Packaged Food in Georgia

Packaged Food in Georgia

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Foodservice takes a big hit in 2020, but traditional restaurants will benefit from their low prices and the enduring popularity of Georgian cuisine with both visitors and locals
Modern establishments offering quick and easy meals gain ground, and the brunch concept sees growth in popularity
Outlets with a nimble approach to online development have better life expectancy

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2015-2020
Table 6 Sales of Packaged Food by Category: Value 2015-2020
Table 7 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 8 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 9 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 10 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 11 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 12 Penetration of Private Label by Category: % Value 2015-2020
Table 13 Distribution of Packaged Food by Format: % Value 2015-2020
Table 14 Distribution of Packaged Food by Format and Category: % Value 2020
Table 15 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 16 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Baby Food in Georgia

KEY DATA FINDINGS

2020 IMPACT

Nestlé will retain its lead in 2020, but its current retail value share will continue to slide

Pharmacies will lead retail volume sales of baby food in 2020

Prepared baby food will see strong current retail value growth in 2020, though dried baby food will continue to lead

RECOVERY AND OPPORTUNITIES

Convenience and value-adding products will remain an important factor influencing retail volume sales of baby food into the forecast period

Baby food will remain dominated by imported products into the forecast period

Prepared food will be boosted by increased availability into the forecast period

CATEGORY DATA

Table 19 Sales of Baby Food by Category: Volume 2015-2020
Table 20 Sales of Baby Food by Category: Value 2015-2020
Table 21 Sales of Baby Food by Category: % Volume Growth 2015-2020
Table 22 Sales of Baby Food by Category: % Value Growth 2015-2020
Table 23 NBO Company Shares of Baby Food: % Value 2016-2020
Table 24 LBN Brand Shares of Baby Food: % Value 2017-2020
Table 25 Distribution of Baby Food by Format: % Value 2015-2020
Table 26 Forecast Sales of Baby Food by Category: Volume 2020-2025
Table 27 Forecast Sales of Baby Food by Category: Value 2020-2025
Table 28 Forecast Sales of Baby Food by Category: % Volume Growth 2020-2025
Table 29 Forecast Sales of Baby Food by Category: % Value Growth 2020-2025

Butter and Spreads in Georgia

KEY DATA FINDINGS

2020 IMPACT

Butter will continue to see the highest current retail value growth in 2020, as consumers grow increasingly health conscious

Valio will consolidate its leading position in 2020 due to its trusted quality reputation

Sante GMT Products will perform well in 2020, focusing on premium butter products

RECOVERY AND OPPORTUNITIES

Butter will see strong retail volume growth into the forecast period

Local producers are expected to move into premium butter products into the forecast period

Teksun will maintain strength in cooking fats thanks to effective marketing and distribution

CATEGORY DATA

Table 30 Sales of Butter and Spreads by Category: Volume 2015-2020
Table 31 Sales of Butter and Spreads by Category: Value 2015-2020
Table 32 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020
Table 33 Sales of Butter and Spreads by Category: % Value Growth 2015-2020
Table 34 NBO Company Shares of Butter and Spreads: % Value 2016-2020
Table 35 LBN Brand Shares of Butter and Spreads: % Value 2017-2020
Table 36 Distribution of Butter and Spreads by Format: % Value 2015-2020
Table 37 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025
Table 38 Forecast Sales of Butter and Spreads by Category: Value 2020-2025
Table 39 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
Table 40 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025

Cheese in Georgia

KEY DATA FINDINGS

2020 IMPACT

Spreadable processed will be the most dynamic product in cheese in 2020 thanks to convenience and growing awareness of imported products

Players offering packaged cheese will gain current retail value share in 2020, such as Sante and Georgian-Eco

Valio Oy will continue to lead cheese in 2020

RECOVERY AND OPPORTUNITIES

Packaged cheese is set to benefit from new labelling requirements into the forecast period

Smaller companies may be squeezed out into the forecast period, as wealthier larger players expand

New regulations on cheese will lead to a spike in unit price into the forecast period and place unpackaged cheese under pressure

CATEGORY DATA

Table 41 Sales of Cheese by Category: Volume 2015-2020
Table 42 Sales of Cheese by Category: Value 2015-2020
Table 43 Sales of Cheese by Category: % Volume Growth 2015-2020
Table 44 Sales of Cheese by Category: % Value Growth 2015-2020
Table 45 Sales of Spreadable Processed Cheese by Type: % Value 2015-2020
Table 46 NBO Company Shares of Cheese: % Value 2016-2020
Table 47 LBN Brand Shares of Cheese: % Value 2017-2020
Table 48 Distribution of Cheese by Format: % Value 2015-2020
Table 49 Forecast Sales of Cheese by Category: Volume 2020-2025
Table 50 Forecast Sales of Cheese by Category: Value 2020-2025
Table 51 Forecast Sales of Cheese by Category: % Volume Growth 2020-2025
Table 52 Forecast Sales of Cheese by Category: % Value Growth 2020-2025

