Packaged Food in Finland

Packaged Food in Finland

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Avoidance of worst case scenario means opportunity for faster rebuild
Opportunity for producers to strengthen brand equity, consumer loyalty
Clear performance variation by outlet type

Consumer Foodservice

Virus opens foodservice expansion into new channels
Economic health will increase foodservice scope and demand over the forecast period
Dietary trends set to shape foodservice and packaged food sales

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2015-2020
Table 6 Sales of Packaged Food by Category: Value 2015-2020
Table 7 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 8 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 9 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 10 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 11 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 12 Penetration of Private Label by Category: % Value 2015-2020
Table 13 Distribution of Packaged Food by Format: % Value 2015-2020
Table 14 Distribution of Packaged Food by Format and Category: % Value 2020
Table 15 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 16 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Baby Food in Finland

KEY DATA FINDINGS

2020 IMPACT

Less of a decline in volume in 2020, due to some stockpiling of milk formula during lockdown

Leading manufacturers use inventive strategies to engage with consumers

Parents looking for convenience and local provenance

RECOVERY AND OPPORTUNITIES

If long-term recession ensues, premiumisation trend will slow

Growth potential in prepared baby food that also appeals to adults

Organic will move from niche to mainstream as parents look for the best for their babies

CATEGORY DATA

Table 19 Sales of Baby Food by Category: Volume 2015-2020
Table 20 Sales of Baby Food by Category: Value 2015-2020
Table 21 Sales of Baby Food by Category: % Volume Growth 2015-2020
Table 22 Sales of Baby Food by Category: % Value Growth 2015-2020
Table 23 NBO Company Shares of Baby Food: % Value 2016-2020
Table 24 LBN Brand Shares of Baby Food: % Value 2017-2020
Table 25 Distribution of Baby Food by Format: % Value 2015-2020
Table 26 Forecast Sales of Baby Food by Category: Volume 2020-2025
Table 27 Forecast Sales of Baby Food by Category: Value 2020-2025
Table 28 Forecast Sales of Baby Food by Category: % Volume Growth 2020-2025
Table 29 Forecast Sales of Baby Food by Category: % Value Growth 2020-2025

Butter and Spreads in Finland

KEY DATA FINDINGS

2020 IMPACT

Boost during 2020 lockdown, as home baking and cooking increases

Valio and Upfield Finland together continue to dominate butter and spreads but find it difficult to gain further share

Rapeseed oil seen as a super food with several product launches

RECOVERY AND OPPORTUNITIES

Benefits of COVID-19 quickly lost in a mature product area

In a mature product area, health and wellness are the key differentiators

Finnish consumers take sustainability even more seriously during the forecast period

CATEGORY DATA

Table 30 Sales of Butter and Spreads by Category: Volume 2015-2020
Table 31 Sales of Butter and Spreads by Category: Value 2015-2020
Table 32 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020
Table 33 Sales of Butter and Spreads by Category: % Value Growth 2015-2020
Table 34 NBO Company Shares of Butter and Spreads: % Value 2016-2020
Table 35 LBN Brand Shares of Butter and Spreads: % Value 2017-2020
Table 36 Distribution of Butter and Spreads by Format: % Value 2015-2020
Table 37 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025
Table 38 Forecast Sales of Butter and Spreads by Category: Value 2020-2025
Table 39 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
Table 40 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025

Cheese in Finland

KEY DATA FINDINGS

2020 IMPACT

Cheese benefits from increased home cooking during 2020 lockdown

Valio maintains its leading position but facing increasing competition from private label players

Premiumisation and health and wellness key trends in mature product area

RECOVERY AND OPPORTUNITIES

Premium cheeses depend on recovery of economy

Sustainability and buying local increasingly important as COVID-19 damages the economy

