Packaged Food in Finland

Packaged Food in Finland

EXECUTIVE SUMMARY

Sales boom for packaged food however volume growth continues to be a struggle

Competitors stood out by using authentic flavours, domestic ingredients and innovation

In a competitive landscape, players focus on innovation and fulfilling consumer demands 

Hypermarkets gain success at the expense of smaller grocery retailers

Players will focus on eco-credentials, health and wellness and innovation to cut-through competition 

FOODSERVICE

Sales to Foodservice

Growth is stable as increased purchasing power allows Fins to eat out more often
Taste matters, but so does ethical and social responsibilities 
Free-from products are on the rise as foodservice responds to consumer demand

Consumer Foodservice

Foodservice operators adopt new strategies to compete
Foodservice operators increasingly favour locally sourced ingredients
Fast food sees a positive performance and is set to continue growing over the forecast period 

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2014-2019
Table 6 Sales of Packaged Food by Category: Value 2014-2019
Table 7 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 8 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 9 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 10 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 11 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 12 Penetration of Private Label by Category: % Value 2014-2019
Table 13 Distribution of Packaged Food by Format: % Value 2014-2019
Table 14 Distribution of Packaged Food by Format and Category: % Value 2019
Table 15 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources

Edible Oils in Finland

HEADLINES

PROSPECTS

Edible oils needs tactics to fight maturity and stagnated sales

As home cooking remains popular, manufacturers offer diverse edible oil flavours

Domestic rapeseed oil goes head-to-head with olive oil

COMPETITIVE LANDSCAPE

Domestic players use their local heritage to their advantage

Players should focus on quality and ecological issues to capture consumers

Advertising gets digital as campaigns increase consumer knowledge of edible oil

CATEGORY DATA

Table 19 Sales of Edible Oils by Category: Volume 2014-2019
Table 20 Sales of Edible Oils by Category: Value 2014-2019
Table 21 Sales of Edible Oils by Category: % Volume Growth 2014-2019
Table 22 Sales of Edible Oils by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Edible Oils: % Value 2015-2019
Table 24 LBN Brand Shares of Edible Oils: % Value 2016-2019
Table 25 Distribution of Edible Oils by Format: % Value 2014-2019
Table 26 Forecast Sales of Edible Oils by Category: Volume 2019-2024
Table 27 Forecast Sales of Edible Oils by Category: Value 2019-2024
Table 28 Forecast Sales of Edible Oils by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Edible Oils by Category: % Value Growth 2019-2024

Ready Meals in Finland

HEADLINES

PROSPECTS

Finns warm up to ready meals as options become healthier

Ready meals is no longer considered unhealthy, boosting reputation and sales

Plant-based ready meals targets the wider audience to grow value sales

COMPETITIVE LANDSCAPE

Expanding product lines to hit specific audience needs, could boost sales

Saarioinen sponsorship of sports has a positive reaction across social media

Ecological efficiency and local products are reliable marketing tools for ready meals

CATEGORY DATA

Table 30 Sales of Ready Meals by Category: Volume 2014-2019
Table 31 Sales of Ready Meals by Category: Value 2014-2019
Table 32 Sales of Ready Meals by Category: % Volume Growth 2014-2019
Table 33 Sales of Ready Meals by Category: % Value Growth 2014-2019
Table 34 Sales of Chilled Ready Meals by Ethnicity: % Value 2014-2019
Table 35 Sales of Frozen Ready Meals by Ethnicity: % Value 2014-2019
Table 36 NBO Company Shares of Ready Meals: % Value 2015-2019
Table 37 LBN Brand Shares of Ready Meals: % Value 2016-2019
Table 38 Distribution of Ready Meals by Format: % Value 2014-2019
Table 39 Forecast Sales of Ready Meals by Category: Volume 2019-2024
Table 40 Forecast Sales of Ready Meals by Category: Value 2019-2024
Table 41 Forecast Sales of Ready Meals by Category: % Volume Growth 2019-2024
Table 42 Forecast Sales of Ready Meals by Category: % Value Growth 2019-2024

Sauces, Dressings and Condiments in Finland

HEADLINES

PROSPECTS

Health and wellness options are a hit as Finns reach for free-from products

Maturity is a big challenge, but products with value-added properties will increase sales 

Consumers appreciate the convenience sauces, dressing and condiments can bring to their mealtimes 

COMPETITIVE LANDSCAPE

Domestic players highlight local origin to attract consumers

New product developments bring focus to flavours and organic options

Social media enables players to gain insights by talking directly to consumers

CATEGORY DATA

Table 43 Sales of Sauces, Dressings and Condiments by Category: Volume 2014-2019
Table 44 Sales of Sauces, Dressings and Condiments by Category: Value 2014-2019
Table 45 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2014-2019
Table 46 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2014-2019
Table 47 Sales of Cooking Sauces by Type: % Value 2014-2019
Table 48 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2015-2019
Table 49 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2016-2019
Table 50 Distribution of Sauces, Dressings and Condiments by Format: % Value 2014-2019
Table 51 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2019-2024
Table 52 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2019-2024
Table 53 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2019-2024
Table 54 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2019-2024