Drinking Milk Products in Georgia

KEY DATA FINDINGS

2020 IMPACT

Sante will continue to benefit from long-standing presence and extensive dairy portfolio

Wimm-Bill-Dann will maintain its second rank in drinking milk in 2020, leading flavoured milk

Powder milk demand will decline in 2020 as consumer health awareness rises

RECOVERY AND OPPORTUNITIES

Local companies expected to increase retail volume share in milk into the forecast period

Door-to-door delivery will suffer as more trustworthy alternatives rise, which will boost packaged milk sales into the forecast period

Increasing health awareness will impact drinking milk into the forecast period, reducing demand for full fat milk

CATEGORY DATA

Table 53 Sales of Drinking Milk Products by Category: Volume 2015-2020
Table 54 Sales of Drinking Milk Products by Category: Value 2015-2020
Table 55 Sales of Drinking Milk Products by Category: % Volume Growth 2015-2020
Table 56 Sales of Drinking Milk Products by Category: % Value Growth 2015-2020
Table 57 NBO Company Shares of Drinking Milk Products: % Value 2016-2020
Table 58 LBN Brand Shares of Drinking Milk Products: % Value 2017-2020
Table 59 Distribution of Drinking Milk Products by Format: % Value 2015-2020
Table 60 Forecast Sales of Drinking Milk Products Products by Category: Volume 2020-2025
Table 61 Forecast Sales of Drinking Milk Products Products by Category: Value 2020-2025
Table 62 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2020-2025
Table 63 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2020-2025

Yoghurt and Sour Milk Products in Georgia

KEY DATA FINDINGS

2020 IMPACT

Drinking matsoni will drive retail volume sales in Georgia in 2020

Yoghurt will remain dominated by imported products in 2020, while sour milk will be led by local companies

Saunte will continue to lead yoghurt and sour milk in 2020, due to popularity of matsoni

RECOVERY AND OPPORTUNITIES

Packaged matsoni will increasingly spread into grocery outlets over the forecast period

Local players will benefit from proximity to consumers over the forecast period

Smaller players will be squeezed out into the forecast period as competition intensifies

CATEGORY DATA

Table 64 Sales of Yoghurt and Sour Milk Products by Category: Volume 2015-2020
Table 65 Sales of Yoghurt and Sour Milk Products by Category: Value 2015-2020
Table 66 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2015-2020
Table 67 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2015-2020
Table 68 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2016-2020
Table 69 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2017-2020
Table 70 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2015-2020
Table 71 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025
Table 72 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025
Table 73 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025
Table 74 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025

Other Dairy in Georgia

KEY DATA FINDINGS

2020 IMPACT

Sante will maintain lead in 2020 with extensive product range and established trust

Health awareness will continue to grow in Georgia in 2020, with yoghurt and sour milk expected to see new products launching in line with this trend

Growing availability boosts coffee whiteners, while condensed milk faces maturity

RECOVERY AND OPPORTUNITIES

Lower-income consumers will maintain demand for products made from powder milk, despite unhealthy image

Local players focussing on cream may see current retail value shares slide into the forecast period

Lack of chilled storage will be a disadvantage for independent small grocers into the forecast period

CATEGORY DATA

Table 75 Sales of Other Dairy by Category: Volume 2015-2020
Table 76 Sales of Other Dairy by Category: Value 2015-2020
Table 77 Sales of Other Dairy by Category: % Volume Growth 2015-2020
Table 78 Sales of Other Dairy by Category: % Value Growth 2015-2020
Table 79 NBO Company Shares of Other Dairy: % Value 2016-2020
Table 80 LBN Brand Shares of Other Dairy: % Value 2017-2020
Table 81 Distribution of Other Dairy by Format: % Value 2015-2020
Table 82 Forecast Sales of Other Dairy by Category: Volume 2020-2025
Table 83 Forecast Sales of Other Dairy by Category: Value 2020-2025
Table 84 Forecast Sales of Other Dairy by Category: % Volume Growth 2020-2025
Table 85 Forecast Sales of Other Dairy by Category: % Value Growth 2020-2025

Edible Oils in Georgia

KEY DATA FINDINGS

2020 IMPACT

Olive oil gets a boost from healthy profiling, while local production emerges as imports are affected

