Executive Summary
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
COVID-19 impact on packaged food
Packaged food sales in Finland in 2020 are set to be heavily impacted by COVID-19. The government’s response to the virus has been the most important factor driving or depressing sales.
COVID-19 country impact
A state of emergency was declared due to COVID-19 on 16 March in Finland, with the authorities announcing that government-run facilities such as libraries, theatres and museums would be closed, and gatherings of more than 10 people were banned. This also saw preparations being made to close the country’s borders, with people returning to Finland being placed under a 2-week quarantine.
Company response
Packaged food in Finland remains dominated by large companies with national presence, strong retail availability and above all, a foothold in packaged food products with high levels of daily consumption. The country’s leading packaged food player is Valio Oy, primarily a dairy producer with around a third of the retail value share of this key category in 2020.
Retailing shift
COVID-19 has seen underlying trends in the retail of packaged food rapidly gain in strength in 2020. Although grocery retailers have remained open throughout the pandemic, normal retail patterns have been constrained by changes in consumer behaviour.
Foodservice vs retail split
Sales of packaged food into foodservice outlets are set to be heavily impacted by the government’s response to the COVID-19 pandemic. In early April, cafés, bars and restaurants were forced to close on, with sales limited to delivery and takeaway, and although the government has gradually relaxed restrictions, the resumption of normal services is still a long way off.
What next for packaged food?
2021 is set to see a drop in retail volume sales of most packaged food product areas and a recovery in foodservice sales. This will be driven by ongoing return to normal in foodservice channels, the return to work of more consumers and the reopening of educational institutions.
Files are delivered directly into your account within a few minutes of purchase.
Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Packaged food industry in Finland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Packaged food industry in Finland, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from the category reports in Finland for free.
The Packaged food in Finland market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Packaged food in Finland?
- What are the major brands in Finland?
- As economic prospects slowly improve, are consumers starting to eat out more and spending less time cooking at home?
- How is private label performing in the wake of retail consolidation and the global economic hangover?
- Do consumers want value for money or added value?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Packaged Food market research database.
Table of Contents
Packaged Food in Finland
EXECUTIVE SUMMARY
COVID-19 impact on packaged food
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for packaged food?
FOODSERVICE
Sales to Foodservice
Avoidance of worst case scenario means opportunity for faster rebuild
Opportunity for producers to strengthen brand equity, consumer loyalty
Clear performance variation by outlet type
Consumer Foodservice
Virus opens foodservice expansion into new channels
Economic health will increase foodservice scope and demand over the forecast period
Dietary trends set to shape foodservice and packaged food sales
Category Data
Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025
MARKET DATA
Table 5 Sales of Packaged Food by Category: Volume 2015-2020
Table 6 Sales of Packaged Food by Category: Value 2015-2020
Table 7 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 8 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 9 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 10 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 11 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 12 Penetration of Private Label by Category: % Value 2015-2020
Table 13 Distribution of Packaged Food by Format: % Value 2015-2020
Table 14 Distribution of Packaged Food by Format and Category: % Value 2020
Table 15 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 16 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
Chocolate Confectionery in Finland
KEY DATA FINDINGS
2020 IMPACT
Boxed assortments and seasonal chocolate take a hit in 2020 due to lack of socialising
Fazer extends value share in 2020 due to Finnish heritage and inventive marketing
Manufacturers continue to focus on flavour to offer consumers new taste experiences
RECOVERY AND OPPORTUNITIES
