Packaged Food in Egypt

Packaged Food in Egypt

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Demand shifts from foodservice to retail
Collapse of tourism depresses foodservice demand for packaged food
Lingering economic impact of COVID-19 will slow recovery in foodservice demand

Consumer Foodservice

Sales at most foodservice outlets declined by at least half
Delivery apps provide a lifeline to smaller outlets
Recovery will be slow and partial

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2015-2020
Table 6 Sales of Packaged Food by Category: Value 2015-2020
Table 7 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 8 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 9 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 10 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 11 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 12 Distribution of Packaged Food by Format: % Value 2015-2020
Table 13 Distribution of Packaged Food by Format and Category: % Value 2020
Table 14 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 15 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 16 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 17 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Yoghurt and Sour Milk Products in Egypt

KEY DATA FINDINGS

2020 IMPACT

Greater price stability drives strong growth for plain yoghurt in 2020

Promotions a key factor in spending decisions in 2020

Juhayna launches new ranges and refreshes Zabado to retain lead in 2020

RECOVERY AND OPPORTUNITIES

Return to normal purchasing patterns set to lead to slower growth in 2021

Positive value growth for all categories over the forecast period

Pressure on margins likely to impact innovation

CATEGORY DATA

Table 18 Sales of Yoghurt and Sour Milk Products by Category: Volume 2015-2020
Table 19 Sales of Yoghurt and Sour Milk Products by Category: Value 2015-2020
Table 20 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2015-2020
Table 21 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2015-2020
Table 22 Sales of Flavoured Yoghurt by Flavour: Rankings 2015-2020
Table 23 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2016-2020
Table 24 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2017-2020
Table 25 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2015-2020
Table 26 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025
Table 27 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025
Table 28 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025
Table 29 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025

Chocolate Confectionery in Egypt

KEY DATA FINDINGS

2020 IMPACT

COVID-19 is a setback for recovering chocolate confectionery

Premium demand steady while mass/mid falls

Joint ventures building brand awareness and attracting consumers

RECOVERY AND OPPORTUNITIES

Hard conditions set to drive ongoing volume/value decline over the forecast period

Health trends could start to matter

Price improvements offer the best opportunity for chocolate confectionery

CATEGORY DATA

Table 30 Sales of Chocolate Confectionery by Category: Volume 2015-2020
Table 31 Sales of Chocolate Confectionery by Category: Value 2015-2020
Table 32 Sales of Chocolate Confectionery by Category: % Volume Growth 2015-2020
Table 33 Sales of Chocolate Confectionery by Category: % Value Growth 2015-2020
Table 34 Sales of Chocolate Tablets by Type: % Value 2015-2020
Table 35 NBO Company Shares of Chocolate Confectionery: % Value 2016-2020
Table 36 LBN Brand Shares of Chocolate Confectionery: % Value 2017-2020
Table 37 Distribution of Chocolate Confectionery by Format: % Value 2015-2020
Table 38 Forecast Sales of Chocolate Confectionery by Category: Volume 2020-2025
Table 39 Forecast Sales of Chocolate Confectionery by Category: Value 2020-2025
Table 40 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2020-2025
Table 41 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2020-2025

Gum in Egypt

KEY DATA FINDINGS

2020 IMPACT

Tightening consumer belts hit sales of gum

Bubble gum hit hardest as children lose spending power

Oral health trends still support chewing gum

RECOVERY AND OPPORTUNITIES

Gum will struggle to recover momentum as price sensitivity remains acute

New flavours could support consumer interest

Health trends will strengthen over the forecast period

CATEGORY DATA

Table 42 Sales of Gum by Category: Volume 2015-2020
Table 43 Sales of Gum by Category: Value 2015-2020
Table 44 Sales of Gum by Category: % Volume Growth 2015-2020
Table 45 Sales of Gum by Category: % Value Growth 2015-2020
Table 46 Sales of Gum by Flavour: Rankings 2015-2020
Table 47 NBO Company Shares of Gum: % Value 2016-2020
Table 48 LBN Brand Shares of Gum: % Value 2017-2020
Table 49 Distribution of Gum by Format: % Value 2015-2020
Table 50 Forecast Sales of Gum by Category: Volume 2020-2025
Table 51 Forecast Sales of Gum by Category: Value 2020-2025
Table 52 Forecast Sales of Gum by Category: % Volume Growth 2020-2025
Table 53 Forecast Sales of Gum by Category: % Value Growth 2020-2025