Karva’s local profile and economy and premium brand positioning appeal to consumers across the spectrum

Well-established Oleina brand benefits from strong advertising and in-store positioning

RECOVERY AND OPPORTUNITIES

Locally produced olive oil will gain momentum as competition increases and consumers seek to support their local economy

Economic uncertainty will likely hamper innovation in edible oils in the short to medium term

Changing food preferences and health awareness will drive growth in olive oil in the future

CATEGORY DATA

Table 86 Sales of Edible Oils by Category: Volume 2015-2020
Table 87 Sales of Edible Oils by Category: Value 2015-2020
Table 88 Sales of Edible Oils by Category: % Volume Growth 2015-2020
Table 89 Sales of Edible Oils by Category: % Value Growth 2015-2020
Table 90 NBO Company Shares of Edible Oils: % Value 2016-2020
Table 91 LBN Brand Shares of Edible Oils: % Value 2017-2020
Table 92 Distribution of Edible Oils by Format: % Value 2015-2020
Table 93 Forecast Sales of Edible Oils by Category: Volume 2020-2025
Table 94 Forecast Sales of Edible Oils by Category: Value 2020-2025
Table 95 Forecast Sales of Edible Oils by Category: % Volume Growth 2020-2025
Table 96 Forecast Sales of Edible Oils by Category: % Value Growth 2020-2025

Ready Meals in Georgia

KEY DATA FINDINGS

2020 IMPACT

Chilled ready meals benefit from convenience and perception as healthier alternatives in 2020

Demand rises as lifestyles accelerate, particularly among younger consumers

Grocery retailers contribute to increased popularity with wide presence and competitive prices

RECOVERY AND OPPORTUNITIES

Frozen pizza and chilled lunch kits set to see developments as they strive to compete against takeaway and food delivery services

Domestic players will go head to head with imported brands and seek to offer value for money

Fragmentation in ready meals is set to continue across the forecast period

CATEGORY DATA

Table 97 Sales of Ready Meals by Category: Volume 2015-2020
Table 98 Sales of Ready Meals by Category: Value 2015-2020
Table 99 Sales of Ready Meals by Category: % Volume Growth 2015-2020
Table 100 Sales of Ready Meals by Category: % Value Growth 2015-2020
Table 101 NBO Company Shares of Ready Meals: % Value 2016-2020
Table 102 LBN Brand Shares of Ready Meals: % Value 2017-2020
Table 103 Distribution of Ready Meals by Format: % Value 2015-2020
Table 104 Forecast Sales of Ready Meals by Category: Volume 2020-2025
Table 105 Forecast Sales of Ready Meals by Category: Value 2020-2025
Table 106 Forecast Sales of Ready Meals by Category: % Volume Growth 2020-2025
Table 107 Forecast Sales of Ready Meals by Category: % Value Growth 2020-2025

Sauces, Dressings and Condiments in Georgia

KEY DATA FINDINGS

2020 IMPACT

Impact of loss of tourism on herbs and spices is mitigated by home cooking trend, which also boosts table sauces

Unilever leads thanks to its longstanding presence and advertising support

Maximum visibility and healthy positioning contribute to Marneuli’s strong performance

RECOVERY AND OPPORTUNITIES

Economic uncertainty will likely hamper innovation in the short term, while urbanisation and lifestyle trends will result in shifts towards packaged products

Georgian sauces, herbs and spices will suffer from loss of tourists in the short to medium term, but more home cooking can offset impact

Fragmentation set to continue as product variety becomes increasingly diverse

CATEGORY DATA

Table 108 Sales of Sauces, Dressings and Condiments by Category: Volume 2015-2020
Table 109 Sales of Sauces, Dressings and Condiments by Category: Value 2015-2020
Table 110 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2015-2020
Table 111 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2015-2020
Table 112 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2016-2020
Table 113 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2017-2020
Table 114 Distribution of Sauces, Dressings and Condiments by Format: % Value 2015-2020
Table 115 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2020-2025
Table 116 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2020-2025
Table 117 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2020-2025
Table 118 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2020-2025

Sweet Spreads in Georgia

KEY DATA FINDINGS

2020 IMPACT

Domestic sweet spreads see some growth, but the climate remains fairly stagnant in 2020

Local players with affordable products benefit from home-made to packaged products shift

Nutella enjoys a high level of consumer awareness and support from advertising and promotion

RECOVERY AND OPPORTUNITIES

Penetration of modern grocery retailers contributes to demand for packaged honey at the expense of unpackaged varieties

Declining home production of jams and preserves benefits demand for packaged products

