Packaged Food in Finland

Packaged Food in Finland

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Avoidance of worst case scenario means opportunity for faster rebuild
Opportunity for producers to strengthen brand equity, consumer loyalty
Clear performance variation by outlet type

Consumer Foodservice

Virus opens foodservice expansion into new channels
Economic health will increase foodservice scope and demand over the forecast period
Dietary trends set to shape foodservice and packaged food sales

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2015-2020
Table 6 Sales of Packaged Food by Category: Value 2015-2020
Table 7 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 8 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 9 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 10 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 11 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 12 Penetration of Private Label by Category: % Value 2015-2020
Table 13 Distribution of Packaged Food by Format: % Value 2015-2020
Table 14 Distribution of Packaged Food by Format and Category: % Value 2020
Table 15 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 16 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Chocolate Confectionery in Finland

KEY DATA FINDINGS

2020 IMPACT

Boxed assortments and seasonal chocolate take a hit in 2020 due to lack of socialising

Fazer extends value share in 2020 due to Finnish heritage and inventive marketing

Manufacturers continue to focus on flavour to offer consumers new taste experiences

RECOVERY AND OPPORTUNITIES

Opportunity to capitalise on surge in e-commerce during forecast period

Sustainability will increase in importance during the forecast period

Innovative marketing the key to attracting consumers

Summary 2 Other Chocolate Confectionery by Product Type: 2020

CATEGORY DATA

Table 19 Sales of Chocolate Confectionery by Category: Volume 2015-2020
Table 20 Sales of Chocolate Confectionery by Category: Value 2015-2020
Table 21 Sales of Chocolate Confectionery by Category: % Volume Growth 2015-2020
Table 22 Sales of Chocolate Confectionery by Category: % Value Growth 2015-2020
Table 23 Sales of Chocolate Tablets by Type: % Value 2015-2020
Table 24 NBO Company Shares of Chocolate Confectionery: % Value 2016-2020
Table 25 LBN Brand Shares of Chocolate Confectionery: % Value 2017-2020
Table 26 Distribution of Chocolate Confectionery by Format: % Value 2015-2020
Table 27 Forecast Sales of Chocolate Confectionery by Category: Volume 2020-2025
Table 28 Forecast Sales of Chocolate Confectionery by Category: Value 2020-2025
Table 29 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2020-2025
Table 30 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2020-2025

Gum in Finland

KEY DATA FINDINGS

2020 IMPACT

Dramatic drop in retail volume sales in 2020 as gum is an on-the-go product and consumers go out less due to COVID-19

Cloetta Suomi continues to dominate gum thanks to the strength of its Jenkki brand

Flavour is the key way to attract consumers in a mature product area

RECOVERY AND OPPORTUNITIES

Gum sees lower growth in the forecast period as the product area is saturated

Sustainability a key focus for gum during the forecast period

As consumers look for healthier gum, gums with increasing functionality increase value share in the forecast period

CATEGORY DATA

Table 31 Sales of Gum by Category: Volume 2015-2020
Table 32 Sales of Gum by Category: Value 2015-2020
Table 33 Sales of Gum by Category: % Volume Growth 2015-2020
Table 34 Sales of Gum by Category: % Value Growth 2015-2020
Table 35 Sales of Gum by Flavour: Rankings 2015-2020
Table 36 NBO Company Shares of Gum: % Value 2016-2020
Table 37 LBN Brand Shares of Gum: % Value 2017-2020
Table 38 Distribution of Gum by Format: % Value 2015-2020
Table 39 Forecast Sales of Gum by Category: Volume 2020-2025
Table 40 Forecast Sales of Gum by Category: Value 2020-2025
Table 41 Forecast Sales of Gum by Category: % Volume Growth 2020-2025
Table 42 Forecast Sales of Gum by Category: % Value Growth 2020-2025

Sugar Confectionery in Finland

KEY DATA FINDINGS

2020 IMPACT

Overall COVID-19 has limited effect on retail value sales, though certain product areas lose out and others gain

Cloetta and Fazer Makeiset together continue to dominate sugar confectionery thanks to well-established brands

Sugar confectionery claiming health benefits is a growing trend in 2020.