Soup in Finland

HEADLINES

PROSPECTS

Promoting health, quality and freshness could increase value sales for soups

The health and wellness trend leads to diversification in soups

An increase in veganism leads to the development of more plant-based soups

COMPETITIVE LANDSCAPE

Soup players need to diversify and advertise their unique offering to gain sales

Product development focuses on convenient packaging and new flavours

Jalostaja highlight its eco-friendly recyclable can through a social media campaign

CATEGORY DATA

Table 55 Sales of Soup by Category: Volume 2014-2019
Table 56 Sales of Soup by Category: Value 2014-2019
Table 57 Sales of Soup by Category: % Volume Growth 2014-2019
Table 58 Sales of Soup by Category: % Value Growth 2014-2019
Table 59 Sales of Soup by Leading Flavours: Rankings 2014-2019
Table 60 NBO Company Shares of Soup: % Value 2015-2019
Table 61 LBN Brand Shares of Soup: % Value 2016-2019
Table 62 Distribution of Soup by Format: % Value 2014-2019
Table 63 Forecast Sales of Soup by Category: Volume 2019-2024
Table 64 Forecast Sales of Soup by Category: Value 2019-2024
Table 65 Forecast Sales of Soup by Category: % Volume Growth 2019-2024
Table 66 Forecast Sales of Soup by Category: % Value Growth 2019-2024

Sweet Spreads in Finland

HEADLINES

PROSPECTS

Sweet spreads should focus on health and wellness to beat maturity

Seasonal flavours attract consumers who want to indulge over the festive period

Free-from messages boost sales as consumers become increasingly health-conscious

COMPETITIVE LANDSCAPE

Competition is fierce in sweet spreads as players focus on quality and heritage

Organic offerings and new flavour developments to boost value sales for sweet spreads

Packaging improvements increase sales of sweet spreads through convenience and variety

CATEGORY DATA

Table 67 Sales of Sweet Spreads by Category: Volume 2014-2019
Table 68 Sales of Sweet Spreads by Category: Value 2014-2019
Table 69 Sales of Sweet Spreads by Category: % Volume Growth 2014-2019
Table 70 Sales of Sweet Spreads by Category: % Value Growth 2014-2019
Table 71 Sales of Jams and Preserves by Leading Flavours: Rankings 2014-2019
Table 72 NBO Company Shares of Sweet Spreads: % Value 2015-2019
Table 73 LBN Brand Shares of Sweet Spreads: % Value 2016-2019
Table 74 Distribution of Sweet Spreads by Format: % Value 2014-2019
Table 75 Forecast Sales of Sweet Spreads by Category: Volume 2019-2024
Table 76 Forecast Sales of Sweet Spreads by Category: Value 2019-2024
Table 77 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2019-2024
Table 78 Forecast Sales of Sweet Spreads by Category: % Value Growth 2019-2024

Baked Goods in Finland

HEADLINES

PROSPECTS

Finns are attracted to flavour, freshness and innovative health options

Baked goods can take full advantage of the health and wellness trend, through rye and oat-based ingredients

Despite the health and wellness trend, Finns still enjoy an indulgent, flavoursome treat

COMPETITIVE LANDSCAPE

Competition is stiff in baked goods, where innovation is key

New product launches stick to trends with street food and gluten-free offerings being popular

Players showcase their humour and importantly highlight their eco-friendly credentials

CATEGORY DATA

Table 79 Sales of Baked Goods by Category: Volume 2014-2019
Table 80 Sales of Baked Goods by Category: Value 2014-2019
Table 81 Sales of Baked Goods by Category: % Volume Growth 2014-2019
Table 82 Sales of Baked Goods by Category: % Value Growth 2014-2019
Table 83 NBO Company Shares of Baked Goods: % Value 2015-2019
Table 84 LBN Brand Shares of Baked Goods: % Value 2016-2019
Table 85 Distribution of Baked Goods by Format: % Value 2014-2019
Table 86 Forecast Sales of Baked Goods by Category: Volume 2019-2024
Table 87 Forecast Sales of Baked Goods by Category: Value 2019-2024
Table 88 Forecast Sales of Baked Goods by Category: % Volume Growth 2019-2024
Table 89 Forecast Sales of Baked Goods by Category: % Value Growth 2019-2024

Breakfast Cereals in Finland

HEADLINES

PROSPECTS

Highlighting the health benefits of breakfast cereals could boost value sales

Advertising health benefits and superfood ingredients appeal to consumers

Finns that lead busy lifestyles appreciate breakfast cereals that offer convenience