Sugar Confectionery in Egypt

KEY DATA FINDINGS

2020 IMPACT

COVID-19 squashes recovery in sugar confectionery in 2020

Pack development and promotion helping stem decline by shaping prices

Seasonal trends help out

RECOVERY AND OPPORTUNITIES

Health positions will help evolution of new products

Potential for premium positions could offset value decline

Retail evolution offers consumer base expansion

CATEGORY DATA

Table 54 Sales of Sugar Confectionery by Category: Volume 2015-2020
Table 55 Sales of Sugar Confectionery by Category: Value 2015-2020
Table 56 Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020
Table 57 Sales of Sugar Confectionery by Category: % Value Growth 2015-2020
Table 58 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2015-2020
Table 59 NBO Company Shares of Sugar Confectionery: % Value 2016-2020
Table 60 LBN Brand Shares of Sugar Confectionery: % Value 2017-2020
Table 61 Distribution of Sugar Confectionery by Format: % Value 2015-2020
Table 62 Forecast Sales of Sugar Confectionery by Category: Volume 2020-2025
Table 63 Forecast Sales of Sugar Confectionery by Category: Value 2020-2025
Table 64 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025
Table 65 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2020-2025

Sweet Biscuits, Snack Bars and Fruit Snacks in Egypt

KEY DATA FINDINGS

2020 IMPACT

COVID-19 undermines sales, but sweet biscuits, snack bars and fruit snacks still in better than average place

Health and indulgence are polar trends driving sales

Convenience trends come to the fore

RECOVERY AND OPPORTUNITIES

Price sensitivity key sweet biscuits, snack bars and fruit snacks trend, will force concentration

Stronger health positions likelier

New retail trends offer opportunity

CATEGORY DATA

Table 66 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2015-2020
Table 67 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2015-2020
Table 68 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2015-2020
Table 69 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2015-2020
Table 70 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2016-2020
Table 71 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2017-2020
Table 72 NBO Company Shares of Sweet Biscuits: % Value 2016-2020
Table 73 LBN Brand Shares of Sweet Biscuits: % Value 2017-2020
Table 74 NBO Company Shares of Snack Bars: % Value 2016-2020
Table 75 LBN Brand Shares of Snack Bars: % Value 2017-2020
Table 76 NBO Company Shares of Fruit Snacks: % Value 2016-2020
Table 77 LBN Brand Shares of Fruit Snacks: % Value 2017-2020
Table 78 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2015-2020
Table 79 Distribution of Sweet Biscuits by Format: % Value 2015-2020
Table 80 Distribution of Snack Bars by Format: % Value 2015-2020
Table 81 Distribution of Fruit Snacks by Format: % Value 2015-2020
Table 82 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2020-2025
Table 83 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025
Table 84 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025
Table 85 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025

