Packaged Food in Finland

Packaged Food in Finland

EXECUTIVE SUMMARY

Sales boom for packaged food however volume growth continues to be a struggle

Competitors stood out by using authentic flavours, domestic ingredients and innovation

In a competitive landscape, players focus on innovation and fulfilling consumer demands 

Hypermarkets gain success at the expense of smaller grocery retailers

Players will focus on eco-credentials, health and wellness and innovation to cut-through competition 

FOODSERVICE

Sales to Foodservice

Growth is stable as increased purchasing power allows Fins to eat out more often
Taste matters, but so does ethical and social responsibilities 
Free-from products are on the rise as foodservice responds to consumer demand

Consumer Foodservice

Foodservice operators adopt new strategies to compete
Foodservice operators increasingly favour locally sourced ingredients
Fast food sees a positive performance and is set to continue growing over the forecast period 

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2014-2019
Table 6 Sales of Packaged Food by Category: Value 2014-2019
Table 7 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 8 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 9 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 10 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 11 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 12 Penetration of Private Label by Category: % Value 2014-2019
Table 13 Distribution of Packaged Food by Format: % Value 2014-2019
Table 14 Distribution of Packaged Food by Format and Category: % Value 2019
Table 15 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources

Chocolate Confectionery in Finland

HEADLINES

PROSPECTS

Category growth supported by a focus on innovation and quality

Finns increasingly seeking ethical chocolate confectionery

Co-branding remains a key trend

COMPETITIVE LANDSCAPE

Fazer Makeiset remains the clear leader in chocolate confectionery thanks to a focus on innovation and catering for consumers’ changing demands

Manufacturers continue to focus on flavour and texture to offer consumers new taste experiences

Marketing activities highlight the benefits to wellbeing of consuming chocolate confectionery

Summary 2 Other Chocolate Confectionery by Product Type: 2019

CATEGORY DATA

Table 19 Sales of Chocolate Confectionery by Category: Volume 2014-2019
Table 20 Sales of Chocolate Confectionery by Category: Value 2014-2019
Table 21 Sales of Chocolate Confectionery by Category: % Volume Growth 2014-2019
Table 22 Sales of Chocolate Confectionery by Category: % Value Growth 2014-2019
Table 23 Sales of Chocolate Tablets by Type: % Value 2014-2019
Table 24 NBO Company Shares of Chocolate Confectionery: % Value 2015-2019
Table 25 LBN Brand Shares of Chocolate Confectionery: % Value 2016-2019
Table 26 Distribution of Chocolate Confectionery by Format: % Value 2014-2019
Table 27 Forecast Sales of Chocolate Confectionery by Category: Volume 2019-2024
Table 28 Forecast Sales of Chocolate Confectionery by Category: Value 2019-2024
Table 29 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2019-2024

Gum in Finland

HEADLINES

PROSPECTS

Category maturity remains a key challenge for gum manufacturers

Functionality a key area of focus as xylitol no longer seen as a novel ingredient

Manufacturers target different consumer groups

COMPETITIVE LANDSCAPE

Cloetta Suomi continues to dominate gum thanks to the strength of its Jenkki brand

Gum manufacturers use a range of media to promote their products

Xylitol continues to be promoted as an ingredient benefiting oral health

CATEGORY DATA

Table 31 Sales of Gum by Category: Volume 2014-2019
Table 32 Sales of Gum by Category: Value 2014-2019
Table 33 Sales of Gum by Category: % Volume Growth 2014-2019
Table 34 Sales of Gum by Category: % Value Growth 2014-2019
Table 35 Sales of Gum by Flavour: Rankings 2014-2019
Table 36 NBO Company Shares of Gum: % Value 2015-2019
Table 37 LBN Brand Shares of Gum: % Value 2016-2019
Table 38 Distribution of Gum by Format: % Value 2014-2019
Table 39 Forecast Sales of Gum by Category: Volume 2019-2024
Table 40 Forecast Sales of Gum by Category: Value 2019-2024
Table 41 Forecast Sales of Gum by Category: % Volume Growth 2019-2024
Table 42 Forecast Sales of Gum by Category: % Value Growth 2019-2024

