Packaged Food in Finland

Packaged Food in Finland

EXECUTIVE SUMMARY

Finnish packaged food market performs strongly in 2018 despite maturity

Producers continue responding to influential consumer trends

Intense competition fuels innovation and adoption of new strategies

No major changes observed in packaged food distribution

Positive market development set to continue over 2018-2023

FOODSERVICE

Sales to Foodservice

Growth in packaged food volume sales to foodservice players remains stable
Meat substitutes retains strong potential for growth in foodservice sales
Foodservice demand for free from products set to continue rising

Consumer Foodservice

Intense competition drives foodservice operators to adopt new differentiation strategies
Positive development of fast food set to continue over 2018-2013
Foodservice operators increasingly favour locally sourced ingredients

CATEGORY DATA

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Edible Oils in Finland

HEADLINES

PROSPECTS

Art of fighting maturity

Domestic superfood rapeseed oil

Flavours offering variety

COMPETITIVE LANDSCAPE

Fierce competition demands well-considered strategies

New product development delivering value-added features

Bottles gain extra attention

CATEGORY DATA

Table 19 Sales of Edible Oils by Category: Volume 2013-2018
Table 20 Sales of Edible Oils by Category: Value 2013-2018
Table 21 Sales of Edible Oils by Category: % Volume Growth 2013-2018
Table 22 Sales of Edible Oils by Category: % Value Growth 2013-2018
Table 23 NBO Company Shares of Edible Oils: % Value 2014-2018
Table 24 LBN Brand Shares of Edible Oils: % Value 2015-2018
Table 25 Distribution of Edible Oils by Format: % Value 2013-2018
Table 26 Forecast Sales of Edible Oils by Category: Volume 2018-2023
Table 27 Forecast Sales of Edible Oils by Category: Value 2018-2023
Table 28 Forecast Sales of Edible Oils by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Edible Oils by Category: % Value Growth 2018-2023

Ready Meals in Finland

HEADLINES

PROSPECTS

Good prospects as ready meals leave the stigma behind

Healthier ready meals win over consumers

Plant-based protein ready meals set to see the next boom

COMPETITIVE LANDSCAPE

Making products stand out

New product development boosting sales

Attention to ecological efficiency

CATEGORY DATA

Table 30 Sales of Ready Meals by Category: Volume 2013-2018
Table 31 Sales of Ready Meals by Category: Value 2013-2018
Table 32 Sales of Ready Meals by Category: % Volume Growth 2013-2018
Table 33 Sales of Ready Meals by Category: % Value Growth 2013-2018
Table 34 Sales of Chilled Ready Meals by Ethnicity: % Value 2013-2018
Table 35 Sales of Frozen Ready Meals by Ethnicity: % Value 2013-2018
Table 36 NBO Company Shares of Ready Meals: % Value 2014-2018
Table 37 LBN Brand Shares of Ready Meals: % Value 2015-2018
Table 38 Distribution of Ready Meals by Format: % Value 2013-2018
Table 39 Forecast Sales of Ready Meals by Category: Volume 2018-2023
Table 40 Forecast Sales of Ready Meals by Category: Value 2018-2023
Table 41 Forecast Sales of Ready Meals by Category: % Volume Growth 2018-2023
Table 42 Forecast Sales of Ready Meals by Category: % Value Growth 2018-2023

Sauces, Dressings and Condiments in Finland

HEADLINES

PROSPECTS

Value sales need to be pepped up

Natural and free from trending

Further convenience is appreciated

COMPETITIVE LANDSCAPE

Strong competition demands an array of strategies

New product development vital in boosting sales

Social media as a marketing tool

CATEGORY DATA

Table 43 Sales of Sauces, Dressings and Condiments by Category: Volume 2013-2018
Table 44 Sales of Sauces, Dressings and Condiments by Category: Value 2013-2018
Table 45 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2013-2018
Table 46 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2013-2018
Table 47 Sales of Cooking Sauces by Type: % Value 2013-2018
Table 48 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2014-2018
Table 49 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2015-2018
Table 50 Distribution of Sauces, Dressings and Condiments by Format: % Value 2013-2018
Table 51 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2018-2023
Table 52 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2018-2023
Table 53 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2018-2023
Table 54 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2018-2023

