Packaged Food in Egypt

Packaged Food in Egypt

EXECUTIVE SUMMARY

Harsh economic conditions continue to cast a shadow over packaged food

Volume sales bounce back as consumers adjust to the new reality

Steep unit price rises for imported products lead to a revival of local production

Traditional channels continue to dominate as growth in modern grocery retailers stalls

The industry performance likely to depend on the state of the Egyptian economy

FOODSERVICE

Sales to Foodservice

Strong growth in foodservice results in foodservice value sales outperforming retail volume sales
Foodservice supply operations become more of a focus for key packaged food players
Economic recovery, the accelerating pace of life and growth in inbound tourism set to support foodservice growth

Consumer Foodservice

Boom in full-service restaurants linked to rising inbound tourism flows
Social media becomes an important emotional method for consumer foodservice companies
Middle Eastern cuisine remains dominant across consumer foodservice

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2014-2019
Table 6 Sales of Packaged Food by Category: Value 2014-2019
Table 7 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 8 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 9 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 10 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 11 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 12 Distribution of Packaged Food by Format: % Value 2014-2019
Table 13 Distribution of Packaged Food by Format and Category: % Value 2019
Table 14 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 16 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 17 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources

Chocolate Confectionery in Egypt

HEADLINES

PROSPECTS

Volume sales suffer from currency devaluation as consumers tighten their belts

Domestic production is increasingly dynamic

Chocolate with toys is emerging as a favourite as parents look to treat their children

COMPETITIVE LANDSCAPE

Cadbury Egypt Group is top of Egypt’s chocolate pyramid

The sky is the limit for Mars following local production investment

Importers face local-biased government barriers, while internet retailing is a channel for the future in chocolate confectionery

Summary 2 Other Chocolate Confectionery by Product Type: 2019

CATEGORY DATA

Table 18 Sales of Chocolate Confectionery by Category: Volume 2014-2019
Table 19 Sales of Chocolate Confectionery by Category: Value 2014-2019
Table 20 Sales of Chocolate Confectionery by Category: % Volume Growth 2014-2019
Table 21 Sales of Chocolate Confectionery by Category: % Value Growth 2014-2019
Table 22 Sales of Chocolate Tablets by Type: % Value 2014-2019
Table 23 NBO Company Shares of Chocolate Confectionery: % Value 2015-2019
Table 24 LBN Brand Shares of Chocolate Confectionery: % Value 2016-2019
Table 25 Distribution of Chocolate Confectionery by Format: % Value 2014-2019
Table 26 Forecast Sales of Chocolate Confectionery by Category: Volume 2019-2024
Table 27 Forecast Sales of Chocolate Confectionery by Category: Value 2019-2024
Table 28 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2019-2024

Gum in Egypt

HEADLINES

PROSPECTS

Bubble gum is set to regain lost volume sales in Egypt

Local players can achieve considerable growth in gum

Cadbury Egypt Group uses smaller packs to widen distribution and position Trident as an affordable sugar-free option

COMPETITIVE LANDSCAPE

Cadbury Egypt Group continues to shine in chewing gum

Honeywell is supported by “Made in Egypt” campaigns

Traditional flavours are the most popular, but consumers are curious about new ones

CATEGORY DATA

Table 30 Sales of Gum by Category: Volume 2014-2019
Table 31 Sales of Gum by Category: Value 2014-2019
Table 32 Sales of Gum by Category: % Volume Growth 2014-2019
Table 33 Sales of Gum by Category: % Value Growth 2014-2019
Table 34 Sales of Gum by Flavour: Rankings 2014-2019
Table 35 NBO Company Shares of Gum: % Value 2015-2019
Table 36 LBN Brand Shares of Gum: % Value 2016-2019
Table 37 Distribution of Gum by Format: % Value 2014-2019
Table 38 Forecast Sales of Gum by Category: Volume 2019-2024
Table 39 Forecast Sales of Gum by Category: Value 2019-2024
Table 40 Forecast Sales of Gum by Category: % Volume Growth 2019-2024
Table 41 Forecast Sales of Gum by Category: % Value Growth 2019-2024

