Packaged Food in Denmark

Packaged Food in Denmark

EXECUTIVE SUMMARY

Expectations of quality and the demand for convenience drive growth

Greater education changes consumers’ priorities in packaged food

Private label leads, but some domestic players perform well due to consumer trust

Internet retailing and discounters benefit from the falling shares of supermarkets and hypermarkets

Continued growth, with a focus on convenience and healthy options

FOODSERVICE

Sales to Foodservice

Changing consumer demands lead foodservice packaged food players to update their portfolios
Higher value than volume growth expected, due to the use of higher-quality and healthier foods
Public foodservice operators aim to purchase healthy ingredients at low prices

Consumer Foodservice

Continued growth, but high turnover of outlets
Demand rises for high-quality restaurants, but sales still fuelled by fast food
Online ordering and home delivery see strong growth, and are no longer limited to unhealthy fast food

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2014-2019
Table 6 Sales of Packaged Food by Category: Value 2014-2019
Table 7 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 8 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 9 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 10 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 11 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 12 Penetration of Private Label by Category: % Value 2014-2019
Table 13 Distribution of Packaged Food by Format: % Value 2014-2019
Table 14 Distribution of Packaged Food by Format and Category: % Value 2019
Table 15 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources

Sauces, Dressings and Condiments in Denmark

HEADLINES

PROSPECTS

Slowing growth for cooking and dry sauces, as they are time-consuming

Table 19 benefits from the convenience and organic trend

Herbs and spices receive positive media coverage

COMPETITIVE LANDSCAPE

Private label leads, but brands hold strong positions in specific categories

Quality issues at Graasten Salater hamper growth

Competition from private label leads a company to refocus

CATEGORY DATA

Table 20 Sales of Sauces, Dressings and Condiments by Category: Volume 2014-2019
Table 21 Sales of Sauces, Dressings and Condiments by Category: Value 2014-2019
Table 22 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2014-2019
Table 23 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2014-2019
Table 24 Sales of Cooking Sauces by Type: % Value 2014-2019
Table 25 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2015-2019
Table 26 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2016-2019
Table 27 Distribution of Sauces, Dressings and Condiments by Format: % Value 2014-2019
Table 28 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2019-2024
Table 29 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2019-2024
Table 30 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2019-2024
Table 31 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2019-2024

Chocolate Confectionery in Denmark

HEADLINES

PROSPECTS

Possible tax reduction could support growth

Local producers of high-quality chocolate see rising popularity

Removing the “healthy snack” myth about dark chocolate

COMPETITIVE LANDSCAPE

Investment by leader Toms Gruppen to increase profitability

New Polish brand initially competes at the lower-end of chocolate confectionery

Organic chocolate confectionery still mainly limited to private label

Summary 2 Other Chocolate Confectionery by Product Type: 2019

CATEGORY DATA

Table 32 Sales of Chocolate Confectionery by Category: Volume 2014-2019
Table 33 Sales of Chocolate Confectionery by Category: Value 2014-2019
Table 34 Sales of Chocolate Confectionery by Category: % Volume Growth 2014-2019
Table 35 Sales of Chocolate Confectionery by Category: % Value Growth 2014-2019
Table 36 Sales of Chocolate Tablets by Type: % Value 2014-2019
Table 37 NBO Company Shares of Chocolate Confectionery: % Value 2015-2019
Table 38 LBN Brand Shares of Chocolate Confectionery: % Value 2016-2019
Table 39 Distribution of Chocolate Confectionery by Format: % Value 2014-2019
Table 40 Forecast Sales of Chocolate Confectionery by Category: Volume 2019-2024
Table 41 Forecast Sales of Chocolate Confectionery by Category: Value 2019-2024
Table 42 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2019-2024
Table 43 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2019-2024

