Packaged Food in Georgia

Packaged Food in Georgia

EXECUTIVE SUMMARY

More modern lifestyles and development of distribution channels stimulates shift to packaged food products

Tourist activity important to Georgia’s food market, due to limited effect of unit price fluctuations

Market remains fragmented, with generics important in categories with little differentiation

Growing urban consumer base seeking convenience underpins growth of modern grocery retailers channel

Packaged to unpackaged shift set to maintain growth

FOODSERVICE

Sales to Foodservice

Traditional restaurants benefit from popularity of Georgian cuisine amongst both visitors and local consumers, coupled with low prices
Modern establishments offering quick and easy meals gain importance, brunch concept sees growth in popularity
Further growth may be achieved through efforts to reduce seasonality

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2014-2019
Table 6 Sales of Packaged Food by Category: Value 2014-2019
Table 7 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 8 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 9 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 10 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 11 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 12 Penetration of Private Label by Category: % Value 2014-2019
Table 13 Distribution of Packaged Food by Format: % Value 2014-2019
Table 14 Distribution of Packaged Food by Format and Category: % Value 2019
Table 15 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources

Chocolate Confectionery in Georgia

HEADLINES

PROSPECTS

Rising spending power and increased presence of modern grocery retailers boost performance

Religious factors contribute to seasonality, with dairy free chocolate used to tempt consumers during Lent

Multiple factors are set to underpin the category’s growth over the forecast period

COMPETITIVE LANDSCAPE

Multinational players gain share thanks to promotional support and presence in modern grocery retailers

Mixed performances from AVK ZAT and Roshen, with distribution a key factor

Barambo’s domestic origins reduce competitiveness but could prove beneficial with effective positioning

CATEGORY DATA

Table 19 Sales of Chocolate Confectionery by Category: Volume 2014-2019
Table 20 Sales of Chocolate Confectionery by Category: Value 2014-2019
Table 21 Sales of Chocolate Confectionery by Category: % Volume Growth 2014-2019
Table 22 Sales of Chocolate Confectionery by Category: % Value Growth 2014-2019
Table 23 Sales of Chocolate Tablets by Type: % Value 2014-2019
Table 24 NBO Company Shares of Chocolate Confectionery: % Value 2015-2019
Table 25 LBN Brand Shares of Chocolate Confectionery: % Value 2016-2019
Table 26 Distribution of Chocolate Confectionery by Format: % Value 2014-2019
Table 27 Forecast Sales of Chocolate Confectionery by Category: Volume 2019-2024
Table 28 Forecast Sales of Chocolate Confectionery by Category: Value 2019-2024
Table 29 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2019-2024

Gum in Georgia

HEADLINES

PROSPECTS

Consumers demonstrate uncharacteristic concerns regarding sugar in relation to chewing gum

Impulse purchases still strong but economy bulk packs attract attention in modern grocery retailers

Flavour and packaging innovations expected as competition intensifies

COMPETITIVE LANDSCAPE

Wrigley’s powerful brand support enables company to extend dominance

Cadbury struggles to compete due to leader’s wide range and marketing investment

Perfetti Van Melle Group squeezed out in stores by larger competitors

CATEGORY DATA

Table 31 Sales of Gum by Category: Volume 2014-2019
Table 32 Sales of Gum by Category: Value 2014-2019
Table 33 Sales of Gum by Category: % Volume Growth 2014-2019
Table 34 Sales of Gum by Category: % Value Growth 2014-2019
Table 35 NBO Company Shares of Gum: % Value 2015-2019
Table 36 LBN Brand Shares of Gum: % Value 2016-2019
Table 37 Distribution of Gum by Format: % Value 2014-2019
Table 38 Forecast Sales of Gum by Category: Volume 2019-2024
Table 39 Forecast Sales of Gum by Category: Value 2019-2024
Table 40 Forecast Sales of Gum by Category: % Volume Growth 2019-2024
Table 41 Forecast Sales of Gum by Category: % Value Growth 2019-2024

Ice Cream and Frozen Desserts in Georgia

HEADLINES

PROSPECTS

Seasonality needs to be overcome to achieve greater demand

Smaller retailers lack the space to offer products throughout the year

Limited availability and low awareness constrain frozen desserts

COMPETITIVE LANDSCAPE

Cartu-Universali ensures year-round presence in stores, albeit not for ice cream

Cartu’s Tolia and Campara brands benefit from cross-category coverage

Local brands set to remain key, with Barambo notably gaining share thanks to strong marketing