Ice Cream and Frozen Desserts in Egypt

KEY DATA FINDINGS

2020 IMPACT

Ice cream and frozen desserts suffering more than most in pandemic

Consumption occasions continue to evolve, with family focus growing

Polarisation trends accelerate

RECOVERY AND OPPORTUNITIES

Health trends set to gain importance, but sales still indulgence led

Retail evolution could spur development of new products

Cheaper local producers competing with Nestlé

CATEGORY DATA

Table 86 Sales of Ice Cream and Frozen Desserts by Category: Volume 2015-2020
Table 87 Sales of Ice Cream and Frozen Desserts by Category: Value 2015-2020
Table 88 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2015-2020
Table 89 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2015-2020
Table 90 Sales of Ice Cream by Leading Flavours: Rankings 2015-2020
Table 91 Sales of Impulse Ice Cream by Format: % Value 2015-2020
Table 92 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2016-2020
Table 93 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2017-2020
Table 94 NBO Company Shares of Ice Cream: % Value 2016-2020
Table 95 LBN Brand Shares of Ice Cream: % Value 2017-2020
Table 96 NBO Company Shares of Impulse Ice Cream: % Value 2016-2020
Table 97 LBN Brand Shares of Impulse Ice Cream: % Value 2017-2020
Table 98 NBO Company Shares of Take-home Ice Cream: % Value 2016-2020
Table 99 LBN Brand Shares of Take-home Ice Cream: % Value 2017-2020
Table 100 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2015-2020
Table 101 Distribution of Ice Cream by Format: % Value 2015-2020
Table 102 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2020-2025
Table 103 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2020-2025
Table 104 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2020-2025
Table 105 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2020-2025

Savoury Snacks in Egypt

KEY DATA FINDINGS

2020 IMPACT

Convenience, snacking and price stability protect savoury snacks from pandemic slump

New health trends help grow sales in 2020

Savoury snack success allows for marketing spend, further driving sales in 2020

RECOVERY AND OPPORTUNITIES

Price positions will play key role in sustaining growth over the forecast period

Retail development to support volume growth

Demand for healthier positions will strengthen

CATEGORY DATA

Table 106 Sales of Savoury Snacks by Category: Volume 2015-2020
Table 107 Sales of Savoury Snacks by Category: Value 2015-2020
Table 108 Sales of Savoury Snacks by Category: % Volume Growth 2015-2020
Table 109 Sales of Savoury Snacks by Category: % Value Growth 2015-2020
Table 110 NBO Company Shares of Savoury Snacks: % Value 2016-2020
Table 111 LBN Brand Shares of Savoury Snacks: % Value 2017-2020
Table 112 Distribution of Savoury Snacks by Format: % Value 2015-2020
Table 113 Forecast Sales of Savoury Snacks by Category: Volume 2020-2025
Table 114 Forecast Sales of Savoury Snacks by Category: Value 2020-2025
Table 115 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2020-2025
Table 116 Forecast Sales of Savoury Snacks by Category: % Value Growth 2020-2025

Baby Food in Egypt

KEY DATA FINDINGS

2020 IMPACT

Standard milk formula and dried baby food hit hardest by COVID-19 in 2020

Pressure on disposable incomes drives switch to cow’s milk in 2020

Danone puts pressure on leader Nestlé with advances in milk formula in 2020

RECOVERY AND OPPORTUNITIES

Negative value growth for baby food as consumers turn to substitutes in 2021

Continuing unit price declines set to boost volume sales over the forecast period

Broader economic picture threatens longer-term growth prospects

CATEGORY DATA

Table 117 Sales of Baby Food by Category: Volume 2015-2020
Table 118 Sales of Baby Food by Category: Value 2015-2020
Table 119 Sales of Baby Food by Category: % Volume Growth 2015-2020
Table 120 Sales of Baby Food by Category: % Value Growth 2015-2020
Table 121 NBO Company Shares of Baby Food: % Value 2016-2020
Table 122 LBN Brand Shares of Baby Food: % Value 2017-2020
Table 123 Distribution of Baby Food by Format: % Value 2015-2020
Table 124 Forecast Sales of Baby Food by Category: Volume 2020-2025
Table 125 Forecast Sales of Baby Food by Category: Value 2020-2025
Table 126 Forecast Sales of Baby Food by Category: % Volume Growth 2020-2025
Table 127 Forecast Sales of Baby Food by Category: % Value Growth 2020-2025

Butter and Spreads in Egypt

KEY DATA FINDINGS

2020 IMPACT

Stronger growth for cooking fats due to lower unit price growth in 2020

Consumers allocate a larger proportion of income to essential food spending in 2020