Ice Cream and Frozen Desserts in Finland

HEADLINES

PROSPECTS

Category increasingly being challenged by maturity

Free from ice cream growing in popularity

Consumers also demanding more premium offerings

COMPETITIVE LANDSCAPE

Froneri Finland and Unilever Finland together continue to dominate sales

Ice cream landscape becoming increasingly competitive thanks to the emergence of small players offering specialist products

Marketing activities increasingly focusing on social media

CATEGORY DATA

Table 43 Sales of Ice Cream and Frozen Desserts by Category: Volume 2014-2019
Table 44 Sales of Ice Cream and Frozen Desserts by Category: Value 2014-2019
Table 45 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2014-2019
Table 46 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2014-2019
Table 47 Sales of Ice Cream by Leading Flavours: Rankings 2014-2019
Table 48 Sales of Impulse Ice Cream by Format: % Value 2016-2019
Table 49 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2015-2019
Table 50 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2016-2019
Table 51 NBO Company Shares of Ice Cream: % Value 2015-2019
Table 52 LBN Brand Shares of Ice Cream: % Value 2016-2019
Table 53 NBO Company Shares of Impulse Ice Cream: % Value 2015-2019
Table 54 LBN Brand Shares of Impulse Ice Cream: % Value 2016-2019
Table 55 NBO Company Shares of Take-home Ice Cream: % Value 2015-2019
Table 56 LBN Brand Shares of Take-home Ice Cream: % Value 2016-2019
Table 57 NBO Company Shares of Frozen Desserts: % Value 2015-2019
Table 58 LBN Brand Shares of Frozen Desserts: % Value 2016-2019
Table 59 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2014-2019
Table 60 Distribution of Ice Cream by Format: % Value 2014-2019
Table 61 Distribution of Frozen Desserts by Format: % Value 2014-2019
Table 62 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2019-2024
Table 63 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2019-2024
Table 64 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2019-2024
Table 65 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2019-2024

Savoury Snacks in Finland

HEADLINES

PROSPECTS

Savoury snacks continues to perform well as the snacking trend remains strong in Finland

Consumers tempted by new flavours and flavour combinations

Healthier snacks growing in popularity

COMPETITIVE LANDSCAPE

Orkla Confectionery & Snacks Finland continues to lead the category but is facing increasing competition

Manufacturers using a variety of different strategies to appeal to consumers

Marketing and advertising remains another key area of focus as manufacturers seek to better engage with consumers

CATEGORY DATA

Table 66 Sales of Savoury Snacks by Category: Volume 2014-2019
Table 67 Sales of Savoury Snacks by Category: Value 2014-2019
Table 68 Sales of Savoury Snacks by Category: % Volume Growth 2014-2019
Table 69 Sales of Savoury Snacks by Category: % Value Growth 2014-2019
Table 70 NBO Company Shares of Savoury Snacks: % Value 2015-2019
Table 71 LBN Brand Shares of Savoury Snacks: % Value 2016-2019
Table 72 Distribution of Savoury Snacks by Format: % Value 2014-2019
Table 73 Forecast Sales of Savoury Snacks by Category: Volume 2019-2024
Table 74 Forecast Sales of Savoury Snacks by Category: Value 2019-2024
Table 75 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2019-2024
Table 76 Forecast Sales of Savoury Snacks by Category: % Value Growth 2019-2024

Sugar Confectionery in Finland

HEADLINES

PROSPECTS

Manufacturers focus on flavour innovation to drive value sales in a mature category

Ethical and health concerns on the rise

Sugar confectionery manufacturers expand their range of pack sizes to cater for on-the-go demand as well as those looking to share

COMPETITIVE LANDSCAPE

Cloetta Suomi and Fazer Makeiset together continue to dominate sugar confectionery thanks to well-established brands

Manufacturers explore new marketing ideas while also encouraging Finns to feel less guilty about indulging