RECOVERY AND OPPORTUNITIES

Normal play returns once effect of pandemic subsides

Younger consumers becoming increasingly engaged about sustainability in the forecast period

Nostalgia will be growing trend in the forecast period

Summary 3 Other Sugar Confectionery by Product Type: 2020

CATEGORY DATA

Table 43 Sales of Sugar Confectionery by Category: Volume 2015-2020
Table 44 Sales of Sugar Confectionery by Category: Value 2015-2020
Table 45 Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020
Table 46 Sales of Sugar Confectionery by Category: % Value Growth 2015-2020
Table 47 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2015-2020
Table 48 NBO Company Shares of Sugar Confectionery: % Value 2016-2020
Table 49 LBN Brand Shares of Sugar Confectionery: % Value 2017-2020
Table 50 Distribution of Sugar Confectionery by Format: % Value 2015-2020
Table 51 Forecast Sales of Sugar Confectionery by Category: Volume 2020-2025
Table 52 Forecast Sales of Sugar Confectionery by Category: Value 2020-2025
Table 53 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025
Table 54 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2020-2025

Sweet Biscuits, Snack Bars and Fruit Snacks in Finland

KEY DATA FINDINGS

2020 IMPACT

Boost for the product area during 2020 lockdown as people snack while working from home

Fazer Makeiset remains the clear leader and uses innovative promotion to maintain its position

Products with health benefits continue to win value share in 2020

RECOVERY AND OPPORTUNITIES

Snacks bars most growth potential in forecast period, as sweet biscuits reach saturation point

Consumers looking for indulgence

Provenance will be a key trend in the forecast period

CATEGORY DATA

Table 55 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2015-2020
Table 56 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2015-2020
Table 57 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2015-2020
Table 58 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2015-2020
Table 59 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2016-2020
Table 60 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2017-2020
Table 61 NBO Company Shares of Sweet Biscuits: % Value 2016-2020
Table 62 LBN Brand Shares of Sweet Biscuits: % Value 2017-2020
Table 63 NBO Company Shares of Snack Bars: % Value 2016-2020
Table 64 LBN Brand Shares of Snack Bars: % Value 2017-2020
Table 65 NBO Company Shares of Fruit Snacks: % Value 2016-2020
Table 66 LBN Brand Shares of Fruit Snacks: % Value 2017-2020
Table 67 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2015-2020
Table 68 Distribution of Sweet Biscuits by Format: % Value 2015-2020
Table 69 Distribution of Snack Bars by Format: % Value 2015-2020
Table 70 Distribution of Fruit Snacks by Format: % Value 2015-2020
Table 71 Forecast Sales of Biscuits and Snack Bars by Category: Volume 2020-2025
Table 72 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025
Table 73 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025
Table 74 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025

Ice Cream and Frozen Desserts in Finland

KEY DATA FINDINGS

2020 IMPACT

COVID-19 subdues growth in 2020, with unpackaged ice cream in particular hit hard

Two frontrunners continue to maintain value share due to established reputation and innovation

Consumers increasingly looking for guilt-free, healthier ice cream

RECOVERY AND OPPORTUNITIES

Opportunity to expand product range in the forecast period through e-commerce

Premium will be key during the forecast period

Private label increases value share during the forecast period

CATEGORY DATA

Table 75 Sales of Ice Cream and Frozen Desserts by Category: Volume 2015-2020
Table 76 Sales of Ice Cream and Frozen Desserts by Category: Value 2015-2020
Table 77 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2015-2020
Table 78 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2015-2020
Table 79 Sales of Ice Cream by Leading Flavours: Rankings 2015-2020
Table 80 Sales of Impulse Ice Cream by Format: % Value 2015-2020
Table 81 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2016-2020
Table 82 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2017-2020
Table 83 NBO Company Shares of Ice Cream: % Value 2016-2020
Table 84 LBN Brand Shares of Ice Cream: % Value 2017-2020
Table 85 NBO Company Shares of Impulse Ice Cream: % Value 2016-2020
Table 86 LBN Brand Shares of Impulse Ice Cream: % Value 2017-2020
Table 87 NBO Company Shares of Take-home Ice Cream: % Value 2016-2020
Table 88 LBN Brand Shares of Take-home Ice Cream: % Value 2017-2020
Table 89 NBO Company Shares of Frozen Desserts: % Value 2016-2020
Table 90 LBN Brand Shares of Frozen Desserts: % Value 2017-2020
Table 91 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2015-2020
Table 92 Distribution of Ice Cream by Format: % Value 2015-2020
Table 93 Distribution of Frozen Desserts by Format: % Value 2015-2020
Table 94 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2020-2025
Table 95 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2020-2025
Table 96 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2020-2025
Table 97 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2020-2025