Afia retains lead against growing competition from Arma in cooking fats in 2020

RECOVERY AND OPPORTUNITIES

Excess supply set to hinder value and volume growth in 2021

Growth expected over the forecast period due to falling unit prices

Promotion and premiumisation set to be key as margins come under pressure

CATEGORY DATA

Table 128 Sales of Butter and Spreads by Category: Volume 2015-2020
Table 129 Sales of Butter and Spreads by Category: Value 2015-2020
Table 130 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020
Table 131 Sales of Butter and Spreads by Category: % Value Growth 2015-2020
Table 132 NBO Company Shares of Butter and Spreads: % Value 2016-2020
Table 133 LBN Brand Shares of Butter and Spreads: % Value 2017-2020
Table 134 Distribution of Butter and Spreads by Format: % Value 2015-2020
Table 135 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025
Table 136 Forecast Sales of Butter and Spreads by Category: Value 2020-2025
Table 137 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
Table 138 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025

Cheese in Egypt

KEY DATA FINDINGS

2020 IMPACT

Higher volume sales for cheese as competition leads to lower price growth in 2020

Consumer fears over COVID-19 drive sales of packaged hard cheese in 2020

Best Cheese maintains lead amid strong competition in 2020

RECOVERY AND OPPORTUNITIES

Pressure on incomes set to drive slower growth for cheese in 2021

Lower unit prices lead to positive growth over the forecast period

Potential growth for locally produced cheese amid a deteriorating economic landscape

CATEGORY DATA

Table 139 Sales of Cheese by Category: Volume 2015-2020
Table 140 Sales of Cheese by Category: Value 2015-2020
Table 141 Sales of Cheese by Category: % Volume Growth 2015-2020
Table 142 Sales of Cheese by Category: % Value Growth 2015-2020
Table 143 Sales of Spreadable Processed Cheese by Type: % Value 2015-2020
Table 144 Sales of Unprocessed Cheese by Type: % Value 2015-2020
Table 145 NBO Company Shares of Cheese: % Value 2016-2020
Table 146 LBN Brand Shares of Cheese: % Value 2017-2020
Table 147 Distribution of Cheese by Format: % Value 2015-2020
Table 148 Forecast Sales of Cheese by Category: Volume 2020-2025
Table 149 Forecast Sales of Cheese by Category: Value 2020-2025
Table 150 Forecast Sales of Cheese by Category: % Volume Growth 2020-2025
Table 151 Forecast Sales of Cheese by Category: % Value Growth 2020-2025

Drinking Milk Products in Egypt

KEY DATA FINDINGS

2020 IMPACT

COVID-19 and lower unit price growth drive volume sales in 2020

Consumers switch to packaged milk due to hygiene concerns in 2020

Juhayna maintains lead with rapid response to changing trends in 2020

RECOVERY AND OPPORTUNITIES

Slower value growth in 2021 as foodservice and regular purchasing patterns return

Return to value growth for drinking milk products over the forecast period

Growing health awareness among younger consumers to drive growth in fresh milk

CATEGORY DATA

Table 152 Sales of Drinking Milk Products by Category: Volume 2015-2020
Table 153 Sales of Drinking Milk Products by Category: Value 2015-2020
Table 154 Sales of Drinking Milk Products by Category: % Volume Growth 2015-2020
Table 155 Sales of Drinking Milk Products by Category: % Value Growth 2015-2020
Table 156 NBO Company Shares of Drinking Milk Products: % Value 2016-2020
Table 157 LBN Brand Shares of Drinking Milk Products: % Value 2017-2020
Table 158 Distribution of Drinking Milk Products by Format: % Value 2015-2020
Table 159 Forecast Sales of Drinking Milk Products Products by Category: Volume 2020-2025
Table 160 Forecast Sales of Drinking Milk Products Products by Category: Value 2020-2025
Table 161 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2020-2025
Table 162 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2020-2025

