Packaged Food in Georgia

Packaged Food in Georgia

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Foodservice takes a big hit in 2020, but traditional restaurants will benefit from their low prices and the enduring popularity of Georgian cuisine with both visitors and locals
Modern establishments offering quick and easy meals gain ground, and the brunch concept sees growth in popularity
Outlets with a nimble approach to online development have better life expectancy

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2015-2020
Table 6 Sales of Packaged Food by Category: Value 2015-2020
Table 7 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 8 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 9 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 10 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 11 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 12 Penetration of Private Label by Category: % Value 2015-2020
Table 13 Distribution of Packaged Food by Format: % Value 2015-2020
Table 14 Distribution of Packaged Food by Format and Category: % Value 2020
Table 15 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 16 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Chocolate Confectionery in Georgia

KEY DATA FINDINGS

2020 IMPACT

Chocolate with toys leads chocolate confectionery, as retail volume sales of boxed assortments likely to decline

Health awareness will grow in Georgia in 2020, impacting chocolate confectionery along with religious fasting

Mars will continue to lead chocolate confectionery in 2020

RECOVERY AND OPPORTUNITIES

Consumers are increasingly likely to shift to healthier snacks into the forecast period, though the transition is expected to be gradual

With high levels of chocolate confectionery imported into Georgia, price fluctuations are expected into the forecast period

Unpackaged chocolate confectionery is likely to continue to decline

CATEGORY DATA

Table 19 Sales of Chocolate Confectionery by Category: Volume 2015-2020
Table 20 Sales of Chocolate Confectionery by Category: Value 2015-2020
Table 21 Sales of Chocolate Confectionery by Category: % Volume Growth 2015-2020
Table 22 Sales of Chocolate Confectionery by Category: % Value Growth 2015-2020
Table 23 Sales of Chocolate Tablets by Type: % Value 2015-2020
Table 24 NBO Company Shares of Chocolate Confectionery: % Value 2016-2020
Table 25 LBN Brand Shares of Chocolate Confectionery: % Value 2017-2020
Table 26 Distribution of Chocolate Confectionery by Format: % Value 2015-2020
Table 27 Forecast Sales of Chocolate Confectionery by Category: Volume 2020-2025
Table 28 Forecast Sales of Chocolate Confectionery by Category: Value 2020-2025
Table 29 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2020-2025
Table 30 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2020-2025

Gum in Georgia

KEY DATA FINDINGS

2020 IMPACT

Concerns over the dangers of sugarised gum causes boon in sales of sugar-free products

Wrigley Jr Co will maintain the highest current retail value share in 2020 while Cadbury’s will follow close behind

Perfetti Van Melle will maintain third rank by focusing on younger consumers, but will still lose current retail value share

RECOVERY AND OPPORTUNITIES

Innovation and strong advertising expected to drive retail volume sales of gum in the forecast period

Chewing gum will continue to be an impulse purchase into the forecast period

Gum is expected to see stable growth into the forecast period, and won’t be impacted by currency fluctuations

CATEGORY DATA

Table 31 Sales of Gum by Category: Volume 2015-2020
Table 32 Sales of Gum by Category: Value 2015-2020
Table 33 Sales of Gum by Category: % Volume Growth 2015-2020
Table 34 Sales of Gum by Category: % Value Growth 2015-2020
Table 35 NBO Company Shares of Gum: % Value 2016-2020
Table 36 LBN Brand Shares of Gum: % Value 2017-2020
Table 37 Distribution of Gum by Format: % Value 2015-2020
Table 38 Forecast Sales of Gum by Category: Volume 2020-2025
Table 39 Forecast Sales of Gum by Category: Value 2020-2025
Table 40 Forecast Sales of Gum by Category: % Volume Growth 2020-2025
Table 41 Forecast Sales of Gum by Category: % Value Growth 2020-2025

Sugar Confectionery in Georgia

KEY DATA FINDINGS

2020 IMPACT

Roshen Kondyterska Korporatsia will lead sugar confectionery in 2020

Medicated confectionery will see strong retail value sales in 2020

Sugar confectionery unlikely to be badly hit by COVID-19, maintaining popularity as an affordable indulgence

