Packaged Food in Croatia

December 2020
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Overview:

Understand the latest market trends and future growth opportunities for the Packaged Food industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Packaged Food industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Packaged Food in Croatia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Packaged Food in Croatia?
  • Which are the leading brands in Packaged Food in Croatia?
  • How are products distributed in Packaged Food in Croatia?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Packaged Food?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Croatia?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Packaged Food in Croatia

EXECUTIVE SUMMARY

COVID-19 impact on packaged food
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for packaged food?

FOODSERVICE

Sales to Foodservice
The dependence of foodservice on tourism makes it particularly vulnerable to COVID-19 Home deliveries prove to be a life saver for foodservice demand Local foodservice industry is nothing if not resilient
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2015-2020 Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025 Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2015-2020 Table 6 Sales of Packaged Food by Category: Value 2015-2020 Table 7 Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 8 Sales of Packaged Food by Category: % Value Growth 2015-2020 Table 9 GBO Company Shares of Packaged Food: % Value 2016-2020 Table 10 NBO Company Shares of Packaged Food: % Value 2016-2020 Table 11 LBN Brand Shares of Packaged Food: % Value 2017-2020 Table 12 Penetration of Private Label by Category: % Value 2015-2020 Table 13 Distribution of Packaged Food by Format: % Value 2015-2020 Table 14 Distribution of Packaged Food by Format and Category: % Value 2020 Table 15 Forecast Sales of Packaged Food by Category: Volume 2020-2025 Table 16 Forecast Sales of Packaged Food by Category: Value 2020-2025 Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025 Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Edible Oils in Croatia

KEY DATA FINDINGS

2020 IMPACT

COVID-19 stockpiling and restaurant closures help push retail current value sales growth in edible oils to a nine-year high
Sunflower oil makes a comeback, as the pandemic makes consumers more price sensitive
Lacking the resources to fund new product development, leader Zvijezda dd gets create with its marketing

RECOVERY AND OPPORTUNITIES

Health and wellness and gourmet trends will continue to drive strong growth in demand for olive oil
Small manufacturers will exploit online marketing to gain value share
Grocery retailers could re-energise their lacklustre private label offer

CATEGORY DATA

Table 19 Sales of Edible Oils by Category: Volume 2015-2020 Table 20 Sales of Edible Oils by Category: Value 2015-2020 Table 21 Sales of Edible Oils by Category: % Volume Growth 2015-2020 Table 22 Sales of Edible Oils by Category: % Value Growth 2015-2020 Table 23 NBO Company Shares of Edible Oils: % Value 2016-2020 Table 24 LBN Brand Shares of Edible Oils: % Value 2017-2020 Table 25 Distribution of Edible Oils by Format: % Value 2015-2020 Table 26 Forecast Sales of Edible Oils by Category: Volume 2020-2025 Table 27 Forecast Sales of Edible Oils by Category: Value 2020-2025 Table 28 Forecast Sales of Edible Oils by Category: % Volume Growth 2020-2025 Table 29 Forecast Sales of Edible Oils by Category: % Value Growth 2020-2025

Ready Meals in Croatia

KEY DATA FINDINGS

2020 IMPACT

With many having more time to cook at home and cutting back their spending, COVID-19 will have a negative effect on retail current value sales of ready meals
Affordability is key to the ongoing dominance of shelf stable products
With a wide portfolio of meat- and seafood-based products, Podravka dd continues to lead

RECOVERY AND OPPORTUNITIES

As working life returns to normal, prepared salads will remain the top performer in ready meals
Increased cosmopolitanism bodes well for sushi
Boosted by COVID-19, e-commerce will continue to grow in importance as a distribution channel

CATEGORY DATA

Table 30 Sales of Ready Meals by Category: Volume 2015-2020 Table 31 Sales of Ready Meals by Category: Value 2015-2020 Table 32 Sales of Ready Meals by Category: % Volume Growth 2015-2020 Table 33 Sales of Ready Meals by Category: % Value Growth 2015-2020 Table 34 NBO Company Shares of Ready Meals: % Value 2016-2020 Table 35 LBN Brand Shares of Ready Meals: % Value 2017-2020 Table 36 Distribution of Ready Meals by Format: % Value 2015-2020 Table 37 Forecast Sales of Ready Meals by Category: Volume 2020-2025 Table 38 Forecast Sales of Ready Meals by Category: Value 2020-2025 Table 39 Forecast Sales of Ready Meals by Category: % Volume Growth 2020-2025 Table 40 Forecast Sales of Ready Meals by Category: % Value Growth 2020-2025