Savoury Snacks in Finland

KEY DATA FINDINGS

2020 IMPACT

Potato chips a big winner in 2020, with increased snacking at home

Orkla continues to lead the product category, thanks to its Taffel brand

Vegetable, pulse and bread chips benefit from healthy image in 2020

RECOVERY AND OPPORTUNITIES

More subdued growth in the forecast period as normality resumes

Finnish consumers look for local, high quality ingredients and sustainability

Private label increases value share in the forecast period and product launched will centre around flavour

CATEGORY DATA

Table 98 Sales of Savoury Snacks by Category: Volume 2015-2020
Table 99 Sales of Savoury Snacks by Category: Value 2015-2020
Table 100 Sales of Savoury Snacks by Category: % Volume Growth 2015-2020
Table 101 Sales of Savoury Snacks by Category: % Value Growth 2015-2020
Table 102 NBO Company Shares of Savoury Snacks: % Value 2016-2020
Table 103 LBN Brand Shares of Savoury Snacks: % Value 2017-2020
Table 104 Distribution of Savoury Snacks by Format: % Value 2015-2020
Table 105 Forecast Sales of Savoury Snacks by Category: Volume 2020-2025
Table 106 Forecast Sales of Savoury Snacks by Category: Value 2020-2025
Table 107 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2020-2025
Table 108 Forecast Sales of Savoury Snacks by Category: % Value Growth 2020-2025

Baby Food in Finland

KEY DATA FINDINGS

2020 IMPACT

Less of a decline in volume in 2020, due to some stockpiling of milk formula during lockdown

Leading manufacturers use inventive strategies to engage with consumers

Parents looking for convenience and local provenance

RECOVERY AND OPPORTUNITIES

If long-term recession ensues, premiumisation trend will slow

Growth potential in prepared baby food that also appeals to adults

Organic will move from niche to mainstream as parents look for the best for their babies

CATEGORY DATA

Table 109 Sales of Baby Food by Category: Volume 2015-2020
Table 110 Sales of Baby Food by Category: Value 2015-2020
Table 111 Sales of Baby Food by Category: % Volume Growth 2015-2020
Table 112 Sales of Baby Food by Category: % Value Growth 2015-2020
Table 113 NBO Company Shares of Baby Food: % Value 2016-2020
Table 114 LBN Brand Shares of Baby Food: % Value 2017-2020
Table 115 Distribution of Baby Food by Format: % Value 2015-2020
Table 116 Forecast Sales of Baby Food by Category: Volume 2020-2025
Table 117 Forecast Sales of Baby Food by Category: Value 2020-2025
Table 118 Forecast Sales of Baby Food by Category: % Volume Growth 2020-2025
Table 119 Forecast Sales of Baby Food by Category: % Value Growth 2020-2025

Butter and Spreads in Finland

KEY DATA FINDINGS

2020 IMPACT

Boost during 2020 lockdown, as home baking and cooking increases

Valio and Upfield Finland together continue to dominate butter and spreads but find it difficult to gain further share

Rapeseed oil seen as a super food with several product launches

RECOVERY AND OPPORTUNITIES

Benefits of COVID-19 quickly lost in a mature product area

In a mature product area, health and wellness are the key differentiators

Finnish consumers take sustainability even more seriously during the forecast period

