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Country Report

Packaged food in

Packaged Food in Denmark

Dec 2018

US$7,150

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Executive Summary

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Stable growth in packaged food

Retail volume sales of packaged food registered marginal growth in 2018, with stronger dynamics in retail value. Danes are increasingly educating themselves about nutrition, which is leading to greater expectations of quality, for which they are prepared to pay higher unit prices.

The convenience trend transforms consumption patterns

The increasingly hectic lifestyles of Danes continue to create demand for convenient products. In order to be able to maintain the renowned Danish work/life balance, consumers are seeking quick and simple solutions for their meals more often than in the past.

Competitive market with successful local players

Generally the packaged food market can be described as highly competitive, with price being one of the key success factors. Discounting plays an important role, with special offer leaflets by supermarkets significantly impacting consumption.

Shopping list apps revolutionise grocery planning

Grocery planning is generally considered a time consuming activity with a rather low fun factor, although in 2018 there was an opportunity to take it to the next level. One of the most successful apps recently launched is called e-tilbudsavis, which contains all the offers from the major supermarkets, and users can add an item to their shopping list with just one touch, which is also shareable.

Increasingly hectic lifestyles drive growth of convenient products

The convenience trend, which is having a significant impact on the Danish packaged food market, is expected to develop further over the forecast period, as the driving factors remain and strengthen. Danes not only have to focus on work, but as their disposable incomes increase they wish to be more active, going out more often and enjoying experiences with the family.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Packaged food industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Packaged food industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from the category reports in Denmark for free.

The Packaged food in Denmark market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Packaged food in Denmark?
What are the major brands in Denmark?
As economic prospects slowly improve, are consumers starting to eat out more and spending less time cooking at home?
How is private label performing in the wake of retail consolidation and the global economic hangover?
Do consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Packaged Food in Denmark

EXECUTIVE SUMMARY

Stable growth in packaged food

The convenience trend transforms consumption patterns

Competitive market with successful local players

Shopping list apps revolutionise grocery planning

Increasingly hectic lifestyles drive growth of convenient products

FOODSERVICE

Sales to Foodservice

Increased focus on sustainability and food waste in foodservice
Health awareness permeates foodservice
Sales to foodservice follows similar patterns as retail

Consumer Foodservice

Further growth in consumer foodservice
Fast food drives growth
The Danish consumer foodservice paradox

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 8 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 9 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 11 Penetration of Private Label by Category: % Value 2013-2018
Table 12 Distribution of Packaged Food by Format: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format and Category: % Value 2018
Table 14 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Chocolate Confectionery in Denmark

HEADLINES

PROSPECTS

Plain dark chocolate on the rise

Luxury chocolate remains difficult to sell

Tax increase on chocolate products cancelled

COMPETITIVE LANDSCAPE

Private label places price pressure on brands

Mondelez Danmark’s retains leadership of tablets

Alternative channel for luxury chocolate

Summary 2 Other Chocolate Confectionery by Product Type:

CATEGORY DATA

Table 18 Sales of Chocolate Confectionery by Category: Volume 2013-2018
Table 19 Sales of Chocolate Confectionery by Category: Value 2013-2018
Table 20 Sales of Chocolate Confectionery by Category: % Volume Growth 2013-2018
Table 21 Sales of Chocolate Confectionery by Category: % Value Growth 2013-2018
Table 22 Sales of Chocolate Tablets by Type: % Value 2013-2018
Table 23 NBO Company Shares of Chocolate Confectionery: % Value 2014-2018
Table 24 LBN Brand Shares of Chocolate Confectionery: % Value 2015-2018
Table 25 Distribution of Chocolate Confectionery by Format: % Value 2013-2018
Table 26 Forecast Sales of Chocolate Confectionery by Category: Volume 2018-2023
Table 27 Forecast Sales of Chocolate Confectionery by Category: Value 2018-2023
Table 28 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023