Ice Cream and Frozen Desserts in Egypt

HEADLINES

PROSPECTS

Volume sales are slowly recovering as prices rise by lower rates

Artisanal players are appealing to children, offering colourful impulse ice cream

Consumption occasions expand for ice cream, making it less seasonal

COMPETITIVE LANDSCAPE

Ice cream is less influenced by health trends, while distribution is limited by lack of storage infrastructure

A good year for Oreo, and cones are still people’s favourite for impulse ice cream

Chocolate is Egyptians’ number one ice cream flavour

CATEGORY DATA

Table 42 Sales of Ice Cream and Frozen Desserts by Category: Volume 2014-2019
Table 43 Sales of Ice Cream and Frozen Desserts by Category: Value 2014-2019
Table 44 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2014-2019
Table 45 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2014-2019
Table 46 Sales of Ice Cream by Leading Flavours: Rankings 2014-2019
Table 47 Sales of Impulse Ice Cream by Format: % Value 2016-2019
Table 48 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2015-2019
Table 49 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2016-2019
Table 50 NBO Company Shares of Ice Cream: % Value 2015-2019
Table 51 LBN Brand Shares of Ice Cream: % Value 2016-2019
Table 52 NBO Company Shares of Impulse Ice Cream: % Value 2015-2019
Table 53 LBN Brand Shares of Impulse Ice Cream: % Value 2016-2019
Table 54 NBO Company Shares of Take-home Ice Cream: % Value 2015-2019
Table 55 LBN Brand Shares of Take-home Ice Cream: % Value 2016-2019
Table 56 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2014-2019
Table 57 Distribution of Ice Cream by Format: % Value 2014-2019
Table 58 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2019-2024
Table 59 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2019-2024
Table 60 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2019-2024
Table 61 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2019-2024

Savoury Snacks in Egypt

HEADLINES

PROSPECTS

Bright outlook for savoury snacks

Big packs appeal to price-conscious consumers

Savoury snacks shows healthy competitive dynamics

COMPETITIVE LANDSCAPE

Chipsy For Food Industries is well placed to retain its leadership

The arrival of packaged pretzels reflects rising demand for healthier snacks, while distribution is still limited for rice snacks

Internet retailing is emerging in savoury snacks

CATEGORY DATA

Table 62 Sales of Savoury Snacks by Category: Volume 2014-2019
Table 63 Sales of Savoury Snacks by Category: Value 2014-2019
Table 64 Sales of Savoury Snacks by Category: % Volume Growth 2014-2019
Table 65 Sales of Savoury Snacks by Category: % Value Growth 2014-2019
Table 66 NBO Company Shares of Savoury Snacks: % Value 2015-2019
Table 67 LBN Brand Shares of Savoury Snacks: % Value 2016-2019
Table 68 Distribution of Savoury Snacks by Format: % Value 2014-2019
Table 69 Forecast Sales of Savoury Snacks by Category: Volume 2019-2024
Table 70 Forecast Sales of Savoury Snacks by Category: Value 2019-2024
Table 71 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2019-2024
Table 72 Forecast Sales of Savoury Snacks by Category: % Value Growth 2019-2024

Sugar Confectionery in Egypt

HEADLINES

PROSPECTS

Players struggle owing to great reliance on imports following currency devaluation

The seasonal factor still plays a key role in sales

Pastilles, gums, jellies and chews help prevent overall decline

COMPETITIVE LANDSCAPE

Sima looks to expand its capacity, while Haribo keeps sweets affordable

A niche may exist for vegetarian-friendly Katjes jellies to exploit

Mimix’s wide offering is quickly winning young fans

Summary 3 Other Sugar Confectionery by Product Type: 2019

CATEGORY DATA

Table 73 Sales of Sugar Confectionery by Category: Volume 2014-2019
Table 74 Sales of Sugar Confectionery by Category: Value 2014-2019
Table 75 Sales of Sugar Confectionery by Category: % Volume Growth 2014-2019
Table 76 Sales of Sugar Confectionery by Category: % Value Growth 2014-2019
Table 77 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2014-2019
Table 78 NBO Company Shares of Sugar Confectionery: % Value 2015-2019
Table 79 LBN Brand Shares of Sugar Confectionery: % Value 2016-2019
Table 80 Distribution of Sugar Confectionery by Format: % Value 2014-2019
Table 81 Forecast Sales of Sugar Confectionery by Category: Volume 2019-2024
Table 82 Forecast Sales of Sugar Confectionery by Category: Value 2019-2024
Table 83 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2019-2024
Table 84 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2019-2024