Sugar levels are not yet an issue for Georgian consumers, but increasing popularity of nut and seed based spreads may herald a change in attitude

CATEGORY DATA

Table 119 Sales of Sweet Spreads by Category: Volume 2015-2020
Table 120 Sales of Sweet Spreads by Category: Value 2015-2020
Table 121 Sales of Sweet Spreads by Category: % Volume Growth 2015-2020
Table 122 Sales of Sweet Spreads by Category: % Value Growth 2015-2020
Table 123 NBO Company Shares of Sweet Spreads: % Value 2016-2020
Table 124 LBN Brand Shares of Sweet Spreads: % Value 2017-2020
Table 125 Distribution of Sweet Spreads by Format: % Value 2015-2020
Table 126 Forecast Sales of Sweet Spreads by Category: Volume 2020-2025
Table 127 Forecast Sales of Sweet Spreads by Category: Value 2020-2025
Table 128 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
Table 129 Forecast Sales of Sweet Spreads by Category: % Value Growth 2020-2025

Soup in Georgia

KEY DATA FINDINGS

2020 IMPACT

Soup benefits from a wholesome and affordable image in economically constrained times

Foodservice volume plummets, but home consumption of soups rises during lockdown

Galina Blanca and Maggi benefit from strong penetration, consumer awareness and investment in promotion

RECOVERY AND OPPORTUNITIES

Tradition of home preparation and low consumer awareness limit potential for packaged soup

Imported products to remain dominant as low prices stifle potential for local soup products

Expansion of modern grocery stores will benefit soup sales during the forecast period

CATEGORY DATA

Table 130 Sales of Soup by Category: Volume 2015-2020
Table 131 Sales of Soup by Category: Value 2015-2020
Table 132 Sales of Soup by Category: % Volume Growth 2015-2020
Table 133 Sales of Soup by Category: % Value Growth 2015-2020
Table 134 NBO Company Shares of Soup: % Value 2016-2020
Table 135 LBN Brand Shares of Soup: % Value 2017-2020
Table 136 Distribution of Soup by Format: % Value 2015-2020
Table 137 Forecast Sales of Soup by Category: Volume 2020-2025
Table 138 Forecast Sales of Soup by Category: Value 2020-2025
Table 139 Forecast Sales of Soup by Category: % Volume Growth 2020-2025
Table 140 Forecast Sales of Soup by Category: % Value Growth 2020-2025

Baked Goods in Georgia

KEY DATA FINDINGS

2020 IMPACT

Bread industry helped by state initiatives and support from Kazakhstan, after previous poor gain yield in Russia

Consumers noted to switch to packaged products for hygiene reasons, however fresh bread traditions continue in rural areas

Puri Ltd maintains lead in fragmented category, as players step up their marketing efforts

RECOVERY AND OPPORTUNITIES

Stable unit prices in bread set to assist recovery of the industry towards onwards growth

Enhanced advertising becoming essential for players to stay in the game

Players adapt their offerings to meet changing consumer needs

CATEGORY DATA

Table 141 Sales of Baked Goods by Category: Volume 2015-2020
Table 142 Sales of Baked Goods by Category: Value 2015-2020
Table 143 Sales of Baked Goods by Category: % Volume Growth 2015-2020
Table 144 Sales of Baked Goods by Category: % Value Growth 2015-2020
Table 145 NBO Company Shares of Baked Goods: % Value 2016-2020
Table 146 LBN Brand Shares of Baked Goods: % Value 2017-2020
Table 147 Distribution of Baked Goods by Format: % Value 2015-2020
Table 148 Forecast Sales of Baked Goods by Category: Volume 2020-2025
Table 149 Forecast Sales of Baked Goods by Category: Value 2020-2025
Table 150 Forecast Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 151 Forecast Sales of Baked Goods by Category: % Value Growth 2020-2025

Breakfast Cereals in Georgia

KEY DATA FINDINGS

2020 IMPACT

Breakfast cereals maintains growth, despite consumers cutting back on non-essential purchases

Muesli and granola continue to grow, thanks to healthy image and affordability

Lantmännen maintains lead with Start brand, thanks to strong distribution, high brand awareness and affordability

RECOVERY AND OPPORTUNITIES

Affordability will remain key to maintain sales and attract more private label entries

Ongoing consumer interest in muesli and granola expected to lead to future developments

Marketing efforts required to remain front-of-mind for consumers

CATEGORY DATA

Table 152 Sales of Breakfast Cereals by Category: Volume 2015-2020
Table 153 Sales of Breakfast Cereals by Category: Value 2015-2020
Table 154 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020
Table 155 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020
Table 156 NBO Company Shares of Breakfast Cereals: % Value 2016-2020
Table 157 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020
Table 158 Distribution of Breakfast Cereals by Format: % Value 2015-2020
Table 159 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 160 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025
Table 161 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 162 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2020-2025