Gum in Denmark

HEADLINES

PROSPECTS

Negative media coverage of gum continues

Pick ‘n’ mix confectionery – an alternative sales channel for bubble gum

Sugarised chewing gum to decline despite cancelled tax increase

COMPETITIVE LANDSCAPE

Mondelez Danmark leads gum

Product innovation for status quo

CATEGORY DATA

Table 30 Sales of Gum by Category: Volume 2013-2018
Table 31 Sales of Gum by Category: Value 2013-2018
Table 32 Sales of Gum by Category: % Volume Growth 2013-2018
Table 33 Sales of Gum by Category: % Value Growth 2013-2018
Table 34 Sales of Gum by Flavour: Rankings 2013-2018
Table 35 NBO Company Shares of Gum: % Value 2014-2018
Table 36 LBN Brand Shares of Gum: % Value 2015-2018
Table 37 Distribution of Gum by Format: % Value 2013-2018
Table 38 Forecast Sales of Gum by Category: Volume 2018-2023
Table 39 Forecast Sales of Gum by Category: Value 2018-2023
Table 40 Forecast Sales of Gum by Category: % Volume Growth 2018-2023
Table 41 Forecast Sales of Gum by Category: % Value Growth 2018-2023

Ice Cream and Frozen Desserts in Denmark

HEADLINES

PROSPECTS

Premiumisation in ice cream

Poor weather conditions negatively influence demand

Manufacturers to invest in product innovation

COMPETITIVE LANDSCAPE

Arla quickly withdraws new organic ice cream brand

Frisko Is and Premier Is - Mejerigaarden are leading players

Coop Danmark A/S private label ranks third

CATEGORY DATA

Table 42 Sales of Ice Cream and Frozen Desserts by Category: Volume 2013-2018
Table 43 Sales of Ice Cream and Frozen Desserts by Category: Value 2013-2018
Table 44 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2013-2018
Table 45 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2013-2018
Table 46 Sales of Ice Cream by Leading Flavours: Rankings 2013-2018
Table 47 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2014-2018
Table 48 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2015-2018
Table 49 NBO Company Shares of Ice Cream: % Value 2014-2018
Table 50 LBN Brand Shares of Ice Cream: % Value 2015-2018
Table 51 NBO Company Shares of Impulse Ice Cream: % Value 2014-2018
Table 52 LBN Brand Shares of Impulse Ice Cream: % Value 2015-2018
Table 53 NBO Company Shares of Take-home Ice Cream: % Value 2014-2018
Table 54 LBN Brand Shares of Take-home Ice Cream: % Value 2015-2018
Table 55 NBO Company Shares of Frozen Desserts: % Value 2014-2018
Table 56 LBN Brand Shares of Frozen Desserts: % Value 2015-2018
Table 57 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2013-2018
Table 58 Distribution of Ice Cream by Format: % Value 2013-2018
Table 59 Distribution of Frozen Desserts by Format: % Value 2013-2018
Table 60 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2018-2023
Table 61 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2018-2023
Table 62 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2018-2023
Table 63 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2018-2023

Savoury Snacks in Denmark

HEADLINES

PROSPECTS

Tax reduction on nuts creates basis for significant growth

Restructuring within savoury snacks

Discounts and product innovation to retain consumers of unhealthiest snacks

COMPETITIVE LANDSCAPE

Insect snacks now available on retailers’ shelves

Kims A/S leads domestic sales

Increasing competition within nuts, seeds and trail mixes to increase

Summary 3 Other Savoury Snacks by Product Type:

CATEGORY DATA

Table 64 Sales of Savoury Snacks by Category: Volume 2013-2018
Table 65 Sales of Savoury Snacks by Category: Value 2013-2018
Table 66 Sales of Savoury Snacks by Category: % Volume Growth 2013-2018
Table 67 Sales of Savoury Snacks by Category: % Value Growth 2013-2018
Table 68 NBO Company Shares of Savoury Snacks: % Value 2014-2018
Table 69 LBN Brand Shares of Savoury Snacks: % Value 2015-2018
Table 70 Distribution of Savoury Snacks by Format: % Value 2013-2018
Table 71 Forecast Sales of Savoury Snacks by Category: Volume 2018-2023
Table 72 Forecast Sales of Savoury Snacks by Category: Value 2018-2023
Table 73 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2018-2023
Table 74 Forecast Sales of Savoury Snacks by Category: % Value Growth 2018-2023

Sugar Confectionery in Denmark

HEADLINES

PROSPECTS

Cancelled tax increase package supports growth

Pick ‘n’ mix – the new trend in Danish sugar confectionery

High per capita consumption predicted to increase further

COMPETITIVE LANDSCAPE

Candyking earns its price for global owner Cloetta in Denmark

Close competition among leading players

Cross-border retailing is of no concern to larger players

Summary 4 Other Sugar Confectionery by Product Type:

CATEGORY DATA

Table 75 Sales of Sugar Confectionery by Category: Volume 2013-2018
Table 76 Sales of Sugar Confectionery by Category: Value 2013-2018
Table 77 Sales of Sugar Confectionery by Category: % Volume Growth 2013-2018
Table 78 Sales of Sugar Confectionery by Category: % Value Growth 2013-2018
Table 79 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2013-2018
Table 80 NBO Company Shares of Sugar Confectionery: % Value 2014-2018
Table 81 LBN Brand Shares of Sugar Confectionery: % Value 2015-2018
Table 82 Distribution of Sugar Confectionery by Format: % Value 2013-2018
Table 83 Forecast Sales of Sugar Confectionery by Category: Volume 2018-2023
Table 84 Forecast Sales of Sugar Confectionery by Category: Value 2018-2023
Table 85 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023
Table 86 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2018-2023

Sweet Biscuits, Snack Bars and Fruit Snacks in Denmark

HEADLINES

PROSPECTS

Differing views on dried fruit

Health and wellness trend to support growth of snack bars

Health and wellness products gain in popularity

COMPETITIVE LANDSCAPE

Snacking while travelling – snack bars a popular option

Bisca A/S retains leadership

Private label maintains strong position

CATEGORY DATA

Table 87 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2013-2018
Table 88 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2013-2018
Table 89 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2013-2018
Table 90 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2013-2018
Table 91 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2014-2018
Table 92 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2015-2018
Table 93 NBO Company Shares of Sweet Biscuits: % Value 2014-2018
Table 94 LBN Brand Shares of Sweet Biscuits: % Value 2015-2018
Table 95 NBO Company Shares of Snack Bars: % Value 2014-2018
Table 96 LBN Brand Shares of Snack Bars: % Value 2015-2018
Table 97 NBO Company Shares of Fruit Snacks: % Value 2014-2018
Table 98 LBN Brand Shares of Fruit Snacks: % Value 2015-2018
Table 99 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2013-2018
Table 100 Distribution of Sweet Biscuits by Format: % Value 2013-2018
Table 101 Distribution of Snack Bars by Format: % Value 2013-2018
Table 102 Distribution of Fruit Snacks by Format: % Value 2013-2018
Table 103 Forecast Sales of Biscuits and Snack Bars by Category: Volume 2018-2023
Table 104 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023
Table 105 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023
Table 106 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023

Baby Food in Denmark

HEADLINES

PROSPECTS

Organic baby food is booming, with new local players entering the scene

Chinese tourists emptying milk formula shelves

Increase in paternity leave fuels milk formula growth

COMPETITIVE LANDSCAPE

Emerging local brands

Domestic dairy king Arla gets on the baby food wagon

Semper faces a difficult situation

CATEGORY DATA

Table 107 Sales of Baby Food by Category: Volume 2013-2018
Table 108 Sales of Baby Food by Category: Value 2013-2018
Table 109 Sales of Baby Food by Category: % Volume Growth 2013-2018
Table 110 Sales of Baby Food by Category: % Value Growth 2013-2018
Table 111 NBO Company Shares of Baby Food: % Value 2014-2018
Table 112 LBN Brand Shares of Baby Food: % Value 2015-2018
Table 113 Distribution of Baby Food by Format: % Value 2013-2018
Table 114 Forecast Sales of Baby Food by Category: Volume 2018-2023
Table 115 Forecast Sales of Baby Food by Category: Value 2018-2023
Table 116 Forecast Sales of Baby Food by Category: % Volume Growth 2018-2023
Table 117 Forecast Sales of Baby Food by Category: % Value Growth 2018-2023

Butter and Spreads in Denmark

HEADLINES

PROSPECTS

Sky-high butter prices seem to normalise

Margarine consumption decreases whilst mixed products fuel butter growth

Butter sees significant growth as organic butter finds strong natural positioning

