Packaged Food in Estonia

December 2020
USD 7,150
Request More Information

Delivery:

Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).

Overview:

Understand the latest market trends and future growth opportunities for the Packaged Food industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Packaged Food industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Packaged Food in Estonia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Packaged Food in Estonia?
  • Which are the leading brands in Packaged Food in Estonia?
  • How are products distributed in Packaged Food in Estonia?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Packaged Food?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Estonia?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Packaged Food in Estonia

EXECUTIVE SUMMARY

COVID-19 impact on packaged food
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for packaged food?

FOODSERVICE

Sales to Foodservice
Foodservice adapts with takeaway and delivery services Drop in tourism due to COVID-19 travel bans and infection fears hit Estonian foodservice hard Ban on public events and closure of entertainment venues is also bad news for foodservice
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2015-2020 Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025 Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2015-2020 Table 6 Sales of Packaged Food by Category: Value 2015-2020 Table 7 Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 8 Sales of Packaged Food by Category: % Value Growth 2015-2020 Table 9 GBO Company Shares of Packaged Food: % Value 2016-2020 Table 10 NBO Company Shares of Packaged Food: % Value 2016-2020 Table 11 LBN Brand Shares of Packaged Food: % Value 2017-2020 Table 12 Penetration of Private Label by Category: % Value 2015-2020 Table 13 Distribution of Packaged Food by Format: % Value 2015-2020 Table 14 Distribution of Packaged Food by Format and Category: % Value 2020 Table 15 Forecast Sales of Packaged Food by Category: Volume 2020-2025 Table 16 Forecast Sales of Packaged Food by Category: Value 2020-2025 Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025 Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Chocolate Confectionery in Estonia

KEY DATA FINDINGS

2020 IMPACT

COVID-19 lockdown threatens Estonia’s burgeoning in-store tasting trend in 2020
Kalev AS extends lead in 2020 thanks to strong new product development

RECOVERY AND OPPORTUNITIES

Health properties likely to remain in spotlight, with a rise in the popularity of plain dark chocolate
Health trends may be dampened by recession and economic climate
Smaller players likely to struggle in forecast period

CATEGORY DATA

Summary 2 Other Chocolate Confectionery by Product Type: 2020 Table 19 Sales of Chocolate Confectionery by Category: Volume 2015-2020 Table 20 Sales of Chocolate Confectionery by Category: Value 2015-2020 Table 21 Sales of Chocolate Confectionery by Category: % Volume Growth 2015-2020 Table 22 Sales of Chocolate Confectionery by Category: % Value Growth 2015-2020 Table 23 Sales of Chocolate Tablets by Type: % Value 2015-2020 Table 24 NBO Company Shares of Chocolate Confectionery: % Value 2016-2020 Table 25 LBN Brand Shares of Chocolate Confectionery: % Value 2017-2020 Table 26 Distribution of Chocolate Confectionery by Format: % Value 2015-2020 Table 27 Forecast Sales of Chocolate Confectionery by Category: Volume 2020-2025 Table 28 Forecast Sales of Chocolate Confectionery by Category: Value 2020-2025 Table 29 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2020-2025 Table 30 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2020-2025

Gum in Estonia

KEY DATA FINDINGS

2020 IMPACT

A push towards healthy eating causes consumers to turn to chewing gum over bubble gum
New flavours are becoming more available as brands experiment with innovative tastes
Coronavirus is causing steep drops in the gum category due to the impact of lockdown

RECOVERY AND OPPORTUNITIES

Bubble gum likely to struggle during the forecast period
New flavours are unlikely to drive sales during the forecast period due to recession
Dental health will become the key selling point to drive chewing gum sales

CATEGORY DATA

Table 31 Sales of Gum by Category: Volume 2015-2020 Table 32 Sales of Gum by Category: Value 2015-2020 Table 33 Sales of Gum by Category: % Volume Growth 2015-2020 Table 34 Sales of Gum by Category: % Value Growth 2015-2020 Table 35 NBO Company Shares of Gum: % Value 2016-2020 Table 36 LBN Brand Shares of Gum: % Value 2017-2020 Table 37 Distribution of Gum by Format: % Value 2015-2020 Table 38 Forecast Sales of Gum by Category: Volume 2020-2025 Table 39 Forecast Sales of Gum by Category: Value 2020-2025 Table 40 Forecast Sales of Gum by Category: % Volume Growth 2020-2025 Table 41 Forecast Sales of Gum by Category: % Value Growth 2020-2025