Yoghurt and Sour Milk Products in Egypt

KEY DATA FINDINGS

2020 IMPACT

Greater price stability drives strong growth for plain yoghurt in 2020

Promotions a key factor in spending decisions in 2020

Juhayna launches new ranges and refreshes Zabado to retain lead in 2020

RECOVERY AND OPPORTUNITIES

Return to normal purchasing patterns set to lead to slower growth in 2021

Positive value growth for all categories over the forecast period

Pressure on margins likely to impact innovation

CATEGORY DATA

Table 163 Sales of Yoghurt and Sour Milk Products by Category: Volume 2015-2020
Table 164 Sales of Yoghurt and Sour Milk Products by Category: Value 2015-2020
Table 165 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2015-2020
Table 166 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2015-2020
Table 167 Sales of Flavoured Yoghurt by Flavour: Rankings 2015-2020
Table 168 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2016-2020
Table 169 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2017-2020
Table 170 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2015-2020
Table 171 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025
Table 172 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025
Table 173 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025
Table 174 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025

Other Dairy in Egypt

KEY DATA FINDINGS

2020 IMPACT

Other dairy impacted by lower non-essential spending and school closures in 2020

Consumers favour unpackaged fromage frais and quark in 2020

Juhayna launches Happy Kitchen range to remain the leading player in 2020

RECOVERY AND OPPORTUNITIES

Reduced negative value growth for all categories in 2021

Cream set to offer best prospects over the forecast period

Post-COVID economic slowdown threatens other dairy

CATEGORY DATA

Table 175 Sales of Other Dairy by Category: Volume 2015-2020
Table 176 Sales of Other Dairy by Category: Value 2015-2020
Table 177 Sales of Other Dairy by Category: % Volume Growth 2015-2020
Table 178 Sales of Other Dairy by Category: % Value Growth 2015-2020
Table 179 Sales of Cream by Type: % Value 2015-2020
Table 180 NBO Company Shares of Other Dairy: % Value 2016-2020
Table 181 LBN Brand Shares of Other Dairy: % Value 2017-2020
Table 182 Distribution of Other Dairy by Format: % Value 2015-2020
Table 183 Forecast Sales of Other Dairy by Category: Volume 2020-2025
Table 184 Forecast Sales of Other Dairy by Category: Value 2020-2025
Table 185 Forecast Sales of Other Dairy by Category: % Volume Growth 2020-2025
Table 186 Forecast Sales of Other Dairy by Category: % Value Growth 2020-2025

Edible Oils in Egypt

KEY DATA FINDINGS

2020 IMPACT

Home cooking and e-commerce raise sales of edible oils in 2020, despite the challenges posed by the COVID-19 pandemic

Arma Food Industries benefits from its multiple brands, maintaining its lead in 2020

Alwadi remains the leading name in olive oil

RECOVERY AND OPPORTUNITIES

Moderate retail volume growth as high unit price increases push current value growth

High unit prices continue to compromise demand for olive oil

Sunflower oil benefits from low prices and versatility

CATEGORY DATA

Table 187 Sales of Edible Oils by Category: Volume 2015-2020
Table 188 Sales of Edible Oils by Category: Value 2015-2020
Table 189 Sales of Edible Oils by Category: % Volume Growth 2015-2020
Table 190 Sales of Edible Oils by Category: % Value Growth 2015-2020
Table 191 NBO Company Shares of Edible Oils: % Value 2016-2020
Table 192 LBN Brand Shares of Edible Oils: % Value 2017-2020
Table 193 Distribution of Edible Oils by Format: % Value 2015-2020
Table 194 Forecast Sales of Edible Oils by Category: Volume 2020-2025
Table 195 Forecast Sales of Edible Oils by Category: Value 2020-2025
Table 196 Forecast Sales of Edible Oils by Category: % Volume Growth 2020-2025
Table 197 Forecast Sales of Edible Oils by Category: % Value Growth 2020-2025

Ready Meals in Egypt

KEY DATA FINDINGS

2020 IMPACT

Despite falling disposable incomes, ready meals receive a welcome boost from COVID-19 as tired consumers look for convenience

Sunbulah Group and King M For Food Products are the only branded players of note targeting a narrow consumer base

Frozen ready meals and frozen pizzas remain the only categories present

RECOVERY AND OPPORTUNITIES

Slumping demand a sign of falling spending on non-essential products

Rising production and operating costs to place pressure on manufacturers

Ready meals remains an immature category with plenty of room for further growth over the forecast period