COMPETITIVE LANDSCAPE

Arla maintains its leading position

All eyes on free from lactose butter and spreads

Arla opens new research facility

CATEGORY DATA

Table 118 Sales of Butter and Spreads by Category: Volume 2013-2018
Table 119 Sales of Butter and Spreads by Category: Value 2013-2018
Table 120 Sales of Butter and Spreads by Category: % Volume Growth 2013-2018
Table 121 Sales of Butter and Spreads by Category: % Value Growth 2013-2018
Table 122 NBO Company Shares of Butter and Spreads: % Value 2014-2018
Table 123 LBN Brand Shares of Butter and Spreads: % Value 2015-2018
Table 124 Distribution of Butter and Spreads by Format: % Value 2013-2018
Table 125 Forecast Sales of Butter and Spreads by Category: Volume 2018-2023
Table 126 Forecast Sales of Butter and Spreads by Category: Value 2018-2023
Table 127 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
Table 128 Forecast Sales of Butter and Spreads by Category: % Value Growth 2018-2023

Cheese in Denmark

HEADLINES

PROSPECTS

Cheese’s positive health effects attract further media attention

Lactose-free cheese grows slower compared to other lactose-free dairy categories

Cheese growth fuelled by significant increase in organic cheese

COMPETITIVE LANDSCAPE

Arla pushes the “meat-free kitchen” concept

Cheese shops gaining popularity

Status quo amongst big players

CATEGORY DATA

Table 129 Sales of Cheese by Category: Volume 2013-2018
Table 130 Sales of Cheese by Category: Value 2013-2018
Table 131 Sales of Cheese by Category: % Volume Growth 2013-2018
Table 132 Sales of Cheese by Category: % Value Growth 2013-2018
Table 133 Sales of Spreadable Processed Cheese by Type: % Value 2013-2018
Table 134 Sales of Unprocessed Cheese by Type: % Value 2013-2018
Table 135 NBO Company Shares of Cheese: % Value 2014-2018
Table 136 LBN Brand Shares of Cheese: % Value 2015-2018
Table 137 Distribution of Cheese by Format: % Value 2013-2018
Table 138 Forecast Sales of Cheese by Category: Volume 2018-2023
Table 139 Forecast Sales of Cheese by Category: Value 2018-2023
Table 140 Forecast Sales of Cheese by Category: % Volume Growth 2018-2023
Table 141 Forecast Sales of Cheese by Category: % Value Growth 2018-2023

Drinking Milk Products in Denmark

HEADLINES

PROSPECTS

Further decline in overall milk consumption

Full-fat milk is on the rise

Lactose free is all the rage

COMPETITIVE LANDSCAPE

Arla Foods maintains its dominant position

Naturli Foods dominates milk alternatives

Arla’s Matilde and Cocio brands remain top choice of young people

CATEGORY DATA

Table 142 Sales of Drinking Milk Products by Category: Volume 2013-2018
Table 143 Sales of Drinking Milk Products by Category: Value 2013-2018
Table 144 Sales of Drinking Milk Products by Category: % Volume Growth 2013-2018
Table 145 Sales of Drinking Milk Products by Category: % Value Growth 2013-2018
Table 146 NBO Company Shares of Drinking Milk Products: % Value 2014-2018
Table 147 LBN Brand Shares of Drinking Milk Products: % Value 2015-2018
Table 148 Distribution of Drinking Milk Products by Format: % Value 2013-2018
Table 149 Forecast Sales of Drinking Milk Products Products by Category: Volume 2018-2023
Table 150 Forecast Sales of Drinking Milk Products Products by Category: Value 2018-2023
Table 151 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2018-2023
Table 152 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2018-2023

Other Dairy in Denmark

HEADLINES

PROSPECTS

Cream to maintain steady growth

Chilled snacks follows dynamics of chocolate confectionery

Quark attracts attention and recommendations for recipes

COMPETITIVE LANDSCAPE

Arla Foods Amba is in a favourable position in cream

Ferrero Scandinavia rules chilled snacks

Nestlé Danmark leads the declining coffee whiteners category

CATEGORY DATA

Table 153 Sales of Other Dairy by Category: Volume 2013-2018
Table 154 Sales of Other Dairy by Category: Value 2013-2018
Table 155 Sales of Other Dairy by Category: % Volume Growth 2013-2018
Table 156 Sales of Other Dairy by Category: % Value Growth 2013-2018
Table 157 Sales of Cream by Type: % Value 2013-2018
Table 158 NBO Company Shares of Other Dairy: % Value 2014-2018
Table 159 LBN Brand Shares of Other Dairy: % Value 2015-2018
Table 160 Distribution of Other Dairy by Format: % Value 2013-2018
Table 161 Forecast Sales of Other Dairy by Category: Volume 2018-2023
Table 162 Forecast Sales of Other Dairy by Category: Value 2018-2023
Table 163 Forecast Sales of Other Dairy by Category: % Volume Growth 2018-2023
Table 164 Forecast Sales of Other Dairy by Category: % Value Growth 2018-2023

