Packaged Food in Georgia

Packaged Food in Georgia

EXECUTIVE SUMMARY

Plenty scope for packaged food to expand in Georgia

Growth in 2018 in line with that over review period

Local players manage to stand their ground

Traditional retailers still leading sales, but modern grocers growing faster

Faster growth expected over forecast period

SALES TO FOODSERVICE

Well-developed fast food supports the growth of sales of sauces, dressing and condiments

Emerging Mexican food expected to create stronger demand for canned products

Tax system should boost the sales of packaged food to foodservice

CATEGORY DATA

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Chocolate Confectionery in Georgia

HEADLINES

PROSPECTS

Strong dependence on the exchange rate leads to unit price growth

Stronger growth in unit prices is prevented

Consumers love sugar, which is expected to maintain growth

COMPETITIVE LANDSCAPE

Mondelez International’s Alpen Gold is the leading brand

Leading player Mars has a wider product portfolio

Local manufacturers lose share

CATEGORY DATA

Table 19 Sales of Chocolate Confectionery by Category: Volume 2013-2018
Table 20 Sales of Chocolate Confectionery by Category: Value 2013-2018
Table 21 Sales of Chocolate Confectionery by Category: % Volume Growth 2013-2018
Table 22 Sales of Chocolate Confectionery by Category: % Value Growth 2013-2018
Table 23 Sales of Chocolate Tablets by Type: % Value 2013-2018
Table 24 NBO Company Shares of Chocolate Confectionery: % Value 2014-2018
Table 25 LBN Brand Shares of Chocolate Confectionery: % Value 2015-2018
Table 26 Distribution of Chocolate Confectionery by Format: % Value 2013-2018
Table 27 Forecast Sales of Chocolate Confectionery by Category: Volume 2018-2023
Table 28 Forecast Sales of Chocolate Confectionery by Category: Value 2018-2023
Table 29 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023

Gum in Georgia

HEADLINES

PROSPECTS

Stronger volume growth expected in the forecast period

Value growth is expected to slightly outperform volume growth

Sugar-free is appreciated in gum

COMPETITIVE LANDSCAPE

William Wrigley Jr Co leads gum

Cadbury follows the leader

No room for minor players

CATEGORY DATA

Table 31 Sales of Gum by Category: Volume 2013-2018
Table 32 Sales of Gum by Category: Value 2013-2018
Table 33 Sales of Gum by Category: % Volume Growth 2013-2018
Table 34 Sales of Gum by Category: % Value Growth 2013-2018
Table 35 NBO Company Shares of Gum: % Value 2014-2018
Table 36 LBN Brand Shares of Gum: % Value 2015-2018
Table 37 Distribution of Gum by Format: % Value 2013-2018
Table 38 Forecast Sales of Gum by Category: Volume 2018-2023
Table 39 Forecast Sales of Gum by Category: Value 2018-2023
Table 40 Forecast Sales of Gum by Category: % Volume Growth 2018-2023
Table 41 Forecast Sales of Gum by Category: % Value Growth 2018-2023

Ice Cream and Frozen Desserts in Georgia

HEADLINES

PROSPECTS

Distinct seasonality of ice cream consumption

Frozen desserts remains marginal, with no change in sight

Modern grocery retailers might bring stronger growth for ice cream

COMPETITIVE LANDSCAPE

Cartu-Universali leads ice cream with a wide product variety

Aisi has a different strategy

Poor presence of imports

CATEGORY DATA

Table 42 Sales of Ice Cream and Frozen Desserts by Category: Volume 2013-2018
Table 43 Sales of Ice Cream and Frozen Desserts by Category: Value 2013-2018
Table 44 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2013-2018
Table 45 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2013-2018
Table 46 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2014-2018
Table 47 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2015-2018
Table 48 NBO Company Shares of Ice Cream: % Value 2014-2018
Table 49 LBN Brand Shares of Ice Cream: % Value 2015-2018
Table 50 NBO Company Shares of Frozen Desserts: % Value 2014-2018
Table 51 LBN Brand Shares of Frozen Desserts: % Value 2015-2018
Table 52 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2013-2018
Table 53 Distribution of Ice Cream by Format: % Value 2013-2018
Table 54 Distribution of Frozen Desserts by Format: % Value 2013-2018
Table 55 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2018-2023
Table 56 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2018-2023
Table 57 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2018-2023
Table 58 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2018-2023