Sweet Biscuits, Snack Bars and Fruit Snacks in Egypt

HEADLINES

PROSPECTS

Falling spending power hurts volume sales growth

Chocolate coated biscuits gain momentum as an affordable indulgence, while the health trend will see fruit and nut bars top value growth

Samo Trading Co invests in distribution and proves resilient to currency devaluation

COMPETITIVE LANDSCAPE

Nestlé Egypt SAE launches Nesquik filled biscuits as the producer increases its in-country investment

Mass Food Co remains the clear leader in snack bars

Healthier cookies are increasingly popular

CATEGORY DATA

Table 85 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2014-2019
Table 86 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2014-2019
Table 87 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2014-2019
Table 88 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2014-2019
Table 89 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2015-2019
Table 90 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2016-2019
Table 91 NBO Company Shares of Sweet Biscuits: % Value 2015-2019
Table 92 LBN Brand Shares of Sweet Biscuits: % Value 2016-2019
Table 93 NBO Company Shares of Snack Bars: % Value 2015-2019
Table 94 LBN Brand Shares of Snack Bars: % Value 2016-2019
Table 95 NBO Company Shares of Fruit Snacks: % Value 2015-2019
Table 96 LBN Brand Shares of Fruit Snacks: % Value 2016-2019
Table 97 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2014-2019
Table 98 Distribution of Sweet Biscuits by Format: % Value 2014-2019
Table 99 Distribution of Snack Bars by Format: % Value 2014-2019
Table 100 Distribution of Fruit Snacks by Format: % Value 2014-2019
Table 101 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2019-2024
Table 102 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2019-2024
Table 103 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2019-2024
Table 104 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2019-2024

Baby Food in Egypt

HEADLINES

PROSPECTS

Recovery of baby food continues as long-term price stability encourages sales

Consumers abandon subsidised baby food brands in a return to old favourites

Egyptian government and NGOs respond to rapid growth in Egypt’s birth rate

COMPETITIVE LANDSCAPE

Nestlé’s multiple successful brands ensure its retention of leadership

Nestlé’s Cerelac leads in dried baby food, although Riri poses price competition

Milk formula advertising remains limited despite a lack of regulation

CATEGORY DATA

Table 105 Sales of Baby Food by Category: Volume 2014-2019
Table 106 Sales of Baby Food by Category: Value 2014-2019
Table 107 Sales of Baby Food by Category: % Volume Growth 2014-2019
Table 108 Sales of Baby Food by Category: % Value Growth 2014-2019
Table 109 NBO Company Shares of Baby Food: % Value 2015-2019
Table 110 LBN Brand Shares of Baby Food: % Value 2016-2019
Table 111 Distribution of Baby Food by Format: % Value 2014-2019
Table 112 Forecast Sales of Baby Food by Category: Volume 2019-2024
Table 113 Forecast Sales of Baby Food by Category: Value 2019-2024
Table 114 Forecast Sales of Baby Food by Category: % Volume Growth 2019-2024
Table 115 Forecast Sales of Baby Food by Category: % Value Growth 2019-2024