Gum in Denmark

HEADLINES

PROSPECTS

Less negative press attention for gum slows volume decline

Organic variants contribute to value growth

Smokers use gum to help them quit

COMPETITIVE LANDSCAPE

Mondelez Danmark maintains its dominance with well-known brands

Small players expected to see success with new organic products

Lack of innovation leads to brand loyalty

CATEGORY DATA

Table 44 Sales of Gum by Category: Volume 2014-2019
Table 45 Sales of Gum by Category: Value 2014-2019
Table 46 Sales of Gum by Category: % Volume Growth 2014-2019
Table 47 Sales of Gum by Category: % Value Growth 2014-2019
Table 48 Sales of Gum by Flavour: Rankings 2014-2019
Table 49 NBO Company Shares of Gum: % Value 2015-2019
Table 50 LBN Brand Shares of Gum: % Value 2016-2019
Table 51 Distribution of Gum by Format: % Value 2014-2019
Table 52 Forecast Sales of Gum by Category: Volume 2019-2024
Table 53 Forecast Sales of Gum by Category: Value 2019-2024
Table 54 Forecast Sales of Gum by Category: % Volume Growth 2019-2024
Table 55 Forecast Sales of Gum by Category: % Value Growth 2019-2024

Ice Cream and Frozen Desserts in Denmark

HEADLINES

PROSPECTS

Climate change expected to affect sales in the forecast period and beyond

Concern about ingredients leads luxury ice cream to see increasing popularity

The health trend leads to a switch to organic variants

COMPETITIVE LANDSCAPE

All-time sales high during an all-time high in hours of sunshine for Premier Is

Varied performances across the Frisko Is portfolio

Organic segment ruled by private label due to high quality

CATEGORY DATA

Table 56 Sales of Ice Cream and Frozen Desserts by Category: Volume 2014-2019
Table 57 Sales of Ice Cream and Frozen Desserts by Category: Value 2014-2019
Table 58 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2014-2019
Table 59 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2014-2019
Table 60 Sales of Ice Cream by Leading Flavours: Rankings 2014-2019
Table 61 Sales of Impulse Ice Cream by Format: % Value 2016-2019
Table 62 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2015-2019
Table 63 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2016-2019
Table 64 NBO Company Shares of Ice Cream: % Value 2015-2019
Table 65 LBN Brand Shares of Ice Cream: % Value 2016-2019
Table 66 NBO Company Shares of Impulse Ice Cream: % Value 2015-2019
Table 67 LBN Brand Shares of Impulse Ice Cream: % Value 2016-2019
Table 68 NBO Company Shares of Take-home Ice Cream: % Value 2015-2019
Table 69 LBN Brand Shares of Take-home Ice Cream: % Value 2016-2019
Table 70 NBO Company Shares of Frozen Desserts: % Value 2015-2019
Table 71 LBN Brand Shares of Frozen Desserts: % Value 2016-2019
Table 72 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2014-2019
Table 73 Distribution of Ice Cream by Format: % Value 2014-2019
Table 74 Distribution of Frozen Desserts by Format: % Value 2014-2019
Table 75 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2019-2024
Table 76 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2019-2024
Table 77 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2019-2024
Table 78 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2019-2024

Savoury Snacks in Denmark

HEADLINES

PROSPECTS

Duty cut for nuts boosts volume growth

Potato chips struggles against the challenge from other categories

Launches of lentil chips boost growth in vegetable, pulse and bread chips

COMPETITIVE LANDSCAPE

Estrella sees success with crispy lentil chips, but they cannibalise its other products

Domestic player Kims uses humour in marketing

Using innovative ingredients to enter the market

Summary 3 Other Savoury Snacks by Product Type: 2019

CATEGORY DATA

Table 79 Sales of Savoury Snacks by Category: Volume 2014-2019
Table 80 Sales of Savoury Snacks by Category: Value 2014-2019
Table 81 Sales of Savoury Snacks by Category: % Volume Growth 2014-2019
Table 82 Sales of Savoury Snacks by Category: % Value Growth 2014-2019
Table 83 NBO Company Shares of Savoury Snacks: % Value 2015-2019
Table 84 LBN Brand Shares of Savoury Snacks: % Value 2016-2019
Table 85 Distribution of Savoury Snacks by Format: % Value 2014-2019
Table 86 Forecast Sales of Savoury Snacks by Category: Volume 2019-2024
Table 87 Forecast Sales of Savoury Snacks by Category: Value 2019-2024
Table 88 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2019-2024
Table 89 Forecast Sales of Savoury Snacks by Category: % Value Growth 2019-2024

