Packaged Food in Denmark

December 2020
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Overview:

Understand the latest market trends and future growth opportunities for the Packaged Food industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Packaged Food industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Packaged Food in Denmark report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Packaged Food in Denmark?
  • Which are the leading brands in Packaged Food in Denmark?
  • How are products distributed in Packaged Food in Denmark?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Packaged Food?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Denmark?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Packaged Food in Denmark

EXECUTIVE SUMMARY

COVID-19 impact on packaged food
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for packaged food?

FOODSERVICE

Sales to Foodservice
Decreased average unit prices as high quality restaurants close whilst cheaper takeaways continue operating Fear of food waste spurs on donations to charities and innovative selling solutions Suppliers focus on demand for high-quality domestic ingredients but largely experience losses
Consumer Foodservice
E-commerce provides lifeline for foodservice companies – no longer the channel for unhealthy food Hardship for restaurant owners as enforced closures and limitations impact revenue Restrictions hamper consumer experience whilst authorities clamp down on rules
Category Data
Chart 1 Packaged Food Value Sales Growth Scenarios: 2017-2024 Chart 2 Packaged Food Impact of Drivers on Value Sales: 2016-2024 Table 1 Foodservice Sales of Packaged Food by Category: Volume 2015-2020 Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025 Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2015-2020 Table 6 Sales of Packaged Food by Category: Value 2015-2020 Table 7 Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 8 Sales of Packaged Food by Category: % Value Growth 2015-2020 Table 9 GBO Company Shares of Packaged Food: % Value 2016-2020 Table 10 NBO Company Shares of Packaged Food: % Value 2016-2020 Table 11 LBN Brand Shares of Packaged Food: % Value 2017-2020 Table 12 Penetration of Private Label by Category: % Value 2015-2020 Table 13 Distribution of Packaged Food by Format: % Value 2015-2020 Table 14 Distribution of Packaged Food by Format and Category: % Value 2020 Table 15 Forecast Sales of Packaged Food by Category: Volume 2020-2025 Table 16 Forecast Sales of Packaged Food by Category: Value 2020-2025 Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025 Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Chocolate Confectionery in Denmark

KEY DATA FINDINGS

2020 IMPACT

Chocolate confectionery benefits in 2020 due to increased snacking consumption sparked by lockdown
Tom Gruppen remains leading player whilst innovation continues pushing the boundaries of chocolate confectionery further
Danes forced to shop domestically amidst lockdown as German border closes

RECOVERY AND OPPORTUNITIES

Chocolate confectionery will continue performing well over the forecast period as the government reduces taxes
Dark chocolate could fall in demand as awareness surrounding the product leads to a loss of its healthy status
E-commerce will gather pace over the forecast period as many Danes will still be afraid of contracting the virus
Summary 2 Other Chocolate Confectionery by Product Type: 2020

CATEGORY DATA

Table 19 Sales of Chocolate Confectionery by Category: Volume 2015-2020 Table 20 Sales of Chocolate Confectionery by Category: Value 2015-2020 Table 21 Sales of Chocolate Confectionery by Category: % Volume Growth 2015-2020 Table 22 Sales of Chocolate Confectionery by Category: % Value Growth 2015-2020 Table 23 Sales of Chocolate Tablets by Type: % Value 2015-2020 Table 24 NBO Company Shares of Chocolate Confectionery: % Value 2016-2020 Table 25 LBN Brand Shares of Chocolate Confectionery: % Value 2017-2020 Table 26 Distribution of Chocolate Confectionery by Format: % Value 2015-2020 Table 27 Forecast Sales of Chocolate Confectionery by Category: Volume 2020-2025 Table 28 Forecast Sales of Chocolate Confectionery by Category: Value 2020-2025 Table 29 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2020-2025 Table 30 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2020-2025

Gum in Denmark

KEY DATA FINDINGS

2020 IMPACT

Gums sees current value sales decline in 2020 as lockdown implementations decrease demand
Mondelez Danmark remains leading player in 2020 whilst domestic player True Gum suffers as a result of COVID-19
E-commerce benefits from lockdown whilst the key retail distributors see value shares fall despite being permitted to stay open

RECOVERY AND OPPORTUNITIES

Chewing gum will recover immediately whilst bubble gum takes longer post lockdown
Organic gum will gain popularity over the forecast period
Innovation over the forecast period is expected to boost consumer interest