Butter and Spreads in Egypt

HEADLINES

PROSPECTS

More moderate volume declines in 2019 as consumers adjust to new price reality

Rising inbound tourism flows support growth in sales of butter and spreads

High prices continue to place pressure on demand for butter in rural areas

COMPETITIVE LANDSCAPE

Afia vies with Arma, with latter benefiting from launch of coconut ghee

Anchor extends its lead in butter, competing effectively on price with Lurpak

Price promotions important in swaying consumer choice

CATEGORY DATA

Table 116 Sales of Butter and Spreads by Category: Volume 2014-2019
Table 117 Sales of Butter and Spreads by Category: Value 2014-2019
Table 118 Sales of Butter and Spreads by Category: % Volume Growth 2014-2019
Table 119 Sales of Butter and Spreads by Category: % Value Growth 2014-2019
Table 120 NBO Company Shares of Butter and Spreads: % Value 2015-2019
Table 121 LBN Brand Shares of Butter and Spreads: % Value 2016-2019
Table 122 Distribution of Butter and Spreads by Format: % Value 2014-2019
Table 123 Forecast Sales of Butter and Spreads by Category: Volume 2019-2024
Table 124 Forecast Sales of Butter and Spreads by Category: Value 2019-2024
Table 125 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2019-2024
Table 126 Forecast Sales of Butter and Spreads by Category: % Value Growth 2019-2024

Cheese in Egypt

HEADLINES

PROSPECTS

Demand for cheese remains strong despite economic pressures and price increases

Strong local production supports appeal of cheese

Imported products still struggling, hindering hard cheese in particular

COMPETITIVE LANDSCAPE

Obour land leads soft cheese but Domty presents strong challenge via innovation

Cheesa’s leadership in hard cheese due to affordability and consistent availability

Best Cheese uses promotions to sustain leadership in spreadable processed cheese

CATEGORY DATA

Table 127 Sales of Cheese by Category: Volume 2014-2019
Table 128 Sales of Cheese by Category: Value 2014-2019
Table 129 Sales of Cheese by Category: % Volume Growth 2014-2019
Table 130 Sales of Cheese by Category: % Value Growth 2014-2019
Table 131 Sales of Spreadable Processed Cheese by Type: % Value 2014-2019
Table 132 Sales of Unprocessed Cheese by Type: % Value 2014-2019
Table 133 NBO Company Shares of Cheese: % Value 2015-2019
Table 134 LBN Brand Shares of Cheese: % Value 2016-2019
Table 135 Distribution of Cheese by Format: % Value 2014-2019
Table 136 Forecast Sales of Cheese by Category: Volume 2019-2024
Table 137 Forecast Sales of Cheese by Category: Value 2019-2024
Table 138 Forecast Sales of Cheese by Category: % Volume Growth 2019-2024
Table 139 Forecast Sales of Cheese by Category: % Value Growth 2019-2024

Drinking Milk Products in Egypt

HEADLINES

PROSPECTS

Positive growth in shelf stable milk due to the category’s essential staple status

Low levels of brand loyalty present challenges to drinking milk players

Fresh milk and shelf stable milk slated for positive volume growth in forecast period

COMPETITIVE LANDSCAPE

Juhayna’s Bekhero brand benefits from high consumer trust

Groupe Lactalis stakes a claim, joining Nestlé as one of the few foreign players

Almarai registers strong growth as Dina Farm maintains leadership in fresh milk

CATEGORY DATA

Table 140 Sales of Drinking Milk Products by Category: Volume 2014-2019
Table 141 Sales of Drinking Milk Products by Category: Value 2014-2019
Table 142 Sales of Drinking Milk Products by Category: % Volume Growth 2014-2019
Table 143 Sales of Drinking Milk Products by Category: % Value Growth 2014-2019
Table 144 NBO Company Shares of Drinking Milk Products: % Value 2015-2019
Table 145 LBN Brand Shares of Drinking Milk Products: % Value 2016-2019
Table 146 Distribution of Drinking Milk Products by Format: % Value 2014-2019
Table 147 Forecast Sales of Drinking Milk Products Products by Category: Volume 2019-2024
Table 148 Forecast Sales of Drinking Milk Products Products by Category: Value 2019-2024
Table 149 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2019-2024
Table 150 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2019-2024

Other Dairy in Egypt

HEADLINES

PROSPECTS

Unfavourable economic situation places pressure on sales of other dairy

Relatively positive performance for plain fromage frais and quark based on novelty