CATEGORY DATA

Table 42 Sales of Ice Cream and Frozen Desserts by Category: Volume 2014-2019
Table 43 Sales of Ice Cream and Frozen Desserts by Category: Value 2014-2019
Table 44 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2014-2019
Table 45 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2014-2019
Table 46 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2015-2019
Table 47 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2016-2019
Table 48 NBO Company Shares of Ice Cream: % Value 2015-2019
Table 49 LBN Brand Shares of Ice Cream: % Value 2016-2019
Table 50 NBO Company Shares of Frozen Desserts: % Value 2015-2019
Table 51 LBN Brand Shares of Frozen Desserts: % Value 2016-2019
Table 52 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2014-2019
Table 53 Distribution of Ice Cream by Format: % Value 2014-2019
Table 54 Distribution of Frozen Desserts by Format: % Value 2014-2019
Table 55 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2019-2024
Table 56 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2019-2024
Table 57 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2019-2024
Table 58 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2019-2024

Savoury Snacks in Georgia

HEADLINES

PROSPECTS

Potato chips benefit from advertising and promotional support

Development of modern grocery retailers boosts niche product areas

Health issues not a strong factor and salty snacks remain popular

COMPETITIVE LANDSCAPE

PepsiCo benefits from financial strength and well-known brands

Generics may grow sales but much will depend on modern grocery retailers’ strategies

Low entry barriers encourage fragmentation but leaders unlikely to be seriously challenged

CATEGORY DATA

Table 59 Sales of Savoury Snacks by Category: Volume 2014-2019
Table 60 Sales of Savoury Snacks by Category: Value 2014-2019
Table 61 Sales of Savoury Snacks by Category: % Volume Growth 2014-2019
Table 62 Sales of Savoury Snacks by Category: % Value Growth 2014-2019
Table 63 NBO Company Shares of Savoury Snacks: % Value 2015-2019
Table 64 LBN Brand Shares of Savoury Snacks: % Value 2016-2019
Table 65 Distribution of Savoury Snacks by Format: % Value 2014-2019
Table 66 Forecast Sales of Savoury Snacks by Category: Volume 2019-2024
Table 67 Forecast Sales of Savoury Snacks by Category: Value 2019-2024
Table 68 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2019-2024
Table 69 Forecast Sales of Savoury Snacks by Category: % Value Growth 2019-2024

Sugar Confectionery in Georgia

HEADLINES

PROSPECTS

Sugar confectionery benefits from tradition, availability, and low prices

Medicated confectionery benefits from widening presence of modern grocery retailers

Sweet smell of success set to remain for sugar confectionery, as consumers see no harm in consumption

COMPETITIVE LANDSCAPE

Smaller players lose out to more powerful leaders, partly due to advance of modern grocery retailers

Roshen Kondyterska Korporatsia increases lead, due to wide product range and price stability

Consumers like Barambo’s local production, but the company struggles due to poor marketing support

CATEGORY DATA

Table 70 Sales of Sugar Confectionery by Category: Volume 2014-2019
Table 71 Sales of Sugar Confectionery by Category: Value 2014-2019
Table 72 Sales of Sugar Confectionery by Category: % Volume Growth 2014-2019
Table 73 Sales of Sugar Confectionery by Category: % Value Growth 2014-2019
Table 74 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2014-2019
Table 75 NBO Company Shares of Sugar Confectionery: % Value 2015-2019
Table 76 LBN Brand Shares of Sugar Confectionery: % Value 2016-2019
Table 77 Distribution of Sugar Confectionery by Format: % Value 2014-2019
Table 78 Forecast Sales of Sugar Confectionery by Category: Volume 2019-2024
Table 79 Forecast Sales of Sugar Confectionery by Category: Value 2019-2024
Table 80 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2019-2024
Table 81 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2019-2024