Savoury Snacks in Georgia

HEADLINES

PROSPECTS

Availability is a condition for success in savoury snacks

Savoury snacks are often consumed with beer

No significant health and wellness movement observed

COMPETITIVE LANDSCAPE

PepsiCo leads savoury snacks

Generics holds second position

Local producers are expected to benefit from the switch to packaged products

CATEGORY DATA

Table 59 Sales of Savoury Snacks by Category: Volume 2013-2018
Table 60 Sales of Savoury Snacks by Category: Value 2013-2018
Table 61 Sales of Savoury Snacks by Category: % Volume Growth 2013-2018
Table 62 Sales of Savoury Snacks by Category: % Value Growth 2013-2018
Table 63 NBO Company Shares of Savoury Snacks: % Value 2014-2018
Table 64 LBN Brand Shares of Savoury Snacks: % Value 2015-2018
Table 65 Distribution of Savoury Snacks by Format: % Value 2013-2018
Table 66 Forecast Sales of Savoury Snacks by Category: Volume 2018-2023
Table 67 Forecast Sales of Savoury Snacks by Category: Value 2018-2023
Table 68 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2018-2023
Table 69 Forecast Sales of Savoury Snacks by Category: % Value Growth 2018-2023

Sugar Confectionery in Georgia

HEADLINES

PROSPECTS

The affordability of sugar confectionery maintains growth

The love of sugar is another reason for the projected positive performance

Medicated confectionery sees one of the best performances

COMPETITIVE LANDSCAPE

Roshen Kondyterska Korporatsia leads sugar confectionery

A local manufacturer closely follows

Strong fragmentation is still observed in sugar confectionery

CATEGORY DATA

Table 70 Sales of Sugar Confectionery by Category: Volume 2013-2018
Table 71 Sales of Sugar Confectionery by Category: Value 2013-2018
Table 72 Sales of Sugar Confectionery by Category: % Volume Growth 2013-2018
Table 73 Sales of Sugar Confectionery by Category: % Value Growth 2013-2018
Table 74 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2013-2018
Table 75 NBO Company Shares of Sugar Confectionery: % Value 2014-2018
Table 76 LBN Brand Shares of Sugar Confectionery: % Value 2015-2018
Table 77 Distribution of Sugar Confectionery by Format: % Value 2013-2018
Table 78 Forecast Sales of Sugar Confectionery by Category: Volume 2018-2023
Table 79 Forecast Sales of Sugar Confectionery by Category: Value 2018-2023
Table 80 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023
Table 81 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2018-2023

Sweet Biscuits, Snack Bars and Fruit Snacks in Georgia

HEADLINES

PROSPECTS

Low availability and awareness lead to negligible sales of snack bars

Processed fruit snacks is expected to see an outstanding performance

Sweet biscuits is not yet mature

COMPETITIVE LANDSCAPE

The leader comes from sweet biscuits

The development of fruit snacks will bring more visibility to local producers

Fragmentation is declining

CATEGORY DATA

Table 82 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2013-2018
Table 83 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2013-2018
Table 84 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2013-2018
Table 85 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2013-2018
Table 86 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2014-2018
Table 87 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2015-2018
Table 88 NBO Company Shares of Sweet Biscuits: % Value 2014-2018
Table 89 LBN Brand Shares of Sweet Biscuits: % Value 2015-2018
Table 90 NBO Company Shares of Fruit Snacks: % Value 2014-2018
Table 91 LBN Brand Shares of Fruit Snacks: % Value 2015-2018
Table 92 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2013-2018
Table 93 Distribution of Sweet Biscuits by Format: % Value 2013-2018
Table 94 Distribution of Fruit Snacks by Format: % Value 2013-2018
Table 95 Forecast Sales of Biscuits and Snack Bars by Category: Volume 2018-2023
Table 96 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023
Table 97 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023
Table 98 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023

