Packaged Food in Egypt

Packaged Food in Egypt

EXECUTIVE SUMMARY

Harsh economic conditions continue to cast a shadow over packaged food

Volume sales bounce back as consumers adjust to the new reality

Steep unit price rises for imported products lead to a revival of local production

Traditional channels continue to dominate as growth in modern grocery retailers stalls

The industry performance likely to depend on the state of the Egyptian economy

FOODSERVICE

Sales to Foodservice

Strong growth in foodservice results in foodservice value sales outperforming retail volume sales
Foodservice supply operations become more of a focus for key packaged food players
Economic recovery, the accelerating pace of life and growth in inbound tourism set to support foodservice growth

Consumer Foodservice

Boom in full-service restaurants linked to rising inbound tourism flows
Social media becomes an important emotional method for consumer foodservice companies
Middle Eastern cuisine remains dominant across consumer foodservice

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2014-2019
Table 6 Sales of Packaged Food by Category: Value 2014-2019
Table 7 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 8 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 9 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 10 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 11 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 12 Distribution of Packaged Food by Format: % Value 2014-2019
Table 13 Distribution of Packaged Food by Format and Category: % Value 2019
Table 14 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 16 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 17 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources

Edible Oils in Egypt

HEADLINES

PROSPECTS

Moderate volume growth is seen as high unit price increases push value growth

High unit prices continue to compromise demand for olive oil

Sunflower oil benefits from low prices and versatility

COMPETITIVE LANDSCAPE

Arma Food Industries benefits from its multiple brands, maintaining leadership in 2019

Alwadi remains the leading name in olive oil

High degree of fragmentation due to essence of numerous small brands

CATEGORY DATA

Table 18 Sales of Edible Oils by Category: Volume 2014-2019
Table 19 Sales of Edible Oils by Category: Value 2014-2019
Table 20 Sales of Edible Oils by Category: % Volume Growth 2014-2019
Table 21 Sales of Edible Oils by Category: % Value Growth 2014-2019
Table 22 NBO Company Shares of Edible Oils: % Value 2015-2019
Table 23 LBN Brand Shares of Edible Oils: % Value 2016-2019
Table 24 Distribution of Edible Oils by Format: % Value 2014-2019
Table 25 Forecast Sales of Edible Oils by Category: Volume 2019-2024
Table 26 Forecast Sales of Edible Oils by Category: Value 2019-2024
Table 27 Forecast Sales of Edible Oils by Category: % Volume Growth 2019-2024
Table 28 Forecast Sales of Edible Oils by Category: % Value Growth 2019-2024

Ready Meals in Egypt

HEADLINES

PROSPECTS

Slumping demand a sign of falling spending on non-essential products

Frozen ready meals and frozen pizzas remain the only categories present

Ready meals remains an immature category with plenty of room for further growth

COMPETITIVE LANDSCAPE

Sunbulah Group and King M For Food Products are the only branded players of note

Frozen pizza players continue to target mainly an affluent urban consumer base

Rising production and operating costs to place pressure on manufacturers

CATEGORY DATA

Table 29 Sales of Ready Meals by Category: Volume 2014-2019
Table 30 Sales of Ready Meals by Category: Value 2014-2019
Table 31 Sales of Ready Meals by Category: % Volume Growth 2014-2019
Table 32 Sales of Ready Meals by Category: % Value Growth 2014-2019
Table 33 NBO Company Shares of Ready Meals: % Value 2015-2019
Table 34 LBN Brand Shares of Ready Meals: % Value 2016-2019
Table 35 Distribution of Ready Meals by Format: % Value 2014-2019
Table 36 Forecast Sales of Ready Meals by Category: Volume 2019-2024
Table 37 Forecast Sales of Ready Meals by Category: Value 2019-2024
Table 38 Forecast Sales of Ready Meals by Category: % Volume Growth 2019-2024
Table 39 Forecast Sales of Ready Meals by Category: % Value Growth 2019-2024

Sauces, Dressings and Condiments in Egypt

HEADLINES

PROSPECTS

Volume sales continue to increase despite unit price increases

A major trend seen towards smaller pack sizes in 2019

Pickled products and tomato pastes and purées the big winners in 2019

COMPETITIVE LANDSCAPE

Fine Foods remains the leading player in tomato pastes and purées

El Rashidy El Mizan maintains its leading position in the sale of tahini

Al Doha Co remain the strongest player in herbs and spices

CATEGORY DATA

Table 40 Sales of Sauces, Dressings and Condiments by Category: Volume 2014-2019
Table 41 Sales of Sauces, Dressings and Condiments by Category: Value 2014-2019
Table 42 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2014-2019
Table 43 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2014-2019
Table 44 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2015-2019
Table 45 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2016-2019
Table 46 Distribution of Sauces, Dressings and Condiments by Format: % Value 2014-2019
Table 47 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2019-2024
Table 48 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2019-2024
Table 49 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2019-2024
Table 50 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2019-2024