CATEGORY DATA

Table 31 Sales of Gum by Category: Volume 2015-2020 Table 32 Sales of Gum by Category: Value 2015-2020 Table 33 Sales of Gum by Category: % Volume Growth 2015-2020 Table 34 Sales of Gum by Category: % Value Growth 2015-2020 Table 35 Sales of Gum by Flavour: Rankings 2015-2020 Table 36 NBO Company Shares of Gum: % Value 2016-2020 Table 37 LBN Brand Shares of Gum: % Value 2017-2020 Table 38 Distribution of Gum by Format: % Value 2015-2020 Table 39 Forecast Sales of Gum by Category: Volume 2020-2025 Table 40 Forecast Sales of Gum by Category: Value 2020-2025 Table 41 Forecast Sales of Gum by Category: % Volume Growth 2020-2025 Table 42 Forecast Sales of Gum by Category: % Value Growth 2020-2025

Sugar Confectionery in Denmark

KEY DATA FINDINGS

2020 IMPACT

Sugar confectionery largely benefits in 2020 from the pandemic, however some product areas suffer in response to lockdown
Haribo Lakrids maintains lead whilst organic sugar confectionery continues growing
Pick and mix sales are prohibited under lockdown due to the possibility of contamination

RECOVERY AND OPPORTUNITIES

Mints and lollipops will recover from as soon as 2021 as daily routines return to normal
Cross-border trade will likely lead the government to bring in new tax policies over the forecast period
Organic sugar confectionery will gather pace over the forecast period in response to the outbreak
Summary 3 Other Sugar Confectionery by Product Type: 2020

CATEGORY DATA

Table 43 Sales of Sugar Confectionery by Category: Volume 2015-2020 Table 44 Sales of Sugar Confectionery by Category: Value 2015-2020 Table 45 Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020 Table 46 Sales of Sugar Confectionery by Category: % Value Growth 2015-2020 Table 47 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2015-2020 Table 48 NBO Company Shares of Sugar Confectionery: % Value 2016-2020 Table 49 LBN Brand Shares of Sugar Confectionery: % Value 2017-2020 Table 50 Distribution of Sugar Confectionery by Format: % Value 2015-2020 Table 51 Forecast Sales of Sugar Confectionery by Category: Volume 2020-2025 Table 52 Forecast Sales of Sugar Confectionery by Category: Value 2020-2025 Table 53 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025 Table 54 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2020-2025

Sweet Biscuits, Snack Bars and Fruit Snacks in Denmark

KEY DATA FINDINGS

2020 IMPACT

Sweet biscuits and fruit snacks will largely benefit in 2020 from lockdown, whilst snack bars suffers from consumer confinement
Bisca remains leading player in 2020 whilst the health and wellness trend impacts innovation
E-commerce gathers pace due to lockdown whilst forecourt retailers loses value share due to travel restrictions

RECOVERY AND OPPORTUNITIES

Sweet biscuits will fall in demand post lockdown whilst snack bars perform well as consumers return to focusing on healthy eating
High sugar content of fruit snacks will sway some consumers away from purchasing at the beginning of the forecast period
Protein/energy bars will perform well over the forecast period despite high calorie content

CATEGORY DATA

Table 55 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2015-2020 Table 56 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2015-2020 Table 57 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2015-2020 Table 58 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2015-2020 Table 59 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2016-2020 Table 60 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2017-2020 Table 61 NBO Company Shares of Sweet Biscuits: % Value 2016-2020 Table 62 LBN Brand Shares of Sweet Biscuits: % Value 2017-2020 Table 63 NBO Company Shares of Snack Bars: % Value 2016-2020 Table 64 LBN Brand Shares of Snack Bars: % Value 2017-2020 Table 65 NBO Company Shares of Fruit Snacks: % Value 2016-2020 Table 66 LBN Brand Shares of Fruit Snacks: % Value 2017-2020 Table 67 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2015-2020 Table 68 Distribution of Sweet Biscuits by Format: % Value 2015-2020 Table 69 Distribution of Snack Bars by Format: % Value 2015-2020 Table 70 Distribution of Fruit Snacks by Format: % Value 2015-2020 Table 71 Forecast Sales of Biscuits and Snack Bars by Category: Volume 2020-2025 Table 72 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025 Table 73 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025 Table 74 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025