Baby Food in Georgia

HEADLINES

PROSPECTS

Competition amongst distribution channels supports value growth of baby food

Prepared baby food expected to be best performer over forecast period

Liquid milk formula to remain negligible in 2018 and into the forecast period

COMPETITIVE LANDSCAPE

Nestlé retains leadership of baby food

No local producers present in 2018, but could emerge over forecast period

CATEGORY DATA

Table 99 Sales of Baby Food by Category: Volume 2013-2018
Table 100 Sales of Baby Food by Category: Value 2013-2018
Table 101 Sales of Baby Food by Category: % Volume Growth 2013-2018
Table 102 Sales of Baby Food by Category: % Value Growth 2013-2018
Table 103 NBO Company Shares of Baby Food: % Value 2014-2018
Table 104 LBN Brand Shares of Baby Food: % Value 2015-2018
Table 105 Distribution of Baby Food by Format: % Value 2013-2018
Table 106 Forecast Sales of Baby Food by Category: Volume 2018-2023
Table 107 Forecast Sales of Baby Food by Category: Value 2018-2023
Table 108 Forecast Sales of Baby Food by Category: % Volume Growth 2018-2023
Table 109 Forecast Sales of Baby Food by Category: % Value Growth 2018-2023

Butter and Spreads in Georgia

HEADLINES

PROSPECTS

Low capacity of locally-produced fresh milk results in dependency on imports

Mature cooking fats maintain growth due to increasing flow of tourists

Increasing disposable incomes expected to raise demand for premium butter

COMPETITIVE LANDSCAPE

Valio retains leadership with two brands

Santino sales boosted by clean label credentials

Local production is significant but no Georgian companies rank in the top three

CATEGORY DATA

Table 110 Sales of Butter and Spreads by Category: Volume 2013-2018
Table 111 Sales of Butter and Spreads by Category: Value 2013-2018
Table 112 Sales of Butter and Spreads by Category: % Volume Growth 2013-2018
Table 113 Sales of Butter and Spreads by Category: % Value Growth 2013-2018
Table 114 NBO Company Shares of Butter and Spreads: % Value 2014-2018
Table 115 LBN Brand Shares of Butter and Spreads: % Value 2015-2018
Table 116 Distribution of Butter and Spreads by Format: % Value 2013-2018
Table 117 Forecast Sales of Butter and Spreads by Category: Volume 2018-2023
Table 118 Forecast Sales of Butter and Spreads by Category: Value 2018-2023
Table 119 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
Table 120 Forecast Sales of Butter and Spreads by Category: % Value Growth 2018-2023

Cheese in Georgia

HEADLINES

PROSPECTS

Changes in legislation bring greater trust in packaged cheese

Modern grocery retailers play significant role in switch to packaged cheese

Changing consumer habits support growth of lesser known types

COMPETITIVE LANDSCAPE

Valio Oy leads with its wide assortment

Switch to packaged cheese could change share structure over the forecast period

Strong fragmentation gradually decreasing

CATEGORY DATA

Table 121 Sales of Cheese by Category: Volume 2013-2018
Table 122 Sales of Cheese by Category: Value 2013-2018
Table 123 Sales of Cheese by Category: % Volume Growth 2013-2018
Table 124 Sales of Cheese by Category: % Value Growth 2013-2018
Table 125 Sales of Spreadable Processed Cheese by Type: % Value 2013-2018
Table 126 NBO Company Shares of Cheese: % Value 2014-2018
Table 127 LBN Brand Shares of Cheese: % Value 2015-2018
Table 128 Distribution of Cheese by Format: % Value 2013-2018
Table 129 Forecast Sales of Cheese by Category: Volume 2018-2023
Table 130 Forecast Sales of Cheese by Category: Value 2018-2023
Table 131 Forecast Sales of Cheese by Category: % Volume Growth 2018-2023
Table 132 Forecast Sales of Cheese by Category: % Value Growth 2018-2023