Soup in Egypt

HEADLINES

PROSPECTS

Soup sales continue to decline, with demand waning further

100% of soup sales accounted for by dehydrated soup

Sales of soup remain highly seasonal, peaking during Ramadan and winter

COMPETITIVE LANDSCAPE

International brands continue to dominate sales in soup

Traditional flavours lose out to Western options in dehydrated soup

Rising prices set to continue compromising demand for soup

CATEGORY DATA

Table 51 Sales of Soup by Category: Volume 2014-2019
Table 52 Sales of Soup by Category: Value 2014-2019
Table 53 Sales of Soup by Category: % Volume Growth 2014-2019
Table 54 Sales of Soup by Category: % Value Growth 2014-2019
Table 55 Sales of Soup by Leading Flavours: Rankings 2014-2019
Table 56 NBO Company Shares of Soup: % Value 2015-2019
Table 57 LBN Brand Shares of Soup: % Value 2016-2019
Table 58 Distribution of Soup by Format: % Value 2014-2019
Table 59 Forecast Sales of Soup by Category: Volume 2019-2024
Table 60 Forecast Sales of Soup by Category: Value 2019-2024
Table 61 Forecast Sales of Soup by Category: % Volume Growth 2019-2024
Table 62 Forecast Sales of Soup by Category: % Value Growth 2019-2024

Sweet Spreads in Egypt

HEADLINES

PROSPECTS

High prices, unit price growth and non-essential status harm category growth prospects

Glass packaging comes to the fore as consumers see it as a sign of high quality

Honey maintains its essential status in Egyptian kitchens

COMPETITIVE LANDSCAPE

Hero Middle East & Africa remains dynamic to continue leading sweet spreads

Imtenan maintains its position as the leading player in honey

Further price increases expected to place pressure on all players in sweet spreads

CATEGORY DATA

Table 63 Sales of Sweet Spreads by Category: Volume 2014-2019
Table 64 Sales of Sweet Spreads by Category: Value 2014-2019
Table 65 Sales of Sweet Spreads by Category: % Volume Growth 2014-2019
Table 66 Sales of Sweet Spreads by Category: % Value Growth 2014-2019
Table 67 Sales of Jams and Preserves by Leading Flavours: Rankings 2014-2019
Table 68 NBO Company Shares of Sweet Spreads: % Value 2015-2019
Table 69 LBN Brand Shares of Sweet Spreads: % Value 2016-2019
Table 70 Distribution of Sweet Spreads by Format: % Value 2014-2019
Table 71 Forecast Sales of Sweet Spreads by Category: Volume 2019-2024
Table 72 Forecast Sales of Sweet Spreads by Category: Value 2019-2024
Table 73 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2019-2024
Table 74 Forecast Sales of Sweet Spreads by Category: % Value Growth 2019-2024

Baked Goods in Egypt

HEADLINES

PROSPECTS

Bread maintains its status as the most affordable source of carbohydrates

Pastries benefits from its image as a convenient and economical breakfast option

Government price controls likely to continue supporting rising demand

COMPETITIVE LANDSCAPE

Modern Bakeries’ leading position attributable to its wide variety of products

Edita Food Industries relies on innovation and new launches to maintain leadership in cakes and pastries

Dreem’s experience and rich portfolio help it to maintain leadership in dessert mixes

CATEGORY DATA

Table 75 Sales of Baked Goods by Category: Volume 2014-2019
Table 76 Sales of Baked Goods by Category: Value 2014-2019
Table 77 Sales of Baked Goods by Category: % Volume Growth 2014-2019
Table 78 Sales of Baked Goods by Category: % Value Growth 2014-2019
Table 79 NBO Company Shares of Baked Goods: % Value 2015-2019
Table 80 LBN Brand Shares of Baked Goods: % Value 2016-2019
Table 81 Distribution of Baked Goods by Format: % Value 2014-2019
Table 82 Forecast Sales of Baked Goods by Category: Volume 2019-2024
Table 83 Forecast Sales of Baked Goods by Category: Value 2019-2024
Table 84 Forecast Sales of Baked Goods by Category: % Volume Growth 2019-2024
Table 85 Forecast Sales of Baked Goods by Category: % Value Growth 2019-2024

Breakfast Cereals in Egypt

HEADLINES

PROSPECTS

When growth continues to be inhibited by high unit prices

High birth rate supports sales growth in children’s breakfast cereals

Healthy image to support sales growth in breakfast cereals over the forecast period

COMPETITIVE LANDSCAPE

Kellogg Co leads sales through its ownership of Mass Food Co and Kellogg’s

Healthy image boasts sales of muesli and granola, spurring company activity

New entrants likely due to the category being at an incipient stage of development

