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Country Report

Packaged food in

Packaged Food in Egypt

200 pages, Nov 2018

US$7,150

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Executive Summary

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New measures to overcome the difficult economic situation

Egypt is currently facing many challenges after the liberalisation of the Egyptian pound and the continuous rise in fuel prices due to the reduction in subsidies to ease the budget deficit. This, in turn, led to rises in production and running costs due to increased prices for electricity, raw materials, wages and transportation.

Consumers adapting to the new situation

Given the financial situation of the Egyptian economy at the end of the review period and the increased cost of living, consumers changed their buying habits. They tend to purchase cost-efficient promotional multipacks and economy packs; sales were oriented towards large pack sizes offering greater value for money.

The presence of new products other than brands

Market leaders maintained their positions by efforts such as refining their product portfolio by offering a variety of products with pricing-point segmentation approaches to encourage consumption, and targeted demographics seeking to save money with alternative products with lower prices. Meanwhile there was a notable rise in local producers due to the restriction on importing finished products and the high import taxes imposed by the government as an initiative to improve the economic situation by encouraging domestic production.

Modern grocery retailing grows

Despite packaged food customarily being sold via traditional grocery retailers in Egypt, modern grocery retailers are growing due to the trust of middle- and high-income consumers in these outlets. Apart from the variety of products these channels offer, there are internal promotional activities and an attractive and organised way of displaying products.

The future of packaged food in Egypt

Packaged food in Egypt is expected witness a positive retail value CAGR over the forecast period at constant 2018 prices. Manufacturers are anticipating that demand will recover and that consumers will embrace the new pricing, which is more stable.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Packaged food industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Packaged food industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from the category reports in Egypt for free.

The Packaged food in Egypt market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Packaged food in Egypt?
What are the major brands in Egypt?
As economic prospects slowly improve, are consumers starting to eat out more and spending less time cooking at home?
How is private label performing in the wake of retail consolidation and the global economic hangover?
Do consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Packaged Food in Egypt

EXECUTIVE SUMMARY

New measures to overcome the difficult economic situation

Consumers adapting to the new situation

The presence of new products other than brands

Modern grocery retailing grows

The future of packaged food in Egypt

FOODSERVICE

Sales to Foodservice

The revival in foodservice in Egypt
Foodservice is attractive to leading manufacturers
The future of foodservice in Egypt

Consumer Foodservice

The Egyptian government supports youth food trucks
The rise of homemade food deliveries
Consumer preferences

CATEGORY DATA

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Distribution of Packaged Food by Format: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format and Category: % Value 2018
Table 14 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Chocolate Confectionery in Egypt

HEADLINES

PROSPECTS

New investment law

Multipacks and promotional offers

Rise of local producers

COMPETITIVE LANDSCAPE

Category leaders

Internet retailing

Chocolate preference

Summary 2 Other Chocolate Confectionery by Product Type:

CATEGORY DATA

Table 18 Sales of Chocolate Confectionery by Category: Volume 2013-2018
Table 19 Sales of Chocolate Confectionery by Category: Value 2013-2018
Table 20 Sales of Chocolate Confectionery by Category: % Volume Growth 2013-2018
Table 21 Sales of Chocolate Confectionery by Category: % Value Growth 2013-2018
Table 22 Sales of Chocolate Tablets by Type: % Value 2013-2018
Table 23 NBO Company Shares of Chocolate Confectionery: % Value 2014-2018
Table 24 LBN Brand Shares of Chocolate Confectionery: % Value 2015-2018
Table 25 Distribution of Chocolate Confectionery by Format: % Value 2013-2018
Table 26 Forecast Sales of Chocolate Confectionery by Category: Volume 2018-2023
Table 27 Forecast Sales of Chocolate Confectionery by Category: Value 2018-2023
Table 28 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023