Sugar Confectionery in Estonia

KEY DATA FINDINGS

2020 IMPACT

Kalev AS continues to increases its share, cementing position as sugar confectionery leader
Retail volume returns to growth in 2020 due to lockdown snacking, despite drop in retail value sales
Health is becoming an increasingly important consideration for consumers of sugar confectionery

RECOVERY AND OPPORTUNITIES

Cheaper, more established brands likely see growth in face of recession, while premium sugar confectionery brands may struggle in the short term
Health is likely to continue to be an important factor in sugar confectionery, particularly in the longer term
E-commerce is currently negligible but is likely to benefit from distinctive and personalised options

CATEGORY DATA

Summary 3 Other Sugar Confectionery by Product Type: 2020 Table 42 Sales of Sugar Confectionery by Category: Volume 2015-2020 Table 43 Sales of Sugar Confectionery by Category: Value 2015-2020 Table 44 Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020 Table 45 Sales of Sugar Confectionery by Category: % Value Growth 2015-2020 Table 46 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2015-2020 Table 47 NBO Company Shares of Sugar Confectionery: % Value 2016-2020 Table 48 LBN Brand Shares of Sugar Confectionery: % Value 2017-2020 Table 49 Distribution of Sugar Confectionery by Format: % Value 2015-2020 Table 50 Forecast Sales of Sugar Confectionery by Category: Volume 2020-2025 Table 51 Forecast Sales of Sugar Confectionery by Category: Value 2020-2025 Table 52 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025 Table 53 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2020-2025

Sweet Biscuits, Snack Bars and Fruit Snacks in Estonia

KEY DATA FINDINGS

2020 IMPACT

Cereal bars continue to see strong growth in 2020 as consumers turn towards a healthier lifestyle
Local manufacturers hold the highest share of sales due to trusted brands and affordability of products
Protein/energy bars are seeing strong growth, driven by increasing numbers of consumers engaging in fitness activities

RECOVERY AND OPPORTUNITIES

Lower cost products will see higher sales in the short term, as consumers face COVID-19 caused recession
Lockdown-linked growth is unlikely to continue, with a shift away from sugary snacks damaging the long-term prospects of sweet biscuits
Major innovations or premiumisation unlikely with recession and low sales deterring investment

CATEGORY DATA

Table 54 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2015-2020 Table 55 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2015-2020 Table 56 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2015-2020 Table 57 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2015-2020 Table 58 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2016-2020 Table 59 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2017-2020 Table 60 NBO Company Shares of Sweet Biscuits: % Value 2016-2020 Table 61 LBN Brand Shares of Sweet Biscuits: % Value 2017-2020 Table 62 NBO Company Shares of Snack Bars: % Value 2016-2020 Table 63 LBN Brand Shares of Snack Bars: % Value 2017-2020 Table 64 NBO Company Shares of Fruit Snacks: % Value 2016-2020 Table 65 LBN Brand Shares of Fruit Snacks: % Value 2017-2020 Table 66 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2015-2020 Table 67 Distribution of Sweet Biscuits by Format: % Value 2015-2020 Table 68 Distribution of Snack Bars by Format: % Value 2015-2020 Table 69 Distribution of Fruit Snacks by Format: % Value 2015-2020 Table 70 Forecast Sales of Biscuits and Snack Bars by Category: Volume 2020-2025 Table 71 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025 Table 72 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025 Table 73 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025

Ice Cream and Frozen Desserts in Estonia

KEY DATA FINDINGS

2020 IMPACT

Low-fat desserts see positive retail volume growth, as consumers turn to healthier snacking options
Premia Tallinna Kulmhoone leads ice cream and frozen desserts, with a focus on environmental issues and an increased selection of products
Take-home ice cream is seeing strong volume growth due to the impact of lockdown

RECOVERY AND OPPORTUNITIES

Bulk ice cream sales look set to continue growing into the forecast period, as recession increases price sensitivity of consumers
Premia is likely to continue growing into the forecast period, with Estonians preferring to trust local brands
New lighter, low-fat product launches are likely, as consumers become more health-conscious