Yoghurt and Sour Milk Products in Denmark

HEADLINES

PROSPECTS

Growth of skyr sales begin to slow down

Drinking yoghurt criticised for high sugar content

Danish sour milk products struggle to grow

COMPETITIVE LANDSCAPE

Growth for Arla Foods and Thise to continue slowing down in yoghurt

Arla continues to lead in sour milk products

Free from dairy yoghurt ready to take off

CATEGORY DATA

Table 165 Sales of Yoghurt and Sour Milk Products by Category: Volume 2013-2018
Table 166 Sales of Yoghurt and Sour Milk Products by Category: Value 2013-2018
Table 167 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2013-2018
Table 168 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2013-2018
Table 169 Sales of Flavoured Yoghurt by Flavour: Rankings 2013-2018
Table 170 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2014-2018
Table 171 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2015-2018
Table 172 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2013-2018
Table 173 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
Table 174 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
Table 175 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
Table 176 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023

Edible Oils in Denmark

HEADLINES

PROSPECTS

Unit prices to normalise after peak in 2017

Large number of olive oil tests carried out following 2017’s quality scandal

Cooks and influencers encourage Danes to try different oils

COMPETITIVE LANDSCAPE

Haugen-Gruppen Denmark AS consolidates leadership of olive oil

Private label leads vegetable and seed oils

Scandic Food A/S gains share

CATEGORY DATA

Table 177 Sales of Edible Oils by Category: Volume 2013-2018
Table 178 Sales of Edible Oils by Category: Value 2013-2018
Table 179 Sales of Edible Oils by Category: % Volume Growth 2013-2018
Table 180 Sales of Edible Oils by Category: % Value Growth 2013-2018
Table 181 NBO Company Shares of Edible Oils: % Value 2014-2018
Table 182 LBN Brand Shares of Edible Oils: % Value 2015-2018
Table 183 Distribution of Edible Oils by Format: % Value 2013-2018
Table 184 Forecast Sales of Edible Oils by Category: Volume 2018-2023
Table 185 Forecast Sales of Edible Oils by Category: Value 2018-2023
Table 186 Forecast Sales of Edible Oils by Category: % Volume Growth 2018-2023
Table 187 Forecast Sales of Edible Oils by Category: % Value Growth 2018-2023

Ready Meals in Denmark

HEADLINES

PROSPECTS

Convenience trend continues to drive growth of ready meals

Ready meals to access consumers’ self-indulgence budget

What makes a Danish dinner homemade?

COMPETITIVE LANDSCAPE

Private label grows in chilled ready meals

Dr Oetker Danmark A/S continues to dominate frozen pizza

Prepared salads dominates private label

CATEGORY DATA

Table 188 Sales of Ready Meals by Category: Volume 2013-2018
Table 189 Sales of Ready Meals by Category: Value 2013-2018
Table 190 Sales of Ready Meals by Category: % Volume Growth 2013-2018
Table 191 Sales of Ready Meals by Category: % Value Growth 2013-2018
Table 192 Sales of Chilled Ready Meals by Ethnicity: % Value 2013-2018
Table 193 Sales of Frozen Ready Meals by Ethnicity: % Value 2013-2018
Table 194 NBO Company Shares of Ready Meals: % Value 2014-2018
Table 195 LBN Brand Shares of Ready Meals: % Value 2015-2018
Table 196 Distribution of Ready Meals by Format: % Value 2013-2018
Table 197 Forecast Sales of Ready Meals by Category: Volume 2018-2023
Table 198 Forecast Sales of Ready Meals by Category: Value 2018-2023
Table 199 Forecast Sales of Ready Meals by Category: % Volume Growth 2018-2023
Table 200 Forecast Sales of Ready Meals by Category: % Value Growth 2018-2023