CATEGORY DATA

Table 120 Sales of Butter and Spreads by Category: Volume 2015-2020
Table 121 Sales of Butter and Spreads by Category: Value 2015-2020
Table 122 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020
Table 123 Sales of Butter and Spreads by Category: % Value Growth 2015-2020
Table 124 NBO Company Shares of Butter and Spreads: % Value 2016-2020
Table 125 LBN Brand Shares of Butter and Spreads: % Value 2017-2020
Table 126 Distribution of Butter and Spreads by Format: % Value 2015-2020
Table 127 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025
Table 128 Forecast Sales of Butter and Spreads by Category: Value 2020-2025
Table 129 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
Table 130 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025

Cheese in Finland

KEY DATA FINDINGS

2020 IMPACT

Cheese benefits from increased home cooking during 2020 lockdown

Valio maintains its leading position but facing increasing competition from private label players

Premiumisation and health and wellness key trends in mature product area

RECOVERY AND OPPORTUNITIES

Premium cheeses depend on recovery of economy

Sustainability and buying local increasingly important as COVID-19 damages the economy

Cheeses for cooking will be a key trend during the forecast period

CATEGORY DATA

Table 131 Sales of Cheese by Category: Volume 2015-2020
Table 132 Sales of Cheese by Category: Value 2015-2020
Table 133 Sales of Cheese by Category: % Volume Growth 2015-2020
Table 134 Sales of Cheese by Category: % Value Growth 2015-2020
Table 135 Sales of Spreadable Processed Cheese by Type: % Value 2015-2020
Table 136 Sales of Unprocessed Cheese by Type: % Value 2015-2020
Table 137 NBO Company Shares of Cheese: % Value 2016-2020
Table 138 LBN Brand Shares of Cheese: % Value 2017-2020
Table 139 Distribution of Cheese by Format: % Value 2015-2020
Table 140 Forecast Sales of Cheese by Category: Volume 2020-2025
Table 141 Forecast Sales of Cheese by Category: Value 2020-2025
Table 142 Forecast Sales of Cheese by Category: % Volume Growth 2020-2025
Table 143 Forecast Sales of Cheese by Category: % Value Growth 2020-2025

Drinking Milk Products in Finland

KEY DATA FINDINGS

2020 IMPACT

Stockpiling leads to huge growth of other milk alternatives

Arla and Valio lead a hugely competitive product area

Health and wellness claims continue to offer strong growth potential

RECOVERY AND OPPORTUNITIES

Post 2020, fresh milk and shelf milk continue retail volume decline as normal business resumes

In a mature product area, manufacturers compete with value-added health claims

Messaging around local and sustainability will be key during the forecast period

CATEGORY DATA

Table 144 Sales of Drinking Milk Products by Category: Volume 2015-2020
Table 145 Sales of Drinking Milk Products by Category: Value 2015-2020
Table 146 Sales of Drinking Milk Products by Category: % Volume Growth 2015-2020
Table 147 Sales of Drinking Milk Products by Category: % Value Growth 2015-2020
Table 148 NBO Company Shares of Drinking Milk Products: % Value 2016-2020
Table 149 LBN Brand Shares of Drinking Milk Products: % Value 2017-2020
Table 150 Distribution of Drinking Milk Products by Format: % Value 2015-2020
Table 151 Forecast Sales of Drinking Milk Products Products by Category: Volume 2020-2025
Table 152 Forecast Sales of Drinking Milk Products Products by Category: Value 2020-2025
Table 153 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2020-2025
Table 154 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2020-2025

Yoghurt and Sour Milk Products in Finland

KEY DATA FINDINGS

2020 IMPACT

Yoghurt and sour milk receives a boost in 2020 as people snack on yoghurt at home

Valio maintains its clear lead in yoghurt and sour milk products thanks to an ongoing focus on innovation

Manufacturers seek profitable new niches in a hugely competitive category

RECOVERY AND OPPORTUNITIES

Retail volume will pick up during the forecast period as consumers see it as a healthy snack option

High-protein yoghurts, new flavour experiences and yoghurts with additional health and wellness attributes will drive growth during the forecast period