Ice Cream and Frozen Desserts in Denmark

KEY DATA FINDINGS

2020 IMPACT

COVID-19 outbreak impacts sales as consumers become more cautious of contamination of their food
Friskob Is remains leading player whilst vegan ice cream continues to grow in demand
Seasonality and weather impacts ice cream and frozen desserts as well as the COVID-19 outbreak

RECOVERY AND OPPORTUNITIES

Impulse ice cream and unpackaged ice cream will recover as lockdown eases in time for summer
More organic variants are expected over the forecast period as Danes focus on health
The premiumisation trend will gather pace over the forecast period as health conscious consumers will be willing to pay more for better quality products

CATEGORY DATA

Table 75 Sales of Ice Cream and Frozen Desserts by Category: Volume 2015-2020 Table 76 Sales of Ice Cream and Frozen Desserts by Category: Value 2015-2020 Table 77 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2015-2020 Table 78 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2015-2020 Table 79 Sales of Ice Cream by Leading Flavours: Rankings 2015-2020 Table 80 Sales of Impulse Ice Cream by Format: % Value 2015-2020 Table 81 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2016-2020 Table 82 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2017-2020 Table 83 NBO Company Shares of Ice Cream: % Value 2016-2020 Table 84 LBN Brand Shares of Ice Cream: % Value 2017-2020 Table 85 NBO Company Shares of Impulse Ice Cream: % Value 2016-2020 Table 86 LBN Brand Shares of Impulse Ice Cream: % Value 2017-2020 Table 87 NBO Company Shares of Take-home Ice Cream: % Value 2016-2020 Table 88 LBN Brand Shares of Take-home Ice Cream: % Value 2017-2020 Table 89 NBO Company Shares of Frozen Desserts: % Value 2016-2020 Table 90 LBN Brand Shares of Frozen Desserts: % Value 2017-2020 Table 91 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2015-2020 Table 92 Distribution of Ice Cream by Format: % Value 2015-2020 Table 93 Distribution of Frozen Desserts by Format: % Value 2015-2020 Table 94 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2020-2025 Table 95 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2020-2025 Table 96 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2020-2025 Table 97 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2020-2025

Savoury Snacks in Denmark

KEY DATA FINDINGS

2020 IMPACT

Lockdown changes consumers’ snacking preferences in 2020 as healthy snacking is replaced with indulgent snacking, which negatively benefits savoury snacks overall
Domestic player Kims continues to lead in 2020 due to consumer familiarity and a wide presence across savour snacks
Nuts drops in demand in 2020 despite lower unit prices as consumers favour more indulgent snacks

RECOVERY AND OPPORTUNITIES

Savoury snacks will recover overall from as soon as 2021 as consumers return to their pre lockdown snacking habits
Nuts, seeds and trail mixes will benefit from the health and wellness trend over the forecast period
Potato chips will underperform over the forecast period as Danes prioritise their health
Summary 4 Other Savoury Snacks by Product Type: 2020

CATEGORY DATA

Table 98 Sales of Savoury Snacks by Category: Volume 2015-2020 Table 99 Sales of Savoury Snacks by Category: Value 2015-2020 Table 100 Sales of Savoury Snacks by Category: % Volume Growth 2015-2020 Table 101 Sales of Savoury Snacks by Category: % Value Growth 2015-2020 Table 102 NBO Company Shares of Savoury Snacks: % Value 2016-2020 Table 103 LBN Brand Shares of Savoury Snacks: % Value 2017-2020 Table 104 Distribution of Savoury Snacks by Format: % Value 2015-2020 Table 105 Forecast Sales of Savoury Snacks by Category: Volume 2020-2025 Table 106 Forecast Sales of Savoury Snacks by Category: Value 2020-2025 Table 107 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2020-2025 Table 108 Forecast Sales of Savoury Snacks by Category: % Value Growth 2020-2025

Baby Food in Denmark

KEY DATA FINDINGS

2020 IMPACT

Stockpiling trend has little impact on baby food in 2020
Domestic players utilise organic trend to increase value shares
Stagnating birth rates prevent full potential growth of baby food

RECOVERY AND OPPORTUNITIES

Liquid standard milk formula will continue to perform well thanks to natural image
Baby food in pouches will continue to be impaired by bad press
Organic baby food dwindles slightly post lockdown due to cost concerns