Greater focus on more natural ingredients as well as more intense flavours

Summary 3 Other Sugar Confectionery by Product Type: 2019

CATEGORY DATA

Table 77 Sales of Sugar Confectionery by Category: Volume 2014-2019
Table 78 Sales of Sugar Confectionery by Category: Value 2014-2019
Table 79 Sales of Sugar Confectionery by Category: % Volume Growth 2014-2019
Table 80 Sales of Sugar Confectionery by Category: % Value Growth 2014-2019
Table 81 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2014-2019
Table 82 NBO Company Shares of Sugar Confectionery: % Value 2015-2019
Table 83 LBN Brand Shares of Sugar Confectionery: % Value 2016-2019
Table 84 Distribution of Sugar Confectionery by Format: % Value 2014-2019
Table 85 Forecast Sales of Sugar Confectionery by Category: Volume 2019-2024
Table 86 Forecast Sales of Sugar Confectionery by Category: Value 2019-2024
Table 87 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2019-2024
Table 88 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2019-2024

Sweet Biscuits, Snack Bars and Fruit Snacks in Finland

HEADLINES

PROSPECTS

Category maturity remains a major challenge for manufacturers

Consumers seeking more indulgent products

Healthier offerings also in demand

COMPETITIVE LANDSCAPE

Fazer Makeiset remains the clear category leader and further gains share to strengthen its position

Competition in the category remains strong due to some still largely untapped niches

Manufacturers highlight indulgence in their marketing messages

CATEGORY DATA

Table 89 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2014-2019
Table 90 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2014-2019
Table 91 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2014-2019
Table 92 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2014-2019
Table 93 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2015-2019
Table 94 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2016-2019
Table 95 NBO Company Shares of Sweet Biscuits: % Value 2015-2019
Table 96 LBN Brand Shares of Sweet Biscuits: % Value 2016-2019
Table 97 NBO Company Shares of Snack Bars: % Value 2015-2019
Table 98 LBN Brand Shares of Snack Bars: % Value 2016-2019
Table 99 NBO Company Shares of Fruit Snacks: % Value 2015-2019
Table 100 LBN Brand Shares of Fruit Snacks: % Value 2016-2019
Table 101 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2014-2019
Table 102 Distribution of Sweet Biscuits by Format: % Value 2014-2019
Table 103 Distribution of Snack Bars by Format: % Value 2014-2019
Table 104 Distribution of Fruit Snacks by Format: % Value 2014-2019
Table 105 Forecast Sales of Biscuits and Snack Bars by Category: Volume 2019-2024
Table 106 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2019-2024
Table 107 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2019-2024
Table 108 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2019-2024

Baby Food in Finland

HEADLINES

PROSPECTS

Baby food continues to be hampered by a negative birth rate

Finnish parents increasingly seeking convenience to facilitate feeding on the go

Organic baby food further growing in importance

COMPETITIVE LANDSCAPE

Suomen Nestlé further strengthens its lead in baby food and invests in zero-emission production

Manufacturers seek to strengthen customer loyalty with focus groups and newsletters

More ethical approach to baby food appeals to Finnish parents

CATEGORY DATA

Table 109 Sales of Baby Food by Category: Volume 2014-2019
Table 110 Sales of Baby Food by Category: Value 2014-2019
Table 111 Sales of Baby Food by Category: % Volume Growth 2014-2019
Table 112 Sales of Baby Food by Category: % Value Growth 2014-2019
Table 113 NBO Company Shares of Baby Food: % Value 2015-2019
Table 114 LBN Brand Shares of Baby Food: % Value 2016-2019
Table 115 Distribution of Baby Food by Format: % Value 2014-2019
Table 116 Forecast Sales of Baby Food by Category: Volume 2019-2024
Table 117 Forecast Sales of Baby Food by Category: Value 2019-2024
Table 118 Forecast Sales of Baby Food by Category: % Volume Growth 2019-2024
Table 119 Forecast Sales of Baby Food by Category: % Value Growth 2019-2024

Butter and Spreads in Finland

HEADLINES

PROSPECTS

Innovation remains important in such a mature category

Health and wellness trend remains strong in butter and spreads

Rapeseed considered a local superfood

COMPETITIVE LANDSCAPE

Valio and Unilever Finland together continue to dominate butter and spreads but find it difficult to gain further share