Sauces, Dressings and Condiments in Denmark

HEADLINES

PROSPECTS

Herbs and spices receives positive media coverage

Convenience trend makes its mark on sauces

Ketchup versus mayonnaise – where taste overrides health

COMPETITIVE LANDSCAPE

Mars Danmark A/S leads pasta sauces

Misshapen tomatoes get second chance as ketchup

Unilever Danmark A/S retains leadership of bouillon

CATEGORY DATA

Table 201 Sales of Sauces, Dressings and Condiments by Category: Volume 2013-2018
Table 202 Sales of Sauces, Dressings and Condiments by Category: Value 2013-2018
Table 203 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2013-2018
Table 204 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2013-2018
Table 205 Sales of Cooking Sauces by Type: % Value 2013-2018
Table 206 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2014-2018
Table 207 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2015-2018
Table 208 Distribution of Sauces, Dressings and Condiments by Format: % Value 2013-2018
Table 209 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2018-2023
Table 210 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2018-2023
Table 211 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2018-2023
Table 212 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2018-2023

Soup in Denmark

HEADLINES

PROSPECTS

Moderate category growth continues

Frozen soup remains most popular type

Convenience trend drives growth in chilled soup

COMPETITIVE LANDSCAPE

Tulip Food Co A/S leads frozen soup

Arla Foods Amba leads shelf stable soup

Unilever Danmark offers the only major brand in dehydrated soup

CATEGORY DATA

Table 213 Sales of Soup by Category: Volume 2013-2018
Table 214 Sales of Soup by Category: Value 2013-2018
Table 215 Sales of Soup by Category: % Volume Growth 2013-2018
Table 216 Sales of Soup by Category: % Value Growth 2013-2018
Table 217 Sales of Soup by by Leading Flavours: Rankings 2013-2018
Table 218 NBO Company Shares of Soup: % Value 2014-2018
Table 219 LBN Brand Shares of Soup: % Value 2015-2018
Table 220 Distribution of Soup by Format: % Value 2013-2018
Table 221 Forecast Sales of Soup by Category: Volume 2018-2023
Table 222 Forecast Sales of Soup by Category: Value 2018-2023
Table 223 Forecast Sales of Soup by Category: % Volume Growth 2018-2023
Table 224 Forecast Sales of Soup by Category: % Value Growth 2018-2023

Sweet Spreads in Denmark

HEADLINES

PROSPECTS

Plan for increasing Danish honey production meets resistance

Organic variants fuel growth in jams and preserves

Nutella acts as a growth driver for chocolate spreads

COMPETITIVE LANDSCAPE

Nutella dominates chocolate spreads

Orkla Foods leads jams and preserves

Danish honey production at crossroads

CATEGORY DATA

Table 225 Sales of Sweet Spreads by Category: Volume 2013-2018
Table 226 Sales of Sweet Spreads by Category: Value 2013-2018
Table 227 Sales of Sweet Spreads by Category: % Volume Growth 2013-2018
Table 228 Sales of Sweet Spreads by Category: % Value Growth 2013-2018
Table 229 Sales of Jams and Preserves by Leading Flavours: Rankings 2013-2018
Table 230 NBO Company Shares of Sweet Spreads: % Value 2014-2018
Table 231 LBN Brand Shares of Sweet Spreads: % Value 2015-2018
Table 232 Distribution of Sweet Spreads by Format: % Value 2013-2018
Table 233 Forecast Sales of Sweet Spreads by Category: Volume 2018-2023
Table 234 Forecast Sales of Sweet Spreads by Category: Value 2018-2023
Table 235 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2018-2023
Table 236 Forecast Sales of Sweet Spreads by Category: % Value Growth 2018-2023