Sweet Biscuits, Snack Bars and Fruit Snacks in Georgia

HEADLINES

PROSPECTS

Traditional Georgian fruit snack churchkhela offers potential for growth

Snack bars struggling due to limited health awareness and lack of tradition

Sweet biscuits not yet mature despite relatively strong sales

COMPETITIVE LANDSCAPE

Mondelez benefits from financial strength and wide range

Local brands see share growth thanks to Georgian appeal

Smaller companies struggle as modern grocery retailers expand

CATEGORY DATA

Table 82 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2014-2019
Table 83 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2014-2019
Table 84 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2014-2019
Table 85 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2014-2019
Table 86 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2015-2019
Table 87 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2016-2019
Table 88 NBO Company Shares of Sweet Biscuits: % Value 2015-2019
Table 89 LBN Brand Shares of Sweet Biscuits: % Value 2016-2019
Table 90 NBO Company Shares of Fruit Snacks: % Value 2015-2019
Table 91 LBN Brand Shares of Fruit Snacks: % Value 2016-2019
Table 92 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2014-2019
Table 93 Distribution of Sweet Biscuits by Format: % Value 2014-2019
Table 94 Distribution of Snack Bars by Format: % Value 2014-2019
Table 95 Distribution of Fruit Snacks by Format: % Value 2014-2019
Table 96 Forecast Sales of Biscuits and Snack Bars by Category: Volume 2019-2024
Table 97 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2019-2024
Table 98 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2019-2024
Table 99 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2019-2024

Baby Food in Georgia

HEADLINES

PROSPECTS

Convenience of prepared baby food appeals to parents, with price reductions likely thanks to new global entrants

Prepared food boosted by rising incomes and increased availability

Health and beauty specialist retailers consolidate leading position

COMPETITIVE LANDSCAPE

Imported products dominant, but Kula set to introduce baby food in 2020

Inexpensive products appeal to large low-income consumer base

Nestlé remains in the lead, but share continues to slide

CATEGORY DATA

Table 100 Sales of Baby Food by Category: Volume 2014-2019
Table 101 Sales of Baby Food by Category: Value 2014-2019
Table 102 Sales of Baby Food by Category: % Volume Growth 2014-2019
Table 103 Sales of Baby Food by Category: % Value Growth 2014-2019
Table 104 NBO Company Shares of Baby Food: % Value 2015-2019
Table 105 LBN Brand Shares of Baby Food: % Value 2016-2019
Table 106 Distribution of Baby Food by Format: % Value 2014-2019
Table 107 Forecast Sales of Baby Food by Category: Volume 2019-2024
Table 108 Forecast Sales of Baby Food by Category: Value 2019-2024
Table 109 Forecast Sales of Baby Food by Category: % Volume Growth 2019-2024
Table 110 Forecast Sales of Baby Food by Category: % Value Growth 2019-2024

Butter and Spreads in Georgia

HEADLINES

PROSPECTS

Low level of Georgian milk production means dependence on imported products

Butter considered a healthier spread by many, less affected by currency fluctuations

Premium butter may offer growth, as affluent consumers turn away from products produced using milk powder

COMPETITIVE LANDSCAPE

Valio consolidates leading position with thanks to trusted quality reputation

Premium products appeal to growing number of consumers

Teksun maintains strength in cooking fats thanks to effective marketing and distribution

CATEGORY DATA

Table 111 Sales of Butter and Spreads by Category: Volume 2014-2019
Table 112 Sales of Butter and Spreads by Category: Value 2014-2019
Table 113 Sales of Butter and Spreads by Category: % Volume Growth 2014-2019
Table 114 Sales of Butter and Spreads by Category: % Value Growth 2014-2019
Table 115 NBO Company Shares of Butter and Spreads: % Value 2015-2019
Table 116 LBN Brand Shares of Butter and Spreads: % Value 2016-2019
Table 117 Distribution of Butter and Spreads by Format: % Value 2014-2019
Table 118 Forecast Sales of Butter and Spreads by Category: Volume 2019-2024
Table 119 Forecast Sales of Butter and Spreads by Category: Value 2019-2024
Table 120 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2019-2024
Table 121 Forecast Sales of Butter and Spreads by Category: % Value Growth 2019-2024

Cheese in Georgia

HEADLINES

PROSPECTS

Spreadable processed cheese most dynamic thanks to growing awareness of imported products