CATEGORY DATA

Table 86 Sales of Breakfast Cereals by Category: Volume 2014-2019
Table 87 Sales of Breakfast Cereals by Category: Value 2014-2019
Table 88 Sales of Breakfast Cereals by Category: % Volume Growth 2014-2019
Table 89 Sales of Breakfast Cereals by Category: % Value Growth 2014-2019
Table 90 NBO Company Shares of Breakfast Cereals: % Value 2015-2019
Table 91 LBN Brand Shares of Breakfast Cereals: % Value 2016-2019
Table 92 Distribution of Breakfast Cereals by Format: % Value 2014-2019
Table 93 Forecast Sales of Breakfast Cereals by Category: Volume 2019-2024
Table 94 Forecast Sales of Breakfast Cereals by Category: Value 2019-2024
Table 95 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2019-2024
Table 96 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2019-2024

Processed Fruit and Vegetables in Egypt

HEADLINES

PROSPECTS

Strong demand for frozen processed vegetables supports overall category growth

Shelf stable beans generate strong growth due to its status as an essential foodstuff

Shelf stable beans and shelf stable vegetables continue to struggle

COMPETITIVE LANDSCAPE

Farm Frites remains the leading local name in processed fruit and vegetables

Givrex supports its strong position in frozen vegetables with new launches

CATEGORY DATA

Table 97 Sales of Processed Fruit and Vegetables by Category: Volume 2014-2019
Table 98 Sales of Processed Fruit and Vegetables by Category: Value 2014-2019
Table 99 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2014-2019
Table 100 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2014-2019
Table 101 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2014-2019
Table 102 NBO Company Shares of Processed Fruit and Vegetables: % Value 2015-2019
Table 103 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2016-2019
Table 104 Distribution of Processed Fruit and Vegetables by Format: % Value 2014-2019
Table 105 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2019-2024
Table 106 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2019-2024
Table 107 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2019-2024
Table 108 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2019-2024

Processed Meat and Seafood in Egypt

HEADLINES

PROSPECTS

Processed meat and seafood benefits from its economical image

Shift towards fresh meat suppresses volume growth in processed meat and seafood

Demand for convenience likely to continue supporting growth

COMPETITIVE LANDSCAPE

Atyab Co holds category leadership due to its strength in frozen processed poultry

Halwani Bros leads chill processed meat and present processed meat

Processed seafood struggles due to high prices and non-essential positioning

CATEGORY DATA

Table 109 Sales of Processed Meat and Seafood by Category: Volume 2014-2019
Table 110 Sales of Processed Meat and Seafood by Category: Value 2014-2019
Table 111 Sales of Processed Meat and Seafood by Category: % Volume Growth 2014-2019
Table 112 Sales of Processed Meat and Seafood by Category: % Value Growth 2014-2019
Table 113 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 114 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 115 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 116 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2014-2019
Table 117 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2014-2019
Table 118 NBO Company Shares of Processed Meat and Seafood: % Value 2015-2019
Table 119 LBN Brand Shares of Processed Meat and Seafood: % Value 2016-2019
Table 120 Distribution of Processed Meat and Seafood by Format: % Value 2014-2019
Table 121 Forecast Sales of Processed Meat and Seafood by Category: Volume 2019-2024
Table 122 Forecast Sales of Processed Meat and Seafood by Category: Value 2019-2024
Table 123 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2019-2024
Table 124 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2019-2024

Rice, Pasta and Noodles in Egypt

HEADLINES

PROSPECTS

Strong volume growth is based on the essential status of rice and pasta

Pasta and noodles continue to benefit from rising demand for convenience

Supply shortages lead to unit price increases in rice

COMPETITIVE LANDSCAPE

Al Faresha Co maintains its leading position in pasta by offering new products

Indofood’s dominance in noodles derives from its wide product portfolio

The advertising of rice, pasta and noodles increasing focuses on social media

CATEGORY DATA

Table 125 Sales of Rice, Pasta and Noodles by Category: Volume 2014-2019
Table 126 Sales of Rice, Pasta and Noodles by Category: Value 2014-2019
Table 127 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2014-2019
Table 128 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2014-2019
Table 129 Sales of Instant Noodles by Leading Flavours: Rankings 2014-2019
Table 130 NBO Company Shares of Rice, Pasta and Noodles: % Value 2015-2019
Table 131 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2016-2019
Table 132 NBO Company Shares of Rice: % Value 2015-2019
Table 133 LBN Brand Shares of Rice: % Value 2016-2019
Table 134 NBO Company Shares of Pasta: % Value 2015-2019
Table 135 LBN Brand Shares of Pasta: % Value 2016-2019
Table 136 NBO Company Shares of Noodles: % Value 2015-2019
Table 137 LBN Brand Shares of Noodles: % Value 2016-2019
Table 138 Distribution of Rice, Pasta and Noodles by Format: % Value 2014-2019
Table 139 Distribution of Rice by Format: % Value 2014-2019
Table 140 Distribution of Pasta by Format: % Value 2014-2019
Table 141 Distribution of Noodles by Format: % Value 2014-2019
Table 142 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2019-2024
Table 143 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2019-2024
Table 144 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2019-2024
Table 145 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2019-2024

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