Packaged Food in Georgia

Packaged Food in Georgia

EXECUTIVE SUMMARY

More modern lifestyles and development of distribution channels stimulates shift to packaged food products

Tourist activity important to Georgia’s food market, due to limited effect of unit price fluctuations

Market remains fragmented, with generics important in categories with little differentiation

Growing urban consumer base seeking convenience underpins growth of modern grocery retailers channel

Packaged to unpackaged shift set to maintain growth

FOODSERVICE

Sales to Foodservice

Traditional restaurants benefit from popularity of Georgian cuisine amongst both visitors and local consumers, coupled with low prices
Modern establishments offering quick and easy meals gain importance, brunch concept sees growth in popularity
Further growth may be achieved through efforts to reduce seasonality

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2014-2019
Table 6 Sales of Packaged Food by Category: Value 2014-2019
Table 7 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 8 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 9 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 10 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 11 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 12 Penetration of Private Label by Category: % Value 2014-2019
Table 13 Distribution of Packaged Food by Format: % Value 2014-2019
Table 14 Distribution of Packaged Food by Format and Category: % Value 2019
Table 15 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources

Edible Oils in Georgia

HEADLINES

PROSPECTS

Local production is emerging, currency fluctuations impact imports

Changing food preferences and health awareness underpin olive oil growth

Category sees limited unit price growth due to high level of competition

COMPETITIVE LANDSCAPE

Oleina brand benefits from strong advertising and in-store positioning

Karva available in economy and premium packaging, appeals to consumers with local positioning

Coopoliva maintains lead in olive oil, but premiumisation is evident

CATEGORY DATA

Table 19 Sales of Edible Oils by Category: Volume 2014-2019
Table 20 Sales of Edible Oils by Category: Value 2014-2019
Table 21 Sales of Edible Oils by Category: % Volume Growth 2014-2019
Table 22 Sales of Edible Oils by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Edible Oils: % Value 2015-2019
Table 24 LBN Brand Shares of Edible Oils: % Value 2016-2019
Table 25 Distribution of Edible Oils by Format: % Value 2014-2019
Table 26 Forecast Sales of Edible Oils by Category: Volume 2019-2024
Table 27 Forecast Sales of Edible Oils by Category: Value 2019-2024
Table 28 Forecast Sales of Edible Oils by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Edible Oils by Category: % Value Growth 2019-2024

Ready Meals in Georgia

HEADLINES

PROSPECTS

Demand rises as lifestyles accelerate, particularly among younger consumers

Chilled ready meals benefit from convenience and perception as healthier alternatives

Frozen pizza and chilled lunch kits set to see developments

COMPETITIVE LANDSCAPE

Category’s fragmentation set to continue

Investment required to tackle the strength of generics

Grocery retailers contribute to increased popularity with wide presence and competitive prices

CATEGORY DATA

Table 30 Sales of Ready Meals by Category: Volume 2014-2019
Table 31 Sales of Ready Meals by Category: Value 2014-2019
Table 32 Sales of Ready Meals by Category: % Volume Growth 2014-2019
Table 33 Sales of Ready Meals by Category: % Value Growth 2014-2019
Table 34 NBO Company Shares of Ready Meals: % Value 2015-2019
Table 35 LBN Brand Shares of Ready Meals: % Value 2016-2019
Table 36 Distribution of Ready Meals by Format: % Value 2014-2019
Table 37 Forecast Sales of Ready Meals by Category: Volume 2019-2024
Table 38 Forecast Sales of Ready Meals by Category: Value 2019-2024
Table 39 Forecast Sales of Ready Meals by Category: % Volume Growth 2019-2024
Table 40 Forecast Sales of Ready Meals by Category: % Value Growth 2019-2024

Sauces, Dressings and Condiments in Georgia

HEADLINES

PROSPECTS

Urbanisation and lifestyle trends result in shift to packaged products

Georgian sauces, herbs and spices popular among tourists

Dry sauces remain marginal, but demonstrate potential from low base

COMPETITIVE LANDSCAPE

Unilever leads thanks to longstanding presence and advertising support

Maximum visibility and healthy positioning contribute to performance

Fragmentation set to continue as product variety becomes increasingly diverse

CATEGORY DATA

Table 41 Sales of Sauces, Dressings and Condiments by Category: Volume 2014-2019
Table 42 Sales of Sauces, Dressings and Condiments by Category: Value 2014-2019
Table 43 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2014-2019
Table 44 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2014-2019
Table 45 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2015-2019
Table 46 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2016-2019
Table 47 Distribution of Sauces, Dressings and Condiments by Format: % Value 2014-2019
Table 48 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2019-2024
Table 49 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2019-2024
Table 50 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2019-2024
Table 51 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2019-2024