Sugar Confectionery in Denmark

HEADLINES

PROSPECTS

The tide could turn against pick and mix as quality is put under the spotlight

Organic products finally available in sugar confectionery

Possible new tax policy to address cross-border trade

COMPETITIVE LANDSCAPE

Players attract consumers with packaging and flavour innovations

Cloetta benefits from the rapid growth of Candyking in pick and mix

Big players expected to enter the organic segment to challenge private label

Summary 4 Other Sugar Confectionery by Product Type: 2019

CATEGORY DATA

Table 90 Sales of Sugar Confectionery by Category: Volume 2014-2019
Table 91 Sales of Sugar Confectionery by Category: Value 2014-2019
Table 92 Sales of Sugar Confectionery by Category: % Volume Growth 2014-2019
Table 93 Sales of Sugar Confectionery by Category: % Value Growth 2014-2019
Table 94 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2014-2019
Table 95 NBO Company Shares of Sugar Confectionery: % Value 2015-2019
Table 96 LBN Brand Shares of Sugar Confectionery: % Value 2016-2019
Table 97 Distribution of Sugar Confectionery by Format: % Value 2014-2019
Table 98 Forecast Sales of Sugar Confectionery by Category: Volume 2019-2024
Table 99 Forecast Sales of Sugar Confectionery by Category: Value 2019-2024
Table 100 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2019-2024
Table 101 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2019-2024

Sweet Biscuits, Snack Bars and Fruit Snacks in Denmark

HEADLINES

PROSPECTS

Fitness enthusiasts enjoy energy/protein bars, but concerns emerge over calorie content

Energy/protein bars have an advantageous pricing position

Despite their healthy positioning, Danes need to watch the calories in fruit snacks

COMPETITIVE LANDSCAPE

Brand loyalty helps domestic player Bisca maintain its lead

Launches containing insect protein attract with sustainability

Segmenting the consumer base with new product developments

CATEGORY DATA

Table 102 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2014-2019
Table 103 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2014-2019
Table 104 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2014-2019
Table 105 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2014-2019
Table 106 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2015-2019
Table 107 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2016-2019
Table 108 NBO Company Shares of Sweet Biscuits: % Value 2015-2019
Table 109 LBN Brand Shares of Sweet Biscuits: % Value 2016-2019
Table 110 NBO Company Shares of Snack Bars: % Value 2015-2019
Table 111 LBN Brand Shares of Snack Bars: % Value 2016-2019
Table 112 NBO Company Shares of Fruit Snacks: % Value 2015-2019
Table 113 LBN Brand Shares of Fruit Snacks: % Value 2016-2019
Table 114 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2014-2019
Table 115 Distribution of Sweet Biscuits by Format: % Value 2014-2019
Table 116 Distribution of Snack Bars by Format: % Value 2014-2019
Table 117 Distribution of Fruit Snacks by Format: % Value 2014-2019
Table 118 Forecast Sales of Biscuits and Snack Bars by Category: Volume 2019-2024
Table 119 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2019-2024
Table 120 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2019-2024
Table 121 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2019-2024

Baby Food in Denmark

HEADLINES

PROSPECTS

Convenience stimulates sales despite stagnant birth rate

Study criticising baby food in pouches could lead to changes in packaging format

Boom in organic baby food appears to have stabilised due to price-sensitivity

COMPETITIVE LANDSCAPE

Competition from locally sourced baby food reduces share of leading player

Strong performances for two domestic players with high quality and organic products

Semper hedges its bets by offering both organic and non-organic brands

CATEGORY DATA

Table 122 Sales of Baby Food by Category: Volume 2014-2019
Table 123 Sales of Baby Food by Category: Value 2014-2019
Table 124 Sales of Baby Food by Category: % Volume Growth 2014-2019
Table 125 Sales of Baby Food by Category: % Value Growth 2014-2019
Table 126 NBO Company Shares of Baby Food: % Value 2015-2019
Table 127 LBN Brand Shares of Baby Food: % Value 2016-2019
Table 128 Distribution of Baby Food by Format: % Value 2014-2019
Table 129 Forecast Sales of Baby Food by Category: Volume 2019-2024
Table 130 Forecast Sales of Baby Food by Category: Value 2019-2024
Table 131 Forecast Sales of Baby Food by Category: % Volume Growth 2019-2024
Table 132 Forecast Sales of Baby Food by Category: % Value Growth 2019-2024