CATEGORY DATA

Table 74 Sales of Ice Cream and Frozen Desserts by Category: Volume 2015-2020 Table 75 Sales of Ice Cream and Frozen Desserts by Category: Value 2015-2020 Table 76 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2015-2020 Table 77 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2015-2020 Table 78 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2016-2020 Table 79 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2017-2020 Table 80 NBO Company Shares of Ice Cream: % Value 2016-2020 Table 81 LBN Brand Shares of Ice Cream: % Value 2017-2020 Table 82 NBO Company Shares of Frozen Desserts: % Value 2016-2020 Table 83 LBN Brand Shares of Frozen Desserts: % Value 2017-2020 Table 84 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2015-2020 Table 85 Distribution of Ice Cream by Format: % Value 2015-2020 Table 86 Distribution of Frozen Desserts by Format: % Value 2015-2020 Table 87 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2020-2025 Table 88 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2020-2025 Table 89 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2020-2025 Table 90 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2020-2025

Savoury Snacks in Estonia

KEY DATA FINDINGS

2020 IMPACT

Pepsi-co leads savoury snacks, with strong marketing campaigns and new launches vital for standing out in the saturated product area
Healthier snacks see a rise in retail volume sales in 2020, though foodservice volume sales plummet due to lockdown
Potato chips sees strong retail volume growth in 2020, boosted by stay at home restrictions

RECOVERY AND OPPORTUNITIES

New innovative and healthier product launches are likely to be seen in the forecast period
The spike in potato chips’ sales caused by lockdown is unlikely to continue into the forecast period as consumers turn to healthier alternatives
Local origin likely to remain key selling-point, though increasing price-sensitivity may boost sales of cheaper private label products

CATEGORY DATA

Table 91 Sales of Savoury Snacks by Category: Volume 2015-2020 Table 92 Sales of Savoury Snacks by Category: Value 2015-2020 Table 93 Sales of Savoury Snacks by Category: % Volume Growth 2015-2020 Table 94 Sales of Savoury Snacks by Category: % Value Growth 2015-2020 Table 95 NBO Company Shares of Savoury Snacks: % Value 2016-2020 Table 96 LBN Brand Shares of Savoury Snacks: % Value 2017-2020 Table 97 Distribution of Savoury Snacks by Format: % Value 2015-2020 Table 98 Forecast Sales of Savoury Snacks by Category: Volume 2020-2025 Table 99 Forecast Sales of Savoury Snacks by Category: Value 2020-2025 Table 100 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2020-2025 Table 101 Forecast Sales of Savoury Snacks by Category: % Value Growth 2020-2025

Baby Food in Estonia

KEY DATA FINDINGS

2020 IMPACT

Hipp will retain top position in 2020, though domestic brand Põnn will continue gaining ground
International brands will continue to perform strongly in milk formula in 2020
Prepared baby food will see fastest retail volume growth in 2020

RECOVERY AND OPPORTUNITIES

Supermarkets and hypermarkets will dominate into the forecast period, though e-commerce will continue to grow
Convenience and health trends will continue to be important into the forecast period, though cost may dampen retail volume growth
Organic options will continue to expand over the forecast period

CATEGORY DATA

Table 102 Sales of Baby Food by Category: Volume 2015-2020 Table 103 Sales of Baby Food by Category: Value 2015-2020 Table 104 Sales of Baby Food by Category: % Volume Growth 2015-2020 Table 105 Sales of Baby Food by Category: % Value Growth 2015-2020 Table 106 NBO Company Shares of Baby Food: % Value 2016-2020 Table 107 LBN Brand Shares of Baby Food: % Value 2017-2020 Table 108 Distribution of Baby Food by Format: % Value 2015-2020 Table 109 Forecast Sales of Baby Food by Category: Volume 2020-2025 Table 110 Forecast Sales of Baby Food by Category: Value 2020-2025 Table 111 Forecast Sales of Baby Food by Category: % Volume Growth 2020-2025 Table 112 Forecast Sales of Baby Food by Category: % Value Growth 2020-2025