CATEGORY DATA

Table 198 Sales of Ready Meals by Category: Volume 2015-2020
Table 199 Sales of Ready Meals by Category: Value 2015-2020
Table 200 Sales of Ready Meals by Category: % Volume Growth 2015-2020
Table 201 Sales of Ready Meals by Category: % Value Growth 2015-2020
Table 202 NBO Company Shares of Ready Meals: % Value 2016-2020
Table 203 LBN Brand Shares of Ready Meals: % Value 2017-2020
Table 204 Distribution of Ready Meals by Format: % Value 2015-2020
Table 205 Forecast Sales of Ready Meals by Category: Volume 2020-2025
Table 206 Forecast Sales of Ready Meals by Category: Value 2020-2025
Table 207 Forecast Sales of Ready Meals by Category: % Volume Growth 2020-2025
Table 208 Forecast Sales of Ready Meals by Category: % Value Growth 2020-2025

Sauces, Dressings and Condiments in Egypt

KEY DATA FINDINGS

2020 IMPACT

Demand for sauces, dressings and condiments remains buoyant in 2020, despite difficult economic circumstances and the closure of food outlets

Fine Foods remains the leading player in tomato pastes and purées

El Rashidy El Mizan and Al Doha Co remain the leading players in the sale of tahini and herbs and spices respectively

RECOVERY AND OPPORTUNITIES

Volume sales continue to increase despite unit price increases over the forecast period

Pickled products and tomato pastes and purées the big winners in the forecast period

A major trend towards smaller pack sizes expected

CATEGORY DATA

Table 209 Sales of Sauces, Dressings and Condiments by Category: Volume 2015-2020
Table 210 Sales of Sauces, Dressings and Condiments by Category: Value 2015-2020
Table 211 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2015-2020
Table 212 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2015-2020
Table 213 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2016-2020
Table 214 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2017-2020
Table 215 Distribution of Sauces, Dressings and Condiments by Format: % Value 2015-2020
Table 216 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2020-2025
Table 217 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2020-2025
Table 218 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2020-2025
Table 219 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2020-2025

Sweet Spreads in Egypt

KEY DATA FINDINGS

2020 IMPACT

COVID-19 gives sweet spreads a welcome boost as consumers stockpile and look for comforting food

Hero Middle East & Africa continues leading sweet spreads

Imtenan maintains its position as the leading player in honey

RECOVERY AND OPPORTUNITIES

High prices, unit price growth and non-essential status harm the growth prospects of sweet spreads

Glass packaging comes to the fore as consumers see it as a sign of high quality

Honey maintains its essential status in Egyptian kitchens

CATEGORY DATA

Table 220 Sales of Sweet Spreads by Category: Volume 2015-2020
Table 221 Sales of Sweet Spreads by Category: Value 2015-2020
Table 222 Sales of Sweet Spreads by Category: % Volume Growth 2015-2020
Table 223 Sales of Sweet Spreads by Category: % Value Growth 2015-2020
Table 224 Sales of Jams and Preserves by Leading Flavours: Rankings 2015-2020
Table 225 NBO Company Shares of Sweet Spreads: % Value 2016-2020
Table 226 LBN Brand Shares of Sweet Spreads: % Value 2017-2020
Table 227 Distribution of Sweet Spreads by Format: % Value 2015-2020
Table 228 Forecast Sales of Sweet Spreads by Category: Volume 2020-2025
Table 229 Forecast Sales of Sweet Spreads by Category: Value 2020-2025
Table 230 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
Table 231 Forecast Sales of Sweet Spreads by Category: % Value Growth 2020-2025

Soup in Egypt

KEY DATA FINDINGS

2020 IMPACT

Soup weathers the storm of COVID-19 with increased sales, but choppy financial waters might lie ahead

International brands continue to dominate sales in soup

Traditional flavours lose out to Western options in dehydrated soup

RECOVERY AND OPPORTUNITIES

Soup sales continue to decline over the forecast period, with demand waning and prices rising