Complete recovery of other dairy sales not expected during forecast period

COMPETITIVE LANDSCAPE

Danone uses advertising to reinforce its dominant position in chilled dairy desserts

Smaller packs appear in cream as players seek to attract price-sensitive consumers

Bel Egypt’s Kiri dominates fromage frais and quark as local brands compete strongly

CATEGORY DATA

Table 151 Sales of Other Dairy by Category: Volume 2014-2019
Table 152 Sales of Other Dairy by Category: Value 2014-2019
Table 153 Sales of Other Dairy by Category: % Volume Growth 2014-2019
Table 154 Sales of Other Dairy by Category: % Value Growth 2014-2019
Table 155 Sales of Cream by Type: % Value 2014-2019
Table 156 NBO Company Shares of Other Dairy: % Value 2015-2019
Table 157 LBN Brand Shares of Other Dairy: % Value 2016-2019
Table 158 Distribution of Other Dairy by Format: % Value 2014-2019
Table 159 Forecast Sales of Other Dairy by Category: Volume 2019-2024
Table 160 Forecast Sales of Other Dairy by Category: Value 2019-2024
Table 161 Forecast Sales of Other Dairy by Category: % Volume Growth 2019-2024
Table 162 Forecast Sales of Other Dairy by Category: % Value Growth 2019-2024

Yoghurt and Sour Milk Products in Egypt

HEADLINES

PROSPECTS

Demand for plain yoghurt remains robust due to its status as an essential foodstuff

Promotions, multipacks, bundling and advertising support demand for yoghurt

Rising production costs and intense price competition to place pressure on players

COMPETITIVE LANDSCAPE

Juhayna Food Industries relies on flavour innovation to support its leading position

Almarai bets on the underdeveloped category of flavoured yoghurt for sales growth

Danone assumes the leading position in plain yoghurt as it launches new packaging

CATEGORY DATA

Table 163 Sales of Yoghurt and Sour Milk Products by Category: Volume 2014-2019
Table 164 Sales of Yoghurt and Sour Milk Products by Category: Value 2014-2019
Table 165 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2014-2019
Table 166 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2014-2019
Table 167 Sales of Flavoured Yoghurt by Flavour: Rankings 2014-2019
Table 168 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2015-2019
Table 169 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2016-2019
Table 170 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2014-2019
Table 171 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2019-2024
Table 172 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2019-2024
Table 173 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2019-2024
Table 174 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2019-2024

Edible Oils in Egypt

HEADLINES

PROSPECTS

Moderate volume growth is seen as high unit price increases push value growth

High unit prices continue to compromise demand for olive oil

Sunflower oil benefits from low prices and versatility

COMPETITIVE LANDSCAPE

Arma Food Industries benefits from its multiple brands, maintaining leadership in 2019

Alwadi remains the leading name in olive oil

High degree of fragmentation due to essence of numerous small brands

CATEGORY DATA

Table 175 Sales of Edible Oils by Category: Volume 2014-2019
Table 176 Sales of Edible Oils by Category: Value 2014-2019
Table 177 Sales of Edible Oils by Category: % Volume Growth 2014-2019
Table 178 Sales of Edible Oils by Category: % Value Growth 2014-2019
Table 179 NBO Company Shares of Edible Oils: % Value 2015-2019
Table 180 LBN Brand Shares of Edible Oils: % Value 2016-2019
Table 181 Distribution of Edible Oils by Format: % Value 2014-2019
Table 182 Forecast Sales of Edible Oils by Category: Volume 2019-2024
Table 183 Forecast Sales of Edible Oils by Category: Value 2019-2024
Table 184 Forecast Sales of Edible Oils by Category: % Volume Growth 2019-2024
Table 185 Forecast Sales of Edible Oils by Category: % Value Growth 2019-2024