Butter and Spreads in Denmark

HEADLINES

PROSPECTS

Butter benefits from organic trend and changing consumer perceptions

Sales of readymade lunches increase, hampering growth in butter and spreads

Rising health awareness leads to growth for lactose-free products

COMPETITIVE LANDSCAPE

Arla Foods maintains dominance with organic and lactose-free variants

Dairy-free products attract attention with the rise of veganism

Lack of innovation in margarine and cooking fats as consumers cook less at home

CATEGORY DATA

Table 133 Sales of Butter and Spreads by Category: Volume 2014-2019
Table 134 Sales of Butter and Spreads by Category: Value 2014-2019
Table 135 Sales of Butter and Spreads by Category: % Volume Growth 2014-2019
Table 136 Sales of Butter and Spreads by Category: % Value Growth 2014-2019
Table 137 NBO Company Shares of Butter and Spreads: % Value 2015-2019
Table 138 LBN Brand Shares of Butter and Spreads: % Value 2016-2019
Table 139 Distribution of Butter and Spreads by Format: % Value 2014-2019
Table 140 Forecast Sales of Butter and Spreads by Category: Volume 2019-2024
Table 141 Forecast Sales of Butter and Spreads by Category: Value 2019-2024
Table 142 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2019-2024
Table 143 Forecast Sales of Butter and Spreads by Category: % Value Growth 2019-2024

Cheese in Denmark

HEADLINES

PROSPECTS

Organic cheese grows along with move towards healthy and natural lifestyles

Claimed health benefits of cheese likely to boost growth

Meat-free diets boost growth, although vegan options are currently limited

COMPETITIVE LANDSCAPE

Arla maintains growth with further launches of organic cheese

Lactose-free cheese grows, with rising number of cheese shops boosting sales

New vegan products, and promotion of products for those following a meat-free diet

CATEGORY DATA

Table 144 Sales of Cheese by Category: Volume 2014-2019
Table 145 Sales of Cheese by Category: Value 2014-2019
Table 146 Sales of Cheese by Category: % Volume Growth 2014-2019
Table 147 Sales of Cheese by Category: % Value Growth 2014-2019
Table 148 Sales of Spreadable Processed Cheese by Type: % Value 2014-2019
Table 149 Sales of Unprocessed Cheese by Type: % Value 2014-2019
Table 150 NBO Company Shares of Cheese: % Value 2015-2019
Table 151 LBN Brand Shares of Cheese: % Value 2016-2019
Table 152 Distribution of Cheese by Format: % Value 2014-2019
Table 153 Forecast Sales of Cheese by Category: Volume 2019-2024
Table 154 Forecast Sales of Cheese by Category: Value 2019-2024
Table 155 Forecast Sales of Cheese by Category: % Volume Growth 2019-2024
Table 156 Forecast Sales of Cheese by Category: % Value Growth 2019-2024

Drinking Milk Products in Denmark

HEADLINES

PROSPECTS

Strong shift to milk alternatives due to animal welfare and sustainability concerns

Rising consumption of lactose-free milk by those with and without lactose intolerance

Changing perceptions of fat lead to continued growth for full fat milk

COMPETITIVE LANDSCAPE

Arla moves further into lactose-free milk, which increases its share

Naturli' Foods dominates milk alternatives, but other players see strong growth

Matilde and Cocio are the top choices amongst young people in flavoured milk drinks

CATEGORY DATA

Table 157 Sales of Drinking Milk Products by Category: Volume 2014-2019
Table 158 Sales of Drinking Milk Products by Category: Value 2014-2019
Table 159 Sales of Drinking Milk Products by Category: % Volume Growth 2014-2019
Table 160 Sales of Drinking Milk Products by Category: % Value Growth 2014-2019
Table 161 NBO Company Shares of Drinking Milk Products: % Value 2015-2019
Table 162 LBN Brand Shares of Drinking Milk Products: % Value 2016-2019
Table 163 Distribution of Drinking Milk Products by Format: % Value 2014-2019
Table 164 Forecast Sales of Drinking Milk Products Products by Category: Volume 2019-2024
Table 165 Forecast Sales of Drinking Milk Products Products by Category: Value 2019-2024
Table 166 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2019-2024
Table 167 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2019-2024