Drinking Milk Products in Georgia

HEADLINES

PROSPECTS

Flavoured milk drinks expected to retain lowest share of drinking milk products

Packaged drinking milk products benefits from higher food hygiene standards

Fitness trend providing a boost to sales of fat-free fresh milk

COMPETITIVE LANDSCAPE

Local production is able to stand its ground firmly

Positioning as natural and healthy brings gains to drinking milk products

Strengthening position of local producers places pressure on importers

CATEGORY DATA

Table 133 Sales of Drinking Milk Products by Category: Volume 2013-2018
Table 134 Sales of Drinking Milk Products by Category: Value 2013-2018
Table 135 Sales of Drinking Milk Products by Category: % Volume Growth 2013-2018
Table 136 Sales of Drinking Milk Products by Category: % Value Growth 2013-2018
Table 137 NBO Company Shares of Drinking Milk Products: % Value 2014-2018
Table 138 LBN Brand Shares of Drinking Milk Products: % Value 2015-2018
Table 139 Distribution of Drinking Milk Products by Format: % Value 2013-2018
Table 140 Forecast Sales of Drinking Milk Products Products by Category: Volume 2018-2023
Table 141 Forecast Sales of Drinking Milk Products Products by Category: Value 2018-2023
Table 142 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2018-2023
Table 143 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2018-2023

Other Dairy in Georgia

HEADLINES

PROSPECTS

From a low base, coffee whiteners records strong growth

Chilled snacks and chilled dairy desserts to benefit from modern grocery retailers

Fixed perception of condensed milk prohibits flavoured option from developing

COMPETITIVE LANDSCAPE

Sante GMT Products leads other dairy

Share of local production grows

CATEGORY DATA

Table 144 Sales of Other Dairy by Category: Volume 2013-2018
Table 145 Sales of Other Dairy by Category: Value 2013-2018
Table 146 Sales of Other Dairy by Category: % Volume Growth 2013-2018
Table 147 Sales of Other Dairy by Category: % Value Growth 2013-2018
Table 148 NBO Company Shares of Other Dairy: % Value 2014-2018
Table 149 LBN Brand Shares of Other Dairy: % Value 2015-2018
Table 150 Distribution of Other Dairy by Format: % Value 2013-2018
Table 151 Forecast Sales of Other Dairy by Category: Volume 2018-2023
Table 152 Forecast Sales of Other Dairy by Category: Value 2018-2023
Table 153 Forecast Sales of Other Dairy by Category: % Volume Growth 2018-2023
Table 154 Forecast Sales of Other Dairy by Category: % Value Growth 2018-2023

Yoghurt and Sour Milk Products in Georgia

HEADLINES

PROSPECTS

Healthy perception of yoghurt and sour milk products supports growth

Traditional matsoni supports further growth of sour milk products in Georgia

Innovation will support development

COMPETITIVE LANDSCAPE

Local producers increase their presence

Sante GMT Products LLC consolidates leadership due to innovation

Concentration is growing at the expense of small regional players

CATEGORY DATA

Table 155 Sales of Yoghurt and Sour Milk Products by Category: Volume 2013-2018
Table 156 Sales of Yoghurt and Sour Milk Products by Category: Value 2013-2018
Table 157 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2013-2018
Table 158 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2013-2018
Table 159 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2014-2018
Table 160 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2015-2018
Table 161 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2013-2018
Table 162 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
Table 163 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
Table 164 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
Table 165 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023

Edible Oils in Georgia

HEADLINES

PROSPECTS

Traditional consumption and low unit price of sunflower oil support its leadership

Olive oil is expected to register the strongest growth in sales over the forecast period

Edible oils unit prices show stability even in times of devaluation of local currency

COMPETITIVE LANDSCAPE

Bunge Ltd and its local subsidiary Edison SpA lead sales with the Oleina brand

Brands with local positioning stand their ground due to interesting business models