Environmentally-friendly practices grow in importance

CATEGORY DATA

Table 155 Sales of Yoghurt and Sour Milk Products by Category: Volume 2015-2020
Table 156 Sales of Yoghurt and Sour Milk Products by Category: Value 2015-2020
Table 157 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2015-2020
Table 158 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2015-2020
Table 159 Sales of Flavoured Yoghurt by Flavour: Rankings 2015-2020
Table 160 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2016-2020
Table 161 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2017-2020
Table 162 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2015-2020
Table 163 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025
Table 164 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025
Table 165 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025
Table 166 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025

Other Dairy in Finland

KEY DATA FINDINGS

2020 IMPACT

Increased cooking and baking at home gives boost to other dairy in 2020

Valio maintains its leading position thanks to strong new product development activities but continues to face increasing competition

In a mature product area, manufacturers add value in various ways

RECOVERY AND OPPORTUNITIES

Growth will return to pre-COVID-19 levels later in the forecast period

Manufacturers add value by adding health claims and offering convenience

Environmentally-friendly packaging growing in importance

CATEGORY DATA

Table 167 Sales of Other Dairy by Category: Volume 2015-2020
Table 168 Sales of Other Dairy by Category: Value 2015-2020
Table 169 Sales of Other Dairy by Category: % Volume Growth 2015-2020
Table 170 Sales of Other Dairy by Category: % Value Growth 2015-2020
Table 171 Sales of Cream by Type: % Value 2015-2020
Table 172 NBO Company Shares of Other Dairy: % Value 2016-2020
Table 173 LBN Brand Shares of Other Dairy: % Value 2017-2020
Table 174 Distribution of Other Dairy by Format: % Value 2015-2020
Table 175 Forecast Sales of Other Dairy by Category: Volume 2020-2025
Table 176 Forecast Sales of Other Dairy by Category: Value 2020-2025
Table 177 Forecast Sales of Other Dairy by Category: % Volume Growth 2020-2025
Table 178 Forecast Sales of Other Dairy by Category: % Value Growth 2020-2025

Baked Goods in Finland

KEY DATA FINDINGS

2020 IMPACT

Stronger retail value growth as foodservice outlets close and consumers favour packaged products in 2020

Thin versions of best-selling lines and street food ranges continue to appeal to health-conscious consumers

Innovation, strong marketing and a clear response to health and wellness concerns drive competitor activity in 2020

RECOVERY AND OPPORTUNITIES

Marginal value growth in 2021 as rising unemployment leads to price sensitivity

Stable low rates of value and volume growth over the forecast period as confidence in unpackaged products returns

Flavour, freshness and domestic origin set to remain key drivers in consumer decisions

CATEGORY DATA

Table 179 Sales of Baked Goods by Category: Volume 2015-2020
Table 180 Sales of Baked Goods by Category: Value 2015-2020
Table 181 Sales of Baked Goods by Category: % Volume Growth 2015-2020
Table 182 Sales of Baked Goods by Category: % Value Growth 2015-2020
Table 183 NBO Company Shares of Baked Goods: % Value 2016-2020
Table 184 LBN Brand Shares of Baked Goods: % Value 2017-2020
Table 185 Distribution of Baked Goods by Format: % Value 2015-2020
Table 186 Forecast Sales of Baked Goods by Category: Volume 2020-2025
Table 187 Forecast Sales of Baked Goods by Category: Value 2020-2025
Table 188 Forecast Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 189 Forecast Sales of Baked Goods by Category: % Value Growth 2020-2025

Breakfast Cereals in Finland

KEY DATA FINDINGS

2020 IMPACT

Porridge drives growth in hot cereals during COVID-19 lockdown in 2020

Consumers continue to respond to health and wellness benefits in 2020

Private label players retain lead as companies battle to improve product offerings

RECOVERY AND OPPORTUNITIES

Employment and economic concerns set to fuel consumer price sensitivity in 2021

Maturity of category set to limit retail value growth over the forecast period

Environmental and sustainability concerns likely to become a focus for consumers

CATEGORY DATA

Table 190 Sales of Breakfast Cereals by Category: Volume 2015-2020
Table 191 Sales of Breakfast Cereals by Category: Value 2015-2020
Table 192 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020
Table 193 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020
Table 194 NBO Company Shares of Breakfast Cereals: % Value 2016-2020
Table 195 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020
Table 196 Distribution of Breakfast Cereals by Format: % Value 2015-2020
Table 197 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 198 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025
Table 199 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 200 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2020-2025