RECOVERY AND OPPORTUNITIES

Awareness of health and wellness is likely to grow among parents into the forecast period, but growth of sugar confectionery is still expected

Unpackaged products will still dominate sugar confectionery sales in the near forecast period, though proposed legislation may damage this format

Barambo expected to face price fluctuations into the forecast period, though Georgian heritage may boost popularity

CATEGORY DATA

Table 42 Sales of Sugar Confectionery by Category: Volume 2015-2020
Table 43 Sales of Sugar Confectionery by Category: Value 2015-2020
Table 44 Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020
Table 45 Sales of Sugar Confectionery by Category: % Value Growth 2015-2020
Table 46 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2015-2020
Table 47 NBO Company Shares of Sugar Confectionery: % Value 2016-2020
Table 48 LBN Brand Shares of Sugar Confectionery: % Value 2017-2020
Table 49 Distribution of Sugar Confectionery by Format: % Value 2015-2020
Table 50 Forecast Sales of Sugar Confectionery by Category: Volume 2020-2025
Table 51 Forecast Sales of Sugar Confectionery by Category: Value 2020-2025
Table 52 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025
Table 53 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2020-2025

Sweet Biscuits, Snack Bars and Fruit Snacks in Georgia

KEY DATA FINDINGS

2020 IMPACT

Snack bars will see strong retail volume growth in 2020, due to increased availability

Fruit snacks is likely to see the strongest current retail value growth in 2020, as traditional fruit snacks move to packaged format

Mondelez will continue to lead sweet biscuits, snack bars and fruit snacks in 2020, with local brands likely to gain popularity

RECOVERY AND OPPORTUNITIES

Smaller companies likely to struggle into the forecast period, due to the higher costs of supermarkets

Retail volume sales of snack bars and processed fruit snacks is expected to rise into the forecast period

Local brands will perform well into the forecast period, with Kareli Agro Industry expected to see strong retail volume sales

CATEGORY DATA

Table 54 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2015-2020
Table 55 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2015-2020
Table 56 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2015-2020
Table 57 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2015-2020
Table 58 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2016-2020
Table 59 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2017-2020
Table 60 NBO Company Shares of Sweet Biscuits: % Value 2016-2020
Table 61 LBN Brand Shares of Sweet Biscuits: % Value 2017-2020
Table 62 NBO Company Shares of Snack Bars: % Value 2016-2020
Table 63 LBN Brand Shares of Snack Bars: % Value 2017-2020
Table 64 NBO Company Shares of Fruit Snacks: % Value 2016-2020
Table 65 LBN Brand Shares of Fruit Snacks: % Value 2017-2020
Table 66 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2015-2020
Table 67 Distribution of Sweet Biscuits by Format: % Value 2015-2020
Table 68 Distribution of Snack Bars by Format: % Value 2015-2020
Table 69 Distribution of Fruit Snacks by Format: % Value 2015-2020
Table 70 Forecast Sales of Biscuits and Snack Bars by Category: Volume 2020-2025
Table 71 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025
Table 72 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025
Table 73 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025

Ice Cream and Frozen Desserts in Georgia

KEY DATA FINDINGS

2020 IMPACT

Seasonality needs to be overcome to achieve greater demand

Cartu-Universali will continue to lead ice cream in Georgia in 2020, with wide distribution in stores

Companies are likely to develop premium and targeted products in 2020

RECOVERY AND OPPORTUNITIES

The seasonality of ice cream may be reduced into the forecast period if supermarkets push for year-round sales

Local brands set to remain key, with Barambo expected to gain share thanks to strong marketing