Cheeses for cooking will be a key trend during the forecast period

CATEGORY DATA

Table 41 Sales of Cheese by Category: Volume 2015-2020
Table 42 Sales of Cheese by Category: Value 2015-2020
Table 43 Sales of Cheese by Category: % Volume Growth 2015-2020
Table 44 Sales of Cheese by Category: % Value Growth 2015-2020
Table 45 Sales of Spreadable Processed Cheese by Type: % Value 2015-2020
Table 46 Sales of Unprocessed Cheese by Type: % Value 2015-2020
Table 47 NBO Company Shares of Cheese: % Value 2016-2020
Table 48 LBN Brand Shares of Cheese: % Value 2017-2020
Table 49 Distribution of Cheese by Format: % Value 2015-2020
Table 50 Forecast Sales of Cheese by Category: Volume 2020-2025
Table 51 Forecast Sales of Cheese by Category: Value 2020-2025
Table 52 Forecast Sales of Cheese by Category: % Volume Growth 2020-2025
Table 53 Forecast Sales of Cheese by Category: % Value Growth 2020-2025

Drinking Milk Products in Finland

KEY DATA FINDINGS

2020 IMPACT

Stockpiling leads to huge growth of other milk alternatives

Arla and Valio lead a hugely competitive product area

Health and wellness claims continue to offer strong growth potential

RECOVERY AND OPPORTUNITIES

Post 2020, fresh milk and shelf milk continue retail volume decline as normal business resumes

In a mature product area, manufacturers compete with value-added health claims

Messaging around local and sustainability will be key during the forecast period

CATEGORY DATA

Table 54 Sales of Drinking Milk Products by Category: Volume 2015-2020
Table 55 Sales of Drinking Milk Products by Category: Value 2015-2020
Table 56 Sales of Drinking Milk Products by Category: % Volume Growth 2015-2020
Table 57 Sales of Drinking Milk Products by Category: % Value Growth 2015-2020
Table 58 NBO Company Shares of Drinking Milk Products: % Value 2016-2020
Table 59 LBN Brand Shares of Drinking Milk Products: % Value 2017-2020
Table 60 Distribution of Drinking Milk Products by Format: % Value 2015-2020
Table 61 Forecast Sales of Drinking Milk Products Products by Category: Volume 2020-2025
Table 62 Forecast Sales of Drinking Milk Products Products by Category: Value 2020-2025
Table 63 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2020-2025
Table 64 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2020-2025

Yoghurt and Sour Milk Products in Finland

KEY DATA FINDINGS

2020 IMPACT

Yoghurt and sour milk receives a boost in 2020 as people snack on yoghurt at home

Valio maintains its clear lead in yoghurt and sour milk products thanks to an ongoing focus on innovation

Manufacturers seek profitable new niches in a hugely competitive category

RECOVERY AND OPPORTUNITIES

Retail volume will pick up during the forecast period as consumers see it as a healthy snack option

High-protein yoghurts, new flavour experiences and yoghurts with additional health and wellness attributes will drive growth during the forecast period

Environmentally-friendly practices grow in importance

CATEGORY DATA

Table 65 Sales of Yoghurt and Sour Milk Products by Category: Volume 2015-2020
Table 66 Sales of Yoghurt and Sour Milk Products by Category: Value 2015-2020
Table 67 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2015-2020
Table 68 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2015-2020
Table 69 Sales of Flavoured Yoghurt by Flavour: Rankings 2015-2020
Table 70 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2016-2020
Table 71 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2017-2020
Table 72 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2015-2020
Table 73 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025
Table 74 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025
Table 75 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025
Table 76 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025

Other Dairy in Finland

KEY DATA FINDINGS

2020 IMPACT

Increased cooking and baking at home gives boost to other dairy in 2020

Valio maintains its leading position thanks to strong new product development activities but continues to face increasing competition

