Packaged Food in Georgia

Packaged Food in Georgia

EXECUTIVE SUMMARY

Plenty scope for packaged food to expand in Georgia

Growth in 2018 in line with that over review period

Local players manage to stand their ground

Traditional retailers still leading sales, but modern grocers growing faster

Faster growth expected over forecast period

SALES TO FOODSERVICE

Well-developed fast food supports the growth of sales of sauces, dressing and condiments

Emerging Mexican food expected to create stronger demand for canned products

Tax system should boost the sales of packaged food to foodservice

CATEGORY DATA

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Edible Oils in Georgia

HEADLINES

PROSPECTS

Traditional consumption and low unit price of sunflower oil support its leadership

Olive oil is expected to register the strongest growth in sales over the forecast period

Edible oils unit prices show stability even in times of devaluation of local currency

COMPETITIVE LANDSCAPE

Bunge Ltd and its local subsidiary Edison SpA lead sales with the Oleina brand

Brands with local positioning stand their ground due to interesting business models

Olive oil is increasingly visible as its share of sales increases gradually

CATEGORY DATA

Table 19 Sales of Edible Oils by Category: Volume 2013-2018
Table 20 Sales of Edible Oils by Category: Value 2013-2018
Table 21 Sales of Edible Oils by Category: % Volume Growth 2013-2018
Table 22 Sales of Edible Oils by Category: % Value Growth 2013-2018
Table 23 NBO Company Shares of Edible Oils: % Value 2014-2018
Table 24 LBN Brand Shares of Edible Oils: % Value 2015-2018
Table 25 Distribution of Edible Oils by Format: % Value 2013-2018
Table 26 Forecast Sales of Edible Oils by Category: Volume 2018-2023
Table 27 Forecast Sales of Edible Oils by Category: Value 2018-2023
Table 28 Forecast Sales of Edible Oils by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Edible Oils by Category: % Value Growth 2018-2023

Ready Meals in Georgia

HEADLINES

PROSPECTS

Frozen ready meals expected to further extend its dominance of the category

Frozen pizza will continue to struggle, but chilled lunch kits has better prospects

Chilled ready meals expected to see strong growth during the forecast period

COMPETITIVE LANDSCAPE

Ready meals remain a highly-fragmented category in 2018

No loyalty towards brands or companies observed in the category

Wide access to consumers is a strong indicator of success in ready meals

CATEGORY DATA

Table 30 Sales of Ready Meals by Category: Volume 2013-2018
Table 31 Sales of Ready Meals by Category: Value 2013-2018
Table 32 Sales of Ready Meals by Category: % Volume Growth 2013-2018
Table 33 Sales of Ready Meals by Category: % Value Growth 2013-2018
Table 34 NBO Company Shares of Ready Meals: % Value 2014-2018
Table 35 LBN Brand Shares of Ready Meals: % Value 2015-2018
Table 36 Distribution of Ready Meals by Format: % Value 2013-2018
Table 37 Forecast Sales of Ready Meals by Category: Volume 2018-2023
Table 38 Forecast Sales of Ready Meals by Category: Value 2018-2023
Table 39 Forecast Sales of Ready Meals by Category: % Volume Growth 2018-2023
Table 40 Forecast Sales of Ready Meals by Category: % Value Growth 2018-2023

Sauces, Dressings and Condiments in Georgia

HEADLINES

PROSPECTS

Table 41 has the strongest growth potential

Increasing tourism set to continue contributing to strong growth in herbs and spices

Dry sauces to remain the smallest category of all in sauces, dressing and condiments

COMPETITIVE LANDSCAPE

Unilever remains the leading branded player in sauces, dressings and condiments

Local players have significant share

Fragmentation is expected to become more evident

CATEGORY DATA

Table 42 Sales of Sauces, Dressings and Condiments by Category: Volume 2013-2018
Table 43 Sales of Sauces, Dressings and Condiments by Category: Value 2013-2018
Table 44 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2013-2018
Table 45 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2013-2018
Table 46 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2014-2018
Table 47 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2015-2018
Table 48 Distribution of Sauces, Dressings and Condiments by Format: % Value 2013-2018
Table 49 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2018-2023
Table 50 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2018-2023
Table 51 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2018-2023
Table 52 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2018-2023

Soup in Georgia

HEADLINES

PROSPECTS

Low awareness of soup hinders the category’s evolution

The evolution of modern grocery retailers likely to support the expansion of the range of soup available