Packaged cheese set to benefit from new labelling requirements

Modern grocery chains put squeeze on small independent players and markets

COMPETITIVE LANDSCAPE

Valio gains share through offering convenience and variety

Players offering packaged cheese gain share, such as Sante and Georgian-Eco

Traditionally important smaller players face pressure from larger counterparts

CATEGORY DATA

Table 122 Sales of Cheese by Category: Volume 2014-2019
Table 123 Sales of Cheese by Category: Value 2014-2019
Table 124 Sales of Cheese by Category: % Volume Growth 2014-2019
Table 125 Sales of Cheese by Category: % Value Growth 2014-2019
Table 126 Sales of Spreadable Processed Cheese by Type: % Value 2014-2019
Table 127 NBO Company Shares of Cheese: % Value 2015-2019
Table 128 LBN Brand Shares of Cheese: % Value 2016-2019
Table 129 Distribution of Cheese by Format: % Value 2014-2019
Table 130 Forecast Sales of Cheese by Category: Volume 2019-2024
Table 131 Forecast Sales of Cheese by Category: Value 2019-2024
Table 132 Forecast Sales of Cheese by Category: % Volume Growth 2019-2024
Table 133 Forecast Sales of Cheese by Category: % Value Growth 2019-2024

Drinking Milk Products in Georgia

HEADLINES

PROSPECTS

Powder milk demand declines as consumer health awareness rises

Door-to-door delivery suffers as more trustworthy alternatives rise

Any player offering milk must register as a business from 2020

COMPETITIVE LANDSCAPE

Sante benefits from long-standing presence and extensive dairy portfolio

Wimm-Bill-Dann benefits from perception as offering natural products

Local players Natural Plus and Nikora enter premium segment

CATEGORY DATA

Table 134 Sales of Drinking Milk Products by Category: Volume 2014-2019
Table 135 Sales of Drinking Milk Products by Category: Value 2014-2019
Table 136 Sales of Drinking Milk Products by Category: % Volume Growth 2014-2019
Table 137 Sales of Drinking Milk Products by Category: % Value Growth 2014-2019
Table 138 NBO Company Shares of Drinking Milk Products: % Value 2015-2019
Table 139 LBN Brand Shares of Drinking Milk Products: % Value 2016-2019
Table 140 Distribution of Drinking Milk Products by Format: % Value 2014-2019
Table 141 Forecast Sales of Drinking Milk Products Products by Category: Volume 2019-2024
Table 142 Forecast Sales of Drinking Milk Products Products by Category: Value 2019-2024
Table 143 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2019-2024
Table 144 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2019-2024

Other Dairy in Georgia

HEADLINES

PROSPECTS

Lower-income consumers maintain demand for products made from powder milk, despite unhealthy image

Growing availability boosts coffee whiteners, while condensed milk faces maturity

Lack of chilled storage represents a disadvantage for independent small grocers

COMPETITIVE LANDSCAPE

Category sees new product launches, including healthy options

Sante maintains lead with extensive product range and established trust

Local players focussing on cream may see category shares slide

CATEGORY DATA

Table 145 Sales of Other Dairy by Category: Volume 2014-2019
Table 146 Sales of Other Dairy by Category: Value 2014-2019
Table 147 Sales of Other Dairy by Category: % Volume Growth 2014-2019
Table 148 Sales of Other Dairy by Category: % Value Growth 2014-2019
Table 149 NBO Company Shares of Other Dairy: % Value 2015-2019
Table 150 LBN Brand Shares of Other Dairy: % Value 2016-2019
Table 151 Distribution of Other Dairy by Format: % Value 2014-2019
Table 152 Forecast Sales of Other Dairy by Category: Volume 2019-2024
Table 153 Forecast Sales of Other Dairy by Category: Value 2019-2024
Table 154 Forecast Sales of Other Dairy by Category: % Volume Growth 2019-2024
Table 155 Forecast Sales of Other Dairy by Category: % Value Growth 2019-2024

Yoghurt and Sour Milk Products in Georgia

HEADLINES

PROSPECTS

Drinking matsoni contributes to category’s performance

Packaged matsoni spreads into grocery outlets

Drinking matsoni threatens drinking yoghurt

COMPETITIVE LANDSCAPE

Sante gains share as matsoni sees growth

Local players benefit from proximity to consumers

Smaller players squeezed out as competition intensifies

CATEGORY DATA

Table 156 Sales of Yoghurt and Sour Milk Products by Category: Volume 2014-2019
Table 157 Sales of Yoghurt and Sour Milk Products by Category: Value 2014-2019
Table 158 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2014-2019
Table 159 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2014-2019
Table 160 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2015-2019
Table 161 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2016-2019
Table 162 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2014-2019
Table 163 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2019-2024
Table 164 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2019-2024
Table 165 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2019-2024
Table 166 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2019-2024