Butter and Spreads in Estonia

KEY DATA FINDINGS

2020 IMPACT

Butter will benefit from increasing health awareness in 2020, with natural milk fat increasingly preferred
Margarine will continue to be dominated by international brands in 2020
Saaremaa Piimatööstus will retain second rank position in 2020 due to diverse range and innovate product developments

RECOVERY AND OPPORTUNITIES

Increasing health awareness will continue to impact butter and spreads into the forecast period
Cost of butter will keep rising over the forecast period, though at a more controlled level
Local manufacturers are set to continue to lead butter over the forecast period

CATEGORY DATA

Table 113 Sales of Butter and Spreads by Category: Volume 2015-2020 Table 114 Sales of Butter and Spreads by Category: Value 2015-2020 Table 115 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020 Table 116 Sales of Butter and Spreads by Category: % Value Growth 2015-2020 Table 117 NBO Company Shares of Butter and Spreads: % Value 2016-2020 Table 118 LBN Brand Shares of Butter and Spreads: % Value 2017-2020 Table 119 Distribution of Butter and Spreads by Format: % Value 2015-2020 Table 120 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025 Table 121 Forecast Sales of Butter and Spreads by Category: Value 2020-2025 Table 122 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025 Table 123 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025

Cheese in Estonia

KEY DATA FINDINGS

2020 IMPACT

Hard cheese will continue to dominate in Estonia in 2020, though popularity of soft cheese will increase
Estover will maintain the largest slice in cheese in 2020
Increasing health awareness will continue to impact cheese in 2020, benefiting local producers and encouraging new innovations

RECOVERY AND OPPORTUNITIES

Estonians will look for the local touch when buying cheese into the forecast period
Cheese is expected to remain fragmented beyond the top three companies into the forecast period, leaving space for new entrants
Cheese in Estonia is expected to see innovative new foreign product developments in 2020

CATEGORY DATA

Table 124 Sales of Cheese by Category: Volume 2015-2020 Table 125 Sales of Cheese by Category: Value 2015-2020 Table 126 Sales of Cheese by Category: % Volume Growth 2015-2020 Table 127 Sales of Cheese by Category: % Value Growth 2015-2020 Table 128 Sales of Spreadable Processed Cheese by Type: % Value 2015-2020 Table 129 NBO Company Shares of Cheese: % Value 2016-2020 Table 130 LBN Brand Shares of Cheese: % Value 2017-2020 Table 131 Distribution of Cheese by Format: % Value 2015-2020 Table 132 Forecast Sales of Cheese by Category: Volume 2020-2025 Table 133 Forecast Sales of Cheese by Category: Value 2020-2025 Table 134 Forecast Sales of Cheese by Category: % Volume Growth 2020-2025 Table 135 Forecast Sales of Cheese by Category: % Value Growth 2020-2025

Drinking Milk Products in Estonia

KEY DATA FINDINGS

2020 IMPACT

Fresh milk products will lead in 2020 with strong health appeal
Full fat fresh milk will see its fat content rise in 2020 thanks to shifting health trends
Tere will remain clear leader in 2020 despite behind-the-scene challenges

RECOVERY AND OPPORTUNITIES

The demand for milk alternatives is expected to grow into the forecast period, due to increasing health awareness
Three leaders will leave little room to compete, but niche opportunities will keep arising into the forecast period
Fresh milk is expected to continue to dominate into the forecast period

CATEGORY DATA

Table 136 Sales of Drinking Milk Products by Category: Volume 2015-2020 Table 137 Sales of Drinking Milk Products by Category: Value 2015-2020 Table 138 Sales of Drinking Milk Products by Category: % Volume Growth 2015-2020 Table 139 Sales of Drinking Milk Products by Category: % Value Growth 2015-2020 Table 140 NBO Company Shares of Drinking Milk Products: % Value 2016-2020 Table 141 LBN Brand Shares of Drinking Milk Products: % Value 2017-2020 Table 142 Distribution of Drinking Milk Products by Format: % Value 2015-2020 Table 143 Forecast Sales of Drinking Milk Products Products by Category: Volume 2020-2025 Table 144 Forecast Sales of Drinking Milk Products Products by Category: Value 2020-2025 Table 145 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2020-2025 Table 146 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2020-2025