Baked Goods in Denmark

HEADLINES

PROSPECTS

Free from gluten baked goods faces negative media coverage

Transformation of leavened bread consumption continues in 2018

Decrease in home baking creates space for cakes and pastries

COMPETITIVE LANDSCAPE

Supermarket bakeries continue to gain popularity

Competition likely to speed up in free from gluten categories

Dr Oetker Danmark A/S remains the dominant player in dessert mixes

CATEGORY DATA

Table 237 Sales of Baked Goods by Category: Volume 2013-2018
Table 238 Sales of Baked Goods by Category: Value 2013-2018
Table 239 Sales of Baked Goods by Category: % Volume Growth 2013-2018
Table 240 Sales of Baked Goods by Category: % Value Growth 2013-2018
Table 241 Sales of Pastries by Type: % Value 2013-2018
Table 242 NBO Company Shares of Baked Goods: % Value 2014-2018
Table 243 LBN Brand Shares of Baked Goods: % Value 2015-2018
Table 244 Distribution of Baked Goods by Format: % Value 2013-2018
Table 245 Forecast Sales of Baked Goods by Category: Volume 2018-2023
Table 246 Forecast Sales of Baked Goods by Category: Value 2018-2023
Table 247 Forecast Sales of Baked Goods by Category: % Volume Growth 2018-2023
Table 248 Forecast Sales of Baked Goods by Category: % Value Growth 2018-2023

Breakfast Cereals in Denmark

HEADLINES

PROSPECTS

Hot cereals enjoys significant media coverage with positive health effects in focus

Organic breakfast cereals continue to gain popularity

Children’s breakfast cereals struggles to grow due to lack of popularity

COMPETITIVE LANDSCAPE

Lantmännen Cerealia A/S leads hot cereals

Nordisk Kellogg’s A/S is in the rebranding process

Free from gluten breakfast cereals led by Semper AB

CATEGORY DATA

Table 249 Sales of Breakfast Cereals by Category: Volume 2013-2018
Table 250 Sales of Breakfast Cereals by Category: Value 2013-2018
Table 251 Sales of Breakfast Cereals by Category: % Volume Growth 2013-2018
Table 252 Sales of Breakfast Cereals by Category: % Value Growth 2013-2018
Table 253 NBO Company Shares of Breakfast Cereals: % Value 2014-2018
Table 254 LBN Brand Shares of Breakfast Cereals: % Value 2015-2018
Table 255 Distribution of Breakfast Cereals by Format: % Value 2013-2018
Table 256 Forecast Sales of Breakfast Cereals by Category: Volume 2018-2023
Table 257 Forecast Sales of Breakfast Cereals by Category: Value 2018-2023
Table 258 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
Table 259 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2018-2023

Processed Fruit and Vegetables in Denmark

HEADLINES

PROSPECTS

Transforming consumption patterns drives growth

Research shows that frozen vegetables are sometimes healthier than fresh

Growth of shelf stable beans is driven by meat-free diets

COMPETITIVE LANDSCAPE

Coop Danmark A/S leads frozen processed fruit and vegetables

Private label dominates shelf stable tomatoes

Strong competition in shelf stable beans

CATEGORY DATA

Table 260 Sales of Processed Fruit and Vegetables by Category: Volume 2013-2018
Table 261 Sales of Processed Fruit and Vegetables by Category: Value 2013-2018
Table 262 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2013-2018
Table 263 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2013-2018
Table 264 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2013-2018
Table 265 NBO Company Shares of Processed Fruit and Vegetables: % Value 2014-2018
Table 266 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2015-2018
Table 267 Distribution of Processed Fruit and Vegetables by Format: % Value 2013-2018
Table 268 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023
Table 269 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2018-2023
Table 270 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023
Table 271 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023

Processed Meat and Seafood in Denmark

HEADLINES

PROSPECTS

Meat-free days and meat-free diets gain further popularity

The Danish fish consumption paradox – why Danes will not eat more fish

Research casts a shadow over popular meat substitutes – not as healthy as thought?

COMPETITIVE LANDSCAPE

Supermarkets promote meat-free days

Royal Greenland A/S leads processed seafood

Naturli’ Foods A/S launches plant-based meatloaf

CATEGORY DATA

Table 272 Sales of Processed Meat and Seafood by Category: Volume 2013-2018
Table 273 Sales of Processed Meat and Seafood by Category: Value 2013-2018
Table 274 Sales of Processed Meat and Seafood by Category: % Volume Growth 2013-2018
Table 275 Sales of Processed Meat and Seafood by Category: % Value Growth 2013-2018
Table 276 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 277 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 278 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 279 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2013-2018
Table 280 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2013-2018
Table 281 NBO Company Shares of Processed Meat and Seafood: % Value 2014-2018
Table 282 LBN Brand Shares of Processed Meat and Seafood: % Value 2015-2018
Table 283 Distribution of Processed Meat and Seafood by Format: % Value 2013-2018
Table 284 Forecast Sales of Processed Meat and Seafood by Category: Volume 2018-2023
Table 285 Forecast Sales of Processed Meat and Seafood by Category: Value 2018-2023
Table 286 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2018-2023
Table 287 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2018-2023