Opportunity to capitalise on surge in e-commerce during forecast period
Sustainability will increase in importance during the forecast period
Innovative marketing the key to attracting consumers
Summary 2 Other Chocolate Confectionery by Product Type: 2020
CATEGORY DATA
Table 19 Sales of Chocolate Confectionery by Category: Volume 2015-2020
Table 20 Sales of Chocolate Confectionery by Category: Value 2015-2020
Table 21 Sales of Chocolate Confectionery by Category: % Volume Growth 2015-2020
Table 22 Sales of Chocolate Confectionery by Category: % Value Growth 2015-2020
Table 23 Sales of Chocolate Tablets by Type: % Value 2015-2020
Table 24 NBO Company Shares of Chocolate Confectionery: % Value 2016-2020
Table 25 LBN Brand Shares of Chocolate Confectionery: % Value 2017-2020
Table 26 Distribution of Chocolate Confectionery by Format: % Value 2015-2020
Table 27 Forecast Sales of Chocolate Confectionery by Category: Volume 2020-2025
Table 28 Forecast Sales of Chocolate Confectionery by Category: Value 2020-2025
Table 29 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2020-2025
Table 30 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2020-2025
Gum in Finland
KEY DATA FINDINGS
2020 IMPACT
Dramatic drop in retail volume sales in 2020 as gum is an on-the-go product and consumers go out less due to COVID-19
Cloetta Suomi continues to dominate gum thanks to the strength of its Jenkki brand
Flavour is the key way to attract consumers in a mature product area
RECOVERY AND OPPORTUNITIES
Gum sees lower growth in the forecast period as the product area is saturated
Sustainability a key focus for gum during the forecast period
As consumers look for healthier gum, gums with increasing functionality increase value share in the forecast period
CATEGORY DATA
Table 31 Sales of Gum by Category: Volume 2015-2020
Table 32 Sales of Gum by Category: Value 2015-2020
Table 33 Sales of Gum by Category: % Volume Growth 2015-2020
Table 34 Sales of Gum by Category: % Value Growth 2015-2020
Table 35 Sales of Gum by Flavour: Rankings 2015-2020
Table 36 NBO Company Shares of Gum: % Value 2016-2020
Table 37 LBN Brand Shares of Gum: % Value 2017-2020
Table 38 Distribution of Gum by Format: % Value 2015-2020
Table 39 Forecast Sales of Gum by Category: Volume 2020-2025
Table 40 Forecast Sales of Gum by Category: Value 2020-2025
Table 41 Forecast Sales of Gum by Category: % Volume Growth 2020-2025
Table 42 Forecast Sales of Gum by Category: % Value Growth 2020-2025
Sugar Confectionery in Finland
KEY DATA FINDINGS
2020 IMPACT
Overall COVID-19 has limited effect on retail value sales, though certain product areas lose out and others gain
Cloetta and Fazer Makeiset together continue to dominate sugar confectionery thanks to well-established brands
Sugar confectionery claiming health benefits is a growing trend in 2020.
RECOVERY AND OPPORTUNITIES
Normal play returns once effect of pandemic subsides
Younger consumers becoming increasingly engaged about sustainability in the forecast period
Nostalgia will be growing trend in the forecast period
Summary 3 Other Sugar Confectionery by Product Type: 2020
CATEGORY DATA
Table 43 Sales of Sugar Confectionery by Category: Volume 2015-2020
Table 44 Sales of Sugar Confectionery by Category: Value 2015-2020
Table 45 Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020
Table 46 Sales of Sugar Confectionery by Category: % Value Growth 2015-2020
Table 47 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2015-2020
Table 48 NBO Company Shares of Sugar Confectionery: % Value 2016-2020
Table 49 LBN Brand Shares of Sugar Confectionery: % Value 2017-2020
Table 50 Distribution of Sugar Confectionery by Format: % Value 2015-2020
Table 51 Forecast Sales of Sugar Confectionery by Category: Volume 2020-2025
Table 52 Forecast Sales of Sugar Confectionery by Category: Value 2020-2025
Table 53 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025
Table 54 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2020-2025
Sweet Biscuits, Snack Bars and Fruit Snacks in Finland
KEY DATA FINDINGS
2020 IMPACT
Boost for the product area during 2020 lockdown as people snack while working from home
Fazer Makeiset remains the clear leader and uses innovative promotion to maintain its position
Products with health benefits continue to win value share in 2020
RECOVERY AND OPPORTUNITIES
Snacks bars most growth potential in forecast period, as sweet biscuits reach saturation point
Consumers looking for indulgence
Provenance will be a key trend in the forecast period
CATEGORY DATA
Table 55 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2015-2020
Table 56 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2015-2020
Table 57 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2015-2020