In a mature product area, manufacturers add value in various ways

RECOVERY AND OPPORTUNITIES

Growth will return to pre-COVID-19 levels later in the forecast period

Manufacturers add value by adding health claims and offering convenience

Environmentally-friendly packaging growing in importance

CATEGORY DATA

Table 77 Sales of Other Dairy by Category: Volume 2015-2020
Table 78 Sales of Other Dairy by Category: Value 2015-2020
Table 79 Sales of Other Dairy by Category: % Volume Growth 2015-2020
Table 80 Sales of Other Dairy by Category: % Value Growth 2015-2020
Table 81 Sales of Cream by Type: % Value 2015-2020
Table 82 NBO Company Shares of Other Dairy: % Value 2016-2020
Table 83 LBN Brand Shares of Other Dairy: % Value 2017-2020
Table 84 Distribution of Other Dairy by Format: % Value 2015-2020
Table 85 Forecast Sales of Other Dairy by Category: Volume 2020-2025
Table 86 Forecast Sales of Other Dairy by Category: Value 2020-2025
Table 87 Forecast Sales of Other Dairy by Category: % Volume Growth 2020-2025
Table 88 Forecast Sales of Other Dairy by Category: % Value Growth 2020-2025

Baked Goods in Finland

KEY DATA FINDINGS

2020 IMPACT

Stronger retail value growth as foodservice outlets close and consumers favour packaged products in 2020

Thin versions of best-selling lines and street food ranges continue to appeal to health-conscious consumers

Innovation, strong marketing and a clear response to health and wellness concerns drive competitor activity in 2020

RECOVERY AND OPPORTUNITIES

Marginal value growth in 2021 as rising unemployment leads to price sensitivity

Stable low rates of value and volume growth over the forecast period as confidence in unpackaged products returns

Flavour, freshness and domestic origin set to remain key drivers in consumer decisions

CATEGORY DATA

Table 89 Sales of Baked Goods by Category: Volume 2015-2020
Table 90 Sales of Baked Goods by Category: Value 2015-2020
Table 91 Sales of Baked Goods by Category: % Volume Growth 2015-2020
Table 92 Sales of Baked Goods by Category: % Value Growth 2015-2020
Table 93 NBO Company Shares of Baked Goods: % Value 2016-2020
Table 94 LBN Brand Shares of Baked Goods: % Value 2017-2020
Table 95 Distribution of Baked Goods by Format: % Value 2015-2020
Table 96 Forecast Sales of Baked Goods by Category: Volume 2020-2025
Table 97 Forecast Sales of Baked Goods by Category: Value 2020-2025
Table 98 Forecast Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 99 Forecast Sales of Baked Goods by Category: % Value Growth 2020-2025

Breakfast Cereals in Finland

KEY DATA FINDINGS

2020 IMPACT

Porridge drives growth in hot cereals during COVID-19 lockdown in 2020

Consumers continue to respond to health and wellness benefits in 2020

Private label players retain lead as companies battle to improve product offerings

RECOVERY AND OPPORTUNITIES

Employment and economic concerns set to fuel consumer price sensitivity in 2021

Maturity of category set to limit retail value growth over the forecast period

Environmental and sustainability concerns likely to become a focus for consumers

CATEGORY DATA

Table 100 Sales of Breakfast Cereals by Category: Volume 2015-2020
Table 101 Sales of Breakfast Cereals by Category: Value 2015-2020
Table 102 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020
Table 103 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020
Table 104 NBO Company Shares of Breakfast Cereals: % Value 2016-2020
Table 105 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020
Table 106 Distribution of Breakfast Cereals by Format: % Value 2015-2020
Table 107 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 108 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025
Table 109 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 110 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2020-2025

Processed Meat and Seafood in Finland

KEY DATA FINDINGS

2020 IMPACT

Home seclusion due to COVID-19 boosts sales of processed meat and seafood in 2020

Manufacturers switch production capacity to keep abreast of increased demand in 2020

Private label players pose growing challenge to category leaders in 2020

RECOVERY AND OPPORTUNITIES

Falling sales in 2021 as consumers face unemployment and economic insecurity

Meat substitutes set to drive value and volume growth over the forecast period

Environmental credentials set to continue influencing consumer purchasing decisions