CATEGORY DATA

Table 109 Sales of Baby Food by Category: Volume 2015-2020 Table 110 Sales of Baby Food by Category: Value 2015-2020 Table 111 Sales of Baby Food by Category: % Volume Growth 2015-2020 Table 112 Sales of Baby Food by Category: % Value Growth 2015-2020 Table 113 NBO Company Shares of Baby Food: % Value 2016-2020 Table 114 LBN Brand Shares of Baby Food: % Value 2017-2020 Table 115 Distribution of Baby Food by Format: % Value 2015-2020 Table 116 Forecast Sales of Baby Food by Category: Volume 2020-2025 Table 117 Forecast Sales of Baby Food by Category: Value 2020-2025 Table 118 Forecast Sales of Baby Food by Category: % Volume Growth 2020-2025 Table 119 Forecast Sales of Baby Food by Category: % Value Growth 2020-2025

Butter and Spreads in Denmark

KEY DATA FINDINGS

2020 IMPACT

Butter and spreads benefits from home seclusion
Leading player rejuvenates iconic brand Lurpak
E-commerce gathers pace during lockdown as consumers stay home

RECOVERY AND OPPORTUNITIES

Butter and spreads will see slowed growth post lockdown as consumers bake less
Smørbar products will increase in popularity over the forecast period
Lactose-free will continue to rise in demand thanks to free from trend

CATEGORY DATA

Table 120 Sales of Butter and Spreads by Category: Volume 2015-2020 Table 121 Sales of Butter and Spreads by Category: Value 2015-2020 Table 122 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020 Table 123 Sales of Butter and Spreads by Category: % Value Growth 2015-2020 Table 124 NBO Company Shares of Butter and Spreads: % Value 2016-2020 Table 125 LBN Brand Shares of Butter and Spreads: % Value 2017-2020 Table 126 Distribution of Butter and Spreads by Format: % Value 2015-2020 Table 127 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025 Table 128 Forecast Sales of Butter and Spreads by Category: Value 2020-2025 Table 129 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025 Table 130 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025

Cheese in Denmark

KEY DATA FINDINGS

2020 IMPACT

Cheese benefits from home seclusion due to its health benefits and good taste
Organic cheese is a success for leading player Arla Foods
Lactalis prevents six tonnes of cheese from going to waste

RECOVERY AND OPPORTUNITIES

Cheese will underperform post lockdown as consumers indulge less and return to work
Organic cheese will be boosted by healthy living post lockdown
Vegan cheese will remain a small niche

CATEGORY DATA

Table 131 Sales of Cheese by Category: Volume 2015-2020 Table 132 Sales of Cheese by Category: Value 2015-2020 Table 133 Sales of Cheese by Category: % Volume Growth 2015-2020 Table 134 Sales of Cheese by Category: % Value Growth 2015-2020 Table 135 Sales of Spreadable Processed Cheese by Type: % Value 2015-2020 Table 136 Sales of Unprocessed Cheese by Type: % Value 2015-2020 Table 137 NBO Company Shares of Cheese: % Value 2016-2020 Table 138 LBN Brand Shares of Cheese: % Value 2017-2020 Table 139 Distribution of Cheese by Format: % Value 2015-2020 Table 140 Forecast Sales of Cheese by Category: Volume 2020-2025 Table 141 Forecast Sales of Cheese by Category: Value 2020-2025 Table 142 Forecast Sales of Cheese by Category: % Volume Growth 2020-2025 Table 143 Forecast Sales of Cheese by Category: % Value Growth 2020-2025

Drinking Milk Products in Denmark

KEY DATA FINDINGS

2020 IMPACT

Milk benefits from lockdown as Danes want to indulge
Plant-based products become the point of focus for a variety of players
Animal welfare and sustainability boost demand for milk alternatives

RECOVERY AND OPPORTUNITIES

Post lockdown will see demand for drinking milk products drop as home baking trend slows
Plant-based products will continue to perform the best over the forecast period
Lactose-free milk will benefit from health and wellness trend