Olive oil is increasingly visible as its share of sales increases gradually

CATEGORY DATA

Table 166 Sales of Edible Oils by Category: Volume 2013-2018
Table 167 Sales of Edible Oils by Category: Value 2013-2018
Table 168 Sales of Edible Oils by Category: % Volume Growth 2013-2018
Table 169 Sales of Edible Oils by Category: % Value Growth 2013-2018
Table 170 NBO Company Shares of Edible Oils: % Value 2014-2018
Table 171 LBN Brand Shares of Edible Oils: % Value 2015-2018
Table 172 Distribution of Edible Oils by Format: % Value 2013-2018
Table 173 Forecast Sales of Edible Oils by Category: Volume 2018-2023
Table 174 Forecast Sales of Edible Oils by Category: Value 2018-2023
Table 175 Forecast Sales of Edible Oils by Category: % Volume Growth 2018-2023
Table 176 Forecast Sales of Edible Oils by Category: % Value Growth 2018-2023

Ready Meals in Georgia

HEADLINES

PROSPECTS

Frozen ready meals expected to further extend its dominance of the category

Frozen pizza will continue to struggle, but chilled lunch kits has better prospects

Chilled ready meals expected to see strong growth during the forecast period

COMPETITIVE LANDSCAPE

Ready meals remain a highly-fragmented category in 2018

No loyalty towards brands or companies observed in the category

Wide access to consumers is a strong indicator of success in ready meals

CATEGORY DATA

Table 177 Sales of Ready Meals by Category: Volume 2013-2018
Table 178 Sales of Ready Meals by Category: Value 2013-2018
Table 179 Sales of Ready Meals by Category: % Volume Growth 2013-2018
Table 180 Sales of Ready Meals by Category: % Value Growth 2013-2018
Table 181 NBO Company Shares of Ready Meals: % Value 2014-2018
Table 182 LBN Brand Shares of Ready Meals: % Value 2015-2018
Table 183 Distribution of Ready Meals by Format: % Value 2013-2018
Table 184 Forecast Sales of Ready Meals by Category: Volume 2018-2023
Table 185 Forecast Sales of Ready Meals by Category: Value 2018-2023
Table 186 Forecast Sales of Ready Meals by Category: % Volume Growth 2018-2023
Table 187 Forecast Sales of Ready Meals by Category: % Value Growth 2018-2023

Sauces, Dressings and Condiments in Georgia

HEADLINES

PROSPECTS

Table 188 has the strongest growth potential

Increasing tourism set to continue contributing to strong growth in herbs and spices

Dry sauces to remain the smallest category of all in sauces, dressing and condiments

COMPETITIVE LANDSCAPE

Unilever remains the leading branded player in sauces, dressings and condiments

Local players have significant share

Fragmentation is expected to become more evident

CATEGORY DATA

Table 189 Sales of Sauces, Dressings and Condiments by Category: Volume 2013-2018
Table 190 Sales of Sauces, Dressings and Condiments by Category: Value 2013-2018
Table 191 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2013-2018
Table 192 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2013-2018
Table 193 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2014-2018
Table 194 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2015-2018
Table 195 Distribution of Sauces, Dressings and Condiments by Format: % Value 2013-2018
Table 196 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2018-2023
Table 197 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2018-2023
Table 198 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2018-2023
Table 199 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2018-2023

Soup in Georgia

HEADLINES

PROSPECTS

Low awareness of soup hinders the category’s evolution

The evolution of modern grocery retailers likely to support the expansion of the range of soup available

COMPETITIVE LANDSCAPE

Two players continue to dominate sales of soup

No local manufacturers present in soup

CATEGORY DATA

Table 200 Sales of Soup by Category: Volume 2013-2018
Table 201 Sales of Soup by Category: Value 2013-2018
Table 202 Sales of Soup by Category: % Volume Growth 2013-2018
Table 203 Sales of Soup by Category: % Value Growth 2013-2018
Table 204 NBO Company Shares of Soup: % Value 2014-2018
Table 205 LBN Brand Shares of Soup: % Value 2015-2018
Table 206 Distribution of Soup by Format: % Value 2013-2018
Table 207 Forecast Sales of Soup by Category: Volume 2018-2023
Table 208 Forecast Sales of Soup by Category: Value 2018-2023
Table 209 Forecast Sales of Soup by Category: % Volume Growth 2018-2023
Table 210 Forecast Sales of Soup by Category: % Value Growth 2018-2023