CATEGORY DATA

Table 111 Sales of Processed Meat and Seafood by Category: Volume 2015-2020
Table 112 Sales of Processed Meat and Seafood by Category: Value 2015-2020
Table 113 Sales of Processed Meat and Seafood by Category: % Volume Growth 2015-2020
Table 114 Sales of Processed Meat and Seafood by Category: % Value Growth 2015-2020
Table 115 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2015-2020
Table 116 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2015-2020
Table 117 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2015-2020
Table 118 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2015-2020
Table 119 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2015-2020
Table 120 NBO Company Shares of Processed Meat and Seafood: % Value 2016-2020
Table 121 LBN Brand Shares of Processed Meat and Seafood: % Value 2017-2020
Table 122 Distribution of Processed Meat and Seafood by Format: % Value 2015-2020
Table 123 Forecast Sales of Processed Meat and Seafood by Category: Volume 2020-2025
Table 124 Forecast Sales of Processed Meat and Seafood by Category: Value 2020-2025
Table 125 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2020-2025
Table 126 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2020-2025

Processed Fruit and Vegetables in Finland

KEY DATA FINDINGS

2020 IMPACT

Home seclusion drives sales of frozen and shelf stable fruit and vegetables in 2020

Convenience becomes a key factor in purchasing decisions

Private label continues to grow at expense of branded players in 2020

RECOVERY AND OPPORTUNITIES

Increased price sensitivity and previous stockpiling set to negatively impact growth in 2021

Muted value growth across all categories as frozen products eclipse shelf stable varieties

Players set to focus on ethical and environmental credentials to appeal to consumers

CATEGORY DATA

Table 127 Sales of Processed Fruit and Vegetables by Category: Volume 2015-2020
Table 128 Sales of Processed Fruit and Vegetables by Category: Value 2015-2020
Table 129 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2015-2020
Table 130 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2015-2020
Table 131 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2015-2020
Table 132 NBO Company Shares of Processed Fruit and Vegetables: % Value 2016-2020
Table 133 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2017-2020
Table 134 Distribution of Processed Fruit and Vegetables by Format: % Value 2015-2020
Table 135 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
Table 136 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
Table 137 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
Table 138 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025

Rice, Pasta and Noodles in Finland

KEY DATA FINDINGS

2020 IMPACT

Stockpiling drives retail value and volume growth as consumers turn to staples in 2020

Major chains stock two weeks’ worth of pasta in anticipation of further stockpiling

Convenience trend drives new product development as private label players challenge leader Myllyn Paras Oy

RECOVERY AND OPPORTUNITIES

Demand set to normalise in 2021 as consumers continue to work through stockpiles

Sluggish value growth over the forecast period as unemployment and economic recovery impact on demand

Domestic origin and innovation set to remain key in the battle to grow value share

CATEGORY DATA

Table 139 Sales of Rice, Pasta and Noodles by Category: Volume 2015-2020
Table 140 Sales of Rice, Pasta and Noodles by Category: Value 2015-2020
Table 141 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2015-2020
Table 142 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2015-2020
Table 143 Sales of Instant Noodles by Leading Flavours: Rankings 2015-2020
Table 144 NBO Company Shares of Rice, Pasta and Noodles: % Value 2016-2020
Table 145 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2017-2020
Table 146 NBO Company Shares of Rice: % Value 2016-2020
Table 147 LBN Brand Shares of Rice: % Value 2017-2020
Table 148 NBO Company Shares of Pasta: % Value 2016-2020
Table 149 LBN Brand Shares of Pasta: % Value 2017-2020
Table 150 NBO Company Shares of Noodles: % Value 2016-2020
Table 151 LBN Brand Shares of Noodles: % Value 2017-2020
Table 152 Distribution of Rice, Pasta and Noodles by Format: % Value 2015-2020
Table 153 Distribution of Rice by Format: % Value 2015-2020
Table 154 Distribution of Pasta by Format: % Value 2015-2020
Table 155 Distribution of Noodles by Format: % Value 2015-2020
Table 156 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 157 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 158 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 159 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025