New product development dominated by free from, naturally healthy and fortified/functional products

Manufacturers increasingly focus on digital marketing

CATEGORY DATA

Table 120 Sales of Butter and Spreads by Category: Volume 2014-2019
Table 121 Sales of Butter and Spreads by Category: Value 2014-2019
Table 122 Sales of Butter and Spreads by Category: % Volume Growth 2014-2019
Table 123 Sales of Butter and Spreads by Category: % Value Growth 2014-2019
Table 124 NBO Company Shares of Butter and Spreads: % Value 2015-2019
Table 125 LBN Brand Shares of Butter and Spreads: % Value 2016-2019
Table 126 Distribution of Butter and Spreads by Format: % Value 2014-2019
Table 127 Forecast Sales of Butter and Spreads by Category: Volume 2019-2024
Table 128 Forecast Sales of Butter and Spreads by Category: Value 2019-2024
Table 129 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2019-2024
Table 130 Forecast Sales of Butter and Spreads by Category: % Value Growth 2019-2024

Cheese in Finland

HEADLINES

PROSPECTS

Innovation remains key to driving sales in this mature category

Finns are demanding healthier cheeses

Cooking with cheese is becoming more popular

COMPETITIVE LANDSCAPE

Valio maintains its leading position but facing increasing competition from private label players and smaller manufacturers

Manufacturers seek to offer a wider range of flavours to maintain consumer interest

Advertising and the telling of a story remain key to supporting sales

CATEGORY DATA

Table 131 Sales of Cheese by Category: Volume 2014-2019
Table 132 Sales of Cheese by Category: Value 2014-2019
Table 133 Sales of Cheese by Category: % Volume Growth 2014-2019
Table 134 Sales of Cheese by Category: % Value Growth 2014-2019
Table 135 Sales of Spreadable Processed Cheese by Type: % Value 2014-2019
Table 136 Sales of Unprocessed Cheese by Type: % Value 2014-2019
Table 137 NBO Company Shares of Cheese: % Value 2015-2019
Table 138 LBN Brand Shares of Cheese: % Value 2016-2019
Table 139 Distribution of Cheese by Format: % Value 2014-2019
Table 140 Forecast Sales of Cheese by Category: Volume 2019-2024
Table 141 Forecast Sales of Cheese by Category: Value 2019-2024
Table 142 Forecast Sales of Cheese by Category: % Volume Growth 2019-2024
Table 143 Forecast Sales of Cheese by Category: % Value Growth 2019-2024

Drinking Milk Products in Finland

HEADLINES

PROSPECTS

Maturity and changing consumer habits the main challenges facing manufacturers over the forecast period

Health and wellness trend remains strong in drinking milk products

Finnish consumers maintain a preference for products with domestic origins

COMPETITIVE LANDSCAPE

Arla and Valio lead a hugely competitive category

Milk alternatives remains a bright spot with further strong growth potential

Manufacturers tackle the environmental impact of their production

CATEGORY DATA

Table 144 Sales of Drinking Milk Products by Category: Volume 2014-2019
Table 145 Sales of Drinking Milk Products by Category: Value 2014-2019
Table 146 Sales of Drinking Milk Products by Category: % Volume Growth 2014-2019
Table 147 Sales of Drinking Milk Products by Category: % Value Growth 2014-2019
Table 148 NBO Company Shares of Drinking Milk Products: % Value 2015-2019
Table 149 LBN Brand Shares of Drinking Milk Products: % Value 2016-2019
Table 150 Distribution of Drinking Milk Products by Format: % Value 2014-2019
Table 151 Forecast Sales of Drinking Milk Products Products by Category: Volume 2019-2024
Table 152 Forecast Sales of Drinking Milk Products Products by Category: Value 2019-2024
Table 153 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2019-2024
Table 154 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2019-2024

Other Dairy in Finland

HEADLINES

PROSPECTS

Manufacturers seek ways to offset category maturity and drive value sales as volume growth remains sluggish