Gum in Egypt

HEADLINES

PROSPECTS

Devaluation and bubble gum

Small pack sizes

Potential for local producers

COMPETITIVE LANDSCAPE

Category leaders

Made in Egypt campaigns

Flavour preference

CATEGORY DATA

Table 30 Sales of Gum by Category: Volume 2013-2018
Table 31 Sales of Gum by Category: Value 2013-2018
Table 32 Sales of Gum by Category: % Volume Growth 2013-2018
Table 33 Sales of Gum by Category: % Value Growth 2013-2018
Table 34 Sales of Gum by Flavour: Rankings 2013-2018
Table 35 NBO Company Shares of Gum: % Value 2014-2018
Table 36 LBN Brand Shares of Gum: % Value 2015-2018
Table 37 Distribution of Gum by Format: % Value 2013-2018
Table 38 Forecast Sales of Gum by Category: Volume 2018-2023
Table 39 Forecast Sales of Gum by Category: Value 2018-2023
Table 40 Forecast Sales of Gum by Category: % Volume Growth 2018-2023
Table 41 Forecast Sales of Gum by Category: % Value Growth 2018-2023

Ice Cream and Frozen Desserts in Egypt

HEADLINES

PROSPECTS

Ice cream replacing chocolate

Artisanal manufacturers penetrating impulse ice cream sales

Ice cream no longer a seasonal product

COMPETITIVE LANDSCAPE

Health-consciousness yet to affect ice cream consumption

Cones versus sticks

Ice cream flavours

CATEGORY DATA

Table 42 Sales of Ice Cream and Frozen Desserts by Category: Volume 2013-2018
Table 43 Sales of Ice Cream and Frozen Desserts by Category: Value 2013-2018
Table 44 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2013-2018
Table 45 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2013-2018
Table 46 Sales of Ice Cream by Leading Flavours: Rankings 2013-2018
Table 47 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2014-2018
Table 48 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2015-2018
Table 49 NBO Company Shares of Ice Cream: % Value 2014-2018
Table 50 LBN Brand Shares of Ice Cream: % Value 2015-2018
Table 51 NBO Company Shares of Impulse Ice Cream: % Value 2014-2018
Table 52 LBN Brand Shares of Impulse Ice Cream: % Value 2015-2018
Table 53 NBO Company Shares of Take-home Ice Cream: % Value 2014-2018
Table 54 LBN Brand Shares of Take-home Ice Cream: % Value 2015-2018
Table 55 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2013-2018
Table 56 Distribution of Ice Cream by Format: % Value 2013-2018
Table 57 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2018-2023
Table 58 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2018-2023
Table 59 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2018-2023
Table 60 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2018-2023

Savoury Snacks in Egypt

HEADLINES

PROSPECTS

Chipsy For Food Industries Co to consider widening its product portfolio

Consumers moving towards greater value for money

Devaluation and recovery

COMPETITIVE LANDSCAPE

Samo Trading (brand Abu Auf) has big expansion plans

Room for more category players within savoury snacks

Rice snacks becoming available

CATEGORY DATA

Table 61 Sales of Savoury Snacks by Category: Volume 2013-2018
Table 62 Sales of Savoury Snacks by Category: Value 2013-2018
Table 63 Sales of Savoury Snacks by Category: % Volume Growth 2013-2018
Table 64 Sales of Savoury Snacks by Category: % Value Growth 2013-2018
Table 65 NBO Company Shares of Savoury Snacks: % Value 2014-2018
Table 66 LBN Brand Shares of Savoury Snacks: % Value 2015-2018
Table 67 Distribution of Savoury Snacks by Format: % Value 2013-2018
Table 68 Forecast Sales of Savoury Snacks by Category: Volume 2018-2023
Table 69 Forecast Sales of Savoury Snacks by Category: Value 2018-2023
Table 70 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2018-2023
Table 71 Forecast Sales of Savoury Snacks by Category: % Value Growth 2018-2023

Sugar Confectionery in Egypt

HEADLINES

PROSPECTS

Devaluation and product development

Opportunity for local producers to grow through modern retail outlets

Seasonality within sugar confectionery

COMPETITIVE LANDSCAPE

Medicated confectionery is available once again

Vegetarian jellies are available

Made in Egypt Campaigns

Summary 3 Other Sugar Confectionery by Product Type:

CATEGORY DATA

Table 72 Sales of Sugar Confectionery by Category: Volume 2013-2018
Table 73 Sales of Sugar Confectionery by Category: Value 2013-2018
Table 74 Sales of Sugar Confectionery by Category: % Volume Growth 2013-2018
Table 75 Sales of Sugar Confectionery by Category: % Value Growth 2013-2018
Table 76 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2013-2018
Table 77 NBO Company Shares of Sugar Confectionery: % Value 2014-2018
Table 78 LBN Brand Shares of Sugar Confectionery: % Value 2015-2018
Table 79 Distribution of Sugar Confectionery by Format: % Value 2013-2018
Table 80 Forecast Sales of Sugar Confectionery by Category: Volume 2018-2023
Table 81 Forecast Sales of Sugar Confectionery by Category: Value 2018-2023
Table 82 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023
Table 83 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2018-2023

Sweet Biscuits, Snack Bars and Fruit Snacks in Egypt

HEADLINES

PROSPECTS

Multinationals producing locally

Samo Trading – Abu Auf’s big investment

Companies may widen their product portfolios

COMPETITIVE LANDSCAPE

Nestlé Egypt and new product launches

Mass Food and new product launches

King M For Food Products repositioning itself as a producer of healthier cookies

CATEGORY DATA

Table 84 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2013-2018
Table 85 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2013-2018
Table 86 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2013-2018
Table 87 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2013-2018
Table 88 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2014-2018
Table 89 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2015-2018
Table 90 NBO Company Shares of Sweet Biscuits: % Value 2014-2018
Table 91 LBN Brand Shares of Sweet Biscuits: % Value 2015-2018
Table 92 NBO Company Shares of Snack Bars: % Value 2014-2018
Table 93 LBN Brand Shares of Snack Bars: % Value 2015-2018
Table 94 NBO Company Shares of Fruit Snacks: % Value 2014-2018
Table 95 LBN Brand Shares of Fruit Snacks: % Value 2015-2018
Table 96 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2013-2018
Table 97 Distribution of Sweet Biscuits by Format: % Value 2013-2018
Table 98 Distribution of Snack Bars by Format: % Value 2013-2018
Table 99 Distribution of Fruit Snacks by Format: % Value 2013-2018
Table 100 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2018-2023
Table 101 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023
Table 102 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023
Table 103 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023

Baby Food in Egypt

HEADLINES

PROSPECTS

Price controls baby food

Special baby milk formula experiences shortages

Milk formula wins over breastfeeding

COMPETITIVE LANDSCAPE

Danone Egypt takes over the lead within milk formula

Riri is the major player in free from gluten dried baby food

Internet retailing has a limited footprint in Egypt but is set to grow

CATEGORY DATA

Table 104 Sales of Baby Food by Category: Volume 2013-2018
Table 105 Sales of Baby Food by Category: Value 2013-2018
Table 106 Sales of Baby Food by Category: % Volume Growth 2013-2018
Table 107 Sales of Baby Food by Category: % Value Growth 2013-2018
Table 108 NBO Company Shares of Baby Food: % Value 2014-2018
Table 109 LBN Brand Shares of Baby Food: % Value 2015-2018
Table 110 Distribution of Baby Food by Format: % Value 2013-2018
Table 111 Forecast Sales of Baby Food by Category: Volume 2018-2023
Table 112 Forecast Sales of Baby Food by Category: Value 2018-2023
Table 113 Forecast Sales of Baby Food by Category: % Volume Growth 2018-2023
Table 114 Forecast Sales of Baby Food by Category: % Value Growth 2018-2023