Packaged frozen desserts will struggle into the forecast period

CATEGORY DATA

Table 74 Sales of Ice Cream and Frozen Desserts by Category: Volume 2015-2020
Table 75 Sales of Ice Cream and Frozen Desserts by Category: Value 2015-2020
Table 76 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2015-2020
Table 77 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2015-2020
Table 78 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2016-2020
Table 79 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2017-2020
Table 80 NBO Company Shares of Ice Cream: % Value 2016-2020
Table 81 LBN Brand Shares of Ice Cream: % Value 2017-2020
Table 82 NBO Company Shares of Frozen Desserts: % Value 2016-2020
Table 83 LBN Brand Shares of Frozen Desserts: % Value 2017-2020
Table 84 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2015-2020
Table 85 Distribution of Ice Cream by Format: % Value 2015-2020
Table 86 Distribution of Frozen Desserts by Format: % Value 2015-2020
Table 87 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2020-2025
Table 88 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2020-2025
Table 89 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2020-2025
Table 90 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2020-2025

Savoury Snacks in Georgia

KEY DATA FINDINGS

2020 IMPACT

PepsiCo will continue to lead savoury snacks in Georgia in 2020

Niche savoury snacks will grow current retail value share in 2020, thanks to the expansion of supermarkets

Potato chips will benefit from advertising and promotional support in 2020

RECOVERY AND OPPORTUNITIES

Low entry barriers will encourage fragmentation into the forecast period but leaders unlikely to be seriously challenged

Generics may grow sales but much will depend on modern grocery retailers’ strategies

Health issues are unlikely to be a strong factor into the forecast period and salty snacks are expected to remain popular

CATEGORY DATA

Table 91 Sales of Savoury Snacks by Category: Volume 2015-2020
Table 92 Sales of Savoury Snacks by Category: Value 2015-2020
Table 93 Sales of Savoury Snacks by Category: % Volume Growth 2015-2020
Table 94 Sales of Savoury Snacks by Category: % Value Growth 2015-2020
Table 95 NBO Company Shares of Savoury Snacks: % Value 2016-2020
Table 96 LBN Brand Shares of Savoury Snacks: % Value 2017-2020
Table 97 Distribution of Savoury Snacks by Format: % Value 2015-2020
Table 98 Forecast Sales of Savoury Snacks by Category: Volume 2020-2025
Table 99 Forecast Sales of Savoury Snacks by Category: Value 2020-2025
Table 100 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2020-2025
Table 101 Forecast Sales of Savoury Snacks by Category: % Value Growth 2020-2025

Baby Food in Georgia

KEY DATA FINDINGS

2020 IMPACT

Nestlé will retain its lead in 2020, but its current retail value share will continue to slide

Pharmacies will lead retail volume sales of baby food in 2020

Prepared baby food will see strong current retail value growth in 2020, though dried baby food will continue to lead

RECOVERY AND OPPORTUNITIES

Convenience and value-adding products will remain an important factor influencing retail volume sales of baby food into the forecast period

Baby food will remain dominated by imported products into the forecast period

Prepared food will be boosted by increased availability into the forecast period

CATEGORY DATA

Table 102 Sales of Baby Food by Category: Volume 2015-2020
Table 103 Sales of Baby Food by Category: Value 2015-2020
Table 104 Sales of Baby Food by Category: % Volume Growth 2015-2020
Table 105 Sales of Baby Food by Category: % Value Growth 2015-2020
Table 106 NBO Company Shares of Baby Food: % Value 2016-2020
Table 107 LBN Brand Shares of Baby Food: % Value 2017-2020
Table 108 Distribution of Baby Food by Format: % Value 2015-2020
Table 109 Forecast Sales of Baby Food by Category: Volume 2020-2025
Table 110 Forecast Sales of Baby Food by Category: Value 2020-2025
Table 111 Forecast Sales of Baby Food by Category: % Volume Growth 2020-2025
Table 112 Forecast Sales of Baby Food by Category: % Value Growth 2020-2025

Butter and Spreads in Georgia

KEY DATA FINDINGS

2020 IMPACT

Butter will continue to see the highest current retail value growth in 2020, as consumers grow increasingly health conscious

Valio will consolidate its leading position in 2020 due to its trusted quality reputation

Sante GMT Products will perform well in 2020, focusing on premium butter products

RECOVERY AND OPPORTUNITIES

Butter will see strong retail volume growth into the forecast period

Local producers are expected to move into premium butter products into the forecast period