Table 58 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2015-2020
Table 59 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2016-2020
Table 60 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2017-2020
Table 61 NBO Company Shares of Sweet Biscuits: % Value 2016-2020
Table 62 LBN Brand Shares of Sweet Biscuits: % Value 2017-2020
Table 63 NBO Company Shares of Snack Bars: % Value 2016-2020
Table 64 LBN Brand Shares of Snack Bars: % Value 2017-2020
Table 65 NBO Company Shares of Fruit Snacks: % Value 2016-2020
Table 66 LBN Brand Shares of Fruit Snacks: % Value 2017-2020
Table 67 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2015-2020
Table 68 Distribution of Sweet Biscuits by Format: % Value 2015-2020
Table 69 Distribution of Snack Bars by Format: % Value 2015-2020
Table 70 Distribution of Fruit Snacks by Format: % Value 2015-2020
Table 71 Forecast Sales of Biscuits and Snack Bars by Category: Volume 2020-2025
Table 72 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025
Table 73 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025
Table 74 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025
Ice Cream and Frozen Desserts in Finland
KEY DATA FINDINGS
2020 IMPACT
COVID-19 subdues growth in 2020, with unpackaged ice cream in particular hit hard
Two frontrunners continue to maintain value share due to established reputation and innovation
Consumers increasingly looking for guilt-free, healthier ice cream
RECOVERY AND OPPORTUNITIES
Opportunity to expand product range in the forecast period through e-commerce
Premium will be key during the forecast period
Private label increases value share during the forecast period
CATEGORY DATA
Table 75 Sales of Ice Cream and Frozen Desserts by Category: Volume 2015-2020
Table 76 Sales of Ice Cream and Frozen Desserts by Category: Value 2015-2020
Table 77 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2015-2020
Table 78 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2015-2020
Table 79 Sales of Ice Cream by Leading Flavours: Rankings 2015-2020
Table 80 Sales of Impulse Ice Cream by Format: % Value 2015-2020
Table 81 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2016-2020
Table 82 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2017-2020
Table 83 NBO Company Shares of Ice Cream: % Value 2016-2020
Table 84 LBN Brand Shares of Ice Cream: % Value 2017-2020
Table 85 NBO Company Shares of Impulse Ice Cream: % Value 2016-2020
Table 86 LBN Brand Shares of Impulse Ice Cream: % Value 2017-2020
Table 87 NBO Company Shares of Take-home Ice Cream: % Value 2016-2020
Table 88 LBN Brand Shares of Take-home Ice Cream: % Value 2017-2020
Table 89 NBO Company Shares of Frozen Desserts: % Value 2016-2020
Table 90 LBN Brand Shares of Frozen Desserts: % Value 2017-2020
Table 91 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2015-2020
Table 92 Distribution of Ice Cream by Format: % Value 2015-2020
Table 93 Distribution of Frozen Desserts by Format: % Value 2015-2020
Table 94 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2020-2025
Table 95 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2020-2025
Table 96 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2020-2025
Table 97 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2020-2025
Savoury Snacks in Finland
KEY DATA FINDINGS
2020 IMPACT
Potato chips a big winner in 2020, with increased snacking at home
Orkla continues to lead the product category, thanks to its Taffel brand
Vegetable, pulse and bread chips benefit from healthy image in 2020
RECOVERY AND OPPORTUNITIES
More subdued growth in the forecast period as normality resumes
Finnish consumers look for local, high quality ingredients and sustainability
Private label increases value share in the forecast period and product launched will centre around flavour
CATEGORY DATA
Table 98 Sales of Savoury Snacks by Category: Volume 2015-2020
Table 99 Sales of Savoury Snacks by Category: Value 2015-2020
Table 100 Sales of Savoury Snacks by Category: % Volume Growth 2015-2020
Table 101 Sales of Savoury Snacks by Category: % Value Growth 2015-2020
Table 102 NBO Company Shares of Savoury Snacks: % Value 2016-2020
Table 103 LBN Brand Shares of Savoury Snacks: % Value 2017-2020
Table 104 Distribution of Savoury Snacks by Format: % Value 2015-2020
Table 105 Forecast Sales of Savoury Snacks by Category: Volume 2020-2025
Table 106 Forecast Sales of Savoury Snacks by Category: Value 2020-2025
Table 107 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2020-2025
Table 108 Forecast Sales of Savoury Snacks by Category: % Value Growth 2020-2025
Baby Food in Finland
KEY DATA FINDINGS
2020 IMPACT