Butter and Spreads in Egypt

HEADLINES

PROSPECTS

Prices have big impact on butter and spreads

More brands enter margarine

Government imposes new price display regulation

COMPETITIVE LANDSCAPE

Afia International Co remains overall leader and top cooking fats player

Supermarket Expo aims to boost bulk shopping

Internet retailing is set to grow

CATEGORY DATA

Table 115 Sales of Butter and Spreads by Category: Volume 2013-2018
Table 116 Sales of Butter and Spreads by Category: Value 2013-2018
Table 117 Sales of Butter and Spreads by Category: % Volume Growth 2013-2018
Table 118 Sales of Butter and Spreads by Category: % Value Growth 2013-2018
Table 119 NBO Company Shares of Butter and Spreads: % Value 2014-2018
Table 120 LBN Brand Shares of Butter and Spreads: % Value 2015-2018
Table 121 Distribution of Butter and Spreads by Format: % Value 2013-2018
Table 122 Forecast Sales of Butter and Spreads by Category: Volume 2018-2023
Table 123 Forecast Sales of Butter and Spreads by Category: Value 2018-2023
Table 124 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
Table 125 Forecast Sales of Butter and Spreads by Category: % Value Growth 2018-2023

Cheese in Egypt

HEADLINES

PROSPECTS

White cheese maintains its position in the category

Players employ price-cutting strategies

Unprocessed cheese make-up changes significantly

COMPETITIVE LANDSCAPE

Little change among leaders

Devaluation benefits local producers

Reconstituted cheese dominates spreadable processed cheese

CATEGORY DATA

Table 126 Sales of Cheese by Category: Volume 2013-2018
Table 127 Sales of Cheese by Category: Value 2013-2018
Table 128 Sales of Cheese by Category: % Volume Growth 2013-2018
Table 129 Sales of Cheese by Category: % Value Growth 2013-2018
Table 130 Sales of Spreadable Processed Cheese by Type: % Value 2013-2018
Table 131 Sales of Unprocessed Cheese by Type: % Value 2013-2018
Table 132 NBO Company Shares of Cheese: % Value 2014-2018
Table 133 LBN Brand Shares of Cheese: % Value 2015-2018
Table 134 Distribution of Cheese by Format: % Value 2013-2018
Table 135 Forecast Sales of Cheese by Category: Volume 2018-2023
Table 136 Forecast Sales of Cheese by Category: Value 2018-2023
Table 137 Forecast Sales of Cheese by Category: % Volume Growth 2018-2023
Table 138 Forecast Sales of Cheese by Category: % Value Growth 2018-2023

Drinking Milk Products in Egypt

HEADLINES

PROSPECTS

Innovative product launches prove key

Flexible packaging gains ground

Players offer multipacks and bundles in a bid to boost sales

COMPETITIVE LANDSCAPE

Category sees little change in ranking, albeit with new launches

Obour land Co enters shelf stable milk

Healthy Milk is new launch with unique packaging for fresh milk

CATEGORY DATA

Table 139 Sales of Drinking Milk Products by Category: Volume 2013-2018
Table 140 Sales of Drinking Milk Products by Category: Value 2013-2018
Table 141 Sales of Drinking Milk Products by Category: % Volume Growth 2013-2018
Table 142 Sales of Drinking Milk Products by Category: % Value Growth 2013-2018
Table 143 NBO Company Shares of Drinking Milk Products: % Value 2014-2018
Table 144 LBN Brand Shares of Drinking Milk Products: % Value 2015-2018
Table 145 Distribution of Drinking Milk Products by Format: % Value 2013-2018
Table 146 Forecast Sales of Drinking Milk Products Products by Category: Volume 2018-2023
Table 147 Forecast Sales of Drinking Milk Products Products by Category: Value 2018-2023
Table 148 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2018-2023
Table 149 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2018-2023

Other Dairy in Egypt

HEADLINES

PROSPECTS

Other dairy also suffers due to currency devaluation

Condensed milk maintains preference over evaporated milk

Whipped cream gains sales share from double cream

COMPETITIVE LANDSCAPE

Companies see little change in position

Local producer leads plain fromage frais

Players enter into internet retailing with scope for further growth in forecast period