Protein boom still going strong in Finland

Players seek to meet consumer demand for convenience

COMPETITIVE LANDSCAPE

Valio maintains its leading position thanks to strong new product development activities but continues to face increasing competition

Other dairy witnesses the launch of more lactose-free options

Advertising remains focused on health and wellness messages

CATEGORY DATA

Table 155 Sales of Other Dairy by Category: Volume 2014-2019
Table 156 Sales of Other Dairy by Category: Value 2014-2019
Table 157 Sales of Other Dairy by Category: % Volume Growth 2014-2019
Table 158 Sales of Other Dairy by Category: % Value Growth 2014-2019
Table 159 Sales of Cream by Type: % Value 2014-2019
Table 160 NBO Company Shares of Other Dairy: % Value 2015-2019
Table 161 LBN Brand Shares of Other Dairy: % Value 2016-2019
Table 162 Distribution of Other Dairy by Format: % Value 2014-2019
Table 163 Forecast Sales of Other Dairy by Category: Volume 2019-2024
Table 164 Forecast Sales of Other Dairy by Category: Value 2019-2024
Table 165 Forecast Sales of Other Dairy by Category: % Volume Growth 2019-2024
Table 166 Forecast Sales of Other Dairy by Category: % Value Growth 2019-2024

Yoghurt and Sour Milk Products in Finland

HEADLINES

PROSPECTS

Manufacturers seek growth opportunities in a mature category

Lactose-free yoghurt continues to grow in popularity

The war on sugar wages on

COMPETITIVE LANDSCAPE

Valio maintains its clear lead in yoghurt and sour milk products thanks to an ongoing focus on innovation

Manufacturers seek profitable new niches in a hugely competitive category

Environmentally-friendly packaging growing in importance

CATEGORY DATA

Table 167 Sales of Yoghurt and Sour Milk Products by Category: Volume 2014-2019
Table 168 Sales of Yoghurt and Sour Milk Products by Category: Value 2014-2019
Table 169 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2014-2019
Table 170 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2014-2019
Table 171 Sales of Flavoured Yoghurt by Flavour: Rankings 2014-2019
Table 172 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2015-2019
Table 173 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2016-2019
Table 174 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2014-2019
Table 175 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2019-2024
Table 176 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2019-2024
Table 177 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2019-2024
Table 178 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2019-2024

Edible Oils in Finland

HEADLINES

PROSPECTS

Edible oils needs tactics to fight maturity and stagnated sales

As home cooking remains popular, manufacturers offer diverse edible oil flavours

Domestic rapeseed oil goes head-to-head with olive oil

COMPETITIVE LANDSCAPE

Domestic players use their local heritage to their advantage

Players should focus on quality and ecological issues to capture consumers

Advertising gets digital as campaigns increase consumer knowledge of edible oil

CATEGORY DATA

Table 179 Sales of Edible Oils by Category: Volume 2014-2019
Table 180 Sales of Edible Oils by Category: Value 2014-2019
Table 181 Sales of Edible Oils by Category: % Volume Growth 2014-2019
Table 182 Sales of Edible Oils by Category: % Value Growth 2014-2019
Table 183 NBO Company Shares of Edible Oils: % Value 2015-2019
Table 184 LBN Brand Shares of Edible Oils: % Value 2016-2019
Table 185 Distribution of Edible Oils by Format: % Value 2014-2019
Table 186 Forecast Sales of Edible Oils by Category: Volume 2019-2024
Table 187 Forecast Sales of Edible Oils by Category: Value 2019-2024
Table 188 Forecast Sales of Edible Oils by Category: % Volume Growth 2019-2024
Table 189 Forecast Sales of Edible Oils by Category: % Value Growth 2019-2024

Ready Meals in Finland

HEADLINES

PROSPECTS

Finns warm up to ready meals as options become healthier

Ready meals is no longer considered unhealthy, boosting reputation and sales

Plant-based ready meals targets the wider audience to grow value sales

COMPETITIVE LANDSCAPE

Expanding product lines to hit specific audience needs, could boost sales

Saarioinen sponsorship of sports has a positive reaction across social media

Ecological efficiency and local products are reliable marketing tools for ready meals