Other Dairy in Denmark

HEADLINES

PROSPECTS

Ready meals and health trend hamper growth in cream, but it continues to dominate

Chilled snacks follows dynamics of chocolate confectionery

Quark attracts attention and offers recipe recommendations

COMPETITIVE LANDSCAPE

Arla’s dominance of the largest category, cream, maintains its lead

Kinder Pengui returns to Coop shelves after a long absence

Decline in coffee whiteners leads to stable company shares and no new brands

CATEGORY DATA

Table 168 Sales of Other Dairy by Category: Volume 2014-2019
Table 169 Sales of Other Dairy by Category: Value 2014-2019
Table 170 Sales of Other Dairy by Category: % Volume Growth 2014-2019
Table 171 Sales of Other Dairy by Category: % Value Growth 2014-2019
Table 172 Sales of Cream by Type: % Value 2014-2019
Table 173 NBO Company Shares of Other Dairy: % Value 2015-2019
Table 174 LBN Brand Shares of Other Dairy: % Value 2016-2019
Table 175 Distribution of Other Dairy by Format: % Value 2014-2019
Table 176 Forecast Sales of Other Dairy by Category: Volume 2019-2024
Table 177 Forecast Sales of Other Dairy by Category: Value 2019-2024
Table 178 Forecast Sales of Other Dairy by Category: % Volume Growth 2019-2024
Table 179 Forecast Sales of Other Dairy by Category: % Value Growth 2019-2024

Yoghurt and Sour Milk Products in Denmark

HEADLINES

PROSPECTS

Consumers who include meat-free days in their diet boost sales

Consumers look for lower sugar products, hampering growth in drinking yoghurt

Resurgence of koldskål boosts sales of sour milk products

COMPETITIVE LANDSCAPE

New healthy product developments boost Arla’s lead

Dairy-free yoghurt is waiting to be discovered

Relaunch of vegan koldskål brand expected to perform well

CATEGORY DATA

Table 180 Sales of Yoghurt and Sour Milk Products by Category: Volume 2014-2019
Table 181 Sales of Yoghurt and Sour Milk Products by Category: Value 2014-2019
Table 182 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2014-2019
Table 183 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2014-2019
Table 184 Sales of Flavoured Yoghurt by Flavour: Rankings 2014-2019
Table 185 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2015-2019
Table 186 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2016-2019
Table 187 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2014-2019
Table 188 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2019-2024
Table 189 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2019-2024
Table 190 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2019-2024
Table 191 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2019-2024

Baked Goods in Denmark

HEADLINES

PROSPECTS

Structural transformation in leavened bread as consumers’ tastes change

Bake-off gives significant competition to bakeries, leading to closures

Health and wellness variants continue to perform well

COMPETITIVE LANDSCAPE

Leading branded players see declines due to bake-off

Lantmännen Schulstad’s more sustainable packaging establishes a green image

Gluten-free players continue to see growth, although this is starting to slow

CATEGORY DATA

Table 192 Sales of Baked Goods by Category: Volume 2014-2019
Table 193 Sales of Baked Goods by Category: Value 2014-2019
Table 194 Sales of Baked Goods by Category: % Volume Growth 2014-2019
Table 195 Sales of Baked Goods by Category: % Value Growth 2014-2019
Table 196 Sales of Pastries by Type: % Value 2014-2019
Table 197 NBO Company Shares of Baked Goods: % Value 2015-2019
Table 198 LBN Brand Shares of Baked Goods: % Value 2016-2019
Table 199 Distribution of Baked Goods by Format: % Value 2014-2019
Table 200 Forecast Sales of Baked Goods by Category: Volume 2019-2024
Table 201 Forecast Sales of Baked Goods by Category: Value 2019-2024
Table 202 Forecast Sales of Baked Goods by Category: % Volume Growth 2019-2024
Table 203 Forecast Sales of Baked Goods by Category: % Value Growth 2019-2024