Yoghurt and Sour Milk Products in Estonia

KEY DATA FINDINGS

2020 IMPACT

High fat dairy trend will boost sales in yoghurt in 2020
Flavoured yoghurt will see the highest current retail value growth in 2020, as Skyr is the limit for innovation
Tere, Valio and Farmi will maintain the status quo in yoghurt and sour milk products in 2020

RECOVERY AND OPPORTUNITIES

Traditional sour milk favourites will benefit from increasing health-consciousness into the forecast period
International names will remain rare in yoghurt into the forecast period, with local variants viewed as healthier
Healthy and indulgent yoghurt will be the way forward

CATEGORY DATA

Table 147 Sales of Yoghurt and Sour Milk Products by Category: Volume 2015-2020 Table 148 Sales of Yoghurt and Sour Milk Products by Category: Value 2015-2020 Table 149 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2015-2020 Table 150 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2015-2020 Table 151 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2016-2020 Table 152 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2017-2020 Table 153 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2015-2020 Table 154 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025 Table 155 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025 Table 156 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025 Table 157 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025

Other Dairy in Estonia

KEY DATA FINDINGS

2020 IMPACT

Chilled dairy desserts and chilled snacks will see the strongest current retail value growth in 2020
Versatility and a natural image will combine with local provenance to drive cream sales in 2020
Ferrero SpA will continue to lead chilled snacks thanks to its popular Kinder ranges for youngsters

RECOVERY AND OPPORTUNITIES

Chilled dairy desserts will see strong retail volume growth into the forecast period, though shelf stable dairy desserts will remain a niche product
Local connection will attract Estonians in fromage frais and quark into the forecast period
Coffee whiteners and condensed milk will see little interest and offer limited range into the forecast period

CATEGORY DATA

Table 158 Sales of Other Dairy by Category: Volume 2015-2020 Table 159 Sales of Other Dairy by Category: Value 2015-2020 Table 160 Sales of Other Dairy by Category: % Volume Growth 2015-2020 Table 161 Sales of Other Dairy by Category: % Value Growth 2015-2020 Table 162 NBO Company Shares of Other Dairy: % Value 2016-2020 Table 163 LBN Brand Shares of Other Dairy: % Value 2017-2020 Table 164 Distribution of Other Dairy by Format: % Value 2015-2020 Table 165 Forecast Sales of Other Dairy by Category: Volume 2020-2025 Table 166 Forecast Sales of Other Dairy by Category: Value 2020-2025 Table 167 Forecast Sales of Other Dairy by Category: % Volume Growth 2020-2025 Table 168 Forecast Sales of Other Dairy by Category: % Value Growth 2020-2025

Edible Oils in Estonia

KEY DATA FINDINGS

2020 IMPACT

Other edible oil to lead volume growth in category as consumers embrace wider range of edible oils
Decline in category due to poor performance of sunflower oil and rapeseed oil
Small players are standing up to large multinationals with niche products

RECOVERY AND OPPORTUNITIES

Other edible oil to perform well as offering looks set to diversify over the forecast period
Soy and corn oil expected to grow as health benefits become more well known in Estonia
E-commerce is ready to expand in the coming years, driven by changing buying habits established in lockdown

CATEGORY DATA

Table 169 Sales of Edible Oils by Category: Volume 2015-2020 Table 170 Sales of Edible Oils by Category: Value 2015-2020 Table 171 Sales of Edible Oils by Category: % Volume Growth 2015-2020 Table 172 Sales of Edible Oils by Category: % Value Growth 2015-2020 Table 173 NBO Company Shares of Edible Oils: % Value 2016-2020 Table 174 LBN Brand Shares of Edible Oils: % Value 2017-2020 Table 175 Distribution of Edible Oils by Format: % Value 2015-2020 Table 176 Forecast Sales of Edible Oils by Category: Volume 2020-2025 Table 177 Forecast Sales of Edible Oils by Category: Value 2020-2025 Table 178 Forecast Sales of Edible Oils by Category: % Volume Growth 2020-2025 Table 179 Forecast Sales of Edible Oils by Category: % Value Growth 2020-2025

Ready Meals in Estonia

KEY DATA FINDINGS

2020 IMPACT

Prepared salads leads category growth as a low-calorie option for health-conscious Estonians
Chilled ready meals to be boosted by COVID-19 lockdown as consumers seek convenience
Mamma and Salvest continue to lead ready meals despite increasing pressure from cheaper options