Sweet Spreads in Georgia

HEADLINES

PROSPECTS

The absence of concerns over sugar supports the performance of sweet spreads

Jams and preserves to benefit from switch from home-made to packaged products

Expansion of modern grocery retailers support growth of packaged honey in Georgia

COMPETITIVE LANDSCAPE

Nutella remains the number one brand in sweet spreads

New players expected to appear in honey during the forecast period

The value shares of local producers are on the rise

CATEGORY DATA

Table 211 Sales of Sweet Spreads by Category: Volume 2013-2018
Table 212 Sales of Sweet Spreads by Category: Value 2013-2018
Table 213 Sales of Sweet Spreads by Category: % Volume Growth 2013-2018
Table 214 Sales of Sweet Spreads by Category: % Value Growth 2013-2018
Table 215 NBO Company Shares of Sweet Spreads: % Value 2014-2018
Table 216 LBN Brand Shares of Sweet Spreads: % Value 2015-2018
Table 217 Distribution of Sweet Spreads by Format: % Value 2013-2018
Table 218 Forecast Sales of Sweet Spreads by Category: Volume 2018-2023
Table 219 Forecast Sales of Sweet Spreads by Category: Value 2018-2023
Table 220 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2018-2023
Table 221 Forecast Sales of Sweet Spreads by Category: % Value Growth 2018-2023

Baked Goods in Georgia

HEADLINES

PROSPECTS

Bread consumption habits of local consumers set to spur growth rates

Unpackaged cakes still going strong despite the general trend towards packaged products

Dessert mixes expected to see the highest value growth in the forecast period

COMPETITIVE LANDSCAPE

Bread manufacturer leads value sales

Artisanal players maintain a significant role, although their share is declining

Local producers remain in the leading positions

CATEGORY DATA

Table 222 Sales of Baked Goods by Category: Volume 2013-2018
Table 223 Sales of Baked Goods by Category: Value 2013-2018
Table 224 Sales of Baked Goods by Category: % Volume Growth 2013-2018
Table 225 Sales of Baked Goods by Category: % Value Growth 2013-2018
Table 226 NBO Company Shares of Baked Goods: % Value 2014-2018
Table 227 LBN Brand Shares of Baked Goods: % Value 2015-2018
Table 228 Distribution of Baked Goods by Format: % Value 2013-2018
Table 229 Forecast Sales of Baked Goods by Category: Volume 2018-2023
Table 230 Forecast Sales of Baked Goods by Category: Value 2018-2023
Table 231 Forecast Sales of Baked Goods by Category: % Volume Growth 2018-2023
Table 232 Forecast Sales of Baked Goods by Category: % Value Growth 2018-2023

Breakfast Cereals in Georgia

HEADLINES

PROSPECTS

Muesli and granola expected to remain one of the most dynamic categories

Younger population plays a significant role in developing the category

The spread of modern grocery retailers one more factor supporting breakfast cereals

COMPETITIVE LANDSCAPE

Lantmännen leads value sales of breakfast cereals

Nordic by Raisio Oyj ranks second

Competition is expected to intensify over the forecast period

CATEGORY DATA

Table 233 Sales of Breakfast Cereals by Category: Volume 2013-2018
Table 234 Sales of Breakfast Cereals by Category: Value 2013-2018
Table 235 Sales of Breakfast Cereals by Category: % Volume Growth 2013-2018
Table 236 Sales of Breakfast Cereals by Category: % Value Growth 2013-2018
Table 237 NBO Company Shares of Breakfast Cereals: % Value 2014-2018
Table 238 LBN Brand Shares of Breakfast Cereals: % Value 2015-2018
Table 239 Distribution of Breakfast Cereals by Format: % Value 2013-2018
Table 240 Forecast Sales of Breakfast Cereals by Category: Volume 2018-2023
Table 241 Forecast Sales of Breakfast Cereals by Category: Value 2018-2023
Table 242 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
Table 243 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2018-2023