Processed Meat and Seafood in Finland

KEY DATA FINDINGS

2020 IMPACT

Home seclusion due to COVID-19 boosts sales of processed meat and seafood in 2020

Manufacturers switch production capacity to keep abreast of increased demand in 2020

Private label players pose growing challenge to category leaders in 2020

RECOVERY AND OPPORTUNITIES

Falling sales in 2021 as consumers face unemployment and economic insecurity

Meat substitutes set to drive value and volume growth over the forecast period

Environmental credentials set to continue influencing consumer purchasing decisions

CATEGORY DATA

Table 201 Sales of Processed Meat and Seafood by Category: Volume 2015-2020
Table 202 Sales of Processed Meat and Seafood by Category: Value 2015-2020
Table 203 Sales of Processed Meat and Seafood by Category: % Volume Growth 2015-2020
Table 204 Sales of Processed Meat and Seafood by Category: % Value Growth 2015-2020
Table 205 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2015-2020
Table 206 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2015-2020
Table 207 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2015-2020
Table 208 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2015-2020
Table 209 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2015-2020
Table 210 NBO Company Shares of Processed Meat and Seafood: % Value 2016-2020
Table 211 LBN Brand Shares of Processed Meat and Seafood: % Value 2017-2020
Table 212 Distribution of Processed Meat and Seafood by Format: % Value 2015-2020
Table 213 Forecast Sales of Processed Meat and Seafood by Category: Volume 2020-2025
Table 214 Forecast Sales of Processed Meat and Seafood by Category: Value 2020-2025
Table 215 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2020-2025
Table 216 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2020-2025

Processed Fruit and Vegetables in Finland

KEY DATA FINDINGS

2020 IMPACT

Home seclusion drives sales of frozen and shelf stable fruit and vegetables in 2020

Convenience becomes a key factor in purchasing decisions

Private label continues to grow at expense of branded players in 2020

RECOVERY AND OPPORTUNITIES

Increased price sensitivity and previous stockpiling set to negatively impact growth in 2021

Muted value growth across all categories as frozen products eclipse shelf stable varieties

Players set to focus on ethical and environmental credentials to appeal to consumers

CATEGORY DATA

Table 217 Sales of Processed Fruit and Vegetables by Category: Volume 2015-2020
Table 218 Sales of Processed Fruit and Vegetables by Category: Value 2015-2020
Table 219 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2015-2020
Table 220 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2015-2020
Table 221 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2015-2020
Table 222 NBO Company Shares of Processed Fruit and Vegetables: % Value 2016-2020
Table 223 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2017-2020
Table 224 Distribution of Processed Fruit and Vegetables by Format: % Value 2015-2020
Table 225 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
Table 226 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
Table 227 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
Table 228 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025

Rice, Pasta and Noodles in Finland

KEY DATA FINDINGS

2020 IMPACT

Stockpiling drives retail value and volume growth as consumers turn to staples in 2020

Major chains stock two weeks’ worth of pasta in anticipation of further stockpiling

Convenience trend drives new product development as private label players challenge leader Myllyn Paras Oy

RECOVERY AND OPPORTUNITIES

Demand set to normalise in 2021 as consumers continue to work through stockpiles

Sluggish value growth over the forecast period as unemployment and economic recovery impact on demand

Domestic origin and innovation set to remain key in the battle to grow value share