Less of a decline in volume in 2020, due to some stockpiling of milk formula during lockdown
Leading manufacturers use inventive strategies to engage with consumers
Parents looking for convenience and local provenance
RECOVERY AND OPPORTUNITIES
If long-term recession ensues, premiumisation trend will slow
Growth potential in prepared baby food that also appeals to adults
Organic will move from niche to mainstream as parents look for the best for their babies
CATEGORY DATA
Table 109 Sales of Baby Food by Category: Volume 2015-2020
Table 110 Sales of Baby Food by Category: Value 2015-2020
Table 111 Sales of Baby Food by Category: % Volume Growth 2015-2020
Table 112 Sales of Baby Food by Category: % Value Growth 2015-2020
Table 113 NBO Company Shares of Baby Food: % Value 2016-2020
Table 114 LBN Brand Shares of Baby Food: % Value 2017-2020
Table 115 Distribution of Baby Food by Format: % Value 2015-2020
Table 116 Forecast Sales of Baby Food by Category: Volume 2020-2025
Table 117 Forecast Sales of Baby Food by Category: Value 2020-2025
Table 118 Forecast Sales of Baby Food by Category: % Volume Growth 2020-2025
Table 119 Forecast Sales of Baby Food by Category: % Value Growth 2020-2025
Butter and Spreads in Finland
KEY DATA FINDINGS
2020 IMPACT
Boost during 2020 lockdown, as home baking and cooking increases
Valio and Upfield Finland together continue to dominate butter and spreads but find it difficult to gain further share
Rapeseed oil seen as a super food with several product launches
RECOVERY AND OPPORTUNITIES
Benefits of COVID-19 quickly lost in a mature product area
In a mature product area, health and wellness are the key differentiators
Finnish consumers take sustainability even more seriously during the forecast period
CATEGORY DATA
Table 120 Sales of Butter and Spreads by Category: Volume 2015-2020
Table 121 Sales of Butter and Spreads by Category: Value 2015-2020
Table 122 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020
Table 123 Sales of Butter and Spreads by Category: % Value Growth 2015-2020
Table 124 NBO Company Shares of Butter and Spreads: % Value 2016-2020
Table 125 LBN Brand Shares of Butter and Spreads: % Value 2017-2020
Table 126 Distribution of Butter and Spreads by Format: % Value 2015-2020
Table 127 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025
Table 128 Forecast Sales of Butter and Spreads by Category: Value 2020-2025
Table 129 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
Table 130 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025
Cheese in Finland
KEY DATA FINDINGS
2020 IMPACT
Cheese benefits from increased home cooking during 2020 lockdown
Valio maintains its leading position but facing increasing competition from private label players
Premiumisation and health and wellness key trends in mature product area
RECOVERY AND OPPORTUNITIES
Premium cheeses depend on recovery of economy
Sustainability and buying local increasingly important as COVID-19 damages the economy
Cheeses for cooking will be a key trend during the forecast period
CATEGORY DATA
Table 131 Sales of Cheese by Category: Volume 2015-2020
Table 132 Sales of Cheese by Category: Value 2015-2020
Table 133 Sales of Cheese by Category: % Volume Growth 2015-2020
Table 134 Sales of Cheese by Category: % Value Growth 2015-2020
Table 135 Sales of Spreadable Processed Cheese by Type: % Value 2015-2020
Table 136 Sales of Unprocessed Cheese by Type: % Value 2015-2020
Table 137 NBO Company Shares of Cheese: % Value 2016-2020
Table 138 LBN Brand Shares of Cheese: % Value 2017-2020
Table 139 Distribution of Cheese by Format: % Value 2015-2020
Table 140 Forecast Sales of Cheese by Category: Volume 2020-2025
Table 141 Forecast Sales of Cheese by Category: Value 2020-2025
Table 142 Forecast Sales of Cheese by Category: % Volume Growth 2020-2025
Table 143 Forecast Sales of Cheese by Category: % Value Growth 2020-2025
Drinking Milk Products in Finland
KEY DATA FINDINGS
2020 IMPACT
Stockpiling leads to huge growth of other milk alternatives
Arla and Valio lead a hugely competitive product area
Health and wellness claims continue to offer strong growth potential
RECOVERY AND OPPORTUNITIES
Post 2020, fresh milk and shelf milk continue retail volume decline as normal business resumes
In a mature product area, manufacturers compete with value-added health claims
Messaging around local and sustainability will be key during the forecast period
CATEGORY DATA
Table 144 Sales of Drinking Milk Products by Category: Volume 2015-2020
Table 145 Sales of Drinking Milk Products by Category: Value 2015-2020
Table 146 Sales of Drinking Milk Products by Category: % Volume Growth 2015-2020
Table 147 Sales of Drinking Milk Products by Category: % Value Growth 2015-2020