Edible Oils in Finland

KEY DATA FINDINGS

2020 IMPACT

Manufacturers offer diverse edible oil flavours as home cooking gathers pace, while rapeseed oil sees its popularity soar

Despite economic downturn, Finns value high quality edible oils with authenticity and known provenance

Private label see only marginal share increase in 2020 as Finns remain loyal to brands they trust

RECOVERY AND OPPORTUNITIES

In a mature category, players will focus on quality and ecological issues to capture consumer interest in the future

Domestic players will use local heritage claims to their advantage, as Finns seek to support the local economy

Domestic rapeseed oil will vie with olive oil for the limelight

CATEGORY DATA

Table 160 Sales of Edible Oils by Category: Volume 2015-2020
Table 161 Sales of Edible Oils by Category: Value 2015-2020
Table 162 Sales of Edible Oils by Category: % Volume Growth 2015-2020
Table 163 Sales of Edible Oils by Category: % Value Growth 2015-2020
Table 164 NBO Company Shares of Edible Oils: % Value 2016-2020
Table 165 LBN Brand Shares of Edible Oils: % Value 2017-2020
Table 166 Distribution of Edible Oils by Format: % Value 2015-2020
Table 167 Forecast Sales of Edible Oils by Category: Volume 2020-2025
Table 168 Forecast Sales of Edible Oils by Category: Value 2020-2025
Table 169 Forecast Sales of Edible Oils by Category: % Volume Growth 2020-2025
Table 170 Forecast Sales of Edible Oils by Category: % Value Growth 2020-2025

Ready Meals in Finland

KEY DATA FINDINGS

2020 IMPACT

Lockdown measures give ready meals a boost in 2020

Ready meals improve nutritional profile and widen appeal amongst health-conscious Finns.

Saarioinen Oy keeps ahead of the game through innovative approaches in product development and advertising

RECOVERY AND OPPORTUNITIES

Ready meals offering value for money will benefit as the economic climate remains gloomy

Plant-based and healthy ready meals will gain share by targeting a wider audience

Promoting ecological and local credentials will remain reliable marketing tools in ready meals

CATEGORY DATA

Table 171 Sales of Ready Meals by Category: Volume 2015-2020
Table 172 Sales of Ready Meals by Category: Value 2015-2020
Table 173 Sales of Ready Meals by Category: % Volume Growth 2015-2020
Table 174 Sales of Ready Meals by Category: % Value Growth 2015-2020
Table 175 Sales of Chilled Ready Meals by Ethnicity: % Value 2015-2020
Table 176 Sales of Frozen Ready Meals by Ethnicity: % Value 2015-2020
Table 177 NBO Company Shares of Ready Meals: % Value 2016-2020
Table 178 LBN Brand Shares of Ready Meals: % Value 2017-2020
Table 179 Distribution of Ready Meals by Format: % Value 2015-2020
Table 180 Forecast Sales of Ready Meals by Category: Volume 2020-2025
Table 181 Forecast Sales of Ready Meals by Category: Value 2020-2025
Table 182 Forecast Sales of Ready Meals by Category: % Volume Growth 2020-2025
Table 183 Forecast Sales of Ready Meals by Category: % Value Growth 2020-2025

Sauces, Dressings and Condiments in Finland

KEY DATA FINDINGS

2020 IMPACT

Home cooking trends increase during lockdown, to the benefit of herbs and spices

Health and wellness trends penetrate sauces, dressings and condiments in 2020

Despite more economic prudence in 2020, private label sees only marginal current retail growth as Finns stay loyal to their favourite brands