CATEGORY DATA

Table 190 Sales of Ready Meals by Category: Volume 2014-2019
Table 191 Sales of Ready Meals by Category: Value 2014-2019
Table 192 Sales of Ready Meals by Category: % Volume Growth 2014-2019
Table 193 Sales of Ready Meals by Category: % Value Growth 2014-2019
Table 194 Sales of Chilled Ready Meals by Ethnicity: % Value 2014-2019
Table 195 Sales of Frozen Ready Meals by Ethnicity: % Value 2014-2019
Table 196 NBO Company Shares of Ready Meals: % Value 2015-2019
Table 197 LBN Brand Shares of Ready Meals: % Value 2016-2019
Table 198 Distribution of Ready Meals by Format: % Value 2014-2019
Table 199 Forecast Sales of Ready Meals by Category: Volume 2019-2024
Table 200 Forecast Sales of Ready Meals by Category: Value 2019-2024
Table 201 Forecast Sales of Ready Meals by Category: % Volume Growth 2019-2024
Table 202 Forecast Sales of Ready Meals by Category: % Value Growth 2019-2024

Sauces, Dressings and Condiments in Finland

HEADLINES

PROSPECTS

Health and wellness options are a hit as Finns reach for free-from products

Maturity is a big challenge, but products with value-added properties will increase sales 

Consumers appreciate the convenience sauces, dressing and condiments can bring to their mealtimes 

COMPETITIVE LANDSCAPE

Domestic players highlight local origin to attract consumers

New product developments bring focus to flavours and organic options

Social media enables players to gain insights by talking directly to consumers

CATEGORY DATA

Table 203 Sales of Sauces, Dressings and Condiments by Category: Volume 2014-2019
Table 204 Sales of Sauces, Dressings and Condiments by Category: Value 2014-2019
Table 205 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2014-2019
Table 206 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2014-2019
Table 207 Sales of Cooking Sauces by Type: % Value 2014-2019
Table 208 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2015-2019
Table 209 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2016-2019
Table 210 Distribution of Sauces, Dressings and Condiments by Format: % Value 2014-2019
Table 211 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2019-2024
Table 212 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2019-2024
Table 213 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2019-2024
Table 214 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2019-2024

Soup in Finland

HEADLINES

PROSPECTS

Promoting health, quality and freshness could increase value sales for soups

The health and wellness trend leads to diversification in soups

An increase in veganism leads to the development of more plant-based soups

COMPETITIVE LANDSCAPE

Soup players need to diversify and advertise their unique offering to gain sales

Product development focuses on convenient packaging and new flavours

Jalostaja highlight its eco-friendly recyclable can through a social media campaign

CATEGORY DATA

Table 215 Sales of Soup by Category: Volume 2014-2019
Table 216 Sales of Soup by Category: Value 2014-2019
Table 217 Sales of Soup by Category: % Volume Growth 2014-2019
Table 218 Sales of Soup by Category: % Value Growth 2014-2019
Table 219 Sales of Soup by Leading Flavours: Rankings 2014-2019
Table 220 NBO Company Shares of Soup: % Value 2015-2019
Table 221 LBN Brand Shares of Soup: % Value 2016-2019
Table 222 Distribution of Soup by Format: % Value 2014-2019
Table 223 Forecast Sales of Soup by Category: Volume 2019-2024
Table 224 Forecast Sales of Soup by Category: Value 2019-2024
Table 225 Forecast Sales of Soup by Category: % Volume Growth 2019-2024
Table 226 Forecast Sales of Soup by Category: % Value Growth 2019-2024

Sweet Spreads in Finland

HEADLINES

PROSPECTS

Sweet spreads should focus on health and wellness to beat maturity

Seasonal flavours attract consumers who want to indulge over the festive period

Free-from messages boost sales as consumers become increasingly health-conscious

COMPETITIVE LANDSCAPE

Competition is fierce in sweet spreads as players focus on quality and heritage

Organic offerings and new flavour developments to boost value sales for sweet spreads