CATEGORY DATA

Table 150 Sales of Other Dairy by Category: Volume 2013-2018
Table 151 Sales of Other Dairy by Category: Value 2013-2018
Table 152 Sales of Other Dairy by Category: % Volume Growth 2013-2018
Table 153 Sales of Other Dairy by Category: % Value Growth 2013-2018
Table 154 Sales of Cream by Type: % Value 2013-2018
Table 155 NBO Company Shares of Other Dairy: % Value 2014-2018
Table 156 LBN Brand Shares of Other Dairy: % Value 2015-2018
Table 157 Distribution of Other Dairy by Format: % Value 2013-2018
Table 158 Forecast Sales of Other Dairy by Category: Volume 2018-2023
Table 159 Forecast Sales of Other Dairy by Category: Value 2018-2023
Table 160 Forecast Sales of Other Dairy by Category: % Volume Growth 2018-2023
Table 161 Forecast Sales of Other Dairy by Category: % Value Growth 2018-2023

Yoghurt and Sour Milk Products in Egypt

HEADLINES

PROSPECTS

Cost of additives affects unit price

Reduced fat yoghurt gains shelf space

Producers aim to restore bulk shopping habits

COMPETITIVE LANDSCAPE

New launches and marketing are key to the category

GBO Almarai Co Ltd maintains lead in flavoured yoghurt

Category sees little change in yoghurt flavours, albeit with some new launches

CATEGORY DATA

Table 162 Sales of Yoghurt and Sour Milk Products by Category: Volume 2013-2018
Table 163 Sales of Yoghurt and Sour Milk Products by Category: Value 2013-2018
Table 164 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2013-2018
Table 165 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2013-2018
Table 166 Sales of Flavoured Yoghurt by Flavour: Rankings 2013-2018
Table 167 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2014-2018
Table 168 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2015-2018
Table 169 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2013-2018
Table 170 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
Table 171 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
Table 172 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
Table 173 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023

Edible Oils in Egypt

HEADLINES

PROSPECTS

Edible oil overcomes devaluation by opening new export markets

Value for money products gain interest

Economic support for low-income consumers

COMPETITIVE LANDSCAPE

Arma Food Industries leads through vegetable and seed oil offerings

Wide distribution of vegetable and seed oils

Manufacturers use promotions to stimulate consumption

CATEGORY DATA

Table 174 Sales of Edible Oils by Category: Volume 2013-2018
Table 175 Sales of Edible Oils by Category: Value 2013-2018
Table 176 Sales of Edible Oils by Category: % Volume Growth 2013-2018
Table 177 Sales of Edible Oils by Category: % Value Growth 2013-2018
Table 178 NBO Company Shares of Edible Oils: % Value 2014-2018
Table 179 LBN Brand Shares of Edible Oils: % Value 2015-2018
Table 180 Distribution of Edible Oils by Format: % Value 2013-2018
Table 181 Forecast Sales of Edible Oils by Category: Volume 2018-2023
Table 182 Forecast Sales of Edible Oils by Category: Value 2018-2023
Table 183 Forecast Sales of Edible Oils by Category: % Volume Growth 2018-2023
Table 184 Forecast Sales of Edible Oils by Category: % Value Growth 2018-2023

Ready Meals in Egypt

HEADLINES

PROSPECTS

Home-made ready meals hamper demand

Huge increase in prices

COMPETITIVE LANDSCAPE

Sunbulah Group leads the way in frozen pizza

The leader adapts to changing conditions

Modern grocery retailers dominates frozen pizza

CATEGORY DATA

Table 185 Sales of Ready Meals by Category: Volume 2013-2018
Table 186 Sales of Ready Meals by Category: Value 2013-2018
Table 187 Sales of Ready Meals by Category: % Volume Growth 2013-2018
Table 188 Sales of Ready Meals by Category: % Value Growth 2013-2018
Table 189 NBO Company Shares of Ready Meals: % Value 2014-2018
Table 190 LBN Brand Shares of Ready Meals: % Value 2015-2018
Table 191 Distribution of Ready Meals by Format: % Value 2013-2018
Table 192 Forecast Sales of Ready Meals by Category: Volume 2018-2023
Table 193 Forecast Sales of Ready Meals by Category: Value 2018-2023
Table 194 Forecast Sales of Ready Meals by Category: % Volume Growth 2018-2023
Table 195 Forecast Sales of Ready Meals by Category: % Value Growth 2018-2023