CATEGORY DATA

Table 144 Sales of Drinking Milk Products by Category: Volume 2015-2020 Table 145 Sales of Drinking Milk Products by Category: Value 2015-2020 Table 146 Sales of Drinking Milk Products by Category: % Volume Growth 2015-2020 Table 147 Sales of Drinking Milk Products by Category: % Value Growth 2015-2020 Table 148 NBO Company Shares of Drinking Milk Products: % Value 2016-2020 Table 149 LBN Brand Shares of Drinking Milk Products: % Value 2017-2020 Table 150 Distribution of Drinking Milk Products by Format: % Value 2015-2020 Table 151 Forecast Sales of Drinking Milk Products Products by Category: Volume 2020-2025 Table 152 Forecast Sales of Drinking Milk Products Products by Category: Value 2020-2025 Table 153 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2020-2025 Table 154 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2020-2025

Yoghurt and Sour Milk Products in Denmark

KEY DATA FINDINGS

2020 IMPACT

Yoghurt and sour milk sales driven through retail during lockdown
Domestic player Naturmælk suffers from the pandemic as foodservice demand drops
Demand for kefir helps boost sales of sour milk products

RECOVERY AND OPPORTUNITIES

Economic unrest will cause difficulties for yoghurt and sour milk products at the beginning of the forecast period
Flavoured yoghurt will be hampered by the growing awareness of health
Lactose-free yoghurt will continue to grow in demand due to free from trend

CATEGORY DATA

Table 155 Sales of Yoghurt and Sour Milk Products by Category: Volume 2015-2020 Table 156 Sales of Yoghurt and Sour Milk Products by Category: Value 2015-2020 Table 157 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2015-2020 Table 158 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2015-2020 Table 159 Sales of Flavoured Yoghurt by Flavour: Rankings 2015-2020 Table 160 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2016-2020 Table 161 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2017-2020 Table 162 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2015-2020 Table 163 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025 Table 164 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025 Table 165 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025 Table 166 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025

Other Dairy in Denmark

KEY DATA FINDINGS

2020 IMPACT

Vegan cream booms amidst lockdown as vegans turn to home baking
Arla foods continues to dominate in 2020 with little competition other than private label
Quark benefits from home confinement in 2020

RECOVERY AND OPPORTUNITIES

Coffee whiteners will continue to underperform as consumers prioritise coffee flavour
Cream will return to underperforming despite the spike in demand during lockdown
Chilled dairy desserts will be a popular work snack post lockdown

CATEGORY DATA

Table 167 Sales of Other Dairy by Category: Volume 2015-2020 Table 168 Sales of Other Dairy by Category: Value 2015-2020 Table 169 Sales of Other Dairy by Category: % Volume Growth 2015-2020 Table 170 Sales of Other Dairy by Category: % Value Growth 2015-2020 Table 171 Sales of Cream by Type: % Value 2015-2020 Table 172 NBO Company Shares of Other Dairy: % Value 2016-2020 Table 173 LBN Brand Shares of Other Dairy: % Value 2017-2020 Table 174 Distribution of Other Dairy by Format: % Value 2015-2020 Table 175 Forecast Sales of Other Dairy by Category: Volume 2020-2025 Table 176 Forecast Sales of Other Dairy by Category: Value 2020-2025 Table 177 Forecast Sales of Other Dairy by Category: % Volume Growth 2020-2025 Table 178 Forecast Sales of Other Dairy by Category: % Value Growth 2020-2025

Edible Oils in Denmark

KEY DATA FINDINGS

2020 IMPACT

Foodservice closures alter shares of edible oils
Increased demand for premium ingredients as consumers seek to recreate the restaurant experience at home
Increasing unemployment and diminishing incomes sees some consumers opting for cheaper edible oils

RECOVERY AND OPPORTUNITIES

Foodservice set for recovery as restrictions are relaxed
Convenience trend expected to regain importance as consumers resume busy lifestyles
Increased interest in recipe experimentation expected as consumers stability returns

CATEGORY DATA

Table 179 Sales of Edible Oils by Category: Volume 2015-2020 Table 180 Sales of Edible Oils by Category: Value 2015-2020 Table 181 Sales of Edible Oils by Category: % Volume Growth 2015-2020 Table 182 Sales of Edible Oils by Category: % Value Growth 2015-2020 Table 183 NBO Company Shares of Edible Oils: % Value 2016-2020 Table 184 LBN Brand Shares of Edible Oils: % Value 2017-2020 Table 185 Distribution of Edible Oils by Format: % Value 2015-2020 Table 186 Forecast Sales of Edible Oils by Category: Volume 2020-2025 Table 187 Forecast Sales of Edible Oils by Category: Value 2020-2025 Table 188 Forecast Sales of Edible Oils by Category: % Volume Growth 2020-2025 Table 189 Forecast Sales of Edible Oils by Category: % Value Growth 2020-2025