Packaging improvements increase sales of sweet spreads through convenience and variety

CATEGORY DATA

Table 227 Sales of Sweet Spreads by Category: Volume 2014-2019
Table 228 Sales of Sweet Spreads by Category: Value 2014-2019
Table 229 Sales of Sweet Spreads by Category: % Volume Growth 2014-2019
Table 230 Sales of Sweet Spreads by Category: % Value Growth 2014-2019
Table 231 Sales of Jams and Preserves by Leading Flavours: Rankings 2014-2019
Table 232 NBO Company Shares of Sweet Spreads: % Value 2015-2019
Table 233 LBN Brand Shares of Sweet Spreads: % Value 2016-2019
Table 234 Distribution of Sweet Spreads by Format: % Value 2014-2019
Table 235 Forecast Sales of Sweet Spreads by Category: Volume 2019-2024
Table 236 Forecast Sales of Sweet Spreads by Category: Value 2019-2024
Table 237 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2019-2024
Table 238 Forecast Sales of Sweet Spreads by Category: % Value Growth 2019-2024

Baked Goods in Finland

HEADLINES

PROSPECTS

Finns are attracted to flavour, freshness and innovative health options

Baked goods can take full advantage of the health and wellness trend, through rye and oat-based ingredients

Despite the health and wellness trend, Finns still enjoy an indulgent, flavoursome treat

COMPETITIVE LANDSCAPE

Competition is stiff in baked goods, where innovation is key

New product launches stick to trends with street food and gluten-free offerings being popular

Players showcase their humour and importantly highlight their eco-friendly credentials

CATEGORY DATA

Table 239 Sales of Baked Goods by Category: Volume 2014-2019
Table 240 Sales of Baked Goods by Category: Value 2014-2019
Table 241 Sales of Baked Goods by Category: % Volume Growth 2014-2019
Table 242 Sales of Baked Goods by Category: % Value Growth 2014-2019
Table 243 NBO Company Shares of Baked Goods: % Value 2015-2019
Table 244 LBN Brand Shares of Baked Goods: % Value 2016-2019
Table 245 Distribution of Baked Goods by Format: % Value 2014-2019
Table 246 Forecast Sales of Baked Goods by Category: Volume 2019-2024
Table 247 Forecast Sales of Baked Goods by Category: Value 2019-2024
Table 248 Forecast Sales of Baked Goods by Category: % Volume Growth 2019-2024
Table 249 Forecast Sales of Baked Goods by Category: % Value Growth 2019-2024

Breakfast Cereals in Finland

HEADLINES

PROSPECTS

Highlighting the health benefits of breakfast cereals could boost value sales

Advertising health benefits and superfood ingredients appeal to consumers

Finns that lead busy lifestyles appreciate breakfast cereals that offer convenience

COMPETITIVE LANDSCAPE

Local players benefit from emphasising domestic origin to attract consumers

No-added-sugar and stronger health messages used to cut through competition

Private label remains on top as it blurs lines between standard and economy

CATEGORY DATA

Table 250 Sales of Breakfast Cereals by Category: Volume 2014-2019
Table 251 Sales of Breakfast Cereals by Category: Value 2014-2019
Table 252 Sales of Breakfast Cereals by Category: % Volume Growth 2014-2019
Table 253 Sales of Breakfast Cereals by Category: % Value Growth 2014-2019
Table 254 NBO Company Shares of Breakfast Cereals: % Value 2015-2019
Table 255 LBN Brand Shares of Breakfast Cereals: % Value 2016-2019
Table 256 Distribution of Breakfast Cereals by Format: % Value 2014-2019
Table 257 Forecast Sales of Breakfast Cereals by Category: Volume 2019-2024
Table 258 Forecast Sales of Breakfast Cereals by Category: Value 2019-2024
Table 259 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2019-2024
Table 260 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2019-2024

Processed Fruit and Vegetables in Finland

HEADLINES

PROSPECTS

Processed fruit and vegetables face maturity, but can fight back by highlighting their health and wellness benefits

Domestic origin attracts consumers who appreciate the opportunity to buy local produce