Sauces, Dressings and Condiments in Croatia

KEY DATA FINDINGS

2020 IMPACT

With home-bound consumers spending more time in the kitchen, COVID-19 will boost demand for sauces, dressing and condiments
Pandemic curbs demand growth for barbeque and chilli sauces and liquid stocks and fonds
In spite of trimming its product portfolio, Podravka dd remains the clear leader

RECOVERY AND OPPORTUNITIES

Herbs and spices and pickled products will suffer a post-pandemic hangover
Consumers will become even more willing to experiment with international recipes
Podravka dd will remain ahead of international challengers

CATEGORY DATA

Table 41 Sales of Sauces, Dressings and Condiments by Category: Volume 2015-2020 Table 42 Sales of Sauces, Dressings and Condiments by Category: Value 2015-2020 Table 43 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2015-2020 Table 44 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2015-2020 Table 45 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2016-2020 Table 46 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2017-2020 Table 47 Distribution of Sauces, Dressings and Condiments by Format: % Value 2015-2020 Table 48 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2020-2025 Table 49 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2020-2025 Table 50 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2020-2025 Table 51 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2020-2025

Sweet Spreads in Croatia

KEY DATA FINDINGS

2020 IMPACT

Economic impact of COVID-19 weakens premiumisation trend
Long-term premiumisation trend is deepening honey’s dominance of value sales of sweet spreads
Row over product formulation helps local challenger Lino Lada narrows the gap to leader Nutella in chocolate spreads

RECOVERY AND OPPORTUNITIES

Lingering economic impact of COVID-19 will continue to undermine demand for premium products into 2021
With domestic honey growing scarcer, imported products are likely to proliferate on supermarket shelves
Premium local brands will see strong sales growth, but their value share will remain marginal

CATEGORY DATA

Table 52 Sales of Sweet Spreads by Category: Volume 2015-2020 Table 53 Sales of Sweet Spreads by Category: Value 2015-2020 Table 54 Sales of Sweet Spreads by Category: % Volume Growth 2015-2020 Table 55 Sales of Sweet Spreads by Category: % Value Growth 2015-2020 Table 56 NBO Company Shares of Sweet Spreads: % Value 2016-2020 Table 57 LBN Brand Shares of Sweet Spreads: % Value 2017-2020 Table 58 Distribution of Sweet Spreads by Format: % Value 2015-2020 Table 59 Forecast Sales of Sweet Spreads by Category: Volume 2020-2025 Table 60 Forecast Sales of Sweet Spreads by Category: Value 2020-2025 Table 61 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2020-2025 Table 62 Forecast Sales of Sweet Spreads by Category: % Value Growth 2020-2025

Soup in Croatia

KEY DATA FINDINGS

2020 IMPACT

COVID-19 has little impact on demand for packaged soup, as most local consumers still prefer to make their own
With little in the way of demand growth, the leading manufacturers see little reason to innovate
Podravka dd remains dominant, but private label and small manufacturers are nibbling at its value share

RECOVERY AND OPPORTUNITIES

Instant soup will outperform dehydrated soup thanks to offering convenience
Potential for chilled soup if manufacturers can shift perceptions
Price competition likely to intensify as distribution of private label widens

CATEGORY DATA

Table 63 Sales of Soup by Category: Volume 2015-2020 Table 64 Sales of Soup by Category: Value 2015-2020 Table 65 Sales of Soup by Category: % Volume Growth 2015-2020 Table 66 Sales of Soup by Category: % Value Growth 2015-2020 Table 67 NBO Company Shares of Soup: % Value 2016-2020 Table 68 LBN Brand Shares of Soup: % Value 2017-2020 Table 69 Distribution of Soup by Format: % Value 2015-2020 Table 70 Forecast Sales of Soup by Category: Volume 2020-2025 Table 71 Forecast Sales of Soup by Category: Value 2020-2025 Table 72 Forecast Sales of Soup by Category: % Volume Growth 2020-2025 Table 73 Forecast Sales of Soup by Category: % Value Growth 2020-2025