Soup in Georgia

HEADLINES

PROSPECTS

Tradition of home preparation and low awareness limit potential for packaged soup

Expansion of modern grocery stores of potential benefit to soup sales

Imports’ low prices stifle potential for local soup products

COMPETITIVE LANDSCAPE

Gallina Blanca’s dominance unlikely to be challenged

Galina Blanca and Maggi benefit from penetration, awareness and promotion

Imported products to remain dominant

CATEGORY DATA

Table 52 Sales of Soup by Category: Volume 2014-2019
Table 53 Sales of Soup by Category: Value 2014-2019
Table 54 Sales of Soup by Category: % Volume Growth 2014-2019
Table 55 Sales of Soup by Category: % Value Growth 2014-2019
Table 56 NBO Company Shares of Soup: % Value 2015-2019
Table 57 LBN Brand Shares of Soup: % Value 2016-2019
Table 58 Distribution of Soup by Format: % Value 2014-2019
Table 59 Forecast Sales of Soup by Category: Volume 2019-2024
Table 60 Forecast Sales of Soup by Category: Value 2019-2024
Table 61 Forecast Sales of Soup by Category: % Volume Growth 2019-2024
Table 62 Forecast Sales of Soup by Category: % Value Growth 2019-2024

Sweet Spreads in Georgia

HEADLINES

PROSPECTS

Sugar levels not yet an issue for Georgian consumers

Penetration of modern grocery retailers contributes to demand for packaged honey

Declining home production of jams benefits demand for packaged products

COMPETITIVE LANDSCAPE

Nutella enjoys high level of awareness and support from advertising and promotion

Local players benefit from home-made to packaged products shift

Fragmentation of honey set to continue as demand for packaged products rises

CATEGORY DATA

Table 63 Sales of Sweet Spreads by Category: Volume 2014-2019
Table 64 Sales of Sweet Spreads by Category: Value 2014-2019
Table 65 Sales of Sweet Spreads by Category: % Volume Growth 2014-2019
Table 66 Sales of Sweet Spreads by Category: % Value Growth 2014-2019
Table 67 NBO Company Shares of Sweet Spreads: % Value 2015-2019
Table 68 LBN Brand Shares of Sweet Spreads: % Value 2016-2019
Table 69 Distribution of Sweet Spreads by Format: % Value 2014-2019
Table 70 Forecast Sales of Sweet Spreads by Category: Volume 2019-2024
Table 71 Forecast Sales of Sweet Spreads by Category: Value 2019-2024
Table 72 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2019-2024
Table 73 Forecast Sales of Sweet Spreads by Category: % Value Growth 2019-2024

Baked Goods in Georgia

HEADLINES

PROSPECTS

Bread price rises due to Russian grain shortage

Bread set to see continued positive performance

Dessert mixes most dynamic due to convenience, performance set to continue

COMPETITIVE LANDSCAPE

A fragmented category led by Puri, with a share in single digits

Freshness a key factor in bread sales

Artisanal goods face uncertain future as preference for packaged goods grows

CATEGORY DATA

Table 74 Sales of Baked Goods by Category: Volume 2014-2019
Table 75 Sales of Baked Goods by Category: Value 2014-2019
Table 76 Sales of Baked Goods by Category: % Volume Growth 2014-2019
Table 77 Sales of Baked Goods by Category: % Value Growth 2014-2019
Table 78 NBO Company Shares of Baked Goods: % Value 2015-2019
Table 79 LBN Brand Shares of Baked Goods: % Value 2016-2019
Table 80 Distribution of Baked Goods by Format: % Value 2014-2019
Table 81 Forecast Sales of Baked Goods by Category: Volume 2019-2024
Table 82 Forecast Sales of Baked Goods by Category: Value 2019-2024
Table 83 Forecast Sales of Baked Goods by Category: % Volume Growth 2019-2024
Table 84 Forecast Sales of Baked Goods by Category: % Value Growth 2019-2024

Breakfast Cereals in Georgia

HEADLINES

PROSPECTS

Multiple positive factors underpin breakfast cereals’ performance

Muesli and granola category benefits from healthy perceptions

Growth set to continue as consumption increases among younger consumers

COMPETITIVE LANDSCAPE

Price the greatest factor appealing to consumers in breakfast cereals

Nordic brand focussed on hot cereals, price positioning

Private labels set to gain strength

CATEGORY DATA

Table 85 Sales of Breakfast Cereals by Category: Volume 2014-2019
Table 86 Sales of Breakfast Cereals by Category: Value 2014-2019
Table 87 Sales of Breakfast Cereals by Category: % Volume Growth 2014-2019
Table 88 Sales of Breakfast Cereals by Category: % Value Growth 2014-2019
Table 89 NBO Company Shares of Breakfast Cereals: % Value 2015-2019
Table 90 LBN Brand Shares of Breakfast Cereals: % Value 2016-2019
Table 91 Distribution of Breakfast Cereals by Format: % Value 2014-2019
Table 92 Forecast Sales of Breakfast Cereals by Category: Volume 2019-2024
Table 93 Forecast Sales of Breakfast Cereals by Category: Value 2019-2024
Table 94 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2019-2024
Table 95 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2019-2024