CATEGORY DATA

Table 229 Sales of Rice, Pasta and Noodles by Category: Volume 2015-2020
Table 230 Sales of Rice, Pasta and Noodles by Category: Value 2015-2020
Table 231 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2015-2020
Table 232 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2015-2020
Table 233 Sales of Instant Noodles by Leading Flavours: Rankings 2015-2020
Table 234 NBO Company Shares of Rice, Pasta and Noodles: % Value 2016-2020
Table 235 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2017-2020
Table 236 NBO Company Shares of Rice: % Value 2016-2020
Table 237 LBN Brand Shares of Rice: % Value 2017-2020
Table 238 NBO Company Shares of Pasta: % Value 2016-2020
Table 239 LBN Brand Shares of Pasta: % Value 2017-2020
Table 240 NBO Company Shares of Noodles: % Value 2016-2020
Table 241 LBN Brand Shares of Noodles: % Value 2017-2020
Table 242 Distribution of Rice, Pasta and Noodles by Format: % Value 2015-2020
Table 243 Distribution of Rice by Format: % Value 2015-2020
Table 244 Distribution of Pasta by Format: % Value 2015-2020
Table 245 Distribution of Noodles by Format: % Value 2015-2020
Table 246 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 247 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 248 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 249 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025

Edible Oils in Finland

KEY DATA FINDINGS

2020 IMPACT

Manufacturers offer diverse edible oil flavours as home cooking gathers pace, while rapeseed oil sees its popularity soar

Despite economic downturn, Finns value high quality edible oils with authenticity and known provenance

Private label see only marginal share increase in 2020 as Finns remain loyal to brands they trust

RECOVERY AND OPPORTUNITIES

In a mature category, players will focus on quality and ecological issues to capture consumer interest in the future

Domestic players will use local heritage claims to their advantage, as Finns seek to support the local economy

Domestic rapeseed oil will vie with olive oil for the limelight

CATEGORY DATA

Table 250 Sales of Edible Oils by Category: Volume 2015-2020
Table 251 Sales of Edible Oils by Category: Value 2015-2020
Table 252 Sales of Edible Oils by Category: % Volume Growth 2015-2020
Table 253 Sales of Edible Oils by Category: % Value Growth 2015-2020
Table 254 NBO Company Shares of Edible Oils: % Value 2016-2020
Table 255 LBN Brand Shares of Edible Oils: % Value 2017-2020
Table 256 Distribution of Edible Oils by Format: % Value 2015-2020
Table 257 Forecast Sales of Edible Oils by Category: Volume 2020-2025
Table 258 Forecast Sales of Edible Oils by Category: Value 2020-2025
Table 259 Forecast Sales of Edible Oils by Category: % Volume Growth 2020-2025
Table 260 Forecast Sales of Edible Oils by Category: % Value Growth 2020-2025

Ready Meals in Finland

KEY DATA FINDINGS

2020 IMPACT

Lockdown measures give ready meals a boost in 2020

Ready meals improve nutritional profile and widen appeal amongst health-conscious Finns.

Saarioinen Oy keeps ahead of the game through innovative approaches in product development and advertising

RECOVERY AND OPPORTUNITIES

Ready meals offering value for money will benefit as the economic climate remains gloomy

Plant-based and healthy ready meals will gain share by targeting a wider audience

Promoting ecological and local credentials will remain reliable marketing tools in ready meals

CATEGORY DATA

Table 261 Sales of Ready Meals by Category: Volume 2015-2020
Table 262 Sales of Ready Meals by Category: Value 2015-2020
Table 263 Sales of Ready Meals by Category: % Volume Growth 2015-2020
Table 264 Sales of Ready Meals by Category: % Value Growth 2015-2020
Table 265 Sales of Chilled Ready Meals by Ethnicity: % Value 2015-2020
Table 266 Sales of Frozen Ready Meals by Ethnicity: % Value 2015-2020
Table 267 NBO Company Shares of Ready Meals: % Value 2016-2020
Table 268 LBN Brand Shares of Ready Meals: % Value 2017-2020
Table 269 Distribution of Ready Meals by Format: % Value 2015-2020
Table 270 Forecast Sales of Ready Meals by Category: Volume 2020-2025
Table 271 Forecast Sales of Ready Meals by Category: Value 2020-2025
Table 272 Forecast Sales of Ready Meals by Category: % Volume Growth 2020-2025
Table 273 Forecast Sales of Ready Meals by Category: % Value Growth 2020-2025

Sauces, Dressings and Condiments in Finland

KEY DATA FINDINGS

2020 IMPACT

Home cooking trends increase during lockdown, to the benefit of herbs and spices

Health and wellness trends penetrate sauces, dressings and condiments in 2020

Despite more economic prudence in 2020, private label sees only marginal current retail growth as Finns stay loyal to their favourite brands