Processed Fruit and Vegetables in Georgia

HEADLINES

PROSPECTS

Expansion of modern grocery retailers to support sales growth in processed fruit and vegetables

Frozen fruit remains the most dynamic category

Frozen processed potatoes remains the leader in frozen processed fruit and vegetables

COMPETITIVE LANDSCAPE

Local player Gore Feeding Cannery Kula leads, generating one-fifth of value sales

Minor players expected to lose ground during the forecast period

Unpackaged processed fruit and vegetables unable to compete with packaged options

CATEGORY DATA

Table 244 Sales of Processed Fruit and Vegetables by Category: Volume 2013-2018
Table 245 Sales of Processed Fruit and Vegetables by Category: Value 2013-2018
Table 246 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2013-2018
Table 247 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2013-2018
Table 248 NBO Company Shares of Processed Fruit and Vegetables: % Value 2014-2018
Table 249 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2015-2018
Table 250 Distribution of Processed Fruit and Vegetables by Format: % Value 2013-2018
Table 251 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023
Table 252 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2018-2023
Table 253 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023
Table 254 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023

Processed Meat and Seafood in Georgia

HEADLINES

PROSPECTS

Lack of strong seafood consumption an obstacle to growth in processed seafood

Lack of health concerns over chilled processed meat set to support sales

Meat substitutes not expected to appear in forecast period

COMPETITIVE LANDSCAPE

Vake Ltd benefits from strong brand awareness

Positioning of brands with German names seems to be a good marketing strategy

CATEGORY DATA

Table 255 Sales of Processed Meat and Seafood by Category: Volume 2013-2018
Table 256 Sales of Processed Meat and Seafood by Category: Value 2013-2018
Table 257 Sales of Processed Meat and Seafood by Category: % Volume Growth 2013-2018
Table 258 Sales of Processed Meat and Seafood by Category: % Value Growth 2013-2018
Table 259 NBO Company Shares of Processed Meat and Seafood: % Value 2014-2018
Table 260 LBN Brand Shares of Processed Meat and Seafood: % Value 2015-2018
Table 261 Distribution of Processed Meat and Seafood by Format: % Value 2013-2018
Table 262 Forecast Sales of Processed Meat and Seafood by Category: Volume 2018-2023
Table 263 Forecast Sales of Processed Meat and Seafood by Category: Value 2018-2023
Table 264 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2018-2023
Table 265 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2018-2023

Rice, Pasta and Noodles in Georgia

HEADLINES

PROSPECTS

Unpackaged products losing share but more slowly than in other packaged food categories

Rice set to continue registering positive sales growing thanks to healthy image

COMPETITIVE LANDSCAPE

Generics remains the most significant presence in rice, pasta and noodles

Biggest consolidation observed in noodles

CATEGORY DATA

Table 266 Sales of Rice, Pasta and Noodles by Category: Volume 2013-2018
Table 267 Sales of Rice, Pasta and Noodles by Category: Value 2013-2018
Table 268 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2013-2018
Table 269 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2013-2018
Table 270 NBO Company Shares of Rice, Pasta and Noodles: % Value 2014-2018
Table 271 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2015-2018
Table 272 NBO Company Shares of Rice: % Value 2014-2018
Table 273 LBN Brand Shares of Rice: % Value 2015-2018
Table 274 NBO Company Shares of Pasta: % Value 2014-2018
Table 275 LBN Brand Shares of Pasta: % Value 2015-2018
Table 276 NBO Company Shares of Noodles: % Value 2014-2018
Table 277 LBN Brand Shares of Noodles: % Value 2015-2018
Table 278 Distribution of Rice, Pasta and Noodles by Format: % Value 2013-2018
Table 279 Distribution of Rice by Format: % Value 2013-2018
Table 280 Distribution of Pasta by Format: % Value 2013-2018
Table 281 Distribution of Noodles by Format: % Value 2013-2018
Table 282 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023
Table 283 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2018-2023
Table 284 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023
Table 285 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023

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