Apetit offers convenience through pre-prepared products

COMPETITIVE LANDSCAPE

Standard brands need to offer more to fight competition from private label

Apetit uses technology to recommend recipes and increase value sales 

Ethical practices and sponsorship help to boost consumer loyalty

CATEGORY DATA

Table 261 Sales of Processed Fruit and Vegetables by Category: Volume 2014-2019
Table 262 Sales of Processed Fruit and Vegetables by Category: Value 2014-2019
Table 263 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2014-2019
Table 264 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2014-2019
Table 265 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2014-2019
Table 266 NBO Company Shares of Processed Fruit and Vegetables: % Value 2015-2019
Table 267 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2016-2019
Table 268 Distribution of Processed Fruit and Vegetables by Format: % Value 2014-2019
Table 269 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2019-2024
Table 270 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2019-2024
Table 271 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2019-2024
Table 272 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2019-2024

Processed Meat and Seafood in Finland

HEADLINES

PROSPECTS

Poultry and fish are on the increase as consumers look for healthier options

Responsible farming and animal welfare become essential selling points

Innovations in meat substitutes lead to rising value sales

COMPETITIVE LANDSCAPE

New product developments focus on convenience and authentic flavour

Social media becomes an integral part of the marketing mix 

Sustainability receives attention

CATEGORY DATA

Table 273 Sales of Processed Meat and Seafood by Category: Volume 2014-2019
Table 274 Sales of Processed Meat and Seafood by Category: Value 2014-2019
Table 275 Sales of Processed Meat and Seafood by Category: % Volume Growth 2014-2019
Table 276 Sales of Processed Meat and Seafood by Category: % Value Growth 2014-2019
Table 277 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 278 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 279 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 280 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2014-2019
Table 281 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2014-2019
Table 282 NBO Company Shares of Processed Meat and Seafood: % Value 2015-2019
Table 283 LBN Brand Shares of Processed Meat and Seafood: % Value 2016-2019
Table 284 Distribution of Processed Meat and Seafood by Format: % Value 2014-2019
Table 285 Forecast Sales of Processed Meat and Seafood by Category: Volume 2019-2024
Table 286 Forecast Sales of Processed Meat and Seafood by Category: Value 2019-2024
Table 287 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2019-2024
Table 288 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2019-2024

Rice, Pasta and Noodles in Finland

HEADLINES

PROSPECTS

Players should innovate to counteract maturity

Players benefit from added-value through health and wellness properties

Gluten-free is on the rise as new product developments respond to consumer demand 

COMPETITIVE LANDSCAPE

Innovative product development helps Mylln Paras to hold on to its lead, with private label close behind

Making Finns’ busy lives easier through convenience boosts value sales

Online strategies and social media presence are effective marketing tools

CATEGORY DATA

Table 289 Sales of Rice, Pasta and Noodles by Category: Volume 2014-2019
Table 290 Sales of Rice, Pasta and Noodles by Category: Value 2014-2019
Table 291 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2014-2019
Table 292 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2014-2019
Table 293 Sales of Instant Noodles by Leading Flavours: Rankings 2014-2019
Table 294 NBO Company Shares of Rice, Pasta and Noodles: % Value 2015-2019
Table 295 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2016-2019
Table 296 NBO Company Shares of Rice: % Value 2015-2019
Table 297 LBN Brand Shares of Rice: % Value 2016-2019
Table 298 NBO Company Shares of Pasta: % Value 2015-2019
Table 299 LBN Brand Shares of Pasta: % Value 2016-2019
Table 300 NBO Company Shares of Noodles: % Value 2015-2019
Table 301 LBN Brand Shares of Noodles: % Value 2016-2019
Table 302 Distribution of Rice, Pasta and Noodles by Format: % Value 2014-2019
Table 303 Distribution of Rice by Format: % Value 2014-2019
Table 304 Distribution of Pasta by Format: % Value 2014-2019
Table 305 Distribution of Noodles by Format: % Value 2014-2019
Table 306 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2019-2024
Table 307 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2019-2024
Table 308 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2019-2024
Table 309 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2019-2024

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