COMPETITIVE LANDSCAPE

Two players continue to dominate sales of soup

No local manufacturers present in soup

CATEGORY DATA

Table 53 Sales of Soup by Category: Volume 2013-2018
Table 54 Sales of Soup by Category: Value 2013-2018
Table 55 Sales of Soup by Category: % Volume Growth 2013-2018
Table 56 Sales of Soup by Category: % Value Growth 2013-2018
Table 57 NBO Company Shares of Soup: % Value 2014-2018
Table 58 LBN Brand Shares of Soup: % Value 2015-2018
Table 59 Distribution of Soup by Format: % Value 2013-2018
Table 60 Forecast Sales of Soup by Category: Volume 2018-2023
Table 61 Forecast Sales of Soup by Category: Value 2018-2023
Table 62 Forecast Sales of Soup by Category: % Volume Growth 2018-2023
Table 63 Forecast Sales of Soup by Category: % Value Growth 2018-2023

Sweet Spreads in Georgia

HEADLINES

PROSPECTS

The absence of concerns over sugar supports the performance of sweet spreads

Jams and preserves to benefit from switch from home-made to packaged products

Expansion of modern grocery retailers support growth of packaged honey in Georgia

COMPETITIVE LANDSCAPE

Nutella remains the number one brand in sweet spreads

New players expected to appear in honey during the forecast period

The value shares of local producers are on the rise

CATEGORY DATA

Table 64 Sales of Sweet Spreads by Category: Volume 2013-2018
Table 65 Sales of Sweet Spreads by Category: Value 2013-2018
Table 66 Sales of Sweet Spreads by Category: % Volume Growth 2013-2018
Table 67 Sales of Sweet Spreads by Category: % Value Growth 2013-2018
Table 68 NBO Company Shares of Sweet Spreads: % Value 2014-2018
Table 69 LBN Brand Shares of Sweet Spreads: % Value 2015-2018
Table 70 Distribution of Sweet Spreads by Format: % Value 2013-2018
Table 71 Forecast Sales of Sweet Spreads by Category: Volume 2018-2023
Table 72 Forecast Sales of Sweet Spreads by Category: Value 2018-2023
Table 73 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2018-2023
Table 74 Forecast Sales of Sweet Spreads by Category: % Value Growth 2018-2023

Baked Goods in Georgia

HEADLINES

PROSPECTS

Bread consumption habits of local consumers set to spur growth rates

Unpackaged cakes still going strong despite the general trend towards packaged products

Dessert mixes expected to see the highest value growth in the forecast period

COMPETITIVE LANDSCAPE

Bread manufacturer leads value sales

Artisanal players maintain a significant role, although their share is declining

Local producers remain in the leading positions

CATEGORY DATA

Table 75 Sales of Baked Goods by Category: Volume 2013-2018
Table 76 Sales of Baked Goods by Category: Value 2013-2018
Table 77 Sales of Baked Goods by Category: % Volume Growth 2013-2018
Table 78 Sales of Baked Goods by Category: % Value Growth 2013-2018
Table 79 NBO Company Shares of Baked Goods: % Value 2014-2018
Table 80 LBN Brand Shares of Baked Goods: % Value 2015-2018
Table 81 Distribution of Baked Goods by Format: % Value 2013-2018
Table 82 Forecast Sales of Baked Goods by Category: Volume 2018-2023
Table 83 Forecast Sales of Baked Goods by Category: Value 2018-2023
Table 84 Forecast Sales of Baked Goods by Category: % Volume Growth 2018-2023
Table 85 Forecast Sales of Baked Goods by Category: % Value Growth 2018-2023

Breakfast Cereals in Georgia

HEADLINES

PROSPECTS

Muesli and granola expected to remain one of the most dynamic categories

Younger population plays a significant role in developing the category

The spread of modern grocery retailers one more factor supporting breakfast cereals

COMPETITIVE LANDSCAPE

Lantmännen leads value sales of breakfast cereals

Nordic by Raisio Oyj ranks second

Competition is expected to intensify over the forecast period

CATEGORY DATA

Table 86 Sales of Breakfast Cereals by Category: Volume 2013-2018
Table 87 Sales of Breakfast Cereals by Category: Value 2013-2018
Table 88 Sales of Breakfast Cereals by Category: % Volume Growth 2013-2018
Table 89 Sales of Breakfast Cereals by Category: % Value Growth 2013-2018
Table 90 NBO Company Shares of Breakfast Cereals: % Value 2014-2018
Table 91 LBN Brand Shares of Breakfast Cereals: % Value 2015-2018
Table 92 Distribution of Breakfast Cereals by Format: % Value 2013-2018
Table 93 Forecast Sales of Breakfast Cereals by Category: Volume 2018-2023
Table 94 Forecast Sales of Breakfast Cereals by Category: Value 2018-2023
Table 95 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
Table 96 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2018-2023

