Packaged Food in Denmark

Packaged Food in Denmark

EXECUTIVE SUMMARY

Stable growth in packaged food

The convenience trend transforms consumption patterns

Competitive market with successful local players

Shopping list apps revolutionise grocery planning

Increasingly hectic lifestyles drive growth of convenient products

FOODSERVICE

Sales to Foodservice

Increased focus on sustainability and food waste in foodservice
Health awareness permeates foodservice
Sales to foodservice follows similar patterns as retail

Consumer Foodservice

Further growth in consumer foodservice
Fast food drives growth
The Danish consumer foodservice paradox

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 8 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 9 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 11 Penetration of Private Label by Category: % Value 2013-2018
Table 12 Distribution of Packaged Food by Format: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format and Category: % Value 2018
Table 14 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Edible Oils in Denmark

HEADLINES

PROSPECTS

Unit prices to normalise after peak in 2017

Large number of olive oil tests carried out following 2017’s quality scandal

Cooks and influencers encourage Danes to try different oils

COMPETITIVE LANDSCAPE

Haugen-Gruppen Denmark AS consolidates leadership of olive oil

Private label leads vegetable and seed oils

Scandic Food A/S gains share

CATEGORY DATA

Table 18 Sales of Edible Oils by Category: Volume 2013-2018
Table 19 Sales of Edible Oils by Category: Value 2013-2018
Table 20 Sales of Edible Oils by Category: % Volume Growth 2013-2018
Table 21 Sales of Edible Oils by Category: % Value Growth 2013-2018
Table 22 NBO Company Shares of Edible Oils: % Value 2014-2018
Table 23 LBN Brand Shares of Edible Oils: % Value 2015-2018
Table 24 Distribution of Edible Oils by Format: % Value 2013-2018
Table 25 Forecast Sales of Edible Oils by Category: Volume 2018-2023
Table 26 Forecast Sales of Edible Oils by Category: Value 2018-2023
Table 27 Forecast Sales of Edible Oils by Category: % Volume Growth 2018-2023
Table 28 Forecast Sales of Edible Oils by Category: % Value Growth 2018-2023

Ready Meals in Denmark

HEADLINES

PROSPECTS

Convenience trend continues to drive growth of ready meals

Ready meals to access consumers’ self-indulgence budget

What makes a Danish dinner homemade?

COMPETITIVE LANDSCAPE

Private label grows in chilled ready meals

Dr Oetker Danmark A/S continues to dominate frozen pizza

Prepared salads dominates private label

CATEGORY DATA

Table 29 Sales of Ready Meals by Category: Volume 2013-2018
Table 30 Sales of Ready Meals by Category: Value 2013-2018
Table 31 Sales of Ready Meals by Category: % Volume Growth 2013-2018
Table 32 Sales of Ready Meals by Category: % Value Growth 2013-2018
Table 33 Sales of Chilled Ready Meals by Ethnicity: % Value 2013-2018
Table 34 Sales of Frozen Ready Meals by Ethnicity: % Value 2013-2018
Table 35 NBO Company Shares of Ready Meals: % Value 2014-2018
Table 36 LBN Brand Shares of Ready Meals: % Value 2015-2018
Table 37 Distribution of Ready Meals by Format: % Value 2013-2018
Table 38 Forecast Sales of Ready Meals by Category: Volume 2018-2023
Table 39 Forecast Sales of Ready Meals by Category: Value 2018-2023
Table 40 Forecast Sales of Ready Meals by Category: % Volume Growth 2018-2023
Table 41 Forecast Sales of Ready Meals by Category: % Value Growth 2018-2023

Sauces, Dressings and Condiments in Denmark

HEADLINES

PROSPECTS

Herbs and spices receives positive media coverage

Convenience trend makes its mark on sauces

Ketchup versus mayonnaise – where taste overrides health

COMPETITIVE LANDSCAPE

Mars Danmark A/S leads pasta sauces

Misshapen tomatoes get second chance as ketchup

Unilever Danmark A/S retains leadership of bouillon

CATEGORY DATA

Table 42 Sales of Sauces, Dressings and Condiments by Category: Volume 2013-2018
Table 43 Sales of Sauces, Dressings and Condiments by Category: Value 2013-2018
Table 44 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2013-2018
Table 45 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2013-2018
Table 46 Sales of Cooking Sauces by Type: % Value 2013-2018
Table 47 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2014-2018
Table 48 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2015-2018
Table 49 Distribution of Sauces, Dressings and Condiments by Format: % Value 2013-2018
Table 50 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2018-2023
Table 51 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2018-2023
Table 52 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2018-2023
Table 53 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2018-2023