Baked Goods in Croatia

KEY DATA FINDINGS

2020 IMPACT

COVID-19 leads to a decline in retail volume sales of baked goods, as it has driven a resurgence in home baking
Artisanal bakeries make a comeback by focusing on quality
With retail current value sales in decline, manufacturers have little incentive to innovate

RECOVERY AND OPPORTUNITIES

Packaged products will drive post-pandemic rebound
Shift to packaged products will help to drive concentration in baked goods
Discounters could inject more price competition into bread

CATEGORY DATA

Table 74 Sales of Baked Goods by Category: Volume 2015-2020 Table 75 Sales of Baked Goods by Category: Value 2015-2020 Table 76 Sales of Baked Goods by Category: % Volume Growth 2015-2020 Table 77 Sales of Baked Goods by Category: % Value Growth 2015-2020 Table 78 NBO Company Shares of Baked Goods: % Value 2016-2020 Table 79 LBN Brand Shares of Baked Goods: % Value 2017-2020 Table 80 Distribution of Baked Goods by Format: % Value 2015-2020 Table 81 Forecast Sales of Baked Goods by Category: Volume 2020-2025 Table 82 Forecast Sales of Baked Goods by Category: Value 2020-2025 Table 83 Forecast Sales of Baked Goods by Category: % Volume Growth 2020-2025 Table 84 Forecast Sales of Baked Goods by Category: % Value Growth 2020-2025

Breakfast Cereals in Croatia

KEY DATA FINDINGS

2020 IMPACT

COVID-19 drives slowdown in retail current value sales growth of breakfast cereals, as convenience became less of a priority to consumers during the lockdown
Health and wellness dominates new product development
Economies of scale in marketing help Nestlé Adriatic doo maintain its leadership

RECOVERY AND OPPORTUNITIES

Retail current value sales growth will take several years to return to pre-pandemic levels, as the economic impact of COVID-19 lingers
Generational divide in breakfast cereal consumption will continue to fade
Post-COVID economic hangover will boost value share of private label

CATEGORY DATA

Table 85 Sales of Breakfast Cereals by Category: Volume 2015-2020 Table 86 Sales of Breakfast Cereals by Category: Value 2015-2020 Table 87 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020 Table 88 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020 Table 89 NBO Company Shares of Breakfast Cereals: % Value 2016-2020 Table 90 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020 Table 91 Distribution of Breakfast Cereals by Format: % Value 2015-2020 Table 92 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025 Table 93 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025 Table 94 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025 Table 95 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2020-2025

Processed Meat and Seafood in Croatia

KEY DATA FINDINGS

2020 IMPACT

COVID-19 helps processed meat manufacturers put past scandals behind them
Increased preference for locally produced processed meat sees a return to unit price growth
COVID-19 helps leading domestic players stabilise their value shares

RECOVERY AND OPPORTUNITIES

With consumers increasingly health conscious, frozen processed poultry will outperform processed red meat in terms of retail current value sales growth
Retail value sales of processed seafood has significant growth potential, but manufacturers need to start treating it as more than an afterthought
Meat substitutes have significant growth potential, but prices will have to fall before this can be realised

CATEGORY DATA

Table 96 Sales of Processed Meat and Seafood by Category: Volume 2015-2020 Table 97 Sales of Processed Meat and Seafood by Category: Value 2015-2020 Table 98 Sales of Processed Meat and Seafood by Category: % Volume Growth 2015-2020 Table 99 Sales of Processed Meat and Seafood by Category: % Value Growth 2015-2020 Table 100 NBO Company Shares of Processed Meat and Seafood: % Value 2016-2020 Table 101 LBN Brand Shares of Processed Meat and Seafood: % Value 2017-2020 Table 102 Distribution of Processed Meat and Seafood by Format: % Value 2015-2020 Table 103 Forecast Sales of Processed Meat and Seafood by Category: Volume 2020-2025 Table 104 Forecast Sales of Processed Meat and Seafood by Category: Value 2020-2025 Table 105 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2020-2025 Table 106 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2020-2025

Processed Fruit and Vegetables in Croatia

KEY DATA FINDINGS

2020 IMPACT

COVID-19 will not impact retail current value sales growth in processed fruit and vegetables, as the stocking up trend was short lived
Frozen remains more dynamic than shelf stable, particularly in terms of new product development
Focus on frozen helps Ledo dd maintain a strong leadership position in process fruit and vegetables