Sauces, Dressings and Condiments in Egypt

HEADLINES

PROSPECTS

New investment boosts tomato paste and purées

Players try to stimulate interest and consumption

Growing demand for tahini

COMPETITIVE LANDSCAPE

Numerous leaders in a fragmented competitive landscape

Modern grocery formats gain ground through wealthier consumers

Shift in packaging

CATEGORY DATA

Table 196 Sales of Sauces, Dressings and Condiments by Category: Volume 2013-2018
Table 197 Sales of Sauces, Dressings and Condiments by Category: Value 2013-2018
Table 198 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2013-2018
Table 199 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2013-2018
Table 200 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2014-2018
Table 201 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2015-2018
Table 202 Distribution of Sauces, Dressings and Condiments by Format: % Value 2013-2018
Table 203 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2018-2023
Table 204 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2018-2023
Table 205 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2018-2023
Table 206 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2018-2023

Soup in Egypt

HEADLINES

PROSPECTS

Busy lifestyles support the consumption of soup

Players use promotions to offset price hikes

Economic difficulties favour home-made soup

COMPETITIVE LANDSCAPE

Global and international brands dominate

Key Egyptian competitor emerges

Wide flavour preferences

CATEGORY DATA

Table 207 Sales of Soup by Category: Volume 2013-2018
Table 208 Sales of Soup by Category: Value 2013-2018
Table 209 Sales of Soup by Category: % Volume Growth 2013-2018
Table 210 Sales of Soup by Category: % Value Growth 2013-2018
Table 211 Sales of Soup by by Leading Flavours: Rankings 2013-2018
Table 212 NBO Company Shares of Soup: % Value 2014-2018
Table 213 LBN Brand Shares of Soup: % Value 2015-2018
Table 214 Distribution of Soup by Format: % Value 2013-2018
Table 215 Forecast Sales of Soup by Category: Volume 2018-2023
Table 216 Forecast Sales of Soup by Category: Value 2018-2023
Table 217 Forecast Sales of Soup by Category: % Volume Growth 2018-2023
Table 218 Forecast Sales of Soup by Category: % Value Growth 2018-2023

Sweet Spreads in Egypt

HEADLINES

PROSPECTS

Healthier spreads hit the sweet spot

Shift towards local producers

Higher prices foster promotions

COMPETITIVE LANDSCAPE

Different leaders in different categories

Distribution swing to modern formats

Jams face seasonal demand

CATEGORY DATA

Table 219 Sales of Sweet Spreads by Category: Volume 2013-2018
Table 220 Sales of Sweet Spreads by Category: Value 2013-2018
Table 221 Sales of Sweet Spreads by Category: % Volume Growth 2013-2018
Table 222 Sales of Sweet Spreads by Category: % Value Growth 2013-2018
Table 223 Sales of Jams and Preserves by Leading Flavours: Rankings 2013-2018
Table 224 NBO Company Shares of Sweet Spreads: % Value 2014-2018
Table 225 LBN Brand Shares of Sweet Spreads: % Value 2015-2018
Table 226 Distribution of Sweet Spreads by Format: % Value 2013-2018
Table 227 Forecast Sales of Sweet Spreads by Category: Volume 2018-2023
Table 228 Forecast Sales of Sweet Spreads by Category: Value 2018-2023
Table 229 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2018-2023
Table 230 Forecast Sales of Sweet Spreads by Category: % Value Growth 2018-2023