Processed Meat and Seafood in Georgia

KEY DATA FINDINGS

2020 IMPACT

Processed meat and seafood remains robust in 2020, despite challenges from COVID-19

Processed seafood faces challenges from regional limitations, whilst meat substitutes remains negligible

Top players maintain status quo thanks to distribution strategies and price-to-quality ratios

RECOVERY AND OPPORTUNITIES

Biggest opportunities in processed meat: affordability, quality, and traditional values

Stricter quality controls set to inspire an organic trend with domestic producers

Trust trend for German-named products in meat and seafood set to continue

CATEGORY DATA

Table 163 Sales of Processed Meat and Seafood by Category: Volume 2015-2020
Table 164 Sales of Processed Meat and Seafood by Category: Value 2015-2020
Table 165 Sales of Processed Meat and Seafood by Category: % Volume Growth 2015-2020
Table 166 Sales of Processed Meat and Seafood by Category: % Value Growth 2015-2020
Table 167 NBO Company Shares of Processed Meat and Seafood: % Value 2016-2020
Table 168 LBN Brand Shares of Processed Meat and Seafood: % Value 2017-2020
Table 169 Distribution of Processed Meat and Seafood by Format: % Value 2015-2020
Table 170 Forecast Sales of Processed Meat and Seafood by Category: Volume 2020-2025
Table 171 Forecast Sales of Processed Meat and Seafood by Category: Value 2020-2025
Table 172 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2020-2025
Table 173 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2020-2025

Processed Fruit and Vegetables in Georgia

KEY DATA FINDINGS

2020 IMPACT

Shelf stable vegetables remain most significant category, thanks to affordability and convenience

Processed fruit remains traditionally unpopular, due to wide availability of fresh fruit all year round

Kula brand maintains top place despite losing shares, as second-placed Coopoliva edges closer

RECOVERY AND OPPORTUNITIES

Shelf stable vegetables and frozen potatoes set to remain popular mainstays over the forecast period

Unpackaged variants remain unable to compete, compounded by COVID-19

Strong advertising remains key to build brand trust

CATEGORY DATA

Table 174 Sales of Processed Fruit and Vegetables by Category: Volume 2015-2020
Table 175 Sales of Processed Fruit and Vegetables by Category: Value 2015-2020
Table 176 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2015-2020
Table 177 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2015-2020
Table 178 NBO Company Shares of Processed Fruit and Vegetables: % Value 2016-2020
Table 179 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2017-2020
Table 180 Distribution of Processed Fruit and Vegetables by Format: % Value 2015-2020
Table 181 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
Table 182 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
Table 183 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
Table 184 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025

Rice, Pasta and Noodles in Georgia

KEY DATA FINDINGS

2020 IMPACT

Rice and pasta see subsidised investment to keep prices and volume sales stable

Rice, pasta and noodles bucks the packaged trend, with unpackaged variants popular for their cheaper prices

Anakom maintains overall lead and tops the noodles list, whereas pasta and rice remain generic and based on price

RECOVERY AND OPPORTUNITIES

Benefits of basic fare set to keep growth steady over forecast period

Packaged players face challenges from significantly cheaper unpackaged variants

Importance of branding in noodles may attract other players

CATEGORY DATA

Table 185 Sales of Rice, Pasta and Noodles by Category: Volume 2015-2020
Table 186 Sales of Rice, Pasta and Noodles by Category: Value 2015-2020
Table 187 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2015-2020
Table 188 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2015-2020
Table 189 NBO Company Shares of Rice, Pasta and Noodles: % Value 2016-2020
Table 190 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2017-2020
Table 191 NBO Company Shares of Rice: % Value 2016-2020
Table 192 LBN Brand Shares of Rice: % Value 2017-2020
Table 193 NBO Company Shares of Pasta: % Value 2016-2020
Table 194 LBN Brand Shares of Pasta: % Value 2017-2020
Table 195 NBO Company Shares of Noodles: % Value 2016-2020
Table 196 LBN Brand Shares of Noodles: % Value 2017-2020
Table 197 Distribution of Rice, Pasta and Noodles by Format: % Value 2015-2020
Table 198 Distribution of Rice by Format: % Value 2015-2020
Table 199 Distribution of Pasta by Format: % Value 2015-2020
Table 200 Distribution of Noodles by Format: % Value 2015-2020
Table 201 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 202 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 203 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 204 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025

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