RECOVERY AND OPPORTUNITIES

Desire for convenient, healthy food will continue to drive strong growth in retail current value sales
International takeover of Ledo dd could lead to increased innovation
Price competition will intensify as distribution of private label widens

CATEGORY DATA

Table 107 Sales of Processed Fruit and Vegetables by Category: Volume 2015-2020 Table 108 Sales of Processed Fruit and Vegetables by Category: Value 2015-2020 Table 109 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2015-2020 Table 110 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2015-2020 Table 111 NBO Company Shares of Processed Fruit and Vegetables: % Value 2016-2020 Table 112 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2017-2020 Table 113 Distribution of Processed Fruit and Vegetables by Format: % Value 2015-2020 Table 114 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025 Table 115 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2020-2025 Table 116 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025 Table 117 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025

Rice, Pasta and Noodles in Croatia

KEY DATA FINDINGS

2020 IMPACT

With consumers eating more at home, COVID-19 will boost retail current value sales growth in pasta and rice
Despite supply disruption, Barilla Holding SpA will maintain its leadership in pasta
Italian influence remains strong in rice and pasta

RECOVERY AND OPPORTUNITIES

As consumers return to eating out again, retail current value sales growth of rice and dried pasta is set to slow
As tastes grow more cosmopolitan, noodles will lead retail current value sales growth
Private label set to grow in importance in pasta

CATEGORY DATA

Table 118 Sales of Rice, Pasta and Noodles by Category: Volume 2015-2020 Table 119 Sales of Rice, Pasta and Noodles by Category: Value 2015-2020 Table 120 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2015-2020 Table 121 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2015-2020 Table 122 NBO Company Shares of Rice, Pasta and Noodles: % Value 2016-2020 Table 123 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2017-2020 Table 124 NBO Company Shares of Rice: % Value 2016-2020 Table 125 LBN Brand Shares of Rice: % Value 2017-2020 Table 126 NBO Company Shares of Pasta: % Value 2016-2020 Table 127 LBN Brand Shares of Pasta: % Value 2017-2020 Table 128 NBO Company Shares of Noodles: % Value 2016-2020 Table 129 LBN Brand Shares of Noodles: % Value 2017-2020 Table 130 Distribution of Rice, Pasta and Noodles by Format: % Value 2015-2020 Table 131 Distribution of Rice by Format: % Value 2015-2020 Table 132 Distribution of Pasta by Format: % Value 2015-2020 Table 133 Distribution of Noodles by Format: % Value 2015-2020 Table 134 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025 Table 135 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2020-2025 Table 136 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025 Table 137 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025

Packaged Food

In packaged food we consider two aspects of food sales: 1) Retail sales. 2) Foodservice. Retail sales is defined as sales through establishments primarily engaged in the sale of fresh, packaged and prepared foods for home preparation and consumption. This excludes hotels, restaurant, cafés, duty free sales and institutional sales (canteens, prisons/jails, hospitals, army, etc). Our retail definition EXCLUDES the purchase of food products from foodservice outlets for consumption off-premises, eg impulse confectionery bought from counters of cafés/bars. This falls under foodservice sales. For foodservice, we capture all sales to foodservice outlets, regardless of whether the products are eventually consumed on-premise or off-premise. Foodservice sales is defined as sales to consumer foodservice outlets that serve the general public in a non-captive environment. Outlets include cafés/bars, FSR (full-service restaurants), fast food, 100% home delivery/takeaway, self-service cafeterias and street stalls/kiosks. Sales to semicaptive foodservice outlets are also included. This describes outlets located in leisure, travel and retail environments. 1) Retail refers to units located in retail outlets such as department stores, shopping malls, shopping centres, super/hypermarkets etc. 2) Leisure refers to units located in leisure establishments such as museums, health clubs, cinemas, theatres, theme parks and sports stadiums. 3) Travel refers to units located in based in airports, rail stations, coach stations, motorway service stations offering gas facilities etc. Beyond the scope of the foodservice research are captive foodservice units that serve captive populations around institutions such as hospitals, schools, and prisons. This is also known as institutional sales.

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This report originates from Passport, our Packaged Food research and analysis database.

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