Breakfast Cereals in Denmark

HEADLINES

PROSPECTS

Continued growth despite the challenge from snack bars

Hot cereals sees strong growth for health reasons, but lacks convenience

Volume decline for children’s breakfast cereals due to unhealthy perception

COMPETITIVE LANDSCAPE

Strength of Axa and Kornkammeret brands maintains Lantmännen Cerealia’s lead

Nordisk Kellogg’s attempt to turn around its decline

Better quality and improving consumer perceptions lead to growth for private label

CATEGORY DATA

Table 204 Sales of Breakfast Cereals by Category: Volume 2014-2019
Table 205 Sales of Breakfast Cereals by Category: Value 2014-2019
Table 206 Sales of Breakfast Cereals by Category: % Volume Growth 2014-2019
Table 207 Sales of Breakfast Cereals by Category: % Value Growth 2014-2019
Table 208 NBO Company Shares of Breakfast Cereals: % Value 2015-2019
Table 209 LBN Brand Shares of Breakfast Cereals: % Value 2016-2019
Table 210 Distribution of Breakfast Cereals by Format: % Value 2014-2019
Table 211 Forecast Sales of Breakfast Cereals by Category: Volume 2019-2024
Table 212 Forecast Sales of Breakfast Cereals by Category: Value 2019-2024
Table 213 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2019-2024
Table 214 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2019-2024

Processed Fruit and Vegetables in Denmark

HEADLINES

PROSPECTS

Little movement for frozen processed potatoes due to opposing trends

Meat-free meals lead to rising demand for shelf stable beans

Frozen fruit grows as consumers better understand the health benefits

COMPETITIVE LANDSCAPE

Coop Danmark leads due to its environmental focus

Private label dominates most categories due to lack of brand preference

Climate change could hamper the performance of Danish companies

CATEGORY DATA

Table 215 Sales of Processed Fruit and Vegetables by Category: Volume 2014-2019
Table 216 Sales of Processed Fruit and Vegetables by Category: Value 2014-2019
Table 217 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2014-2019
Table 218 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2014-2019
Table 219 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2014-2019
Table 220 NBO Company Shares of Processed Fruit and Vegetables: % Value 2015-2019
Table 221 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2016-2019
Table 222 Distribution of Processed Fruit and Vegetables by Format: % Value 2014-2019
Table 223 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2019-2024
Table 224 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2019-2024
Table 225 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2019-2024
Table 226 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2019-2024

Processed Meat and Seafood in Denmark

HEADLINES

PROSPECTS

Meat-free days and meat-free diets gain popularity, boosting meat alternatives

Transition to a healthier diet leads to declines for red meat and growth for poultry

The Danish fish consumption paradox – why Danes will not eat more fish

COMPETITIVE LANDSCAPE

Expansion plans to address the threat from private label

Naturli’ meat substitutes see dynamic growth, which is expected to continue

Supermarkets promote meat-free days

CATEGORY DATA

Table 227 Sales of Processed Meat and Seafood by Category: Volume 2014-2019
Table 228 Sales of Processed Meat and Seafood by Category: Value 2014-2019
Table 229 Sales of Processed Meat and Seafood by Category: % Volume Growth 2014-2019
Table 230 Sales of Processed Meat and Seafood by Category: % Value Growth 2014-2019
Table 231 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 232 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 233 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 234 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2014-2019
Table 235 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2014-2019
Table 236 NBO Company Shares of Processed Meat and Seafood: % Value 2015-2019
Table 237 LBN Brand Shares of Processed Meat and Seafood: % Value 2016-2019
Table 238 Distribution of Processed Meat and Seafood by Format: % Value 2014-2019
Table 239 Forecast Sales of Processed Meat and Seafood by Category: Volume 2019-2024
Table 240 Forecast Sales of Processed Meat and Seafood by Category: Value 2019-2024
Table 241 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2019-2024
Table 242 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2019-2024