Ready Meals in Egypt

HEADLINES

PROSPECTS

Slumping demand a sign of falling spending on non-essential products

Frozen ready meals and frozen pizzas remain the only categories present

Ready meals remains an immature category with plenty of room for further growth

COMPETITIVE LANDSCAPE

Sunbulah Group and King M For Food Products are the only branded players of note

Frozen pizza players continue to target mainly an affluent urban consumer base

Rising production and operating costs to place pressure on manufacturers

CATEGORY DATA

Table 186 Sales of Ready Meals by Category: Volume 2014-2019
Table 187 Sales of Ready Meals by Category: Value 2014-2019
Table 188 Sales of Ready Meals by Category: % Volume Growth 2014-2019
Table 189 Sales of Ready Meals by Category: % Value Growth 2014-2019
Table 190 NBO Company Shares of Ready Meals: % Value 2015-2019
Table 191 LBN Brand Shares of Ready Meals: % Value 2016-2019
Table 192 Distribution of Ready Meals by Format: % Value 2014-2019
Table 193 Forecast Sales of Ready Meals by Category: Volume 2019-2024
Table 194 Forecast Sales of Ready Meals by Category: Value 2019-2024
Table 195 Forecast Sales of Ready Meals by Category: % Volume Growth 2019-2024
Table 196 Forecast Sales of Ready Meals by Category: % Value Growth 2019-2024

Sauces, Dressings and Condiments in Egypt

HEADLINES

PROSPECTS

Volume sales continue to increase despite unit price increases

A major trend seen towards smaller pack sizes in 2019

Pickled products and tomato pastes and purées the big winners in 2019

COMPETITIVE LANDSCAPE

Fine Foods remains the leading player in tomato pastes and purées

El Rashidy El Mizan maintains its leading position in the sale of tahini

Al Doha Co remain the strongest player in herbs and spices

CATEGORY DATA

Table 197 Sales of Sauces, Dressings and Condiments by Category: Volume 2014-2019
Table 198 Sales of Sauces, Dressings and Condiments by Category: Value 2014-2019
Table 199 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2014-2019
Table 200 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2014-2019
Table 201 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2015-2019
Table 202 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2016-2019
Table 203 Distribution of Sauces, Dressings and Condiments by Format: % Value 2014-2019
Table 204 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2019-2024
Table 205 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2019-2024
Table 206 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2019-2024
Table 207 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2019-2024

Soup in Egypt

HEADLINES

PROSPECTS

Soup sales continue to decline, with demand waning further

100% of soup sales accounted for by dehydrated soup

Sales of soup remain highly seasonal, peaking during Ramadan and winter

COMPETITIVE LANDSCAPE

International brands continue to dominate sales in soup

Traditional flavours lose out to Western options in dehydrated soup

Rising prices set to continue compromising demand for soup

CATEGORY DATA

Table 208 Sales of Soup by Category: Volume 2014-2019
Table 209 Sales of Soup by Category: Value 2014-2019
Table 210 Sales of Soup by Category: % Volume Growth 2014-2019
Table 211 Sales of Soup by Category: % Value Growth 2014-2019
Table 212 Sales of Soup by Leading Flavours: Rankings 2014-2019
Table 213 NBO Company Shares of Soup: % Value 2015-2019
Table 214 LBN Brand Shares of Soup: % Value 2016-2019
Table 215 Distribution of Soup by Format: % Value 2014-2019
Table 216 Forecast Sales of Soup by Category: Volume 2019-2024
Table 217 Forecast Sales of Soup by Category: Value 2019-2024
Table 218 Forecast Sales of Soup by Category: % Volume Growth 2019-2024
Table 219 Forecast Sales of Soup by Category: % Value Growth 2019-2024

Sweet Spreads in Egypt

HEADLINES

PROSPECTS

High prices, unit price growth and non-essential status harm category growth prospects

Glass packaging comes to the fore as consumers see it as a sign of high quality

Honey maintains its essential status in Egyptian kitchens

COMPETITIVE LANDSCAPE

Hero Middle East & Africa remains dynamic to continue leading sweet spreads

Imtenan maintains its position as the leading player in honey

Further price increases expected to place pressure on all players in sweet spreads