Table 148 NBO Company Shares of Drinking Milk Products: % Value 2016-2020
Table 149 LBN Brand Shares of Drinking Milk Products: % Value 2017-2020
Table 150 Distribution of Drinking Milk Products by Format: % Value 2015-2020
Table 151 Forecast Sales of Drinking Milk Products Products by Category: Volume 2020-2025
Table 152 Forecast Sales of Drinking Milk Products Products by Category: Value 2020-2025
Table 153 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2020-2025
Table 154 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2020-2025
Yoghurt and Sour Milk Products in Finland
KEY DATA FINDINGS
2020 IMPACT
Yoghurt and sour milk receives a boost in 2020 as people snack on yoghurt at home
Valio maintains its clear lead in yoghurt and sour milk products thanks to an ongoing focus on innovation
Manufacturers seek profitable new niches in a hugely competitive category
RECOVERY AND OPPORTUNITIES
Retail volume will pick up during the forecast period as consumers see it as a healthy snack option
High-protein yoghurts, new flavour experiences and yoghurts with additional health and wellness attributes will drive growth during the forecast period
Environmentally-friendly practices grow in importance
CATEGORY DATA
Table 155 Sales of Yoghurt and Sour Milk Products by Category: Volume 2015-2020
Table 156 Sales of Yoghurt and Sour Milk Products by Category: Value 2015-2020
Table 157 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2015-2020
Table 158 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2015-2020
Table 159 Sales of Flavoured Yoghurt by Flavour: Rankings 2015-2020
Table 160 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2016-2020
Table 161 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2017-2020
Table 162 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2015-2020
Table 163 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025
Table 164 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025
Table 165 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025
Table 166 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025
Other Dairy in Finland
KEY DATA FINDINGS
2020 IMPACT
Increased cooking and baking at home gives boost to other dairy in 2020
Valio maintains its leading position thanks to strong new product development activities but continues to face increasing competition
In a mature product area, manufacturers add value in various ways
RECOVERY AND OPPORTUNITIES
Growth will return to pre-COVID-19 levels later in the forecast period
Manufacturers add value by adding health claims and offering convenience
Environmentally-friendly packaging growing in importance
CATEGORY DATA
Table 167 Sales of Other Dairy by Category: Volume 2015-2020
Table 168 Sales of Other Dairy by Category: Value 2015-2020
Table 169 Sales of Other Dairy by Category: % Volume Growth 2015-2020
Table 170 Sales of Other Dairy by Category: % Value Growth 2015-2020
Table 171 Sales of Cream by Type: % Value 2015-2020
Table 172 NBO Company Shares of Other Dairy: % Value 2016-2020
Table 173 LBN Brand Shares of Other Dairy: % Value 2017-2020
Table 174 Distribution of Other Dairy by Format: % Value 2015-2020
Table 175 Forecast Sales of Other Dairy by Category: Volume 2020-2025
Table 176 Forecast Sales of Other Dairy by Category: Value 2020-2025
Table 177 Forecast Sales of Other Dairy by Category: % Volume Growth 2020-2025
Table 178 Forecast Sales of Other Dairy by Category: % Value Growth 2020-2025
Baked Goods in Finland
KEY DATA FINDINGS
2020 IMPACT
Stronger retail value growth as foodservice outlets close and consumers favour packaged products in 2020
Thin versions of best-selling lines and street food ranges continue to appeal to health-conscious consumers
Innovation, strong marketing and a clear response to health and wellness concerns drive competitor activity in 2020
RECOVERY AND OPPORTUNITIES
Marginal value growth in 2021 as rising unemployment leads to price sensitivity
Stable low rates of value and volume growth over the forecast period as confidence in unpackaged products returns
Flavour, freshness and domestic origin set to remain key drivers in consumer decisions
CATEGORY DATA
Table 179 Sales of Baked Goods by Category: Volume 2015-2020
Table 180 Sales of Baked Goods by Category: Value 2015-2020
Table 181 Sales of Baked Goods by Category: % Volume Growth 2015-2020
Table 182 Sales of Baked Goods by Category: % Value Growth 2015-2020
Table 183 NBO Company Shares of Baked Goods: % Value 2016-2020
Table 184 LBN Brand Shares of Baked Goods: % Value 2017-2020
Table 185 Distribution of Baked Goods by Format: % Value 2015-2020
Table 186 Forecast Sales of Baked Goods by Category: Volume 2020-2025
Table 187 Forecast Sales of Baked Goods by Category: Value 2020-2025