Rice, Pasta and Noodles in Denmark

HEADLINES

PROSPECTS

The gluten-free trend affects both rice and pasta

Convenience affects purchasing decisions, with pasta and noodles benefiting

Convenience, taste and price maintain the popularity of instant noodles

COMPETITIVE LANDSCAPE

Case dropped against Orkla’s Pastella Grøntsagsbånd, ending the uncertainty

Quality helps Haugen-Gruppen increase its share in instant noodle cups

Prices and improving reputation set to maintain private label dominance in rice

CATEGORY DATA

Table 243 Sales of Rice, Pasta and Noodles by Category: Volume 2014-2019
Table 244 Sales of Rice, Pasta and Noodles by Category: Value 2014-2019
Table 245 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2014-2019
Table 246 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2014-2019
Table 247 Sales of Instant Noodles by Leading Flavours: Rankings 2014-2019
Table 248 NBO Company Shares of Rice, Pasta and Noodles: % Value 2015-2019
Table 249 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2016-2019
Table 250 NBO Company Shares of Rice: % Value 2015-2019
Table 251 LBN Brand Shares of Rice: % Value 2016-2019
Table 252 NBO Company Shares of Pasta: % Value 2015-2019
Table 253 LBN Brand Shares of Pasta: % Value 2016-2019
Table 254 NBO Company Shares of Noodles: % Value 2015-2019
Table 255 LBN Brand Shares of Noodles: % Value 2016-2019
Table 256 Distribution of Rice, Pasta and Noodles by Format: % Value 2014-2019
Table 257 Distribution of Rice by Format: % Value 2014-2019
Table 258 Distribution of Pasta by Format: % Value 2014-2019
Table 259 Distribution of Noodles by Format: % Value 2014-2019
Table 260 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2019-2024
Table 261 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2019-2024
Table 262 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2019-2024
Table 263 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2019-2024

Edible Oils in Denmark

HEADLINES

PROSPECTS

Consumers look for higher-quality olive oil, leading to rising prices

Growth hampered to some extent by ready meals and foodservice

Standard rapeseed oil remains most popular for everyday cooking

COMPETITIVE LANDSCAPE

Coop Danmark performs well in olive oil due to confirmation of its quality

Premium brands benefit from rising consumer interest

Private label leads oils for everyday cooking

CATEGORY DATA

Table 264 Sales of Edible Oils by Category: Volume 2014-2019
Table 265 Sales of Edible Oils by Category: Value 2014-2019
Table 266 Sales of Edible Oils by Category: % Volume Growth 2014-2019
Table 267 Sales of Edible Oils by Category: % Value Growth 2014-2019
Table 268 NBO Company Shares of Edible Oils: % Value 2015-2019
Table 269 LBN Brand Shares of Edible Oils: % Value 2016-2019
Table 270 Distribution of Edible Oils by Format: % Value 2014-2019
Table 271 Forecast Sales of Edible Oils by Category: Volume 2019-2024
Table 272 Forecast Sales of Edible Oils by Category: Value 2019-2024
Table 273 Forecast Sales of Edible Oils by Category: % Volume Growth 2019-2024
Table 274 Forecast Sales of Edible Oils by Category: % Value Growth 2019-2024

Ready Meals in Denmark

HEADLINES

PROSPECTS

Busy lives, rising quality and changing priorities stimulate growth

Strong growth for chilled products due to their perceived health and higher quality

Ready meals increasingly access consumers’ self-indulgence budget

COMPETITIVE LANDSCAPE

Coop and Cofoco cooperate to offer high-quality products

Coop Danmark grows due to cooperation with Løgismose Meyers

Home-made look appeals to consumers, but not at any price

CATEGORY DATA

Table 275 Sales of Ready Meals by Category: Volume 2014-2019
Table 276 Sales of Ready Meals by Category: Value 2014-2019
Table 277 Sales of Ready Meals by Category: % Volume Growth 2014-2019
Table 278 Sales of Ready Meals by Category: % Value Growth 2014-2019
Table 279 Sales of Chilled Ready Meals by Ethnicity: % Value 2014-2019
Table 280 Sales of Frozen Ready Meals by Ethnicity: % Value 2014-2019
Table 281 NBO Company Shares of Ready Meals: % Value 2015-2019
Table 282 LBN Brand Shares of Ready Meals: % Value 2016-2019
Table 283 Distribution of Ready Meals by Format: % Value 2014-2019
Table 284 Forecast Sales of Ready Meals by Category: Volume 2019-2024
Table 285 Forecast Sales of Ready Meals by Category: Value 2019-2024
Table 286 Forecast Sales of Ready Meals by Category: % Volume Growth 2019-2024
Table 287 Forecast Sales of Ready Meals by Category: % Value Growth 2019-2024