COMPETITIVE LANDSCAPE

Local players benefit from emphasising domestic origin to attract consumers

No-added-sugar and stronger health messages used to cut through competition

Private label remains on top as it blurs lines between standard and economy

CATEGORY DATA

Table 90 Sales of Breakfast Cereals by Category: Volume 2014-2019
Table 91 Sales of Breakfast Cereals by Category: Value 2014-2019
Table 92 Sales of Breakfast Cereals by Category: % Volume Growth 2014-2019
Table 93 Sales of Breakfast Cereals by Category: % Value Growth 2014-2019
Table 94 NBO Company Shares of Breakfast Cereals: % Value 2015-2019
Table 95 LBN Brand Shares of Breakfast Cereals: % Value 2016-2019
Table 96 Distribution of Breakfast Cereals by Format: % Value 2014-2019
Table 97 Forecast Sales of Breakfast Cereals by Category: Volume 2019-2024
Table 98 Forecast Sales of Breakfast Cereals by Category: Value 2019-2024
Table 99 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2019-2024
Table 100 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2019-2024

Processed Fruit and Vegetables in Finland

HEADLINES

PROSPECTS

Processed fruit and vegetables face maturity, but can fight back by highlighting their health and wellness benefits

Domestic origin attracts consumers who appreciate the opportunity to buy local produce

Apetit offers convenience through pre-prepared products

COMPETITIVE LANDSCAPE

Standard brands need to offer more to fight competition from private label

Apetit uses technology to recommend recipes and increase value sales 

Ethical practices and sponsorship help to boost consumer loyalty

CATEGORY DATA

Table 101 Sales of Processed Fruit and Vegetables by Category: Volume 2014-2019
Table 102 Sales of Processed Fruit and Vegetables by Category: Value 2014-2019
Table 103 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2014-2019
Table 104 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2014-2019
Table 105 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2014-2019
Table 106 NBO Company Shares of Processed Fruit and Vegetables: % Value 2015-2019
Table 107 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2016-2019
Table 108 Distribution of Processed Fruit and Vegetables by Format: % Value 2014-2019
Table 109 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2019-2024
Table 110 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2019-2024
Table 111 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2019-2024
Table 112 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2019-2024

Processed Meat and Seafood in Finland

HEADLINES

PROSPECTS

Poultry and fish are on the increase as consumers look for healthier options

Responsible farming and animal welfare become essential selling points

Innovations in meat substitutes lead to rising value sales

COMPETITIVE LANDSCAPE

New product developments focus on convenience and authentic flavour

Social media becomes an integral part of the marketing mix 

Sustainability receives attention

CATEGORY DATA

Table 113 Sales of Processed Meat and Seafood by Category: Volume 2014-2019
Table 114 Sales of Processed Meat and Seafood by Category: Value 2014-2019
Table 115 Sales of Processed Meat and Seafood by Category: % Volume Growth 2014-2019
Table 116 Sales of Processed Meat and Seafood by Category: % Value Growth 2014-2019
Table 117 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 118 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 119 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 120 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2014-2019
Table 121 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2014-2019
Table 122 NBO Company Shares of Processed Meat and Seafood: % Value 2015-2019
Table 123 LBN Brand Shares of Processed Meat and Seafood: % Value 2016-2019
Table 124 Distribution of Processed Meat and Seafood by Format: % Value 2014-2019
Table 125 Forecast Sales of Processed Meat and Seafood by Category: Volume 2019-2024
Table 126 Forecast Sales of Processed Meat and Seafood by Category: Value 2019-2024
Table 127 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2019-2024
Table 128 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2019-2024

Rice, Pasta and Noodles in Finland

HEADLINES

PROSPECTS

Players should innovate to counteract maturity

Players benefit from added-value through health and wellness properties

Gluten-free is on the rise as new product developments respond to consumer demand 

COMPETITIVE LANDSCAPE

Innovative product development helps Mylln Paras to hold on to its lead, with private label close behind

Making Finns’ busy lives easier through convenience boosts value sales

Online strategies and social media presence are effective marketing tools

CATEGORY DATA

Table 129 Sales of Rice, Pasta and Noodles by Category: Volume 2014-2019
Table 130 Sales of Rice, Pasta and Noodles by Category: Value 2014-2019
Table 131 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2014-2019
Table 132 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2014-2019
Table 133 Sales of Instant Noodles by Leading Flavours: Rankings 2014-2019
Table 134 NBO Company Shares of Rice, Pasta and Noodles: % Value 2015-2019
Table 135 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2016-2019
Table 136 NBO Company Shares of Rice: % Value 2015-2019
Table 137 LBN Brand Shares of Rice: % Value 2016-2019
Table 138 NBO Company Shares of Pasta: % Value 2015-2019
Table 139 LBN Brand Shares of Pasta: % Value 2016-2019
Table 140 NBO Company Shares of Noodles: % Value 2015-2019
Table 141 LBN Brand Shares of Noodles: % Value 2016-2019
Table 142 Distribution of Rice, Pasta and Noodles by Format: % Value 2014-2019
Table 143 Distribution of Rice by Format: % Value 2014-2019
Table 144 Distribution of Pasta by Format: % Value 2014-2019
Table 145 Distribution of Noodles by Format: % Value 2014-2019
Table 146 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2019-2024
Table 147 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2019-2024
Table 148 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2019-2024
Table 149 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2019-2024

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