Teksun will maintain strength in cooking fats thanks to effective marketing and distribution

CATEGORY DATA

Table 113 Sales of Butter and Spreads by Category: Volume 2015-2020
Table 114 Sales of Butter and Spreads by Category: Value 2015-2020
Table 115 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020
Table 116 Sales of Butter and Spreads by Category: % Value Growth 2015-2020
Table 117 NBO Company Shares of Butter and Spreads: % Value 2016-2020
Table 118 LBN Brand Shares of Butter and Spreads: % Value 2017-2020
Table 119 Distribution of Butter and Spreads by Format: % Value 2015-2020
Table 120 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025
Table 121 Forecast Sales of Butter and Spreads by Category: Value 2020-2025
Table 122 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
Table 123 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025

Cheese in Georgia

KEY DATA FINDINGS

2020 IMPACT

Spreadable processed will be the most dynamic product in cheese in 2020 thanks to convenience and growing awareness of imported products

Players offering packaged cheese will gain current retail value share in 2020, such as Sante and Georgian-Eco

Valio Oy will continue to lead cheese in 2020

RECOVERY AND OPPORTUNITIES

Packaged cheese is set to benefit from new labelling requirements into the forecast period

Smaller companies may be squeezed out into the forecast period, as wealthier larger players expand

New regulations on cheese will lead to a spike in unit price into the forecast period and place unpackaged cheese under pressure

CATEGORY DATA

Table 124 Sales of Cheese by Category: Volume 2015-2020
Table 125 Sales of Cheese by Category: Value 2015-2020
Table 126 Sales of Cheese by Category: % Volume Growth 2015-2020
Table 127 Sales of Cheese by Category: % Value Growth 2015-2020
Table 128 Sales of Spreadable Processed Cheese by Type: % Value 2015-2020
Table 129 NBO Company Shares of Cheese: % Value 2016-2020
Table 130 LBN Brand Shares of Cheese: % Value 2017-2020
Table 131 Distribution of Cheese by Format: % Value 2015-2020
Table 132 Forecast Sales of Cheese by Category: Volume 2020-2025
Table 133 Forecast Sales of Cheese by Category: Value 2020-2025
Table 134 Forecast Sales of Cheese by Category: % Volume Growth 2020-2025
Table 135 Forecast Sales of Cheese by Category: % Value Growth 2020-2025

Drinking Milk Products in Georgia

KEY DATA FINDINGS

2020 IMPACT

Sante will continue to benefit from long-standing presence and extensive dairy portfolio

Wimm-Bill-Dann will maintain its second rank in drinking milk in 2020, leading flavoured milk

Powder milk demand will decline in 2020 as consumer health awareness rises

RECOVERY AND OPPORTUNITIES

Local companies expected to increase retail volume share in milk into the forecast period

Door-to-door delivery will suffer as more trustworthy alternatives rise, which will boost packaged milk sales into the forecast period

Increasing health awareness will impact drinking milk into the forecast period, reducing demand for full fat milk

CATEGORY DATA

Table 136 Sales of Drinking Milk Products by Category: Volume 2015-2020
Table 137 Sales of Drinking Milk Products by Category: Value 2015-2020
Table 138 Sales of Drinking Milk Products by Category: % Volume Growth 2015-2020
Table 139 Sales of Drinking Milk Products by Category: % Value Growth 2015-2020
Table 140 NBO Company Shares of Drinking Milk Products: % Value 2016-2020
Table 141 LBN Brand Shares of Drinking Milk Products: % Value 2017-2020
Table 142 Distribution of Drinking Milk Products by Format: % Value 2015-2020
Table 143 Forecast Sales of Drinking Milk Products Products by Category: Volume 2020-2025
Table 144 Forecast Sales of Drinking Milk Products Products by Category: Value 2020-2025
Table 145 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2020-2025
Table 146 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2020-2025

Yoghurt and Sour Milk Products in Georgia

KEY DATA FINDINGS

2020 IMPACT

Drinking matsoni will drive retail volume sales in Georgia in 2020

Yoghurt will remain dominated by imported products in 2020, while sour milk will be led by local companies