Processed Fruit and Vegetables in Georgia

HEADLINES

PROSPECTS

Expansion of modern grocery retailers increases availability of processed fruit and vegetables

Convenience underpins popularity of frozen processed potatoes

Frozen fruit’s potential limited by availability of fresh produce

COMPETITIVE LANDSCAPE

Gori Feeding Cannery Kula Ltd leads, continues to expand product range

Smaller players likely to suffer as larger counterparts gain strength

Unpackaged processed fruit and vegetables unlikely to gain significant share

CATEGORY DATA

Table 96 Sales of Processed Fruit and Vegetables by Category: Volume 2014-2019
Table 97 Sales of Processed Fruit and Vegetables by Category: Value 2014-2019
Table 98 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2014-2019
Table 99 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2014-2019
Table 100 NBO Company Shares of Processed Fruit and Vegetables: % Value 2015-2019
Table 101 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2016-2019
Table 102 Distribution of Processed Fruit and Vegetables by Format: % Value 2014-2019
Table 103 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2019-2024
Table 104 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2019-2024
Table 105 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2019-2024
Table 106 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2019-2024

Processed Meat and Seafood in Georgia

HEADLINES

PROSPECTS

Imported products subject to costly controls and checks, raising prices

Regional limitations constrain potential for processed fish and seafood growth

Meat substitutes set to remain marginal despite regular fasting in Georgia

COMPETITIVE LANDSCAPE

Nikora JSC’s lead underpinned by its retail presence across the country

Lider invests in new plant, Vake benefits from Soviet nostalgia

Quality set to become increasingly important in processed meat and seafood

CATEGORY DATA

Table 107 Sales of Processed Meat and Seafood by Category: Volume 2014-2019
Table 108 Sales of Processed Meat and Seafood by Category: Value 2014-2019
Table 109 Sales of Processed Meat and Seafood by Category: % Volume Growth 2014-2019
Table 110 Sales of Processed Meat and Seafood by Category: % Value Growth 2014-2019
Table 111 NBO Company Shares of Processed Meat and Seafood: % Value 2015-2019
Table 112 LBN Brand Shares of Processed Meat and Seafood: % Value 2016-2019
Table 113 Distribution of Processed Meat and Seafood by Format: % Value 2014-2019
Table 114 Forecast Sales of Processed Meat and Seafood by Category: Volume 2019-2024
Table 115 Forecast Sales of Processed Meat and Seafood by Category: Value 2019-2024
Table 116 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2019-2024
Table 117 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2019-2024

Rice, Pasta and Noodles in Georgia

HEADLINES

PROSPECTS

Lack of packaged/unpackaged differentiation means category bucks overall trend

Modern grocery retailers fail to topple dominance of unpackaged rice and pasta

Strong distribution benefits rice and pasta, which is easy to store and transport

COMPETITIVE LANDSCAPE

Anakom has become a generic reference to noodles

Independent small grocers represent a key channel for rice, pasta and noodles

Branded offerings face uphill struggle to attract consumers

CATEGORY DATA

Table 118 Sales of Rice, Pasta and Noodles by Category: Volume 2014-2019
Table 119 Sales of Rice, Pasta and Noodles by Category: Value 2014-2019
Table 120 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2014-2019
Table 121 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2014-2019
Table 122 NBO Company Shares of Rice, Pasta and Noodles: % Value 2015-2019
Table 123 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2016-2019
Table 124 NBO Company Shares of Rice: % Value 2015-2019
Table 125 LBN Brand Shares of Rice: % Value 2016-2019
Table 126 NBO Company Shares of Pasta: % Value 2015-2019
Table 127 LBN Brand Shares of Pasta: % Value 2016-2019
Table 128 NBO Company Shares of Noodles: % Value 2015-2019
Table 129 LBN Brand Shares of Noodles: % Value 2016-2019
Table 130 Distribution of Rice, Pasta and Noodles by Format: % Value 2014-2019
Table 131 Distribution of Rice by Format: % Value 2014-2019
Table 132 Distribution of Pasta by Format: % Value 2014-2019
Table 133 Distribution of Noodles by Format: % Value 2014-2019
Table 134 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2019-2024
Table 135 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2019-2024
Table 136 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2019-2024
Table 137 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2019-2024

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