Soup in Denmark

HEADLINES

PROSPECTS

Moderate category growth continues

Frozen soup remains most popular type

Convenience trend drives growth in chilled soup

COMPETITIVE LANDSCAPE

Tulip Food Co A/S leads frozen soup

Arla Foods Amba leads shelf stable soup

Unilever Danmark offers the only major brand in dehydrated soup

CATEGORY DATA

Table 54 Sales of Soup by Category: Volume 2013-2018
Table 55 Sales of Soup by Category: Value 2013-2018
Table 56 Sales of Soup by Category: % Volume Growth 2013-2018
Table 57 Sales of Soup by Category: % Value Growth 2013-2018
Table 58 Sales of Soup by by Leading Flavours: Rankings 2013-2018
Table 59 NBO Company Shares of Soup: % Value 2014-2018
Table 60 LBN Brand Shares of Soup: % Value 2015-2018
Table 61 Distribution of Soup by Format: % Value 2013-2018
Table 62 Forecast Sales of Soup by Category: Volume 2018-2023
Table 63 Forecast Sales of Soup by Category: Value 2018-2023
Table 64 Forecast Sales of Soup by Category: % Volume Growth 2018-2023
Table 65 Forecast Sales of Soup by Category: % Value Growth 2018-2023

Sweet Spreads in Denmark

HEADLINES

PROSPECTS

Plan for increasing Danish honey production meets resistance

Organic variants fuel growth in jams and preserves

Nutella acts as a growth driver for chocolate spreads

COMPETITIVE LANDSCAPE

Nutella dominates chocolate spreads

Orkla Foods leads jams and preserves

Danish honey production at crossroads

CATEGORY DATA

Table 66 Sales of Sweet Spreads by Category: Volume 2013-2018
Table 67 Sales of Sweet Spreads by Category: Value 2013-2018
Table 68 Sales of Sweet Spreads by Category: % Volume Growth 2013-2018
Table 69 Sales of Sweet Spreads by Category: % Value Growth 2013-2018
Table 70 Sales of Jams and Preserves by Leading Flavours: Rankings 2013-2018
Table 71 NBO Company Shares of Sweet Spreads: % Value 2014-2018
Table 72 LBN Brand Shares of Sweet Spreads: % Value 2015-2018
Table 73 Distribution of Sweet Spreads by Format: % Value 2013-2018
Table 74 Forecast Sales of Sweet Spreads by Category: Volume 2018-2023
Table 75 Forecast Sales of Sweet Spreads by Category: Value 2018-2023
Table 76 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2018-2023
Table 77 Forecast Sales of Sweet Spreads by Category: % Value Growth 2018-2023

Baked Goods in Denmark

HEADLINES

PROSPECTS

Free from gluten baked goods faces negative media coverage

Transformation of leavened bread consumption continues in 2018

Decrease in home baking creates space for cakes and pastries

COMPETITIVE LANDSCAPE

Supermarket bakeries continue to gain popularity

Competition likely to speed up in free from gluten categories

Dr Oetker Danmark A/S remains the dominant player in dessert mixes

CATEGORY DATA

Table 78 Sales of Baked Goods by Category: Volume 2013-2018
Table 79 Sales of Baked Goods by Category: Value 2013-2018
Table 80 Sales of Baked Goods by Category: % Volume Growth 2013-2018
Table 81 Sales of Baked Goods by Category: % Value Growth 2013-2018
Table 82 Sales of Pastries by Type: % Value 2013-2018
Table 83 NBO Company Shares of Baked Goods: % Value 2014-2018
Table 84 LBN Brand Shares of Baked Goods: % Value 2015-2018
Table 85 Distribution of Baked Goods by Format: % Value 2013-2018
Table 86 Forecast Sales of Baked Goods by Category: Volume 2018-2023
Table 87 Forecast Sales of Baked Goods by Category: Value 2018-2023
Table 88 Forecast Sales of Baked Goods by Category: % Volume Growth 2018-2023
Table 89 Forecast Sales of Baked Goods by Category: % Value Growth 2018-2023

Breakfast Cereals in Denmark

HEADLINES

PROSPECTS

Hot cereals enjoys significant media coverage with positive health effects in focus

Organic breakfast cereals continue to gain popularity

Children’s breakfast cereals struggles to grow due to lack of popularity

COMPETITIVE LANDSCAPE

Lantmännen Cerealia A/S leads hot cereals

Nordisk Kellogg’s A/S is in the rebranding process

Free from gluten breakfast cereals led by Semper AB

CATEGORY DATA

Table 90 Sales of Breakfast Cereals by Category: Volume 2013-2018
Table 91 Sales of Breakfast Cereals by Category: Value 2013-2018
Table 92 Sales of Breakfast Cereals by Category: % Volume Growth 2013-2018
Table 93 Sales of Breakfast Cereals by Category: % Value Growth 2013-2018
Table 94 NBO Company Shares of Breakfast Cereals: % Value 2014-2018
Table 95 LBN Brand Shares of Breakfast Cereals: % Value 2015-2018
Table 96 Distribution of Breakfast Cereals by Format: % Value 2013-2018
Table 97 Forecast Sales of Breakfast Cereals by Category: Volume 2018-2023
Table 98 Forecast Sales of Breakfast Cereals by Category: Value 2018-2023
Table 99 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
Table 100 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2018-2023