Baked Goods in Egypt

HEADLINES

PROSPECTS

Marketing campaigns to stimulate consumption

Increased exports of baked goods in Egypt

Unpackaged bread prices show stability

COMPETITIVE LANDSCAPE

Leaders in bread and cakes and pastries unchanged

Distribution channels

Rise in fresh packaged pastries

CATEGORY DATA

Table 231 Sales of Baked Goods by Category: Volume 2013-2018
Table 232 Sales of Baked Goods by Category: Value 2013-2018
Table 233 Sales of Baked Goods by Category: % Volume Growth 2013-2018
Table 234 Sales of Baked Goods by Category: % Value Growth 2013-2018
Table 235 NBO Company Shares of Baked Goods: % Value 2014-2018
Table 236 LBN Brand Shares of Baked Goods: % Value 2015-2018
Table 237 Distribution of Baked Goods by Format: % Value 2013-2018
Table 238 Forecast Sales of Baked Goods by Category: Volume 2018-2023
Table 239 Forecast Sales of Baked Goods by Category: Value 2018-2023
Table 240 Forecast Sales of Baked Goods by Category: % Volume Growth 2018-2023
Table 241 Forecast Sales of Baked Goods by Category: % Value Growth 2018-2023

Breakfast Cereals in Egypt

HEADLINES

PROSPECTS

Increased awareness of oats

Egyptian market open to new competition

Increase in exports and foodservice demand

COMPETITIVE LANDSCAPE

Leaders remain unchanged

New ideas for promotional campaigns

Breakfast cereals expanding

CATEGORY DATA

Table 242 Sales of Breakfast Cereals by Category: Volume 2013-2018
Table 243 Sales of Breakfast Cereals by Category: Value 2013-2018
Table 244 Sales of Breakfast Cereals by Category: % Volume Growth 2013-2018
Table 245 Sales of Breakfast Cereals by Category: % Value Growth 2013-2018
Table 246 NBO Company Shares of Breakfast Cereals: % Value 2014-2018
Table 247 LBN Brand Shares of Breakfast Cereals: % Value 2015-2018
Table 248 Distribution of Breakfast Cereals by Format: % Value 2013-2018
Table 249 Forecast Sales of Breakfast Cereals by Category: Volume 2018-2023
Table 250 Forecast Sales of Breakfast Cereals by Category: Value 2018-2023
Table 251 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
Table 252 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2018-2023

Processed Fruit and Vegetables in Egypt

HEADLINES

PROSPECTS

Frozen vegetables continue growing in Egypt

Increase in exports following devaluation

New investments to supply the growing local market

COMPETITIVE LANDSCAPE

Leaders remain unchanged

Consumers’ preferences

Distribution channels

CATEGORY DATA

Table 253 Sales of Processed Fruit and Vegetables by Category: Volume 2013-2018
Table 254 Sales of Processed Fruit and Vegetables by Category: Value 2013-2018
Table 255 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2013-2018
Table 256 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2013-2018
Table 257 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2013-2018
Table 258 NBO Company Shares of Processed Fruit and Vegetables: % Value 2014-2018
Table 259 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2015-2018
Table 260 Distribution of Processed Fruit and Vegetables by Format: % Value 2013-2018
Table 261 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023
Table 262 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2018-2023
Table 263 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023
Table 264 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023

Processed Meat and Seafood in Egypt

HEADLINES

PROSPECTS

Shelf stable processed red meat provides convenience for Egyptian consumers

Rise of unknown products other than brands

High prices of seafood following devaluation

COMPETITIVE LANDSCAPE

Leaders remain unchanged

Frozen processed food in Egypt sees fierce competition

Consumers’ preferences

CATEGORY DATA

Table 265 Sales of Processed Meat and Seafood by Category: Volume 2013-2018
Table 266 Sales of Processed Meat and Seafood by Category: Value 2013-2018
Table 267 Sales of Processed Meat and Seafood by Category: % Volume Growth 2013-2018
Table 268 Sales of Processed Meat and Seafood by Category: % Value Growth 2013-2018
Table 269 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 270 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 271 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 272 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2013-2018
Table 273 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2013-2018
Table 274 NBO Company Shares of Processed Meat and Seafood: % Value 2014-2018
Table 275 LBN Brand Shares of Processed Meat and Seafood: % Value 2015-2018
Table 276 Distribution of Processed Meat and Seafood by Format: % Value 2013-2018
Table 277 Forecast Sales of Processed Meat and Seafood by Category: Volume 2018-2023
Table 278 Forecast Sales of Processed Meat and Seafood by Category: Value 2018-2023
Table 279 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2018-2023
Table 280 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2018-2023