Saunte will continue to lead yoghurt and sour milk in 2020, due to popularity of matsoni

RECOVERY AND OPPORTUNITIES

Packaged matsoni will increasingly spread into grocery outlets over the forecast period

Local players will benefit from proximity to consumers over the forecast period

Smaller players will be squeezed out into the forecast period as competition intensifies

CATEGORY DATA

Table 147 Sales of Yoghurt and Sour Milk Products by Category: Volume 2015-2020
Table 148 Sales of Yoghurt and Sour Milk Products by Category: Value 2015-2020
Table 149 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2015-2020
Table 150 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2015-2020
Table 151 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2016-2020
Table 152 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2017-2020
Table 153 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2015-2020
Table 154 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025
Table 155 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025
Table 156 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025
Table 157 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025

Other Dairy in Georgia

KEY DATA FINDINGS

2020 IMPACT

Sante will maintain lead in 2020 with extensive product range and established trust

Health awareness will continue to grow in Georgia in 2020, with yoghurt and sour milk expected to see new products launching in line with this trend

Growing availability boosts coffee whiteners, while condensed milk faces maturity

RECOVERY AND OPPORTUNITIES

Lower-income consumers will maintain demand for products made from powder milk, despite unhealthy image

Local players focussing on cream may see current retail value shares slide into the forecast period

Lack of chilled storage will be a disadvantage for independent small grocers into the forecast period

CATEGORY DATA

Table 158 Sales of Other Dairy by Category: Volume 2015-2020
Table 159 Sales of Other Dairy by Category: Value 2015-2020
Table 160 Sales of Other Dairy by Category: % Volume Growth 2015-2020
Table 161 Sales of Other Dairy by Category: % Value Growth 2015-2020
Table 162 NBO Company Shares of Other Dairy: % Value 2016-2020
Table 163 LBN Brand Shares of Other Dairy: % Value 2017-2020
Table 164 Distribution of Other Dairy by Format: % Value 2015-2020
Table 165 Forecast Sales of Other Dairy by Category: Volume 2020-2025
Table 166 Forecast Sales of Other Dairy by Category: Value 2020-2025
Table 167 Forecast Sales of Other Dairy by Category: % Volume Growth 2020-2025
Table 168 Forecast Sales of Other Dairy by Category: % Value Growth 2020-2025

Edible Oils in Georgia

KEY DATA FINDINGS

2020 IMPACT

Olive oil gets a boost from healthy profiling, while local production emerges as imports are affected

Karva’s local profile and economy and premium brand positioning appeal to consumers across the spectrum

Well-established Oleina brand benefits from strong advertising and in-store positioning

RECOVERY AND OPPORTUNITIES

Locally produced olive oil will gain momentum as competition increases and consumers seek to support their local economy

Economic uncertainty will likely hamper innovation in edible oils in the short to medium term

Changing food preferences and health awareness will drive growth in olive oil in the future

CATEGORY DATA

Table 169 Sales of Edible Oils by Category: Volume 2015-2020
Table 170 Sales of Edible Oils by Category: Value 2015-2020
Table 171 Sales of Edible Oils by Category: % Volume Growth 2015-2020
Table 172 Sales of Edible Oils by Category: % Value Growth 2015-2020
Table 173 NBO Company Shares of Edible Oils: % Value 2016-2020
Table 174 LBN Brand Shares of Edible Oils: % Value 2017-2020
Table 175 Distribution of Edible Oils by Format: % Value 2015-2020
Table 176 Forecast Sales of Edible Oils by Category: Volume 2020-2025
Table 177 Forecast Sales of Edible Oils by Category: Value 2020-2025
Table 178 Forecast Sales of Edible Oils by Category: % Volume Growth 2020-2025
Table 179 Forecast Sales of Edible Oils by Category: % Value Growth 2020-2025

Ready Meals in Georgia

KEY DATA FINDINGS

2020 IMPACT

Chilled ready meals benefit from convenience and perception as healthier alternatives in 2020

Demand rises as lifestyles accelerate, particularly among younger consumers

Grocery retailers contribute to increased popularity with wide presence and competitive prices