Soup in Finland

HEADLINES

PROSPECTS

More promotion would help prospects

Enhancing soup’s healthy image

Targeting specific consumer groups as a strategy

COMPETITIVE LANDSCAPE

Future strategies need attention

Sluggish product development needs to be turned around

Engaging with customers via social media

CATEGORY DATA

Table 55 Sales of Soup by Category: Volume 2013-2018
Table 56 Sales of Soup by Category: Value 2013-2018
Table 57 Sales of Soup by Category: % Volume Growth 2013-2018
Table 58 Sales of Soup by Category: % Value Growth 2013-2018
Table 59 Sales of Soup by by Leading Flavours: Rankings 2013-2018
Table 60 NBO Company Shares of Soup: % Value 2014-2018
Table 61 LBN Brand Shares of Soup: % Value 2015-2018
Table 62 Distribution of Soup by Format: % Value 2013-2018
Table 63 Forecast Sales of Soup by Category: Volume 2018-2023
Table 64 Forecast Sales of Soup by Category: Value 2018-2023
Table 65 Forecast Sales of Soup by Category: % Volume Growth 2018-2023
Table 66 Forecast Sales of Soup by Category: % Value Growth 2018-2023

Sweet Spreads in Finland

HEADLINES

PROSPECTS

Challenging times for mature sweet spreads

Domestic origin matters

Healthier message appeals

COMPETITIVE LANDSCAPE

Image revamp

Developing new products needs more attention

Improving packaging

CATEGORY DATA

Table 67 Sales of Sweet Spreads by Category: Volume 2013-2018
Table 68 Sales of Sweet Spreads by Category: Value 2013-2018
Table 69 Sales of Sweet Spreads by Category: % Volume Growth 2013-2018
Table 70 Sales of Sweet Spreads by Category: % Value Growth 2013-2018
Table 71 Sales of Jams and Preserves by Leading Flavours: Rankings 2013-2018
Table 72 NBO Company Shares of Sweet Spreads: % Value 2014-2018
Table 73 LBN Brand Shares of Sweet Spreads: % Value 2015-2018
Table 74 Distribution of Sweet Spreads by Format: % Value 2013-2018
Table 75 Forecast Sales of Sweet Spreads by Category: Volume 2018-2023
Table 76 Forecast Sales of Sweet Spreads by Category: Value 2018-2023
Table 77 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2018-2023
Table 78 Forecast Sales of Sweet Spreads by Category: % Value Growth 2018-2023

Baked Goods in Finland

HEADLINES

PROSPECTS

Pushing for better value sales is key

Rye and oat as domestic superfood ingredients

Indulgence trend

COMPETITIVE LANDSCAPE

Success demands innovation

Active new product development is necessary

Sustainability concerns are being met

CATEGORY DATA

Table 79 Sales of Baked Goods by Category: Volume 2013-2018
Table 80 Sales of Baked Goods by Category: Value 2013-2018
Table 81 Sales of Baked Goods by Category: % Volume Growth 2013-2018
Table 82 Sales of Baked Goods by Category: % Value Growth 2013-2018
Table 83 NBO Company Shares of Baked Goods: % Value 2014-2018
Table 84 LBN Brand Shares of Baked Goods: % Value 2015-2018
Table 85 Distribution of Baked Goods by Format: % Value 2013-2018
Table 86 Forecast Sales of Baked Goods by Category: Volume 2018-2023
Table 87 Forecast Sales of Baked Goods by Category: Value 2018-2023
Table 88 Forecast Sales of Baked Goods by Category: % Volume Growth 2018-2023
Table 89 Forecast Sales of Baked Goods by Category: % Value Growth 2018-2023

Breakfast Cereals in Finland

HEADLINES

PROSPECTS

Modernising image to keep sales going

Health and wellness sells

Convenience trend being met

COMPETITIVE LANDSCAPE

Emphasising domestic origin

New launches setting the trends

Lessons from marketing strategies

CATEGORY DATA

Table 90 Sales of Breakfast Cereals by Category: Volume 2013-2018
Table 91 Sales of Breakfast Cereals by Category: Value 2013-2018
Table 92 Sales of Breakfast Cereals by Category: % Volume Growth 2013-2018
Table 93 Sales of Breakfast Cereals by Category: % Value Growth 2013-2018
Table 94 NBO Company Shares of Breakfast Cereals: % Value 2014-2018
Table 95 LBN Brand Shares of Breakfast Cereals: % Value 2015-2018
Table 96 Distribution of Breakfast Cereals by Format: % Value 2013-2018
Table 97 Forecast Sales of Breakfast Cereals by Category: Volume 2018-2023
Table 98 Forecast Sales of Breakfast Cereals by Category: Value 2018-2023
Table 99 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
Table 100 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2018-2023