Table 188 Forecast Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 189 Forecast Sales of Baked Goods by Category: % Value Growth 2020-2025
Breakfast Cereals in Finland
KEY DATA FINDINGS
2020 IMPACT
Porridge drives growth in hot cereals during COVID-19 lockdown in 2020
Consumers continue to respond to health and wellness benefits in 2020
Private label players retain lead as companies battle to improve product offerings
RECOVERY AND OPPORTUNITIES
Employment and economic concerns set to fuel consumer price sensitivity in 2021
Maturity of category set to limit retail value growth over the forecast period
Environmental and sustainability concerns likely to become a focus for consumers
CATEGORY DATA
Table 190 Sales of Breakfast Cereals by Category: Volume 2015-2020
Table 191 Sales of Breakfast Cereals by Category: Value 2015-2020
Table 192 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020
Table 193 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020
Table 194 NBO Company Shares of Breakfast Cereals: % Value 2016-2020
Table 195 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020
Table 196 Distribution of Breakfast Cereals by Format: % Value 2015-2020
Table 197 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 198 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025
Table 199 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 200 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
Processed Meat and Seafood in Finland
KEY DATA FINDINGS
2020 IMPACT
Home seclusion due to COVID-19 boosts sales of processed meat and seafood in 2020
Manufacturers switch production capacity to keep abreast of increased demand in 2020
Private label players pose growing challenge to category leaders in 2020
RECOVERY AND OPPORTUNITIES
Falling sales in 2021 as consumers face unemployment and economic insecurity
Meat substitutes set to drive value and volume growth over the forecast period
Environmental credentials set to continue influencing consumer purchasing decisions
CATEGORY DATA
Table 201 Sales of Processed Meat and Seafood by Category: Volume 2015-2020
Table 202 Sales of Processed Meat and Seafood by Category: Value 2015-2020
Table 203 Sales of Processed Meat and Seafood by Category: % Volume Growth 2015-2020
Table 204 Sales of Processed Meat and Seafood by Category: % Value Growth 2015-2020
Table 205 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2015-2020
Table 206 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2015-2020
Table 207 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2015-2020
Table 208 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2015-2020
Table 209 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2015-2020
Table 210 NBO Company Shares of Processed Meat and Seafood: % Value 2016-2020
Table 211 LBN Brand Shares of Processed Meat and Seafood: % Value 2017-2020
Table 212 Distribution of Processed Meat and Seafood by Format: % Value 2015-2020
Table 213 Forecast Sales of Processed Meat and Seafood by Category: Volume 2020-2025
Table 214 Forecast Sales of Processed Meat and Seafood by Category: Value 2020-2025
Table 215 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2020-2025
Table 216 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2020-2025
Processed Fruit and Vegetables in Finland
KEY DATA FINDINGS
2020 IMPACT
Home seclusion drives sales of frozen and shelf stable fruit and vegetables in 2020
Convenience becomes a key factor in purchasing decisions
Private label continues to grow at expense of branded players in 2020
RECOVERY AND OPPORTUNITIES
Increased price sensitivity and previous stockpiling set to negatively impact growth in 2021
Muted value growth across all categories as frozen products eclipse shelf stable varieties
Players set to focus on ethical and environmental credentials to appeal to consumers
CATEGORY DATA
Table 217 Sales of Processed Fruit and Vegetables by Category: Volume 2015-2020
Table 218 Sales of Processed Fruit and Vegetables by Category: Value 2015-2020
Table 219 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2015-2020
Table 220 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2015-2020
Table 221 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2015-2020
Table 222 NBO Company Shares of Processed Fruit and Vegetables: % Value 2016-2020
Table 223 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2017-2020
Table 224 Distribution of Processed Fruit and Vegetables by Format: % Value 2015-2020
Table 225 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
Table 226 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
Table 227 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
Table 228 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