Ready Meals in Denmark

KEY DATA FINDINGS

2020 IMPACT

Ready meals continue benefitting from convenience trend during lockdown
Foodservice and e-commerce sales rise due to social distancing measures
Health trend benefits more trusted domestic companies and private label

RECOVERY AND OPPORTUNITIES

Convenience set to continue being a key factor in consumer purchasing decisions
Consumers expected to indulge as economy recovers
Growing number of players to offer plant-based varieties

CATEGORY DATA

Table 190 Sales of Ready Meals by Category: Volume 2015-2020 Table 191 Sales of Ready Meals by Category: Value 2015-2020 Table 192 Sales of Ready Meals by Category: % Volume Growth 2015-2020 Table 193 Sales of Ready Meals by Category: % Value Growth 2015-2020 Table 194 Sales of Chilled Ready Meals by Ethnicity: % Value 2015-2020 Table 195 Sales of Frozen Ready Meals by Ethnicity: % Value 2015-2020 Table 196 NBO Company Shares of Ready Meals: % Value 2016-2020 Table 197 LBN Brand Shares of Ready Meals: % Value 2017-2020 Table 198 Distribution of Ready Meals by Format: % Value 2015-2020 Table 199 Forecast Sales of Ready Meals by Category: Volume 2020-2025 Table 200 Forecast Sales of Ready Meals by Category: Value 2020-2025 Table 201 Forecast Sales of Ready Meals by Category: % Volume Growth 2020-2025 Table 202 Forecast Sales of Ready Meals by Category: % Value Growth 2020-2025

Sauces, Dressings and Condiments in Denmark

KEY DATA FINDINGS

2020 IMPACT

Table 203 benefits from the convenience and organic trend
Demand for cooking sauces and spices increases in line with growing popularity of traditional Danish dishes
Beuvais debuts first ketchup with keyhole labelling

RECOVERY AND OPPORTUNITIES

Greater scope for new products following recovery from COVID-19
Foodservice and retail landscape set to revert as consumers likely to return to previous purchasing behaviours
Slowing growth for cooking and dry sauces, as they are time-consuming

CATEGORY DATA

Table 204 Sales of Sauces, Dressings and Condiments by Category: Volume 2015-2020 Table 205 Sales of Sauces, Dressings and Condiments by Category: Value 2015-2020 Table 206 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2015-2020 Table 207 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2015-2020 Table 208 Sales of Cooking Sauces by Type: % Value 2015-2020 Table 209 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2016-2020 Table 210 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2017-2020 Table 211 Distribution of Sauces, Dressings and Condiments by Format: % Value 2015-2020 Table 212 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2020-2025 Table 213 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2020-2025 Table 214 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2020-2025 Table 215 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2020-2025

Sweet Spreads in Denmark

KEY DATA FINDINGS

2020 IMPACT

Increase in home-baking revives growth of jams and preserves
Dynamic growth of Nutella within Denmark
Jakobsen doubles up inventory supply to meet demands of immunity-conscious consumers

RECOVERY AND OPPORTUNITIES

Danes expected to seek cheaper chocolate spreads abroad
Bad news for jams and preserves as home cooking trend set to come to an end
Plan for increasing Danish honey production meets resistance

CATEGORY DATA

Table 216 Sales of Sweet Spreads by Category: Volume 2015-2020 Table 217 Sales of Sweet Spreads by Category: Value 2015-2020 Table 218 Sales of Sweet Spreads by Category: % Volume Growth 2015-2020 Table 219 Sales of Sweet Spreads by Category: % Value Growth 2015-2020 Table 220 Sales of Jams and Preserves by Leading Flavours: Rankings 2015-2020 Table 221 NBO Company Shares of Sweet Spreads: % Value 2016-2020 Table 222 LBN Brand Shares of Sweet Spreads: % Value 2017-2020 Table 223 Distribution of Sweet Spreads by Format: % Value 2015-2020 Table 224 Forecast Sales of Sweet Spreads by Category: Volume 2020-2025 Table 225 Forecast Sales of Sweet Spreads by Category: Value 2020-2025 Table 226 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2020-2025 Table 227 Forecast Sales of Sweet Spreads by Category: % Value Growth 2020-2025