Processed Fruit and Vegetables in Georgia

HEADLINES

PROSPECTS

Expansion of modern grocery retailers to support sales growth in processed fruit and vegetables

Frozen fruit remains the most dynamic category

Frozen processed potatoes remains the leader in frozen processed fruit and vegetables

COMPETITIVE LANDSCAPE

Local player Gore Feeding Cannery Kula leads, generating one-fifth of value sales

Minor players expected to lose ground during the forecast period

Unpackaged processed fruit and vegetables unable to compete with packaged options

CATEGORY DATA

Table 97 Sales of Processed Fruit and Vegetables by Category: Volume 2013-2018
Table 98 Sales of Processed Fruit and Vegetables by Category: Value 2013-2018
Table 99 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2013-2018
Table 100 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2013-2018
Table 101 NBO Company Shares of Processed Fruit and Vegetables: % Value 2014-2018
Table 102 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2015-2018
Table 103 Distribution of Processed Fruit and Vegetables by Format: % Value 2013-2018
Table 104 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023
Table 105 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2018-2023
Table 106 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023
Table 107 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023

Processed Meat and Seafood in Georgia

HEADLINES

PROSPECTS

Lack of strong seafood consumption an obstacle to growth in processed seafood

Lack of health concerns over chilled processed meat set to support sales

Meat substitutes not expected to appear in forecast period

COMPETITIVE LANDSCAPE

Vake Ltd benefits from strong brand awareness

Positioning of brands with German names seems to be a good marketing strategy

CATEGORY DATA

Table 108 Sales of Processed Meat and Seafood by Category: Volume 2013-2018
Table 109 Sales of Processed Meat and Seafood by Category: Value 2013-2018
Table 110 Sales of Processed Meat and Seafood by Category: % Volume Growth 2013-2018
Table 111 Sales of Processed Meat and Seafood by Category: % Value Growth 2013-2018
Table 112 NBO Company Shares of Processed Meat and Seafood: % Value 2014-2018
Table 113 LBN Brand Shares of Processed Meat and Seafood: % Value 2015-2018
Table 114 Distribution of Processed Meat and Seafood by Format: % Value 2013-2018
Table 115 Forecast Sales of Processed Meat and Seafood by Category: Volume 2018-2023
Table 116 Forecast Sales of Processed Meat and Seafood by Category: Value 2018-2023
Table 117 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2018-2023
Table 118 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2018-2023

Rice, Pasta and Noodles in Georgia

HEADLINES

PROSPECTS

Unpackaged products losing share but more slowly than in other packaged food categories

Rice set to continue registering positive sales growing thanks to healthy image

COMPETITIVE LANDSCAPE

Generics remains the most significant presence in rice, pasta and noodles

Biggest consolidation observed in noodles

CATEGORY DATA

Table 119 Sales of Rice, Pasta and Noodles by Category: Volume 2013-2018
Table 120 Sales of Rice, Pasta and Noodles by Category: Value 2013-2018
Table 121 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2013-2018
Table 122 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2013-2018
Table 123 NBO Company Shares of Rice, Pasta and Noodles: % Value 2014-2018
Table 124 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2015-2018
Table 125 NBO Company Shares of Rice: % Value 2014-2018
Table 126 LBN Brand Shares of Rice: % Value 2015-2018
Table 127 NBO Company Shares of Pasta: % Value 2014-2018
Table 128 LBN Brand Shares of Pasta: % Value 2015-2018
Table 129 NBO Company Shares of Noodles: % Value 2014-2018
Table 130 LBN Brand Shares of Noodles: % Value 2015-2018
Table 131 Distribution of Rice, Pasta and Noodles by Format: % Value 2013-2018
Table 132 Distribution of Rice by Format: % Value 2013-2018
Table 133 Distribution of Pasta by Format: % Value 2013-2018
Table 134 Distribution of Noodles by Format: % Value 2013-2018
Table 135 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023
Table 136 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2018-2023
Table 137 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023
Table 138 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023

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