RECOVERY AND OPPORTUNITIES

Long-term changes in cooking and shopping habits will see Foodservice struggle to gain momentum in the future

Innovation will help boost sales in a mature field across the forecast period

New product developments will focus on health and wellness and sustainability trends

CATEGORY DATA

Table 184 Sales of Sauces, Dressings and Condiments by Category: Volume 2015-2020
Table 185 Sales of Sauces, Dressings and Condiments by Category: Value 2015-2020
Table 186 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2015-2020
Table 187 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2015-2020
Table 188 Sales of Cooking Sauces by Type: % Value 2015-2020
Table 189 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2016-2020
Table 190 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2017-2020
Table 191 Distribution of Sauces, Dressings and Condiments by Format: % Value 2015-2020
Table 192 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2020-2025
Table 193 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2020-2025
Table 194 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2020-2025
Table 195 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2020-2025

Sweet Spreads in Finland

KEY DATA FINDINGS

2020 IMPACT

Sweet spreads that can be used to bake with gain popularity in 2020 as more Finns stay at home during lockdown

Free-from messages boost sales in sweet spreads as local consumers become increasingly health conscious in 2020

Seasonal flavours attract consumers who want to indulge over the festive period

RECOVERY AND OPPORTUNITIES

Packaging innovation will drive interest in sweet spreads, while e-commerce will benefit from its perception as a convenient, hygienic way to shop

Innovation in health and wellness will drive manufacturers’ output in sweet spreads in the future

In a highly competitive arena, sweet spreads that offer good value for money will reap rewards

CATEGORY DATA

Table 196 Sales of Sweet Spreads by Category: Volume 2015-2020
Table 197 Sales of Sweet Spreads by Category: Value 2015-2020
Table 198 Sales of Sweet Spreads by Category: % Volume Growth 2015-2020
Table 199 Sales of Sweet Spreads by Category: % Value Growth 2015-2020
Table 200 Sales of Jams and Preserves by Leading Flavours: Rankings 2015-2020
Table 201 NBO Company Shares of Sweet Spreads: % Value 2016-2020
Table 202 LBN Brand Shares of Sweet Spreads: % Value 2017-2020
Table 203 Distribution of Sweet Spreads by Format: % Value 2015-2020
Table 204 Forecast Sales of Sweet Spreads by Category: Volume 2020-2025
Table 205 Forecast Sales of Sweet Spreads by Category: Value 2020-2025
Table 206 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
Table 207 Forecast Sales of Sweet Spreads by Category: % Value Growth 2020-2025

Soup in Finland

KEY DATA FINDINGS

2020 IMPACT

Soup consumption is impacted by stockpiling and home-cooking trends in 2020, and a shift in retail channels

Health and wellness trend sees diversification in soups

Finns look to support local business in difficult times, but the price must be right

RECOVERY AND OPPORTUNITIES

Jalostaja sees opportunities for growth by promoting its eco-credentials via social media

Promoting health, quality and freshness could increase value sales for soups in the future

Product development will focus on convenient packaging and new flavours

CATEGORY DATA

Table 208 Sales of Soup by Category: Volume 2015-2020
Table 209 Sales of Soup by Category: Value 2015-2020
Table 210 Sales of Soup by Category: % Volume Growth 2015-2020
Table 211 Sales of Soup by Category: % Value Growth 2015-2020
Table 212 Sales of Soup by Leading Flavours: Rankings 2015-2020
Table 213 NBO Company Shares of Soup: % Value 2016-2020
Table 214 LBN Brand Shares of Soup: % Value 2017-2020
Table 215 Distribution of Soup by Format: % Value 2015-2020
Table 216 Forecast Sales of Soup by Category: Volume 2020-2025
Table 217 Forecast Sales of Soup by Category: Value 2020-2025
Table 218 Forecast Sales of Soup by Category: % Volume Growth 2020-2025
Table 219 Forecast Sales of Soup by Category: % Value Growth 2020-2025

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