Rice, Pasta and Noodles in Finland
KEY DATA FINDINGS
2020 IMPACT
Stockpiling drives retail value and volume growth as consumers turn to staples in 2020
Major chains stock two weeks’ worth of pasta in anticipation of further stockpiling
Convenience trend drives new product development as private label players challenge leader Myllyn Paras Oy
RECOVERY AND OPPORTUNITIES
Demand set to normalise in 2021 as consumers continue to work through stockpiles
Sluggish value growth over the forecast period as unemployment and economic recovery impact on demand
Domestic origin and innovation set to remain key in the battle to grow value share
CATEGORY DATA
Table 229 Sales of Rice, Pasta and Noodles by Category: Volume 2015-2020
Table 230 Sales of Rice, Pasta and Noodles by Category: Value 2015-2020
Table 231 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2015-2020
Table 232 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2015-2020
Table 233 Sales of Instant Noodles by Leading Flavours: Rankings 2015-2020
Table 234 NBO Company Shares of Rice, Pasta and Noodles: % Value 2016-2020
Table 235 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2017-2020
Table 236 NBO Company Shares of Rice: % Value 2016-2020
Table 237 LBN Brand Shares of Rice: % Value 2017-2020
Table 238 NBO Company Shares of Pasta: % Value 2016-2020
Table 239 LBN Brand Shares of Pasta: % Value 2017-2020
Table 240 NBO Company Shares of Noodles: % Value 2016-2020
Table 241 LBN Brand Shares of Noodles: % Value 2017-2020
Table 242 Distribution of Rice, Pasta and Noodles by Format: % Value 2015-2020
Table 243 Distribution of Rice by Format: % Value 2015-2020
Table 244 Distribution of Pasta by Format: % Value 2015-2020
Table 245 Distribution of Noodles by Format: % Value 2015-2020
Table 246 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 247 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 248 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 249 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
Edible Oils in Finland
KEY DATA FINDINGS
2020 IMPACT
Manufacturers offer diverse edible oil flavours as home cooking gathers pace, while rapeseed oil sees its popularity soar
Despite economic downturn, Finns value high quality edible oils with authenticity and known provenance
Private label see only marginal share increase in 2020 as Finns remain loyal to brands they trust
RECOVERY AND OPPORTUNITIES
In a mature category, players will focus on quality and ecological issues to capture consumer interest in the future
Domestic players will use local heritage claims to their advantage, as Finns seek to support the local economy
Domestic rapeseed oil will vie with olive oil for the limelight
CATEGORY DATA
Table 250 Sales of Edible Oils by Category: Volume 2015-2020
Table 251 Sales of Edible Oils by Category: Value 2015-2020
Table 252 Sales of Edible Oils by Category: % Volume Growth 2015-2020
Table 253 Sales of Edible Oils by Category: % Value Growth 2015-2020
Table 254 NBO Company Shares of Edible Oils: % Value 2016-2020
Table 255 LBN Brand Shares of Edible Oils: % Value 2017-2020
Table 256 Distribution of Edible Oils by Format: % Value 2015-2020
Table 257 Forecast Sales of Edible Oils by Category: Volume 2020-2025
Table 258 Forecast Sales of Edible Oils by Category: Value 2020-2025
Table 259 Forecast Sales of Edible Oils by Category: % Volume Growth 2020-2025
Table 260 Forecast Sales of Edible Oils by Category: % Value Growth 2020-2025
Ready Meals in Finland
KEY DATA FINDINGS
2020 IMPACT
Lockdown measures give ready meals a boost in 2020
Ready meals improve nutritional profile and widen appeal amongst health-conscious Finns.
Saarioinen Oy keeps ahead of the game through innovative approaches in product development and advertising
RECOVERY AND OPPORTUNITIES
Ready meals offering value for money will benefit as the economic climate remains gloomy
Plant-based and healthy ready meals will gain share by targeting a wider audience
Promoting ecological and local credentials will remain reliable marketing tools in ready meals
CATEGORY DATA
Table 261 Sales of Ready Meals by Category: Volume 2015-2020
Table 262 Sales of Ready Meals by Category: Value 2015-2020
Table 263 Sales of Ready Meals by Category: % Volume Growth 2015-2020
Table 264 Sales of Ready Meals by Category: % Value Growth 2015-2020
Table 265 Sales of Chilled Ready Meals by Ethnicity: % Value 2015-2020
Table 266 Sales of Frozen Ready Meals by Ethnicity: % Value 2015-2020
Table 267 NBO Company Shares of Ready Meals: % Value 2016-2020
Table 268 LBN Brand Shares of Ready Meals: % Value 2017-2020
Table 269 Distribution of Ready Meals by Format: % Value 2015-2020
Table 270 Forecast Sales of Ready Meals by Category: Volume 2020-2025