Edible Oils in Georgia

HEADLINES

PROSPECTS

Local production is emerging, currency fluctuations impact imports

Changing food preferences and health awareness underpin olive oil growth

Category sees limited unit price growth due to high level of competition

COMPETITIVE LANDSCAPE

Oleina brand benefits from strong advertising and in-store positioning

Karva available in economy and premium packaging, appeals to consumers with local positioning

Coopoliva maintains lead in olive oil, but premiumisation is evident

CATEGORY DATA

Table 167 Sales of Edible Oils by Category: Volume 2014-2019
Table 168 Sales of Edible Oils by Category: Value 2014-2019
Table 169 Sales of Edible Oils by Category: % Volume Growth 2014-2019
Table 170 Sales of Edible Oils by Category: % Value Growth 2014-2019
Table 171 NBO Company Shares of Edible Oils: % Value 2015-2019
Table 172 LBN Brand Shares of Edible Oils: % Value 2016-2019
Table 173 Distribution of Edible Oils by Format: % Value 2014-2019
Table 174 Forecast Sales of Edible Oils by Category: Volume 2019-2024
Table 175 Forecast Sales of Edible Oils by Category: Value 2019-2024
Table 176 Forecast Sales of Edible Oils by Category: % Volume Growth 2019-2024
Table 177 Forecast Sales of Edible Oils by Category: % Value Growth 2019-2024

Ready Meals in Georgia

HEADLINES

PROSPECTS

Demand rises as lifestyles accelerate, particularly among younger consumers

Chilled ready meals benefit from convenience and perception as healthier alternatives

Frozen pizza and chilled lunch kits set to see developments

COMPETITIVE LANDSCAPE

Category’s fragmentation set to continue

Investment required to tackle the strength of generics

Grocery retailers contribute to increased popularity with wide presence and competitive prices

CATEGORY DATA

Table 178 Sales of Ready Meals by Category: Volume 2014-2019
Table 179 Sales of Ready Meals by Category: Value 2014-2019
Table 180 Sales of Ready Meals by Category: % Volume Growth 2014-2019
Table 181 Sales of Ready Meals by Category: % Value Growth 2014-2019
Table 182 NBO Company Shares of Ready Meals: % Value 2015-2019
Table 183 LBN Brand Shares of Ready Meals: % Value 2016-2019
Table 184 Distribution of Ready Meals by Format: % Value 2014-2019
Table 185 Forecast Sales of Ready Meals by Category: Volume 2019-2024
Table 186 Forecast Sales of Ready Meals by Category: Value 2019-2024
Table 187 Forecast Sales of Ready Meals by Category: % Volume Growth 2019-2024
Table 188 Forecast Sales of Ready Meals by Category: % Value Growth 2019-2024

Sauces, Dressings and Condiments in Georgia

HEADLINES

PROSPECTS

Urbanisation and lifestyle trends result in shift to packaged products

Georgian sauces, herbs and spices popular among tourists

Dry sauces remain marginal, but demonstrate potential from low base

COMPETITIVE LANDSCAPE

Unilever leads thanks to longstanding presence and advertising support

Maximum visibility and healthy positioning contribute to performance

Fragmentation set to continue as product variety becomes increasingly diverse

CATEGORY DATA

Table 189 Sales of Sauces, Dressings and Condiments by Category: Volume 2014-2019
Table 190 Sales of Sauces, Dressings and Condiments by Category: Value 2014-2019
Table 191 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2014-2019
Table 192 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2014-2019
Table 193 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2015-2019
Table 194 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2016-2019
Table 195 Distribution of Sauces, Dressings and Condiments by Format: % Value 2014-2019
Table 196 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2019-2024
Table 197 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2019-2024
Table 198 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2019-2024
Table 199 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2019-2024

Soup in Georgia

HEADLINES

PROSPECTS

Tradition of home preparation and low awareness limit potential for packaged soup