Soup in Denmark

HEADLINES

PROSPECTS

Low prices and health trend maintain the lead of frozen soup

Chilled soup sees the highest growth due to the perception of freshness

Low price and convenience maintain growth in instant soup

COMPETITIVE LANDSCAPE

Mou maintains its lead in frozen soup with advertising and long-standing presence

Knorr continues to dominate powder products and addresses the health trend

Chilled soup sees cooperation between Coop and Cofoco

CATEGORY DATA

Table 288 Sales of Soup by Category: Volume 2014-2019
Table 289 Sales of Soup by Category: Value 2014-2019
Table 290 Sales of Soup by Category: % Volume Growth 2014-2019
Table 291 Sales of Soup by Category: % Value Growth 2014-2019
Table 292 Sales of Soup by Leading Flavours: Rankings 2014-2019
Table 293 NBO Company Shares of Soup: % Value 2015-2019
Table 294 LBN Brand Shares of Soup: % Value 2016-2019
Table 295 Distribution of Soup by Format: % Value 2014-2019
Table 296 Forecast Sales of Soup by Category: Volume 2019-2024
Table 297 Forecast Sales of Soup by Category: Value 2019-2024
Table 298 Forecast Sales of Soup by Category: % Volume Growth 2019-2024
Table 299 Forecast Sales of Soup by Category: % Value Growth 2019-2024

Sweet Spreads in Denmark

HEADLINES

PROSPECTS

Health trend impacts jams and preserves, but not chocolate spreads

Legislative changes hamper growth in nut and seed based spreads

Plan for increasing Danish honey production meets resistance

COMPETITIVE LANDSCAPE

Nutella remains dominant in chocolate spreads despite cross-border shopping

Orkla leads jams and preserves but Fynbo Foods sees a better performance

Loss of trust expected if players do not accurately label their honey

CATEGORY DATA

Table 300 Sales of Sweet Spreads by Category: Volume 2014-2019
Table 301 Sales of Sweet Spreads by Category: Value 2014-2019
Table 302 Sales of Sweet Spreads by Category: % Volume Growth 2014-2019
Table 303 Sales of Sweet Spreads by Category: % Value Growth 2014-2019
Table 304 Sales of Jams and Preserves by Leading Flavours: Rankings 2014-2019
Table 305 NBO Company Shares of Sweet Spreads: % Value 2015-2019
Table 306 LBN Brand Shares of Sweet Spreads: % Value 2016-2019
Table 307 Distribution of Sweet Spreads by Format: % Value 2014-2019
Table 308 Forecast Sales of Sweet Spreads by Category: Volume 2019-2024
Table 309 Forecast Sales of Sweet Spreads by Category: Value 2019-2024
Table 310 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2019-2024
Table 311 Forecast Sales of Sweet Spreads by Category: % Value Growth 2019-2024

Sauces, Dressings and Condiments in Denmark

HEADLINES

PROSPECTS

Slowing growth for cooking and dry sauces, as they are time-consuming

Table 312 benefits from the convenience and organic trend

Herbs and spices receive positive media coverage

COMPETITIVE LANDSCAPE

Private label leads, but brands hold strong positions in specific categories

Quality issues at Graasten Salater hamper growth

Competition from private label leads a company to refocus

CATEGORY DATA

Table 313 Sales of Sauces, Dressings and Condiments by Category: Volume 2014-2019
Table 314 Sales of Sauces, Dressings and Condiments by Category: Value 2014-2019
Table 315 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2014-2019
Table 316 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2014-2019
Table 317 Sales of Cooking Sauces by Type: % Value 2014-2019
Table 318 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2015-2019
Table 319 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2016-2019
Table 320 Distribution of Sauces, Dressings and Condiments by Format: % Value 2014-2019
Table 321 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2019-2024
Table 322 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2019-2024
Table 323 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2019-2024
Table 324 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2019-2024

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