RECOVERY AND OPPORTUNITIES

Frozen pizza and chilled lunch kits set to see developments as they strive to compete against takeaway and food delivery services

Domestic players will go head to head with imported brands and seek to offer value for money

Fragmentation in ready meals is set to continue across the forecast period

CATEGORY DATA

Table 180 Sales of Ready Meals by Category: Volume 2015-2020
Table 181 Sales of Ready Meals by Category: Value 2015-2020
Table 182 Sales of Ready Meals by Category: % Volume Growth 2015-2020
Table 183 Sales of Ready Meals by Category: % Value Growth 2015-2020
Table 184 NBO Company Shares of Ready Meals: % Value 2016-2020
Table 185 LBN Brand Shares of Ready Meals: % Value 2017-2020
Table 186 Distribution of Ready Meals by Format: % Value 2015-2020
Table 187 Forecast Sales of Ready Meals by Category: Volume 2020-2025
Table 188 Forecast Sales of Ready Meals by Category: Value 2020-2025
Table 189 Forecast Sales of Ready Meals by Category: % Volume Growth 2020-2025
Table 190 Forecast Sales of Ready Meals by Category: % Value Growth 2020-2025

Sauces, Dressings and Condiments in Georgia

KEY DATA FINDINGS

2020 IMPACT

Impact of loss of tourism on herbs and spices is mitigated by home cooking trend, which also boosts table sauces

Unilever leads thanks to its longstanding presence and advertising support

Maximum visibility and healthy positioning contribute to Marneuli’s strong performance

RECOVERY AND OPPORTUNITIES

Economic uncertainty will likely hamper innovation in the short term, while urbanisation and lifestyle trends will result in shifts towards packaged products

Georgian sauces, herbs and spices will suffer from loss of tourists in the short to medium term, but more home cooking can offset impact

Fragmentation set to continue as product variety becomes increasingly diverse

CATEGORY DATA

Table 191 Sales of Sauces, Dressings and Condiments by Category: Volume 2015-2020
Table 192 Sales of Sauces, Dressings and Condiments by Category: Value 2015-2020
Table 193 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2015-2020
Table 194 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2015-2020
Table 195 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2016-2020
Table 196 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2017-2020
Table 197 Distribution of Sauces, Dressings and Condiments by Format: % Value 2015-2020
Table 198 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2020-2025
Table 199 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2020-2025
Table 200 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2020-2025
Table 201 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2020-2025

Sweet Spreads in Georgia

KEY DATA FINDINGS

2020 IMPACT

Domestic sweet spreads see some growth, but the climate remains fairly stagnant in 2020

Local players with affordable products benefit from home-made to packaged products shift

Nutella enjoys a high level of consumer awareness and support from advertising and promotion

RECOVERY AND OPPORTUNITIES

Penetration of modern grocery retailers contributes to demand for packaged honey at the expense of unpackaged varieties

Declining home production of jams and preserves benefits demand for packaged products

Sugar levels are not yet an issue for Georgian consumers, but increasing popularity of nut and seed based spreads may herald a change in attitude

CATEGORY DATA

Table 202 Sales of Sweet Spreads by Category: Volume 2015-2020
Table 203 Sales of Sweet Spreads by Category: Value 2015-2020
Table 204 Sales of Sweet Spreads by Category: % Volume Growth 2015-2020
Table 205 Sales of Sweet Spreads by Category: % Value Growth 2015-2020
Table 206 NBO Company Shares of Sweet Spreads: % Value 2016-2020
Table 207 LBN Brand Shares of Sweet Spreads: % Value 2017-2020
Table 208 Distribution of Sweet Spreads by Format: % Value 2015-2020
Table 209 Forecast Sales of Sweet Spreads by Category: Volume 2020-2025
Table 210 Forecast Sales of Sweet Spreads by Category: Value 2020-2025
Table 211 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
Table 212 Forecast Sales of Sweet Spreads by Category: % Value Growth 2020-2025

Soup in Georgia

KEY DATA FINDINGS

2020 IMPACT

Soup benefits from a wholesome and affordable image in economically constrained times