Soup in Denmark

KEY DATA FINDINGS

2020 IMPACT

Soup remains a popular lockdown food choice
Foodservice sales of soup suffer under COVID-19 restrictions
Low price and convenience maintain growth in instant soup

RECOVERY AND OPPORTUNITIES

Foodservice set to regain shares from retail as consumers resume eating-out
Consumers likely to opt for higher quality soups as economy recovers
Retail growth expected for soup as convenience trend continues

CATEGORY DATA

Table 228 Sales of Soup by Category: Volume 2015-2020 Table 229 Sales of Soup by Category: Value 2015-2020 Table 230 Sales of Soup by Category: % Volume Growth 2015-2020 Table 231 Sales of Soup by Category: % Value Growth 2015-2020 Table 232 Sales of Soup by Leading Flavours: Rankings 2015-2020 Table 233 NBO Company Shares of Soup: % Value 2016-2020 Table 234 LBN Brand Shares of Soup: % Value 2017-2020 Table 235 Distribution of Soup by Format: % Value 2015-2020 Table 236 Forecast Sales of Soup by Category: Volume 2020-2025 Table 237 Forecast Sales of Soup by Category: Value 2020-2025 Table 238 Forecast Sales of Soup by Category: % Volume Growth 2020-2025 Table 239 Forecast Sales of Soup by Category: % Value Growth 2020-2025

Baked Goods in Denmark

KEY DATA FINDINGS

2020 IMPACT

Stable retail sales for baked goods, whilst foodservice suffers under COVID-19 safety measures
Bake-off gives significant competition to bakeries, leading to closures
Changing tastes and purchasing behaviours force companies to adapt

RECOVERY AND OPPORTUNITIES

Sales expected to normalise for both retail and foodservice; heightened interest in cake mixes and e-commerce set to continue
Unpackaged leavened bread set to have greater appeal than packaged
Health and wellness trend expected to offer innovation opportunities

CATEGORY DATA

Table 240 Sales of Baked Goods by Category: Volume 2015-2020 Table 241 Sales of Baked Goods by Category: Value 2015-2020 Table 242 Sales of Baked Goods by Category: % Volume Growth 2015-2020 Table 243 Sales of Baked Goods by Category: % Value Growth 2015-2020 Table 244 Sales of Pastries by Type: % Value 2015-2020 Table 245 NBO Company Shares of Baked Goods: % Value 2016-2020 Table 246 LBN Brand Shares of Baked Goods: % Value 2017-2020 Table 247 Distribution of Baked Goods by Format: % Value 2015-2020 Table 248 Forecast Sales of Baked Goods by Category: Volume 2020-2025 Table 249 Forecast Sales of Baked Goods by Category: Value 2020-2025 Table 250 Forecast Sales of Baked Goods by Category: % Volume Growth 2020-2025 Table 251 Forecast Sales of Baked Goods by Category: % Value Growth 2020-2025

Breakfast Cereals in Denmark

KEY DATA FINDINGS

2020 IMPACT

Hot cereals sees strong growth for health reasons, but lacks convenience
Children’s breakfast cereals posts growth due to more at-home breakfasts
Strength of Axa and Kornkammeret brands maintains Lantmännen Cerealia’s lead

RECOVERY AND OPPORTUNITIES

Continued growth despite the challenge from snack bars
Brand competition unlikely to be defined by price as consumers opt for health benefits and quality
Volume decline expected for children’s breakfast cereals due to unhealthy perception

CATEGORY DATA

Table 252 Sales of Breakfast Cereals by Category: Volume 2015-2020 Table 253 Sales of Breakfast Cereals by Category: Value 2015-2020 Table 254 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020 Table 255 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020 Table 256 NBO Company Shares of Breakfast Cereals: % Value 2016-2020 Table 257 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020 Table 258 Distribution of Breakfast Cereals by Format: % Value 2015-2020 Table 259 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025 Table 260 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025 Table 261 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025 Table 262 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2020-2025

Processed Meat and Seafood in Denmark

KEY DATA FINDINGS

2020 IMPACT

Reversal of red meat trend as consumers opt for well-known dishes in uncertainty
Meat-free days and meat-free diets gain popularity, boosting meat alternatives
Expansion plans to address the threat from private label