Expansion of modern grocery stores of potential benefit to soup sales

Imports’ low prices stifle potential for local soup products

COMPETITIVE LANDSCAPE

Gallina Blanca’s dominance unlikely to be challenged

Galina Blanca and Maggi benefit from penetration, awareness and promotion

Imported products to remain dominant

CATEGORY DATA

Table 200 Sales of Soup by Category: Volume 2014-2019
Table 201 Sales of Soup by Category: Value 2014-2019
Table 202 Sales of Soup by Category: % Volume Growth 2014-2019
Table 203 Sales of Soup by Category: % Value Growth 2014-2019
Table 204 NBO Company Shares of Soup: % Value 2015-2019
Table 205 LBN Brand Shares of Soup: % Value 2016-2019
Table 206 Distribution of Soup by Format: % Value 2014-2019
Table 207 Forecast Sales of Soup by Category: Volume 2019-2024
Table 208 Forecast Sales of Soup by Category: Value 2019-2024
Table 209 Forecast Sales of Soup by Category: % Volume Growth 2019-2024
Table 210 Forecast Sales of Soup by Category: % Value Growth 2019-2024

Sweet Spreads in Georgia

HEADLINES

PROSPECTS

Sugar levels not yet an issue for Georgian consumers

Penetration of modern grocery retailers contributes to demand for packaged honey

Declining home production of jams benefits demand for packaged products

COMPETITIVE LANDSCAPE

Nutella enjoys high level of awareness and support from advertising and promotion

Local players benefit from home-made to packaged products shift

Fragmentation of honey set to continue as demand for packaged products rises

CATEGORY DATA

Table 211 Sales of Sweet Spreads by Category: Volume 2014-2019
Table 212 Sales of Sweet Spreads by Category: Value 2014-2019
Table 213 Sales of Sweet Spreads by Category: % Volume Growth 2014-2019
Table 214 Sales of Sweet Spreads by Category: % Value Growth 2014-2019
Table 215 NBO Company Shares of Sweet Spreads: % Value 2015-2019
Table 216 LBN Brand Shares of Sweet Spreads: % Value 2016-2019
Table 217 Distribution of Sweet Spreads by Format: % Value 2014-2019
Table 218 Forecast Sales of Sweet Spreads by Category: Volume 2019-2024
Table 219 Forecast Sales of Sweet Spreads by Category: Value 2019-2024
Table 220 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2019-2024
Table 221 Forecast Sales of Sweet Spreads by Category: % Value Growth 2019-2024

Baked Goods in Georgia

HEADLINES

PROSPECTS

Bread price rises due to Russian grain shortage

Bread set to see continued positive performance

Dessert mixes most dynamic due to convenience, performance set to continue

COMPETITIVE LANDSCAPE

A fragmented category led by Puri, with a share in single digits

Freshness a key factor in bread sales

Artisanal goods face uncertain future as preference for packaged goods grows

CATEGORY DATA

Table 222 Sales of Baked Goods by Category: Volume 2014-2019
Table 223 Sales of Baked Goods by Category: Value 2014-2019
Table 224 Sales of Baked Goods by Category: % Volume Growth 2014-2019
Table 225 Sales of Baked Goods by Category: % Value Growth 2014-2019
Table 226 NBO Company Shares of Baked Goods: % Value 2015-2019
Table 227 LBN Brand Shares of Baked Goods: % Value 2016-2019
Table 228 Distribution of Baked Goods by Format: % Value 2014-2019
Table 229 Forecast Sales of Baked Goods by Category: Volume 2019-2024
Table 230 Forecast Sales of Baked Goods by Category: Value 2019-2024
Table 231 Forecast Sales of Baked Goods by Category: % Volume Growth 2019-2024
Table 232 Forecast Sales of Baked Goods by Category: % Value Growth 2019-2024

Breakfast Cereals in Georgia

HEADLINES

PROSPECTS

Multiple positive factors underpin breakfast cereals’ performance

Muesli and granola category benefits from healthy perceptions

Growth set to continue as consumption increases among younger consumers

COMPETITIVE LANDSCAPE

Price the greatest factor appealing to consumers in breakfast cereals

Nordic brand focussed on hot cereals, price positioning

Private labels set to gain strength

CATEGORY DATA

Table 233 Sales of Breakfast Cereals by Category: Volume 2014-2019
Table 234 Sales of Breakfast Cereals by Category: Value 2014-2019
Table 235 Sales of Breakfast Cereals by Category: % Volume Growth 2014-2019
Table 236 Sales of Breakfast Cereals by Category: % Value Growth 2014-2019
Table 237 NBO Company Shares of Breakfast Cereals: % Value 2015-2019
Table 238 LBN Brand Shares of Breakfast Cereals: % Value 2016-2019
Table 239 Distribution of Breakfast Cereals by Format: % Value 2014-2019
Table 240 Forecast Sales of Breakfast Cereals by Category: Volume 2019-2024
Table 241 Forecast Sales of Breakfast Cereals by Category: Value 2019-2024
Table 242 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2019-2024
Table 243 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2019-2024