Dehydrated soup likely to remain only significant product in soup

Sales of soup remain highly seasonal, peaking during Ramadan and winter over the forecast period

CATEGORY DATA

Table 232 Sales of Soup by Category: Volume 2015-2020
Table 233 Sales of Soup by Category: Value 2015-2020
Table 234 Sales of Soup by Category: % Volume Growth 2015-2020
Table 235 Sales of Soup by Category: % Value Growth 2015-2020
Table 236 Sales of Soup by Leading Flavours: Rankings 2015-2020
Table 237 NBO Company Shares of Soup: % Value 2016-2020
Table 238 LBN Brand Shares of Soup: % Value 2017-2020
Table 239 Distribution of Soup by Format: % Value 2015-2020
Table 240 Forecast Sales of Soup by Category: Volume 2020-2025
Table 241 Forecast Sales of Soup by Category: Value 2020-2025
Table 242 Forecast Sales of Soup by Category: % Volume Growth 2020-2025
Table 243 Forecast Sales of Soup by Category: % Value Growth 2020-2025

Baked Goods in Egypt

KEY DATA FINDINGS

2020 IMPACT

Reduction in impulse purchases and lack of consumer confidence weigh on retail current value sales growth in baked goods

Population growth drives steady increase in retail volume sales of flat bread

With a strong reputation for freshness, artisanal players continue to dominate retail value sales of bread

RECOVERY AND OPPORTUNITIES

An expanding population will drive retail volume sales growth

Price controls are here to stay

Increased investment will spur further growth in e-commerce

CATEGORY DATA

Table 244 Sales of Baked Goods by Category: Volume 2015-2020
Table 245 Sales of Baked Goods by Category: Value 2015-2020
Table 246 Sales of Baked Goods by Category: % Volume Growth 2015-2020
Table 247 Sales of Baked Goods by Category: % Value Growth 2015-2020
Table 248 NBO Company Shares of Baked Goods: % Value 2016-2020
Table 249 LBN Brand Shares of Baked Goods: % Value 2017-2020
Table 250 Distribution of Baked Goods by Format: % Value 2015-2020
Table 251 Forecast Sales of Baked Goods by Category: Volume 2020-2025
Table 252 Forecast Sales of Baked Goods by Category: Value 2020-2025
Table 253 Forecast Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 254 Forecast Sales of Baked Goods by Category: % Value Growth 2020-2025

Breakfast Cereals in Egypt

KEY DATA FINDINGS

2020 IMPACT

COVID-19 has no significant impact on demand for breakfast cereals, as these products are largely consumed by affluent households

High birth rate drives strong retail volume sales growth in children’s breakfast cereals

Wide product portfolio and strong new product development help Kellogg Co remain dominant

RECOVERY AND OPPORTUNITIES

A rising population, the health and wellness trend and widening distribution will continue to support retail volume sales growth

Immature demand makes breakfast cereals attractive to new entrants

As consumers become more comfortable shopping online, e-commerce will continue to expand

CATEGORY DATA

Table 255 Sales of Breakfast Cereals by Category: Volume 2015-2020
Table 256 Sales of Breakfast Cereals by Category: Value 2015-2020
Table 257 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020
Table 258 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020
Table 259 NBO Company Shares of Breakfast Cereals: % Value 2016-2020
Table 260 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020
Table 261 Distribution of Breakfast Cereals by Format: % Value 2015-2020
Table 262 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 263 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025
Table 264 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 265 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2020-2025

Processed Meat and Seafood in Egypt

KEY DATA FINDINGS

2020 IMPACT

COVID-19 pushes retail volume sales growth to a ten-year high

Hard times boost demand for shelf stable processed meat and seafood

Health and wellness offerings help Atyab Co maintain leadership

RECOVERY AND OPPORTUNITIES

Strong population growth and an economic rebound will drive robust growth in retail volume sales growth of processed meat and seafood

Health and wellness will continue to grow in importance, leading more consumers to switch from red meat to poultry