CATEGORY DATA

Table 220 Sales of Sweet Spreads by Category: Volume 2014-2019
Table 221 Sales of Sweet Spreads by Category: Value 2014-2019
Table 222 Sales of Sweet Spreads by Category: % Volume Growth 2014-2019
Table 223 Sales of Sweet Spreads by Category: % Value Growth 2014-2019
Table 224 Sales of Jams and Preserves by Leading Flavours: Rankings 2014-2019
Table 225 NBO Company Shares of Sweet Spreads: % Value 2015-2019
Table 226 LBN Brand Shares of Sweet Spreads: % Value 2016-2019
Table 227 Distribution of Sweet Spreads by Format: % Value 2014-2019
Table 228 Forecast Sales of Sweet Spreads by Category: Volume 2019-2024
Table 229 Forecast Sales of Sweet Spreads by Category: Value 2019-2024
Table 230 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2019-2024
Table 231 Forecast Sales of Sweet Spreads by Category: % Value Growth 2019-2024

Baked Goods in Egypt

HEADLINES

PROSPECTS

Bread maintains its status as the most affordable source of carbohydrates

Pastries benefits from its image as a convenient and economical breakfast option

Government price controls likely to continue supporting rising demand

COMPETITIVE LANDSCAPE

Modern Bakeries’ leading position attributable to its wide variety of products

Edita Food Industries relies on innovation and new launches to maintain leadership in cakes and pastries

Dreem’s experience and rich portfolio help it to maintain leadership in dessert mixes

CATEGORY DATA

Table 232 Sales of Baked Goods by Category: Volume 2014-2019
Table 233 Sales of Baked Goods by Category: Value 2014-2019
Table 234 Sales of Baked Goods by Category: % Volume Growth 2014-2019
Table 235 Sales of Baked Goods by Category: % Value Growth 2014-2019
Table 236 NBO Company Shares of Baked Goods: % Value 2015-2019
Table 237 LBN Brand Shares of Baked Goods: % Value 2016-2019
Table 238 Distribution of Baked Goods by Format: % Value 2014-2019
Table 239 Forecast Sales of Baked Goods by Category: Volume 2019-2024
Table 240 Forecast Sales of Baked Goods by Category: Value 2019-2024
Table 241 Forecast Sales of Baked Goods by Category: % Volume Growth 2019-2024
Table 242 Forecast Sales of Baked Goods by Category: % Value Growth 2019-2024

Breakfast Cereals in Egypt

HEADLINES

PROSPECTS

When growth continues to be inhibited by high unit prices

High birth rate supports sales growth in children’s breakfast cereals

Healthy image to support sales growth in breakfast cereals over the forecast period

COMPETITIVE LANDSCAPE

Kellogg Co leads sales through its ownership of Mass Food Co and Kellogg’s

Healthy image boasts sales of muesli and granola, spurring company activity

New entrants likely due to the category being at an incipient stage of development

CATEGORY DATA

Table 243 Sales of Breakfast Cereals by Category: Volume 2014-2019
Table 244 Sales of Breakfast Cereals by Category: Value 2014-2019
Table 245 Sales of Breakfast Cereals by Category: % Volume Growth 2014-2019
Table 246 Sales of Breakfast Cereals by Category: % Value Growth 2014-2019
Table 247 NBO Company Shares of Breakfast Cereals: % Value 2015-2019
Table 248 LBN Brand Shares of Breakfast Cereals: % Value 2016-2019
Table 249 Distribution of Breakfast Cereals by Format: % Value 2014-2019
Table 250 Forecast Sales of Breakfast Cereals by Category: Volume 2019-2024
Table 251 Forecast Sales of Breakfast Cereals by Category: Value 2019-2024
Table 252 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2019-2024
Table 253 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2019-2024

Processed Fruit and Vegetables in Egypt

HEADLINES

PROSPECTS

Strong demand for frozen processed vegetables supports overall category growth

Shelf stable beans generate strong growth due to its status as an essential foodstuff