RECOVERY AND OPPORTUNITIES

Prepared salads will continue to lead growth in ready meals thanks to growing availability and healthy eating trends
Convenience will remain a key factor in sales of ready meals, although unhealthy image may constrain growth
E-commerce set to expand as consumers seeking convenient shopping methods often seek convenient dinner options

CATEGORY DATA

Table 180 Sales of Ready Meals by Category: Volume 2015-2020 Table 181 Sales of Ready Meals by Category: Value 2015-2020 Table 182 Sales of Ready Meals by Category: % Volume Growth 2015-2020 Table 183 Sales of Ready Meals by Category: % Value Growth 2015-2020 Table 184 NBO Company Shares of Ready Meals: % Value 2016-2020 Table 185 LBN Brand Shares of Ready Meals: % Value 2017-2020 Table 186 Distribution of Ready Meals by Format: % Value 2015-2020 Table 187 Forecast Sales of Ready Meals by Category: Volume 2020-2025 Table 188 Forecast Sales of Ready Meals by Category: Value 2020-2025 Table 189 Forecast Sales of Ready Meals by Category: % Volume Growth 2020-2025 Table 190 Forecast Sales of Ready Meals by Category: % Value Growth 2020-2025

Sauces, Dressings and Condiments in Estonia

KEY DATA FINDINGS

2020 IMPACT

Volume growth led by niche products thanks to growing interest in foreign cuisines in Estonia
Advertising is a key factor in competitive category as international brands put increasing pressure on local players
Taste for foreign cuisine drives continued expansion and growth in sauces, dressings and condiments

RECOVERY AND OPPORTUNITIES

Category will continue to expand as Estonians develop more adventurous tastes
Pickled products to lose momentum as table sauces remain dynamic thanks to changing tastes and product development
Cross-category competition could limit growth in table sauces and herbs and spices

CATEGORY DATA

Table 191 Sales of Sauces, Dressings and Condiments by Category: Volume 2015-2020 Table 192 Sales of Sauces, Dressings and Condiments by Category: Value 2015-2020 Table 193 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2015-2020 Table 194 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2015-2020 Table 195 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2016-2020 Table 196 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2017-2020 Table 197 Distribution of Sauces, Dressings and Condiments by Format: % Value 2015-2020 Table 198 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2020-2025 Table 199 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2020-2025 Table 200 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2020-2025 Table 201 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2020-2025

Sweet Spreads in Estonia

KEY DATA FINDINGS

2020 IMPACT

Honey gets boost from spotlight on immunity during COVID-19 pandemic, whilst nut and seed based spreads is supported by growing number of vegetarians
Meie Mari faces growing pressure from Põltsamaa’s growing range in jams and preserves
Competitive landscape of honey to remain fragmented with small players playing an important role in the category

RECOVERY AND OPPORTUNITIES

Honey continues to lead sales thanks to traditional positioning as nut and seed based spreads looks set to develop
Jams and preserves to lose momentum as Estonians move away from sugary products
E-commerce set to grow as consumers adapt to COVID-19 and modern lifestyles

CATEGORY DATA

Table 202 Sales of Sweet Spreads by Category: Volume 2015-2020 Table 203 Sales of Sweet Spreads by Category: Value 2015-2020 Table 204 Sales of Sweet Spreads by Category: % Volume Growth 2015-2020 Table 205 Sales of Sweet Spreads by Category: % Value Growth 2015-2020 Table 206 NBO Company Shares of Sweet Spreads: % Value 2016-2020 Table 207 LBN Brand Shares of Sweet Spreads: % Value 2017-2020 Table 208 Distribution of Sweet Spreads by Format: % Value 2015-2020 Table 209 Forecast Sales of Sweet Spreads by Category: Volume 2020-2025 Table 210 Forecast Sales of Sweet Spreads by Category: Value 2020-2025 Table 211 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2020-2025 Table 212 Forecast Sales of Sweet Spreads by Category: % Value Growth 2020-2025

Soup in Estonia

KEY DATA FINDINGS

2020 IMPACT

Chilled soup to lead volume growth as convenient option during lockdown as frozen soup benefits from long shelf life
Yelli becomes increasingly competitive with range of products boasting foreign flavours
Salvest continues to lead category thanks to long-standing presence in the category and positive image