Convenience will drive growth in retail volume sales of processed red meat

CATEGORY DATA

Table 266 Sales of Processed Meat and Seafood by Category: Volume 2015-2020
Table 267 Sales of Processed Meat and Seafood by Category: Value 2015-2020
Table 268 Sales of Processed Meat and Seafood by Category: % Volume Growth 2015-2020
Table 269 Sales of Processed Meat and Seafood by Category: % Value Growth 2015-2020
Table 270 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2015-2020
Table 271 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2015-2020
Table 272 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2015-2020
Table 273 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2015-2020
Table 274 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2015-2020
Table 275 NBO Company Shares of Processed Meat and Seafood: % Value 2016-2020
Table 276 LBN Brand Shares of Processed Meat and Seafood: % Value 2017-2020
Table 277 Distribution of Processed Meat and Seafood by Format: % Value 2015-2020
Table 278 Forecast Sales of Processed Meat and Seafood by Category: Volume 2020-2025
Table 279 Forecast Sales of Processed Meat and Seafood by Category: Value 2020-2025
Table 280 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2020-2025
Table 281 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2020-2025

Processed Fruit and Vegetables in Egypt

KEY DATA FINDINGS

2020 IMPACT

Shelf stable beans will be the main beneficiary of COVID-19, as consumers favour affordable products with a long shelf life

Foodservice restrictions boost demand for frozen processed potatoes

Strong position in shelf stable beans and vegetables helps Americana Egypt maintain its leadership

RECOVERY AND OPPORTUNITIES

As demand normalises, 2021 will see a slowdown in volume sales growth of processed fruit and vegetables

Shelf stable beans and frozen processed potatoes will lead volume sales growth

With consumers more comfortable shopping online and retailers investing in the infrastructure of internet retail, e-commerce is primed for strong growth

CATEGORY DATA

Table 282 Sales of Processed Fruit and Vegetables by Category: Volume 2015-2020
Table 283 Sales of Processed Fruit and Vegetables by Category: Value 2015-2020
Table 284 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2015-2020
Table 285 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2015-2020
Table 286 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2015-2020
Table 287 NBO Company Shares of Processed Fruit and Vegetables: % Value 2016-2020
Table 288 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2017-2020
Table 289 Distribution of Processed Fruit and Vegetables by Format: % Value 2015-2020
Table 290 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
Table 291 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
Table 292 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
Table 293 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025

Rice, Pasta and Noodles in Egypt

KEY DATA FINDINGS

2020 IMPACT

Panic buying will push retail volume sales growth to its highest level in 11 years

Rising rice prices push some consumers towards pasta

Regular product launches and wide distribution help Al Faresha Co stay ahead in pasta

RECOVERY AND OPPORTUNITIES

Pasta set to outperform rice in terms of retail value sales growth, as the latter is far more mature

Social media will grow in importance as a way of reaching consumers

Pandemic provides a growth opportunity for e-commerce

CATEGORY DATA

Table 294 Sales of Rice, Pasta and Noodles by Category: Volume 2015-2020
Table 295 Sales of Rice, Pasta and Noodles by Category: Value 2015-2020
Table 296 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2015-2020
Table 297 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2015-2020
Table 298 Sales of Instant Noodles by Leading Flavours: Rankings 2015-2020
Table 299 NBO Company Shares of Rice, Pasta and Noodles: % Value 2016-2020
Table 300 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2017-2020
Table 301 NBO Company Shares of Rice: % Value 2016-2020
Table 302 LBN Brand Shares of Rice: % Value 2017-2020
Table 303 NBO Company Shares of Pasta: % Value 2016-2020
Table 304 LBN Brand Shares of Pasta: % Value 2017-2020
Table 305 NBO Company Shares of Noodles: % Value 2016-2020
Table 306 LBN Brand Shares of Noodles: % Value 2017-2020
Table 307 Distribution of Rice, Pasta and Noodles by Format: % Value 2015-2020
Table 308 Distribution of Rice by Format: % Value 2015-2020
Table 309 Distribution of Pasta by Format: % Value 2015-2020
Table 310 Distribution of Noodles by Format: % Value 2015-2020
Table 311 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 312 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 313 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 314 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025

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