Foodservice volume plummets, but home consumption of soups rises during lockdown

Galina Blanca and Maggi benefit from strong penetration, consumer awareness and investment in promotion

RECOVERY AND OPPORTUNITIES

Tradition of home preparation and low consumer awareness limit potential for packaged soup

Imported products to remain dominant as low prices stifle potential for local soup products

Expansion of modern grocery stores will benefit soup sales during the forecast period

CATEGORY DATA

Table 213 Sales of Soup by Category: Volume 2015-2020
Table 214 Sales of Soup by Category: Value 2015-2020
Table 215 Sales of Soup by Category: % Volume Growth 2015-2020
Table 216 Sales of Soup by Category: % Value Growth 2015-2020
Table 217 NBO Company Shares of Soup: % Value 2016-2020
Table 218 LBN Brand Shares of Soup: % Value 2017-2020
Table 219 Distribution of Soup by Format: % Value 2015-2020
Table 220 Forecast Sales of Soup by Category: Volume 2020-2025
Table 221 Forecast Sales of Soup by Category: Value 2020-2025
Table 222 Forecast Sales of Soup by Category: % Volume Growth 2020-2025
Table 223 Forecast Sales of Soup by Category: % Value Growth 2020-2025

Baked Goods in Georgia

KEY DATA FINDINGS

2020 IMPACT

Bread industry helped by state initiatives and support from Kazakhstan, after previous poor gain yield in Russia

Consumers noted to switch to packaged products for hygiene reasons, however fresh bread traditions continue in rural areas

Puri Ltd maintains lead in fragmented category, as players step up their marketing efforts

RECOVERY AND OPPORTUNITIES

Stable unit prices in bread set to assist recovery of the industry towards onwards growth

Enhanced advertising becoming essential for players to stay in the game

Players adapt their offerings to meet changing consumer needs

CATEGORY DATA

Table 224 Sales of Baked Goods by Category: Volume 2015-2020
Table 225 Sales of Baked Goods by Category: Value 2015-2020
Table 226 Sales of Baked Goods by Category: % Volume Growth 2015-2020
Table 227 Sales of Baked Goods by Category: % Value Growth 2015-2020
Table 228 NBO Company Shares of Baked Goods: % Value 2016-2020
Table 229 LBN Brand Shares of Baked Goods: % Value 2017-2020
Table 230 Distribution of Baked Goods by Format: % Value 2015-2020
Table 231 Forecast Sales of Baked Goods by Category: Volume 2020-2025
Table 232 Forecast Sales of Baked Goods by Category: Value 2020-2025
Table 233 Forecast Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 234 Forecast Sales of Baked Goods by Category: % Value Growth 2020-2025

Breakfast Cereals in Georgia

KEY DATA FINDINGS

2020 IMPACT

Breakfast cereals maintains growth, despite consumers cutting back on non-essential purchases

Muesli and granola continue to grow, thanks to healthy image and affordability

Lantmännen maintains lead with Start brand, thanks to strong distribution, high brand awareness and affordability

RECOVERY AND OPPORTUNITIES

Affordability will remain key to maintain sales and attract more private label entries

Ongoing consumer interest in muesli and granola expected to lead to future developments

Marketing efforts required to remain front-of-mind for consumers

CATEGORY DATA

Table 235 Sales of Breakfast Cereals by Category: Volume 2015-2020
Table 236 Sales of Breakfast Cereals by Category: Value 2015-2020
Table 237 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020
Table 238 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020
Table 239 NBO Company Shares of Breakfast Cereals: % Value 2016-2020
Table 240 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020
Table 241 Distribution of Breakfast Cereals by Format: % Value 2015-2020
Table 242 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 243 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025
Table 244 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 245 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2020-2025

Processed Meat and Seafood in Georgia

KEY DATA FINDINGS

2020 IMPACT

Processed meat and seafood remains robust in 2020, despite challenges from COVID-19

Processed seafood faces challenges from regional limitations, whilst meat substitutes remains negligible

Top players maintain status quo thanks to distribution strategies and price-to-quality ratios