RECOVERY AND OPPORTUNITIES

Chilled soups and frozen soups to lead volume growth following COVID-19 pandemic, as manufacturers continue to develop product ranges
Soup to grow in the coming years although success in the category will be determined by healthy living trends
E-commerce to increase shares in soup, increasing pressure on hypermarkets and supermarkets

CATEGORY DATA

Table 213 Sales of Soup by Category: Volume 2015-2020 Table 214 Sales of Soup by Category: Value 2015-2020 Table 215 Sales of Soup by Category: % Volume Growth 2015-2020 Table 216 Sales of Soup by Category: % Value Growth 2015-2020 Table 217 NBO Company Shares of Soup: % Value 2016-2020 Table 218 LBN Brand Shares of Soup: % Value 2017-2020 Table 219 Distribution of Soup by Format: % Value 2015-2020 Table 220 Forecast Sales of Soup by Category: Volume 2020-2025 Table 221 Forecast Sales of Soup by Category: Value 2020-2025 Table 222 Forecast Sales of Soup by Category: % Volume Growth 2020-2025 Table 223 Forecast Sales of Soup by Category: % Value Growth 2020-2025

Baked Goods in Estonia

KEY DATA FINDINGS

2020 IMPACT

Baked goods to see decline in demand in 2020, despite strong performance of packaged flat bread
Category leader Eesti Pagar AS benefits from wide availability as Mattias Cafe OÜ offers innovative flavours
AS Leibur storms packaged flat bread with products promising health benefits

RECOVERY AND OPPORTUNITIES

Low prices and convenience will continue support growth in frozen baked goods in coming years
Unpackaged pastries continue to out-perform packaged pastries due to low prices
Health and wellness trends continue to penetrate baked goods, increasing demand for whole wheat

CATEGORY DATA

Table 224 Sales of Baked Goods by Category: Volume 2015-2020 Table 225 Sales of Baked Goods by Category: Value 2015-2020 Table 226 Sales of Baked Goods by Category: % Volume Growth 2015-2020 Table 227 Sales of Baked Goods by Category: % Value Growth 2015-2020 Table 228 NBO Company Shares of Baked Goods: % Value 2016-2020 Table 229 LBN Brand Shares of Baked Goods: % Value 2017-2020 Table 230 Distribution of Baked Goods by Format: % Value 2015-2020 Table 231 Forecast Sales of Baked Goods by Category: Volume 2020-2025 Table 232 Forecast Sales of Baked Goods by Category: Value 2020-2025 Table 233 Forecast Sales of Baked Goods by Category: % Volume Growth 2020-2025 Table 234 Forecast Sales of Baked Goods by Category: % Value Growth 2020-2025

Breakfast Cereals in Estonia

KEY DATA FINDINGS

2020 IMPACT

Children’s breakfast cereals expected to grow as children cannot attend school during lockdown
Variety and healthy eating are to play key roles in determining leading players in 2020
Cereal Partners Worldwide SA struggles to compete in Estonian breakfast cereals

RECOVERY AND OPPORTUNITIES

Other RTE sees surge in popularity as offering expands
Muesli and granola to benefit from growing awareness of health and wellness trends in Estonia
Cereals benefit from wide range of uses

CATEGORY DATA

Table 235 Sales of Breakfast Cereals by Category: Volume 2015-2020 Table 236 Sales of Breakfast Cereals by Category: Value 2015-2020 Table 237 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020 Table 238 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020 Table 239 NBO Company Shares of Breakfast Cereals: % Value 2016-2020 Table 240 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020 Table 241 Distribution of Breakfast Cereals by Format: % Value 2015-2020 Table 242 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025 Table 243 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025 Table 244 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025 Table 245 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2020-2025

Processed Meat and Seafood in Estonia

KEY DATA FINDINGS

2020 IMPACT

HKScan Estonia AS to increase lead in processed meat and seafood thanks to Estonians’ taste for barbecues
Paljassaare Kalatööstuse AS grows thanks to growing range of processed seafood products
UVIC AS leads growth in category thanks to natural image and growing vegetarian offering