Processed Fruit and Vegetables in Finland

HEADLINES

PROSPECTS

More fruit and vegetables in the diet would allow better growth

Domestic origin matters

Unbeatable convenience

COMPETITIVE LANDSCAPE

Heavy competition from private label

New launches combining several ongoing trends

Employing innovative marketing strategies

CATEGORY DATA

Table 101 Sales of Processed Fruit and Vegetables by Category: Volume 2013-2018
Table 102 Sales of Processed Fruit and Vegetables by Category: Value 2013-2018
Table 103 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2013-2018
Table 104 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2013-2018
Table 105 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2013-2018
Table 106 NBO Company Shares of Processed Fruit and Vegetables: % Value 2014-2018
Table 107 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2015-2018
Table 108 Distribution of Processed Fruit and Vegetables by Format: % Value 2013-2018
Table 109 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023
Table 110 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2018-2023
Table 111 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023
Table 112 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023

Processed Meat and Seafood in Finland

HEADLINES

PROSPECTS

Catering to changing consumption habits

Free from antibiotics meat

Meat substitutes innovations leading to a boom

COMPETITIVE LANDSCAPE

Animal wellbeing

Healthy new product development

Sustainability receives attention

CATEGORY DATA

Table 113 Sales of Processed Meat and Seafood by Category: Volume 2013-2018
Table 114 Sales of Processed Meat and Seafood by Category: Value 2013-2018
Table 115 Sales of Processed Meat and Seafood by Category: % Volume Growth 2013-2018
Table 116 Sales of Processed Meat and Seafood by Category: % Value Growth 2013-2018
Table 117 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 118 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 119 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 120 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2013-2018
Table 121 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2013-2018
Table 122 NBO Company Shares of Processed Meat and Seafood: % Value 2014-2018
Table 123 LBN Brand Shares of Processed Meat and Seafood: % Value 2015-2018
Table 124 Distribution of Processed Meat and Seafood by Format: % Value 2013-2018
Table 125 Forecast Sales of Processed Meat and Seafood by Category: Volume 2018-2023
Table 126 Forecast Sales of Processed Meat and Seafood by Category: Value 2018-2023
Table 127 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2018-2023
Table 128 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2018-2023

Rice, Pasta and Noodles in Finland

HEADLINES

PROSPECTS

From basic to better

Finns increasingly switching to healthier options

Convenience as a sales advantage

COMPETITIVE LANDSCAPE

Share gains through innovation and marketing

On-trend new launches

Online marketing strategy benefits

CATEGORY DATA

Table 129 Sales of Rice, Pasta and Noodles by Category: Volume 2013-2018
Table 130 Sales of Rice, Pasta and Noodles by Category: Value 2013-2018
Table 131 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2013-2018
Table 132 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2013-2018
Table 133 Sales of Instant Noodles by Leading Flavours: Rankings 2013-2018
Table 134 NBO Company Shares of Rice, Pasta and Noodles: % Value 2014-2018
Table 135 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2015-2018
Table 136 NBO Company Shares of Rice: % Value 2014-2018
Table 137 LBN Brand Shares of Rice: % Value 2015-2018
Table 138 NBO Company Shares of Pasta: % Value 2014-2018
Table 139 LBN Brand Shares of Pasta: % Value 2015-2018
Table 140 NBO Company Shares of Noodles: % Value 2014-2018
Table 141 LBN Brand Shares of Noodles: % Value 2015-2018
Table 142 Distribution of Rice, Pasta and Noodles by Format: % Value 2013-2018
Table 143 Distribution of Rice by Format: % Value 2013-2018
Table 144 Distribution of Pasta by Format: % Value 2013-2018
Table 145 Distribution of Noodles by Format: % Value 2013-2018
Table 146 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023
Table 147 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2018-2023
Table 148 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023
Table 149 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023

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