RECOVERY AND OPPORTUNITIES

Long-term changes in cooking and shopping habits will see Foodservice struggle to gain momentum in the future

Innovation will help boost sales in a mature field across the forecast period

New product developments will focus on health and wellness and sustainability trends

CATEGORY DATA

Table 274 Sales of Sauces, Dressings and Condiments by Category: Volume 2015-2020
Table 275 Sales of Sauces, Dressings and Condiments by Category: Value 2015-2020
Table 276 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2015-2020
Table 277 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2015-2020
Table 278 Sales of Cooking Sauces by Type: % Value 2015-2020
Table 279 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2016-2020
Table 280 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2017-2020
Table 281 Distribution of Sauces, Dressings and Condiments by Format: % Value 2015-2020
Table 282 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2020-2025
Table 283 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2020-2025
Table 284 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2020-2025
Table 285 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2020-2025

Sweet Spreads in Finland

KEY DATA FINDINGS

2020 IMPACT

Sweet spreads that can be used to bake with gain popularity in 2020 as more Finns stay at home during lockdown

Free-from messages boost sales in sweet spreads as local consumers become increasingly health conscious in 2020

Seasonal flavours attract consumers who want to indulge over the festive period

RECOVERY AND OPPORTUNITIES

Packaging innovation will drive interest in sweet spreads, while e-commerce will benefit from its perception as a convenient, hygienic way to shop

Innovation in health and wellness will drive manufacturers’ output in sweet spreads in the future

In a highly competitive arena, sweet spreads that offer good value for money will reap rewards

CATEGORY DATA

Table 286 Sales of Sweet Spreads by Category: Volume 2015-2020
Table 287 Sales of Sweet Spreads by Category: Value 2015-2020
Table 288 Sales of Sweet Spreads by Category: % Volume Growth 2015-2020
Table 289 Sales of Sweet Spreads by Category: % Value Growth 2015-2020
Table 290 Sales of Jams and Preserves by Leading Flavours: Rankings 2015-2020
Table 291 NBO Company Shares of Sweet Spreads: % Value 2016-2020
Table 292 LBN Brand Shares of Sweet Spreads: % Value 2017-2020
Table 293 Distribution of Sweet Spreads by Format: % Value 2015-2020
Table 294 Forecast Sales of Sweet Spreads by Category: Volume 2020-2025
Table 295 Forecast Sales of Sweet Spreads by Category: Value 2020-2025
Table 296 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
Table 297 Forecast Sales of Sweet Spreads by Category: % Value Growth 2020-2025

Soup in Finland

KEY DATA FINDINGS

2020 IMPACT

Soup consumption is impacted by stockpiling and home-cooking trends in 2020, and a shift in retail channels

Health and wellness trend sees diversification in soups

Finns look to support local business in difficult times, but the price must be right

RECOVERY AND OPPORTUNITIES

Jalostaja sees opportunities for growth by promoting its eco-credentials via social media

Promoting health, quality and freshness could increase value sales for soups in the future

Product development will focus on convenient packaging and new flavours

CATEGORY DATA

Table 298 Sales of Soup by Category: Volume 2015-2020
Table 299 Sales of Soup by Category: Value 2015-2020
Table 300 Sales of Soup by Category: % Volume Growth 2015-2020
Table 301 Sales of Soup by Category: % Value Growth 2015-2020
Table 302 Sales of Soup by Leading Flavours: Rankings 2015-2020
Table 303 NBO Company Shares of Soup: % Value 2016-2020
Table 304 LBN Brand Shares of Soup: % Value 2017-2020
Table 305 Distribution of Soup by Format: % Value 2015-2020
Table 306 Forecast Sales of Soup by Category: Volume 2020-2025
Table 307 Forecast Sales of Soup by Category: Value 2020-2025
Table 308 Forecast Sales of Soup by Category: % Volume Growth 2020-2025
Table 309 Forecast Sales of Soup by Category: % Value Growth 2020-2025

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