Rice, Pasta and Noodles in Denmark

HEADLINES

PROSPECTS

Danes cannot say no to pasta – taste is more important than health

Rice loses an important advantage over pasta

Instant noodles remain popular despite criticism

COMPETITIVE LANDSCAPE

Pasta scandal has no effect on sales

Haugen-Gruppen Denmark AS leads instant noodle cups

Private label dominates rice

CATEGORY DATA

Table 288 Sales of Rice, Pasta and Noodles by Category: Volume 2013-2018
Table 289 Sales of Rice, Pasta and Noodles by Category: Value 2013-2018
Table 290 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2013-2018
Table 291 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2013-2018
Table 292 Sales of Instant Noodles by Leading Flavours: Rankings 2013-2018
Table 293 NBO Company Shares of Rice, Pasta and Noodles: % Value 2014-2018
Table 294 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2015-2018
Table 295 NBO Company Shares of Rice: % Value 2014-2018
Table 296 LBN Brand Shares of Rice: % Value 2015-2018
Table 297 NBO Company Shares of Pasta: % Value 2014-2018
Table 298 LBN Brand Shares of Pasta: % Value 2015-2018
Table 299 NBO Company Shares of Noodles: % Value 2014-2018
Table 300 LBN Brand Shares of Noodles: % Value 2015-2018
Table 301 Distribution of Rice, Pasta and Noodles by Format: % Value 2013-2018
Table 302 Distribution of Rice by Format: % Value 2013-2018
Table 303 Distribution of Pasta by Format: % Value 2013-2018
Table 304 Distribution of Noodles by Format: % Value 2013-2018
Table 305 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023
Table 306 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2018-2023
Table 307 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023
Table 308 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023

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Megatrends

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Packaged Food in Denmark

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Executive Summary

New Report Guarantee

Stable growth in packaged food

The convenience trend transforms consumption patterns

Competitive market with successful local players

Shopping list apps revolutionise grocery planning

Increasingly hectic lifestyles drive growth of convenient products

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Table of Contents

Packaged Food in Denmark

EXECUTIVE SUMMARY

Stable growth in packaged food

The convenience trend transforms consumption patterns

Competitive market with successful local players

Shopping list apps revolutionise grocery planning

Increasingly hectic lifestyles drive growth of convenient products

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

Chocolate Confectionery in Denmark

HEADLINES

PROSPECTS

Plain dark chocolate on the rise

Luxury chocolate remains difficult to sell

Tax increase on chocolate products cancelled

COMPETITIVE LANDSCAPE

Private label places price pressure on brands

Mondelez Danmark’s retains leadership of tablets

Alternative channel for luxury chocolate

CATEGORY DATA

Gum in Denmark

HEADLINES

PROSPECTS

Negative media coverage of gum continues

Pick ‘n’ mix confectionery – an alternative sales channel for bubble gum

Sugarised chewing gum to decline despite cancelled tax increase

COMPETITIVE LANDSCAPE

Mondelez Danmark leads gum

Product innovation for status quo

CATEGORY DATA

Ice Cream and Frozen Desserts in Denmark

HEADLINES

PROSPECTS

Premiumisation in ice cream

Poor weather conditions negatively influence demand

Manufacturers to invest in product innovation

COMPETITIVE LANDSCAPE

Arla quickly withdraws new organic ice cream brand

Frisko Is and Premier Is - Mejerigaarden are leading players

Coop Danmark A/S private label ranks third

CATEGORY DATA

Savoury Snacks in Denmark

HEADLINES

PROSPECTS

Tax reduction on nuts creates basis for significant growth

Restructuring within savoury snacks

Discounts and product innovation to retain consumers of unhealthiest snacks

COMPETITIVE LANDSCAPE

Insect snacks now available on retailers’ shelves

Kims A/S leads domestic sales

Increasing competition within nuts, seeds and trail mixes to increase

CATEGORY DATA

Sugar Confectionery in Denmark

HEADLINES

PROSPECTS

Cancelled tax increase package supports growth

Pick ‘n’ mix – the new trend in Danish sugar confectionery

High per capita consumption predicted to increase further

COMPETITIVE LANDSCAPE