Table 271 Forecast Sales of Ready Meals by Category: Value 2020-2025
Table 272 Forecast Sales of Ready Meals by Category: % Volume Growth 2020-2025
Table 273 Forecast Sales of Ready Meals by Category: % Value Growth 2020-2025
Sauces, Dressings and Condiments in Finland
KEY DATA FINDINGS
2020 IMPACT
Home cooking trends increase during lockdown, to the benefit of herbs and spices
Health and wellness trends penetrate sauces, dressings and condiments in 2020
Despite more economic prudence in 2020, private label sees only marginal current retail growth as Finns stay loyal to their favourite brands
RECOVERY AND OPPORTUNITIES
Long-term changes in cooking and shopping habits will see Foodservice struggle to gain momentum in the future
Innovation will help boost sales in a mature field across the forecast period
New product developments will focus on health and wellness and sustainability trends
CATEGORY DATA
Table 274 Sales of Sauces, Dressings and Condiments by Category: Volume 2015-2020
Table 275 Sales of Sauces, Dressings and Condiments by Category: Value 2015-2020
Table 276 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2015-2020
Table 277 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2015-2020
Table 278 Sales of Cooking Sauces by Type: % Value 2015-2020
Table 279 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2016-2020
Table 280 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2017-2020
Table 281 Distribution of Sauces, Dressings and Condiments by Format: % Value 2015-2020
Table 282 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2020-2025
Table 283 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2020-2025
Table 284 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2020-2025
Table 285 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2020-2025
Sweet Spreads in Finland
KEY DATA FINDINGS
2020 IMPACT
Sweet spreads that can be used to bake with gain popularity in 2020 as more Finns stay at home during lockdown
Free-from messages boost sales in sweet spreads as local consumers become increasingly health conscious in 2020
Seasonal flavours attract consumers who want to indulge over the festive period
RECOVERY AND OPPORTUNITIES
Packaging innovation will drive interest in sweet spreads, while e-commerce will benefit from its perception as a convenient, hygienic way to shop
Innovation in health and wellness will drive manufacturers’ output in sweet spreads in the future
In a highly competitive arena, sweet spreads that offer good value for money will reap rewards
CATEGORY DATA
Table 286 Sales of Sweet Spreads by Category: Volume 2015-2020
Table 287 Sales of Sweet Spreads by Category: Value 2015-2020
Table 288 Sales of Sweet Spreads by Category: % Volume Growth 2015-2020
Table 289 Sales of Sweet Spreads by Category: % Value Growth 2015-2020
Table 290 Sales of Jams and Preserves by Leading Flavours: Rankings 2015-2020
Table 291 NBO Company Shares of Sweet Spreads: % Value 2016-2020
Table 292 LBN Brand Shares of Sweet Spreads: % Value 2017-2020
Table 293 Distribution of Sweet Spreads by Format: % Value 2015-2020
Table 294 Forecast Sales of Sweet Spreads by Category: Volume 2020-2025
Table 295 Forecast Sales of Sweet Spreads by Category: Value 2020-2025
Table 296 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
Table 297 Forecast Sales of Sweet Spreads by Category: % Value Growth 2020-2025
Soup in Finland
KEY DATA FINDINGS
2020 IMPACT
Soup consumption is impacted by stockpiling and home-cooking trends in 2020, and a shift in retail channels
Health and wellness trend sees diversification in soups
Finns look to support local business in difficult times, but the price must be right
RECOVERY AND OPPORTUNITIES
Jalostaja sees opportunities for growth by promoting its eco-credentials via social media
Promoting health, quality and freshness could increase value sales for soups in the future
Product development will focus on convenient packaging and new flavours
CATEGORY DATA
Table 298 Sales of Soup by Category: Volume 2015-2020
Table 299 Sales of Soup by Category: Value 2015-2020
Table 300 Sales of Soup by Category: % Volume Growth 2015-2020
Table 301 Sales of Soup by Category: % Value Growth 2015-2020
Table 302 Sales of Soup by Leading Flavours: Rankings 2015-2020
Table 303 NBO Company Shares of Soup: % Value 2016-2020
Table 304 LBN Brand Shares of Soup: % Value 2017-2020
Table 305 Distribution of Soup by Format: % Value 2015-2020
Table 306 Forecast Sales of Soup by Category: Volume 2020-2025
Table 307 Forecast Sales of Soup by Category: Value 2020-2025
Table 308 Forecast Sales of Soup by Category: % Volume Growth 2020-2025
Table 309 Forecast Sales of Soup by Category: % Value Growth 2020-2025