RECOVERY AND OPPORTUNITIES

Chilled meat substitutes will continue to grow as awareness of benefits of vegetarian diet grows
Chilled processed seafood to grow thanks to growing interest in Asian cuisine
Chilled processed poultry is set to outperform chilled processed red meat as consumers seek cheaper options

CATEGORY DATA

Table 246 Sales of Processed Meat and Seafood by Category: Volume 2015-2020 Table 247 Sales of Processed Meat and Seafood by Category: Value 2015-2020 Table 248 Sales of Processed Meat and Seafood by Category: % Volume Growth 2015-2020 Table 249 Sales of Processed Meat and Seafood by Category: % Value Growth 2015-2020 Table 250 NBO Company Shares of Processed Meat and Seafood: % Value 2016-2020 Table 251 LBN Brand Shares of Processed Meat and Seafood: % Value 2017-2020 Table 252 Distribution of Processed Meat and Seafood by Format: % Value 2015-2020 Table 253 Forecast Sales of Processed Meat and Seafood by Category: Volume 2020-2025 Table 254 Forecast Sales of Processed Meat and Seafood by Category: Value 2020-2025 Table 255 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2020-2025 Table 256 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2020-2025

Processed Fruit and Vegetables in Estonia

KEY DATA FINDINGS

2020 IMPACT

Bonduelle Groupe SA and Premia Tallinna Külmhoone AS lead category as cost-effective products grow in demand during COVID-19 pandemic
Innovation in frozen fruit and organic products to drive growth in the category
Supermarkets to lose value share to e-commerce as consumers avoid crowds in COVID-19 pandemic

RECOVERY AND OPPORTUNITIES

Frozen fruit gains popularity as popular sweet option
Frozen processed vegetables continues to grow due to healthy eating trends despite distribution issues
Convenience to support growth of category in the coming years, despite preference for fresh fruit and vegetables in Estonia

CATEGORY DATA

Table 257 Sales of Processed Fruit and Vegetables by Category: Volume 2015-2020 Table 258 Sales of Processed Fruit and Vegetables by Category: Value 2015-2020 Table 259 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2015-2020 Table 260 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2015-2020 Table 261 NBO Company Shares of Processed Fruit and Vegetables: % Value 2016-2020 Table 262 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2017-2020 Table 263 Distribution of Processed Fruit and Vegetables by Format: % Value 2015-2020 Table 264 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025 Table 265 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2020-2025 Table 266 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025 Table 267 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025

Rice, Pasta and Noodles in Estonia

KEY DATA FINDINGS

2020 IMPACT

Panzani benefits from extensive and varied offering as it continues to lead rice, pasta and noodles
Healthy living and products aimed at children drive innovation and growth in pasta
Local players enter strong competition with international players

RECOVERY AND OPPORTUNITIES

Chilled pasta to lead growth thanks to easy-to-cook format
Instant noodles suffer from unhealthy image as healthy eating becomes key factor in category success
Rice set to grow as brands position products in rice as healthy options

CATEGORY DATA

Table 268 Sales of Rice, Pasta and Noodles by Category: Volume 2015-2020 Table 269 Sales of Rice, Pasta and Noodles by Category: Value 2015-2020 Table 270 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2015-2020 Table 271 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2015-2020 Table 272 NBO Company Shares of Rice, Pasta and Noodles: % Value 2016-2020 Table 273 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2017-2020 Table 274 NBO Company Shares of Rice: % Value 2016-2020 Table 275 LBN Brand Shares of Rice: % Value 2017-2020 Table 276 NBO Company Shares of Pasta: % Value 2016-2020 Table 277 LBN Brand Shares of Pasta: % Value 2017-2020 Table 278 NBO Company Shares of Noodles: % Value 2016-2020 Table 279 LBN Brand Shares of Noodles: % Value 2017-2020 Table 280 Distribution of Rice, Pasta and Noodles by Format: % Value 2015-2020 Table 281 Distribution of Rice by Format: % Value 2015-2020 Table 282 Distribution of Pasta by Format: % Value 2015-2020 Table 283 Distribution of Noodles by Format: % Value 2015-2020 Table 284 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025 Table 285 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2020-2025 Table 286 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025 Table 287 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
Share:

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Packaged Food research and analysis database.

NEW REPORT GUARANTEE

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page