Rice, Pasta and Noodles in Egypt

HEADLINES

PROSPECTS

High rice prices due to government decisions

Pasta consumption rises as an alternative to rice

New economical packs in noodles

COMPETITIVE LANDSCAPE

Leaders remain unchanged

New investments in noodles

Distribution channels

CATEGORY DATA

Table 281 Sales of Rice, Pasta and Noodles by Category: Volume 2013-2018
Table 282 Sales of Rice, Pasta and Noodles by Category: Value 2013-2018
Table 283 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2013-2018
Table 284 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2013-2018
Table 285 Sales of Instant Noodles by Leading Flavours: Rankings 2013-2018
Table 286 NBO Company Shares of Rice, Pasta and Noodles: % Value 2014-2018
Table 287 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2015-2018
Table 288 NBO Company Shares of Rice: % Value 2014-2018
Table 289 LBN Brand Shares of Rice: % Value 2015-2018
Table 290 NBO Company Shares of Pasta: % Value 2014-2018
Table 291 LBN Brand Shares of Pasta: % Value 2015-2018
Table 292 NBO Company Shares of Noodles: % Value 2014-2018
Table 293 LBN Brand Shares of Noodles: % Value 2015-2018
Table 294 Distribution of Rice, Pasta and Noodles by Format: % Value 2013-2018
Table 295 Distribution of Rice by Format: % Value 2013-2018
Table 296 Distribution of Pasta by Format: % Value 2013-2018
Table 297 Distribution of Noodles by Format: % Value 2013-2018
Table 298 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023
Table 299 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2018-2023
Table 300 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023
Table 301 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Packaged Food in Egypt

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Executive Summary

New Report Guarantee

New measures to overcome the difficult economic situation

Consumers adapting to the new situation

The presence of new products other than brands

Modern grocery retailing grows

The future of packaged food in Egypt

Samples

Overview

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Table of Contents

Packaged Food in Egypt

EXECUTIVE SUMMARY

New measures to overcome the difficult economic situation

Consumers adapting to the new situation

The presence of new products other than brands

Modern grocery retailing grows

The future of packaged food in Egypt

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

CATEGORY DATA

MARKET DATA

SOURCES

Chocolate Confectionery in Egypt

HEADLINES

PROSPECTS

New investment law

Multipacks and promotional offers

Rise of local producers

COMPETITIVE LANDSCAPE

Category leaders

Internet retailing

Chocolate preference

CATEGORY DATA

Gum in Egypt

HEADLINES

PROSPECTS

Devaluation and bubble gum

Small pack sizes

Potential for local producers

COMPETITIVE LANDSCAPE

Category leaders

Made in Egypt campaigns

Flavour preference

CATEGORY DATA

Ice Cream and Frozen Desserts in Egypt

HEADLINES

PROSPECTS

Ice cream replacing chocolate

Artisanal manufacturers penetrating impulse ice cream sales

Ice cream no longer a seasonal product

COMPETITIVE LANDSCAPE

Health-consciousness yet to affect ice cream consumption

Cones versus sticks

Ice cream flavours

CATEGORY DATA

Savoury Snacks in Egypt

HEADLINES

PROSPECTS

Chipsy For Food Industries Co to consider widening its product portfolio

Consumers moving towards greater value for money

Devaluation and recovery

COMPETITIVE LANDSCAPE

Samo Trading (brand Abu Auf) has big expansion plans

Room for more category players within savoury snacks

Rice snacks becoming available

CATEGORY DATA

Sugar Confectionery in Egypt

HEADLINES

PROSPECTS

Devaluation and product development

Opportunity for local producers to grow through modern retail outlets

Seasonality within sugar confectionery