The living standards of Estonians have improved, supporting sales of packaged food. Product prices remain the most crucial sales factor, although the importance of pricing over other attributes has been diminishing, with increasing attention paid to quality and nutritional value in particular.
One of the major events affecting the Estonian packaged food market in 2018 was the drought in the summer of 2018, which had a negative effect on crop and vegetable growers and affected a number of products, including baked goods and products using dairy and meat due to a shortage of animal feed.
Successful companies are able to keep up with changes and match current trends. A major event in Estonia in general, as well as in packaged food, was Estonia’s centenary celebration.
There is intense competition between grocery retailers in Estonia, which has led to some controversy, especially among smaller packaged food manufacturers. Due to their greater sales potential, retailers prefer popular and standard products instead of interesting and unique variants from smaller players.
Despite a stagnating consumer base, spending on packaged food is expected to increase over the forecast period. Unemployment is low, there is a labour shortage and salaries are growing and this situation is expected to continue.
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Discover the latest market trends and uncover sources of future market growth for the Packaged food industry in Estonia with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Packaged Food market research database.