RECOVERY AND OPPORTUNITIES

Domestic meat sales to decline; foodservice and e-commerce set to grow
Transition to a healthier diet leads to declines for red meat and growth for poultry
Limited consumption of fish not expected to change despite location

CATEGORY DATA

Table 263 Sales of Processed Meat and Seafood by Category: Volume 2015-2020 Table 264 Sales of Processed Meat and Seafood by Category: Value 2015-2020 Table 265 Sales of Processed Meat and Seafood by Category: % Volume Growth 2015-2020 Table 266 Sales of Processed Meat and Seafood by Category: % Value Growth 2015-2020 Table 267 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 268 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 269 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2015-2020 Table 270 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2015-2020 Table 271 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2015-2020 Table 272 NBO Company Shares of Processed Meat and Seafood: % Value 2016-2020 Table 273 LBN Brand Shares of Processed Meat and Seafood: % Value 2017-2020 Table 274 Distribution of Processed Meat and Seafood by Format: % Value 2015-2020 Table 275 Forecast Sales of Processed Meat and Seafood by Category: Volume 2020-2025 Table 276 Forecast Sales of Processed Meat and Seafood by Category: Value 2020-2025 Table 277 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2020-2025 Table 278 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2020-2025

Processed Fruit and Vegetables in Denmark

KEY DATA FINDINGS

2020 IMPACT

Limited decrease in frozen processed potatoes as takeaways sustain sales
Frozen processed vegetables and frozen fruit experience greater demand for home cooking during lockdown
Private label dominates most categories due to lack of brand preference

RECOVERY AND OPPORTUNITIES

Processed fruits and vegetables growth set to be driven by increased openness to new foods and flexitarian diets
Frozen fruit and shelf stable beans set to grow as consumers better understand the health benefits
Climate change could hamper the performance of Danish companies

CATEGORY DATA

Table 279 Sales of Processed Fruit and Vegetables by Category: Volume 2015-2020 Table 280 Sales of Processed Fruit and Vegetables by Category: Value 2015-2020 Table 281 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2015-2020 Table 282 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2015-2020 Table 283 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2015-2020 Table 284 NBO Company Shares of Processed Fruit and Vegetables: % Value 2016-2020 Table 285 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2017-2020 Table 286 Distribution of Processed Fruit and Vegetables by Format: % Value 2015-2020 Table 287 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025 Table 288 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2020-2025 Table 289 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025 Table 290 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025

Rice, Pasta and Noodles in Denmark

KEY DATA FINDINGS

2020 IMPACT

Opposing responses to pandemic both drive sales of pasta
Budget-friendly, convenient instant noodles remain a favourite among younger consumers
The gluten-free trend affects both rice and pasta

RECOVERY AND OPPORTUNITIES

Average unit prices to drop as consumers continue to feel the effects of COVID-19
Convenience affects purchasing decisions, with pasta and noodles benefiting
Prices and improving reputation set to maintain private label dominance in rice

CATEGORY DATA

Table 291 Sales of Rice, Pasta and Noodles by Category: Volume 2015-2020 Table 292 Sales of Rice, Pasta and Noodles by Category: Value 2015-2020 Table 293 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2015-2020 Table 294 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2015-2020 Table 295 Sales of Instant Noodles by Leading Flavours: Rankings 2015-2020 Table 296 NBO Company Shares of Rice, Pasta and Noodles: % Value 2016-2020 Table 297 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2017-2020 Table 298 NBO Company Shares of Rice: % Value 2016-2020 Table 299 LBN Brand Shares of Rice: % Value 2017-2020 Table 300 NBO Company Shares of Pasta: % Value 2016-2020 Table 301 LBN Brand Shares of Pasta: % Value 2017-2020 Table 302 NBO Company Shares of Noodles: % Value 2016-2020 Table 303 LBN Brand Shares of Noodles: % Value 2017-2020 Table 304 Distribution of Rice, Pasta and Noodles by Format: % Value 2015-2020 Table 305 Distribution of Rice by Format: % Value 2015-2020 Table 306 Distribution of Pasta by Format: % Value 2015-2020 Table 307 Distribution of Noodles by Format: % Value 2015-2020 Table 308 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025 Table 309 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2020-2025 Table 310 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025 Table 311 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
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