Processed Fruit and Vegetables in Georgia

HEADLINES

PROSPECTS

Expansion of modern grocery retailers increases availability of processed fruit and vegetables

Convenience underpins popularity of frozen processed potatoes

Frozen fruit’s potential limited by availability of fresh produce

COMPETITIVE LANDSCAPE

Gori Feeding Cannery Kula Ltd leads, continues to expand product range

Smaller players likely to suffer as larger counterparts gain strength

Unpackaged processed fruit and vegetables unlikely to gain significant share

CATEGORY DATA

Table 244 Sales of Processed Fruit and Vegetables by Category: Volume 2014-2019
Table 245 Sales of Processed Fruit and Vegetables by Category: Value 2014-2019
Table 246 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2014-2019
Table 247 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2014-2019
Table 248 NBO Company Shares of Processed Fruit and Vegetables: % Value 2015-2019
Table 249 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2016-2019
Table 250 Distribution of Processed Fruit and Vegetables by Format: % Value 2014-2019
Table 251 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2019-2024
Table 252 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2019-2024
Table 253 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2019-2024
Table 254 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2019-2024

Processed Meat and Seafood in Georgia

HEADLINES

PROSPECTS

Imported products subject to costly controls and checks, raising prices

Regional limitations constrain potential for processed fish and seafood growth

Meat substitutes set to remain marginal despite regular fasting in Georgia

COMPETITIVE LANDSCAPE

Nikora JSC’s lead underpinned by its retail presence across the country

Lider invests in new plant, Vake benefits from Soviet nostalgia

Quality set to become increasingly important in processed meat and seafood

CATEGORY DATA

Table 255 Sales of Processed Meat and Seafood by Category: Volume 2014-2019
Table 256 Sales of Processed Meat and Seafood by Category: Value 2014-2019
Table 257 Sales of Processed Meat and Seafood by Category: % Volume Growth 2014-2019
Table 258 Sales of Processed Meat and Seafood by Category: % Value Growth 2014-2019
Table 259 NBO Company Shares of Processed Meat and Seafood: % Value 2015-2019
Table 260 LBN Brand Shares of Processed Meat and Seafood: % Value 2016-2019
Table 261 Distribution of Processed Meat and Seafood by Format: % Value 2014-2019
Table 262 Forecast Sales of Processed Meat and Seafood by Category: Volume 2019-2024
Table 263 Forecast Sales of Processed Meat and Seafood by Category: Value 2019-2024
Table 264 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2019-2024
Table 265 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2019-2024

Rice, Pasta and Noodles in Georgia

HEADLINES

PROSPECTS

Lack of packaged/unpackaged differentiation means category bucks overall trend

Modern grocery retailers fail to topple dominance of unpackaged rice and pasta

Strong distribution benefits rice and pasta, which is easy to store and transport

COMPETITIVE LANDSCAPE

Anakom has become a generic reference to noodles

Independent small grocers represent a key channel for rice, pasta and noodles

Branded offerings face uphill struggle to attract consumers

CATEGORY DATA

Table 266 Sales of Rice, Pasta and Noodles by Category: Volume 2014-2019
Table 267 Sales of Rice, Pasta and Noodles by Category: Value 2014-2019
Table 268 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2014-2019
Table 269 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2014-2019
Table 270 NBO Company Shares of Rice, Pasta and Noodles: % Value 2015-2019
Table 271 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2016-2019
Table 272 NBO Company Shares of Rice: % Value 2015-2019
Table 273 LBN Brand Shares of Rice: % Value 2016-2019
Table 274 NBO Company Shares of Pasta: % Value 2015-2019
Table 275 LBN Brand Shares of Pasta: % Value 2016-2019
Table 276 NBO Company Shares of Noodles: % Value 2015-2019
Table 277 LBN Brand Shares of Noodles: % Value 2016-2019
Table 278 Distribution of Rice, Pasta and Noodles by Format: % Value 2014-2019
Table 279 Distribution of Rice by Format: % Value 2014-2019
Table 280 Distribution of Pasta by Format: % Value 2014-2019
Table 281 Distribution of Noodles by Format: % Value 2014-2019
Table 282 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2019-2024
Table 283 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2019-2024
Table 284 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2019-2024
Table 285 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2019-2024

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