value 2016-2020 Table 251 LBN Brand Shares of Processed Meat and Seafood: % Value 2017-2020 Table 252 Distribution of Processed Meat and Seafood by Format: % Value 2015-2020 Table 253 Forecast Sales of Processed Meat and Seafood by Category: Volume 2020-2025 Table 254 Forecast Sales of Processed Meat and Seafood by Category: Value 2020-2025 Table 255 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2020-2025 Table 256 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2020-2025

Processed Fruit and Vegetables in Croatia

KEY DATA FINDINGS

2020 IMPACT

COVID-19 will not impact retail current value sales growth in processed fruit and vegetables, as the stocking up trend was short lived
Frozen remains more dynamic than shelf stable, particularly in terms of new product development
Focus on frozen helps Ledo dd maintain a strong leadership position in process fruit and vegetables

RECOVERY AND OPPORTUNITIES

Desire for convenient, healthy food will continue to drive strong growth in retail current value sales
International takeover of Ledo dd could lead to increased innovation
Price competition will intensify as distribution of private label widens

CATEGORY DATA

Table 257 Sales of Processed Fruit and Vegetables by Category: Volume 2015-2020 Table 258 Sales of Processed Fruit and Vegetables by Category: Value 2015-2020 Table 259 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2015-2020 Table 260 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2015-2020 Table 261 NBO Company Shares of Processed Fruit and Vegetables: % Value 2016-2020 Table 262 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2017-2020 Table 263 Distribution of Processed Fruit and Vegetables by Format: % Value 2015-2020 Table 264 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025 Table 265 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2020-2025 Table 266 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025 Table 267 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025

Rice, Pasta and Noodles in Croatia

KEY DATA FINDINGS

2020 IMPACT

With consumers eating more at home, COVID-19 will boost retail current value sales growth in pasta and rice
Despite supply disruption, Barilla Holding SpA will maintain its leadership in pasta
Italian influence remains strong in rice and pasta

RECOVERY AND OPPORTUNITIES

As consumers return to eating out again, retail current value sales growth of rice and dried pasta is set to slow
As tastes grow more cosmopolitan, noodles will lead retail current value sales growth
Private label set to grow in importance in pasta

CATEGORY DATA

Table 268 Sales of Rice, Pasta and Noodles by Category: Volume 2015-2020 Table 269 Sales of Rice, Pasta and Noodles by Category: Value 2015-2020 Table 270 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2015-2020 Table 271 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2015-2020 Table 272 NBO Company Shares of Rice, Pasta and Noodles: % Value 2016-2020 Table 273 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2017-2020 Table 274 NBO Company Shares of Rice: % Value 2016-2020 Table 275 LBN Brand Shares of Rice: % Value 2017-2020 Table 276 NBO Company Shares of Pasta: % Value 2016-2020 Table 277 LBN Brand Shares of Pasta: % Value 2017-2020 Table 278 NBO Company Shares of Noodles: % Value 2016-2020 Table 279 LBN Brand Shares of Noodles: % Value 2017-2020 Table 280 Distribution of Rice, Pasta and Noodles by Format: % Value 2015-2020 Table 281 Distribution of Rice by Format: % Value 2015-2020 Table 282 Distribution of Pasta by Format: % Value 2015-2020 Table 283 Distribution of Noodles by Format: % Value 2015-2020 Table 284 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025 Table 285 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2020-2025 Table 286 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025 Table 287 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
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This report originates from Passport, our Packaged Food research and analysis database.

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