Shelf stable beans and shelf stable vegetables continue to struggle

COMPETITIVE LANDSCAPE

Farm Frites remains the leading local name in processed fruit and vegetables

Givrex supports its strong position in frozen vegetables with new launches

CATEGORY DATA

Table 254 Sales of Processed Fruit and Vegetables by Category: Volume 2014-2019
Table 255 Sales of Processed Fruit and Vegetables by Category: Value 2014-2019
Table 256 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2014-2019
Table 257 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2014-2019
Table 258 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2014-2019
Table 259 NBO Company Shares of Processed Fruit and Vegetables: % Value 2015-2019
Table 260 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2016-2019
Table 261 Distribution of Processed Fruit and Vegetables by Format: % Value 2014-2019
Table 262 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2019-2024
Table 263 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2019-2024
Table 264 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2019-2024
Table 265 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2019-2024

Processed Meat and Seafood in Egypt

HEADLINES

PROSPECTS

Processed meat and seafood benefits from its economical image

Shift towards fresh meat suppresses volume growth in processed meat and seafood

Demand for convenience likely to continue supporting growth

COMPETITIVE LANDSCAPE

Atyab Co holds category leadership due to its strength in frozen processed poultry

Halwani Bros leads chill processed meat and present processed meat

Processed seafood struggles due to high prices and non-essential positioning

CATEGORY DATA

Table 266 Sales of Processed Meat and Seafood by Category: Volume 2014-2019
Table 267 Sales of Processed Meat and Seafood by Category: Value 2014-2019
Table 268 Sales of Processed Meat and Seafood by Category: % Volume Growth 2014-2019
Table 269 Sales of Processed Meat and Seafood by Category: % Value Growth 2014-2019
Table 270 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 271 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 272 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 273 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2014-2019
Table 274 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2014-2019
Table 275 NBO Company Shares of Processed Meat and Seafood: % Value 2015-2019
Table 276 LBN Brand Shares of Processed Meat and Seafood: % Value 2016-2019
Table 277 Distribution of Processed Meat and Seafood by Format: % Value 2014-2019
Table 278 Forecast Sales of Processed Meat and Seafood by Category: Volume 2019-2024
Table 279 Forecast Sales of Processed Meat and Seafood by Category: Value 2019-2024
Table 280 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2019-2024
Table 281 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2019-2024

Rice, Pasta and Noodles in Egypt

HEADLINES

PROSPECTS

Strong volume growth is based on the essential status of rice and pasta

Pasta and noodles continue to benefit from rising demand for convenience

Supply shortages lead to unit price increases in rice

COMPETITIVE LANDSCAPE

Al Faresha Co maintains its leading position in pasta by offering new products

Indofood’s dominance in noodles derives from its wide product portfolio

The advertising of rice, pasta and noodles increasing focuses on social media

CATEGORY DATA

Table 282 Sales of Rice, Pasta and Noodles by Category: Volume 2014-2019
Table 283 Sales of Rice, Pasta and Noodles by Category: Value 2014-2019
Table 284 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2014-2019
Table 285 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2014-2019
Table 286 Sales of Instant Noodles by Leading Flavours: Rankings 2014-2019
Table 287 NBO Company Shares of Rice, Pasta and Noodles: % Value 2015-2019
Table 288 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2016-2019
Table 289 NBO Company Shares of Rice: % Value 2015-2019
Table 290 LBN Brand Shares of Rice: % Value 2016-2019
Table 291 NBO Company Shares of Pasta: % Value 2015-2019
Table 292 LBN Brand Shares of Pasta: % Value 2016-2019
Table 293 NBO Company Shares of Noodles: % Value 2015-2019
Table 294 LBN Brand Shares of Noodles: % Value 2016-2019
Table 295 Distribution of Rice, Pasta and Noodles by Format: % Value 2014-2019
Table 296 Distribution of Rice by Format: % Value 2014-2019
Table 297 Distribution of Pasta by Format: % Value 2014-2019
Table 298 Distribution of Noodles by Format: % Value 2014-2019
Table 299 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2019-2024
Table 300 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2019-2024
Table 301 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2019-2024
Table 302 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2019-2024

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