Processed Fruit and Vegetables in Denmark

HEADLINES

PROSPECTS

Transforming consumption patterns drives growth

Research shows that frozen vegetables are sometimes healthier than fresh

Growth of shelf stable beans is driven by meat-free diets

COMPETITIVE LANDSCAPE

Coop Danmark A/S leads frozen processed fruit and vegetables

Private label dominates shelf stable tomatoes

Strong competition in shelf stable beans

CATEGORY DATA

Table 101 Sales of Processed Fruit and Vegetables by Category: Volume 2013-2018
Table 102 Sales of Processed Fruit and Vegetables by Category: Value 2013-2018
Table 103 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2013-2018
Table 104 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2013-2018
Table 105 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2013-2018
Table 106 NBO Company Shares of Processed Fruit and Vegetables: % Value 2014-2018
Table 107 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2015-2018
Table 108 Distribution of Processed Fruit and Vegetables by Format: % Value 2013-2018
Table 109 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023
Table 110 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2018-2023
Table 111 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023
Table 112 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023

Processed Meat and Seafood in Denmark

HEADLINES

PROSPECTS

Meat-free days and meat-free diets gain further popularity

The Danish fish consumption paradox – why Danes will not eat more fish

Research casts a shadow over popular meat substitutes – not as healthy as thought?

COMPETITIVE LANDSCAPE

Supermarkets promote meat-free days

Royal Greenland A/S leads processed seafood

Naturli’ Foods A/S launches plant-based meatloaf

CATEGORY DATA

Table 113 Sales of Processed Meat and Seafood by Category: Volume 2013-2018
Table 114 Sales of Processed Meat and Seafood by Category: Value 2013-2018
Table 115 Sales of Processed Meat and Seafood by Category: % Volume Growth 2013-2018
Table 116 Sales of Processed Meat and Seafood by Category: % Value Growth 2013-2018
Table 117 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 118 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 119 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 120 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2013-2018
Table 121 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2013-2018
Table 122 NBO Company Shares of Processed Meat and Seafood: % Value 2014-2018
Table 123 LBN Brand Shares of Processed Meat and Seafood: % Value 2015-2018
Table 124 Distribution of Processed Meat and Seafood by Format: % Value 2013-2018
Table 125 Forecast Sales of Processed Meat and Seafood by Category: Volume 2018-2023
Table 126 Forecast Sales of Processed Meat and Seafood by Category: Value 2018-2023
Table 127 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2018-2023
Table 128 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2018-2023

Rice, Pasta and Noodles in Denmark

HEADLINES

PROSPECTS

Danes cannot say no to pasta – taste is more important than health

Rice loses an important advantage over pasta

Instant noodles remain popular despite criticism

COMPETITIVE LANDSCAPE

Pasta scandal has no effect on sales

Haugen-Gruppen Denmark AS leads instant noodle cups

Private label dominates rice

CATEGORY DATA

Table 129 Sales of Rice, Pasta and Noodles by Category: Volume 2013-2018
Table 130 Sales of Rice, Pasta and Noodles by Category: Value 2013-2018
Table 131 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2013-2018
Table 132 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2013-2018
Table 133 Sales of Instant Noodles by Leading Flavours: Rankings 2013-2018
Table 134 NBO Company Shares of Rice, Pasta and Noodles: % Value 2014-2018
Table 135 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2015-2018
Table 136 NBO Company Shares of Rice: % Value 2014-2018
Table 137 LBN Brand Shares of Rice: % Value 2015-2018
Table 138 NBO Company Shares of Pasta: % Value 2014-2018
Table 139 LBN Brand Shares of Pasta: % Value 2015-2018
Table 140 NBO Company Shares of Noodles: % Value 2014-2018
Table 141 LBN Brand Shares of Noodles: % Value 2015-2018
Table 142 Distribution of Rice, Pasta and Noodles by Format: % Value 2013-2018
Table 143 Distribution of Rice by Format: % Value 2013-2018
Table 144 Distribution of Pasta by Format: % Value 2013-2018
Table 145 Distribution of Noodles by Format: % Value 2013-2018
Table 146 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023
Table 147 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2018-2023
Table 148 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023
Table 149 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023

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