RECOVERY AND OPPORTUNITIES

Biggest opportunities in processed meat: affordability, quality, and traditional values

Stricter quality controls set to inspire an organic trend with domestic producers

Trust trend for German-named products in meat and seafood set to continue

CATEGORY DATA

Table 246 Sales of Processed Meat and Seafood by Category: Volume 2015-2020
Table 247 Sales of Processed Meat and Seafood by Category: Value 2015-2020
Table 248 Sales of Processed Meat and Seafood by Category: % Volume Growth 2015-2020
Table 249 Sales of Processed Meat and Seafood by Category: % Value Growth 2015-2020
Table 250 NBO Company Shares of Processed Meat and Seafood: % Value 2016-2020
Table 251 LBN Brand Shares of Processed Meat and Seafood: % Value 2017-2020
Table 252 Distribution of Processed Meat and Seafood by Format: % Value 2015-2020
Table 253 Forecast Sales of Processed Meat and Seafood by Category: Volume 2020-2025
Table 254 Forecast Sales of Processed Meat and Seafood by Category: Value 2020-2025
Table 255 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2020-2025
Table 256 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2020-2025

Processed Fruit and Vegetables in Georgia

KEY DATA FINDINGS

2020 IMPACT

Shelf stable vegetables remain most significant category, thanks to affordability and convenience

Processed fruit remains traditionally unpopular, due to wide availability of fresh fruit all year round

Kula brand maintains top place despite losing shares, as second-placed Coopoliva edges closer

RECOVERY AND OPPORTUNITIES

Shelf stable vegetables and frozen potatoes set to remain popular mainstays over the forecast period

Unpackaged variants remain unable to compete, compounded by COVID-19

Strong advertising remains key to build brand trust

CATEGORY DATA

Table 257 Sales of Processed Fruit and Vegetables by Category: Volume 2015-2020
Table 258 Sales of Processed Fruit and Vegetables by Category: Value 2015-2020
Table 259 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2015-2020
Table 260 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2015-2020
Table 261 NBO Company Shares of Processed Fruit and Vegetables: % Value 2016-2020
Table 262 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2017-2020
Table 263 Distribution of Processed Fruit and Vegetables by Format: % Value 2015-2020
Table 264 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
Table 265 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
Table 266 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
Table 267 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025

Rice, Pasta and Noodles in Georgia

KEY DATA FINDINGS

2020 IMPACT

Rice and pasta see subsidised investment to keep prices and volume sales stable

Rice, pasta and noodles bucks the packaged trend, with unpackaged variants popular for their cheaper prices

Anakom maintains overall lead and tops the noodles list, whereas pasta and rice remain generic and based on price

RECOVERY AND OPPORTUNITIES

Benefits of basic fare set to keep growth steady over forecast period

Packaged players face challenges from significantly cheaper unpackaged variants

Importance of branding in noodles may attract other players

CATEGORY DATA

Table 268 Sales of Rice, Pasta and Noodles by Category: Volume 2015-2020
Table 269 Sales of Rice, Pasta and Noodles by Category: Value 2015-2020
Table 270 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2015-2020
Table 271 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2015-2020
Table 272 NBO Company Shares of Rice, Pasta and Noodles: % Value 2016-2020
Table 273 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2017-2020
Table 274 NBO Company Shares of Rice: % Value 2016-2020
Table 275 LBN Brand Shares of Rice: % Value 2017-2020
Table 276 NBO Company Shares of Pasta: % Value 2016-2020
Table 277 LBN Brand Shares of Pasta: % Value 2017-2020
Table 278 NBO Company Shares of Noodles: % Value 2016-2020
Table 279 LBN Brand Shares of Noodles: % Value 2017-2020
Table 280 Distribution of Rice, Pasta and Noodles by Format: % Value 2015-2020
Table 281 Distribution of Rice by Format: % Value 2015-2020
Table 282 Distribution of Pasta by Format: % Value 2015-2020
Table 283 Distribution of Noodles by Format: % Value 2015-2020
Table 284 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 285 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 286 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 287 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025

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